Ozuna
Ozuna has signed with Scooter Braun‘s SB Projects, Billboard has learned. The management deal is a partnership with Edgar Andino, founder and CEO of Andino Marketing Group. The Puerto Rican star joins a SB Projects roster that includes Justin Bieber, Ariana Grande and Demi Lovato, among others. The company also previously managed Colombian powerhouse J Balvin, who parted ways with SB in June 2022 and is now signed to Roc Nation.
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“We’ve been following Ozuna’s career for years and we’re excited to be bringing him into the family to work with him and Edgar,” Jennifer McDaniels, president of management at SB Projects, said in a statement. “Ozuna’s music is unmatched. His ability to work across genres including reggaeton, Latin pop, and more, is phenomenal. With unique songs offering fresh perspective and beautiful sounds, we’re thrilled to amplify his artistry with this partnership.”
“Working with Ozuna over these past years, one thing is for certain, we always go big,” added Andino. “For us, Scooter and SB Projects align with our vision. They are the perfect partners to help in our continued approach and take Ozuna to the next level of his career. We cannot be more thrilled and cannot wait for everyone to see what we have coming next.”
A key figure in Ozuna’s team, Andino has helped the singer-songwriter land global deals that range from NFT collaborations to releasing a song for the Call of Duty video game. Most recently, he led negotiations for Ozuna’s inclusion in the FIFA World Cup Qatar 2022 Official Soundtrack, performing “Arhbo” with rapper GIMS. The uplifting song, which they performed at the World Cup’s closing ceremony, peaked at No. 1 Billboard‘s Latin Airplay chart.
In May, he released Afro, a seven-track EP where he experiments with Afrobeats. It followed his 2022 studio album, Ozutochi, which landed at No. 5 on the Top Latin Albums chart. Ozuna is set to embark on his Afro Tour across Europe this summer, which has 16 confirmed dates, including stops in France, Spain, Italy, Israel and Holland. The monthlong trek kicks off July 7 in France and wraps Aug. 6 in Spain.
Ozuna and Coors Light join forces and kick off their newest campaign Ritmo Chill. In the spirit of the beer brand’s slogan “Made To Chill” — which is on par with Coors Light’s aesthetic of the Rocky Mountains — Ozuna heads towards the icy route but gives his newest song some heat with the tropical-laden single, “Chill Conmigo,” written and produced by the artist himself.
The visual follows the Puerto Rican-Dominican star in an office setting who’s ready to break free and go on a quest for chiller moments. So he climbs to the peak of the Rocky Mountains and discovers a loaded Coors Light cooler. “Yo solo busco un ambiente para vacilar con mi gente,” he sings against a joyous mix of Afrobeats and calypso pop. “I’m just looking for an environment to hang out with my people.” Then the scene transitions to the Ozuna enjoying himself at a spring break-styled pool party.
“Ritmo Chill is a musical program focused on helping consumers eliminate daily pressures by relaxing with good music and a cold Coors Light,” said consumer excellence senior manager, LatAm, Yaidi Clery in a statement. “The collab with Ozuna is a dream partnership because they both embody that spirit of taking things easy and letting go with good vibes. Just like Ozuna, Coors Light is ‘made to chill’.”
Although Coors Light Latin America soft launched Ritmo Chill last year, which also includes a series of five playlists on Spotify titled “Chill with Friends,” “After Work,” “Beach Chill,” “Pool Time,” and Chill Vibes,” it’s the first time the division launches an original song and video with a Latin powerhouse performer for their campaign.
Ozuna, a global reggaeton and Latin trap hitmaker, is a five-time No. 1 chart-topper on Hot Latin Songs. He has landed on the Top Latin Albums with all of his five albums, including two No. 1s, and has reached the Billboard Hot 100 twenty times to date with hits like “Taki Taki,” “Te Boté,” “Monotonía,” “Criminal,” and more. In December, Ozuna performed live at the FIFA World Cup Qatar 2022 closing ceremony.
In a display of women’s increasing clout in the Latin urban landscape, Rosalía and Karol G have been confirmed as headliners for the 16th annual Calibash, taking place Jan. 21 and 22 at the Crypto.com Arena in Los Angeles. They join a previously billed group of headliners that also includes Ozuna, Myke Towers and Farruko.
The Latin urban megafest, widely known as the pioneer and still the most storied in a crowded Latin urban festival landscape, will also feature performances by Ivy Queen and Becky G, as well as Jhayco, Nío García, Zion & Lennox, Blessd, Sech and Feid. Rosalía and Karol G will both perform one-offs, as their U.S. tours will have concluded by January. Tickets are already on sale.
All told, seven artists will perform per night at Calibash, a departure from the fest’s early years of dozens of acts on the bill, and also a departure from more crowded rosters. It’s part of an effort to more carefully curate Calibash, says Alessandra Alarcón, president of SBS Entertainment, which created and promotes the show.
Alarcón says that when she took over Calibash, “I thought the audience would be OK with there being less acts but more quality sets. I thought if we could edit this down and give the headliners half hour, 45 minutes, I think people would be stoked to see that. And I’m happy to say I was right.”
Last year, Calibash sold out three nights at Crypto.com Arena, even though the shows took place in the midst of a COVID-19 surge.
Calibash was the first Latin music festival devoted to urban music that not only took place consistently every year and always on the West Coast, but also became known for its performances — planned and unplanned — by non Latin artists, including Jennifer Lopez, French Montana, Cardi B and memorably in 2016, Justin Bieber, in addition to a slew of other stars.
Both Calibash performances will kick-off with a pre-show fan festival that celebrates Latin music and culture at L.A. Live with surprise performances, experiences and more.
Calibash is owned and operated by SBS Entertainment’s parent company, Spanish Broadcasting System, which owns and operates some of Latin music’s top radio stations in the country, including Los Angeles’ KXOL-FM La Mega 96.3, the event’s official station.
Shakira isn’t holding back and is as raw and honest as one can get singing about heartbreak and the end of what seemed to be a perfect relationship.
In her new Ozuna-assisted single, titled “Monotonía (Monotony),” a bachata track that released Wednesday (Oct. 19), the Colombian star starts off declaring: “It wasn’t your fault, it wasn’t my fault. It was monotony’s fault. I never said anything but it hurt. I knew this would happen.”
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Marking the first collaboration between Shakira and Ozuna, “Monotonía” follows the singer-songwriter’s Latin Airplay chart-topping song “Te Felicito” with Rauw Alejandro, where she calls out her significant other and congratulates them on a stellar performance making her believe he truly loved her.
In the music video — which Shakira co-directed with longtime collaborator Jaume de la Iguana — she has an encounter with the ex at a grocery store where he blows up her chest and her heart is ejected from her body. She then runs around with her beating heart in hand until she hands it over to Ozuna, who takes it from her and puts it in a safe box.
“Monotonía” and “Te Felicito” follow Shakira’s very public breakup from her longtime partner, and father of her two children, soccer star Gerard Piqué. In an interview with Elle, she addressed the split, calling this moment one of the “most difficult” of her life. “I’ve remained quiet and just tried to process it all. Um, and yeah, it’s hard to talk about it, especially because I’m still going through it, and because I’m in the public eye and because our separation is not like a regular separation. And so it’s been tough not only for me, but also for my kids. Incredibly difficult.”
Stream “Monotonía” below:
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