Premios Juventud 2023

Eslabon Armado showcased their música mexicana hit-making prowess at Premios Juventud 2023 with a performance of their hit “Ella Baila Sola.”
Armed with invigorating requinto riffs and a standup bass to further amp up the vibe, the California troupe inspired a dance-off at the ceremony, with folks seemingly knowing every lyric to the corridos banger.

Moments before, Eslabon Armado collected their award for best song – regional Mexican music for the popular number, originally sung with July Billboard cover star, Peso Pluma. Unlike some artists who accepted their prizes, the background was lit with the crowd shouting the words to the No. 1 song on Billboard Latin charts. Frontman Pedro Tovar sang part of it too, thrilled, before speaking to the audience.

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“No tengo palabras, ahorita mi corazón esta palpitando muy recio. ¡Puro México, y que viva Puerto Rico! También les quiero decir que si no fueran por ustedes, no estuviéramos aquí,” said the lead singer. (“I have no words, right now my heart is pounding so hard. Long live Mexico, and long live Puerto Rico! I also want to tell you that if it were not for you, we would not be here.)

Eslabon Armado made history with Desvelado, which debuted at No. 1 on the Top Latin Albums chart.  “It means a lot being No. 1 on Top Latin Albums,” Pedro Tovar told Billboard in May. “It’s probably our favorite album, but we didn’t expect it to go that high. Mainly because I know that people don’t like something at first, but when four, five, six months or a whole year pass by, there’s always that one song that hits, and then everybody is like, ‘Oh, this is my favorite album!’”

On the all-genre Billboard 200, Desvelado opened at No. 6, becoming the highest-ranking ever for a regional Mexican album since December 2014, when the tally began tracking physical units alongside on-demand streaming and digital track sales.

Premios Juventud celebrates its 20th anniversary from the Coliseo José Miguel Agrelot in San Juan, Puerto Rico, with the theme of “Exprésate a tu Manera” (Express Yourself Authentically). The ceremony is televised by Univision.

Co-hosted by Alejandra Espinoza and Angela Aguilar, this year’s PJs debuts 15 new categories that “reflect the latest trends” in Latin music, such as best song for my ex, best urban track and best urban mix, among others.

This year, Shakira and Camila Cabello will receive the special “Agent of Change” award, joining past honorees that include Jesse & Joy, Maluma, Daddy Yankee, J Balvin, Kany Garcia, Jenni Rivera Foundation, Ricky Martin, Becky G, Pitbull, Juanpa Zurita, and Wisin y Yandel.

In recognition of her philanthropic excellence, Shakira gave an emotional speech to accept Premios Juventud’s Agent of Change award at its 20th anniversary edition.

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The Colombian powerhouse artist founded the Pies Descalzos Foundation in 1997 to promote education and provide support for vulnerable children in Colombia and various disadvantage communities of the region. The foundation has improved access to quality education, nutrition, and healthcare for underprivileged communities, with a particular emphasis on early childhood development. To date, the foundation has aided 150,000 underprivileged students.

Wearing a beautiful red dress, sleeveless from one side, her blondish long hair flowing as she walked, the Colombian superstar singer delivered an impassioned speech.

Read her full acceptance speech below:

Thank you for this honor, Kanny. Thank you for your kind words. This recognition is impossible to receive without sharing it with the incredible team of our Pies Descalzos Foundation and Patricia Sierra, its director, who work tirelessly every day to transform our most vulnerable communities in Colombia. So this is also for you. 

We live in an ambiguous world, surrounded by good music, beauty, TikTok dances, filtered selfies. But there are realities that cannot be filtered or made up. There are places where people who are born poor die poor because they do not have the opportunity to receive a quality education. 

Places where, although it is still hard to believe, people are discriminated against because of their sexual preferences, the color of their skin or their social class. It is an imperfect world, but fortunately it is constantly changing. And that is a truth that cannot be wasted. When my 10-year-old son tells me with sadness that a friend of his would like to change his skin color because he doesn’t feel part of it or that someone else is being pushed aside because of his preferences. That only remains for me as a mother to show him that he doesn’t have to be quiet, that he can raise his hand, that he can use his voice and that he can complain about that and everything else he disagrees with.

That’s the way it is, Milán. And I am relieved to see, I am very, very relieved to see that this youth knows how to do it more and more. In the social networks, you amplify the news that concerns us and bring to light stories that if it were not for them, if it were not for you, these stories would not be known. You question things, you point out injustice, you seek the truth. And today Milán and Sasha are here with me, which is a great joy for me. I want my children to understand that to be an agent of change you don’t have to be a female pop star. 

You don’t have to have a foundation, you don’t have to be a politician or even occupy a place of power, you don’t have to be famous or rich. To be an agent of change you just have to differentiate what is right from what is wrong. You just have to believe that it is possible to change things and not let anyone tell you otherwise.

That is power and you, the youth, have that power. And if you are angry and if you are uncomfortable with exclusion, and if you do not allow yourselves to be anesthetized by the pain of others and if you raise your voice and do not lower your arms, then I can rest assured that my children and that you are and will be the hope of many and are also and will be the true agents of change. Thank you very much. 

Premios Juventud celebrates its 20th anniversary from the Coliseo José Miguel Agrelot in San Juan, Puerto Rico, with the theme of “Exprésate a tu Manera” (Express Yourself Authentically). The ceremony is televised by Univision.