Play It Again Sam

BRISBANE, Australia — BIG WETT is set to make a splash with a new deal through Play It Again Sam, Billboard can exclusively reveal.
To celebrate her partnership with the independent music specialist, announced Wednesday (March 2), BIG WETT drops a fresh cut, “NUMBER 1 PUSSY,” produced by Confidence Man’s Reggie Goodchild.

“NUMBER 1 PUSSY” arrives with an eye-catching official video, directed by Lewis Stephenson and edited by Joe Aguis (Pollen Arts).

The Melbourne native “is a superstar in the making,” reckons Russell Crank, London-based head of A&R at Play It Again Sam. “Armed with huge hooks, banging beats and bucketloads of NSFW fun, everything about BIG WETT is totally addictive”.

Director of [PIAS] Australia Mari Stuart adds, “Like most people who have been lucky enough to catch her live, the [PIAS] Australia team have fallen in love with the enigma that is BIG WETT. For the uninitiated, be warned about the ridiculously fun and very NSFW lyrics you’ll soon have stuck in your head”.

Straddling a sound that captures the energy of electroclash, ‘90s rave and femme power, BIG WETT built the buzz when she uploaded a batch of demos to Soundcloud in late 2021.

Your folks will hate the tunes “EAT MY ASS” and “KING DICK,” but they caught the attention of the right people — tastemakers at triple j, Triple R, RTR FM, PBS FM, 4ZZZ and elsewhere. As soon as promoters caught her riotous performances, she landed on some of the country’s biggest stages.

Breakout performances at Bigsound 2022, Meredith Music Festival and Gaytimes will be followed by slots at Pitch Music and Arts Festival in Moyston, Brighton’s The Great Escape and this Saturday (March 4) for the BIG WETT Mardi Gras Party in Sydney.

“I’m so excited to be surrounded by the team at [PIAS] who really understand the project, and who are excited to see it grow,” comments BIG WETT in a statement. “We’re all stoked to be releasing more music over the next year together and really giving each song a chance to have its own moment”.

Founded in 1982 by Kenny Gates and Michael Lambot, Play It Again Sam is the imprint at the heart of the [PIAS] Label Group, which oversees the business’ various record label interests and is a leader among Europe’s independent music companies. Its global roster includes Lykke Li, Anna of the North and Soulwax

Last year, Universal Music Group (UMG) struck a deal to acquire a 49% shareholding in parent PIAS Group.