News

When Island/Republic/MCA Nashville released Chappell Roan’s “The Giver” on March 12, the move extended a pop/country crossover trend that has seen the likes of Shaboozey, Beyoncè and Post Malone successfully hop genre fences.
As current as the development may be, it’s also a case of history repeating. The release comes 50 years after Freddy Fender’s “Before the Next Teardrop Falls” reigned on the Billboard Hot Country Songs chart dated March 15. “Teardrop” went on to top the Billboard Hot 100 on May 31, 1975, in the midst of a crossover wave.

“That song just caught fire,” says Country Music Hall of Fame member Joe Galante, who handled marketing for RCA Nashville at the time. “It sold, and that was one thing that made it difficult for people to walk away from, was the sales numbers. Even as a competitor, I was sitting there going, ‘How the hell is this happening?’ And you start looking at the numbers and you went, ‘Well, that’s how it’s happening.’ ”

Trending on Billboard

Fender’s success was not an isolated example in 1975. From March 8 through June 7 that year, four different singles reached the Hot 100 summit while simultaneously becoming country hits: Fender’s “Teardrop,” Olivia Newton-John’s “Have You Never Been Mellow,” B.J. Thomas’ “(Hey Won’t You Play) Another Somebody Done Somebody Wrong Song” and John Denver’s“Thank God I’m a Country Boy.”

When Fender was at No. 1, at least seven more titles on that same country chart made significant inroads on the Hot 100 and/or the Easy Listening chart (a predecessor of adult contemporary), including Jessi Colter’s “I’m Not Lisa,” Elvis Presley’s “My Boy” and Charlie Rich’s “My Elusive Dreams.” Additionally, Linda Ronstadt peaked at No. 2 on country with the Hank Williams song “I Can’t Help It (If I’m Still in Love With You),” weeks ahead of the crossover follow-up “When Will I Be Loved.”

Throughout the rest of 1975, the country crossover trend continued with Newton-John’s “Please Mister Please,” Fender’s “Wasted Days and Wasted Nights,” Glen Campbell’s “Rhinestone Cowboy,” The Eagles’ “Lyin’ Eyes,” Tanya Tucker’s “Lizzie and the Rainman” and C.W. McCall’s “Convoy.”

Then, as now, plenty of fans and critics debated if some of those titles belonged on the country station.

“For me, the answer to ‘What is country?’ is: the records that the country audience, at that time, thinks belong on a country radio station,” says Ed Salamon, a Country Radio Hall of Fame member who became PD in 1975 of WHN New York.

Salamon programmed plenty of crossover music, sometimes incorporating songs that weren’t being promoted to the station, in an effort to appeal to a metro audience that didn’t have much history with the genre. 

WHN became a major success story — just five years later, the Big Apple got a second country radio station — but its crossover mix yielded as much hostility from Nashville as praise. Part of that was directly related to the corporate source of some of the records on the playlist: Denver, Newton-John and The Eagles were all signed out of New York or Los Angeles. 

“There was such a pushback about what I did that I didn’t fully comprehend it at that time,” Salamon reflects. “I was taking the space that the Nashville label thought should go to one of their records on a country radio station, and I was giving it to the pop division.” 

Exactly one year after Fender topped the country chart, crossover material in 1976 had subsided. The number of crossover singles was the same, but none of them had the same level of impact. 

“It’s the luck of the draw,” says Country Radio Hall of Fame member Joel Raab, a consultant and former programmer for WHK Cleveland.

Two of those 1976 crossovers, Cledus Maggard’s “The White Knight” and Larry Groce’s “Junk Food Junkie,” were novelty records, distinguishing them from the 1975 batch.

“We’d seen success in the crossover the year before,” recalls Country Radio Hall of Fame member Barry Mardit, whose programming history included WEEP Pittsburgh and WWWW Detroit. “If those songs weren’t consistently coming, we were therefore looking for something else that would grab the ear, that would grab the attention of the listener, like a novelty song does.”

Crossover records would continue through the rest of the ’70s, with Crystal Gayle, Dolly Parton, Ronnie Milsap, Kenny Rogers, Eddie Rabbitt and a couple of Waylon Jennings & Willie Nelson duets benefiting. In most cases, those happened when one or more label executives were enthusiastic enough to take a risk. Record companies had to be judicious since radio stations relied heavily on local sales reports for research.

“You had to have product in stores in order for people to do sales checks,” Galante notes. “So it wasn’t as simple as just saying, ‘Oh, I think I’ll go do this.’ You’ve got to get the goods in stores, and if it didn’t move and they [were returned], you got a double whammy. And you’d spent the money. So you were careful about your shots, and you didn’t go willy-nilly trying to cross over a record.”

Similarly, artists often err when they purposely attempt to cross over. It’s an issue that country learned the hard way in the aftermath of the 1980 Urban Cowboy soundtrack.

“The Urban Cowboy sound was a moment,” Raab says. “It wasn’t a trend. It was just a bunch of really good hit songs that went with a movie — and those songs, by the way, were all pretty country: [Johnny Lee’s] ‘Looking for Love’ and [Mickey Gilley’s]‘Stand by Me.’ These were just really good country records. And because the movie was so popular, [some artists] said, ‘Oh, you know, I’ll be more pop.’ And they made these really bad pop-sounding records in the early to mid-’80s.”

The 2025 version of crossover is a little different — streaming data has helped identify the songs that work across formats, influencing the trajectory for music by Morgan Wallen, Ella Langley & Riley Green, Marshmello & Kane Brown, HARDY, Jelly Roll and Dasha.

Artists are interacting more freely across genre, with pairings of Kelsea Ballerini & Noah Kahan, Thomas Rhett & Teddy Swims and Post Malone & Wallen all on the current Hot Country Songs chart. And, Galante points out, country acts are playing stadiums and arenas in major markets, unlike in the ’70s, when they were mostly in small theaters in midsize metros. 

As a result, there’s less incentive for country artists to refashion their music in a play for pop success.

“Country is just so big in its own right,” Mardit says, “that they don’t need to do that.”