Pepsi Rock the South

The “Biggest Party in the South” is back for 2024.
Pepsi Rock the South 2024 will return to Cullman, Alabama for a three-day festival July 18-20 withheadliners Eric Church, HARDY and Jelly Roll along with Oliver Anthony, Parker McCollum, Flatland Cavalry, Warren Zeiders, Priscilla Block, Wyatt Flores, Nelly, Gavin Adcock, Nate Smith and more throughout the three-day event.

As Rock the South continues to grow, organizers have increased the festival site by over 45 percent, invested in infrastructure improvements for campers, and added ways to beat the heat with the Honky Tonk Hideaway, a large-scale air-conditioned Nashville Broadway Experience outfitted with an acoustic stage, line-dancing lessons and more.

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Tickets will go on sale Friday (Nov. 3). Pre-sale registration is now open and ends Wednesday (Nov. 1) at 10 a.m.

“After being named the Alabama Tourism Department’s Event of the Year, we’re excited to announce this year’s event, building on the success of our record-breaking 2023 and are prepared for 2024 to be the most incredible year yet,” said Nathan Baugh, Pepsi Rock the South partner. “Our biggest focus is always producing an incredible event with music’s biggest names. We love hearing the level of impact Rock the South has in our County and regionally.”

“Crafting the lineup for Pepsi® Rock the South 2024 has been an incredible journey. We’ve listened to our fans and aimed for the stars,” said Shane Quick, partner of Pepsi Rock the South. “This year, we’ve brought together an amazing lineup of artists that truly reflects what our fans want to ensure they have an unforgettable three days. We have so many great things in store for Rock the South 2024.”

Learn more at rockthesouth.com.