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After Pop Smoke passed away, his team was working on finishing his first album, “Shoot for the Stars, Aim for the Moon”.
One song, called “Paranoia,” originally featured a guest verse from rapper Pusha T. However, drama ensued behind the scenes. According to Steven Victor, who managed both Pusha T and Pop Smoke, Universal Music Group (UMG), the label releasing the album, thought Pusha’s verse was throwing shade at Drake.
Even though the song had nothing to do with Drake or Pop Smoke, UMG told Victor that they wouldn’t let the album come out unless Pusha changed his lyrics. Victor was upset, saying it wasn’t even a diss and asking, “What happened to freedom of speech?” But the label didn’t back down, and Pusha’s verse was removed. The song was released without him, but the original version leaked online later, and fans definitely thought it sounded like a Drake diss.
This all ties back to the long beef between Pusha T and Drake. Their feud goes way back, but it really blew up in 2018 when Pusha dropped a diss track called “The Story of Adidon.” In it, he revealed that Drake had a secret son, which shocked many people. Since then, things have been tense between them. So when Pusha raps something that might sound like a jab at Drake, people, especially big labels, get nervous.
UMG didn’t want any drama connected to Pop Smoke’s album, so they made sure to keep things clean, even if it meant removing a big-name rapper from a song.
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When Faye Webster is back home in Atlanta, she likes to visit Oakland Cemetery. “I always go there when I’m home from a tour and just walk around by myself,” she says.
It’s not that the cemetery is the final resting place of any of her loved ones, or that Webster enjoys checking out the tombstones of Atlanta’s rich and famous, like musician Kenny Rogers or golfer Bobby Jones, who are both buried there. She just sees it as “a peaceful, safe space” to find silence amid her increasingly chaotic life.
Last year, Webster, 27, released her fifth album, Underdressed at the Symphony, and played 77 shows to support it — a lot by anyone’s measure, but a touring itinerary that was particularly challenging for Webster. Despite her fast-growing success, the soft-spoken homebody has never loved the spotlight. “Navigating it is tough, but I had a friend give me the advice to call someone I love after the show every day to remind myself of what’s real,” she says. “So I asked my mom, ‘Hey, can I call you at 10:10 every night?’ Now we always do it.”
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She has other ways of making the road feel like home — like the added comfort of having her older brother Jack as her guitar tech; her best friend, Noor Kahn, on bass; and her bandmates of many years by her side. (Her other elder brother, Luke, handles her merchandise and graphic design.) She also has a go-to warmup routine for shows. “I always get everyone together and we recite the battle of the bands prayer from School of Rock: ‘Let’s rock, let’s rock today!’ Then we go onstage,” she says.
Originally, Webster had asked to meet at the cemetery for this interview, but with heavy rain projected in the forecast, we decide to talk over matcha and baked goods at a nearby café instead. Between bites of a guava pastry, Webster says that when she gets the rare opportunity to be at home, she spends time with friends and family or tends to her many hobbies, which include — but are not limited to — yo-yo, tennis, Pokémon, the Atlanta Braves and Animal Crossing. And, she says with a laugh, “I have so many collections of so many different things. So many dumb things.” Her house is littered with it all. “I was collecting alarm clocks for a while, then I filled a full shelf and I was like, ‘OK, there’s no more space.’ I did my yo-yo shelf, too. I have tons of vinyl. Now I need something new to collect, so I’m buying CDs,” she explains. Her latest purchase? A copy of Alison Krauss and Robert Plant’s Raising Sand from Criminal Records in Atlanta.
“I remember the first time I heard her sing when I was a kid. I thought, ‘I didn’t know people could sing like this,’ ” Webster recalls of Krauss. “She has this very soft, angelic, pristine voice. When I first heard her sing I thought, ‘I want to be her.’ ”
Faye Webster
Christian Cody
Webster self-released her debut, Run and Tell, an earnest and straightforward Americana record, in 2013 when she was just 16. Back then, her voice was still developing and didn’t yet have the bell-like clarity and melancholic whine that she is beloved for now. Soon after, Webster’s path crossed with the Atlanta hip-hop scene when she started photographing and hanging out with the young rappers signed to tastemaking indie label Awful Records. Around this time, she also grew closer to another emerging local rapper, Lil Yachty — whom she ultimately collaborated with on Underdressed single “Lego Ring.” With Awful, “It started as just a friendship for months, and then it grew to me signing there,” says Webster, who was an oddball addition to the label as its first non-rap artist.
But for Webster, it didn’t feel strange at all — she was just putting out music with help from her friends. “I loved my experience with Awful. I think, to this day, what I learned there was about creating this sense of family and community. I still hold those values today,” she says.
After releasing 2017’s Faye Webster with Awful, she moved to indie powerhouse Secretly Group and its Secretly Canadian label. There, she steadily accumulated millions of fans as she released 2019’s Atlanta Millionaires Club, 2022’s I Know I’m Funny haha and Underdressed. (Secretly also now distributes her self-titled album.)
Her career hit hyper-speed about two years ago when she scored surprise TikTok hits with “I Know You” and “Kingston” — which were about 7 and 5 years old, respectively, when they took off. Those viral moments shifted her audience away from indie-loving Pitchfork dudes and toward a younger, more female crowd; her recent shows have been marked by throngs of adoring fangirls. Ironically, Webster isn’t even on TikTok — and she barely posts on social media in general.
“Faye is amazing — and somewhat of a contradiction as an artist,” says Secretly Group vp of A&R Jon Coombs, who, with his team, signed Webster to Secretly. “She bucks industry trends by not being online that much, but she still has great social media success. She’s someone who is so impossibly cool, yet she likes traditionally uncool things like yo-yoing and gaming. All of these things combined make her a really compelling and singular artist.”
To connect her whimsical hobbies to her much more serious music career, Webster introduced custom yo-yos as merch in collaboration with Brain Dead Studios, which is run by her friend and creative director Kyle Ng. (“Individuality and being her own character adds so much to her as a musician,” he says.) She also incorporated Bob Baker Marionettes into the Ng-directed “But Not Kiss” music video; founded an annual yo-yo invitational in Berkeley, Calif.; started an active Discord server with a dedicated channel to all things Minions; and has repeatedly covered the Animal Crossing theme at her gigs.
“I look out at shows now and see people dressed up like Minions and having fun and singing and I think, ‘This is so beautiful. This is why I do it,’ ” Webster says. “I really appreciate that my music can resonate with anybody. That’s all I’ve ever wanted — for somebody to feel they can relate to my work.”
Faye Webster
Christian Cody
Her hobbies also seep into her songs, like Underdressed’s “eBay Purchase History” or Funny’s “A Dream With a Baseball Player,” which is about her lasting crush on Atlanta Braves star Ronald Acuña Jr.
“She has this ability to pack a short story into a single line,” Coombs says of her lyricism. From “The day that I met you I started dreaming” (“Kingston”) to “You make me want to cry in a good way” (“In a Good Way”) and “Are you doing the same things? I doubt it” (“Underdressed at the Symphony”), Webster’s economical songwriting often repeats phrases on a loop, each refrain cutting to a deeper emotional core. Her expertly crafted productions — Wurlitzer keys, smooth Southern-rock guitar and plenty of pedal steel — seal the deal.
For Webster, “initial reactions” and “gut feelings” are the anchors of the songwriting and recording process. “To me, I’m just like, ‘Oh, that sounded good! Let me say it again…’ However the song plays out is sometimes just the way it’s supposed to happen,” she says.
As part of that instinctive approach, Webster has historically recorded songs soon after writing them. “I just like to do things in the moment,” she says. “When writing a song, I’ve often texted my friends, my band, and tried to get everyone together while it’s still fresh.” She typically self-records her vocals at home and the rest in nearby Athens. Most recently, however, she tried recording Underdressed at famed West Texas studio Sonic Ranch.
“That was our first experience going somewhere new,” she says. “My producer [Drew Vandenberg] was like, ‘What if we go somewhere else?’ And I was like, ‘OK, if it’s you and it’s me and it’s Pistol [pedal steel player Matt Stoessel] and all the band, it shouldn’t matter where we go.’ ”
Now, as she works on her next album, Webster is taking another leap of faith: signing her first major-label deal with Columbia Records, where she’ll join a roster that includes Beyoncé, Vampire Weekend and Tyler, The Creator (whose Camp Flog Gnaw festival she performed at last year). When asked why she signed there, she pauses, taking a sip of matcha as she thinks. “It comes back to that initial gut, that initial intuition,” she finally answers. “[Columbia] feels like where I belong right now and that’s where I’m supposed to exist.”
Faye Webster
Christian Cody
Perhaps it’s thanks to the flexibility her time on indie labels offered, or the support system it allowed her to build — but so far, Webster has deftly navigated the music business without sacrificing her personality, her community or her privacy, and she doesn’t see that changing under Columbia. “I think throughout this process [of signing the new deal], I’ve been very up front and honest. I was like, ‘Don’t be surprised if I say no to a lot of things.’ I think being honest and having an understanding of each other is really important in any relationship.”
“I know it’s a buzzword, but Faye is just so relentlessly authentic,” says her manager, Look Out Kid founder and partner Nick O’Byrne. “Over the years, I’ve seen she’s not interested in doing anything that feels unnatural to her, and from talking to fans, I know that they’re smart and they see that in her, too.”
When I ask Webster if this signing is an indication that she is more comfortable in the spotlight now, she quickly replies “no” with a laugh. “I think I’m just always going to be this way.”
This story appears in the June 7, 2025, issue of Billboard.
On a warm, breezy evening in Kyoto, Japan’s biggest music stars walked a red carpet, performed their most popular hits and thanked their fans as they took the stage to receive ruby-hued awards.The dazzling ceremony, which was televised across Japan May 21-22 and livestreamed on YouTube, felt in many ways similar to the Grammy Awards.
But remarkably, even though Japan is the world’s second-biggest music market, the inaugural Music Awards Japan (MAJ) marked the country’s first major national music awards show.
“We’re honored to have received an award, but I also believe this could become a goal for young people in Japan who are just starting out in music,” said Ayase, producer and member of Japanese duo YOASOBI, after winning the top global hit from Japan award. “I hope that through events like this, people both in Japan and abroad will come to appreciate the greatness of Japanese music even more.”
The glitzy new gala is core to Japan’s mission to turbocharge its export of music to the world. For years, its music industry was able to increase revenue by marketing to fans within its borders thanks to the country’s enormous appetite for physical products like CDs and vinyl, which still account for 62.5% of its overall recorded-music revenue, according to IFPI. But those days have come to an end: Japan’s population has been shrinking for the past 14 years — and has been slow to adopt streaming. The country’s recorded-music revenue fell 2.6% in 2024, even as global recorded-music revenue has grown for the last 10 years, according to IFPI. So, to woo a global audience, Japan’s major music trade groups representing labels, concert promoters, publishers, producers and other enterprises united to form the Japan Culture and Entertainment Industry Promotion Association (CEIPA) and organized the show, inviting guests from 15 countries to attend.
Nominees for most of the awards were selected based on chart data provided by Billboard Japan, and winners were determined by a two-stage voting process involving over 5,000 industry professionals.
Hip-hop sensation Creepy Nuts took home nine awards including song of the year for its viral hit “Bling-Bang-Bang-Born.” Singer-songwriter-pianist Fujii Kaze earned album of the year with his Love All Serve All project. Pop-rock band Mrs. GREEN APPLE racked up a multitude of honors including artist of the year. Kendrick Lamar, Billie Eilish and Ariana Grande won awards for the impact of their hits in Japan, though they weren’t present to accept in person. MAJ executive committee chairman Tatsuya Nomura says that CEIPA plans to host the next show in June 2026 at a bigger venue in Tokyo so fans and more international artists can attend.
One sign of this year’s success: Streams of songs that won top honors have jumped an average of 31% in Japan, with 21 out of the 27 songs that received top honors gaining streams compared with the previous week, according to Luminate.
This story appears in the June 7, 2025, issue of Billboard.
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Hip-Hop fans are rejoicing now that the Clipse have reunited and will be returning with a new album in July, Let God Sort Em Out, but interestingly enough the reunion didn’t come without some repercussions as the two-man group was dropped from Def Jam Records after refusing to remove a Kendrick Lamar verse from their project.
Now, we’re learning that not only did Def Jam release Pusha T and Malice from their label, but the two had to cough up seven figures to get their walking papers.
In a new interview with Billboard, the group’s manager, Steven Victor, talked about Def Jam’s demands to have Kendrick Lamar change his verse or have it removed entirely in order for the Clipse album to see the light of day. When that didn’t sit well with the artists who refused to do either, Victor tried to come up with creative ways to release the album that wouldn’t “implicate” Def Jam as being a part of the record. When that didn’t work he revealed that the only way The Clipse would be able to recoup their artistic freedom from Def Jam Records was if they came out of pocket and paid the label a Galactus- sized grip for their walking papers.
Per Billboard:
I went to them and I said, “Let us put the song out somewhere else since you guys have an issue with it. You guys won’t have to stand behind whatever complications come from it. We’ll put the song out somewhere else, and we’ll license it back to you guys when the album comes out.” Their response was, “How about you just find somewhere else to put out Clipse? Just pay something to us and put it out somewhere else.”
So they said, “Find another deal, and let’s figure out a business.” They didn’t drop us. They were like, “Pay us this money” — which was an exorbitant amount of money, a s—t ton of money — “and we’ll let you out the deal.” That’s what happened. We paid them the money, an insane amount of money. It wasn’t, like, $200,000. It was a lot of money for an artist to come up with. They bought themselves out of the deal.
Ultimately, The Clipse became free agents and Victor put in a call to Jay-Z to see if he’d be interested in an opportunity to have The Clipse as part of Roc Nation. And if we know anything about Jay-Z it’s that the man is all about opportunities and paper.
He hit me back right away, like,“You just made my day. Let’s figure it out. What do we need to get it done?” I went back to Pusha, and said, “Listen, Jay’s gonna give us a very artist-friendly deal, we get to own the masters, and they’ll put the marketing power of Roc Nation behind it. You guys are friends. It’s a great outcome.” We worked out the deal in less than 24 hours.
Naturally, Def Jam got a cut of the new Clipse deal as the record industry is shady, but in the end, we’ll be getting a new Clipse album and a Kendrick Lamar-featured cut in “Whips & Chains,” which freaked out Def Jam execs to the point where they were willing to shelf an entire album if they didn’t get them to remove a verse from arguably the biggest rap star in the game today.
Should be interesting.
What do y’all think about The Clipse having to buy their independence from Def Jam Records? Let us know in the comments section below.
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Like David Lee Roth’s drum riser leaps or Pete Townshend’s windmill guitar arm swing, Benson Boone‘s backflips are seemingly going to be part of his stage show until his ortho, or insurance company, say otherwise. So it was no surprise that Boone’s acrobatic signature came up not once, but twice on The Tonight Show on Wednesday (June 4).
First, in the cold open, host Jimmy Fallon met Boone backstage and bragged that he can also pull off Benson’s signature trick. “You know, I can actually do a back flip too,” Fallon said. “Yeah, I just kind of jump and turn around all the way in the air. Just kind of always had a knack for it, if that makes sense. Flippity Floppities is what I call them.”
Boone appreciated the gesture, but warned Fallon that he doesn’t have to flip out to impress him, adding that he wouldn’t want the host to hurt himself. Fallon laughed it off and promised it was “very easy” for him, as the camera cut to a stunt double hurling himself backwards into a table covered with snacks and crashing out after zero rotations.
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Later in the show, Boone said “there’s no guaranteed flips” when Fallon asked if the iconic move would be part of Boone’s upcoming arena tour. When Fallon wondered if Boone practices and plans out his flips, the singer sighed and said he didn’t, since he’s been doing the trick his whole life. “I’ve been doing them forever,” he said. “Like, if you knew me growing up and you saw a video of me now and you hadn’t seen anything else — if you went to preschool with me and then you just had not heard the name Benson Boone since them — and then you see a video of me doing a backflip, you’d probably be like, ‘He’s still doing this?’”
So, of course, at Fallon’s request, he stepped up onto the host’s desk and pulled off a perfect one to the studio audience’s delight.
The 22-year-old also singer sat on the couch and played a game where he gave one-word reactions to some of high highest highlights from his breakthrough last year. For instance: the Grammys (“whooo!” with crotch grab and a “wow, that’s tight”), Coachella (“crowd”), MTV VMAs (“it was very sparkly”), Eras tour (“whoa!”), Lollapalooza (“I still don’t think I can spell it”) and the American Music Awards (“… moonbeam ice cream…”).
He then joked about trying to gin up some buzz on the internet for “Mystical Magical,” the first single his upcoming sophomore album, American Heart (June 20) by attempting to make the confounding “moonbeam ice cream” lyric a meme. “Nobody knows [what it means], I don’t know,” he said of his hope to spark some interest in the album by teasing the intriguing phrase. “So it went downhill quick. People started doing ‘what is ‘moonbeam ice cream?’… I hate Benson Boone!’” he said, admitting that even with the hate it kind of worked out for him.
Boone returned later in the show to perform the American Heart single “Momma Song” accompanied by a string quartet, crooning the moving ballad on a sundown-colored stage with zero flips. He will play CMAC in Canadaigua, NY on Thursday night (June 5) and New York City’s Governor Ball on Friday (June 6).
Watch Boone on the Tonight Show below.
Concord Originals, the film and TV division of music company Concord, has acquired storied film studio RKO, giving the Nashville-based music company a wealth of opportunities to promote and capitalize on its publishing and recorded music catalog.
RKO is one of Hollywood’s oldest studios and produced numerous timeless films and TV productions from the ‘20s to ’50s, including King Kong, Citizen Kane, The Best Years of Our Lives, It’s a Wonderful Life, Suspicion and The Woman in the Window. Legendary industrialist Howard Hughes owned RKO for a brief stretch, buying the company in 1947 and selling it to General Rubber and Tire in 1955.
The acquisition covers derivative rights for remakes, sequels, stage productions and stories — “anything that someone with creative intent and with a little bit of sweat equity could theoretically turn into a project,” Concord CEO Bob Valentine tells Billboard. Concord’s deal for RKO gives it the opportunity “to develop new and interesting projects around that original IP,” Valentine explains. Turner Broadcasting System, now owned by Warner Bros. Discovery, acquired the distribution rights to the original RKO library in 1987.
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RKO’s library includes what Valentine calls “some of the most seminal musicals” created in the mid-20th century, many of which have not yet been adapted for live performance. Among RKO’s musicals are films starring Fred Astaire and Ginger Rogers such as Top Hat and Swing Time. “I wouldn’t underestimate the potential for theatrical development,” he says.
RKO will continue to operate as a standalone entity within Concord Originals after the transaction. Sophia Dilley, head of Concord Originals, and current RKO president Mary Beth O’Connor will run RKO has co-presidents. RKO chairman and CEO Ted Hartley will stay on as lead producer and chief storyteller of active RKO projects.
Dilley’s six-person team will expand to nine after the acquisition. RKO’s Brian Anderson will work across both companies as director of contract, administration and distribution, according to Dilley. As part of a recent restructuring at Concord Originals, Wesley Adams was upped to vp of production and distribution, Charlie Hopkins was promoted to vp of development and Imogen Lloyd Webber was given the new role of executive vp of marketing and communications of Concord Originals and Theatricals.
“Our plan will be to grow strategically, because a lot of these film companies grow too fast, they have overhead too fast,” says Dilley. “Our mission is to be really frugal and careful about how we put this together so that it’s set up for success long term.”
Concord Originals was founded in 2021 as an outgrowth of Concord’s realization that it could be “a more direct beneficiary” of derivative works that involved the company’s music rights, says Dilley. Among the productions by Concord Originals are Stax: Soulsville USA, a Peabody Award-winning, four-part HBO documentary that was co-produced with Polygram Entertainment and Warner Music Entertainment, and Let the Canary Sing, a documentary about singer Cyndi Lauper produced with Fine Point Films and Sony Music Entertainment. Concord Originals is also working on a biopic on blues legend Robert Johnson, whose publishing catalog is represented by Concord Music Publishing.
In addition, Concord Originals has a partnership with Skydance Entertainment and Jennifer Lopez’s Nuyorican Productions to develop original projects. One such project is a limited series based on Rodgers & Hammerstein’s Cinderella. Rogers & Hammerstein’s catalog was acquired by Concord in 2017 through its purchase of Imagem Music Group.
Miley Cyrus says she knew she was going to win her first Grammy last year for “Flowers” when she saw another “MC” in the crowd. “The reason that I never got a Grammy before was because it was never my compass. It was not my North Star,” the singer told Tonight Show host Jimmy Fallon on Wednesday night’s (June 4) show.
That’s why she was so genuinely surprised when she did win, even though she almost didn’t make it because she got stuck in traffic in the rain on the way to the broadcast. “Once I saw Mariah Carey I knew I was going to win,” she said. “Because I had this whole idea in my mind of, like, the butterfly and that metamorphosis. And she is the butterfly. Her [1997] album Butterfly has been such a North Star for me. And so when I saw her I kind of knew I was going to win because that was… it was an M.C. to M.C. I knew I had to get it.”
The singer once again described how her new Something Beautiful album was almost a very different kind of project until her old pal Harrison Ford stepped in with some sage advice when they met up at the Disney Legends Awards ceremony last summer. He asked her what she was up to, so naturally Cyrus pulled out a PDF with her grand plan for Something Beautiful, which at that point included her dream tour of “magical places” for a project then called Somewhere Beautiful that would have had her playing shows in the forest or in front of the pyramids.
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“And he looked at it and goes, ‘Looks expensive… not sure if it’s worth it,’” she said, adding that she took the note to her management, who 100% agreed.
The pair talked about running into each other at the SNL 50 special earlier this year, with Cyrus, 32, admitting that she was a “little bit nervous” before the show “because everyone that I’ve ever looked up to or watched on TV or loved was there.” Cyrus performed a stunning cover of Prince’s “Nothing Compares 2 U” with Tonight Show house band the Roots and Brittany Howard on the show and she said Fallon looked “crazy” before his breathless opening musical bit.
“You got a little out of breath,” she teased him. “We’re working on that… I’m getting you snatched for the summer.”
Part of that work included Miley teaching Jimmy how to dance in stacked heels after he praised her for a video in which she rehearsed the choreo for her song “Easy Lover” in what he said were the highest heels he’s ever seen. “If I were rehearsing this show… I’m in sweatpants,” he said, as Miley warned, “Not once I get you that summer body.”
Admitting he needs help to get that beach ready, Miley busted out a little treat she brought for the host: a pair of black chunky boots with four-inch heels. “Stage one: a chunky booty,” she said as she presented the shoes. “Which by the way, is your new drag name. Here you go, Miss Booty.”
Fallon was game, so he slipped on the boots and came out from behind the desk to learn the steps to the “Easy Lover” dance, teetering on the heels and getting a lesson on why you need to rehearse in the shoes you’re going to perform in.
The companion Something Beautiful film will be in theaters for one night only on June 12.
Watch Cyrus on The Tonight Show below.
Banda Los Recoditos collect their ninth No. 1 on Billboard’s Regional Mexican Airplay chart as “Una Peda Menos” shoots from No. 5 for its first week atop the list, dated June 7. “We’re truly very happy with this No. 1 hit,” Rafa González, lead vocalist, tells Billboard. “We are very proud and satisfied because we’ve been working hard, and for us this is the result of everything we do.”
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“Una Peda Menos” takes over the tally with the Greatest Gainer honors — awarded weekly to the song with the largest gain in audience — with 7.1 million audience impressions logged during the May 23-29 tracking week, according to Luminate. The single enjoyed a 34% growth in impressions compared to the week prior.
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The song, released Feb. 21, marks Banda Los Recoditos’ ninth No. 1 on the Regional Mexican Airplay chart. It also serves as their first hit under the newly reintroduced Fono label, previously known as Fonovisa-Disa. Here’s a recap of Banda Los Recoditos’ collection of No. 1s on Regional Mexican Airplay dating back to 2010:
Title, Peak, Weeks at No. 1“Ando Bien Pedo,” Feb. 13, 2010, 12“Mi Último Deseo,” Dec. 28, 2013, one“Hasta Que Salga El Sol,” Nov. 1, 2014, one“Tiempo,” April 14, 2018, five“Perfecta,” July 13, 2019, three“Me Siento A Todo Dar,” April 23, 2022, one“Fuerte No Soy,” Oct. 15, 2022, one“Vas A Querer Volver,” Jan. 6, 2024, one“Una Peda Menos,” June 7, 2025, one
As “Una Peda” rises, it trades places with Luis Angel “El Flaco”’s “Vuelve a Mi,” which falls 1-5 after a 23% decline in audience impressions, to 5.2 million.
“We want to thank the audience, our fans, and our family because they’ve always supported us, and that’s what motivates us to continue bringing you, our music. God bless you!”
Elsewhere, “Una Peda” rises 12-4 on the overall Latin Airplay chart, for a new peak, after one week at No. 9 in May.
At an invite-only, dimly lit vinyl bar just outside of central Tokyo, a handful of pool cues are framed above the table. Each has a nameplate, but only one name belongs to an American: Brandon Silverstein. The prime placement represents much more than billiards skill — it symbolizes the years of work, and ultimate partnership, between Silverstein’s entertainment company, S10, and the bar’s proprietor, Japanese entertainment giant Avex. In March, the two companies cemented that partnership with the launch of Avex Music Group, the rebranded U.S. division of Avex (formerly known as Avex USA), and Silverstein was named CEO.
Silverstein describes AMG as “a boutique major with a global perspective” — and that ethos is exactly what drew him to Avex five years ago. After he launched S10 in 2017 as an artist management firm, his friend and collaborator Ryan Tedder suggested he start a publishing company. “I was looking for a partner — and was looking for a different type of partner,” Silverstein recalls while seated in the fifth-floor lobby of Avex’s pristine Tokyo headquarters.
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In 2019, Silverstein was introduced to Naoki Osada, then-head of Avex USA, and the two hit it off. In 2020, S10 Publishing launched as a joint venture with Avex, and soon after, Silverstein flew to Tokyo for the first time to meet with Avex founder and chairman Max Matsuura and Avex Group CEO Katsumi Kuroiwa. “From the initial meetings, [we had] very similar visions, cowboy mindsets,” Silverstein says. Today, S10 Publishing’s roster boasts nine songwriter-producers, including Harv (Justin Bieber), Jasper Harris (Tate McRae, Jack Harlow) and Gent! (Doja Cat).
In May, AMG announced it had signed fast-rising producer Elkan (Drake, Rihanna) to a global publishing deal and partnered with the hit-maker on his joint-venture publishing company, Toibox by Elkan — the first, Silverstein hopes, of many such deals. “Artists are some of the most incredible entrepreneurs, and they just need an infrastructure, the right infrastructure, to have their ideas prevail,” he says. That thinking is Avex’s backbone: The company’s approach to creation, Kuroiwa says, is “entrepreneurship, since we’re an independent company — and we would like to remain independent.”
Most recently, AMG scored a major signing with We the Band, famously known as Bieber’s backing musicians (evidence, Silverstein suggests, of his theory that “artists are finding talent first”). He says S10’s relationship with the act dates to when it signed member Harv to a publishing deal in 2021; soon after, Harv scored a Billboard Hot 100 No. 1 as a co-writer/co-producer on Bieber’s “Peaches.”
For Avex — known in Japan as the fourth major, alongside Sony, Universal and Warner — the early investment in S10 Publishing was essentially a down payment on global domination, the initial step of a five-year plan that culminated this year in AMG’s launch. (In conjunction with Silverstein’s new role, Avex acquired 100% of the S10 Publishing song catalog and an additional stake in S10 Management; Avex now has the largest share in S10 Management, alongside Silverstein and Roc Nation.)
Since its inception in 1988, Avex has always moved the needle, largely thanks to Matsuura’s singular vision and healthy relationship with risk. “When we started, we were laser focused on Euro-beat, a really small genre and market,” recalls Kuroiwa, who joined Avex Group in 2001 and became CEO in 2020. “[We did] stuff that other record companies wouldn’t choose to do, and that has shaped who we are today.” It’s even part of the company motto: “Really! Mad + Pure.”
“I don’t think I would be here today if Avex wasn’t that kind of company,” adds Takeya Ino, president of Avex’s label division, Avex Music Creative, which has a roster of over 500 artists. “It’s about creating a new movement, and that has always been the way at Avex: disco booms, Euro-beat, Japanese hip-hop. And then we think about what’s next for us — and the answer would be the global market,” adds Ino, who joined Avex in 1995.
Despite now employing around 1,500 people across offices in over 50 cities and earning $1 billion in 2024, the publicly traded Avex still has that small-but-mighty mindset that allowed it to become “a comprehensive entertainment company,” Kuroiwa says. “You see a lot of that nowadays, but we were the pioneers — one of the first labels to have an in-house management business, scout and train our own artists, produce and host live events.”
Those pillars still support Avex, particularly Avex Youth Studio, the intensive training program for potential future superstars where over 200 trainees are enrolled. Scouts regularly scour around 500 arts schools to identify talent; once selected, trainees aren’t charged tuition because Avex sees them as investments.
It was at Avex Youth Studio’s main facility, avex Youth studio TOKYO, in Tokyo’s Setagaya City, that, roughly four years ago, emerging Japanese boy band One or Eight was developed. For the past two years, Avex has been testing its next act, with the current top seven boys (ages 14-16) training together. The boys’ influences include Bieber, Kendrick Lamar, Ed Sheeran and Morgan Wallen; clearly, from the start, the goal is global success.
It’s evident in how Avex produces live events, thanks to AEGX, a deal made with AEG in 2021 that has brought superstars such as Sheeran and Taylor Swift to Japan for sold-out stadium shows. “Initially, [AEGX] was built to support the overseas artists that wanted to perform in Japan,” Kuroiwa explains. “But now we’re entering an era where Asian artists will perform and succeed overseas, which means there will be demand for both.” After helping non-Japanese stars book shows in Japan, AEGX can now help Japanese artists book shows in the United States and elsewhere. For One or Eight, Ino has his sights on New York’s Madison Square Garden.
From left: Neo, Mizuki, Takeru, Reia, Souma, Ryota, Tsubasa and Yuga of One or Eight during rehearsal at avex Youth Studio TOKYO.
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And much like how teaming with AEG helps Avex and its artists tour beyond Japan, partnering with Silverstein’s S10 helps Avex and its artists score hits.
One or Eight’s debut in August 2024 marked the first time an Avex act had U.S. management in S10 (co-managed with Avex). And in May, Atlantic Records and Avex partnered on all future releases for the group. “The staff that are involved in this project are from Japan as well as the U.S., and so we have this cross-border structure in place,” Kuroiwa says. “Visionwise, it really comes down to creating a successful case model. This whole project, the purpose is to have global hits — and not just one.”
The band’s credits exemplify one of Kuroiwa’s mottos: “Co-creation is key.” One or Eight’s debut single, “Don’t Tell Nobody,” was co-produced by Tedder, and Stargate produced its second single, “DSTM” (which prominently samples Rihanna’s Stargate-produced “Don’t Stop the Music” — the first time the hit has been officially sampled). “DSTM” also credits S10 songwriter David Arkwright, who co-wrote Riize’s “Get a Guitar,” which Silverstein says was an early win for the publishing company. (Riize is signed to SM Entertainment, which in 2001 partnered with Avex to launch the subsidiary SM Entertainment Japan.)
“Our writers are getting early access to placing songs for [One or Eight],” Silverstein says, adding that many have attended writing camps in Japan. “This is an ongoing [exchange] where we’re creating records that may work for our next boy group or girl group coming from Japan, or whatever the group is.”
Fast-rising Avex act XG — the first project under the XGALX brand, a partnership with executive producer Simon Park — also embodies Kuroiwa’s collaborative vision. The Japanese girl group, which is based in South Korea, debuted in 2022 and appeared at Coachella in April. “We’ve seen how K-pop players ventured into the global market, but we didn’t have the right Japanese talents to get on that bandwagon at that time,” Kuroiwa says. “It took us five years, also because of the pandemic, but we trained [XG] in studios, integrating the knowledge and expertise from our side as well as their side, meaning K-pop. What you get from that is something completely new.”
For Ino, the success of K-pop — which he says “built that pathway for foreign music to enter the U.S. market and to succeed globally” — is, in part, what made him confident that the world would similarly embrace J-pop.
He cites Japan’s “aging society” as one of Avex’s impetuses to take J-pop global, saying that in terms of growth potential, it’s a primary driver for needing to market outside of Japan. He also points to the sturdy U.S. infrastructure that Avex has built with S10 and beyond: “Everyone said that now is the time, there is an opportunity, there is a chance to really go into the U.S. market,” he says. “Maybe it was Ryan [Tedder] who accentuated that point the most — he said that now is maybe not the time for K-pop anymore. It’s really the time for J-pop.” But, Ino adds with a laugh, “he is working with HYBE anyway.” (In February, Tedder teamed with HYBE to form a global boy group that has yet to debut.)
J-pop is indeed its own world. To Ino, the umbrella term represents a “more diverse” class of music. “And there’s the anime, manga and V-tubers [viral YouTubers],” he adds. “We have all these categories that we can really leverage and take advantage of, so integrating them all together, it will be our forte.”
Now, with AMG, that integration will only grow. Following S10’s 2020 joint venture with Avex, the pair constructed a studio house in West Hollywood for events and to build a creative community. In April, AMG upgraded to a new, larger WeHo home that previously belonged to A$AP Rocky and Rihanna that will continue to be used for community-building, as well as housing Avex’s executives when they visit from Japan.
“Creatives are craving boutique companies that are fresh and exciting and are globally positioned, and I don’t think there’s a lot of that,” Silverstein says. “We want to back the artist’s vision and the writer’s vision and the producer’s vision and allow them to be their own CEO. I think that’s the change [we need] — and I think Avex Music Group will prevail because of that.”
As Kuroiwa and Ino see it, AMG will prevail because of the groundwork it has laid so carefully over the last five years. “[S10] really helped us in creating something new,” Kuroiwa says. “There were a couple of companies in Japan that [attempted this] in the past, but they couldn’t make it happen.”
To which Silverstein says with a confident smile: “We’ve got the right team. We’ve got the right relationships. We have the right partnership. We have the right vision. We have the right momentum. We’re ready.”
This story appears in the June 7, 2025, issue of Billboard.
On Thursday (June 5), Avex Music Group announced it has signed Justin Bieber’s longtime backing band and collaborators, We The Band. We The Band includes Harv (bass), Tay James (DJ), Julian Michael (guitar), Devin “Stixx” Taylor (drums) and O’Neil Palmer (keys). Tay James has worked as Bieber’s longtime A&R and DJ since 2009; Harv joined […]