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Thomas Rhett and Katy Perry‘s joint music video is finally here. Rhett shared the official music video to their collaborative track “Where We Stared” on Tuesday (Oct. 18), which hails off of his sixth studio album of the same name.

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The video sees Rhett and Perry stripping things back for something more simple, with the country singer wearing a double denim ensemble and the pop star in a flowing white gown, appearing at first in separate sheet covered rooms. While singing the song’s second chorus, the pair wade through flowing fabrics to find and serenade each other.

“Those days when you’re brokenhearted/ And you get knocked down/ And you say you don’t know how far we’re gonna go/ Just look at that road and think about where we started/ Keep your eyes on me ’cause talk is cheap/ We’re all we need, yeah/ Darlin’, I know how far we’re gonna go/ Just look at that road and think about where we started,” Rhett and Perry sing.

“Working with Katy has been a really collaborative process,” Rhett said in a statement. “From tracking the song in the studio, to performing on it American Idol, to this video — her input has made this whole experience really special for me.”

The “Firework” singer added, “I loved being able to create a dreamy world for ‘Where We Started,’ going back to the Nashville singer-songwriter roots of where I started.”

“Where We Started” peaked at No. 33 on Billboard‘s Hot Country Songs chart in April. Meanwhile, the album itself spent three weeks on the Billboard 200, where it peaked at No. 12 following its April 1 release. The LP spent 23 weeks on Top Country Albums and peaked in the No. 2 spot on the chart.

Watch the new video for “Where We Started” below:

It’s been a rough morning for Kim Petras. “I have strep throat,” her voice croaks through a Zoom call. She chuckles at the sound of her own groggy delivery: “I am swollen and sick, but I will survive.”
The 30-year-old pop star is happy to push through the soreness, because she has plenty to celebrate — after five years of releasing fan-beloved club songs, Petras has scored her first Billboard Hot 100 entry with her featured appearance on Sam Smith‘s “Unholy.”

As the song currently sits at No. 2 on the Hot 100, Petras is quick to joke that she can practically taste a new No. 1 single. “I love you, Steve Lacy — I think ‘Bad Habit‘ is a great song — but move out of the way!” she cracks.

It’s a big moment for Petras, and also for the LGBTQ community — not only is “Unholy” a hit song brought forth by a non-binary artist and a transgender artist, but it makes Smith and Petras the highest-charting solo, publicly non-binary and transgender artists in the history of the Hot 100, respectively. (Smith also scored a No. 2 hit in 2014 with solo breakthrough “Stay With Me.”)

So where does Petras want to go from here? Billboard caught up with the singer, chatting about her upcoming Max Martin-produced single, creating a new debut album from scratch, and how she intends to “break the cycle” of trans artists being “paid dust.”

“Unholy” is at No. 2 right now! What was it like when you found out about the spot?

It’s crazy. When it debuted at No. 3, I was over the moon, like, “Wow, nothing like this has ever happened for me.” But to see it climbing? That was even better. It does look like a kind of [chart-topping] trajectory, not gonna lie — that No. 1 slot would be pretty sick.

Honestly, though, it’s such a magical collaboration for me, because it was really a situation where Sam and I were really just connecting and being slutty writers saying, “No, we’re gonna do it our way.” It’s been such a pleasant collaboration with someone I truly respect and feel very inspired by. I’m extremely happy for Sam — and of course for me, too.

This was a very sharp left turn for Sam’s music — how did you get involved on it, and did you find it at all jarring how different this was from their other work?

Well, Sam and I have been trying to collaborate for about four or five years. We’d been sending songs back and forth, and it was just never the right vibe. Then this song came along. Sam DM’d it to me, and I was like, “Yes, this is the one, when can we get in the studio?” Sam was so cool, saying, “I want to write it with you, I want it to feel like a complete story and really collaborate on this.”

It was so awesome, because I’m a writer first, I’ve been in songwriting rooms for the last 10 years. I’m lucky to be an artist, but I really connect with artists who write — like Sam, like Charli XCX, like SOPHIE. So it’s really cool to have worked with Sam and their extraordinary voice.

You’re building on the momentum with “Unholy” with your upcoming single “If Jesus Was A Rockstar” — it’s definitely a different vibe from your past releases, with a very fresh take. What can you tell us about how you made this new song?

It’s the first song I’ve ever written with Pop Jesus — Max Martin — which is such a life goal for me. He’s someone I’ve truly looked up to my entire life. Max and Savan [Kotecha] helped make this such a special song.

I just had to dig really deep for this. For me, religion and spirituality is such an intense topic, because I grew up trans, not fitting into any religion. All of my friends were pretty religious, and I kind of just wanted to write this song about how I wish religion would include me — and how it doesn’t, and how a lot of my friends in the LGBTQ community are forced to feel this way. That’s why I always looked for spirituality elsewhere. That’s why I loved music, because it gave me a similar sort of sensation, and gave me a place I belonged. So yeah, the song kinda says maybe if religion was cooler, then I would wanna be a part of it. So, if Jesus was a rockstar, maybe I’d want to be just like him.

It’s a pretty deep song for me, which is nerve-wracking — especially when I performed it at TwitchCon! I only make gay club songs, and I love doing that, because the gay clubs raised me, and they’re in me forever. But when everyone got their glow sticks out for that second chorus, it was crazy. It’s a big departure for me — it’s a brand new chapter!

Let’s talk more about Max Martin here — you got your start in the business as a songwriter, and have spoken about how you studied a lot of Max Martin songs early on. When you got in the studio with him, what was it like getting to flex those skills you learned from listening to his songs in front of him?

The main thing I took from those sessions was, “Wow, I am worthy of being in the room with these people.” I brought the same amount of ideas that everyone else did, I felt like I was being treated equally and fairly, and I couldn’t speak more highly of Max and Savan and Ilya [Salmanzadeh] and Omer [Fedi] and that whole crew, because I felt taken very seriously.

For me, in my writing process, it’s no ego — the best idea for the song wins. That’s something they have really perfected and stand behind as well. It was awesome being in the same mentality as everyone else, because a lot of the time, people are just obsessed with getting their line into the song so then they can say it’s theirs and collect some percentage of publishing. It was so great to see that, for this crew, the song came first, and every idea got measured, put into the mix and judged equally.

You have been a vocal LGBTQ advocate for years, especially looking back at something like your 2021 MTV EMA performance where you flew in the face of the Hungarian government for their anti-LGBTQ laws. Especially with a song like “Jesus” further critiquing the way some people treat queer and trans folks, how do you go about translating that advocacy into lyrics?

I think I grew up in a more difficult time than now — 10 years ago, I could not have imagined how accepted my presence would be. I used to get spit on on the street for being trans, got called a “tr—y,” all of that. It was always something that fueled me to prove that it doesn’t matter — as long as the music is good and you’re really freaking good at what you do, you can make it. I’ve built this fanbase over the last five years which is all kids that are like me; it’s my job to stand up for my community and my fans who have been there since the beginning.

But it’s also for myself — I want my point of view out there because it deserves to be heard, and frankly, it hasn’t been heard in pop music. It’s exciting that I get to do that on the highest level now with big-time players in the industry who believe in me, and are down to have me share my thoughts. I can’t not talk about it, because it’s a part of my life, and it will be forever.

Absolutely — and it’s working. You are the highest-charting solo, publicly transgender artist in the history of the Hot 100 with “Unholy.” What does that mean to you, not only for your career, but for the community you’re aiming to represent?

I just really don’t want to be the last. There’s always been incredible and talented trans artists, and they have been paid dust, you know? I mean, I was friends with SOPHIE — her influence can be heard on practically every popular song these days. But in her lifetime, she didn’t get what she deserved to get. Looking at artists like Amanda Lear in the ’70s and ’80s, who was an absolute disco queen, she got paid dust. People don’t talk about her the way they should. Ayesha Erotica has been so influential for me, and did not get what she deserved at all.

That same story just keeps repeating over and over for trans girls who have been making exceptional music and have been pushed under the rug while someone else takes credit from them. I’m just happy that Sam gave me the chance to shine here. I hope I can help break the cycle — it feels like people are finally ready for us to succeed, and that fills me with a lot of joy.

You’re 100% right, things are changing — but there are also things that haven’t changed, especially when you look at lawmakers taking aim at trans folks as of late. How tough is that for you to watch, while also experiencing this personal success lately?

It’s a huge step backwards; just when you thought we were headed in a better direction, we turn back. But, I’ve been around long enough to know that this is how it goes — it’s been this way before, and then it got better, and then it took a few steps back, and then it got better again. I’m hoping that this is just the latest wave before we get back to progress. Trans people have had to deal with this forever; It’s not new, and it’s dangerous to see it happening again. I’ve seen what this kind of discussion can do to your self-esteem as a trans woman when people are questioning everything about being transgender.

I am someone who, without the healthcare I received in Germany, would not have been able to transition. I had to go through countless meetings and evaluations with doctors in order to get hormones, to get my surgery, to get the help that I needed. I know what this kind of healthcare actually means for people, and it’s disgusting and devastating that people are trying to end it.

Earlier, you said that “Jesus” is the start of a “brand new chapter” for you. I know you’ve openly spoken about your struggle to put out your debut album; is this single a signal that you’re starting a new debut album from scratch, or a reintroduction of the album you’ve been trying to get out?

Yeah, it’s definitely the start of something completely new — a couple of the songs from the old album made it, but only a couple. Honestly, it’s been a cool experience, because for the first time, I’m not going out there on my own and hoping people like it. I’m really grateful to [Republic co-president] Wendy Goldstein, because she really took me under her wing and introduced me to a lot of people that I would have never had the chance to work with. It’s actually a blessing that I got to refresh everything — we knew the Sam single was coming, and I always believed it was going to be a smash, so we were like, “Okay, I have until then to be ready with the new music.” So I went in with Max and Ian Kirkpatrick and all of these incredible new people to put together this new thing.

I know for the fans, it was very hard to see a whole album go away — for me, too! That original album got me through the pandemic. But I also realized in that process that I was just doing what I always do; I was writing escapist pop songs about wanting to get away from everything. It was, once again, “The world is ending, let’s party.” I love that, but I’m at a different place now. It’s more important for me to talk about the things that are actually meaningful to me in real life. I’ve always been very guarded about letting people in, where I have the stage persona that’s kind of a b—h who gets whatever she wants. It’s a very different thing for me, and it’s vulnerable and strange to open up like this.

It’s worth noting that “Unholy” is your Hot 100 debut, and it does not feature any sort of writing or production credits from your past collaborator Dr. Luke [Lukasz Gottwald] — does that feel significant to you?

I’m just grateful that I have a hit, period. I’ve spent so long in this industry, and I feel like the music industry in general is just this weird game that people play, and it feels awesome to actually have success with an artist I adore. That’s been a really authentic journey for me, coming along the way that it did. So yeah, I’m just grateful people like a song I made.

Keep on singin’ her song! Christina Aguilera took to social media on Tuesday (Oct. 18) to celebrate the 20th anniversary of her sophomore album, Stripped.

“My favorite memory was just, I mean, the freedom to finally do what I wanted to do,” the pop star reminisced over a montage of moments from the Stripped era on Twitter. “As an artist, telling my stories, my personal messages for the first time. It was so important to me on my sophomore album that I truly made music that represented who I was.”

Aguilera then gave a bit more context in the tweet itself, writing, “Stripped gave me the strength and freedom as an artist to tell my story the way I wanted. Thank you to all of my fighters around the world for amplifying that strength and giving me the space to continue to share myself in my truest forms, #20YearsOfStripped more to come.”

The 2002 studio set holds a special place for the singer as well as her legions of fans, having peaked at No. 2 on the Billboard 200 and delivered smash singles like “Dirrty” featuring Redman, “Beautiful,” “Fighter,” “Can’t Hold Us Down” with Lil’ Kim and “The Voice Within.” The album has since been certified 5x platinum by the RIAA.

Just last week, Aguilera announced a brand new music video for “Beautiful” to kick off the anniversary celebrations. And late last month, she took home the Spirit of Hope Award at the 2022 Billboard Latin Music, where she also performed ranchera anthem “La Reina.”

Check out Xtina’s memories of Stripped below.

Stripped gave me the strength and freedom as an artist to tell my story the way I wanted. Thank you to all of my fighters around the world for amplifying that strength and giving me the space to continue to share myself in my truest forms, #20YearsOfStripped more to come 🖤 pic.twitter.com/rkfr7Fu4cq— Christina Aguilera (@xtina) October 18, 2022

As if Swifties weren’t excited enough for the Friday (Oct. 21) release of Taylor Swift‘s Midnights, the pop star has now shared two enticing new details about what inspired her highly anticipated new album.

In recent videos shared via the Spotify pre-save page for Midnights, Swift revealed that she’d be unveiling five things “that kept me up at night and helped inspire the Midnights album.” As of Tuesday (Oct. 18), two of the five have gone live.

“The first thing that kept me up at night that helped inspired the Midnights album is …,” the singer-songwriter teases in the video. “Self-loathing.”

At that, she gives a small smile and shrugs her shoulders ever so slightly.

In the next video, Swift gets just a little bit shady. “The second thing that kept me up at night: fantasizing about revenge,” she says, throwing a mischievous side-eye glance to her left.

The revealing new videos come as part of a partnership with Spotify that’s also spawned in a couple digital billboards that have turned up in New York City and London, previewing snippets of lyrics on Midnights. A mammoth billboard in Times Square displayed the lyric “I should not be left to my own devices” on Oct. 17, and another in London read “I polish up real nice.” More lyrics are expected to be revealed in the coming days.

The 11-time Grammy winner’s Spotify Easter eggs come on the heels of the announcement that “Anti-Hero,” track three on Midnights would be getting a music video released at 8 a.m. Friday, hours after the full album drops. Kicking off with an Oct. 20 album teaser on Thursday Night Football, Swift’s album release week also includes a “special very chaotic surprise” on release day, appearances on The Tonight Show Starring Jimmy Fallon (Oct. 24) and The Graham Norton Show (Oct. 28), and the Tuesday (Oct. 25) release of a second unidentified music video.

See Swift’s new teaser videos on Spotify Mobile here.

Amazon is adding some music to its Thursday night football coverage. Amazon Music Live will feature a series of artists performing during the streamers’ Thursday Night Football on Prime Video series beginning on Oct. 27.

Among the acts slated to take the stage on the broadcasts are are Lil Baby, Megan Thee Stallion and Kane Brown, with more artists to be announced throughout the season according to a release announcing the events. The livestream concert series will be hosted by 2 Chainz and will air on Prime Video following that week’s game. Baby is first man up on Oct. 27, followed by Megan hitting the Amazon Music Live stage on Nov. 3 and Brown performing on Nov. 10.

“Whether you’re a sports fan waiting for the first football game of the week, or a music fan staying up late to hear the latest drop from your favorite artist, Thursday is the biggest night for entertainment,” said Kirdis Postelle, global head of artist marketing of Amazon Music in a statement. “With Amazon Music Live, we’ve created a new, can’t-miss series for fans to experience the most exciting new music together. For artists, this show represents a massive new stage to share their music with fans after Thursday Night Football — the biggest game of the week, airing live on Prime Video.”

2 Chainz will also interview each night’s performer and the concerts will be available to stream for free around the world on Prime Video as well as being available to stream on-demand for a limited time. “Every Thursday night, I’m bringing the biggest and the brightest stars in music to the Amazon Music Live stage in Los Angeles,” said 2 Chainz in a statement. “We have the people that are influencing the culture and have carved their own unique path in music, like Lil Baby, Megan Thee Stallion, and Kane Brown.”

The concerts will take place in front of live crowds in Los Angeles.

Check out the promo video for the series below.

Britney Spears lashed out at her father and the 13-year conservatorship that he helped oversee on her behalf in a series of outraged posts on Monday (Oct. 17). The tweets chronicled what she said was a harrowing medical experience she endured before being institutionalized.
“I believe in a world where we all deserve justice !!! 15 years in a system of secretive and manipulative abuse … JUST ENDING IT has never been good enough for me and it will never be !!! I was talked to abusively and punished for no reason at all,” Spears tweeted in the first of a half-dozen posts in which she lambasted the arrangement that handed control of her personal and professional life to her father, Jamie Spears, and a group of lawyers.

“I believe I have absolutely nothing to prove on the whereabouts of what was done to me … it is all known !!! With that being said, people who have mistreated me on that kind of scale just ending the system is not good enough,” she continued, adding a VoiceNote in which she told a previously unheard story about her treatment.

Describing it as “one of the weirdest things” she’s ever encountered, Spears said she had three MRIs before going to “that place”; Spears did not specify the date of the procedures or which facility she was referring to, though the singer was placed in mental health facilities in 2008 and 2019. The star said she wasn’t complaining about any health problems before the procedures and that she was told she “had to go,” even though she wasn’t sure why she was having them.

Spears noted that when she was eight years old, she had a cyst on her chest that was removed which required an MRI to determine that it wasn’t cancer. “So whenever I hear ‘MRI’ I kind of was like, ‘that’s a big deal, something must be wrong with me,’” she recalled thinking. But unlike when she was eight — when Britney said she stayed in the enveloping MRI machine for 30 minutes — she described the more recent MRIs during the conservatorship as lasting well over an hour.

“Which is a lot of being still,” she said of the diagnostic machine that can require a patient to lie perfectly still inside the large device for extended period of time as it clicks and whirrs while scanning the area of interest. “The whole thing didn’t make sense — the isolation, the nurses, [unintelligible] … to me I was like, ‘Wait, is this a new kind of cancer treatment? [Is] that why they sent me away to this place? They didn’t want me to know?’” she thought at the time. “None of that it true, I’m fine, I’m alive.”

Spears’ string of tweets continued, as she wrote that she endured the alleged mistreatment though “I did absolutely nothing wrong… I have no justice at all in my eyes… at all!!! The court system ended it TWO YEARS after I told them about 15 years of my abuse … my home friends jumping up and down when the judge ruled it to be over … a metaphor.” Spears was placed into the restrictive conservatorship in 2008 after the singer was twice put on 5150 psychiatric holds amid what was described at the time as a public mental health crisis.

At press time a spokesperson for Jamie Spears could not be reached for comment.

“Yet when I called them in that place they said it’s not illegal but it may seem illegal with what they are doing … because what your in is DIFFERENT … different my a– !!!.” she tweeted. “It’s been many months since it has been over … my wish is to take my father to a place … take his car away … his home away … his door to privacy away … sit him down 7 days a week from 8 am to 6 pm being asked questions and people treating him like a science experience … monitoring his food … no phone … nurses watch him shower and dress.”

Seemingly describing the tight strictures she lived under during the conservatorship, Spears also said she wanted her father to go through “all the things with no f—ing reason at all and have him call his family and they say WE DON’T KNOW!!! I’d like to see the state of California sit back and have 4 security men at a trailer house for months telling him he can’t ever leave !!! I’d like to see how he would feel.”

That however, she wrote, will “never happen.” Reflecting on a judge’s decision to end the conservatorship in November 2021, Spears said, “The only good thing that happened for me was that it ended !!! I don’t see how they get to walk away so easily and get away with what was done to me … the world has shown me and the world only that cruelty wins !!!”

We’re just days away from Taylor Swift‘s Midnights album release, and the star has been dropping hints about her 10th studio LP in very Taylor-ish ways.

At the stroke of midnight (of course) in her boyfriend Joe Alwyn’s home of London, England, a line of lyrics appeared on a billboard in the city. “I polish up real nice,” the lyric reads.

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“London, you polish up real nice,” the Taylor Nation Twitter account retweeted a fan photo of the lyrics. “#CountdownToMidnighTS Time to pre-save #TSmidnighTS on @Spotify and polish up on our track titles! http://taylor.lnk.to/taylorswiftmidnightspresave… In which song does this lyric belong?”

The lyric reveal is in partnership with Spotify. According to the music streaming platform, more lyrics are coming this week, with a different set to be unveiled on billboards in various cities around the world.

At midnight New York City time, the first lyric reveal appeared on a giant billboard in Times Square. “I should not be left to my own devices,” it read.

Midnights arrives on Friday (Oct. 21), and Swift revealed earlier on Monday (Oct. 17) via her socials  that four hours after the album is set to drop, the singer-songwriter has plans marked on her calendar to unveil a music video for “Anti-Hero” — which she previously said is one of her favorite songs she’s ever written — pretty much confirming that the track is Midnights‘ lead single.

“I really don’t think I’ve delved this far into my insecurities in this detail before,” she said of the track on Instagram. “I struggle a lot with the idea that my life has become unmanageably sized. Not to sound too dark, but I just struggle with the idea of not feeling like a person — don’t feel bad for me, you don’t need to. But this song really is a real guided tour through all the things I tend to hate about myself; we all hate things about ourselves.”

NCT 127‘s North American takeover continues, this time with a visit to Billboard News to discuss what its been like coming up during the K-pop boom as well as the success of the group’s recently released album, 2 Baddies.

The K-pop stars sat down with Billboard News host Tetris Kelly and shared their thoughts on 2 Baddies cementing a new accolade for the group, making them the second K-pop group to have three top five albums in the United States.

“‘2 Baddies’ is our fourth album, and within our company [SM Entertainment], there’s this legendary line of fourth albums,” rapper Taeyong explained. “Likewise, since this was our 4th, it’s an album that our team is very satisfied and happy with. As much as our fans have been waiting, we were able to come all the way way here to the States because of their support.”

Of 2 Baddies, which has thus far spent a total of three weeks on the Billboard 200 and peaked at No. 3, Mark added, “This is the sound that really represents NCT 127.”

Kelly also asked the idols how they felt leading up to the group’s string of tour dates in the United States, and why it’s going to be even more special than previous times. “We haven’t seen our fans in three years, and throughout that time we did come out with a lot more music, and we just can’t wait to show our performance to our fans,” Johnny said. “It has much more meaning.”

Watch NCT 127’s interview with Billboard News above.

There are just four days left to go until Taylor Swift‘s Midnights arrives, and Swifties are burning the midnight oil trying to decipher every last possible clue dropped by the famously cryptic pop star. And now that Tay has revealed “Anti-Hero” to be the lead single off her fast-approaching tenth studio album, they’re certain they’ve uncovered a pattern proving which track will be next in line.

The news about “Anti-Hero” came Monday morning (Oct. 17 at the stroke of 12 a.m., of course), when Swift posted an animated video to her socials revealing what her Midnights release week schedule will entail. At 8 a.m. on Friday (Oct. 21), four hours after the album is set to drop, the singer-songwriter has plans marked on her calendar to unveil a music video for “Anti-Hero” — which she previously said is one of her favorite songs she’s ever written — pretty much confirming that the track is Midnights‘ lead single.

The new video didn’t include details about the second single beyond revealing that a second music video will go live Oct. 25, but in the eyes of Swifties, it didn’t have to. Remembering that Swift had done something a little odd when she first shared the title of “Anti-Hero” in an Oct. 2 TikTok, fans realized that she’d repeated the anomaly in just one of her other TikToks: the title announcement for Midnights track eight, “Vigilante Shit.”

What exactly was so peculiar about those two specific videos? In all of her Midnights Mayhem With Me posts — a series on her TikTok in which she randomly revealed the names of the 13 songs on Midnights — Swift whispered the titles into a red, corded telephone. But in the videos for “Anti-Hero” and “Vigilante Shit,” she held the phone upside down.

This has led many fans to believe that the upside-down phone wasn’t a repeated accident, but a hint planted by Swift to indicate which Midnights songs will get the single treatment, which often includes a corresponding music video. “SO THE UPSIDE DOWN PHONE THINGS ARE SINGLES SO VIGILANTE SHIT IS THE SECOND SINGLE,” tweeted one excited Swiftie detective in all caps.

“If anti hero is getting a music video it probably means vigilante shit is getting one too WHAT,” theorized another.

See what else Swifties are saying about the possibility of “Vigilante Shit” being the second single/music video off Taylor Swift’s Midnights below:

hold on vigilante shit was also an upside down phone— salma (taylor’s version) (@p0v3rtystricken) October 17, 2022

ANTI-HERO AND VIGILANTE SHIT HAD UPSIDE DOWN PHONES MEANING THOSE ARE TWO SONGS WITH MUSIC VIDEOS— regina (@futureofrep) October 17, 2022

She held the phone upside down in Anti-hero and Vigilante shit tiktoks. The 2 MVs??— Maddie 🕛 (@repsfolklore13) October 17, 2022

The phone was upside down in both anti hero & vigilante shit.we already know anti hero is getting a MV but what if vigilant shit is the second MV we’re getting?? pic.twitter.com/A5FrrZfZsb— meet MAY at midnight 🕛 (@TheSwiftTea) October 17, 2022

Catching her breath as she opens up a Zoom call, Rina Sawayama is quick to offer an explanation.
“Sorry if there’s some slight background noise,” she says, as a low rumble of hushed conversations echo behind her. “I’m in rehearsals right now and trying to step out. Everywhere else is too cold, so I have to sit in the corner of the rehearsal room for this.”

It’s indicative of the British pop star’s life as of late — when she speaks with Billboard, she’s putting the final touches on her Hold the Girl Tour, an international set of live dates that began Wednesday, Oct. 12 in Glasgow, Scotland that will see her perform in Great Britain, North America, New Zealand and Australia through January 2023.

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The show simply continues on the momentum Sawayama has been building throughout the year — along with completing her long-delayed U.S. tour of her debut album Sawayama, the star has been hard at work promoting and releasing Hold the Girl, her critically-acclaimed sophomore set dealing starkly with mental health and childhood trauma through the lens of alternative pop songs.

For Sawayama though, the release of Hold the Girl has felt more like putting out two albums at once — since COVID-19 effectively shut down much of the promotional work surrounding her debut in 2020 (as well as her original European tour), the star has been working double duty when it comes to unveiling the new project.

“It’s the fans who couldn’t come and get their records signed the first time are coming round with two vinyls now,” she explains. “They’re talking about their experience about how both albums have helped them through difficult times, so it really feels like I’m promoting two albums in a way.”

A lot has changed for the singer since debuting Sawayama — back then, for example, the star says that because she didn’t have a live opportunity to commune with her fans, she found herself diving deep online to figure out what the response to her work looked like.

“It was all online, it was all tweets, and back then I used to read every tweet and YouTube comment and all of the stuff like that,” she says. “I was reading every review and comment, and I did that for the first record — I read so many and I really cared about what everyone thought. I’ve very happily moved on from that.”

The subject matter has also evolved — throughout the new LP, Sawayama explores the idea of parenting her inner child and coming to terms with traumatic events from her childhood. Songs like the title track and “Forgiveness” seek to create reconciliation, while others like “Your Age” and “Frankenstein” seethe with rage at having gone through pain in the first place.

It’s an album dappled with personal truths and revelations that Sawayama was ready to share after a few years of therapy. The therapy process itself was “really hard,” she says, as she was encouraged to “come to a realization that your whole world is turned upside down.” But once she had moved past that, the writing and producing process of her album “was very good for me.”

Then, it came time to promote the project, which came with its own complications for the singer. “I talked about the very deep, emotional parts of the record to too many people, and it felt like I was sort of re-traumatizing myself every time,” Sawayama offers. “I think I did 120 interviews for this record, and I really thought I could handle it emotionally — but it was quite a lot. I never got specific, but even just alluding to the trauma, your body sets up this little reaction inside of you where it’s getting ready for fight or flight.”

But instead of succumbing to the emotional exhaustion of reliving some of her darkest moments over and over, Sawayama is choosing to find the silver lining in the promotional push. “I think it was a lesson that you can be boundaried about what you talk about; you can share it with the people who understand, but you don’t have to share it with everyone,” she says, relief hanging off each word.

As a cadre of excited voices begin to rally behind her once again, Sawayama is more than happy to refocus onto the task at hand — creating a show that fans are going to love. “It’s my favorite bit of what I do,” she says, excitedly.

The Hold the Girl Tour promises to be a spectacle in and of itself, with Sawayama describing the everything as “bigger.” She’s teamed up with production company WFB Live — who helped craft Dua Lipa’s Future Nostalgia Tour as well as Post Malone’s 12 Carat Tour — to take the same number of people on stage (two band members, two backup dancers, and Sawayama) and make it feel more extravagant.

Sawayama quickly rattles off just a few examples of the amped-up production — new lighting rigs, stunning choreography, interesting stage pieces — before coming to her own conclusion of what they’re accomplishing. “We’re now maximizing the sound, maximizing the slay,” she says, before laughing at her own joke.

It’s a strange experience for the star, especially with her U.S. tour set to kick off on November 1 in Brooklyn, NY — despite having spent the earlier part of this year touring the States, Sawayama is returning a mere six months later and playing venues doubled in size. Plus, she adds, they’re traveling to states they didn’t get to hit the first time around.

“There’s cities like Nashville, and places in Texas, and North Carolina, where we’ve never been to, and we’re having to scale down the show quite a bit,” she says. “Even thinking about, if we’re walking five steps in the New York show to get from one end to the other, let’s say, you have to cut it down to two steps in these other places. It’s a weird puzzle, and it keeps things exciting.”

That excitement remains in the singer’s voice throughout the interview, as she remains in awe of the task at hand. “For a U.K. artist, being able to tour the U.S. and have success doing it is a dream,” she says. “I feel so lucky that I can do multiple tours and festivals in the same year.”

“Success” is an important word to associate with Sawayama at the moment — after unveiling Hold the Girl in September and earning a No. 3 debut on the U.K. Albums Chart, the singer officially became the highest-charting Japanese artist in the history of the U.K charts.

It’s especially important for an artist who fought publicly for recognition as a British artist back in 2020, prompting the BRITs to change the rules for their eligibility regarding British citizenship. “When I heard that, it was like, ‘Oh my god, maybe I’m helping make that happen for someone else right now,’” she explained, adding that BLACKPINK earning their No. 1 position on the chart that same week felt appropriate. “Just to see all of this East and Southeast Asian representation like that is something I never would have thought could happen five or six years ago.”

With the whiplash of her tour-to-album-back-to-tour schedule weighing on her, Sawayama takes a moment to breathe as she lays out her plans for the future. “I’m allowed to take time with my third record,” she says, audibly relaxing as she does. “It’s been a very crazy, very fast journey; with the first and second albums, I felt like I was working with a lot of limitations in terms of writing and promoting it. I feel like I’ve made a lot of different mistakes with the first and second record — I’m immensely proud of them, but on the third record, I want to consolidate and take time to really focus on what I enjoy and love.”