producers
Look at your favorite album from the past year, and there’s a good chance that 10 to 30 different producers contributed to it. And yet in this “age of collaboration” that continues to produce culture-defining hits, we have a problem: How do we handle all these producer contracts?
In the U.S. model, producer deals are seldom discussed until after a label signs a recording agreement with an artist. Once the deal is set, the artist contracts directly with any producers working on their music — a requirement in the artist’s deal with the label. The artist then requests that the label pay, credit and account to the producer per the terms of their agreement. Unfortunately, this complicated process often becomes a game of broken telephone.
Discussions on this topic can quickly lead to finger-pointing. But the issues that producers are facing today, speaking generally, are not a matter of “us versus them.” The label, which has no direct contractual relationship with the producers, is asked by the artist on multiple occasions to honor deal terms that the label had little role in negotiating. Even if the producer agreement says the producer will be paid within five days of signing, unless the label agrees to pay within that timeframe, that schedule won’t be honored and the producer’s only option is to take it up with the artist.
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This disconnect becomes even more problematic when the volume increases. I currently represent over 30 producers and, on average, my office handles 20 to 40 producer agreements a week. That includes review on behalf of our producers as well as drafting agreements for our artist clients, the latter of which could require multiple agreements — even as many as five or six — to clear one song. For a boutique firm like mine, it keeps us busy and the clearances can be a big headache if not done in a correct and timely way. In some cases, they can hold up release dates and, if not executed properly, result in copyright infringement claims that could lead to lawsuits.
When negotiating a record deal for an artist, I make sure to have pointed conversations with the label about how they pay and account to producers because securing clarity in advance about the label’s policies is an absolute must.
It hasn’t always been this way. In the past, prior to the start of recording a project, artists would submit a budget proposal to the label encompassing all the creators on a given project. Oftentimes, the artist would use the label-provided budget to hire one producer, who would be responsible for hiring, managing and paying the musicians and other creatives needed to complete the album.
Today, however, unless you’re already an industry-leading producer, the odds are you’re coming into the studio on spec. This means that you and over 20 other hopeful producers work with the artist on 40 or so songs, with 12 to 15 songs typically making the final cut for the album. The songs that don’t make it are considered speculative, trial-based work done for free. If one or more songs by a given producer do make the cut, the hope is that that producer’s lawyer can negotiate good terms.
Unfortunately, there’s a lot of good music that doesn’t see the light of day due to clearance issues, not to mention music that gets removed from streaming services after release due to a failure to adhere to producer deals (or a failure to do them at all). But even in the best-case scenario when things can be worked out, most producers typically have to wait a long time before they get a single cent due to an overly complicated process.
In the first step of this process, the agreement has to be signed by both the artist and producer, a sometimes daunting task if that artist is touring. After that, the label has to accept the agreement (which can sometimes conflict with the recording deal originally inked with the artist), receive an invoice (sometimes multiple times before it’s actually “received” and in line with label policies) and new vendor paperwork, and wait for the producer to register with the label’s specific payment system.
“A lot of people think that all we do is push a button and money goes out, but there are so many checks and balances that admin does on the back end to ensure that payments are processed properly and within a timely fashion,” says one senior executive at a major label who asked to remain unnamed. Of course, we have to understand the logistical burdens and practical business realities that label employees are up against. But at the same time, we have to recognize the plight of producers who, despite making money for the label, are forced to wait on the payments they depend on to feed their families. Many employees at the labels understand this and know the system has to change.
“There is a huge disconnect when it comes to paying creatives in a decent time frame,” says Malita Rice, vp of A&R at Warner Records. “We have to keep their livelihood in mind and not only think from a label and artist perspective. If you can’t walk out the grocery store without paying, why should music be released without the creative getting paid or waiting months or years to be paid?”
While these systems and disconnects continue to exist, producers who have “made it” will continue to struggle to pay bills, even while their music becomes a viral TikTok sound.
Managing these clearances is such a burden on resources that any lawyer aspiring to make it in music should learn clearance docs first. And for producers who want to put themselves in a better situation? My friend and colleague, Bob Celestin, shares this advice: “One of the many obstacles to producers and songwriters getting paid their publishing monies is the neglect or outright refusal, at times, to document their respective ownership interests in songs they jointly create,” he says. “The easiest way to solve this problem is by utilizing split sheets at some point after they’ve jointly created a song.”
Still, while being diligent about this can help producers, it doesn’t fix the overall problems with the system itself.
So what’s the path forward here? Suggestions have been floating around for years: Unionize producers. Leverage AI to cut down on admin work. Develop a new “default” producer agreement that kickstarts the process. Go the way of the U.K. music industry and have labels contract directly with producers.
The truth is, all of these so-called solutions would help alleviate the current problems while also creating new ones. This isn’t about producers versus labels versus artists but rather about fixing a problem that has negative ripple effects across the industry. It’s imperative that we bring everyone to the table to create a more just system.
Acclaimed attorney Matt Buser leads Buser Legal — the Miami-based law firm at the crossroads of entertainment, sports and intellectual property matters — dedicated to empowering creators and safeguarding elite talent with strategic, personalized counsel. Since its founding in 2014, his blend of deep legal expertise, business acumen, and a passion for the arts has earned the firm acknowledgment from Billboard to USA Today, embodying the innovative spirit behind #NotYourAverageLawFirm.
Over the past four months, three little syllables have taken over the world: “ah-pah-tuh.”
They started out as the chant of a popular Korean drinking game, but ever since October, they’ve become better known as the hook of ROSÉ‘s international smash with Bruno Mars, “APT.,” a youthful, dynamic pop tune that’s currently on its 12th week at No. 1 on the Billboard Global 200 with a music video that just became YouTube’s fifth-fastest to surpass a billion views. The lead single off her debut solo album Rosie, the track has both solidified the BLACKPINK member as a bonafide solo star as well as helped secure yet another imperial era over pop culture for the Silk Sonic musician, with his “Die With a Smile” duet with Lady Gaga once again resting at No. 2 on the Global 200 this week after spending eight weeks at the summit before “APT.” came along.
But before millions of people could hardly get the three-part incantation out of their heads — and before Mars himself was even involved in the project — “APT.,” like most runaway hits, started in a small room of collaborators who had no idea that lightning was about to strike. Producer Rogét Chahayed, a classically trained pianist who in the mid-2010s made the pivot to producing pop and hip-hop hits such as DRAM and Lil Yachty’s “Broccoli” and Travis Scott’s “Sicko Mode,” still remembers how effortlessly the song came together with ROSÉ in the fall of 2023 once all-star collaborators Omer Fedi, Cirkut, Theron Thomas and Amy Allen decided to throw propriety to the side and lean into the unadulterated silliness of “APT.”
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“We didn’t overthink this — it happened so quickly,” Chahayed tells Billboard more than a year after that initial session first went down in Los Angeles. “Every now and then, the world needs a song that just sort of breaks the rules.”
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When the group left the studio that day, the hitmaker says they had no idea what “APT.” would become — not just on the charts, but in terms of ROSÉ’s trajectory as well, with the song eventually being picked by her team to lead the rollout for one of the most highly anticipated K-pop solo album debuts in recent memory. Chahayed didn’t even learn that the project had turned into a duet until he heard about it in passing from mutual friend and frequent Mars collaborator D’Mile at a Fourth of July barbecue last year, something he still didn’t fully let himself believe to be true until he heard the “Grenade” singer’s cut of “APT.” later on.
“Sometimes you just gotta keep working, put your head down, you don’t see it coming, then boom, you have a song with Bruno Mars,” he says now, laughing incredulously.
Hooked on the experience, Chahayed is hoping to write and produce more K-pop songs in the future and is planning a work trip to Korea later this year. But for now, he’s still drinking in the success of “APT.,” and to celebrate its ongoing momentum, Billboard caught up with the producer on how all of the pieces fell into place for a song that’s deeply unserious to have a commercial run that’s anything but.
From bonding with ROSÉ in the studio to challenging the norms of pop music, see Chahayed’s recollections on “APT.” below.
How did “APT” come together?
I had been asked if I wanted to do a session with ROSÉ, and I was like, “Yeah of course, I would love to work with her.” We got a really good room together with Cirkut and Omer Fedi, who I produced the track with. Then we had Theron Thomas and Amy Allen in there to help us write. We started off with a different vibe — it was a little more R&B, and slower. After like 20 minutes of trying to do that, we were like, “We should try something a little more upbeat or fun.”
Right around that time, [ROSÉ] was talking about this drinking game she played in Korea and showing Amy how to play it. It kind of looked like patty cake or something like that. Theron was like, “What is that? That’s so cool, we should put that in the song.” She explained how the game starts — they say that “Gaaame, start!” — and we were like, “We should make that the intro.” Then [the writers] just started saying ‘APT’ over the drum beat. Me and Omer were thinking about the music, and we were like, “We should just do some simple brass hits, one-note things,” ’cause it felt very open and cool. Then we put those chords in the pre-chorus and the hook.
It felt really different and special, but I think off the top I was just like, “This is very unconventional and strange — in a good way.” When we left that day, we didn’t really know what we had. We were just kind of like, “This is really cool, but what is this?” [Laughs.] I think Rosie felt the same way.
Did the room have any reservations about releasing a song with such an unorthodox chorus?
Yes. [Laughs.] Rosie sort of felt like, “Did I really just put a drinking game that I grew up playing into a song? What am I thinking, what am I doing?” I sort of felt the same way, even though most of the big songs I’ve done — “Broccoli,” “Sicko Mode” — those are also all weird songs as far as the chords and the sounds. In many ways, it’s risky. It’s bold to want to do something like that and be like, “Is the whole world going to think this is cool, or is this just ridiculous?”
That’s the magic of being in the room with certain people. You can just think really big, and the fact that everyone was really open to it and wasn’t like, “Oh this is silly, this is dumb, we can’t do this …” Every now and then, the world needs a song that just sort of breaks the rules and defies a proper structure and a proper hook. You can’t really plan it, though. You can’t go in the room and be like, “Let’s make something weird and big.” It’s chemistry. It’s like scientists accidentally spilled something in a pot and it became this crazy formula.
What was your reaction to hearing Bruno’s version of the track?
I knew we had something really good already, but what he added to it was just unbelievable. He beefed it up a lot, helped [ROSÉ] with some of the verses and the hook. It just became a monster.
Having him come into Rosie’s world and be down for keeping the song basically the way it was with the drinking game in there … It’s really cool that somebody as big as him and as legendary as him is putting this international stuff on the map. It’s a huge move for the culture, for many cultures — for K-pop, for American pop music, everything. It’s just a global worldwide smash.
I definitely messaged him after the song had come out like, “I’m so excited about this song, thanks so much for everything,” and he told me congrats. I hope to work more with him in the future.
What was ROSÉ like as a collaborator?
Rosie is such a sweetheart and such a nice person. I didn’t know what I was walking into. I was like, “Am I walking into a situation where there’s going to be a whole entourage around and all these people telling us what to do?” In a lot of sessions, especially with K-pop, there’s a formula … a method of making big stars and big songs. But she literally just came in with one of her friends. Once I saw her, I was like, “Oh, she’s totally normal, totally nice.” You know she’s a star when you look at her, but the aura that she gives is just very genuine.
I grew up playing piano, and she plays the piano as well. During the session we took a break, and she was telling me about this beautiful piano duet from this Chinese movie she liked (Jay Chou’s 2007 film Secret), and I pulled up the sheet music on my iPad and we played through a few pages just for fun. It was a really sweet moment to bond with her through that – I’ll never forget it. She’s one of the most down-to-earth people I’ve ever met, and so talented. She works really, really hard.
Was the pressure on knowing that ROSÉ was working toward an incredibly highly anticipated debut solo album?
I think we were all feeling the pressure in the beginning, especially when we were making the first [R&B-inspired] idea that didn’t work out. Sometimes having something like that happen in the beginning of a session, it’s like, “Ugh, are we failing? Are we not going to be able to work together after this?”
Coming from something like BLACKPINK, which is all massive, incredible songs and hits and worldwide stardom … You sort of have to forget about it when you’re in the room and be like, “At the end of the day, we’re five human beings working in a room together trying to have fun and make something happen.” The rest is just kind of up to God, up to the universe.
Why do you think this particular song ended up doing so well commercially?
There’s something about the simplicity of the melody; it almost feels like a lullaby or something. I have a 2.5-year-old niece, and she can sing the song so perfectly, and she can’t even really form sentences yet. Most of the big songs I’ve been a part of have this simplicity that’s so catchy and so genius in that way, [which makes it] something you’re going to remember forever.
I think the reason why this song is so big is because we had fun making it. If we hadn’t had a good time making it, if we’d been stressed out, if we had gone back and forth 100 times with A&Rs and labels and this and that, you may have heard or felt that in the song. But it was just a fun ride all the way through, and I think [ROSÉ] coming from that vulnerable, honest place, it just panned out and worked out for all of us.
Solange appreciated Alicia Keys for mentioning her in her speech while Keys accepted the Dr. Dre Global Impact Award at the 2025 Grammys Sunday evening (Feb. 2). “I just want to give big love to my brother Dr. Dre who created a sound that began a movement, and your sound told me that if you’re […]
In this year’s producer of the year, non-classical category, there is one notable absence — Jack Antonoff, who would have been nominated for his sixth consecutive year — and one welcome addition: R&B producer-musician Alissia, who becomes just the ninth woman (or team of women) in the history of the category to receive a nomination. Had Antonoff been nominated and won, he would have set a record as the only consecutive four-peat in the 50-year history of the award. Meanwhile, a woman has yet to take home the trophy.
The 2025 nominees also include superproducer Daniel Nigro, “Not Like Us” hit-maker Mustard and veteran producers Dernst “D’Mile” Emile II and Ian Fitchuk. Of the five, Alissia, Mustard and Fitchuk are first-time nominees in this category. Below, all five nominees reflect on being nominated.
Alissia
Alissia
Caleb and Gladys
Of your nominations, why is producer of the year so special?
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I’ve worked so many years to really perfect my craft as a musician and then later as a producer, and just to be nominated as a producer of the year, it’s huge. It’s like all the endless sessions, late nights and nonstop working just really reminded me that, man, hard work pays off. And it was so crazy to me because my biggest inspiration as a producer passed away that week, Quincy Jones. So it was such an emotional week. He was such an inspiration for me to start arranging strings and everything. So [my nomination is] representing a lot more than just me.
You join a small class of women who have been nominated in this category. What extra significance or pressure does that add?
It’s very humbling to be the ninth woman ever being nominated in this category alongside some of my favorites like Janet Jackson, Mariah Carey and all these ladies who’ve really worked hard to pave the way for me to be nominated in this category. I don’t take that for granted. I see this as a big milestone for women producers in general. What really made me the most happy and emotional is that I started receiving so many DMs from young girls, producers and musicians and just women in general. It really warmed my heart up. It’s a big deal.
What would an ideal Grammy night celebration look like?
I have a party series called Boogie Nights. It’s going to be so much fun. I want to celebrate with everyone, and also celebrate everyone else because I saw so many of my friends that got nominated too. The goal of Boogie Nights is to connect artists and creatives with each other to hopefully, maybe, spark a collaboration or whatever comes naturally. It’s also just to have fun. So Los Angeles is the perfect place and the Grammys are the perfect time.
Dernst “D’Mile” Emile II
D’Mile
Monhand Mathurin
How did you find out and react to being nominated for producer of the year, non-classical?
This is my third year in a row being nominated. And to be honest, the first time we even tried and I got nominated, I was happy with that. I was like, “OK, I did it.” And then last year, I almost didn’t even bother trying to get my name submitted. But funny enough, Victoria Monét’s manager [Rachelle Jean-Louis] basically made me do it. And then this year, in a way, was similar. I was indifferent about if we should try or not — and I’m glad we did. I’m always just happy to be recognized… Of course, if I win, that would be amazing. But it was a good year for everybody.
How does this year’s class of nominees represent what’s resonating in music today?
I feel like it definitely resonates well. I feel like country music, to start, has had a great year with a whole bunch of artists that are already in the field or that have dabbled in it. Mustard had a great record with “Not Like Us,” so no surprise there. Me and Dan [Nigro] actually have spoken a couple times about it and joked, like, “Maybe next year we’ll go up against each other again.” I’m such a big fan of his and what he’s done with Olivia [Rodrigo] and Chappell [Roan]. I even voted for him the first round, like, “You got to be up there.” Alissia, I know her well. She’s an incredible musician. I was happy to see a female producer. I feel like [the nominees] actually translate well to the past year — all the hard work paying off.
“Die With a Smile” is your fourth song of the year nomination. You’ve won with Bruno Mars before, with “Leave the Door Open.” Are there any similarities between the two hits?
When [“Leave the Door Open”] came out, [it had] the same impact and similar reactions. It just felt like everybody knew it instantly, everybody seemed to love it instantly. So I still can’t tell which one they love more. But I mean, I think because it’s two powerhouses, Lady Gaga and Bruno, on a song like that, I’m sure that helps a lot. Gaga’s fans, The Monsters, and The Hooligans put together? Forget about it.
Ian Fitchuk
Ian Fitchuk
Fairlight Hubbard
What does it mean to be nominated for producer of the year?
It means a lot to be recognized for the work that I’ve put in, not just this year, but kind of my whole career, which at this point has been about 24 years. And I feel like it’s also a celebration of all the people that I get to work with — the engineers, songwriters, producers. I feel like I share that nomination with friends of mine that have made me better at what I do and have put tons of work and time and energy into the projects that I’m associated with.
How does this year’s class of nominees represent what’s resonating in music today?
It’s an awesome representation of where music is — and I’m a fan of everybody else that’s in the category. I’m well aware of the work that they’ve been doing, and I think that it touches on all different genres. I love that it doesn’t feel heavy-handed in one space over another. I think it’s really cool. I love Dernst [“D’Mile”] and Dan and I’m not as familiar with Alissia, but Mustard, my son has made me more aware of him.
You worked on Kacey Musgraves’ Deeper Well and won your first two Grammys for her Golden Hour. Why is that relationship so special?
I would say this about everybody, but being able to record and make music that I would want to listen to is a gift, because I know that this is a hard world to work in and you don’t always get to make things that align with your tastes necessarily. And I like that I’ve been able to be true to who I am with the music that I get to make. To be trusted like that is awesome.
What would an ideal Grammy night celebration look like?
Probably a milkshake and in bed by 10 p.m.
Mustard
Mustard
Kanya Iwana
How did you find out and react to being nominated for producer of the year?
I wasn’t even expecting producer of the year. I was just on some “Not Like Us,” Faith of a Mustard Seed, “Parking Lot” [with Travis Scott], one of those things. I’m just waiting for [the category] to pass, to get to the other s–t, and then [they said], “Mustard” and I was like, “What the f–k?” My thought process wasn’t there. You know, the Grammys is a long time coming for me. I’ve always wanted to be nominated for producer of the year. But I just believe that things happen when God wants them to happen. So I was overly excited and screaming in the house and s–t, running around.
This is also your first nomination for record of the year. Why is “Not Like Us” a worthy contender?
Culturally, man, we did something that woke everybody in music, in the world, up. It’s going to be a piece of history. It’s one of the biggest songs just for the West Coast, and you know, it was really dark over here for a while. It’s more than the dis song part of it. It’s just bringing everybody together. I think everybody feels the West Coast right now. And the Dodgers won, so s–t. I think it helped.
Where’s the craziest place you’ve heard that song so far?
They performed it at my daughter’s school, and it was really crazy. It was the clean version, though, but it was just like, “You guys are doing a dance to this song?” She’s 9, so for me it was just like, “What the f–k?” It’s just some crazy s–t.
What would an ideal Grammy night celebration look like?
If I win producer of the year, I mean, s–t, I might be doing backflips all the way down Figueroa [Street].
Daniel Nigro
Daniel Nigro
Shervin Lainez
How did you find out and react to being nominated for producer of the year, non-classical?
My wife and I were walking our dog the morning of the announcements, so when my manager called and said, “Congratulations!” I responded with “For what!?” I was definitely hoping for a nomination this year but also didn’t want to get my hopes up because you just never know. I’m really excited about how things turned out. To celebrate, we had a very, very small get-together at the studio. We ordered some Papa John’s and had a cake.
This is your second time being nominated in this category, and your third time being nominated for song of the year, record of the year and album of the year. What’s your secret?
I wish there was a secret. I just feel so lucky that I get to work with such incredible artists and songwriters that get nominated. What I’d like to know is if there’s a secret to winning one of those categories, because it hasn’t happened yet.
You’ve also been involved in the debut albums from two best new artist nominees: Olivia Rodrigo and Chappell Roan. What does it mean to be a part of an artist’s career from the start?
I feel very fortunate to have this happen twice for me. I get a lot of joy and satisfaction from being a part of the development process. As someone who once was a recording artist, I try to take the things I learned during those years and help other artists navigate the madness that is the music industry.
This story appears in the Dec. 7, 2024, issue of Billboard.
On a densely landscaped block in Miami, a stone’s throw from the Biscayne Bay coastline, a canopy of banyan trees, royal palms and bullet trees eventually gives way to a cave. At least, that’s how Pablo Díaz-Reixa, the musician-producer known as El Guincho, likes to describe his home studio in the city’s Coconut Grove area.
A dark, squat room tucked directly underneath his bedroom, the cave is where Díaz-Reixa spends most of his waking moments. Sometimes, he’ll notch 12 hours a day there noodling on potential beats, tinkering with the drums or listening through stacks of vinyl records he keeps by the mixing board. “The sensation I get when I’m in the studio, making music, is incomparable,” he tells me on the muggy September day when I visit his place.
Stepping just outside his pint-size studio, though, Díaz-Reixa’s own living space is ample and decidedly un-cavelike. With skylights scattered throughout its tall ceilings, his modernist abode exudes a sense of calm even with his toddler son’s toys strewn about. The place used to be a Buddhist temple, he tells me, which the Dalai Lama blessed over FaceTime before it could become a home.
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Though Díaz-Reixa misses his former (and longtime) home of Barcelona, which he and his wife traded for this Miami enclave in 2021, living in South Florida suits him. The Cuban influences here remind him of where he grew up, on the Canary Islands located off the northwest Africa coast. He prefers a quiet neighborhood like this to the overstimulating glitz of South Beach — a fitting turn for a man whose producer nom de plume name-checks a bird of prey prone to nesting in the same cozy spot for years. Miami’s proximity to Europe and other major U.S. cities for music, like New York and Los Angeles, doesn’t hurt. But living in this leafy environment has been a boon for the producer in other ways. “When you have something that’s expansive, big, with a view… well, you start to think bigger,” says Díaz-Reixa, 40, while taking gradual pulls from a cup of black coffee and kicking back on an earth-toned modular couch.
Were it not for Díaz-Reixa mentioning in passing that he’s preparing for studio sessions later that day with a certain artist (he’s tight-lipped about whom), he seems like any other area dad puttering around in house slippers, stealing away moments within the demands of childcare to mess around with songs on Ableton. The difference is that Díaz-Reixa happens to be a superproducer who frequently works alongside genre-defying and culture-shifting artists, including Björk, Rosalía, FKA Twigs and Charli XCX, and left-field Latin pop musicians like Kali Uchis and Nicki Nicole.
A former indie musician with a proclivity for making “very innovative, very freaky, very strange” music, as he puts it, in the mid- to late 2000s, Díaz-Reixa is now one of pop’s most in-demand producers, especially among artists looking to take creative risks. With his ear for distinctly outré sounds, Díaz-Reixa’s unconventional production is catalyzing pop’s transformation into something more amorphous and idiosyncratic. “I think he knows how to lead songs into a truly unique place by juxtaposing hard and soft sounds,” says Camila Cabello, who collaborated with Díaz-Reixa for every song on her 2024 album, C,XOXO. “Producers like him truly make my favorite pop music — bold and fresh.”
Díaz-Reixa’s ethos for producing music, pop and otherwise, is informed as much by his open ears as it is isolation. “I grew up without a lot of resources,” he says. “So for me, my way of listening to music was to make it myself.” While coming of age in Las Palmas de Gran Canaria, one of the archipelago’s two capitals, he listened to salsa, African music and other genres coalescing there at the time. His grandmother, a talented pianist, taught him how to read music when he was a child, but she was hardly didactic about it. Those lessons unlocked something in him — as did his hunger to hear more of anything, everything, since he didn’t readily have access to top 40 radio or a bounty of record stores on the Canary Islands.
As a teenager, he played punk and hip-hop grooves on the drums, and around then he began experimenting with recording himself — mainly Neptunes-inspired beats he had whipped up and loops he made on cassettes. “I always had a lot of curiosity about the process of recording, without knowing what a producer or an engineer was,” he says. Still, he always knew that he wanted to work in music in some capacity. “I always had it super clear,” he says. “I said it, and people would always laugh at me on my island.”
Ysa Pérez
Eventually Díaz-Reixa moved to Barcelona. Around then, he played a solo gig as El Guincho at an underground Madrid club — with a sampler, a mic and a floor tom with an electronic trigger in tow — that changed his life. Young Turks (now Young)/XL Recordings, the tastemaking U.K. label group home to the likes of Radiohead and The xx, reached out to him on Myspace and signed him to a record deal shortly after, on the strength of that particular show. He began touring the world, and in 2008, he released his second album, Alegranza!, an avant-garde mélange of Tropicália, Afrobeats, looped vocals and other sounds.
Though he found a growing audience, especially in Australia, the United States, the United Kingdom and Mexico, Díaz-Reixa felt like an outsider even within the mid- to late-aughts heyday of inventive indie-pop. “There wasn’t a space for me in that music, nor in hip-hop, because of the themes I touched on,” he says. “I talked about love, identity. So I was in a kind of limbo as an artist. They didn’t know where to put me at festivals.”
In 2010, shortly after releasing his third album, Pop Negro, Díaz-Reixa got a call from Icelandic musician Björk. She wanted to work with him on her forthcoming album, Biophilia, so Díaz-Reixa made the trek to New York from Barcelona for the sessions. During that process, Björk said something that stunned him. “I remember that she told me, ‘You’re a producer.’ ” That didn’t totally sit right with Díaz-Reixa, who recalls thinking, “ ‘I’m an artist.’ ” Around then, his mother was diagnosed with cancer, and in 2012 — the same year he signed a publishing deal with Warner Chappell Music — he returned to the Canary Islands, where he spent a little over two years with her until she died.
When Díaz-Reixa returned to Barcelona, and to music after pausing things for several years, he started reevaluating his career — and realized that Björk had been right: He was meant to be a producer, not an artist. “In truth, what she said made sense,” he says. “Because the part that I’ve most enjoyed is making songs. I liked shows, the connection. But I think my true calling is to spend as much time as possible in the studio, and the least amount of time possible on the other duties as an artist: promotions, doing two interviews a day, touring.” After that, he put together a new album, Hiperasia, that he used to “explore my skills as a producer and see who I was going to be as a producer,” he says. “I used that as a kind of school.”
A few years later, a musician he knew in Barcelona, Rosalía Vila Tobella, invited him to see her perform at a flamenco bar, or tablao. She was singing standards and accompanied by a guitarist, and he remembers being struck by the way she commanded the small room, putting on the type of show that wouldn’t be out of place in a massive stadium. But when Rosalía later reached out to Díaz-Reixa to collaborate, he at first demurred. “Obviously I saw her as a tremendous talent, but I wasn’t sure where I could help,” he says. “She was very traditional in a style of music that I was very ignorant about. So for me it was like, ‘How do I situate myself here?’ ” Once the two of them got to know each other, though, they clicked and started informally making music together.
Those meetups led to Díaz-Reixa eventually helping Rosalía co-write her staggeringly original 2018 album, El Mal Querer, the entirety of which he also produced. He declines to comment more specifically on what he imparted in those sessions, but following the success of the album — and the more he kept producing — he realized that the isolation of his youth translated into a major strength in the studio, in that he looks “in places that the majority of people overlook,” he says. “I’m neither the best instrumentalist nor the best singer. But I do have that little thing that I’m realizing something that, later, will appear in the session.”
That sensibility comes through in how, say, he might suggest a Gucci Mane sample for a Cabello song — which he did for the snippet that ended up undergirding the pop star’s “I LUV IT.” Or the way he subverts traditional song structure. “I always look for the element of surprise to arrive very soon in a song,” he says. “You don’t have to wait 40, 50 seconds until the hook.” Cabello, a fan of Díaz-Reixa’s work with Rosalía, says she found in the studio that Díaz-Reixa “adds that quality of a bloodhound on the hunt for something magical, and he doesn’t settle for anything less.”
While he’s partial to collaborating on full albums like El Mal Querer and C,XOXO, Díaz-Reixa still relishes working with artists on individual songs. Recently he collaborated with Charli XCX on “Everything is romantic,” a sweeping track from her album — and cultural phenomenon — brat. As Díaz-Reixa tells it, Charli already had brat’s campaign carefully defined by the time that, about midway through completing the album, she came to Miami for a week to record with him. Charli had a clear idea about what she wanted this particular song to be: “She had been in Italy with her partner, and she wanted to reflect,” he says. “She had something written, just lyrics.” He adds that she sought out a “grand” opening to the tune, and from there Díaz-Reixa swiftly assembled the piledriving beat at A2F Studios, where “Everything is romantic” came together, along with a few other tracks that didn’t make the final cut.
Ysa Pérez
Regardless of the project, Díaz-Reixa sees his job as a producer to meet artists where they are. “There are artists who have tremendous vision, and tremendous qualities to meet that vision, but they don’t have a way to convert the vision into music,” he says. “Other artists have a lot of qualities as musicians, but they need a bit of vision, or clarity. As a producer — and any colleague of mine would tell you this — what we have to do is just listen.”
Díaz-Reixa’s sought-after production skills, and his ongoing collaborations with boundary-pushing artists, are especially significant given that, for a while, he was a bit of an industry oddball. He stuck to his instincts for elevating music that was important to him — reggaetón, African music and off-kilter electronic music — for years, though it took a while for the world to catch up with him. “As in production, I made music that was kind of strange, indie,” he says. “There wasn’t space for people making music in Spanish with all those influences. Then suddenly, fast-forward 10 years later, that’s mainstream. Suddenly the world let its guard down and said: ‘No, all of these styles of music can be valuable, and they can be a part of a two-and-a-half-minute song that enchants the world.’ ”
His patience has paid off. Díaz-Reixa’s production work has nabbed him five Latin Grammys thus far and an MTV Video Music Award for “Con Altura,” a collaboration between Rosalía and J Balvin. He’s helping mentor the seven writer-producers signed to his label, Rico Publishing. He hasn’t yet sold his production catalog — though he has been approached about it. “It doesn’t interest me,” he says. “It’s not something that I see, for now. Also, when you’re a dad, you see a future there, too,” he adds, explaining that maybe his son could take on managing the catalog one day. More (secret) projects are also in motion. But at this point, Díaz-Reixa insists there’s no particular project or award left on his bucket list.
“Really, the greatest prize of making music is to keep making music,” he says. “My goal is much more artisanal: I love the process, I love to make music, and I want to keep dedicating myself to music — to be within the mystery of music, and to live inside that mystery.”
This article appears in the Oct. 5 issue of Billboard.
By the mid-2000s, Swedish songwriter and producer ILYA — who was then in his late teens — was “grinding, grinding, grinding” without gaining much momentum. It wasn’t until years later, thanks to a fortuitous meeting, that his career finally took off.
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ILYA, now 38, recalls how meeting producer Shellback changed his life, as the latter introduced him to the acclaimed and mysterious Max Martin. Soon after, ILYA scored his first smash hit co-producing and co-writing on Ariana Grande and Iggy Azalea’s 2014 collaboration “Problem,” which hit No. 2 on the Billboard Hot 100. His working relationship with Martin — and Grande — has continued, most recently on the pop star’s sixth No. 1 album on the Billboard 200, Eternal Sunshine.
The album produced two Hot 100 No. 1s: lead single “Yes, And?” and “We Can’t Be Friends (Wait for Your Love),” both of which credit ILYA. But those are from far the only hits he’s had a hand in this year; ILYA’s 2024 credits also include Conan Gray, Coldplay and Tate McRae, the latter of whom ILYA helped score her highest Hot 100 debut to date with “It’s ok I’m ok.”
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“It wasn’t that long after [McRae’s 2023 second album] Think Later that we were in the studio again,” says ILYA, who reveals that they ideated her current smash before Think Later even arrived. “It was just an idea that just popped back into our life and we were like, ‘Actually, let’s finish this thing.’ It’s just been continuous since that.”
You’ve worked with Tate before. What is your metric of, “I want to keep this relationship going?”
Nowadays, it’s just good vibes. I don’t want to be stressed at work because I’ve been doing it for such a long time now. So my main thing is just like, can we just have fun in the studio?
When did sessions start after her 2023 album, Think Later?
It was a little continuous because she loves writing and being in the studio. “It’s ok I’m ok” is one of those records where it was like, “Let’s just have fun; let’s make something weird.” I think it shows a brand-new side to her. The more I’ve worked with her, the more I feel like she knows herself as an artist. This one was [started] before Think Later — she knew that it wasn’t right for that moment, but she picked it back up and we really worked to make it into her vision of what she was seeing the song as. That, to me, is really amazing to see.
Tell me more about how the song came together.
The chorus started as a joke. We were in Sweden writing, and when she’s in the studio and so focused, she doesn’t want to eat or drink anything. She’s just like, “I need to finish this song now.” Me being the way I am, I’m always like, “Do you want something to drink? Do you want something to eat?” And she would be like, “It’s OK, I’m OK,” [always] in the same note. And I was just like, “Wait, that’s actually kind of catchy.” And now it’s a song. I like it because it came from her — that’s how she says it.
Do you have a favorite part of this song?
It’s harder for me to listen in that sense, because I’m a part of the song. But I do love when people pinpoint little details that you’ve put there on purpose. I love that.
You have to let go of analyzing. Once the song is out, depending on how people [react] to it, I’m also affected on how I’m listening. If a song comes out and it doesn’t work or it’s not a big thing, then I’m trying to analyze why it wasn’t instead of just enjoying the song. But nowadays I’m a little bit better at that.
Your credits in 2024 include other notable projects such as Ariana Grande’s Eternal Sunshine. With the Grammys approaching, what are your hopes?
I think next year’s Grammys [ceremony on Feb. 2] is going to be insane. I’m hoping we’re going to get nominated, but it’s going to be such a competitive year. It might be the best Grammys in a long time in the sense of who’s going to be nominated and what potential performances there might be. There was so much good music this year.
This article originally appeared in the Oct. 5 issue of Billboard.
Working behind the scenes, interpersonal connection is everything — so Billboard asked a variety of booked and busy producers to talk up the rising stars, in-demand innovators and still-evolving veterans they want more artists and listeners to know about.
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“These twin brothers who go by TWO FRESH. I met Sherwyn years ago at a writing camp and I liked what I was hearing, [so] I started following him on Insta and noticed he was doing the artist thing himself. Everything I heard was fire to me, and I felt more people must know about this. But it wasn’t until recently that I found out he and his brother [KingJet] were a producer duo and have done a lot of stuff together. They have this raw, alternative, funky, soulful sound. Sometimes they remind me of N.E.R.D or similar. They are like the cool cats to me.” —D’MILE (SILK SONIC, VICTORIA MONÉT, H.E.R.)
Sherwyn and Kingjet of Two Fresh
Ben Outherevisuals
“TWO FRESH are behind some of my favorite genre-bending music in recent years, working with artists like Tommy Newport — ‘Tangerine’ is a favorite of mine — Samara Cyn, Duckwrth and Master Peace. For years they’ve been doing what people are gravitating toward now, blending live music with R&B, indie, rock, rap. I was immediately hooked by their pocket and feel — it’s impeccable.” —JULIAN BUNETTA (ONE DIRECTION, SABRINA CARPENTER, THOMAS RHETT)
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“OKLOU’S debut album, Galore, from 2020 is easily one of my favorite albums of the last few years. Her productions always have an incredibly sparse sound palette — her virtuosic writing for keyboard, plus her ability and confidence keep things so minimal — and she consistently makes amazingly beautiful and subtle harmonic choices. I would be so interested to hear her produce or write for other artists too.” —EASYFUN (CHARLI XCX)
Oklou
Gus Stewart/Redferns
“CECILE BELIEVE’s production always feels critical to me — always poised regardless of how much is going on and how hard she pushes elements. Her experimental and bold production decisions never usurp the heart of the track — it remains curious and compelling. Small wonder she is called upon by visionary avant-pop artists like the late great SOPHIE, Dorian Elektra and Caroline Polachek to collaborate.” —CATE LE BON (WILCO, ST. VINCENT, KURT VILE)
Cecile Believe
Julian Buchan
“I first became acquainted with OJIVOLTA (Mark Williams and Raul Cubina) in 2015, when they were working at my manager’s studio, Electric Feel, on multiple songs with Jon Bellion. We had an extensive conversation about the nuances and various technical approaches to producing a record, and I was deeply impressed by their vast knowledge and musical versatility. Over the next several years, we ended up collaborating on a couple of records and projects, including Halsey’s ‘Graveyard’ and [Ye’s] DONDA. They continue to impress me. While staying low key has its advantages, I believe everyone in the industry should know who they are.” —LOUIS BELL (POST MALONE, TAYLOR SWIFT, MILEY CYRUS)
Mark Williams and Raul Cubina of Ojivolta
Ryan Jay
“I met BUDDY ROSS as a very talented piano and synths player. He played on some records I was producing, and during that time he showed me music he was making on his own, and I was very impressed and signed him to my publishing company, Heavy Duty. He later got hired as the touring keyboardist for Frank Ocean, who quickly picked up on his level of talent. Buddy went on to be one of the main producers on Frank’s album Blonde. On top of his gift as a player and ability to build sounds on samplers, modular synths, various computer programs, etc., he plays and makes sounds with an emotion that is very rare. Everything he does makes you feel something. He brings many levels of depth to any artist he works with.” —ARIEL RECHTSHAID (ADELE, HAIM, SKY FERREIRA, VAMPIRE WEEKEND)
Buddy Ross
Max Wang
“HARRISON PATRICK SMITH, who just released his first album as The Dare. Someone sent me [The Dare’s] ‘Girls’ and asked me if I’d want to meet with him. I didn’t initially love the song, but after a few listens it started growing on me. Then I had breakfast with him and started to get to know him as a person. Twenty-something Harrison reminded me a bit of twenty-something Rostam. He kept sending me songs he was working on; they would just pile up. He’s prolific, and eventually I realized I liked most of the music he was working on. I think Harrison understands the intersection of ‘the song’ and ‘the sound,’ and it’s in this intersection that I think we producers do our best work. It’s not only about the song, and it’s not only about the sound; it’s about both, always, and I think Harrison gets that.”—ROSTAM (HAIM, CARLY RAE JEPSEN, SANTIGOLD, MAGGIE ROGERS)
Harrison Patrick Smith
Theo Wargo/Getty Images
“One of my favorite producers, and people, in the world is CHONG THE NOMAD! She’s an incredible producer, songwriter and DJ based in Seattle. I discovered her music around 2018 through my manager. I immediately knew that someone with a name like that had to be making something crazy and different. We set up a hang a few weeks later and ended up making six or seven crazy beats together. Her ability to bring something different to the table every time has been key in pushing her own sound as both an artist and beat-maker. Drum-wise, she’s in a lane of her own. Always taking risks and providing rhythmic pockets that push other producers and artists to go above and beyond. I can play the craziest jazz piano riff, and she will find a small clip she likes in two seconds, chop it, flip it and put an insane beat over it that sounds like nothing else.” —ROGÉT CHAHAYED (TRAVIS SCOTT, BIG SEAN, JACK HARLOW, DOJA CAT)
Chong the Nomad
Jason Murray
“I first discovered JAY JOYCE when Little Big Town released ‘Pontoon’ in 2012. There was just something unique about the sound of the mandolin he captured and the heavy slapback on the vocals that made me stop for a second and say, ‘Who did this? This is so cool and different!’ The rest of the record was equally as sonically interesting — and, comparing that to their previous work, highlighted how a producer can change the sound of an artist and put them on a different trajectory. Jay always strives to capture sounds in an outside-of-the-box way that makes a record stand out. He’s always using weird gear I’ve never heard of, like an amp that was custom-made out of an old film projector. I hear rumors of him drinking mass amounts of Diet Coke and staying up into the early hours just experimenting with sounds. He has a level of creative genius that makes so many artists want to work with him.” —ALEX KLINE (TENILLE ARTS, TIGIRLILY, TEDDY ROBB)
Jay Joyce
Courtesy of ACM
“There is this kid I really admire; he goes by the name of TAIKO: a producer from Chile, super young but with a very interesting catalog. I discovered his music through Instagram, then a little time passed by and he was already doing stuff for J Balvin, Eladio Carrión, Mora, Jhayco. He even released an EP with all the Chile talent — that, for me, is a scene that we all should be more aware of. I don’t know which of his multiple talents is my favorite — I just think he creates these beats that carry a lot of personality and lead the artist to be inspired easily with his sound, having big songs in return.” —SKY ROMPIENDO (J BALVIN, FEID, BAD BUNNY)
Taiko
Jason Koerner/Getty Images
“I look up to JEFF BHASKER and MIKE ELIZONDO. I first became familiar with Mike when I was a studio assistant on an album for Muse at [Rick Rubin’s] Shangri-La. We never crossed paths, but he was working with them over at his studio, and hearing his name led me to do a deep dive into his catalog. [And] it’s hard for me to pinpoint when I became familiar with Jeff’s work — I kept seeing his name pop up on so many songs I loved. I first crossed paths with him in 2018 while I was a studio assistant at Shangri-La for the Harry Styles album Fine Line, and he was always so kind and encouraging to me as a young, aspiring producer.
Jeff Bhasker
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Mike Elizondo
Frazer Harrison/Getty Images
“Both of these guys are such sonic chameleons. Just extremely versatile. I love how Mike’s career has so many distinctive chapters — weaving from Eminem and 50 Cent to Fiona Apple to Avenged Sevenfold and Twenty One Pilots and Turnstile to even movies like Encanto. [And I’m] inspired by the fact that Jeff’s success really started kicking into gear in his 30s. I always respect and admire producers who paid their dues and had to grind out their path. Versatility is a huge factor in the longevity of both of these guys — which seems like an increasingly difficult feat these days. Both have weathered huge shifts in music and culture — and, in fact, have driven many of those shifts. They’re both musically fearless and follow their ears.” —ROB BISEL (SZA, KENDRICK LAMAR, DOJA CAT)
This article appears in the Oct. 5 issue of Billboard.
Across genres, a new crop of producers has broken out in recent years (some as recently as this past one). Some have quickly established themselves as go-to hit-makers; others are talented newbies who’ve just gotten their first tastes of success. But regardless of experience level, these producers — selected based on their histories on the Billboard Hot 100 and Billboard’s Hot 100 producers chart, along with placements on other charts — are helping to define music’s future.
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Young but already established hit-makers, their big Hot 100 breakthroughs occurred within the past five years
Rob Bisel
The primary producer on SZA’s SOS, he’s charted 13 songs on the Hot 100 (12 by SZA, including “Kill Bill”); he’s also engineered big hits by Doja Cat, Harry Styles, Kendrick Lamar and Tyler, The Creator.
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Nik D
Debuted on the Hot 100 in 2019 with Travis Scott’s No. 1 “Highest in the Room”; returned with hits by Drake and Metro Boomin before co-producing Jack Harlow’s No. 1 “Lovin on Me.”
Jacob Durrett
Produced on seven Hot 100-charting songs — six of them by Morgan Wallen, including Durrett’s debut entry, the top 10 hit “Wasted on You” — all since 2021.
Omer Fedi
Has placed 23 songs on the Hot 100 since his chart debut in June 2020, including four No. 1s: 24kGoldn’s “Mood,” Lil Nas X’s “Montero (Call Me by Your Name),” The Kid LAROI and Justin Bieber’s “Stay” and Sam Smith and Kim Petras’ “Unholy.”
The Kid LAROI (left) and Omer Fedi
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Charlie Handsome
Of the 54 Hot 100-charting songs he’s produced or co-produced, 23 are by Post Malone and eight are by Morgan Wallen; seven reached the top 10; and two (Jack Harlow’s “First Class” and Post and Wallen’s “I Had Some Help”) reached No. 1.
Jasper Harris
Since 2019, has charted 17 songs on the Hot 100 as a producer, including his first two top 10s in 2022: Jack Harlow’s “First Class” and Post Malone and Doja Cat’s “I Like You (A Happier Song).”
Jasper Harris (left) and Lil Nas X
David Dickenson
Blake Slatkin
Produced on 12 Hot 100-charting songs since 2020, including four No. 1s: “Mood,” “Stay,” “Unholy” and Lizzo’s “About Damn Time.” 2024 credits include Charli XCX, Omar Apollo and Wallows.
Leon Thomas III
Produced on SZA’s “Snooze,” plus Hot 100-charting hits by Drake, Jack Harlow and Ye/Ty Dolla $ign; he’s also worked on songs with Post Malone, Ariana Grande and Giveon.
Ty Dolla $ign (left) and Leon Thomas III attend Affinity Nightlife presents “Music Is Love | Love is Music” Grammys after party at Academy LA on Feb. 04, 2024 in Los Angeles, California.
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After some time in the production world, they recently broke through to the charts’ top tier
Evan Blair
Cracked the Hot 100 with Nessa Barrett’s “I Hope Ur Miserable Until Ur Dead” (2021), then moved up the chart with Dove Cameron’s No. 16-peaking “Boyfriend” (2022); earlier this year, reached No. 2 with Benson Boone’s “Beautiful Things.”
BNYX
Charted 13 songs on the Hot 100 as a producer, all since 2022. Four hit the top 10: Drake’s “Search & Rescue” and “IDGAF” and Travis Scott’s “K-Pop” and “Meltdown”; has also worked with Lil Tecca, Lil Uzi Vert and Yeat.
Yeat and BYNX
Jason Renaud
A.G. Cook
His first Hot 100 production credit was on Beyoncé’s “All Up in Your Mind” in 2022; this year, he returned with four Charli XCX tracks — “360,” “Girl, so confusing,” “Apple” and “Talk talk,” with Troye Sivan — which all hit the top 10 of Hot Dance/Electronic Songs.
Ernesto “Neto” Fernandez
One of the biggest current regional Mexican producers. First charted on the Hot 100 in February 2023 with Peso Pluma & Natanael Cano’s “PRC” and followed that with the No. 4-peaking “Ella Baila Sola” (the highest-charting regional Mexican song ever). He’s charted 19 total songs by Peso Pluma on the Hot 100, plus three by Xavi and one by Junior H.
Teo Halm
Has charted three songs on the Hot 100 as producer, all in 2022: Omar Apollo’s “Evergreen” and SZA’s “Notice Me” and “Open Arms.” Co-wrote Drake’s “Fair Trade,” which reached No. 3.
Sean Momberger
Produced on two recent No. 1s — Jack Harlow’s “Lovin on Me” and Kendrick Lamar’s “Not Like Us” — after making his first Hot 100 appearance in 2018 with Chris Brown’s “Tempo” and returning with Gunna and Future’s “Too Easy” (2021) and Lil Baby’s “Everything” (2022).
Sean Momberger at the Spotify Best New Artist Party held at Paramount Studios on February 1, 2024 in Los Angeles, California.
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Nova Wav
The veteran female duo produced on Beyoncé’s “Cuff It,” which spent 35 weeks on the Hot 100 (reaching No. 6) and became her longest-charting song as lead artist, as well as on Bey’s “Jolene” from Cowboy Carter, which reached No. 7 earlier this year.
La Paciencia
The close Bad Bunny collaborator has charted 21 songs on the Hot 100 since June 2023, all by the Puerto Rican superstar, including two top 10s: “Where She Goes” (No. 8) and “Monaco” (No. 5).
RIOTUSA
Ice Spice’s right-hand producer charted six songs with her on the Hot 100, all since February 2023, including her two top 10s, “Princess Diana” (No. 4) and “Barbie World” (No. 7).
Austin Shawn
Produced all seven of Bailey Zimmerman’s Hot 100 entries, including the No. 10-peaking “Rock and a Hard Place” in 2023.
Gabe Simon
Rodin Eckenroth/Getty Images
Gabe Simon
First charted on the Hot 100 in 2022 with Jessie Murph’s “Pray” (No. 95) — then followed up with seven Noah Kahan hits, including “Stick Season” (No. 9), “Dial Drunk” and “Northern Attitude.” (The latter two made the top 40 and also topped the Triple A radio chart.) Earned two more Hot 100 top 40 entries this year with Koe Wetzel’s “Sweet Dreams” and Wetzel and Jessie Murph’s “High Road.”
They’re brand-new to the charts, but their achievements already make them worth watching
Grant Boutin
Charted for the first time in September 2023 with Tate McRae’s “Greedy” (which went to No. 3 on the Hot 100 and spent eight weeks atop Pop Airplay) and then with her “Run for the Hills.” He’s also worked with Meghan Trainor and Tomorrow X Together.
Sean Cook
Paul Russell’s inescapable “Lil Boo Thang” (No. 14 on the Hot 100) marked his first producer credit on the charts; he made a strong follow-up co-producing Shaboozey’s Hot 100 No. 1 “A Bar Song (Tipsy).”
Sean Cook
Michael Tran/AFP/Getty Images
Dave Hamelin
Charted for the first time on the Hot 100 this year with five songs from Beyoncé’s Cowboy Carter: “16 Carriages,” “Just for Fun,” “II Hands II Heaven,” “Tyrant” and “Amen.”
Hoskins
Charted for the first time on the Hot 100 with Post Malone and Morgan Wallen’s No. 1 “I Had Some Help” and co-produced Post’s F-1 Trillion single “Guy for That” with Luke Combs (a No. 17 peak); previously had only produced one other charting song, Khalid’s “Present” (which spent a week on Hot R&B/Hip-Hop Songs in 2021).
Gerreaux Katana
Broke onto the charts and reached No. 15 with ascendant rapper Flo Milli’s “Never Lose Me.”
Florian Ongonga
Charted for the first time in July 2023 with three Gunna songs, including the No. 4-peaking “fukumean”; also produced Gunna’s “Prada Dem” featuring Offset, which reached No. 15 on Hot Rap Songs.
Tommy Richman’s Crew (Kavi, Mannyvelli, Jonah Roy, Sparkheem and Max Vossberg)
The breakout star’s creative inner circle all charted for the first time with their work on his Hot 100 topper “Million Dollar Baby;” Kavi, Roy and Vossberg followed that up with “Devil Is a Lie,” which peaked at No. 32.
Frank Rio
The go-to producer for Ivan Cornejo, he has produced on 16 Hot Latin Songs entries (including three top 10s) by the young singer-songwriter.
Frank Rio
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Jack Rochon
Three songs from Beyoncé’s Cowboy Carter became his Hot 100 entrée: “II Hands II Heaven,” “Protector” and “Jolene.” He’s also worked with 6LACK, H.E.R. and Kehlani.
Nevin Sastry and Shaboozey
Courtesy of Nevin Sastry
Nevin Sastry
Charted for the first time co-producing Shaboozey’s Hot 100 No. 1 “A Bar Song (Tipsy)”; also worked on the artist’s “My Fault” and “Drink Don’t Need No Mix,” which reached Hot Country Songs’ top 50.
This article appears in the Oct. 5 issue of Billboard.
A collaboration between Bruno Mars and Lady Gaga was always going to have lofty expectations, but when the two wrote and recorded “Die With a Smile” at the latter’s Los Angeles studio earlier this year, there was no talk of topping the charts. They only wanted to follow where the song was naturally taking them, remembers hit-making songwriter-producer Andrew Watt, who previously worked with Gaga on The Rolling Stones’ 2023 Hackey Diamonds track “Sweet Sounds of Heaven.”
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“This was a pure, organic thing that both these artists who respect each other so much wanted to do together,” says Watt, who helped with the hit alongside D’Mile and James Fauntleroy. “This was about the love of making great music.”
That desire led to a sweeping, cinematic duet that has spent multiple weeks atop the Billboard Global 200 and racked up 625 million on-demand official streams worldwide since its Aug. 16 release (through Sept. 26), according to Luminate.
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“Seeing people reacting positively to it and it hitting them in their soul… it’s special,” Watt says. “This is a ballad with all-live instruments made to the human heartbeat. It’s not a formulaic song.”
He adds that Gaga and Mars were in the studio together within 24 hours of agreeing to collaborate, with Mars bringing in the initial idea for the song’s haunting vibe. Gaga fleshed it out on piano with Mars on guitar — exactly as they appear in the song’s retro Western music video (minus the costumes) — and stayed overnight until it was perfect.
And while Watt says the session was a blur, he recalls a key component to that night: finding a melodic structure that let Mars and Gaga sound like co-lead vocalists rather than one person harmonizing with the other. “When Gaga put her voice on top of Bruno’s, that’s the moment I remember… hearing their two voices together, you get lost in it.”
It had the same effect on Mars’ concert crowd at L.A.’s Intuit Dome the night the song dropped in August. As Gaga stepped onstage for the duet’s live debut, Watt recalls watching the moment unfold: “It was this wow factor of ‘Holy crap, [they’re] like the Avengers of music.’ “
This story appears in the Oct. 5, 2024, issue of Billboard.
Since PinkPantheress started uploading her music to TikTok three years ago, her songs have gone from locked away on her hard drive to the Billboard charts — but the singer, songwriter and producer’s recording essentials remain the same: microphone, GarageBand-outfitted laptop and a killer ear for finding niche samples primed for her to mold into the next dance-pop earworm.
The 22-year-old from Bath, England, may have started enlisting fellow producers to help polish her work, as on her recent album Heaven Knows, but make no mistake: From her early viral single “Pain” to her 2023 hit “Boy’s a liar, Pt. 2” with Ice Spice, PinkPantheress has been the creative mastermind. In fact, the self-described perfectionist — whose team lovingly refers to her as “Pink” in lieu of divulging her real name — admits that she often finds herself seizing control of her studio sessions with collaborators.
“As soon as I’m at a point where I can’t do anything else, that’s where I go, ‘OK, now can you do the rest?’ ” she says of her process, laughing. “It ends up being a collaborative thing. I just like to get what I can do out of the way first.” When she comes across another artist’s track that she can’t stop obsessing over, that usually means it’s about to become the skeleton of her next project. “I’m just like, ‘I need to somehow make this my song,’ ” she says.
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She can recall only one time that she had to ax a track because she couldn’t get a sample — the original producer’s royalties demands were simply too high. But Billboard’s 2024 Women in Music Producer of the Year knew that what she brought to the table on her own was valuable — something that might inspire young girls who also want to make music — so she walked away.
“For whatever reason, I’ve always felt strongly about that,” she says of her sense of self-worth. “Obviously, it’s a good thing.”
Billboard’s last Producer of the Year honoree, Rosalía, gave you a shoutout during her Women in Music interview. Which female producers inspire you?
That’s really sweet. I didn’t know she knew who I was. Since she’s a [female] producer as well, it’s really cool. There’s obviously not many of us. I’m always going to say WondaGurl, just because she’s who I looked up to when I was starting. Obviously, Imogen Heap, but these are all veterans. I need to tap into more up-and-coming ones.
Sampling has been your bread and butter from the start. How has your process changed over time?
At the beginning, I wasn’t really adding anything to my samples. I was basically just singing over instrumentals. I didn’t mind sampling, but I didn’t like how people… I think people thought it was lazy, and part of me understood what they meant. I’m chopping them, speeding them up or slowing them down way more. I’m adding more instrumentation so it’s more hidden, whereas before it would kind of just be the actual track itself.
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You’ve said before that some of your songs are “crap.” Do you really think that?
I’m one of those people who, in my whole life, nothing is ever good enough. For better or worse, this is just how I am. I’ll put out a song and think at the time, “This is 100% amazing.” It’s only when I’ve put it out that I doubt myself. Does that mean I think the song’s actually bad? No. Because at the end of the day, I know it’s still a bop.
What advice do you have for other female producers trying to hold their own in the industry?
It’s the vibe you go in with that people judge to see if they can get away with stuff. If you know what you want to make as soon as you step into the room, there should be nothing stopping you from actually doing it. What I’m saying is, if there’s a MIDI keyboard there, ask to use the MIDI keyboard. If [other producers] say no, then that’s wild and definitely leave. But chances are, they’ll say yes.
This story originally appeared in the March 2, 2024, issue of Billboard.