norteño-sierreño

Interscope Records has announced a partnership with RB Music, the regional Mexican indie label that’s home to Grupo Marca Registrada.

According to both companies, the alliance is an effort to “power” both the catalog and new music of the norteño-sierreño group that hails from Sinaloa. The first release under the venture is Marca’s new single “Puro Campeón,” a collab with corridos singer-songwriter Luis R. Conríquez that released on Friday (Oct. 14).

“From afar, I’ve admired what Ricardo Bobadilla and the entire RB Music team have done over the past few years,” says Nir Seroussi, executive vp at Interscope Records. “Their impact with Grupo Marca Registrada is game-changing. They catalyzed the group’s evolution from a local favorite to an international contender. Together, we have the collective and combined platform to launch Grupo Marca Registrada into the stratosphere.”

With more than 8 million monthly listeners on Spotify, three entries on Billboard’s Hot Latin Songs chart this year (“Si Fuera Facil,” “Solo Me Dejaste” and “El Rescate” with Junior H), Grupo Marca Registrada has carved a lane for itself in regional Mexican collaborating with artists such as Grupo Firme and Gerardo Ortiz.

RB Music CEO/founder Ricardo Bobadilla added, “Music to me is a family business. When we were introduced to Nir and his team there was an instant family-like connection with their knowledge of our business and focus on quality, artistic creativity, and integrity. At RB Music, we have always done things our own way and on our own terms. But I knew I wanted to partner with Nir, as he approaches music with an independent spirit that we at RB Music identify with. In the end, I believe Interscope understands where we want to go and is willing to invest significant time and resources to get us there.”

The partnership between Interscope and RB is the latest example of major labels teaming up with indie regional Mexican labels companies. Most recently, Sony Music Latin teamed up with Rancho Humilde to support Fuerza Régida. Meanwhile, Warner Music Latina signed DannyLux via a partnership with the indie VPS Music.