Power Players’ Choice Award

Music industry veteran Rebeca León, who has helped guide Latin music and culture into the mainstream and up the charts, is the recipient of the Latin Power Players’ Choice Award, which is an accolade chosen by Billboard Pro subscribers.
As founder and CEO of artist management company Lionfish Entertainment and film/TV studio Lionfish Studios, León helms a roster that includes Brazilian superstar Anitta, Venezuelan singer-songwriter Danny Ocean, rising Spanish act st. Pedro and Venezuelan reggaetón LGBTQ+ artist La Cruz. The Miami-based León also oversaw the rise of global stars like Colombia’s J Balvin and Juanes, as well as Spain’s Rosalía, whom León developed from an unknown flamenco artist.

León says working with artists she believes in is an honor and a privilege that “gives me hope for the future of music.” To that end, León and Pharrell Williams have partnered on the creation of a bicultural U.S. Latin boy band that’s set to debut this fall. Meanwhile, Lionfish Studios focuses on work that draws on León’s Cuban heritage with projects including the 2022 Father of the Bride remake starring Gloria Estefan and Andy Garcia, which was produced alongside Jeremy Kleiner of Plan B. Projects in development include one with Keshet Studios and Apple.

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Lionfish’s success follows León’s 25-plus-year career, which has included over a decade in the touring business as senior vp for Goldenvoice and positions at labels including Sony Music and EMI.

While León, who lives in Miami Beach with her three dogs, calls herself “naturally shy and reserved,” in the case of this year’s Latin Power Players’ Choice Award, she feels a responsibility to step into the spotlight. “This moment is bigger than me,” she says. “We’re in a time where women’s rights are being challenged, and there are those who want to take us backward. That is simply not acceptable.” She expresses gratitude for the recognition and for a platform “to say, without a doubt, we are never going back. This is for my nieces and all the young girls out there: Never let anyone tell you what you can or cannot do — whether with your body or your mind.”

Being voted into this position by the music industry community, she adds, “means the world to me, to have the respect of my peers, which include so many people that I admire so much.”

This story appears in the Sept. 28, 2024, issue of Billboard.