P.Diddy
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Diddy is putting his money where his mouth is and is helping Black-owned businesses get the shine they deserve.
Spotted on HuffPost via the AP, Sean “Diddy” Combs is on a mission to strengthen the Black dollar by taking the lead on a new online marketplace called Empower Global that will specifically shine a spotlight on Black-owned businesses.
Speaking with the Associated Press, the mogul said, “I want to create our own Black Wall Street,” hoping to recapture the same energy from the Greenwood community from Tulsa, Oklahoma, which was the home of the Black-owned business district that saw substantial wealth being created among its Black residents before devastating two-day attacking from a mob of hating white men.
Combs invested $20 million into the online marketplace, allowing users to find and buy products like clothing, shoes, beauty accessories, skincare products, fragrances, and art made by Black-owned brands. However, he says he is not looking to benefit from it financially.
The website, designed by two Black-owned companies, TechSparq and ChatDesk, will launch with 70 brands and introduce users to Black businesses monthly, with Combs hoping to feature 200 brands by the end of the year.
“This is about building our own infrastructure and ecosystem. I’m not doing this for profit. This is about us,” Combs told the Associated Press.
Diddy Is Excited About Empower Global
He further expressed his excitement for Empower Global, noting that he was more excited about launching the platform than starting his label, Bad Boy Records.
“I’m going into these areas to diversify things and fight for our inclusion. This is a platform about sharing power and empowering each other,” Combs said. “This is something that is for my people. It’s a tipping point for us to wake up, start paying attention, and supporting each other while taking responsibility and accountability.”
He adds, “It benefits the community to empower and take care of itself. Right now, our dollar in the Black community doesn’t even last an hour. Most other communities and ethnic groups, they understand the power of unity. Their dollars stay in their communities for days and get passed on to other people that are like them and from their same community.”
Diddy Is Currently Embroiled In Some Business Drama
While helping his people out, Diddy has some business drama with his alcohol brands, Ciroc and DeLeón Tequila.
Spirits giant Diageo cut ties with him after he alleged the company was using racist practices and was falling short when promoting his brands,
Diddy slapped Diageo with a lawsuit with the New York Supreme Court.
Still, salute to Diddy for launching Empower Global. It’s an essential tool to help Black-owned brands and businesses grow.
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Photo: Variety / Getty
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Take that, take that, take that, Lyft!
Years after caping for Burger King in a pretty entertaining commercial, P. Diddy will once again be starring in another Super Bowl ad but this time he’ll be co-signing Uber as his favorite mobile service whenever he’s not pushing Bentley’s or riding limos. In a teaser trailer for what’s to come during Super Bowl Sunday on February 12, 2023, Diddy recreates a scene from his film, Get Him to the Greek, and brainstorms with his team on ideas for Uber One.
After one of his employees suggests a song could “put Uber One” on the map, Diddy’s bodyguard states, “Diddy doesn’t do jingles.” Going back-and-forth with the towering shadow behind P. Diddy, the team finally agrees with the man that “Diddy does do hits” to which the OG Bad Boy responds to with a smile and excitement saying, “Meet me at the studio.”
Should be interesting to see what Diddy cooked up for Uber One come Super Bowl Sunday and whether or not it will actually be a hit or miss. With the Get Him to the Greek reference here we wouldn’t be surprised if the films stars, Jonah Hill or Russell Brand make an appearance in the commercial.
Check out the teaser below and let us what y’all think of Diddy teaming with Uber One in the comments section below.
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