New York University
New York University (NYU) and Sony Corporation have announced the launch of a new institute at the school through which students will have access to Sony audio technology, be given real-world opportunities and more.
Formally dubbed the Sony Audio Institute for Music Business and Technology, the institute will be based within NYU’s Steinhardt School of Culture, Education, and Human Development, whose leadership and faculty co-created it alongside Sony’s personal entertainment business. Through the partnership, students enrolled in Steinhardt’s music business and music technology degree programs will have access to Sony audio technology, including 360 Reality Audio and the 360 Virtual Mixing Environment — both of which will be outfitted in the newly-named Sony Audio Institute Studio at NYU’s Brooklyn campus.
NYU’s Music and Audio Research Lab (MARL) will also receive input from Sony researchers and engineers in conducting its research on music and audio technologies. Current areas of focus at MARL include music and auditory perception and cognition; machine listening and music information retrieval; spatial and immersive audio; and music in the health and rehabilitation sciences.
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The institute will additionally offer workshops, internships and special events to students, while NYU venues “will present student-driven programming that bridges the gap between academic learning and real-world industry experiences,” offering students “a platform for hands-on innovation and collaboration,” according to a press release.
Through the institute, NYU will also establish a scholarship program to assist undergraduate, graduate and doctoral students at NYU Steinhardt “who demonstrate financial need and academic merit with a preference for students who have an interest in pursuing research or careers in the audio industry,” the release adds.
The institute, which has been established for an initial 10-year term, is set to open this spring, with NYU Steinhardt clinical professor and music industry veteran Larry S. Miller serving as inaugural director. Miller will also continue serving as the director of the music business program at NYU Steinhardt until fall 2025.
“It is an honor to establish this collaboration with New York University, one of the world’s premier music schools, renowned for its long-standing legacy of producing some of the audio industry’s top talent,” said Kimio Maki, president/CEO at Sony Corporation, in a statement. “Through this collaboration, we look forward to inspiring creativity for the next generation of music creators and witness how their artistry will influence the music industry for years to come.”
NYU president Linda G. Mills added, “We are excited and grateful that Sony has chosen NYU Steinhardt to collaborate on this important initiative, which will create new opportunities for our amazingly talented students through scholarships, internships, research fellowships, and other unrivaled experiences. This forward-looking initiative will not only create new opportunities for creative expression, it will give our students a competitive advantage in a rapidly changing industry. I’d like to thank the team at Sony and everyone at NYU who worked tirelessly to make this dream a reality.”
Former Atlantic Music Group chairman/CEO Julie Greenwald is being welcomed as executive-in-residence at the Clive Davis Institute of Recorded Music (CDI) at New York University’s Tisch School of the Arts for the spring 2025 semester, it was announced on Monday (March 3).
In the role, Greenwald will present marketing case studies, hold workshops on business plan development, curate a series of conversations with music industry executives and participate in A&R pitch sessions with students. She will hold office hours at the institute’s Brooklyn campus.
Over her career, Greenwald has played a role in the success of superstars such as Ed Sheeran, Bruno Mars, Cardi B, Charli XCX and Twenty One Pilots, among many others. After attending Tulane University, followed by a stint teaching in the New Orleans public school systems in the Calliope projects through Teach for America, she started her music industry career as Lyor Cohen‘s assistant at Rush Management. Three months later, she was named promotions coordinator at Def Jam Records, where she rose through the ranks. Following the merger of Def Jam, Island and Mercury Records, she and Cohen built Island Def Jam Music Group. She was named Billboard‘s Women in Music executive of the year in 2017.
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“I have always been so fortunate to get my unequal fair share of talented interns from NYU,” said Greenwald in a statement. “I am thrilled to have this opportunity to work so closely with not only the students, but the incredible faculty at the Clive Davis Institute.”
Record producer Nick Sansano, who serves as associate chair, director of production curriculum and co-director of the musicianship and performance curriculum at the Clive Davis Institute, said in a statement that Greenwald’s “presence at CDI is incredibly meaningful in so many ways. As a groundbreaking woman executive in the music business, she is a source of inspiration for the next generation of industry leaders. As one of the most successful music business executives of all time, she is a unique source of a breadth of professional wisdom. Julie has been very clear that she is doing this for no other reason than to pass on all she can to our students; like all laudable teachers, she is setting the groundwork to enable long-term success for our students, and the music making industry at large. Julie won’t be using a textbook, she is the textbook.”
In August, Greenwald announced she would step down from her role at Atlantic Music Group, where she was succeeded by Elliot Grainge following a major restructuring at Warner Music Group.
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