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Tyler Hubbard, Trisha Yearwood, Lauren Daigle and CeCe Winans will take part in an upcoming free event set for May 1 in Nashville, aimed at providing home and comfort to Nashville-area teachers and staffers in public and private K-12 schools, as well as universities.
“Hope and Healing for Heroes” will be hosted by the Onsite Foundation and will take place at Belmont University’s The Fisher Center. Tickets will be free and open to educators and staff across Metro Nashville public schools, private schools and universities on a first-come, first-serve basis.
In addition to the performers, the evening’s programming will also include a panel of experts and speakers who will discuss mental health and working through trauma, grief, and fear, in light of the recent school shooting at Nashville-area private school The Covenant School on March 27. Three children and three staffers were killed during the incident, as was the shooter.
Onsite chairman Miles Adcox will emcee the May 1 event, while teachers from the 2018 Marjory Stoneman Douglas High school mass shooting in Parkland, Fla. will offer their stories and encouragement, as well as Brittney Thomas, a survivor of the 1997 Heath High School mass shooting in Paducah, Ky., and Crystal Woodman Miller, a survivor of the 1999 mass shooting in Columbine High School in Columbine, Colo.
“The dramatic increase in the number of school shootings–and now having one in our hometown—has taken its toll on each of us. As a father and mental health professional who has been part of initiatives directly supporting hundreds of mass shooting survivors around the country, now is the time to come together in support of our community as we start the healing process,” Adcox said via a statement. “We must acknowledge the unique stress and pressure our teachers and educators are carrying. We created this event in hopes of coming alongside them with support and resources while celebrating their vital role in leading the next generation.”
Other guest speakers include:
Sissy Goff, M.Ed, LPC-MHSP, CCATP – Director of Child and Adolescent Counseling, author of twelve books including a book on anxiety, and co-host of the popular podcast “Raising Boys and Girls”
David Thomas, L.M.S.W. – Director of Family Counseling at Daystar, author of ten books including the best-selling Wild Things: The Art of Nurturing Boys and Raising Emotionally Strong Boys: Tools Your Son can Build on for Life and co-host of the “Raising Boys & Girls” podcast
Madison Lawn, MSCMHC, CET-II – Group leader at Onsite, crisis counselor with experience facilitating groups for grieving children and providing weekly therapy to students in a university counseling center
Carlos Martinez, M.Div., MSMHC, LPC, ACS, CET-II – Lead Clinician at Onsite and Onsite Foundation’s Triumph Over Tragedy workshop, the nation’s first trauma-informed program for survivors of mass shootings
Carlos Whittaker – Author, speaker, host of the Human Hope podcast as well as People’s Choice Award winner & social media storyteller
The event has been organized and produced by Nashville-area entertainment marketing agency FlyteVu, with a donation from Tyler and Hayley Hubbard.
“As someone who has lost a loved one due to trauma from a mass shooting, I know firsthand the long-lasting effects of these school tragedies,” said Laura Hutfless, CEO of FlyteVu and former Board President of The Onsite Foundation, via a statement. “As a new mom, I want to equip the teachers in our community who are leading our children through an unprecedented time with tools, hope, and confidence to step back into the classrooms and thrive.”
Nashville-area educators and staff members can claim a free general admission ticket beginning Friday, April 21 at 10 a.m. CT at hopeforheroes.com. Event doors will open at 5 p.m. CT on May 1, with programming beginning at 6 p.m. CT.
Just over two weeks after the Nashville community was shaken by a school shooting at The Covenant School that took the lives of three children and three school staff members, several from Nashville’s music community gathered for an evening of healing through music at “A Night of Joy: Celebrating The Covenant School”
Hosted by author Annie F. Downs, the event was held on Wednesday (April 12) at Belmont University’s The Fisher Center, with all proceeds benefitting The Covenant School’s staff, students and families.
Carrie Underwood was one of many artists who gathered that night to support and love The Covenant School community, and contributed a pitch-perfect rendition of her Grammy-winning hit “Something in the Water.”
“I’m Carrie and I had no idea what I was going to sing tonight, but it is a night of joy and I wanted [one of the] most joyful songs I had,” Underwood told the crowd. “If you know it, sing along, and if you don’t, sing something and make a joyful noise.”
Belmont University alumnus Tyler Hubbard performed “Real Life Heroes,” a song he had written three weeks ago, just days prior to the school shooting. The song is a tribute to all kinds of everyday heroes, from military members to farmers to teachers. As soon as Hubbard finished the first chorus with the line, “There are some real-life heroes in this town,” the crowd became fervent in its agreement.
Hubbard dedicated the song to “staff, teachers, first responders, parents, friends, family — anyone who has played a part in healing. There are a lot of heroes in this room tonight.”
Husband and wife duo The War and Treaty earned the first standing ovation of the evening. With only the accompaniment of a piano, Michael and Tanya Trotter wowed the crowd with their superb vocals on “Up Yonder,” while Tanya’s powerful, elegant rendering of “His Eye Is on the Sparrow” ushered the crowd to their feet.
Another thunderous standing ovation quickly followed when Downs told the crowd that there were first responders in attendance.
During their performance, Caleb and Will Chapman of Nashville-based rock band Colony House revealed that they were both former students of the late Katherine Koonce, Covenant’s head of school who was one of the six victims killed in the shooting.
“She encouraged us to tell our story,” said lead singer Caleb, before introducing the song “Moving Forward.” “This was written during a heavy time for our family,” he said. He soon welcomed the brothers’ father, CCM luminary Steven Curtis Chapman, to the stage. As Chapman acknowledged the evening as “a night we wish was not happening,” he also spoke of Koonce’s kindness, courage and love, before performing his 1997 release, “Not Home Yet.”
Also among the performers were country trio Lady A (performing “I Run to You”), Matt Maher (“The Lord’s Prayer (It’s Yours)” and “Lord I Need You”), Thomas Rhett (“Be a Light”), Sixpence None the Richer (“Kiss Me”), Mat Kearney (“Nothing Left to Lose”), Ben Rector (“Thank You”), Dave Barnes (“God Gave Me You”), The Warren Brothers (a rendition of “Anyway,” a hit for Martina McBride) and Chris Tomlin (“Good, Good Father”). Also on the bill were songwriters Sandra McCracken, Luke Laird and Brett Taylor, as well as a performance from Dwan Hill, Jasmine Mullen and Sarah Kroger.
The audience also featured few surprise guests; rock singer Alice Cooper and his wife Sheryl took to the stage, offering their support to the Covenant School community, and introduced a performance from Thomas Rhett.
Before Old Crow Medicine Show’s Ketch Secor performed the group’s 2004 hit “Wagon Wheel,” he told the crowd how Country Music Hall of Fame member Roy Acuff’s name was scratched into his violin. He told the crowd that after March 27, he took a pin and scratched in additional names—the names of the Covenant School shooting victims, including Evelyn Dieckhaus, Mike Hill, William Kinney, Koonce, Cynthia Peak and Hallie Scruggs. He then dedicated the song’s third verse to each of the victims and for a few moments, the crowd joined in with a lighthearted, wall-to-wall singalong inside The Fisher Center.
Drew Holcomb and Ellie Holcomb also performed “Family,” as Ellie offered “a reminder that the light is always stronger than the darkness.” Drew added, “We have all been so inspired by how much you love each other and let others into your grief and your story. I’ve never ben so proud to be from Nashville than the past two weeks.”
Singer-songwriter and The Highwomen member Natalie Hemby was joined by fellow singer-songwriter Trent Dabbs. Downs noted that Hemby was among those who organized the “A Night of Joy” event. “She was one of the first ones asking, ‘How can we help?’ Downs said.
Hemby, with Dabbs’ guitar accompaniment, performed a rendition of “Rainbow,” a song recorded by Kacey Musgraves, which Hemby co-wrote with Shane McAnally and Musgraves.
Meanwhile, Hemby spoke of her relationship with Peak, whom Hemby recalled had given her swimming lessons as a child and was also a math tutor. “Cynthia was such an amazing human being…I remember swimming with her and I did the backstroke more than the frontstroke, because I could look up at the sky. I remember her having her hand underneath me, guiding me along and I feel like she was that kind of person, always.”
Hemby added, “When we found out she was gone, I immediately felt sad. But I also felt this incredible peace, because I know where that woman is.”
Reigning CMA entertainer of the year winner Luke Combs and Ryman Hospitality Properties’ Opry Entertainment Group have joined forces to reimagine Nashville’s Wildhorse Saloon, located at 120 2nd Ave. N., as a Combs-inspired multi-level entertainment venue; it’s set to open in 2024.
The yet-to-be-named complex will total 69,000 square feet, including an outdoor-indoor capacity of nearly 3,200 people, and will reflect Combs’ passions for music, songwriting, whiskey and sports. Specifically, the venue will take inspiration from Combs’ debut hit “Hurricane,” which went 8x multi-Platinum and spent two weeks at the pinnacle of Billboard‘s Country Airplay chart in 2017.
Speaking with Billboard at the Wildhorse Saloon in downtown Nashville, Combs said that watching Opry Entertainment’s work on Blake Shelton’s Ole Red venues was inspiring.
“I’ve had other offers for venues, but I always thought if I had the chance one day to do a venue, I would want to work with them. Working in hospitality the way they do, they bring something unique to the table.”
Combs added, “I talked with Blake about it this January, when we were talking about working with the Opry folks. He had so many great things to say about them and was like, ‘You should absolutely do this,’ and he was excited for me. It was great to get that affirmation.”
The entertainment complex will include a 1,500-person capacity concert venue for ticketed events. Meanwhile, a proposed rooftop bar (720-person capacity) with views of the Cumberland River and Nissan Stadium will add 9,000 square feet of entertainment space to the existing 60,000-square-foot venue.
The three interior levels will convey Combs’ songs, lifestyle and connection to his Bootlegger fans.
Colin Reed, Ryman Hospitality Properties’ executive chairman, told Billboard that he estimates the project will cost in the “tens of millions,” though he declined to offer specific financials.
Reed described the venue as containing a “250-seater honky-tonk at the front that can open up into the concert hall behind it.” He adds that the concert hall will include a “Beautiful Crazy” area designed for groups and bachelorette parties, as well as a bourbon bar and an area dedicated and inspired by Combs’ Bootleggers fanclub.
“We’ve definitely tried to prove over the years that we always think about the fans first,” Combs told Billboard. “I wanted to continue to do that with this spot, too. I didn’t just want to slap y name on something and wash my hands of it. I’ve been very hands-on with this. I wanted it to be something where my fans felt like they could come to. Obviously, if they are in the fanclub, there will be special things and special places for them to come to and unique opportunities.”
“With the honky-tonk, when I say 250 people, it will be two stories,” Reed tells Billboard. “It will be a small, intimate 250-capacity, where people will be on the second floor, looking down onto a stage and on the ground floor it will have a great bar behind it.”
Reed adds that the third floor is include a “new-generation sorts bar, to provide people who come to Nashville, who want not only to drink good bourbon, good beer, but also listen to music and watch their favorite sports team play.”
In the meantime, the venue will continue to operate as the Wildhorse Saloon until the new venue opens in 2024.
The Wildhorse Saloon opened in downtown Nashville in 1994 and has since been home to more than 4,000 television show episodes and tapings, as well as a destination for corporate events. The venue previously hosted The Wildhorse Saloon Dance Show on The Nashville Network in the 1990s and served as a base for the CMT show Can You Duet.
Combs says fans can absolutely expect to see some surprise appearances and performances from him at the venue.
“Any opportunity or any time I do something in town, I can do it here, because this is a spot that is large and versatile. It will be a really unique spot,” Combs says.
Combs is currently on his world tour, will will visit Nashville this weekend, for two shows at Nissan Stadium.
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Justin Jones, one of the two Black Democrat representatives expelled by Republicans last week from the Tennessee House, was sworn back in.
On Monday (April 10th), members of the Nashville city council held a special session to return Jones to the legislature. After a prayer by council member Zulfat Suara for the six lives lost in the Covenant school shooting as well as those lost in a mass shooting in Kentucky that day, the vote was unanimously in favor of Jones, 36-0. An hour later, he returned to the state capitol surrounded by hundreds of supporters and took his oath on the steps.
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“I want to welcome democracy back to the people’s house,” he said after returning to his old desk. “No expulsion, no attempt to silence us will stop us, but it will only galvanize and strengthen our movement,” he said, concluding with: “Power to the people!” The move by the Nashville city council members was done so swiftly that Jones hadn’t missed a floor session of the Tennessee House.
House majority leader William Lamberth & House Republican caucus chairman Jeremy Faison issued a statement before the vote saying that “should any expelled member be reappointed, we will welcome them.” A vote to reinstate Rep. Pearson was scheduled to be held by the Shelby County Board of Commissioners in Memphis on Wednesday (April 12th). Both lawmakers have expressed that they will run in special elections to be held later this year to permanently obtain their seats.
Jones, along with Pearson and Rep. Gloria Johnson, were targeted by the Republican majority of the legislative body for expulsion last Thursday (April 6th). The vote took place a week after the three lawmakers had taken to the House floor and interrupted a session by demanding action be taken on gun violence, using megaphones to lead protesters. Jones and Pearson would be expelled through a vote, while Johnson (who is white) was spared, prompting her to cite racism as the reason her fellow Democrats were kicked out.
The move by the Republican majority of the House, something that had only been done twice since the Civil War, sparked local and nationwide outrage all the way to the White House, as President Joe Biden expressed his anger and Vice President Kamala Harris made a surprise trip to Nashville to speak at Fisk University in support of the lawmakers. Lawyers for Jones and Pearson, including former U.S. Attorney General Eric Holder, sent a letter warning against retaliation to House Speaker Cameron Sexton.
Two former Universal Music Group Nashville senior executives, Rachel Fontenot and Katie Dean, are launching the Nashville-based independent label Leo33, Billboard can reveal.
Dean spent the last 18 years at UMG Nashville, most recently serving as senior vp of promotion for MCA Records Nashville. Fontenot most recently served as vp of marketing and artist development at UMG Nashville, a role she held since 2020.
Leo33’s team also includes Daniel Lee, former president of artist development company Altadena (which Lee co-founded with the late songwriter/producer busbee), as well as former Downtown Music Nashville senior creative director Natalie Osborne.
“I worked at a major for half of my adult life and I loved every minute of it,” Dean tells Billboard. “But in the digital age you have the ability for artists to go directly to the consumer. With the majors having to do the volume [of music] that they have to do, you lose a bit of the development process and at some point, it becomes more air traffic control than actual individual focus. This is an artist development-focused label.”
Leo33 will reveal artist signings in the coming months. The label’s signings will include commercial country artists, Dean says, but will also allow for a broader palette of sounds.
“Some of the artists we sign will be very radio-driven; others will not,” Dean says. “I love radio. You can’t beat the recognition that radio delivers, but that’s not necessarily every artist’s goal. I love that challenge of, in addition to radio responsibilities, finding new ways to reach artists’ goals. Our strategies will be agile.”
“The genre lines are blurred, especially when you are playing in these other musical spaces outside of commercial country radio,” Fontenot says. “It’s wonderful because it expands the format…I feel like we are in a sort of renaissance time in terms of making music that moves you without having to assign a specific genre. It’s exciting and challenging.”
Pictured: Daniel Lee, Natalie Osborne, Katie Dean and Rachel Fontenot
Robby Klein
Leo33 will house A&R, marketing, streaming and promotion services.
“We have many of the same resources of a major label, but the focus on agility of an independent label,” Dean adds. “We are all marketing and artist development people at our core.”
Backing for the new label comes from Firebird Music and Red Light Ventures.
“We are happy to be associated with both companies,” Fontenot says. “They have successful track records and provide the resources we need, while allowing us to be autonomous and independent.”
Leo33 takes its name from the constellation Leo.
“When you talk about being courageous, agile, and the lions forming a pride to protect, that’s what we want to do for our artists,” Fontenot tells Billboard, adding that “33” is a nod to the long-playing vinyl format, as well as company’s vision of looking at an entire body of work in terms of how the label treats artists.
“We are treating this very much as a holistic experience for the artist,” Dean says. “There’s also this nod to the nostalgic, but also to the future.”
Leo33’s offices will open later this year in Nashville’s Wedgewood-Houston neighborhood. The label plans to slowly add staff as they scale up their roster.
“We both have an entrepreneurial spirit, and I feel like that will be the face of the future, just based on how the business has evolved,” Fontenot says. “We are all going to wear a lot of hats and all work to promote our artists in various ways, with the idea that the collective work is going to be unstoppable.”
Courtesy of Leo33
Many in Nashville’s music community are coming together for a night of music and to stand with The Covenant School, a private Christian school in Nashville where six people, including three children and three staffers, were killed just over a week ago in a school shooting on March 27.
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On April 12, Belmont University’s The Fisher Center will host “A Night of Joy Celebrating the Covenant School” to honor the victims and their families as well as the church, staff and first responders, and bring an evening of music, hope and healing. The concert will begin at 7 p.m. CT.
Author/speaker Annie F. Downs will lead the evening, which will also feature performances from Chris Tomlin, Colony House, Dave Barnes, Drew Holcomb, Ellie Holcomb, Old Crow Medicine Show’s Ketch Secor, Lady A, Matt Kearney, Matt Maher, Natalie Hemby, Sixpence None the Richer, Stephanie and Nathan Chapman, The Warren Brothers, Thomas Rhett, Trent Dabbs and Tyler Hubbard. Also on the bill are Brett Taylor, Luke Laird, Sandra McCracken, Dwan Hill, Jasmine Mullen and Sarah Kroger, with more special guests expected.
The six victims fatally shot by the shooter at Covenant School were identified as Evelyn Dieckhaus, Hallie Scruggs and William Kinney, all age 9; Cynthia Peak, age 61; Katherine Koonce, age 60; and Mike Hill, age 61. A 28-year-old suspect was killed during an altercation with police.
Tickets for the event go on sale Wednesday, April 10, at 10 a.m. CT at thefishercenter.com, with all ticket proceeds benefiting The Covenant School.
Previously, artists including Sheryl Crow and Margo Price performed at a vigil for the victims that was held March 29 in downtown Nashville, while Lauren Daigle postponed an album preview party that had been set for March 27 and instead hosted a prayer vigil for the victims of the mass shooting. In addition to the vigils, protests have been held at the Tennessee Capitol building in downtown Nashville, as students and adults pleaded with legislators to enact gun reform in the wake of the shooting.
Three top Universal Music Group Nashville executives have exited their roles: executive vp of promotion Royce Risser, evp of A&R Brian Wright and senior vp of A&R Stephanie Wright, according to Country Aircheck. Representatives at UMG Nashville did not immediately respond to a request for comment.
Risser was promoted to evp in 2018. He began his career as an intern at MCA Records in 1991 and climbed the ranks as director, NE regional promotion, then director of national promotion and vp of promotion before assuming the role of svp of promotion for UMG Nashville in 2007.
Stephanie Wright joined UMGN more than two decades ago and previously served as vp of A&R. During her tenure with the label, Wright worked with artists including Kacey Musgraves, Luke Bryan and Sam Hunt, and was instrumental in albums including Musgraves’ Same Trailer Different Park and Hunt’s Montevallo.
Brian Wright also joined UMGN over two decades ago and was promoted to his evp role in 2018 and worked closely on albums including Jamey Johnson’s Lonesome Song, George Strait’s Troubadour and Chris Stapleton’s Traveller and From A Room Vols. 1 and 2.
The exits of the Wrights — who are married — and Risser come as Cindy Mabe officially began her role as UMG Nashville chairman/CEO on April 1, following former UMGN chairman/CEO Mike Dungan‘s retirement. Mabe was named president of UMGN in 2014 and with her rise to chairman/CEO, she becomes the first woman to serve as chairman/CEO of a Nashville-based major label group.
Earlier this year, Katie Dean left UMG after a two-decade tenure with the company; Dean had led MCA Nashville’s promotion team since 2015. In 2022, UMG Nashville’s Rachel Fontenot exited her role as vp of marketing and artist development, while vp of marketing Brad Turcotte left UMG Nashville to become partner at 615 Leverage + Strategy.
Meanwhile, former Arista Nashville artist Brad Paisley recently signed a deal with UMG’s EMI Nashville imprint.
Several Nashville musicians have spoken out after six people, including three students and three adult staff members, were killed during a school shooting on Monday (March 27) at The Covenant School in Nashville.
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A 28-year-old suspect was killed during an altercation with police. The Metro Nashville PD’s official Twitter account revealed that the six victims fatally shot by the active shooter at Covenant School were identified as Evelyn Dieckhaus, Hallie Scruggs and William Kinney, all age 9; Cynthia Peak, age 61; Katherine Koonce, age 60; and Mike Hill, age 61. Koonce is listed as the head of School on The Covenant School’s official website.
Nashville musicians spoke out in grief and anger. Singer-songwriter-musician Charlie Worsham wrote via his Instagram Stories, “It seems impossible to find fitting words to say about the shooting in Nashville today. I’m heartbroken and enraged that we can’t seem to provide the simplest, most common-sense safeguards for our own children. If this was something other than a gun problem, it’d be happening all over the world. But it only seems to happen here.”
Kelsea Ballerini, who has previously spoken with Billboard about her own experience surviving a school shooting when she was a high school sophomore, shared via Instagram Stories, “i’m heartbroken i’m triggered i’m angry and i’m terrified for the loss we continue to have in this country due to guns. three f**king kids. what are we doing.”
Contemporary Christian singer Natalie Grant shared a news story about the incident via her Instagram Stories, adding, “I posted this earlier and then deleted it because I had been told people were only injured. I’m so heartbroken and devastated to realize not only was the original report true, but that more are dead, including three children. Several injured. This story is tragically repeated over and over and over again. Only today it hits very close to home. Jesus be near.”
Via Instagram Stories, Maren Morris shared a tweet from the Nashville Fire Department that shared details of the incident, simply commenting, “Oh my god,” accompanied by a broken-heart emoji.
Several artists, including Jason Isbell and Sheryl Crow, addressed Tennessee officials, with Isbell quote-tweeting Tennessee Governor Bill Lee, after Lee tweeted that he is “closely monitoring the tragic situation at Covenant.” Isbell responded, “Is this what we want? Monitoring the ‘tragic situation’ and asking for prayers? Something can be done Bill you just don’t have the spine for it. This must be what you want, because you haven’t done anything to prevent it.”
After Senator Marsha Blackburn sent out a tweet saying that her office was “ready to assist” federal, state and local officials, Crow responded, “If you are ready to assist, please pass sensible gun laws so that the children of Tennessee and America at large might attend school without risk of being gunned down.”
Rosanne Cash also responded to Blackburn’s tweet, saying, “Don’t even. You vote against every common sense gun control bill that comes across your desk, you’ve taken over $1 million from the NRA, and you rank 14th in all Congress for NRA contributions. Spare us the handwringing @marshablackburn”
Shortly after news of the school shooting broke, Margo Price addressed Lee, saying, “4 dead so far in an elementary school shooting in Nashville this am. Can I ask you, @GovBillLee why you passed permit less [sic] carry in 2021? Our children are dying and being shot in school but you’re more worried about drag queens than smart gun laws? You have blood on your hands.”
See several of the responses from Nashville music artists below:
Is this what we want? Monitoring the “tragic situation” and asking for prayers? Something can be done Bill you just don’t have the spine for it. This must be what you want, because you haven’t done anything to prevent it. https://t.co/klWsCbhw0B— Jason Isbell (@JasonIsbell) March 27, 2023
My heart is broken and prayers for all involved in todays horrible school shooting in Nashville.— Chris Janson (@janson_chris) March 27, 2023
We are praying with our Nashville community for everyone involved in today’s horrific shooting— Brett Young (@BrettYoungMusic) March 27, 2023
No words… The Covenant School. Our children deserve better. Praying for all affected. Tragic America.— Sheryl Crow (@SherylCrow) March 27, 2023
Pray for Nashville. A shooting at a school has occurred. Three children dead. Praying for these babies & their families. Absolutely devastating 💔— Carly Pearce (@carlypearce) March 27, 2023
I try to stay off here for my mental health but for the love of God! As a mother, I’m pissed the fuck off. Shame on every single politician ok with doing nothing as CHILDREN are getting assassinated on an everyday basis in a place that is supposed to be their safe haven.— Mickey Guyton (@MickeyGuyton) March 27, 2023
God Bless all the parents of children at The Covenant School. Horrific and sickening.— Randy Houser (@RandyHouser) March 27, 2023
Thank you @MNPDNashville for running toward the danger and neutralizing it without hesitation, or a second thought to your own safety. #Nashville greatly appreciates you.— John Rich🇺🇸 (@johnrich) March 27, 2023
Belmont University has appointed Brittany Schaffer, Spotify’s head of artist and label partnerships in Nashville, as the new dean of the Mike Curb College of Entertainment and Music Business, effective May 1.
“My career has focused on being a champion for people and ideas and innovations that have brought the music and broader entertainment industry together. At the same time, I have always been passionate about Nashville and its potential to be the creative center of the music business and a big player in the entertainment space at large,” Schaffer tells Billboard. “It’s an opportunity to align all the passions I have and all the work that I’ve done since starting my career into one place. It’s really exciting to be able to think about the legacy that the Curb College can leave on its students and how that influences the future of the music and entertainment space.”
Schaffer is the first female dean of the Nashville-based Mike Curb College of Entertainment and Music Business since it launched in 2003; she fills the role held for seven years by Belmont alumnus and longtime music industry executive Doug Howard, who retired last fall.
Dr. Sarita Stewart, associate professor of creative & entertainment industries, served as the interim dean for this academic year. Stewart will take on a new role as senior associate dean for Curb College, working alongside Schaffer on programming and curriculum.
Schaffer will report to the provost/executive vice president of Academic Excellence and will be responsible for the College’s academic programs and student enrichment initiatives. She will serve approximately 100 faculty and staff and more than 2,700 students in Curb College programs.Belmont’s music business program will celebrate its 50th anniversary during the 2023-24 academic year.
“I think it is a moment to celebrate the incredible work Belmont has done to get to this point,” Schaffer says of the milestone. “It is a program that is already recognized as one of the top entertainment and music business programs in the country and we need to celebrate that.”
She continues, “At the same time, I think the music industry and entertainment space are at a really exciting point of innovation. The landscape is changing faster than it probably ever has—the technology and business models that exist when students enter may look different by the time they graduate. It’s an exciting challenge to take on to think about how we prepare students to have a strong foundation in the fundamentals of the business, creativity and storytelling so they are prepared to navigate the changes that come that we can’t even anticipate. Also, right now, everyone wants to talk about Gen Z and those are our students. How do we create an environment where we are learning as much from our students as they are learning from us?”
Schaffer co-leads Spotify’s Nashville music team including overseeing the development and execution of Spotify’s global strategy to expand the country, Christian/Gospel and Americana genres. During Schaffer’s tenure, country music listening on Spotify grew by double digits annually, according to the streamer. She joined Spotify in January 2018, after serving as senior counsel for Nashville-based Loeb & Loeb, LLP.
Schaffer, who has been named to Billboard’s Country Power Players list for the past four years, is a magna cum laude graduate of both Vanderbilt University and Samford University’s Cumberland School of Law. She currently serves on the board of directors for the Country Music Association and Country Radio Broadcasters, as well as the St. Jude Country Cares Advisory Board. Schaffer is a Class of 2022 Leadership Music graduate.
Belmont president Dr. Greg Jones said via a statement, “Belmont’s Curb College has long been recognized for developing artists and executives who bring innovative leadership and creative storytelling to their roles throughout the entertainment industry. We are delighted Brittany Schaffer has accepted the role of dean, and I am confident that she will elevate our programs even further, deepening our connections within music, motion pictures and media while establishing new partnerships in Nashville, across the U.S. and around the globe.”
Belmont Provost Dr. David Gregory added, “Brittany will bring extraordinary passion, faith and experience to her new role as dean of Curb College. Her legal background and familiarity advocating for artists, writers, producers and more within the industry provide a unique perspective on the holistic education our students need to be successful in a variety of entertainment fields. Plus, though her time with Spotify, she has been on the leading edge of where these content rich fields are heading and is well prepared to ensure Curb College stays at the forefront of modern storytelling.”
Belmont alumni have risen to the highest ranks in Nashville’s music industry and include Universal Music Group Nashville president Cindy Mabe (class of 1995), Sony Music Publishing Nashville CEO Rusty Gaston (class of 1998) and Warner Chappell Music Nashville president and CEO Ben Vaughn (class of 2000).
A year ago, Country Radio Seminar (CRS) gave broadcasters a wakeup call.
With the 2023 edition of the conference, it should become clearer if the industry is facing a new day head on or if it simply hit the Snooze button.
Panelists in 2022 lamented a four-year decline in listenership, a drop that overlaps with a system in which singles often take over 40 weeks — sometimes as much as 60 weeks — to run their course. By contrast, labels are increasingly gearing their marketing plans to streaming platforms that expose wider arrays of music and target individuals’ playlists with greater specificity. On the final day last year, Country’s Radio Coach owner/CEO John Shomby gave a TED Talk-style presentation that chided broadcasters for a nagging sameness and called for a committee of radio and music business executives to figure out a reboot.
As Country Radio Broadcasters revs up CRS again March 13-15, that chat continues to echo in the agenda at the Omni Nashville Hotel. Shomby’s CRS Music Committee — which generated 60-70 respondents in its first hour, according to CRB executive director R.J. Curtis — has been segmented into four overlapping subcommittees that will likely make their first reports in an upcoming CRS360 webinar. Meanwhile, the CRS presentations include several topics that address the issues that have brought the format to a crossroads — “Radio & Records: Redefining the Relationship,” “Just Effing Do It: The Rewards of Taking Risks” and “Fred Jacobs’ Fred Talk: The Future Ain’t What It Used To Be.”
“CRS should be a reality-check moment,” Curtis says. “I don’t believe our purpose is to just shake each other’s hands and high-five and congratulate each other on another great year because not every year is great. We’re facing a lot of different challenges, and I think it’s important for us to own them and figure out how to solve them.”
Country music has a long history with radio. March 2022 marked 100 years since Fiddlin’ John Carson became the first hillbilly act to perform on-air, on WSB Atlanta, and Jan. 4 represented a century since country was introduced on the medium west of the Mississippi River, via The Radio Barn Dance on WBAP Dallas-Fort Worth. Still, the genre never had a full-time station until KDAV Lubbock, Texas, debuted in 1953.
Radio ultimately became the primary method of exposing the genre’s new music. It went largely unchallenged in that position until streaming took hold this century. The new medium operates differently — pressing a Skip button allows a streaming listener to skirt individual titles while still listening to the playlist, whereas skipping a song on the radio requires changing stations. To preserve listenership in this era, programmers generally relied on safe measures that had worked previously, cutting the size of playlists and/or hanging on to proven titles for longer periods of time. Those solutions tend to pay off in the short run, but over the long haul, they can discourage extended listening among the most passionate music fans.
“They’re just afraid of making a mistake,” says Shomby of programmers’ dilemma. “It’s like a football team that just hands the ball off to one guy and he runs up the middle, and then you hope that somebody opens up a hole. There’s no [taking chances] — there’s no throwing any long passes, you’re not doing any double reverses or anything like that. You just run left. And that’s kind of the way I feel like our industry is at this point.”
Actionable Insights Group head of research Billy Ray McKim was among the attendees who signed up for the CRS Music Committee last year after Shomby’s presentation.
“Plenty of people talked about it for days and weeks, and I continue to hear people refer back to it,” McKim says. “He managed to tie a bow on it.”
McKim is now overseeing the subcommittee studying the life cycle of songs, generally aiming to speed the march of singles through national radio charts and energize the format. The issue is complex.
“There was this idea that we would spend a year and find a finite solution and move on,” says McKim. “What’s become even more clear through this process is there isn’t a simple solution. So I think that this committee will continue to live and evolve.”
Changing aspects of the industry will get center stage through much of CRS. Digital streaming, for example, has a full day of convention programming. CRS also offers a panel on “expansive inclusion” and an examination of evolving demographics in “Okay Boomer! A Conversation With Gen Z.”
CRS will continue to offer some familiar elements. Garth Brooks and Kenny Chesney will be the focus of keynote artist Q&As, the annual research panel presents insights from a 700-song auditorium test, and the closing New Faces of Country Music dinner will feature Jackson Dean, Priscilla Block, Jelly Roll, Nate Smith and Frank Ray.
That latter event will include recognition of a new wrinkle in the convention. The last of CRS’ founders, Charlie Monk, died Dec. 19, and this will be the first year he is not at the seminar in some form or fashion. New Faces is expected to honor his influence, which is particularly fitting this year. Monk’s ability to process the past and anticipate the future should provide some inspiration for the industry as it moves forward: the “Mayor of Music Row” counted classic singer Frank Sinatra as his favorite artist, but often said his favorite single was whatever was No. 1 that particular week.
“He didn’t get stuck in one particular era, and that’s very evident by the amount of people much, much younger than him that called him a mentor and a friend,” Curtis says. “He sought out younger leaders in our format. He benefited from their knowledge and their way of doing business, and I think it was really impressive.”
Country music’s relationship with radio predates even Monk’s arrival. Programmers’ goal during CRS will be to create some forward movement for a platform that is still regarded as a key means of exposure for even the newest generation of talent.
“I come across a lot of young artists, and they still have that dream to be heard on the radio,” says Shomby. “I mean, it doesn’t get them as excited to have a song playlisted on Spotify as it does to hear their song on their local radio station. So there’s still something there that creates a passion for the format.”
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