Pop

LE SSERAFIM And NBA Team Up For New Collaboration

LE SSERAFIM’s next project is a slam dunk.

The South Korean pop-group forges a multi-year collaboration with the National Basketball Association (NBA) to headline the league’s celebrity and influencer program in Asia.

Through the new “Friends of the NBA” alliance, the five-piece pop outfit will attend NBA games and events, play their part in promotional activities for the Association, and participate in various exclusive content that will appear on NBA and LE SSERAFIM’s social media channels — the first of which can be seen below.

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The girl group is on a hot streak. Earlier this year, the singers became a Billboard Hot 100-charting act for the first time with the single “Easy.” The EP of the same name debuted at No. 8 on the Billboard 200, in an historic week during which TWICE’s With YOU-th EP bowed at No. 1 on the chart, marking the first time that the top 10 had featured two all-women K-pop groups.

Easy also started at No. 2 on both the World Albums and Top Album Sales charts, while the title track surged to No. 6 on the Billboard Global Excl. U.S. chart, marking the group’s second, and top charting, top 10.

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LE SSERAFIM, which is signed to Source Music/Geffen Records/IGA, notched its first Billboard chart entry on May 14, 2022, when “Fearless” debuted on Global Excl. U.S. and the Billboard Global 200 charts (at Nos. 74 and 155, respectively). 

The NBA with its wealth of talent is increasingly calling upon the profile of K-pop stars to spread the word. Last year, BTS’s Suga was named as an NBA Ambassador, with duties for engaging the Association’s “fans around the world”.

The NBA has never been more popular with sports fans abroad, and the game itself had never been more “international.” When the 2023-24 season tipped off, franchise rosters included a record 125 international players from 40 countries, led by Canada (26) and France (14). When the last regular season came to an end, international players led the league in points per game and rebounds, and non-U.S.-born players have won the Most Valuable Player (MVP) award for each of the past five seasons.

Dynamicduo Discuss ‘2 Kids on the Block’ Album Finale & Collaborating With BTS’ J-Hope & RM

Two decades in any industry is worth celebrating, but Dynamicduo has not only persisted through the early, nascent days of Korea’s hip-hop scene but has also hit new creative and mainstream peaks ahead of reaching the 20-year milestone.

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Since childhood friends Choiza and Gaeko officially paired up in 2004 with debut album Taxi Driver, the pair have trailblazed their legacy after setting records for hip-hop sales in Korea, taking top honors at mainstream awards shows in music and videos, establishing their Amoeba Culture label, and collaborating with a range of stars through the decades like DJ PremierJ.Y. ParkTiger JKBoARainWonder Girls and members of K-pop groups like BTSEXO and Monsta X.

Dyanmicduo’s three-part album, 2 Kids on the Block, officially wrapped its 10-month rollout with the release of Part.3 on March 28, with the new tracks documenting two decades of inner dialogues and growth to ultimately decide to set their sights even higher by the LP’s conclusion. Parallel to the record’s past-meets-present concept, Dynamicduo experienced balancing an old and new track, both taking over on social media for a minute in 2023. Their 2014 single “AEAO” featuring DJ Premier” went unexpectedly viral on TikTok (landing itself as one of TikTok’s Top 10 Song of Summer from South Korea), while their collaboration cut “Smoke” with rising rapper Lee Young Ji for a popular TV dance competition also took off via dance challenges, earning the guys their first-ever entry on the Billboard Global 200 chart. Helping fuel DD’s 2023 hits were infectious dance and lip-sync covers from K-pop heavyweights like V and Jung Kook of BTS, Minho, EXO, SEVENTEEN, TOMORROW X TOGETHER, ITZY, ATEEZ and IVE, as well as stars across the J-pop and Korean hip-hop scenes.

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A day after the release of 2 Kids on the Block — Dynamicduo’s milestone 10th album together — was the unveiling of J-Hope from BTS’ latest solo project, Hope on the Street Vol. 1, featuring Gaeko on the lead single “NEURON.” Alongside this J-Hope collaboration, the slew of rising and established names in Korean pop, R&B, rap and even acting on 2 Kids all point to Dynamicduo’s continued influence and expert ability to navigate different musical realms for decades.

Speaking exclusively with Billboard, Dynamicduo reflect on their journey thus far, share their ambitious vision for the next decade, discuss differences between their BTS collaborations and more.



Congratulations on the release of 2 Kids on the Block – Part.3. How does it feel now that the series is complete? With five full tracks, Part.3 is the longest chapter in the 2 Kids on the Block series. Was there a reason for breaking out the parts like you did?

Gaeko: We feel so happy to be able to release the album on our 20th anniversary. The timing was perfect.

Choiza: Our CEO, who had been with us since the establishment of our company, suddenly passed away as her condition worsened, and while she was here, she really liked the songs that we were working on from the tenth album. So we wanted to gift the release to her while she was still here with us. And the current state of the music market makes it impossible for people to listen to all the songs in an album. Even if we released all the songs at once, only one to two songs would have stood out, so we thought dividing it into parts would have people listen through all the songs. Lastly, this album expresses stories and the history of Dynamicduo, so we released it in several parts to sequentially tell different stages of our lives from past to present.

You also released a remix package for “AEAO” with DJ Premier and “Smoke” for Street Woman Fighter 2, both viral hits, in between parts. Was there a balance you had to find with these singles and returning to the album?

Gaeko: Apart from the hits of the two singles, we tried to refocus on maintaining the album’s concept and improving its level of completion. We took a short break, about two weeks, at the beginning of the year to refresh our minds and then got back to the grind.

Choiza: Actually, 2 Kids On The Block – Part.3 was originally going to be released as three songs last year, but “Smoke” became such a huge hit, so we couldn’t complete the album at that time. But, thanks to that, we were able to prepare five songs instead of three with the extra time we were given, and we are satisfied with how it turned out. The additional two songs that we added fit right in with the concept of the album.

Your new single, “PITAPA” featuring pH-1 and Junny, is really impressive. What inspired the theme of “pizza, tacos and pasta” and what do you hope listeners will take away?

Choiza: “PITAPA” is a song that resembles the aspiration of wanting our music to be appealing to people all over the world and to be known in such a way as pizza, taco, and pasta are as global foods familiar to everyone around the world. pH-1 and JUNNY are well-received in both Korea and overseas, so having them on the track added extra flavor and we think overseas listeners who like Korean hip-hop will have fun listening to it.

Gaeko: We felt that the words “pizza, taco, pasta” connected well and the line just stuck to our mouth. We felt the groove and loved the sound of it, so we were able to make the hook right away. “PITAPA” was the last song we worked on on the album, and it was completed quickly with the inspiration we got from our U.S. performance that we had just gotten back from.

Personally, I hear some DJ Premier influence on the production of “PITAPA.” Did his work inspire you or parts of this album after the resurgence of “AEAO”?

Choiza: “AEAO” is a song that gave us the courage to pursue overseas activities. We worked with an amazing artist, DJ Premier, and when the song resurged on TikTok, it helped bring in a wider audience, giving them exposure to who we are and our songs. The resurgence encouraged us to think that we have the potential to do something overseas and that the idea of rapping and singing in Korean would still appeal to the foreign market. “AEAO” gave us tremendous inspiration.



BewhY gives props to Dynamicduo as inspiration for his career on the album track “Love Myself.” This LP has many rising rap and R&B stars. Do you have humbling moments like this where you realize your influence?

Choiza: We are very grateful that young artists are inspired by us and how long we’ve been doing this. We think one of the reasons we’ve been able to make music for so long is that we get a lot of help and learn a lot from working with new artists. We want to continue working hard and creating good music together.

Actor Jung Man Sik does the intro on “Dramatic,” which was very clever. How did he end up on the album?

Gaeko: When we got Man Sik’s part added to the song, it felt like we found the missing piece to the puzzle. We contacted him last minute, like two days before our scheduled mix session. We had nobody else in mind other than Man Sik and, luckily, it was his day off that day, and he understood exactly what we wanted and acted so quickly on it. He completed our puzzle and we want to thank him again.



Gaeko, you collaborated with J-Hope of BTS on “NEURON” from Hope on the Street Vol. 1 album. Since J-Hope is enlisted and cannot share much about the song, can you tell us about how the track came together?

Gaeko: J-Hope came to my studio last year and we not only talked about music, but also talked about many different things in life — it was such a fun time and I felt his deep passion for music and dance. I think his energy transferred over to me because I was able to write the lyrics quickly. We recorded our verses separately, and I went over to HYBE and we recorded the hook together. It was a fun project.

All three verses on “NEURON” express a strong sense of positivity and gratitude. Can you share how you approached your verse? Did you hear J-Hope and Yoon Mirae’s verses, or was it all a surprise when the album came out?

Gaeko: It wasn’t until after 20 years of making music that I began to understand that good things come out only when you relax and empty yourself. I wanted to capture those emotions in the verse, and I also tried to make the overall structure of the verse simple and plain. J-Hope’s verse was already completed before I did my part, and I listened to Tasha (yoonmirae)’s verse after it was mixed. Their parts were so good so I had second thoughts on recording my part again, but I decided not to. If I did it again, I wouldn’t have been able to capture the same emotions from the initial recording, so I left it as is.

RM featured on Gaeko’s single, “Gajah” from 2017. How do the collaboration experiences and recording processes differ between RM and J-Hope?

Gaeko: I felt that the musical direction they were both pursuing was similar yet different. I felt that RM had a deep affection, understanding, and love not only for hip-hop but also for music itself. And J-Hope had a massive passion for hip-hop and dance and wanted to pour all his energy into them before enlisting into the army. I also received a lot of energy from those two.



As Dynamicduo celebrates its 20th anniversary in 2024, how do you look back on the 20 yeras? Do you have anything special planned to celebrate this year?

Gaeko: Looking back now, we think that we were meant to do music. There were times when we experienced challenges, joy, and frustration, but the fact that the two of us were together in all those moments is probably the biggest accomplishment of our career.

Choiza: [The] 20th anniversary isn’t any special to us because we want to work just as hard as we’ve been and treat it like all our previous years. However, we will be holding a concert at the end of the year for our 20th anniversary and we want to make it big — we will be working hard and preparing a show for all to enjoy.

Collaboration has been a significant aspect of your career and we see it in 2 Kids. Whether it’s with fellow artists or producers, how do you approach collaborations to make them successful? Is there anyone still on your bucket list?

Choiza: We enjoy working together, but there are also a lot of new things that we discover when working with other artists. It’s fun to work with famous artists, but we also want to collaborate with rising, up-and-coming artists because we have a lot to learn from each other as well.

We think it would also be fun to mix various languages into one song. We are currently working with Thai rapper F.HERO, and we hope to work with artists from the U.S., Japan, Southeast Asia, and other parts of the world.

While K-pop impacts globally, Korean hip-hop and R&B are also rising. Do you have any thoughts—or hopes—of what it will take for these genres and artists to be more noticed internationally looking forward?

Gaeko: It’s important to make an effort to create the best work in whichever area we work in and to respect each other. We try not to set any high expectations for the results and just do our best in our field.

Choiza: Our goal is to be good at making music and to do it for a long time, so we’ll do our best to keep this going. We ask for your continued interest, and I believe that our overseas listeners will find songs that suit their tastes when they listen to all our songs that have been released so far. Please check out our 10th album as well as all our previous ones. We feel so grateful and honored to take part in this interview. Thank you for having us!

Here’s Why Playboi Carti’s Scene in Camila Cabello’s ‘I Luv It’ Music Video Almost Didn’t Happen

Fans are luv-ing Playboi Carti’s gas station scene in collaborator Camila Cabello’s “I Luv It” music video, but it almost didn’t happen.

Cabello sat down for an interview with Power 106 Los Angeles’ Brown Bag Mornings crew, where she revealed that “something happened with [Carti’s] plane,” which nearly caused him to miss the Nicolas Mendez-directed video shoot entirely. “He got there after the music video was actually wrapped, so we had to find a place to film his part of the video and we ended up paying the guy that worked at the gas station to let it stay open for us,” the singer recalled. “He got there and my mom had the video screen and she was low-key directing, and he was like, ‘Your mom has the iPad screen, that’s so hard.’ He was so sweet, my mom was, like, in love with him.”



Prior to its release last month, Cabello had been teasing snippets of “I Luv It,” which samples Gucci Mane’s “Lemonade” and finds her interpolating Rihanna. She also reflected on exploring the rare human connection she has to select individuals, which makes her feel like she’s in “outer space,” while realizing that pace isn’t sustainable and she’ll eventually get burned out. “Certain things in our human realm do make me feel like I’m in outer space, and the very rare few times where I’ve had incredible chemistry with someone is one of them,” she previously said in a statement about the track’s inspiration. “Part of that cocktail is also the emotional drama between you and that person, and the chaos and butterflies and nerves and passion. It’s unsustainable and not peaceful and exhausting, but also, I LUV IT.”

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Watch Cabello’s full interview on Brown Bag Mornings below.

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Halsey & Avan Jogia Make Their Red Carpet Debut as a Couple: See Photo

Halsey and Avan Jogia made their red carpet debut Tuesday night, turning heads in matching outfits at the premiere of Dev Patel’s Monkey Man.

The “Closer” singer looked stunning in a creamy champagne-hued cocktail dress, her black hair slicked back and tattoos on display. The Victorious alum sported a button-up that was the same shade as his counterpart’s gown, complemented with a black pin-stripe suit.

The outing comes about seven months after the couple was first spotted together, packing on the PDA at the Cara Hotel in Los Angeles. It was a moment that sent the internet into an immediate tailspin.

In October, Halsey and Jogia made their relationship Instagram official, with the About-Face Beauty founder sharing snaps with the actor showing off their glamorous, leathery looks. Later that month, they celebrated Halloween as a couple, with the singer going as a sea monstress and the Resident Evil: Welcome to Raccoon City star dressing up as a sailor.

Prior to dating Jogia, Halsey split from her estranged husband Alev Aydin — with whom she shares a young son named Ender — in April 2023. Jogia was previously linked to Australian actress Cleopatra Coleman.

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The “Without Me” musician hasn’t released music since last year’s revamped version of “Lilith,” which they recorded with BTS’ Suga for Diablo IV. She also dropped “Die 4 Me” in 2023, which followed the artist’s most recent studio album, 2022’s If I Can’t Have Love, I Want Power.

See a photo of Halsey and Jogia’s red carpet debut below.

Avan Jogia and Halsey

Avan Jogia and Halsey attend a special screening of MONKEY MAN presented by Universal Pictures on April 02, 2024 at the Pacific Design Center in West Hollywood, Calif.

Unique Nicole/Getty Images for Universal Pictures

Dua Lipa Announces New Single ‘Illusion’ & Shares Snippet Ahead of ‘Radical Optimism’: Listen

Your eyes are not deceiving you: Dua Lipa really is dropping her next single soon, although it is titled “Illusion.”

The pop star shared the news in a post via X on Thursday (April 4), sharing a photo of the project’s artwork — which features her looking luminous in a white bikini top and shawl — as well as a teaser video. In the clip, she wears the same outfit as she dances along to a snippet of the pulsing, dance-floor-ready track.

“I could do this dance all night,” she sings in the sneak peek. “Ooh, what you doing? Don’t know who you think that you’re confusing.”

“ILLUSION 11TH APRIL ~ YOU READY?,” Dua captioned the post with three water-droplet emojis.

When it drops, “Illusion” will become the third single the British artist has dropped ahead of her upcoming third studio album Radical Optimism, following “Houdini” and “Training Season.” The former debuted at No. 11 on the Billboard Hot 100, while the latter entered the chart at No. 27.

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Dua first announced Radical Optimism in March, simultaneously sharing its cover and tracklist. “Illusion” is the seventh title on the May 3-slated record, in between “French Exit” and “Falling Forever.”

One day prior to her latest news, Dua posted a reel of behind-the-scenes footage from her time working on the album, including bits and pieces of the upcoming music. “It’s the beauty of the chaos and trying to stay calm through it,” she said in a voice-over in the video. “Listening over and over and feeling like, ‘How do I want to tell this story?’”

“I always go for the most upbeat ones to introduce people to the record,” she added. “I can just keep on dancing and keep people dancing. “We’re trying to create a world in a different way, and sonically it was about experimenting. Thematically, it was always about resilience.”

Check out a snippet of “Illusion” here.

Way-Too-Early Song of the Summer 2024 Contenders: The Front-Runners, Outside Shots & Big Question Marks

The dog days are not that far away, and we already have some summer-song competitors. Here are the singles and artists we think you need to watch.

On this day last year, the 2023 song of the summer had already hit No. 1.

Morgan Wallen’s “Last Night,” which was released in late January 2023 and reached the top of the Hot 100 that March, turned into a juggernaut last summer, spending 16 non-consecutive weeks at No. 1 last year and easily capturing the top spot of Billboard’s annual Songs of the Summer chart, which runs each year from Memorial Day Weekend to Labor Day Weekend. Sometimes, the Song of the Summer race is an actual race, with multiple songs vying to define the summer season – and other times, we get a “Last Night” year, in which the competition is pretty much wrapped up by the time the Fourth of July fireworks are ringing out.

But however the Song of the Summer race plays out, we’ve seen a consistent theme emerge over the years: the singles that dominate beach season are often released when the weather is frigid. Past Songs of the Summer like Harry Styles’ “As It Was,” Lil Nas X and Billy Ray Cyrus’ “Old Town Road” and Luis Fonsi and Daddy Yankee’s “Despacito” were all released months before the summer actually started – sometimes even before their dominant calendar year. So, even though it’s only early April, it’s worth perusing the current field of summer-song contenders, because the grand champ could very well have already been released.

Presenting our annual way-too-early Song of the Summer breakdown, featuring the current front-runners, the outside shots that could muscle their ways to the top, and the to-be-determined superstar releases right around the corner.

Maggie Rogers Covers Tate McRae’s ‘Greedy’ for BBC Radio 1 Live Lounge

Maggie Rogers got “Greedy” this week with her flawless cover of Tate McRae‘s hit single, which she performed at the BBC Radio 1 Live Lounge.

Rogers put her characteristically folksy spin on the pop hit, stripping down the verse before belting the powerful chorus: “I would want myself/ Baby, please believe me/ I’ll put you through hell/ Just to know me.”

The Canadian singer’s smash single surpassed a billion plays on Spotify this week, making it McRae’s second song to do so, following her 2020 hit “You Broke Me First.” It’s also McRae’s first top 10 on the all-genre, multi-metric Billboard Hot 100, reaching a No. 7 high to date. It topped the Billboard Global 200 chart, the Billboard Global Excl. U.S. and the Billboard Canadian Hot 100 tallies.

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“I don’t think people really expected me to release a song like this. I didn’t expect me to release it. I was deciding for forever which song I wanted to come back from a 10-month break. I think also people weren’t expecting me to dance like I did in the music video, and I think it was just a little shocking,” she previously told Billboard of the track. “It also feels like a switch-up in my personality and I think my fans were ready to see a more confident bada– side of me. It feels very exciting starting the album with that kind of energy going into it.”

The milestone caps off a big month for McRae, who won artist of the year and single of the year, for “Greedy,” at the 2024 Juno Awards, though she didn’t attend. McRae had been nominated for nine awards in previous years, but this year marks her first Juno wins, following a breakthrough year in 2023 and the chart success of her sophomore album Think Later. McRae heads out on her Think Later World Tour this month.

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Watch Maggie Rogers cover Tate McRae’s “Greedy” below.



Shakira Explains Why Her Old Music Makes Her Cringe While Trying Not to Throw Up on ‘Hot Ones’

Spicy wings can be la tortura. Shakira found that out for herself when joining Sean Evans on his Hot Ones web series Thursday (April 4), where the pop star fought her way through painfully hot sauces while opening up about her older music — including what makes her cringe when listening to it now.

When asked by Evans which aspects of her earlier songs make her “wince” now that she’s nearly 30 years into her career, Shakira replied, “so many things.” “I think I used to overdo the cries in my voice,” she continued, before replicating her old style: “‘Lo de lo de lo de’ — it’s too much. I think I was exaggerated. Too much, Shakira.”

“I noticed that after my pregnancies, my voice got thicker, more rounded, more full,” she added. “My choices are more mature. I have evolved as a woman, as a person. My intellect has evolved.”

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Soon afterward, the “She Wolf” singer tasted a hot sauce that was so intense, she had to submerge her tongue in a glass of milk for several seconds. “I feel like I’m going to throw up,” she said, her eyes intermittently welling up with tears.

Luckily, she rallied, going on to reveal which of her songs she’s most likely to hear fans shout at her in public: “Hips Don’t Lie.”

“‘Shakira! Do your hips lie?’” she mimicked. “I’m like, ‘I have other songs, you know.’”

The new episode comes a couple weeks after the superstar dropped her new album Las Mujeres Ya No Lloran, which recently debuted at No. 13 on the Billboard 200 and No. 1 on the Top Latin Albums chart. It features collaborations with Cardi B, Bizarrap, Rauw Alejandro, Karol G and more.

Watch Shakira’s Hot Ones episode above.

Gene Simmons Totally Approves of JoJo Siwa’s KISS-Inspired Red Carpet Outfit: ‘She Looks Cool’

JoJo Siwa took a wild swing earlier this week when she hit the red carpet at the 2024 iHeartRadio Music Awards on Monday in a wild rock and roll outfit that paid homage to KISS‘ Gene Simmons. The Demon-channeling look included a skin-baring black and silver bodysuit that was more cut-outs than fabric, a towering faux hawk, spooky, star-shaped eye makeup and black lipstick.

So far, Siwa, 20, has not commented on her glam metal makeover, but the former Dance Moms star is gearing up to release her new single, “Karma,” due out on Friday (April 5). “Karma’s a b–ch, I should’ve known better/ If I had a wish I would’ve never F’d around/ When I saw the pics of you and her I felt thе knife twist/ Karma’s a b—- / And she’s with you right now,” she sings on the song’s chorus; the track’s video also features Siwa’s KISS-y outfit.

The look caught the attention of the OG Demon, KISS bassist/singer Gene Simmons, who told TMZ that he really liked JoJo’s bad girl rocker persona. The site said he Simmons praised the edgier look and said that haters don’t get it and are probably just jealous. “Never be ordinary. Always be extraordinary,” Simmons said. “JoJo is extraordinary and she looks cool.”

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Though KISS recently retired from touring, the group announced on Thursday (April 4) that it Swedish company Pophouse had acquired the rights to the band’s publishing, recording royalties and trademarks, including the iconic KISS logo and signature Kabuki-like makeup design. The deal with the company behind the ABBA Voyage virtual concert residency in London will also include a Pophouse-produced KISS virtual show, using some of the same technology employed in the hit ABBA show.

Check out a preview of the “Karma” video — which includes the Demon look — below.

Makeup Artist Recalls Introducing Taylor Swift to Her Signature Red Lip

Taylor Swift‘s got that red lip, classic thing that you like — all thanks to Gucci Westman. While appearing on Today With Hoda & Jenna on Tuesday (April 2), the makeup artist revealed that she was the first to introduce the pop star to crimson lipstick back in 2009, inadvertently creating what became her signature look.

According to Westman, Swift’s now iconic look started on set of the singer’s 2009 Allure magazine cover shoot. “I remember I really wanted to do a red lip on her because I hadn’t seen her in a red lip before,” the beauty mogul recalled.

“And her mom, if I’m allowed to say this, was like, ‘Well, Taylor doesn’t wear red,’” she continued. “And I was like, ‘Please, can I just try?’”

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The Westman Atelier founder added, “Look at her now … That was her first red.”

In the 15 years since that moment, red lipstick has become one of the most recognizable pieces of Swift’s image — second only to her blonde locks. In recent history, the “Anti-Hero” singer sported the shade at this year’s Grammys and the 2024 Super Bowl, as well as most of the stops on her global Eras Tour.

Red lips are so quintessential to Swift’s persona, she’s even known to include references to the style in her music. “I can see the flames on my skin/ Crimson red paint on my lips,” she sings on Reputation‘s “I Did Something Bad,” and on 1989‘s “Wildest Dreams,” she describes “red lips and rosy cheeks.”

Watch Westman tell the story of Swift’s first encounter with red lipstick below.