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Pop Stars Aren’t Popping Like They Used To — Do Labels Have a Plan?

What does it mean to “break” an artist? It’s a question that has plagued the music industry in recent months. If a singer has billions of streams but walks down the street unrecognized, have they broken? Is a lone billion-stream single enough, or is a second hit required as proof of staying power? And what if an artist racks up multiple hits but can’t pull off a major headlining tour?

The consensus among label executives is that the last pop artist to break big was Olivia Rodrigo, who had four top 10 Billboard Hot 100 hits during 2021 and debuted at No. 1 on the chart with “Vampire” in July 2023. It’s a track record, they say, that today makes her seem like a unicorn.

“Nobody knows how to break music right now,” one senior executive laments. “I think they’re all lost.”

“There is a need and a desire for new artists that have real substance — artists that are more than just a song, that we can really lean into, buy concert tickets, buy [merchandise],” says J. Erving, a manager and founder of the artist services and distribution company Human Re Sources.

“Each person I talk to in the industry is more depressed [about this] than the person I talked to before them,” says another manager.

This melancholy flies in the face of some bright spots. As of July 1, 14 artists had cracked the Hot 100’s top 10 for the first time, a varied group that includes the Nigerian singer Rema, the American rapper Coi Leray, the country powerhouse Bailey Zimmerman, and the regional Mexican star Peso Pluma. That number is already more than double the six newcomers (plus the Encanto cast) who entered the top 10 over the same six-month period last year — seemingly a sign that the industry can still catapult young talent into the popular consciousness.

Genrewise, country is buzzing, and Pluma is at the forefront of a regional Mexican boom. “There are artists breaking. It’s just that they’re in different genres, not typical pop,” one major-label A&R executive says. Pop’s current genre share dropped from 12.87% at the start of the year to 10.69% at the mid-point, according to Luminate.

Still, many music executives remain worried about stagnation beyond a single musical style. They scan the landscape and see “moments,” as one put it, that can fade, rather than genuine breakthroughs that endure. “A lot of people have this bleak mindset,” a second major-label A&R executive says. Even pop radio is seeing “historic lows” in consensus hits, according to radio veteran Guy Zapoleon, which has led to “a bear market for new music.”

Dylan Bourne, who manages rapper JELEEL!, among others, expresses a common industry sentiment: “I see one act that has broken through this year, and that’s Ice Spice.” He adds, “The fears and concerns that people were having last year have only increased.”

Some blame the meager number of big breakthroughs on label decisions. According to the first A&R executive, “Labels signed more and signed worse than ever before in the decade-plus I’ve been at a major.”

Some cite the precipitous decline of mass media like radio and the maddening unpredictability of TikTok. And some attribute the feeling of industry inertia to the exhausting intensity of competing for attention in a world where gamers and influencers wield as much clout as music artists, if not more.

“Every issue that we’re facing right now comes down to oversaturation,” Bourne says. “People are just buried in content.”

“You know when you go camping and someone pulls out a guitar, and you’re like, ‘Oh, my God. Can you please stop?’ ” grouses a third A&R. “That guy is on [digital service providers] now.”

In addition to those factors, executives say, a hit doesn’t mean what it used to. It’s common to hear grumbles about young acts who have hundreds of millions of plays of a single but can’t fill a small room for a live performance. “It’s easier [today] for folks to be passive fans,” Erving says. “For you to consider yourself really broken, people need to care about you beyond the song. Where is the connectivity? Are people really dialed in in a deeper way?”

As a result of these shifts, some executives argue that the industry needs to change the way it thinks about breaking artists. As one A&R executive puts it: “Maybe there aren’t as many players slugging home runs, but there are more producing a steady stream of singles and doubles.”

Talya Elitzer, co-founder of label and management company Godmode, works with rapper JPEGMafia, who she says “hasn’t had a traditional hit in a commercial sense.” Even so, “his business is enormous,” she adds. “We sold 15,000 vinyl records from his web store in 24 hours. He sells seven figures in merch.”

Another act climbing into this camp is Laufey, a Berklee-trained jazz singer and multi-instrumentalist who has amassed fans with swooning bossa nova and a lively TikTok presence. 18-ish months after Laufey released her debut EP, she was the number-one selling artist in terms of merch in small-cap rooms in 2022, according to Atvenu, the payment processing system which handles transactions at 125,000 shows a year. She sold out a fall tour where the average room fit 1,500 fans. “Some fans show up dressed like her,” says her manager, Max Gredinger.

Bourne believes that “if you’re an artist earning well into seven figures a year repeatedly on an annual basis, you’ve broken to a certain degree.” But he acknowledges “that is a different recognition of what breaking means” relative to the one that much of the industry still relies on.

That’s partially because ticket and merch numbers don’t matter as much to most labels. Unless an artist signs a 360 deal — which are increasingly out of favor with managers and lawyers — record companies are not getting a cut of those revenue streams. Labels tend to earn the bulk of their money from streams, downloads and old-fashioned sales.

The industry is “slowly moving” toward a different concept of breaking, one entertainment attorney says. “People are celebrating the mid-level breaks as if it’s the biggest thing in the world, because that’s what you get these days.”

Steve Cooper, former CEO of Warner Music Group, said last year that the company had taken steps to lessen its “dependency on superstars.” One way the major labels have done that is step up signings, with the goal of spreading growth across a larger number of artists rather than relying on a few tent-pole acts. In 2022, Hartwig Masuch, CEO of BMG, noted that his company’s business model “is designed to be robust enough not to need hits in order to survive.”

In addition, both major labels and streaming services are increasingly focused on identifying “superfans” and finding new ways to extract money from them. If these efforts are effective, the industry will be unable to avoid the reality that artists with small but passionate followings may generate more business than those with wide, shallow fan bases.

A study released by Spotify in July concluded that artists’ most dedicated followers — presumably the ones that might come to a show dressed like the performer — make up just 2% of their monthly listeners but generate 18% of their streams. Even more important: Those devotees account for 52% of merch sales.

For now, the uneasiness felt around the music industry is likely to persist. “The doomsday thing is comforting for people that don’t know what’s going to happen next,” says Kayode Badmus-Wellington, an A&R consultant for Def Jam. But he prefers to “revel in” the uncertainty. “I don’t know what’s going to happen next,” he adds. “But I want to be a part of it.”

Liam Payne Shouts Out One Direction as ‘What Makes You Beautiful’ Nears 1 Billion Streams: ‘Miss You Boys’

It’s been 12 years since One Direction burst onto the scene with their massive global hit, “What Makes You Beautiful,” and on Wednesday (Aug. 2), Liam Payne celebrated a new milestone for the song.

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“Wow I just got told we’re about to make a billion streams on wmyb,” the 29-year-old singer wrote alongside a throwback photo of himself posing with former bandmates Harry Styles, Niall Horan, Zayn Malik and Louis Tomlinson. “Never in the making of this song so early in our career did I think I would be looking at those numbers what an achievement boys!”

He continued, “I’m so lucky not only to share this with you but also this amazing fanbase everyday I’m learning about myself and what was all of this for but now when I listen back and think of the power we all had including you as a fanbase I’m so happy that for 5 years we made such a great soundtrack to life for myself and everyone who got to listen sharing laughter pain and everything in between miss you boys. Lots of love.”

See Payne’s post here.

Last month, Payne reflected on one of his bigger career controversies, in which he bashed his former bandmates and controversially claimed on Logan Paul’s Impaulsive podcast that he was the inspiration behind Simon Cowell’s decision to create One Direction.

In an eight-minute YouTube video posted on July 8, the singer revealed that the subsequent backlash from the interview was one of the incidents that ultimately encouraged him to enter a sobriety treatment program for 100 days. “My own frustrations with my own career and where I kind of landed, I took shots at everybody else which is wrong. Obviously, I want to apologize for that, in the first instance, because that’s definitely not me,” he shared in the clip. “One of the biggest remarks I made was about the One Direction thing … and a lot of self-protection, I suppose, in that moment, more than anything. The rest of the boys really stuck by me when I needed them most, they kinda came to the rescue. Even Zayn, as well, which is why I did send him a little thank you online. It came across really big-headed didn’t it?”

Moving forward, the “Strip That Down” singer said he’s focusing on his sobriety as he continues to make social media content for the rest of the year. He’s also set to head out on a headlining tour later in the year.

Lionsgate Picks Up For King & Country’s ‘Unsung Hero’ Movie

For years during their concerts, contemporary christian music sibling duo For King & Country — brothers Joel and Luke Smallbone — have been sharing the story of their family’s immigration from Australia to the United States.

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Now, their story is coming to the big screen, as Lionsgate has picked up Kingdom Story Company’s Unsung Hero, which marks the directorial debut for Joel, according to The Hollywood Reporter. Unsung Hero will release April 26, 2024.

Since launching their debut album Crave in 2012, For King & Country has notched 13 No. 1 hits on Billboard‘s Christian Airplay chart, including “God Only Knows” and “For God Is With Us,” and has won four Grammy trophies.

The movie follows the musically talented family, which moved stateside after their father’s music company in Australia dissolved. After moving to Nashville, the duo’s older sister, Rebecca St. James, earned a string of hits in the 1990s and 2000s. The brothers got their start in music by being roadies on their sister’s tours. Unsung Hero centers on the family’s matriarch, Helen Smallbone (played by Daisy Betts), and how her faith and determination played an essential role in the family’s story.

The movie will star Joel portraying his father, David Smallbone, with additional cast members including Jonathan Jackson, Candace Cameron Bure, Kirrilee Berger, Lucas Black, Terry O’Quinn and Lady A’s Hillary Scott. Smallbone and Richard Ramsey direct the film, which is based upon a script Smallbone and Ramsey also wrote together. Producers on the project are Justin Tolley, Josh Walsh and Luke Smallbone.

Lil Wayne Reveals His Own Greatest Rappers List: See His Top Five

Weezy was ranked No. 7 on Billboard and Vibe‘s 50 Greatest Rappers of All Time list.

After being featured in the top 10 of Billboard and Vibe‘s Greatest Rappers of All Time list, Lil Wayne has decided to share his own ranking.

In his new Billboard cover story that was published Wednesday (Aug. 2) in honor of hip-hop’s 50th anniversary this month, Weezy shared the top five from his G.O.A.T. rappers list (in “no specific order,” he clarified): Missy Elliott, Jay-Z, UGK, Goodie Mob and The Notorious B.I.G. “It’s because I organically grew up on [them]. You know, when you’re asked, ‘How’d you start listening?,’ there’s a story for everybody … like, someone I know told me to start listening or whatever. But like I said, every decision I make is organic,” he told Gail Mitchell, Billboard‘s executive director of R&B and hip-hop.

Weezy himself ranked No. 7 on our list, for being “one of the most masterful lyricists of our time, delivering mind-boggling verses for the last quarter century,” and for “setting the stage for rap hopefuls and fellow Billboard all-time chart stars Drake and Nicki Minaj, both of whom Wayne helped develop into the global icons they are today by way of his Young Money/Cash Money record label.” When asked during his Billboard cover interview about his placement on the list, Tunechi responded, “That’s awesome. You would be happy to be anywhere on that list.”

Billboard broke down Wayne’s relationships with each rapper and rap group from his G.O.A.T. list below.

Billboard Says Lawyers Are Too Busy. The Future Will Be Better (Guest Column)

Ask a lawyer: “Do you have too many clients?” The answer will only ever be, “I’d like more.” But not all lawyer-client relationships are created equal. Entertainment lawyers are not like lawyers who handle class action lawsuits and represent thousands of clients with little contact, or personal injury lawyers where you hope that you never have to help the particular client again. We are in a high touch, fast-paced, relationship-based, paper-intensive business.

Billboard raised some great questions and points last month in its widely-discussed report, “Music Lawyers Have a Problem: Too Many Clients, Too Many Deals & Too Much Paperwork.” It’s true: the digital era has removed substantial barriers of entry to recording and distribution of music. Now combine that with the ease and speed of music to market, songs written and recorded, sometimes by as many as ten or more credited writers and producers, and deals that are as varied and creative as the music they’re meant to protect. You’re left with ever-growing piles of music business paperwork.

This “Lawyer Problem” can and will be fixed by a combination of music industry education and training and the deployment of deal-making platforms and tools, aided by AI, that modernize and improve the whole dealmaking process. These are the fundamental beliefs that led me — and co-founder Steven Ship — to build Creative Intell, an education and deal-drafting platform now in private beta.

This doesn’t mean that every artist and their team members need to go to law school. But let’s face it: if you bring your car to a mechanic and can’t describe the problem, you aren’t setting yourself – or the mechanic – up for success. Attorneys spend an enormous amount of time on education, walking clients through basic deal points and nuances. In an age when deals are getting more and more bespoke, it behooves artists and their camps to master the broad dynamics and key terms of basic dealmaking. A striking number of industry professionals in positions where they should know better still don’t understand basic royalty accountings or recoupment; each one of these cases costs the client billable hours and/or a law firm a lot of time.

Administrative process may not sound like the sexiest topic. But given the high volume of deals being done, an enormous amount of time is wasted on tasks as simple as downloading documents, saving the file to the correct folder and naming the document, redlining, checking precedent from prior deals, and looking for variations to include in a revised draft. If you’re a lawyer or a manager, how many emails do you send or receive asking “Where are we with this?” Talk to any working attorney in the music business, and they will acknowledge that these are substantial, contributing factors to the drag on deals.

And you’d be amazed what happens once a deal is signed. How much time is spent on taking contracting metadata and having it entered into royalty systems? Why are producer agreements sent to record labels as PDFs that need to be manually entered into royalty systems? The same goes for song split data for publishers and PROs. Minutes that add up to hours and days can be saved throughout the entire contracting process. Notably, none of the tools utilized by music industry attorneys are actually built for making contracts or their other needs. As platforms where all of the above can be executed, organized and archived in one place emerge and become industry standard, transformative speed and efficiency will result.

And of course, it wouldn’t be a “future of work” piece if we didn’t touch on the potential of AI. Generative tech offers enormous promise in the dealmaking and contracting spaces. Google “legal tech” and “AI” and you’ll see waves of funding and new, still-experimental utility–and yes, plenty of missteps in these early days. But given the right focus and experienced oversight, well-trained engines are capable of generating bespoke language for some of the most common deals in the music business where clients can ask questions, and be provided with immediate, accurate contextual education. These sorts of next-generation platforms should lower the barrier to entry for all music industry stakeholders including artists, songwriters, producers, managers, etc. in a whole different way: creating much greater access to credible, needed legal direction and knowledge to handle the world of music industry deals.

None of this will put lawyers out of business. Rather, as the various elements laid out in this piece begin to come to market, attorneys will be freed to fix higher level issues such as song splits disputes that hold up income for years which require relationships to fix and stamina to resolve. They’ll have more time to develop relationships with more “buyers” and “sellers” to provide added value. And they’ll finally get ahead of paperwork to plan for their clients’ futures. In this world, lawyers may still be unable to help themselves from always wanting more clients. But those clients will receive better, faster service.

David Fritz is partner, Boyarski Fritz LLP, and co-founder, along with Steven Ship, of Creative Intell, a deal-making platform currently in private beta.

Gunna Flaunts ‘F—kumean’ Success in New ‘Rodeo Dr’ Music Video: Watch

On the heels of achieving his highest-charting unaccompanied Billboard Hot 100 hit with “F—kumean” (No. 4), Gunna has released a new music video for “Rodeo Dr.” Taken from his chart-topping A Gift & A Curse album, “Rodeo Dr” debuted and peaked at No. 42 on the Hot 100 last month on the chart dated July 1, 2023.

The Spike Jordan-helmed music video finds Gunna blending the autobiographical and the theatrical. The clip finds the rapper navigating a dramatized police car chase as he returns to Beverly Hills for the first time since his months-long jail stint. In May 2022, Gunna (alongside Young Thug and 28 other YSL associates) was charged in a 56-count RICO indictment and subsequently turned himself in. After pleading guilty to single racketeering conspiracy charge last December and receiving a four-year suspended sentence, Gunna was released from jail. Throughout the music video, Gunna flaunts luxury shopping bags and dedicated groupies alike, leaning into to triumphant tone of the video.

In the beginning of the music video, Gunna references the “snitching” controversy that has characterized most of the discourse around him for the past year. As “F—kumean” plays in the background, one character asks, “Man, y’all still f—k with that n—a?” “F—kumean, n—a?” another character responds. “You ain’t f—g with him?” The audio then cuts to a fictionalized news report alluding to the YSL situation before launching into Gunna’s gaudy return to Rodeo Drive. The music video ends with a scene between two inmates, one of whom is also from Gunna’s hometown, fondly watching the rapper’s raucous return to the streets.

Gunna has earned four top 10 hits on the Hot 100, reaching as high as No. 4 with both “F—kumean” and the Grammy-nominated “Drip Too Hard” (with Lil Baby). On the Billboard 200, the “Too Easy” rapper has sent five titles to the chart’s top 10, including the No. 1 albums Wunna and DS4EVER.

Nate Smith Reveals His Favorite Northern California Slang | Billboard Country Live

Nate Smith reveals his favorite Northern California slang at the Billboard Country Live event.

Nate Smith:
Hi, I’m Nate Smith, and here are some of my favorite Northern California slang words.

In Northern California, we say “hella.” Southern California doesn’t like that — they think it’s kind of silly, but we say “hella cool,” “hella this,” all that, so we say that all the time.

Another word we say is “sick” all the time. I don’t know if people say it over here in Tennessee, but we say “everything’s sick.” “Sick” is a good thing. If I say you are a “sick person,” man, just know that that’s a compliment from the bottom of my heart.

I say “rad,” “everything’s rad.” It’s an old-school term, like a skateboarder term from the ’80s, probably. I think “rad” is making a comeback.

And those are some of my favorite Northern California slang.

Watch the full video above!

How to Watch ‘Big Brother’: Best Ways to Stream the Season 25 Premiere for Free

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Big Brother is back for its 25th season! Hosted by Julie Chen Moonves, the reality show will air live Wednesday (Aug. 2) at 8 p.m. ET on CBS and stream on Paramount+.

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A Deaflympics gold medalist, brand strategist, exterminator, geriatric physician, professional flutist, political consultant and a DJ from Australia are among the 16 houseguests hoping to claim the $750,000 grand prize.

Keep reading for ways to stream the Big Brother premiere and other episodes from anywhere.

How to Stream Big Brother Online for Free

Good news, Big Brother fans: There are plenty of ways to stream the show online without paying a dime upfront.

Season 25 of Big Brother will premiere on Wednesday at 8 p.m. ET on CBS. The 90-minute, live premiere will also be available to stream on Paramount+ and CBS.com. Starting on Sunday, Big Brother will air three nights a week, new episodes will air on Sundays and Wednesdays at 8 p.m. ET and Thursdays at 9 p.m. ET., per Variety.  

The Big Brother 24/7 live feed will stream free on Pluto TV, but if you want to catch up on previous seasons of Big Brother, 24/7 live feeds and tons of other content in one place, subscribe to Paramount+ and enjoy a free trial for a month (uses code: PICKETT to redeem the free trial; offer ends Aug. 31).

‘Big Brother’ Season 25 on Paramount+

$0 for one month (with code: PICKETT) $5.99/month 100% off% OFF

Paramount+ subscriptions start at $5.99/month (or $59.99/year) for the Essential plan and $11.99/month (or $119.99/year) for the ad-free Premium plan with Showtime. Although both subscriptions allow you stream tens of thousands of episodes and movies, upgrading to the Premium tier gives you access to commercial-free streaming, local CBS stations, Showtime and more.

You can also try platforms that have CBS in the channel lineup such as DirectTV Stream and Fubo TV, both of which offer free trials at sign up. Sling TV, Vidgo and Hulu + Live TV offer CBS and other channels for an affordable price and ExpressVPN allows you to stream internationally.

Episodes of Big Brother are also available to stream free on Prime Video on Paramount+. Paid episodes are available on iTunes, Google Play, etc.

What’s streaming on Paramount+? Watch exclusive programs from BET to MTV, Comedy Central, Nickelodeon and The Smithsonian Channel including a lineup of original series includes Fatal Attraction, The Family Stone, School Spirits, Joe Pickett, Star Trek: Picard, 1923, 1883, Mayor of Kingstown, Seal Team, Star Trek Discovery, RuPaul’s Drag Race All Stars and iCarly.

Dungeons & Dragons: Honor Among Thieves, Scream VI, 80 for Brady, Top Gun: Maverick, Babylon and other movies are available to stream on Paramount+.

Keep reading for a breakdown of Big Brother’s new cast.

‘Big Brother’ Season 25 Cast: Meet the Houseguests

Sixteen houseguests, ranging from ages 21 to 63, will move into the Big Brother house this season. See the full list below.

  • America Lopez, 27, medical receptionist from Edinburg, Texas
  • Matt Klotz, 27, Deaflympics gold medalist from Cameron Park, Calif.
  • Blue Kim, 25, Brand Strategist from Riverside, Calif.
  • Kirsten Elwin, 25, molecular biologist from Orlando, Fla. via Dominica
  • Jag Bains, 25, trucking company owner from Omak, Wash.
  • Jared Fields, 25, exterminator from Norwalk, Conn.
  • Reilly Smedley, 24, bartender from Portland, Maine
  • Felicia Cannon, 63, real estate agent from Tacoma, Wash.
  • Luke Valentine, 30, illustrator from Weston, Fla.
  • Izzy Gleicher, 32, professional flutist from New York, N.Y.
  • Cameron Harding, 34, stay-at-home dad from Eastman, Ga.
  • Cory Wurtrnberger, 21, college student from Weston, Fla.
  • Mecole Hayes, 30, political consultant from St. Louis, Md.
  • Bowie Jane Ball, 45, a DJ from Melbourne, Australia
  • Hisam Goueli, 45, geriatric physician from Minneapolis, Minn.
  • Red Utley, 37, salesperson from Gatlinburg, Tenn.

Watch a preview of the new season of Big Brother in the video below.



A Midsummer Night’s Rave: How the Globe Theatre’s Music Keeps Shakespeare Surprising

Throughout the summer of 2023, London’s Globe Theatre brought to life the ribald fantasy world of A Midsummer Night’s Dream, one of William Shakespeare’s best-loved comedies. Each night, as the sun disappeared beneath the moss-covered rim of the open-air theatre, a troupe of dexterous pros delivered the words of Western world’s most famous author just a stone’s throw from the Thames River. As befitting the 16th century source material, the production featured fairies, forests, iambic pentameter and men running around in baggy pantaloons — plus, club music pulsating in the background.

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No, the Globe Theatre isn’t a victim of noise pollution — the thumping dance music was an intentional choice in the Elle While-directed production, which tapped composer James Maloney to deliver a few sonic surprises for this production of the 1590s play. Needless to say, Shakespeare (or Marlowe, if you’re a conspiracy theorist) wasn’t a known rave enthusiast, but what’s even more surprising is that everything you hear during a Globe performance is purely acoustic — meaning there’s no knobs, speakers or motherboards lending these dancefloors vibes to the Bard of Avon’s words.

So how do a handful of musicians using zero electronics create a soundscape that could pass for the 3am DJ set wafting out of a London hotspot like Fabric or Heaven? “It was simple, but it took a bit of workshopping,” Dream composer James Maloney insists to Billboard over coffee on a balmy afternoon. The formally trained, West Midlands-born head of music at the Globe may be a just a touch humble. After all, his techniques are not exactly intuitive – or even easy for the layman to understand. For the club music effect, Maloney directed a tubist to play on the off beats while an orchestral bass drummer softly accompanied a player on the double kick drum: “When the kick drum plays, the volume of the bass goes down, creating the womp-womp, which has become a signature of dance music,” he clarifies. (Elementary, right?)

The 2023 production of Dream offered numerous outside-the-box aural delights, including “droney, ethereal sounds” elicited by rubber balls brushed over metal sheets, as well as a disorienting zhing effect created by a metal rod slapped against “a piece of a lorry we found knocking about a workshop.” All of this – not the mention the Charlie Mingus-influenced jazz that opens the production – lends this version of the classic “a slightly menacing, chaotic edge” that prevents it from feeling like a recurring Dream you’ve experienced before.

“You have to be playful and experimental,” Maloney says of his approach to the production’s score. When asked if some patrons object to the inclusion of modern sounds in a centuries-old play written by England’s most revered scribe, Maloney looks off and responds diplomatically. “Naturally, people can have an opinion about what it should be, and occasionally there’s a sense of, ‘It should be more this, less this.’ But the way I approach it is that the Globe is and has always been a bit of an experiment.”

It’s undeniable that the Globe as it stands today is not your grandfather’s grandfather’s grandfather’s (and so on) Globe. The original theatre burned down in 1613, and the second Globe that Shakespeare built was torn up sometime in the 1640s. In 1997, this theater – which is a meticulous reconstruction of the original – opened to much fanfare but uncertain long-term prospects. It was a gamble that paid off: In a city stuffed with historical attractions, it’s emerged as a top tourist destination, drawing international visitors and thousands of U.K. citizens who live outside of London. So even if some bristle at the contemporary flourishes, the inventiveness of Globe’s high-caliber productions makes amends ere long.

“Some people come to nearly every performance, and I mean that literally,” Maloney says. One high-profile example: Art-rock icon Kate Bush saw the Globe’s 2013 version of Dream more than a dozen times; she even subsequently used the production’s choreographer, Siân Williams, as the movement director for her 2014 residency at the Hammersmith Apollo in London.

So, to borrow a phrase coined by Shakespeare, the long and the short of it is that the Globe Theatre has paved a brick-lane path that evokes history but isn’t a prisoner to it, which allows the crew and players the opportunity to interpret hallowed material in novel ways.

Michelle Terry as Puck

Michelle Terry as Puck in A Midsummer Night’s Dream at Shakespeare’s Globe.

Helen Murray

The recent production of Dream is a testament to this. While the play has inspired everything from Hollywood flicks to a George Balanchine ballet to music from Felix Mendelssohn, the 2023 iteration somehow manages to deliver a fresh take on the source material. Most stage versions depict an orderly Athens that’s juxtaposed with a whimsical forest. In the hands of While’s production, Athens is a bit of a party town, imbued with a barely restrained libido. As Maloney puts it, “The forest is to Athens like a smoking area is to a club.” With that in mind, Maloney went about crafting music and sonic cues that are “a strange refraction of senses and sounds,” conjuring “the idea of a night club next door where you can just hear the music.”

Maloney’s experimental bent might be a symptom of his unusual road to working in a world-renown theater. “Where I’m from, there’s very little with regards to theater,” he says of his upbringing outside Birmingham. “It never felt like an option. Music didn’t really, either, except for the fact that I could study it.” After poring over music composition during his time at Oxford, he graduated in 2011, moved to Paris and began working at a bakery. When an Internet listing for a music-related job at the Globe caught his eye, he sent in an application with no expectations, figuring his music background was “too formal” and his lack of theater credentials would prove to be a nonstarter. To his surprise, he heard back, returned to London for an interview and got the gig.

As it turned out, theater experience wasn’t exactly necessary for the position he occupied when he started at the Globe in 2013 – it was a lot of photocopying, tea fetching and other operational tasks. After several years of working “in a creative environment without doing creative stuff,” he channeled his energy into recording Gaslight, a DIY album of minimalist, meditative music, at his parents’ house. In what Maloney describes as “an act of enormous generosity,” the acclaimed theater director Matthew Dunster – who worked at the Globe from 2015-2017 – was impressed enough with his side hustle that he asked Maloney to help with some of the music on a 2016 production of Cymbeline, titled Imogen. Following that, Maloney was invited to score a 2017 Globe staging of Much Ado About Nothing, which “changed everything” for him.



Now, Maloney regularly composes scores for Shakespearean productions (in addition to other theatrical gigs) while maintaining his role as head of music at the Globe Theatre. The latter position is a jack-of-all-trades job that involves finding musicians proficient in unusual instruments (while his scores veer toward the modern, many other Globe productions include antiquated instruments like the sackbut and shawm), troubleshooting rough patches during rehearsals and assisting other composers with the unexpected challenges endemic to composing music for an open-air space with exclusively acoustic instruments.

“The most surprising thing that you, as a composer, go through [when working on a Globe production] is the process where you cease to be a musician and become, for want of a better expression, a theater maker. You find yourself sacrificing musical ideas for dramatic decisions. You have to say, ‘That bit of your music that’s your favorite bit, we’re not doing it, because it doesn’t work with the storytelling.’ Or, ‘It’s too loud, you can’t hear the actor.’

“You’re the person sacrificing, because you instinctively know the production works better without it,” he continues. “It’s not just the music – it’s broader than that. It’s such an intense, exhausting experience. Saying 400-year-old words and dressing up, it’s not brain surgery — but it feels important when you’re doing it and there’s all these personalities and vulnerabilities in a room. It’s very meaningful.”

Kylie Jenner & Bratz Released a ‘Mini’ Collection Based on the Reality Star

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Kylie Jenner is getting dolled up, and this time, it doesn’t involve a lip kit from her self-titled beauty brand. The Kardashians reality star is making her debut as a miniature Bratz doll in the form of a palm-sized Bratz collectable collection inspired by her and some of her most iconic outfits.

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On Tuesday (Aug. 1), the doll brand released the Series 1 mini Jenner lookalikes, which includes a few of her legendary Met Gala outfits, while hinting at the potential for more to come. This collection completes a longtime dream of Jenner’s to be turned into one of the timeless dolls.

“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” said Jenner in a press statement. “I have loved every step of the process this past year in creating these dolls alongside the Bratz team.”

For Bratz, the partnership marks a major milestone for the brand as a whole.

“This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s first-ever celebrity collaboration,” said Bratz creative director Jasmin Larian in a press release. “Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive. Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today. We couldn’t be prouder to welcome Kylie into the Bratz family.”

There are a total of six minis you can collect with each representing key moments in her life. The collectibles will come with two different package designs that includes a Mini Jenner Bratz and an accessory. You can shop the Jenner minis on Amazon, Walmart and Target.

mini figurine of Kylie Jenner next to mini figurine of her dog

Amazon

Mini Bratz x Kylie Jenner Series 1 Collectible Figures

$9.99

Each collectable comes in blind packaging designed in a foil-wrapped twist on the classic Bratz trapezoid. Outfits you can look forward to collecting are her lavender ostrich feather dress from the 2019 Met Gala and her 2022 bridal Met Gala gown. Accessories you can expect include a cruiser in exclusive colors featuring Jenner’s signature across the side, Norman, one of Kylie’s Italian greyhounds and more.

For more product recommendations, check out our roundups of Barbie movie Funk Pops!, the best Barbie merch and Barbie Crocs.