pgLang
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Dave Free, alongside Kendrick Lamar, established the pgLang creative imprint thus amicably ending a years-long connection with Top Dawg Entertainment. In a new interview, Dave Free discusses the finer parts of the pgLang business, working with Kendrick Lamar, and more.
Dave Free granted an interview to Elephant magazine, which opened by explaining his links with TDE that date back to the early 2000s. Free, now 37, was a childhood friend of Kendrick Lamar and hustled his way into the music business while assisting K-Dot in his early days.
From Elephant:
Gabe Allanoff: I know you rarely give interviews. Why did you agree to do one now?
Dave Free: I’m shedding a skin. You know what I’m saying? I’m not gonna do too much of this though, I’ll tell you that for sure. That’s not in the plans at all. And, to be honest, it’s a bit of a test for myself. Hiding out serves me well, but it’s bigger than me. I’m just trying to be a contributing player to the new age of how information is shared. I’m just trying to bring an offering.
GA: Why have you been hiding out?
DF: It fits my personality, and I’m always trying to run from hypebeast shit. I want people to know that when they hear from me, they can actually get something from it. I’m not just trying to be a yapper. I’m not trying to show up and just do a lot of yapping. It’s words with action, you know?
GA: That was my main takeaway from the newest iteration of the pgLang website: you only use action words—no descriptors, no adverbs, no adjectives.
DF: Yup, just a timeline. That’s the “no-yapping” rule we have around here. We don’t do the yapping. Ain’t got time for all that yapping.
The entire chat is especially candid and Dave Free doesn’t pull any punches but maintains the mystery that seemingly served him well in his career. Check it out as it’s a great read.
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Photo: Stephane Cardinale – Corbis / Getty
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Source: Daniel Boczarski / Getty
While the world awaits Drake’s Kendrick Lamar diss record to drop (and vice verse), K. Dot continues to move forward with his life outside of rap. He and pgLang co-founder Dave Free will team up with South Park creators Trey Park and Matt Stone for a new live-action comedy film set to drop next Summer.
According to Variety, the aforementioned comedy film is set to release July 4, 2025. Details on the project are being kept under wraps for the time being (such as the title, plot and film cast), but the fact that Kendrick Lamar and the team behind South Park are in is enough to get some big buzz going already. With more than a year to continue to build on that buzz, we expect to learn bits and pieces of what we can expect as time goes by. We’re excited to see what Paramount is cooking up for us Hip-Hop junkies.
Variety reports:
The news came as part of Paramount’s CinemaCon presentation, where the studio also debuted footage and trailers from its sequels to “Smile,” “Sonic the Hedgehog” and “Gladiator.” Paramount also announced it is rebooting the “Scary Movie” franchise.
From the stage, Paramount CEO Brian Robbins said: “This script is one of the funniest and most original scripts we’ve ever read and it’s certain to create some fireworks.” Get the pun?
The live-action comedy was written by Vernon Chatman. The studio didn’t share any details about what the film is about beyond the involvement of its top-shelf talent.
Lamar and PGLang partner Free will produce the project alongside Stone and Parker. The duo launched their company in 2020. Lamar has created such chart-topping hits as “Swimming Pools (Drank),” “Poetic Justice” and “The Blacker the Berry.” He also curated the soundtrack album for “Black Panther.”
By the time next Summer roles around we’ll know what role Kendrick Lamar will play in said film and maybe even know who “won” the battle between him and Drake (if those diss records ever release anyway).
What do y’all think of K. Dot and the South Park team working on a live-action comedy film together? Y’all have high hopes or nah? Let us know in the comments section below.
Global Citizen and pgLang have teamed up to create a new touring circuit throughout Africa titled Move Afrika: A Global Citizen Experience. To kick off the initiative, Kendrick Lamar will headline Move Afrika: Rwanda at the BK Arena in Kigali, Rwanda, on Dec. 6. Lamar’s pgLang company will serve as the Curator of Move Afrika […]
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Source: pgLang / Light Phone / Kendrick Lamar
Kendrick Lamar’s pgLang is dropping a limited phone you might want to get your mitts on if you are a recluse, are a fan of K-Dot, and can’t stand social media or receiving constant emails.
Dave Free and K-Dot’s pgLang have designed a phone with tech company Light for a recent collaboration. The limited-edition drop will see only 250 of the cell phones released that will be available on the pgLang website on November 2.
There is no word on how much the limited-edition Light Phone labeled “just a phone” will cost, but the actual phone costs $299 unlocked on Light’s website.
Still, the company announced the collaboration with a very simple teaser featuring a young child and the phone surrounded by crayons.
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What The Hell Is A Light Phone Anyway?
As for the phone itself, it’s a take on the company’s minimal but still premium Light Phone II model. The phone is designed for the person looking to avoid all of the anxiety-inducing tribulations that come with using social media because “It will never have social media, clickbait news, email, an internet browser, or any other anxiety-inducing infinite feed,” per Light’s website.
It keeps things simple. The Light Phone II can still make calls and send texts, has a headphone jack, has Bluetooth, and can be used as a hotspot.
It sounds like the perfect phone for Lamar, who barely has a presence on social media.
This is not the first collaboration pgLang, described as a “multi-lingual, at service company,” has released. The company recently worked with Converse to release a Chuck 70 sneaker as part of the “Driven by Luck” collaboration.
The sneaker made its debut with music videos from Kendrick Lamar’s cousin Baby Keem and Dominic Fike.
We wonder if the phone will come pre-loaded with Kung-Fu Kenny’s music.
Are you going to get the “just a phone?”
Let us know in the comment section below.
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Photo: pgLang / Light Phone
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