ONErpm

Orfeón, one of the longest-standing indie labels in Latin America, announced on Thursday (May 22) that it has entered a strategic alliance with label and distribution company ONErpm.
The collaboration aims to “strengthen” the digital presence of Orfeón’s music catalog, made up of seven decades of recordings including more than 300 artists and 150,000 songs ranging from bolero, ranchera, danzón, mambo, tropical pop and rock & roll. Orfeón — previously distributed by Warner Music — has been home to legendary artists including Pedro Infante, Celia Cruz, Agustín Lara, Chavela Vargas, Javier Solís, Lola Beltrán and Toña la Negra.

“In this restructuring of Orfeón, we have sought the best partner today for digital distribution,” Edmundo Monroy, CEO of Fórmula Music Group, tells Billboard. “ONErpm presented us with the best option in technology, the best option in development with streaming platforms, the best analytics, and today it seems, for us, the best company to distribute our music globally. We have been talking for months and now we’re entering a new era to maximize Latin American music around the world.”

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The alliance is more than just a distribution deal. It also includes marketing plans that aim to expand Orfeón’s catalog to new markets and a new generation of music fans, adds Adriaan Glastra, GM of ONErpm Mexico.

“Orfeón has a historic catalog, and being part of Grupo Formula they have an enormous reach, plus they are also launching new artists, we were obviously pursuing this [partnership],” says Glastra. “There is a synergy we have with them, which will lead to growth on both sides. We have a lot of plans to bring this historical catalog, all the stuff they are set to release in the future, to new generations.”

The first release under the new alliance will be a Lupita D’Alessio album recorded with a symphonic orchestra live from the Arena Cuidad de México. It will be out Friday (May 23) with a vinyl component set to be released soon after.