Opus Music Group
Opus Music Group, which owns a stake in late rapper Juice WRLD’s rights and income streams, is putting its portfolio up for sale as the market conditions that fueled a gold rush for music intellectual property rights cools.
Opus is seeking around $200 million for its package of mostly passive income and royalty streaming rights, according to three sources with knowledge of the deal. Working with bankers from Raine Group, the group has fielded bids for several months, two of those sources said.
After a dramatic runup in the song-catalog investment and management market, persistently high interest rates and a bounce back in the broader market are prompting some, like Opus, to cash out, one of the sources said.
Trending on Billboard
New York-based Opus launched in 2021 with the backing of activist investor Elliott Investment Management. In 2022, Opus purchased a majority stake in late rapper Juice WRLD’s rights and income streams in a nine-figure deal, Billboard reported at the time. Opus’s portfolio also includes works and recordings from Rauw Alejandro and Maluma, according to its website. Billboard was unable to determine a full accounting of what rights Opus owns or is selling.
Representatives from Opus and Raine Group did not respond to requests for comment. A spokesperson for Elliott declined to comment.
Billboard was not able to independently value Opus’ catalog. However, according to a source familiar with the deal, Opus’ catalog had $16 million in net publisher’s share, and at the time the deal was done, the Juice WRLD rights had at least $9 million in annual royalties — publishing and artist royalties combined — according to another source.
Beginning in 2015, a wave of investors sparked a dramatic runup in the market for artist catalogs, song royalties, copyrights and income streams, with rights to works by Smokey Robinson, Bruce Springsteen, Shakira and Justin Bieber selling to both established companies like Primary Wave and the majors, as well as new players like Hipgnosis. In the years since, however, market dynamics have shifted. Interest rates have remained unexpectedly high, making financing further catalog acquisitions expensive, and the yield on U.S. Treasury bills and other stable asset classes has rebounded, making the steady returns of music IP less of a standout to yield-hungry investors.
“When the frenzy started there really were not a lot of great places to reach for yield,” says Michael Bizenov, president of Sound Royalties, which specializes in royalty financing to music clients like Dominican rapper and dembow star El Alfa. “This was a place where you could find yield. As you have yield opportunities in other places, people who were in there as a commodity will stop and reallocate.”
Investors, industry lawyers and bankers said music royalties remain an attractive and stable asset class for those with a long-term appetite. However, those sources said, they expect a wave of consolidation to hit catalog investment firms as companies backed by financial industry investors seek to securitize or exit the investment by 2027.
“There is still a robust marketplace for the sale of music IP, but the ones who were in it because everyone else was in it are getting out,” says Bizenov.
Additional reporting by Ed Christman.
A majority stake in late rapper Juice WRLD‘s rights and income streams quietly sold to Opus Music Group in early 2022 in a nine-figure deal, according to a source close to the acquisition. Opus now owns 90% of Juice WRLD’s interest in master recording income and 90% of his share of publishing ownership.
The prolific Chicago-born talent’s deal includes his “hundreds” of unreleased tracks as well as his full released music catalog. Ownership of his master recordings remains with his label partners, Grade A Productions and Interscope Records.
Opus Music Group is financially backed by Elliott Management, a New York-based investment management company with one of the largest activist funds in the world. According to Opus Music Group’s website, the firm represents three artists: Juice WRLD, Rauw Alejandro and Maluma.
Juice WRLD boasts five top five-charting albums on the Billboard 200, encompassing the entirety of his charting releases. Two of those albums, Death Race for Love and Legends Never Die, finished at No. 1 on the tally. The late rapper has also charted nine songs on the Billboard Hot 100. He’s earned 16.3 million equivalent album units in the United States for his solo albums as well as his collaborative set with Future, according to Luminate. He also has 26.2 billion on-demand official streams in the U.S. for his catalog of songs where he’s billed as the primary artist, including those credited to Future & Juice WRLD from their collab set, according to Luminate.
Opus Music Group, which would not comment on deal terms, emailed the following statement to Billboard: “To represent the body of work of Juice Wrld – whose cultural significance and generational influence can’t be overstated – is an honor and a responsibility.”
A representative for Juice WRLD declined to comment.
Born Jarad Anthony Higgins, Juice WRLD died in 2019 following a seizure when he was 21 years old. He is best known for his hit “Lucid Dreams,” a melodic, emo-tinged rap track that brought the Soundcloud Rap subgenre to mainstream airwaves in 2018 and reached No. 2 on Billboard‘s Hot 100 chart. The emotive, catchy track was the focal point of his debut album, Goodbye and Good Riddance (2018), a record which also included “All Girls Are the Same,” his first song to gain serious traction, as well as “Lean wit Me,” “Wasted” and “Armed and Dangerous.” That same year, he released the collaborative mixtape with Future called Future & Juice WRLD Present…Wrld on Drugs. One year later, he released his second album, Death Race for Love, which featured the song “Robbery” and reached No. 1 on the Billboard 200.
Juice WRLD was also known for featuring on other artists’ tracks, often crossing traditional genre lines in the process. Some of his collaborators included Lil Uzi Vert, Benny Blanco, Trippie Redd, Ellie Goulding and BTS.
Posthumously, Juice WRLD has released even more music, starting with the 22-track record Legends Never Die (2020) and Fighting Demons (2022).
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