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The 2024 presidential campaign was thrown into even further chaos on Sunday (July 21) when President Joe Biden announced that he would drop out of the race just weeks after a calamitous debate performance against Donald Trump drew renewed calls for the commander-in-chief to step aside.
Biden, 81, quickly gave VP Kamala Harris his endorsement, vaulting his second-in-command to the front of the line for the democratic party’s nomination when they gather in Chicago for the Democratic National Convention from August 19-22.

And while Biden’s shoulder tap is crucial, Harris also got another very important endorsement from a pop powerbroker: Charli XCX. The British star — who cannot vote in U.S. elections — joined a raft of celebrities cheering on Harris’ anointing, including Barbra Streisand, Lizzo, Cardi B, Cher and many others, while announcing that “Kamala IS brat.”

Trending on Billboard

The reference is to the title of the singer’s new record, brat, and an lifestyle Charli has described for someone who can be high luxury at times, or who has a “pack of cigs, a Bic lighter and a strappy white top with no bra” at others. The whole vibe is perfect for what Charli has deemed “brat summer,” a time when her fans are invited to get grimy and sweat it out on the dance floor with a few essentials (courtesy of Glamour) including: square-rimmed sunglasses you never take off, messy hair, a smudged, smoky eye, bad tattoos and old, corded Apple headphones.

At press time Charli’s original post had racked up more than 243,000 likes and more than 19 million views. Harris’ Kamala HQ campaign X account immediately appeared to hop on the coveted nod from Charli, changing the banner on its X page to the signature Brat lime green palette and font.

While it’s unlikely that Harris, 59, will show up at a club with a pack of smokes, messy hair and shades to cement the coveted XCX brat endorsement, the veep has been known to show off her dance moves in the past and is now running against the current oldest person to ever seek the presidency in former one-termer Trump, 78.

The democratic party must now scramble to officially name a replacement for Biden before the upcoming convention following the surprising announcement from Biden. The 81-year-old president who is currently battling COVID, was pressured to step down after weeks of mounting pressure from Democratic leaders for him to drop out of the tight race against twice-impeached convicted felon Trump, who was grazed on the ear by a bullet two weeks ago in an attempted assassination during a rally in Butler, PA.

At press time Harris had also begun following Charli on Instagram and X, in addition to her other pop star follows, which include Rihanna, Beyoncé, Miley Cyrus, Katy Perry, Billie Eilish, Ariana Grande, Janelle Monae, Lizzo and many more.

See Charli’s tweet below.

Remember that time in Deadpool 2 where Wade (Ryan Reynolds) rocked that adorable T-shirt that featured a snap of two of Taylor Swift‘s beloved cats and the message, “Olivia & Meredith. Best Friends Purrr-ever?”
Well, as it turns out Swift did not find the bit funny. In a SiriusXM Town Hall last week in New York, Deadpool & Wolverine star Reynolds talked about the cat cameo in the 2018 sequel, joking that it got him into legal hot water with his pop superstar pal. “Yes, I had a T-shirt made. Yes, of [Swift’s cats] Meredith and Olivia on Wade’s shirt,” Reynolds told the audience. “Yeah, you know, just little details, that’s all.”

When host Jess Cagle asked if Reynolds had to get Swift’s permission to feature her kitties in the film, Reynolds went into full deadpan Deadpool mode. “Did you have to call her and get permission?” Cagle wondered. “No, I was sued. I lost everything in that one,” Reynolds teased.

Trending on Billboard

“And getting sued by a friend is tough to swallow,” Reynolds went on. “Also, she has just a lot of very, very powerful lawyers. I found out later those are just the paralegals. The real lawyers didn’t even bother with it.” He didn’t let the bit hang that long though, adding, “But… I would never do such a thing” in reference to wearing a shirt with Swift’s pets on it without her blessing.

The question came as speculation has continued to swirl that Swift may have a cameo in the upcoming Deadpool & Wolverine, which hits theaters on Friday (July 26).

Reynolds and his wife, actress Blake Lively, have been friends with Swift for years and Swifties are convinced Taylor might have a cameo in the upcoming film after Ryan recreated the Evermore cover art in a post earlier this month in which Deadpool showed up in the album cover’s misty forest. There was also an IMAX poster in which the heroes were depicted holding hands and wearing Eras Tour-like friendship bracelets. Recently, though, EW reported that Swift is definitely not in the film.

Watch the interview below.

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In an unexpected crossover of pop titans, Coldplay’s Chris Martin paid homage to Taylor Swift during their Düsseldorf concert on Saturday (July 20).
Before performing their 2016 track “Everglow,” Martin dedicated the song to Swift and her fans, acknowledging her recent departure from nearby Gelsenkirchen after completing her Eras Tour shows in the city last Friday.

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“This is for Taylor Swift because she left town,” Martin said from behind the piano, eliciting cheers from the crowd at Merkur Spiel-Arena. “This is for all of you who feel sad today because Taylor had to go to the next city. So we sing this love song, this heartbreak song, and send it to Taylor wherever she is today.”

Trending on Billboard

The thoughtful dedication comes as Swift continues her record-breaking Eras Tour across Germany, with upcoming stops in Hamburg and Munich.

The “Anti-Hero” singer recently celebrated the enthusiastic reception from German Swifties, praising their “amazing” and “thoughtful” support during her three-night run in Gelsenkirchen.

“Those 3 Gelsenkirchen crowds were AMAZING, and so thoughtful???” she wrote on Instagram. “There were signs and paper hearts, the ‘Betty’ wave, and tons of DIY ‘willow’ orbs made out of balloons + phone flashlights. Thank you!!!”

Swift also expressed her appreciation for the support of her latest album, The Tortured Poets Department, and the fact that the album had stayed at number one for its first 12 weeks, a milestone she had never achieved before.

“I also wanted to say to everyone who’s supported The Tortured Poets Department, I am completely blown away by what you’ve done – it stayed at #1 for the first 12 weeks of its release and that’s never happened to an album of mine before, not even close!!” the “Blank Space” singer wrote.

She added, “You’re just the greatest. Anyway, now that we’ve officially kicked off our shows in Germany, I can’t wait to see you all in Hamburg next!”

Coldplay’s European tour leg follows their headline-grabbing performance at the 2024 Glastonbury Festival in late June. The band is set to continue their run with another show in Düsseldorf on July 21.

On the Billboard charts, both Coldplay and Taylor Swift continue to make waves. Swift’s The Tortured Poets Department remains a fixture in the top 10 of the Billboard 200, while Coldplay’s latest single “Higher Power” is climbing the Hot 100.

Check out Coldplay’s dedication to Taylor Swift below.

Chris Martin before signing Everglow at Coldplay’s show in Düsseldorf tonight!“This is for Taylor Swift, because she left town – this is for all of you who feel sad today because Taylor had to go to the next city! We sing this love song and send it to Taylor wherever she is” pic.twitter.com/NwDso2qjiX— kaia (@kaiamal13) July 20, 2024

Jimin‘s Muse has topped this week’s new music poll that features artists in various genres of music.
Music fans voted in a poll published Friday (July 19) on Billboard, choosing the BTS star’s second solo album as their favorite new music release of the past week.

Muse brought in 68% of the vote on the poll, securing a notable edge ahead of new releases from Stray Kids (Ate), Joe Jonas (“Work It Out”), JADE (“Angel of My Dreams”), Childish Gambino (Bando Stone & The New World), and others.

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Jimin first announced Muse in June, with BigHit Music writing in a statement that the album would showcase his “expanded musical spectrum.” “Following his first solo album, ‘Face,’ where he sought to explore his true identity, ‘Muse’ documents his journey in search of the source of his inspiration,” the release continued.

Trending on Billboard

The project features collaborations with Loco and Sofia Carson, with the K-pop icon experimenting with bold new sounds and styles throughout. The set follows 2023’s Face, which reached No. 2 on the Billboard 200.

Jimin first made his solo debut in 2018, when he dropped the single “Promise.” Five years later, he became the first South Korean soloist to reach No. 1 on the Billboard Hot 100 chart with “Like Crazy.”

Muse is just one of a few projects that Jimin has been working on amid his time in the South Korean military, in which all of his BTS bandmates — except for Jin, who finished his enlistment in June — are currently serving.

Jimin is also gearing up to release a docu-series titled Are You Sure?! with Jung Kook chronicling the two friends’ travels through parts of their home country, the U.S. and Japan.

Trailing behind Muse on this week’s poll is Stray Kids’ mini-album Ate, with 27% of the vote. The eight-member K-pop group dropped the project two months after the arrival of their Charlie Puth-assisted single “Lose My Breath,” marking the group’s third single of 2024.

See the final results of this week’s poll below. Check out Billboard‘s Friday Music Guide to catch up with more must-hear releases from this week.

Ryan Reynolds is opening up about how Madonna approved the use of “Like a Prayer” for use in Deadpool & Wolverine.
During an interview with Andy Cohen on SiriusXM on Friday (July 19), Reynolds shared the story of how he and co-star Hugh Jackman, along with director Shawn Levy, convinced the Queen of Pop to license her 1989 hit for the highly anticipated superhero flick.

“It did involve a personal visit to Madonna, where we showed Madonna the sequence where ‘Like a Prayer’ would be used,” Levy said.

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“Also, let’s preface it with the fact that they don’t license — that Madonna doesn’t just license the song, particularly that song,” Reynolds added. “It was a big deal to ask for it and certainly a bigger deal to use it. We went over and met with her and and sort of showed her how it was being used, and where, and why.”

Trending on Billboard

“It was a big deal to ask for it and certainly a bigger deal to use it,” the Deadpool actor continued. “We went over and met with her and and sort of showed her how it was being used, and where, and why.

During the visit, Reynolds joked that he had to ask one of Madonna’s team members how to appropriately address the iconic singer.

“Like am I allowed to just say, ‘Madonna?’” he said. “Like, ‘Hello Madonna, I’m Ryan.’”

Madonna ended up granting them permission to use “Like a Prayer” — which spent three weeks at No. 1 on the Billboard Hot 100 chart in 1989 — and even provided some ideas on how to use the classic track in the film.

“She gave a great note,” Reynolds said. “She watched it, and I’m not kidding, [she said], ‘You need to do this.’ And damn it, if she wasn’t like spot on.”

“We literally went into a new recording session within 48 hours to do this note,” Levy added. “It made the sequence better.”

Deadpool & Wolverine opens in theaters on July 26.

Watch a clip from Reynolds’ SiriusXM interview here.

Lady Gaga is paying tribute to her beloved friend and musical collaborator Tony Bennett one year after his death.
On Saturday (July 20), the 38-year-old pop superstar and actress shared a heartfelt message on social media about the late crooner, who passed away on July 21, 2023, in his hometown of New York City of undisclosed causes after being diagnosed with Alzheimer’s disease in 2016. He was 96.

“It’s been one year since Tony passed away,” Gaga wrote on Instagram alongside a photo of herself with Bennett. “This picture says it all. I’m so grateful for my continued friendship with his wife Susan — the legacy of jazz music he left — and for the community of jazz musicians I still work with who all knew and loved Tony. We’re gonna keep on swingin’. Miss you … life is a beautiful thing.”

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The black-and-white photo shows Gaga posing for a tuxedo-wearing Bennett as he sketches a notebook drawing for their 2021 collaborative album, Love for Sale. A video from that year shows Gaga crying after the drawing is revealed to her.

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Bennett’s family first shared his Alzheimer’s diagnosis publicly in 2021. That same year, the iconic singer announced that he was retiring from touring and performing after one last show with Gaga at Radio City Music Hall, titled One Last Time: An Evening with Tony Bennett and Lady Gaga.

In addition to Love for Sale, Gaga and Bennett recorded the full-length jazz standards albums Cheek to Cheek in 2014. The project debuted at No. 1 on the Billboard 200.

Following his death last year, the “Million Reasons” singer paid loving tribute to her good friend on social media.

“I will miss my friend forever. I will miss singing with him, recording with him, talking with him, being on stage together,” she wrote alongside an Instagram photo of Bennett giving her a warm hug. “With Tony, I got to live my life in a time warp. Tony & I had this magical power. We transported ourselves to another era, modernized the music together, & gave it all new life as a singing duo. But it wasnt an act. Our relationship was very real.”

Gaga added Bennett taught her about music, showbiz and life, but she said he also showed her how to “keep my spirits high and my head screwed on straight. ‘Straight ahead,’ he’d say. He was an optimist, he believed in quality work AND quality life. Plus, there was the gratitude … Tony was always grateful. He served in WWII, marched with Martin Luther King Jr., and sang jazz with the greatest singers and players in the world. I’ve been grieving the loss of Tony for a long time. We had a very long and powerful goodbye.”

See Lady Gaga’s recent tribute to Bennett on Instagram here.

Katy Perry continues to tease new music ahead of her upcoming album.
On Friday (July 19), the 39-year-old pop superstar shared a 30-second snippet on YouTube of the dance-pop track “Lifetimes,” which will appear on her long-awaited new release, 143.

“I know you feel it/ Can you believe it?/ I’m gonna love you ’til the end and then repeat it,” Perry sings on the Dr. Luke-produced track. “For life/ For life.”

In addition to the YouTube teaser, the singer also shared a brief video of herself dancing along to “Lifetimes” with fans during what appears to be an album preview event.

“143 IS A PARTY AND EVERYONE’S INVITED: SOUND ON,” Perry captioned the clip on Instagram.

Trending on Billboard

143, which is code for “I love you,” is scheduled for release on Sept. 20 through Capitol Records. The forthcoming set marks Perry’s first album since 2020’s Smile, which reached No. 5 on the Billboard 200.

Last weekend, Perry appeared to respond to a wave of criticism for the music video of 143‘s lead single “Woman’s World,” sharing behind-the-scenes clips to explain her intentions for the visual that mixes feminist tropes and lyrics with lots of cheeky visuals.

“YOU CAN DO ANYTHING! EVEN SATIRE!” Perry captioned her Instagram post.

Between criticism that Perry’s song misfired in its attempt to be a feminist anthem and her team-up with track co-producer Dr. Luke — who was accused of sexual misconduct by Kesha before the singer and producer settled a bitter, nine-year legal battle in 2023 before it went to to trial — “Woman’s World” did not appear to land the way the singer intended.

“We’re kind of just having fun being a bit sarcastic with it, it’s very slapstick, and very on the nose,” she says in the first half of the video that seemed to anticipate some potential backlash. “With this set, it’s like, ‘We’re not about the male gaze but we really are about the male gaze,’ and we’re really overplaying it and on the nose because I’m about to get smashed, which is like a reset, a reset for me, and a reset for my idea of feminine divine, and it’s a whole different world we go to after this.”

Watch Perry’s “Lifetimes” preview posts on Instagram and YouTube below.

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Taylor Swift is celebrating her recent success on the Billboard charts.
On Saturday (July 20), the 34-year-old pop superstar thanked Swifties for helping her latest album, The Tortured Poets Department, reign for 12 weeks at No. 1 on the Billboard 200 albums chart.

“I also wanted to say to everyone who’s supported The Tortured Poets Department, I am completely blown away by what you’ve done,” Swift wrote on Instagram alongside a gallery of recent Eras Tour photos. “It stayed at #1 for the first 12 weeks of its release and that’s never happened to an album of mine before, not even close!! You’re just the greatest.”

Earlier in the week, Swift’s 31-track collection surpassed Whitney Houston’s 1987 album, Whitney, to become the only album by a woman to spend its first 12 weeks atop the Billboard 200. It also marked a career-best for Swift, whose 1989 and Fearless releases spent 11 weeks each at No. 1. Only two other albums have spent at least their first 12 weeks at No. 1: Morgan Wallen’s One Thing at a Time and Stevie Wonder’s Songs in the Key of Life.

Trending on Billboard

Swift’s celebratory social media post arrived after her trio of Eras Tour concerts at Veltins-Arena in Gelsenkirchen, Germany, from July 17-19.

“Those 3 Gelsenkirchen crowds were AMAZING, and so thoughtful??? There were signs and paper hearts, the ‘betty’ wave, and tons of DIY “willow” orbs made out of balloons + phone flashlights. Thank you!!!” Swift wrote on Instagram.

The “Anti-Hero” singer’s boyfriend, Travis Kelce, has been in the audience for all of her performances in Germany. Fans spotted the Kansas City Chiefs tight end dancing along to the concert and proudly filming his superstar girlfriend singing “So High School” at her opening night in Gelsenkirchen, and escorting her out from the backstage area at night two.

Next up, Swift will travel to Hamburg for two concerts at the city’s Volksparkstadion from July 23-24 and Munich’s Olympiastadion from July 27-28. Paramore will open on each of the dates. Once the European leg of her Eras trek is over, she’ll return to the U.S. and Canada for one final victory lap in November and December.

See Swift’s post on Instagram here.

In a move that highlights her selective engagement with social media, Ariana Grande, who deactivated her Twitter account years ago but remains the seventh-most-followed person on Instagram, is set to join HYBE’s superfan platform, Weverse.
Weverse Company tells Billboard that the chart-topping star will join the platform on Sunday (July 21), adding to a roster that includes BTS, BLACKPINK, JVKE, NCT 127, (G)I-DLE, Lauv, YOASOBI, Conan Gray, AKB48 and thuy. In joining the platform, Grande will have the ability to post messages and content to her own dedicated community, hold livestreams for members, read personalized fan letters, upload exclusive media content, share disappearing messages, and utilize the popular Weverse Shop, which sold more than 18 million pieces of merchandise last year to fans in more than 198 countries.

The announcement marks a significant moment for both Grande and Weverse, opening up a new way for the singer to deepen her connection with fans while showing a commitment to her continued business relationship with HYBE and HYBE America CEO (and Grande’s former manager) Scooter Braun.

Trending on Billboard

Since opening in June 2019 with Billboard 200 chart-toppers TOMORROW X TOGETHER as its first artist, Weverse now hosts 146 artists from countries including South Korea, Japan and the U.S. Its biggest artist community, for BTS, boasts 26 million members, while the ENHYPEN community has 9.8 million. Today, HYBE reports over 155 million lifetime downloads and an average of 10 million monthly active users across 245 countries and regions, with 90% of its user base now coming from outside Korea. Despite Warner Music Group (WMG) announcing plans for its own superfan app — as well as WMG and Sony investing early in rival superfan platform Fave — Weverse says its start with K-pop artists delivered important insights to entice top Western stars like Grande to join.

“What’s lucky for us has been that K-pop idols are the types of artists that have a very strong core fanbase,” Joon Choi, president of Weverse Company, tells Billboard of the company’s half-decade of growth that now includes investment from Universal Music Group. “As a platform and a business, we had already enjoyed the competitive edge or advantage of being there first and being there early to observe what superfans actually want.”

While artists can use Weverse to access first-party data for content delivery, promotion and to stay connected to international fans, the platform has expanded opportunities in live music with not only event streaming but its Weverse Con Festival and a Weverse by Fans tool through which fans can develop their own merch.

“We were there earlier and we have a long experience of observing the demands of our fans,” Choi adds. “That’s why we were able to create this one-stop fan service that includes merch development, merch selling, communities, videos, live streaming and even magazines…I do see the growth of startups or services that are entering this particular [superfan] market and that’s good. The more competition in the market is actually better for us because being the only player in that particular market sector makes us nervous.”

New competitors or not, Weverse continues to expand; currently, the company boasts a total of 400 employees in South Korea, 60 in Tokyo, and 20 in Santa Monica, Calif. (with the target to grow to 30 this year). And with a major star like Grande, there’s a slew of Arianators that could soon be joining the platform. Still, the executive admits he doesn’t know what to expect from the Eternal Sunshine singer once she officially joins. As he puts it, “It is totally up to the artists.”

Read on for more insights from Joon about Grande’s big move and what lies in store for Weverse’s future.

Weverse is adding new artists all the time, but Ariana Grande is a huge name with a worldwide fanbase. What have the weeks been like leading up to this announcement?

I just traveled a lot; I’ve been a globetrotter. We have offices in Santa Monica and Tokyo, and in each office location our leaders are currently meeting and contacting many artists and labels, so I believe our platform and business are becoming truly international and crossing borders. As we do that, we have opportunities to engage with and work with big artists, but also rising stars, so these opportunities are being created.

In the past, Weverse or artists have held special events or activities to begin their time on the platform. Will Ariana have a welcome party?

My simple answer to that question is that it is totally up to the artists. So, although we do have sessions where we offer guidelines or guidance in terms of how to better utilize the platform to cultivate the superfan culture or fandom, we do not necessarily engage too much [in terms of] planning activities or what’s going on the Weverse platform. I know that this might not be the direct answer that you’re looking for, but we have artists onboarded onto Weverse with a very good understanding of the difference between Weverse and other social media platforms.

What opportunities do you see for Weverse in welcoming Ariana Grade, and what opportunities are now open to Ariana?

Weverse is definitely a distinct platform, different from other social media platforms, so I’m also very curious how it will be utilized by artists like Ariana Grande. It really depends on each artist or label whether they discuss details about how they want to or plan to utilize Weverse. But in this particular case, we don’t know yet — that’s something that I’m closely watching.

But I would like to add that when I look at Weverse from my perspective as the leader of this business, it’s important to have enough resources and big enough clusters of a particular genre, specific country or culture. So, that’s why we’ve been working hard to onboard many artists. During the first half of this year alone, we have onboarded Nightly, thuy, Lauv, Umi, Conan Gray and JVKE. And then we have Ariana Grande. But Gracie Abrams has been very active as well; she’s good. So, when you see Weverse as a platform and in terms of the growth of our platform, it is very important that we have thriving clusters of certain music genres, countries or cultures to generate a network effect as well.

Weverse does a lot of business selling music, albums and merchandise via Weverse Shop, but Ariana isn’t only involved in music: she has R.E.M Beauty and perfumes; she’s in movies and television. Does she give you opportunities to expand into new commerce markets?

I can’t comment on an artist’s existing merchandise lines or albums since there must be agreements or contracts in terms of production and distribution in place. How merchandise is developed and sold through Weverse really varies by each artist. But a feature that we have on Weverse, Weverse by Fans, has been very effective and is gaining a lot of attention from artists because it is based on fan demand. Also, Weverse by Fans doesn’t require a minimum quantity of manufacturing goods for production. So, as soon as there’s enough demand for a certain type of merch, we can immediately produce and sell those.

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On one hand, Ariana Grande is one of the most followed people on Instagram, but she also deactivated her Twitter years ago and takes social media breaks. How were discussions with an artist who might have complex feelings about social media?

That’s a very good question. Actually, when we meet a lot of artists, we tell the artists to actively use other social media because Weverse is a little different. It’s a place where people who love the artist gather. This isn’t our claim — artists have been saying this particular characteristic makes Weverse a very friendly and safer platform for artists to engage with their fans and the public compared to [other] social media…and that’s not just specific to big-name artists. We have been having opportunities to work with rising rookies as well. We don’t really care whether it’s a big-brand artist or not; what’s more important for us is to seek and discover artists interested in cultivating superfan culture, regardless of how famous or how popular they are, to work with us and use Weverse.

Ariana is the seventh-most-followed person in the world on Instagram. Do you worry that adding an artist with such a wide audience could open Weverse up to trolls or those with bad intentions?

Our product features are already equipped and have the advantage of features like filtering, reporting and in-house moderators to prevent and manage ill-intended activities on Weverse’s platform. I do understand the concern that you raised regarding such potential, and I agree with you. However, such circumstances or ill-intended activities occurred for artists already onboarded on Weverse. So, it would not just be for Ariana Grande that such a thing could happen. But I believe we have about four years’ know-how in operating and managing trolls or activities like that. So, we are not too worried, although we are still being very, very cautious about how to manage that.

I’d add that we always tell artists when onboarded to Weverse that the best use case has been using live broadcasts to communicate with fans directly. K-pop artists have been doing so well in terms of using Weverse as a platform for that, and also through the membership, they can have closer, more direct interactions with their fans as well. So, we’ve been telling artists from the inception, from the moment that they are onboarded to Weverse, that these are some of the ways that are historically proven to be very effective to have a very long-term and sustainable fandom relationship.

What is the onboarding process like? Are you personally meeting top artists?

We’re not a service that allows anyone to sign up, [like] on a website like YouTube or other social media. We don’t know when that’s going to happen, maybe in the far future we will switch to such a model. But so far, we have been doing internal research to discover and identify artists who would have a potential benefit or whose fanbase overlaps with the user base of Weverse. These days we are getting a lot of inbound inquiries from artists or other labels themselves. In the past, we used to do a lot of outreach to discover or find more artists, but since last year, as words such as “superfan” and “Weverse” have become more buzzy in the industry and the market, we have been gaining a lot of attention.

It’s not just me but other teams; we call it a B2B team in Korea, but maybe in the United States, it’s called a customer success management team. We have internal resources that frequently discuss and follow up with labels and artists.

I’m personally curious as someone in media, do you ever imagine a day you might expand the type of people beyond musicians?

Definitely. We already have some actors and actresses onboarded, but this question is really good. We’ve thought about it, but the timeline is very important. The ultimate goal of Weverse is to create a superfan not only for human artists. While I believe Weverse is currently working the best for superfans of a person with a thriving fandom, we’ve already seen an interesting case of the virtual idol group in Korea called PLAVE with a significantly high engagement level within their community on Weverse, which is very, very noteworthy. That’s where we saw the potential of expanding this platform not just for human artists but also for virtual artists. However, we also see the possibility of extending this IP to include other types of artists; this is a fun future that we can imagine at the moment. We still have a lot of room for further growth within the music industry so that’s where we have greater focus.

Since you said this was your personal curiosity, I’m giving you my personal opinion and projection on that potential. [Laughs] My biggest question working at Weverse is, “How many people out of the entire human population would have the ‘superfan’ DNA?” That’s kind of the ultimate thing we are looking for. Someone might be a superfan of a certain sport or sports team — there’s always a superfan of something or someone.

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There’s the Weverse Con Festival, Weverse Magazine, there’s exclusive shows to stream. Why is Weverse developing IP beyond the platform? I imagine a HYBE Festival would be well received.

Weverse is a platform, so neutrality is the greatest value that we really emphasize and prioritize, which has been the case since Chairman Bang [Si-Hyuk] originated this platform. From day one, we really valued neutrality as an important value for us, but also in using such a new business model, we believe that we can lead innovation in the music industry. When you look back on the music industry’s history for the last two or three decades, it started by simply selling albums, then the touring business rose, and since 2000, technology has been disrupting the music industry. Now, it’s time for us to seek the answer to what’s next, right? I think Weverse is a platform and a business that has been most actively conducting experiments in order to answer what’s next for the music industry. If our experiments succeed, we can definitely offer benefits to artists all around the world, and that has been the basic philosophical foundation for our business and platform. We’re very, very, very, very serious about it.

Some people here might not like what I’m just about to say, but considering all the other [types of] content — it can be TV shows, movies, video games, everything — we think music itself, just as a piece of content, is the least compensated compared to all the others. So, we really have to think about that from a business perspective. …There is way more around music, right? There is no doubt that music is the core — and that’s why the mission statement of HYBE is, “We believe in music” — and that’s where we started from. [But] to make it a sustainable business, that’s where we can evolve from.

It was fun to see JYP Entertainment founder J.Y. Park perform with Chairman Bang at Weverse Con Festival last month. JYP is one of the last big K-pop agencies not on Weverse. Was this a hint?

We’ve always wanted all the artists from JYP, no doubt! [Laughs] But this time, it was just about the music. But of course, we’ve always wanted JYP — simple!

Removing yourself from work for a second, who or what are you a superfan of?

I’ve been a very big [music] fan since the ’80s: I listened to Casey Kasem with America’s Top 10, I was a Billboard kid. I think about all the famous songs and artists from the ’80s and ’90s — I’m that old guy [Laughs] — and then I had the recent memorable experience with PLAVE. The DJ JoJo [Wright] from KIIS FM actually visited Weverse Con Festival, held a lot of interviews with artists performing, and mentioned that one of the most impressive interviews he had was with PLAVE. From my perspective, from the ’80s and ’90s to virtual artists on the radio, that’s a very interesting journey to see and experience.

Benny Blanco is the latest victim of a social media “doom scroll.” The producer took to TikTok to share that after “four hours” of scrolling online after taking part in some marijuana, he “came upon this f—ing watermelon sandwich. There’s no bread, like the watermelon is the bread.” The clip inspired him, and he took […]