Pop

For this year’s update of our ongoing Greatest Pop Star by Year project, Billboard will be counting down our editorial staff picks for the 10 Greatest Pop Stars of 2024 all this week — having already revealed our Honorable Mentions, our Comeback of the Year and our Rookie of the Year artists all last week, and our No. 10 Greatest Pop Star earlier today. Now, at No. 9, we remember the year in Billie Eilish — who continued one of the great pop star runs of the past decade with a year that felt like her really coming into her own in particularly new and rewarding ways.

By January 2024, Billie Eilish had already accomplished more in roughly five years than most pop stars do in a lifetime. The numbers spoke for themselves; since her breakthrough in 2019, the singer accrued 7 Grammys, an Academy Award, a Golden Globe, a No. 1 single alongside four other top 10 hits on the Hot 100, two No. 1 debuts on the Billboard 200 and a sold-out arena tour. By practically every metric, Eilish had more than earned her place in the pantheon of modern pop greats. 

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Where others might have rested on their laurels, Eilish spent her 2024 cementing her status as a leading artist of her generation while creating her own version of pop stardom. The scrappy, goth-core teenager who took over the world in 2019 was gone, replaced by a young woman finally starting to find her footing in a turbulent world.

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It helped that the start of her year saw spillover success from an otherwise-quiet 2023. Even in an off-cycle year, the singer-songwriter unleashed the languishing ballad “What Was I Made For?” from the Barbie soundtrack, capturing a world-worn sense of ennui that could have easily eluded a 21-year-old pop singer-songwriter. For her existentialist efforts, Eilish was rewarded, taking home two more Grammys, a Golden Globe and an Oscar in 2024, breaking new records with each respective award. 

But Eilish had no intention to spend her 2024 victory-lapping. After spending the better part of two years battling writer’s block with her collaborator and big brother Finneas, Eilish found her sound — not quite the brooding alt-pop experimentation of When We All Fall Asleep, Where Do We Go?, nor the melodic, torch-bearing introspection of Happier Than Ever, but a nebulous middle ground between the two — and announced the impending release Hit Me Hard and Soft in April. There would be no singles, no previews, no teases: As she told Rolling Stone, “every single time an artist I love puts out a single without the context of the album, I’m just already prone to hating on it.” Instead, she insisted, the fans would just have to wait and listen. 

It was clear from that first listen that Eilish’s subversive strategy was paying off. While critics praised both of the singer’s previous LPs for their emotional frankness, Hit Me landed haymakers of honesty across each of its 10 tracks, as Eilish dissected body dysmorphia (“Skinny”), disconnection (“Chihiro”), unreciprocated affection (“The Greatest”) and the obsessive attention of fans (“The Diner”) — all topics she’d touched on before, but never with this level of in-depth self-awareness. Meanwhile, Finneas’ production took everything that worked on her last two projects, blended it all together and added in new shades to create an isolated sonic universe for Hit Me to occupy. There’s a reason both Billie and Finneas compared her album to Lana Del Rey’s Born to Die and Vince Staples’ Big Fish Theory — Hit Me Hard and Soft was, in fact, an “album-ass album.” 

From the word go, it became readily apparent that the album hit hard, not soft, with fans. For the first time in her career, Eilish debuted every song from the album on the Hot 100, all of them within the chart’s top 40. She also sold a career-high 339,000 units in one week. Yes, Hit Me did become her first album not to debut at No. 1 on the Billboard 200 — but when you consider her competition was Taylor Swift’s monolithic The Tortured Poets Department, still selling 378,000 units in its fifth of 17 total weeks (and counting) atop the chart so far, it becomes clear how huge Hit Me Hard and Soft truly was.

One of the biggest stories to come out of the album’s release week, though, was the official first single announced after its release — the sexy, sapphic “Lunch.” Bearing a similar sonic bravado to her lone Hot 100 No. 1 hit “Bad Guy,” the song’s sweltering bassline kicks up under Eilish’s casually confident croon, as she opines about the pleasures of … well, pleasure. “I could eat that girl for lunch/ Yeah, she dances on my tongue/ Tastes like she might be the one,” she winks on the track. After a rocky coming out in late 2023, here was Eilish taking control of the narrative, setting the record straight (well, you get it) and saying exactly how she felt about the women around her. Plus, the fans were clearly eating “Lunch” up — the song bowed at No. 5 on the Hot 100, the highest debut on the chart in Eilish’s career.

It wouldn’t be the last time Eilish waxed poetic about the art of femme-focused seduction in 2024 either — months later, on a blockbuster remix of Charli XCX’s Brat deluxe track “Guess,” Eilish would double down as she complimented her love interest’s underwear, before slyly looking to her collaborator: “Charli likes boys, but she knows I’d hit it.” Both “Lunch” and “Guess” became key fixtures in what observers referred to as the sapphic pop renaissance of the summer, where women singing about their love for women took over the cultural conversation. As artists like Chappell Roan and Reneé Rapp dominated the festival circuit, Eilish’s odes to flirtation and feasting flitted around the Hot 100’s top 40. 

Yet the great benefit of Eilish’s release strategy had yet to fully pay off. As “Lunch” and most of the rest of Hit Me’s songs moved down the charts in the weeks following their release, one song began to slowly glide up the charts. It wasn’t ambient, slap-bass featuring “Chihiro,” the song Eilish had filmed a music video for and signaled as her followup single — rather, the lovestruck, ‘80s-tinged “Birds of a Feather” emerged from the nest, gradually soaring up the Hot 100. 

“Birds,” by almost every measure, is unlike other Billie Eilish songs. Over plinking synths and low-key acoustic guitar strums, a smitten Eilish sings about an uncomplicated, eternal kind of love — the kind of love that, in so many of her other songs, had notably eluded her. Gone are the sneaky, off-kilter production tricks from breakout When We All Fall Asleep, now replaced by a simple melody. Even Billie’s vocals evolve throughout the song; her signature airy head-voice shifts down into a stunning, full-throated belt by the song’s conclusion. 

Perhaps that’s why fans became so enamored with the track. The song quickly found an audience on TikTok, soundtracking thousands of videos celebrating users’ friendships and relationships, as Eilish’s voice promised that she couldn’t “change the weather,” but that “if it’s forever, it’s even better.” Even though the track wasn’t necessarily intended to be a single, the fans had spoken: by July, the label had officially serviced the the track to radio as the album’s second official single. “Birds” quickly rose to No. 1 on the Hot Rock & Alternative Songs chart in August, where it’s ruled for a combined 18 weeks and counting. After giving a beachside performance of the song for the Olympic handover celebration in August, the song continued climbing up the Pop Airplay chart until it reached No. 1 in September, where it earned an eight-week stay at the summit. After the release of the track’s paranormal video at the end of September, “Birds” reached No. 2 on the Hot 100, become one of Eilish’s career-defining hits. 

It’s fitting that Eilish earned her latest breakout track without meaning to – that seemed to be her standard mode of operations over the last year. The singer had insisted since her breakthrough that she had zero interest in being a role model for her fans — after all, she was still figuring out how to live her life, how could she be expected to show others how to live theirs? Even this year, she continued to point out that she will not be the new poster child for mental health issues or queer identity (both more than fair decisions on her part, considering both issues are intrinsic to her private life). 

But Eilish did spend much of 2024 making good use of her platform to try and leave the world a better place than she found it. Where the music industry has been found to be extremely lacking on environmental issues, Eilish spoke up about how she and her team placed sustainability at the forefront of her career. The singer called out the industry standard of releasing multiple vinyl variants to drive sales as “so wasteful,” especially with the lack of using recycled materials when it comes to vinyl. When the 2024 presidential election rolled around, Eilish threw her weight behind Democratic candidate Kamala Harris, praising her advocacy not only for the environment, but for women’s issues, LGBTQ+ rights and more. 

Even as December rolls around, Eilish is still reaping the rewards of her big year. A July performance of her song “Wildflower” sprouted up all over TikTok, sending the song back into the top 40 before falling off for the holiday season. The album — which remains in the Billboard 200’s top 10 six months after its release — also earned Eilish a massive 7 Grammy nominations for 2025, including album of the year.

Yet for all of her massive career wins in 2024, it’s her personal journey to self-discovery this year that might best reflect Eilish’s place in our current pop culture discourse. For the first time since she blasted into the public eye as the chaotic, feisty, goth girl next door, the singer-songwriter seems to have found the lane that she is most comfortable in — one where she’s not limited by the perceptions put upon her by anyone other than herself. In the choose-your-own-adventure book that is the modern music industry, Billie Eilish finally seems to have found a storyline of pop stardom that she can work best with; it just so happens that she wrote this one herself. 

Check back tomorrow for our Nos. 8 and 7 Greatest Pop Stars, and stay tuned all week as we roll out our top 10 — leading to the announcement of our top two Greatest Pop Stars of 2024 on Monday, Dec. 23!