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Dream Wife Share New Single & Reveal ‘Hyper Lusty’ Album Is Due This Year

London-based trio Dream Wife have revealed details for their third studio album, Social Lubrication, out June 9 via Lucky Number. The group — vocalist Rakel Mjöll, guitarist Alice Go and bassist Bella Podpadec — self-produced the 10-track set that includes previously released single “Leech” and latest song “Hot (Don’t Date a Musician),” which is out Tuesday (Feb. 7).

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In typical Dream Wife fashion, the band’s new single is a playful punk rager and inspired by Mjöll’s grandmother’s sage advice despite the fact that she herself dated many musicians in her day, according to the band.

“Dating musicians is a nightmare,” says Mjöll in a release. “Evoking imagery of late night makeouts with f–kboy/girl/ambiguously-gendered musicians on their mattress after being seduced by song-writing chat. The roles being equally reversed. Having a laugh together and being able to poke fun at ourselves is very much at the heart of this band. This song encapsulates our shared sense of humor. Sonically, it is the lovechild of CSS and Motorhead. It has our hard, live, rock edge combined with cheeky and playful vocals.”

Social Lubrication promises to be another electrifying album from the group, who released its debut album in 2018, followed by breakthrough record So When You Gonna… in 2020. The trio’s sophomore effort yielded remixes from Rina Sawayama, Nova Twins and Porridge Radio, and international touring at festivals slots at Lollapalooza and Primavera Sound. In addition, the band has opened up for rock headliners Garbage, The Kills and even the Rolling Stones at Hyde Park.

In the band’s words, Social Lubrication is “hyper lusty rock n’ roll with a political punch, exploring the alchemy of attraction, the lust for life, embracing community and calling out the patriarchy. With a healthy dose of playfulness and fun thrown in.”

“Music is one of the only forms of people experiencing an emotion together in a visceral, physical, real way,” says Go. “It’s cathartic to the systemic issues that are being called out across the board in the record. Music isn’t the cure, but it’s the remedy. That’s what Social Lubrication is: the positive glue that can create solidarity and community.”

TOMORROW X TOGETHER & Morgan Wallen See Big Hot Trending Songs Chart Debuts

New music from TOMORROW X TOGETHER and Morgan Wallen occupy the top five of Billboard’s Hot Trending Songs chart dated Feb. 11.

Billboard’s Hot Trending charts, powered by Twitter, track global music-related trends and conversations in real-time across Twitter, viewable over either the last 24 hours or past seven days. A weekly, 20-position version of the chart, covering activity from Friday through Thursday of each week, posts alongside Billboard’s other weekly charts on Billboard.com each Tuesday, with the latest tracking period running Jan. 27-Feb. 2.

“Tinnitus (Wanna Be a Rock),” from TOMORROW X TOGETHER’s new five-song EP The Name Chapter: TEMPTATION (released Jan. 27), starts at No. 1. It’s followed by fellow entries from the EP “Devil By the Window” (No. 3), the Coi LeRay-featuring “Happy Fools” (No. 5), “Farewell, Neverland” (No. 7) and “Sugar Rush Ride” (No. 15).

Concurrently, TEMPTATION bows at No. 1 on the Billboard 200, as previously reported, with 161,000 equivalent album units earned, according to Luminate. Each of the songs also reach the World Digital Song Sales tally, led by “Ride” at No. 1 (3,000 downloads).

Wallen’s “Everything I Love,” “Last Night” and “One Thing at a Time” appear on the ranking at Nos. 2, 4 and 16, respectively. The former two were released Jan. 31 ahead of the country singer’s new album, One Thing at a Time, due March 3, while the latter premiered in 2022.

“Night” and “Love” concurrently debut at Nos. 27 and 61, respectively, on the Billboard Hot 100, while “Time” jumps 73-54.

Linda Ronstadt’s “Long Long Time,” released in 1970, also sees a No. 6 debut thanks to its appearance in the Jan. 29 episode of HBO’s The Last of Us.

Keep visiting Billboard.com for the constantly evolving Hot Trending Songs rankings, and check in each Tuesday for the latest weekly chart.

T.I. Talks Super Bowl Halftime Rumors, Working With DaBaby and If His Next Album is His Last

Two decades after breaking through on a national level, T.I. is still writing his legacy.

While Tip usually shies away from watching scary movies himself, the hip-hop polymath expanded his filmography by starring in the psychological horror movie Fear, which hit theaters in January. In addition to playing Lou in the Deon Taylor-directed independent flick — joining a cast that included Power’s Joseph Sikora, Terrence J, Tyler Abron, King Bach and Rudy Modine — T.I. also served as a producer and investor in the movie, which was filmed in the midst of the pandemic.

And he and DaBaby linked up in Charlotte in early January for a soundtrack collaboration, also titled “Fear.” DaBaby tells Billboard, “My guy Deon Taylor called me and I got to see the trailer for the film and I got to curate the song directly off that. [Deon’s] quickly become one of my mentors in the last couple of months. Ever since I ran into him at Draymond Green’s wedding, he asked me if I was interested in being on the big screen since he saw some of my music videos. I told him, ‘Absolutely.’”

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Will T.I. follow up that project with a Super Bowl cameo? The rapper has been rumored to make a guest appearance at Rihanna’s Super Bowl LVII halftime show to perform their Hot 100-topping 2008 duet “Live Your Life.” T.I. caught up with Billboard to discuss the Super Bowl possibility, his ranking on Billboard and Vibe‘s greatest rappers list, Drake interpolating “24’s” on Her Loss, and more.

How was working with DaBaby on “Fear” for the Fear soundtrack?

T.I.: It was dope. Me and bro had a mutual respect for a long time. I always spoke about working together and working on film. He’s been picking my brain about it. With his videos, you can tell he’s got chops and he’s ready to evolve into another form of storytelling. I’m eager to assist the next generation however I can.

DaBaby and Deon Taylor

DaBaby and Deon Taylor attend “Fear” World Premiere at Directors Guild Of America on January 21, 2023 in Los Angeles, California.

Arnold Turner/GI for Hidden Empire Film Group

How did you feel about showing up on our greatest rappers list at No. 32?

There’s so many phenomenal talents, prolific artists and iconic figures that have passed through this culture. I ain’t got no time to hold no emotions about it. I’m just thankful to be here, thankful to be part of the collective that gets to do what we love for a living and inspire people on a daily basis. I’m just happy to be around the elite. The people I used to wake up not wanting to go to school and listen to. I’m on a list with them. 

Now I became the person that little truancies used to get up and not want to go to school. It’s an honor and a privilege and a pleasure to be on that list. I think it’s some people that I came before I think that I should’ve went behind. What’s the process? So people just saying let’s piss people off? If you wanna piss people off and get instant engagement, make a list about anything.

What did you think about Drake interpolating your song “24’s” for “Rich Flex” on Her Loss?

I think it’s dope. I think it’s incredible, on the 20th anniversary of Trap Muzik this year, we’re still showing the relevance and the impact of the music from having the icons of today just still find value in it and I think it’s dope that he did it. I’m happy to be a part of it in any way possible. 

Are we going to see you at the Super Bowl performing “Live Your Life” with Rihanna?

Zip it. Ay man, I will not confirm or deny any potential appearance. It’s an awesome opportunity. It was awesome to have the opportunity to work with such an iconic figure and such a prolific individual and such a beautiful spirit altogether. We’ll see what happens. 

You’ve been a mentor to a lot of artists, and recently spoke about how 21 Savage thanks you every time he sees you for not giving him that first $1 million. 

It’s amazing to be in a position where you enter into a whole new generation and be this institution of culture and see the new leaders of the generation pass through your studio and find their sound and start building, meeting each other, and learning the business. I teach the way I was taught, and I was taught you gon’ sacrifice something to gain something. Part of that sacrifice early on is that up-front advance money. Then you get some equity on the back end. That’s the model I’ve been preaching for a long time. 

Young Thug was another one of those artists you mentored. He’s in an unfortunate situation right now.

I still have the utmost faith he’s going to come out better than ever. God has the last say, regardless of what I think. He’s going to be a better person and in a better position. 

“What You Know” celebrated an anniversary last weekend. What do you remember most about making that record?

I remember how fast I recorded it — it was extremely fast. As soon as [producer] DJ Toomp came in and played some records, as soon as I heard that beat, I knew that was it. I just went in there and did it. Everybody knew this was the first single. That was probably one of the most obvious first listens I’ve ever experienced. 

What was your response to RZA’s comments hating on the South taking over rap in 2007 at the time?

I had heard that. There’s gonna be some knee-jerk reactions when it comes to change. Things are being presented a little differently than you’re used to receiving, I can understand how it may take some getting used to. Personally, he never exhibited that kind of energy toward me, and I think that Southern lyrics as a whole are made in response to people in the South and the dialect is much different than the North. I can understand if you from up North, how you might feel a little left out. 

Kill the King is your final album? The last one has to be A1.

It’s definitely a feeling of that. Perfection is necessary. I kind of have to put an exclamation point on this career that is taken me to heights that I never imagined and led me places that really surprised me. I never thought I’d be in some of the great positions that I found myself in. This would be the exclamation point, and I have to do it. 

Musicians Union Calls For Better Pay for SXSW Performers

A group of musicians who have gathered together under the banner of the Union of Musicians and Allied Workers (UMAW) has published a petition calling for better pay for artists selected to perform at the annual SXSW conference and festival each March. The petition — which at press time bore the names of more than 400 artists, and which is being continually updated with more names — has been signed by artists such as Eve 6, Mountain Goats, Jeremy Messersmith, Speedy Ortiz, Zola Jesus, Pedro the Lion, YACHT and Emperor X, as well as the Songwriters of North America (SoNA). Of the signees listed on the site, a half-dozen are scheduled to play SXSW this year.

In the petition, the UMAW is taking aim at the compensation that artists receive for being officially invited to perform at the festival, which launched in Austin in 1987. The petition claims that artists who are selected to perform must first pay an application fee, which has risen from $40 in 2012 to $55 this year, while they are offered a choice of either a festival wristband or $250 ($100 for a solo artist) as compensation. International artists, the petition says, are only offered a wristband, with no possibility of financial compensation.

In light of those claims, the UMAW is requesting that compensation for artists be raised from $250 to $750 per act; that a festival wristband be included as part of that compensation, not as an either/or choice; that international artists be offered the same compensation as domestic U.S. artists; and that the application fee be eliminated. The petition is addressed to SXSW and Penske Media, which owns Billboard as well as publications like Rolling Stone, Variety, and The Hollywood Reporter. (In April 2021, Penske Media Corporation became an investor in SXSW by taking a 50% stake in the conference and festival. A rep for PMC did not respond to a request for comment.)

“SXSW is honored to host over 1,400 showcasing acts every March,” a SXSW spokesperson said in a statement to Billboard. “We are committed to creating professional opportunities by bringing emerging artists together with media, the global music industry, and influential audiences. We appreciate the feedback from the UMAW and will be doing our policy review after next month’s event.”

The UMAW, which has 18 members on its steering committee, including Sadie Dupuis of Speedy Ortiz and Zachary Cole Smith of DIIV, has been active with petitions in the past. The most impactful has been the Justice At Spotify campaign, launched in 2020 to protest the low streaming royalty payouts from the music streamer, which was signed by more than 6,000 individuals and demanded both higher royalty rates and a switch to user-centric royalties. That initiative was followed up with a series of protests by musicians outside Spotify offices around the globe in March 2021; days later, Spotify launched a website called Loud & Clear intended to increase transparency around how it pays rights holders.

Yeah Yeah Yeahs Announce Summer Tour Dates & Share Subdued ‘Blacktop’ Video

Yeah Yeah Yeahs is coming to a city near you! On Tuesday (Feb. 7), the group — which consists of members Karen O, Brian Chase and Nick Zinner — announced that it will hit the road this summer for a tour across North America, Europe and Asia.

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The North American leg of the tour will kick off on May 3 with a date at Washington, D.C.’s The Anthem. The trio will make stops, for solo gigs and on the festival circuit, throughout Atlanta, Houston, Minneapolis, Chicago and more before concluding on June 10 at The Greek Theatre in Berkley, Calif. After performing at Japan’s Fuji Rock Festival, the band will hit up London, Paris, Amsterdam and Berlin in August. The Faint and Perfume Genius will be supporting the band on select dates.

Fans wanting to see the Yeah Yeah Yeahs can score pre-sale tickets starting on Wednesday, Feb. 8, at  8 a.m. PT (password is COOLKIDZ23). General on-sale begins on Friday, Feb. 10, at 10 a.m. local. If your city has been skipped this time around, don’t worry. “We’ll be announcing some more dates soon!” the group wrote on Instagram.

In addition to the tour dates, the group dropped the video for “Blackdrop,” which hails from its fifth studio album, Cool It Down. The visual features lead singer Karen O in glittering eye makeup and glossy red lips, singing the track’s emotive lyrics in a fuzzy video reminiscent of the ’80s.

“‘Blacktop’ stuck out to me early on — the demo was very stripped down instrumentally and emotionally. It was a step towards what radical closeness feels like after a long separation,” the singer explained in a press release. “Each record has one of these diamonds in the rough that just feels like flying to me. It felt right to keep the video as stripped down and dare I say beautiful in its naïveté. David Black put us in front of his ’70s analog video camera with the intention to pull stills for band shots. He had me sing to ‘Blacktop’ before I had even memorized the lyrics — I thought I knew the song by heart but it felt like an introduction, like meeting it for the first time. It wasn’t intended to end up as a video and as a return to the earliest visuals from the record it completes a circle. We’re so happy we have it, a simple layered performance for a deceptively simple song. We hope you enjoy.”

Watch the visual for “Blacktop” in the video above. See the dates for Yeah Yeah Yeahs summer tour below.

YEAH YEAH YEAHS 2023 TOUR DATES

Rihanna tiene nueva figura de cera con tema de Gala del Met

Madame Tussauds anunció el martes (7 de febrero) que Rihanna tendrá una nueva figura de cera en su museo de Nueva York.

La representación de cera se inspira en el emblemático look de la superestrella en la Gala del Met de 2018, “Heavenly Bodies: Fashion and the Catholic Imagination” (Cuerpos celestiales: la moda y la imaginación católica). Como copresidenta junto a Anna Wintour, Donatella Versace y Amal Clooney, RiRi subió los escalones del Museo Metropolitano de Arte en un despampanante minivestido de corsé con cuentas y una bata de Margiela que le hacía juego. En un homenaje al tema religioso del evento, combinó estos detalles de moda con un sombrero de obispo papal y un ostentoso collar con crucifijo.

La más reciente figura de Rihanna se develará en el salón Glow Gala del Madame Tussauds New York, en Times Square, el miércoles (8 de febrero), y encajará a la perfección con la temática de neón de la sala gracias a las luces LED insertadas en su atuendo.

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La presentación llega pocos días antes de que la artista nominada al Oscar suba al escenario para su muy esperado espectáculo del medio tiempo del Super Bowl LVII. La actuación marcará su regreso oficial al escenario en más de siete años desde que lanzó Anti, su más reciente álbum de estudio, en 2016.

“Rihanna seguramente hará historia con su próximo show en vivo este domingo, por lo que es el momento perfecto para que develemos su nueva figura exclusivamente en Madame Tussauds New York, donde los fans pueden admirar y posar con el ícono”, dijo Joerg Hanel, gerente general de Madame Tussauds New York, en un comunicado.

Según un comunicado, se agregará otra figura de cera de Rihanna al Madame Tussauds Orlando en algún momento antes que finalice este año, con su atuendo del Super Bowl.

Aquí la figura de cera inspirada de Rihanna inspirada en la Gala del Met:

Rihanna Madame Tussauds

Rihanna

Courtesy of Madame Tussauds

Jack Antonoff Weighs in On the Problem With Dynamic Concert Ticket Pricing: ‘We Know Who’s Making It Impossible’

With his second producer of the year non-classical trophy in hand after the 2023 Grammy Awards on Sunday (Feb. 5), Jack Antonoff took some time during his press chat after accepting to weigh in on the recent controversies around ballooning concert ticket prices and on-sale snafus for some of the industry’s biggest acts.

The producer-songwriter and frequent Taylor Swift collaborator made one thing perfectly clear during his chat with reporters on his feelings about mega-promoters: Them, they’re the problem, not us.

“The whole thing is incredibly tough. There’s no reason why … if I can go online and buy a car and have it delivered to my house, why can’t I buy a f–king ticket at the price that the artist wants it to be? So it’s that simple,” Antonoff said of the distress facing some fans when buying tickets to shows by their favorite acts.

“And you know the reason why. And it’s not ’cause of artists,” he added, without naming names of any industry ticketing agencies in particular. “So the one thing that I would say while holding a microphone is everybody’s got to chill on the artists. Because everyone’s trying to figure it out. We know who’s making it impossible.”

Antonoff, who has held forth on the topic of touring and dynamic ticket pricing before, said that he would like to see the industry allow artists to opt-out of the format that often results in sky-high prices for fans. He also stumped for the industry to stop “taxing merch” and allow artists to sell tickets at a “price they actually believe.”

In the wake of January’s contentious Senate Judiciary hearings on Ticketmaster, Ineffable Music Group announced a plan to cut merch fees for bands at its venues.

“Don’t turn a live show into a free market,” Antonoff said. “Because that’s really dirty. Charge what you think is fair … but if [for] one person $50 is nothing and for one person $50 is more than they can ever spend … you’re creating a situation where a different group of people can come together at one price. The second everything fluctuates is the second it goes K-shaped and turns into a weird free market is not what we do.”

Back in November, Antonoff tweeted out a similar complaint in which he blasted music venues for taking a cut of artist’s merch sales. “While we are having the discussion can venues simply stop taxing merch of artists? This is literally the only way you make money when you start out touring,” he wrote. “The more we make it tenable for young and small artists to make a living on the road the more great music we will get. Touring is one of the most honest ways to make a living. Some of the hardest and most heartfelt work you can do. So why must [they] f— artist[s] so hard?”

Antonoff added, “[Simple] solutions, stop taxing merch, stop lying to artists about costs of putting on shows, include artists in more areas of revenue. The stories I could tell from my years of touring are bananas. Young artists on tour are the last to see any money.”

Watch him discuss ticket pricing and merch in the Grammys press room below:

LeBron “Definitely Disappointed” Kyrie Irving Not A Laker

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Cavaliers vs Lakers

Source: MediaNews Group/Orange County Register via Getty Images / Getty

In an interview, NBA superstar LeBron James expressed his disappointment over the Los Angeles Lakers not being able to trade for Kyrie Irving.

For LeBron James, the chance to team up once again with his former teammate Kyrie Irving on the Los Angeles Lakers has been a desire since the offseason. It seemed more possible as the team made an offer when Irving requested a trade from the Brooklyn Nets last Friday (Feb. 3rd), but the Nets ultimately traded him to the Dallas Mavericks with the deal becoming official on Monday (Feb. 6th). James would soon write on Twitter cryptically, “Maybe it’s me” as word of the deal went public.

Sitting down for an interview with reporter Michael Wilbon for the NBA on ESPN, James was candid. “I can’t sit here and say I’m not disappointed on not being able to land such a talent,” James said. “Someone I had great chemistry with, I know I got great chemistry with on the floor, that can help you win championships in my mind, in my eyes. But my focus has shifted now, my focus has shifted back to where it should be and that’s this club now, and what we have now.”

Wilbon responded with surprise, “That’s a quick pivot LeBron.” The four-time league MVP agreed, saying “I don’t get too excited about the possibilities of things that can be. I kind of envision myself on what it can, but I don’t invest it all the way into it until I know it’s happening and when it does not happen, I’m back locked in on the job at hand. James and Irving were teammates on the Cleveland Cavaliers from 2014 to 2017, reaching the Finals in all three years and winning the franchise’s only title over the Golden State Warriors in 2016.

James is on the verge of breaking the all-time scoring record, held by former Lakers great Kareem Abdul-Jabbar. The current Lakers team, however, has been the source of constant discussion as they sit at 13th in the Western Conference despite another tremendous All-Star season from the 38-year-old forward. James has reportedly been pushing the team’s front office to make moves to improve the roster to make the playoffs as center Anthony Davis has struggled with injuries and Russell Westbrook has been shifted to a role off the bench.

Funk Master Flex & The Wu-Tang Clan Squash Their Decades Old Beef

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DaBaby In Concert - New York, NY

Source: Johnny Nunez / Getty

For more than two decades, the Wu-Tang Clan and Funk Master Flex have had been at odds over an incident that transpired at Hot 97’s Summer Jam in 1997.

Now, 25 years later the iconic rap group and Hip-Hop renowned DJ have finally squashed their beef. Flex even teased a collaboration to let everyone know the feud they had going is now water under the bridge. Two days ago Funk Master Flex took to his Instagram page to let the Hip-Hop world know that he and the Wu are back on good terms as he posed next to The Abbot aka The RZA. In the caption, he apologized to the group for the quarter century old incident.

I WANNA TAKE THIS TIME TO APOLOGIZE TO THE @RZA AND THE ENTIRE @WUTANGCLAN!!! ALMOST 25YRS AGO THE GROUP, ME AND HOT97 HAD A DISAGREEMENT THAT TO ME NEVER GOT PUT TO BED AND I APOLOGIZE!

LOOKING BACK AT THIS 20 SUMTHIN YEARS LATER.. WE GONNA MAKE UP FOR THE TIME WE MISSED…

THE WORLDS GREATEST RAP GROUP AND THE WORLDS GREATEST RADIO STATIONS ARE GOING TO COME TOGETHER BRING U SOMETHING AMAZING!

RZA + FUNKFLEX + WUTANG = ????

For those who aren’t familiar with the situation, the beef began back in 1997 when Hot 97 strong armed the Wu and told them that if they didn’t perform at Hot 97’s Summer Jam concert they’d never have their music played on the radio station again. Keep in mind back then streaming music wasn’t even a thought. And Hot 97 was basically the only station in town to get your Hip-Hop music fix.

Knowing that they needed the station to spin their records, Wu-Tang relented and took the Summer Jam stage, but not without sending a message to the radio station during their set. Ghostface Killah led the crowd in a “F*ck Hot 97” chant.

Now, all these years later, Funk Flex and the Wu have let bygones be bygones and are possibly going to be going into the studio to cook something up for the Hip-Hop heads who can’t get enough of that OG Hip-Hop sound. Lord knows we need some of that these days. Hopefully it’ll come sooner than later.

What do y’all think of Funk Flex and the Wu-Tang finally burying the hatchet? Let us know in the comments section below.

Chartbreaker: charlieonnafriday Flooded the Market — And Earned a Breakthrough Hit

In early 2022, charlieonnafriday had just finished recording the last song for his first project and was about to drive away from the studio. Then his producer Tyler Dopps called. “He was like, ‘Wait, there’s one more thing that we have to do before you leave,’” the 19-year-old artist recalls. Dopps played him a languid loop, and the singer-rapper wrote down the lyrics that ultimately became the hook to his pop-leaning breakup track, “Enough.”

The song wasn’t ready at the time to make the project, so he stashed it away in his phone. But months later, ready or not, “Enough” took off on social media. While driving to Los Angeles from his native Seattle with a friend last June, charlieonnafriday (born Charlie Finch) played the song and belted along to the chorus — which his friend filmed and posted on TikTok. The clip not only went viral but became charlieonnafriday’s breakthrough hit — two things he’d been building toward since childhood.

He started uploading vlogs to YouTube at eight years old and continued creating content on TikTok with his friends throughout high school. Inspired by his hometown hero Macklemore, he developed an interest in music, and in the eighth grade, after seeing his friend’s older brother producing in a home studio, started making his own. Over the next few years, the two stockpiled “hundreds of songs” as charlieonnafriday honed his rap skills during their daily sessions. “Every time I made a song, I felt like I was getting better slowly,” he says. “That’s what really interested me. I wanted to see how far I could take it and how good I could get.”

After taking a break to focus on school and football, he was motivated by the pandemic lockdown to pick the craft back up — this time on his own. Charlieonafriday started recording with Logic Pro and leaned heavily on YouTube tutorials to show him the ropes, admitting the hardest part was learning how to mix his own vocals. On the production side, he decided to trade in the trap drums that grounded his early music for more melodic beats, creating a pop-rap hybrid. “The artist always has that vision in their head,” he says, “but if you know how to do it, then it’s seamless.”

Charlieonnafriday

Charlieonnafriday photographed on January 23, 2023 in Los Angeles.

Michelle Genevieve Gonzales

He then “started flooding TikTok” with snippets of new songs — advising viewers to “live every day like it’s Friday,” inspiring his moniker — in hopes of building a fan base outside of Seattle. At the start of 2021, he made his first significant splash when he teased the intoxicating “After Hours.” Months later, the song caught the attention of Geoff Ogunlesi, CEO of The Ogunlesi Group, who signed on to co-manage charlieonnafriday (along with the company’s Sam Weiss, charlieonnafriday’s day-to-day manager, as well as Anthony and Ameer Brown, CEO and president, respectively, of digital marketing company Breakr). By the end of the year, “After Hours” surged to a new level of virality, with two live performance clips that have collected more than 13 million views.

Record labels were calling, but Ogunlesi was intent on waiting for the rising artist to release a body of work before committing to a deal. “It was risky because in this music landscape, moments are fleeting,” he admits. “You’re rolling the dice where, if and when ‘After Hours’ dies down, do the labels disappear? Do you lose an opportunity? [But] we felt really strong with our strategy.”

The artist’s debut project, the eight-track Onnafriday, arrived in April 2022 and soon after, he started taking meetings with the labels competing for him. He was immediately sold on Island, saying he was swayed by the label’s “family vibe,” and signed a record deal that summer. “A lot of the labels I met with two or three people, but with Island, I met everybody,” he says. “I knew that Island would put in a lot of effort. Labels are amazing for dumping gas on a flame.”

But “Enough” still didn’t have more than a refrain at that point — and as it began to take off online, he started feeling the pressure. He recalls with a laugh his team’s mentality: “Get [co-writer] Club 97, Tyler [Dopps] and Charlie in a room and finish it, [because] there are videos with five million views on a song that’s not done.”

“Enough” was finally released in August, and soon crossed over from social media to streaming services to radio airwaves — which Ogunlesi refers to as “icing on the cake” — fueled by a promotional run set up by the label. “At the end of the day, a lot of life is built on relationships,” says Ogunlesi. “Nothing really beats meeting people, winning them over [and] having programmers that are fans.” By November, charlieonnafriday made his debut on Billboard’s Pop Airplay chart, where “Enough” has since reached a No. 22 high on charts dated Jan. 28.

Having recently moved to Los Angeles — where he lives in a house “full of the same homies I started with” — charlieonnafriday kicked the year off with his new single “That’s What I Get,” amid a 10-date college tour across the country that wraps in February. He’ll then head overseas, playing to some of the biggest crowds of his career and opening for an artist he calls “one of the greatest performers ever”: Macklemore. And though hesitant on announcing a release date, he’s planning to drop a deluxe version of Onnafriday later this year.

“We’re not just trying to build a song, we’re trying to build an artist,” says Ogunlesi. “It has to extend beyond just one moment.”

Charlieonnafriday, Geoff Ogunlesi

Charlieonnafriday and Geoff Ogunlesi photographed on January 23, 2023 in Los Angeles.

Michelle Genevieve Gonzales

A version of this story originally appeared in the Feb. 4, 2023, issue of Billboard.