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Many in Nashville’s music community are coming together for a night of music and to stand with The Covenant School, a private Christian school in Nashville where six people, including three children and three staffers, were killed just over a week ago in a school shooting on March 27.
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On April 12, Belmont University’s The Fisher Center will host “A Night of Joy Celebrating the Covenant School” to honor the victims and their families as well as the church, staff and first responders, and bring an evening of music, hope and healing. The concert will begin at 7 p.m. CT.
Author/speaker Annie F. Downs will lead the evening, which will also feature performances from Chris Tomlin, Colony House, Dave Barnes, Drew Holcomb, Ellie Holcomb, Old Crow Medicine Show’s Ketch Secor, Lady A, Matt Kearney, Matt Maher, Natalie Hemby, Sixpence None the Richer, Stephanie and Nathan Chapman, The Warren Brothers, Thomas Rhett, Trent Dabbs and Tyler Hubbard. Also on the bill are Brett Taylor, Luke Laird, Sandra McCracken, Dwan Hill, Jasmine Mullen and Sarah Kroger, with more special guests expected.
The six victims fatally shot by the shooter at Covenant School were identified as Evelyn Dieckhaus, Hallie Scruggs and William Kinney, all age 9; Cynthia Peak, age 61; Katherine Koonce, age 60; and Mike Hill, age 61. A 28-year-old suspect was killed during an altercation with police.
Tickets for the event go on sale Wednesday, April 10, at 10 a.m. CT at thefishercenter.com, with all ticket proceeds benefiting The Covenant School.
Previously, artists including Sheryl Crow and Margo Price performed at a vigil for the victims that was held March 29 in downtown Nashville, while Lauren Daigle postponed an album preview party that had been set for March 27 and instead hosted a prayer vigil for the victims of the mass shooting. In addition to the vigils, protests have been held at the Tennessee Capitol building in downtown Nashville, as students and adults pleaded with legislators to enact gun reform in the wake of the shooting.
Three top Universal Music Group Nashville executives have exited their roles: executive vp of promotion Royce Risser, evp of A&R Brian Wright and senior vp of A&R Stephanie Wright, according to Country Aircheck. Representatives at UMG Nashville did not immediately respond to a request for comment.
Risser was promoted to evp in 2018. He began his career as an intern at MCA Records in 1991 and climbed the ranks as director, NE regional promotion, then director of national promotion and vp of promotion before assuming the role of svp of promotion for UMG Nashville in 2007.
Stephanie Wright joined UMGN more than two decades ago and previously served as vp of A&R. During her tenure with the label, Wright worked with artists including Kacey Musgraves, Luke Bryan and Sam Hunt, and was instrumental in albums including Musgraves’ Same Trailer Different Park and Hunt’s Montevallo.
Brian Wright also joined UMGN over two decades ago and was promoted to his evp role in 2018 and worked closely on albums including Jamey Johnson’s Lonesome Song, George Strait’s Troubadour and Chris Stapleton’s Traveller and From A Room Vols. 1 and 2.
The exits of the Wrights — who are married — and Risser come as Cindy Mabe officially began her role as UMG Nashville chairman/CEO on April 1, following former UMGN chairman/CEO Mike Dungan‘s retirement. Mabe was named president of UMGN in 2014 and with her rise to chairman/CEO, she becomes the first woman to serve as chairman/CEO of a Nashville-based major label group.
Earlier this year, Katie Dean left UMG after a two-decade tenure with the company; Dean had led MCA Nashville’s promotion team since 2015. In 2022, UMG Nashville’s Rachel Fontenot exited her role as vp of marketing and artist development, while vp of marketing Brad Turcotte left UMG Nashville to become partner at 615 Leverage + Strategy.
Meanwhile, former Arista Nashville artist Brad Paisley recently signed a deal with UMG’s EMI Nashville imprint.
Several Nashville musicians have spoken out after six people, including three students and three adult staff members, were killed during a school shooting on Monday (March 27) at The Covenant School in Nashville.
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A 28-year-old suspect was killed during an altercation with police. The Metro Nashville PD’s official Twitter account revealed that the six victims fatally shot by the active shooter at Covenant School were identified as Evelyn Dieckhaus, Hallie Scruggs and William Kinney, all age 9; Cynthia Peak, age 61; Katherine Koonce, age 60; and Mike Hill, age 61. Koonce is listed as the head of School on The Covenant School’s official website.
Nashville musicians spoke out in grief and anger. Singer-songwriter-musician Charlie Worsham wrote via his Instagram Stories, “It seems impossible to find fitting words to say about the shooting in Nashville today. I’m heartbroken and enraged that we can’t seem to provide the simplest, most common-sense safeguards for our own children. If this was something other than a gun problem, it’d be happening all over the world. But it only seems to happen here.”
Kelsea Ballerini, who has previously spoken with Billboard about her own experience surviving a school shooting when she was a high school sophomore, shared via Instagram Stories, “i’m heartbroken i’m triggered i’m angry and i’m terrified for the loss we continue to have in this country due to guns. three f**king kids. what are we doing.”
Contemporary Christian singer Natalie Grant shared a news story about the incident via her Instagram Stories, adding, “I posted this earlier and then deleted it because I had been told people were only injured. I’m so heartbroken and devastated to realize not only was the original report true, but that more are dead, including three children. Several injured. This story is tragically repeated over and over and over again. Only today it hits very close to home. Jesus be near.”
Via Instagram Stories, Maren Morris shared a tweet from the Nashville Fire Department that shared details of the incident, simply commenting, “Oh my god,” accompanied by a broken-heart emoji.
Several artists, including Jason Isbell and Sheryl Crow, addressed Tennessee officials, with Isbell quote-tweeting Tennessee Governor Bill Lee, after Lee tweeted that he is “closely monitoring the tragic situation at Covenant.” Isbell responded, “Is this what we want? Monitoring the ‘tragic situation’ and asking for prayers? Something can be done Bill you just don’t have the spine for it. This must be what you want, because you haven’t done anything to prevent it.”
After Senator Marsha Blackburn sent out a tweet saying that her office was “ready to assist” federal, state and local officials, Crow responded, “If you are ready to assist, please pass sensible gun laws so that the children of Tennessee and America at large might attend school without risk of being gunned down.”
Rosanne Cash also responded to Blackburn’s tweet, saying, “Don’t even. You vote against every common sense gun control bill that comes across your desk, you’ve taken over $1 million from the NRA, and you rank 14th in all Congress for NRA contributions. Spare us the handwringing @marshablackburn”
Shortly after news of the school shooting broke, Margo Price addressed Lee, saying, “4 dead so far in an elementary school shooting in Nashville this am. Can I ask you, @GovBillLee why you passed permit less [sic] carry in 2021? Our children are dying and being shot in school but you’re more worried about drag queens than smart gun laws? You have blood on your hands.”
See several of the responses from Nashville music artists below:
Is this what we want? Monitoring the “tragic situation” and asking for prayers? Something can be done Bill you just don’t have the spine for it. This must be what you want, because you haven’t done anything to prevent it. https://t.co/klWsCbhw0B— Jason Isbell (@JasonIsbell) March 27, 2023
My heart is broken and prayers for all involved in todays horrible school shooting in Nashville.— Chris Janson (@janson_chris) March 27, 2023
We are praying with our Nashville community for everyone involved in today’s horrific shooting— Brett Young (@BrettYoungMusic) March 27, 2023
No words… The Covenant School. Our children deserve better. Praying for all affected. Tragic America.— Sheryl Crow (@SherylCrow) March 27, 2023
Pray for Nashville. A shooting at a school has occurred. Three children dead. Praying for these babies & their families. Absolutely devastating 💔— Carly Pearce (@carlypearce) March 27, 2023
I try to stay off here for my mental health but for the love of God! As a mother, I’m pissed the fuck off. Shame on every single politician ok with doing nothing as CHILDREN are getting assassinated on an everyday basis in a place that is supposed to be their safe haven.— Mickey Guyton (@MickeyGuyton) March 27, 2023
God Bless all the parents of children at The Covenant School. Horrific and sickening.— Randy Houser (@RandyHouser) March 27, 2023
Thank you @MNPDNashville for running toward the danger and neutralizing it without hesitation, or a second thought to your own safety. #Nashville greatly appreciates you.— John Rich🇺🇸 (@johnrich) March 27, 2023
Belmont University has appointed Brittany Schaffer, Spotify’s head of artist and label partnerships in Nashville, as the new dean of the Mike Curb College of Entertainment and Music Business, effective May 1.
“My career has focused on being a champion for people and ideas and innovations that have brought the music and broader entertainment industry together. At the same time, I have always been passionate about Nashville and its potential to be the creative center of the music business and a big player in the entertainment space at large,” Schaffer tells Billboard. “It’s an opportunity to align all the passions I have and all the work that I’ve done since starting my career into one place. It’s really exciting to be able to think about the legacy that the Curb College can leave on its students and how that influences the future of the music and entertainment space.”
Schaffer is the first female dean of the Nashville-based Mike Curb College of Entertainment and Music Business since it launched in 2003; she fills the role held for seven years by Belmont alumnus and longtime music industry executive Doug Howard, who retired last fall.
Dr. Sarita Stewart, associate professor of creative & entertainment industries, served as the interim dean for this academic year. Stewart will take on a new role as senior associate dean for Curb College, working alongside Schaffer on programming and curriculum.
Schaffer will report to the provost/executive vice president of Academic Excellence and will be responsible for the College’s academic programs and student enrichment initiatives. She will serve approximately 100 faculty and staff and more than 2,700 students in Curb College programs.Belmont’s music business program will celebrate its 50th anniversary during the 2023-24 academic year.
“I think it is a moment to celebrate the incredible work Belmont has done to get to this point,” Schaffer says of the milestone. “It is a program that is already recognized as one of the top entertainment and music business programs in the country and we need to celebrate that.”
She continues, “At the same time, I think the music industry and entertainment space are at a really exciting point of innovation. The landscape is changing faster than it probably ever has—the technology and business models that exist when students enter may look different by the time they graduate. It’s an exciting challenge to take on to think about how we prepare students to have a strong foundation in the fundamentals of the business, creativity and storytelling so they are prepared to navigate the changes that come that we can’t even anticipate. Also, right now, everyone wants to talk about Gen Z and those are our students. How do we create an environment where we are learning as much from our students as they are learning from us?”
Schaffer co-leads Spotify’s Nashville music team including overseeing the development and execution of Spotify’s global strategy to expand the country, Christian/Gospel and Americana genres. During Schaffer’s tenure, country music listening on Spotify grew by double digits annually, according to the streamer. She joined Spotify in January 2018, after serving as senior counsel for Nashville-based Loeb & Loeb, LLP.
Schaffer, who has been named to Billboard’s Country Power Players list for the past four years, is a magna cum laude graduate of both Vanderbilt University and Samford University’s Cumberland School of Law. She currently serves on the board of directors for the Country Music Association and Country Radio Broadcasters, as well as the St. Jude Country Cares Advisory Board. Schaffer is a Class of 2022 Leadership Music graduate.
Belmont president Dr. Greg Jones said via a statement, “Belmont’s Curb College has long been recognized for developing artists and executives who bring innovative leadership and creative storytelling to their roles throughout the entertainment industry. We are delighted Brittany Schaffer has accepted the role of dean, and I am confident that she will elevate our programs even further, deepening our connections within music, motion pictures and media while establishing new partnerships in Nashville, across the U.S. and around the globe.”
Belmont Provost Dr. David Gregory added, “Brittany will bring extraordinary passion, faith and experience to her new role as dean of Curb College. Her legal background and familiarity advocating for artists, writers, producers and more within the industry provide a unique perspective on the holistic education our students need to be successful in a variety of entertainment fields. Plus, though her time with Spotify, she has been on the leading edge of where these content rich fields are heading and is well prepared to ensure Curb College stays at the forefront of modern storytelling.”
Belmont alumni have risen to the highest ranks in Nashville’s music industry and include Universal Music Group Nashville president Cindy Mabe (class of 1995), Sony Music Publishing Nashville CEO Rusty Gaston (class of 1998) and Warner Chappell Music Nashville president and CEO Ben Vaughn (class of 2000).
A year ago, Country Radio Seminar (CRS) gave broadcasters a wakeup call.
With the 2023 edition of the conference, it should become clearer if the industry is facing a new day head on or if it simply hit the Snooze button.
Panelists in 2022 lamented a four-year decline in listenership, a drop that overlaps with a system in which singles often take over 40 weeks — sometimes as much as 60 weeks — to run their course. By contrast, labels are increasingly gearing their marketing plans to streaming platforms that expose wider arrays of music and target individuals’ playlists with greater specificity. On the final day last year, Country’s Radio Coach owner/CEO John Shomby gave a TED Talk-style presentation that chided broadcasters for a nagging sameness and called for a committee of radio and music business executives to figure out a reboot.
As Country Radio Broadcasters revs up CRS again March 13-15, that chat continues to echo in the agenda at the Omni Nashville Hotel. Shomby’s CRS Music Committee — which generated 60-70 respondents in its first hour, according to CRB executive director R.J. Curtis — has been segmented into four overlapping subcommittees that will likely make their first reports in an upcoming CRS360 webinar. Meanwhile, the CRS presentations include several topics that address the issues that have brought the format to a crossroads — “Radio & Records: Redefining the Relationship,” “Just Effing Do It: The Rewards of Taking Risks” and “Fred Jacobs’ Fred Talk: The Future Ain’t What It Used To Be.”
“CRS should be a reality-check moment,” Curtis says. “I don’t believe our purpose is to just shake each other’s hands and high-five and congratulate each other on another great year because not every year is great. We’re facing a lot of different challenges, and I think it’s important for us to own them and figure out how to solve them.”
Country music has a long history with radio. March 2022 marked 100 years since Fiddlin’ John Carson became the first hillbilly act to perform on-air, on WSB Atlanta, and Jan. 4 represented a century since country was introduced on the medium west of the Mississippi River, via The Radio Barn Dance on WBAP Dallas-Fort Worth. Still, the genre never had a full-time station until KDAV Lubbock, Texas, debuted in 1953.
Radio ultimately became the primary method of exposing the genre’s new music. It went largely unchallenged in that position until streaming took hold this century. The new medium operates differently — pressing a Skip button allows a streaming listener to skirt individual titles while still listening to the playlist, whereas skipping a song on the radio requires changing stations. To preserve listenership in this era, programmers generally relied on safe measures that had worked previously, cutting the size of playlists and/or hanging on to proven titles for longer periods of time. Those solutions tend to pay off in the short run, but over the long haul, they can discourage extended listening among the most passionate music fans.
“They’re just afraid of making a mistake,” says Shomby of programmers’ dilemma. “It’s like a football team that just hands the ball off to one guy and he runs up the middle, and then you hope that somebody opens up a hole. There’s no [taking chances] — there’s no throwing any long passes, you’re not doing any double reverses or anything like that. You just run left. And that’s kind of the way I feel like our industry is at this point.”
Actionable Insights Group head of research Billy Ray McKim was among the attendees who signed up for the CRS Music Committee last year after Shomby’s presentation.
“Plenty of people talked about it for days and weeks, and I continue to hear people refer back to it,” McKim says. “He managed to tie a bow on it.”
McKim is now overseeing the subcommittee studying the life cycle of songs, generally aiming to speed the march of singles through national radio charts and energize the format. The issue is complex.
“There was this idea that we would spend a year and find a finite solution and move on,” says McKim. “What’s become even more clear through this process is there isn’t a simple solution. So I think that this committee will continue to live and evolve.”
Changing aspects of the industry will get center stage through much of CRS. Digital streaming, for example, has a full day of convention programming. CRS also offers a panel on “expansive inclusion” and an examination of evolving demographics in “Okay Boomer! A Conversation With Gen Z.”
CRS will continue to offer some familiar elements. Garth Brooks and Kenny Chesney will be the focus of keynote artist Q&As, the annual research panel presents insights from a 700-song auditorium test, and the closing New Faces of Country Music dinner will feature Jackson Dean, Priscilla Block, Jelly Roll, Nate Smith and Frank Ray.
That latter event will include recognition of a new wrinkle in the convention. The last of CRS’ founders, Charlie Monk, died Dec. 19, and this will be the first year he is not at the seminar in some form or fashion. New Faces is expected to honor his influence, which is particularly fitting this year. Monk’s ability to process the past and anticipate the future should provide some inspiration for the industry as it moves forward: the “Mayor of Music Row” counted classic singer Frank Sinatra as his favorite artist, but often said his favorite single was whatever was No. 1 that particular week.
“He didn’t get stuck in one particular era, and that’s very evident by the amount of people much, much younger than him that called him a mentor and a friend,” Curtis says. “He sought out younger leaders in our format. He benefited from their knowledge and their way of doing business, and I think it was really impressive.”
Country music’s relationship with radio predates even Monk’s arrival. Programmers’ goal during CRS will be to create some forward movement for a platform that is still regarded as a key means of exposure for even the newest generation of talent.
“I come across a lot of young artists, and they still have that dream to be heard on the radio,” says Shomby. “I mean, it doesn’t get them as excited to have a song playlisted on Spotify as it does to hear their song on their local radio station. So there’s still something there that creates a passion for the format.”
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The Cadillac Three members Jaren Johnston and Neil Mason have teamed with Warner Records via a joint venture to launch the Nashville-based label War Buddha Records.
The first signing to the venture is Los Angeles-based singer-songwriter Rett Madison, who recently wrapped a run of shows with St. Paul & The Broken Bones and is slated to play during SXSW 2023.
“As artists ourselves, we created War Buddha first and foremost as a home for artists,” Johnston said via a statement. “In partnering with our longtime friend Aaron Bay-Schuck, alongside Tom Corson and the stellar Warner Records team, we saw the opportunity to mix our dirt with Warner’s power to create a venture fostering both creative expression and commercial success.”
“We want the label to offer a platform for artists with unique perspectives who fit out, not in, and feel unafraid to tell their stories unapologetically,” Mason added. “Rett is the perfect first signing for the label: an artist with the incredible ability to capture life experiences in songs that make the listener feel they are in those moments with her. We’re so grateful to Aaron and Tom for the chance to build this label together.”
Nashville natives Johnston and Mason, along with their The Cadillac Three cohort Kelby Ray, have released albums via Big Machine Records including 2016’s Bury Me in My Boots, and a pair of 2020 projects, Country Fuzz and Tabasco and Sweet Tea. As songwriters, Johnston has written songs recorded by artists including Tim McGraw (“Southern Girl”), Keith Urban and Eric Church (the duet “Raise ‘Em Up”). Mason has written songs recorded by artists including Miranda Lambert (“Old Sh*t”), and Jake Owen (“Days of Gold”).
“For as long as I have known Jaren and Neil, they have never taken a conventional path,” said Bay-Schuck, co-chairman & CEO of Warner Records, via a statement. “They’ve been fearless in their pursuit of great art, never compromising any integrity or authenticity in their approach to their own artistry or collaborations as songwriters and producers for other artists. As we continue to build the Warner Records brand as one that is always a safe and encouraging place for artists who dare to be different, take risks, and have a point of view, it made total sense to partner with War Buddha on their mission to do the same. We are very excited to welcome Rett Madison as the first artist from this partnership and we can’t wait to see what other unique and amazing talent Jaren and Neil discover.”
“I couldn’t be more thrilled to be joining the Warner Records family with War Buddha!” Madison said. “I’ve felt such genuine enthusiasm from Neil and Jaren in regards to my music and their total support of me sharing my most authentic, artistic voice feels refreshing. I can’t wait to see what we all build together.”
With Country Radio Seminar just a week away, key showcases are taking shape, with three record labels unveiling their lunchtime performance lineups and CMT announcing a handful of acts appearing at the first evening’s opening reception.
Brad Paisley, making his first CRS appearance since signing with Universal Music Group Nashville (UMGN), will play during the label’s annual takeover of the historic Ryman Auditorium. Brantley Gilbert, Vince Gill, Sam Hunt and Cody Johnson are among the major acts officially in the mix during the three-day seminar March 13-15 at the Omni Nashville Hotel.
Newly announced entertainment lineups include:
• Warner Music Nashville sponsors the March 13 lunch that offers Johnson, Chase Matthew and Ian Munsick, with additional acts promised.
• The March 13 happy hour opening event will feature four acts associated with CMT’s Next Women of Country: Julia Cole, Ashley Cooke, Miko Marks and O.N.E the Duo.
• At least 14 acts are appearing at the lunchtime UMGN Ryman gig on March 14: Gill,Hunt,Paisley, Kassi Ashton,Boy Named Banjo,Brothers Osborne,Dalton Dover,Caylee Hammack,Tyler Hubbard,Parker McCollum,Kylie Morgan,Catie Offerman,Josh Ross and Darius Rucker.
• Big Machine Label Group hosts the March 15 lunch that will feature Gilbert, Danielle Bradbery, Mackenzie Carpenter, Riley Green, Chris Janson, Justin Moore, Shane Profitt and Conner Smith.
CRS previously announced the lineup for the closing New Faces Show: Priscilla Block, Jackson Dean, Jelly Roll, Frank Ray and Nate Smith.
“I really do feel like it’s my best,” Dierks Bentley says of his upcoming 10th studio album, Gravel & Gold, which arrives Friday, Feb. 24 via UMG Nashville.
It’s the kind of platitude that artists often say with every new project they set out to promote. However, Bentley says it with the kind of steady confidence borne of the painstaking process of scrapping two previous album-making attempts in order to craft the new album, picking up portions of those previous projects and adding new songs and recordings.
“I feel like this is my best representation of the kind of country music I’m trying to do, the kind I’ve been trying to work on since I moved to town,” Bentley says.
The third attempt worked, resulting in an adept synthesis of the sleek, commercial country sounds that have permeated previous projects such as 2016’s Black, his ‘90s country influences, and the organic, bluegrass leanings that swathed previous projects including 2010’s Up on the Ridge (helmed by Jon Randall) and 2018’s The Mountain (Randall and Ross Copperman).
“All the pieces were there for the 10th project, and those earlier sessions were good, it just ultimately wasn’t right,” Bentley says. “I hadn’t been in the studio much, and I hadn’t been writing a lot of songs; I had taken a lot of time off during the pandemic. With every album, you gotta leave out some songs. It’s gonna hurt when you are going in there to make the final sequence — and it should be painful; it means you are cutting out good stuff to get to the best songs you can.”
Gravel & Gold marks Bentley’s first time as an album co-producer, working on tracks with Randall, Copperman and F. Reid Shippen.
The album is the result of Bentley falling back in love — with Nashville, with music — after a year spent living in Telluride, Colorado. Arizona native Bentley had been trying to find a respite from Nashville for 15 years, longing to spend more time out West, though his touring and recording schedule didn’t allow for it. In 2020, when tours shut down during the height of the COVID-19, pandemic, he relocated to Colorado for a year with his wife Cassidy and their three children, Evie, Jordan and Knox.
“I was really happy being out there, but when I came back to Nashville, I realized how much I love Nashville and how great the town has been to me — the history I have here, the friends I have here. It’s realizing that gravel can be gold; it’s just about your perspective on it and the way you look at it. That’s the underlying theme I had going into the making of the album, and certainly on that third go-around of making it. It felt like I settled back into Nashville.”
While other artists have used the pandemic become ever-more prolific in their songwriting, and issue multi-part albums, Bentley opted for a tightly-constructed project across a comparatively lean 14 tracks.
“I love that a lot of guys are putting out double and triple albums, but for me personally, I can’t consume much more than like 11 or 12 songs. But it’s a different world. I also see kids’ attention spans are so little these days — so it’s hard to get through a whole album, let alone a double or triple album.”
Taken together, the songs are a natural evolution for an artist who discovered his love of bluegrass while taking in countless shows at Nashville’s longtime bluegrass hotbed Station Inn and playing some of his earliest shows at Exit/In. He released his debut album in 2003 and earned a Country Airplay-topping hit with the sleek “What Was I Thinkin’.” In the 20 years that have elapsed, he’s become a consistent hitmaker (with 18 No. 1 Country Airplay hits), a 14-time Grammy nominee and an artist unafraid to take risks to follow his creative inclinations.
“Something Real” is straightforward about Bentley’s intentions for substantive music.
“I had ‘Gone’ and ‘Beers on Me’ on the radio, and those are fun songs that needed to be there at the time, coming through this whole pandemic, songs that feel good,” Bentley says. “But I really wanted to make an album that has great country songwriting that packs a whole lot of emotion, feeling and story into three minutes.”
The humor fans know from songs like “Drunk on a Plane” returns in the clever “Beer at My Funeral.” Meanwhile, a similar tone to Bentley’s 2013 hit “I Hold On” — which displayed a fierce loyalty to “dancing with the one that brought ya,” whether it be worn, lived-in trucks or guitars — permeates “Cowboy Boots,” featuring recent Grammy winner Ashley McBryde,
“Everyone loves Ashley McBryde,” Bentley says. “She’s a great singer, songwriter, a great personality. I was lucky enough to get to tour with her last year and just watch her command a stage every night. She has this great mix of rock, country and attitude. The first time I saw her perform, I was blown away by her whole deal.”
Bentley has utilized the music videos accompanying the songs on this album to spotlight music venues around Nashville, including Exit/In (“Same Ol’ Me”) and Robert’s Western World (“Cowboy Boots”).
“This album is all about returning to Nashville, with a new appreciation for all that we have here, that I’ve kind of taken for granted — places like Exit/In, Station Inn and Robert’s. Robert’s is one of my favorite bars — I used to go down there and watch BR-549, Brazilbilly, Wayne ‘The Train’ Hancock. It was nostalgic for me to go back to these venues where I cut my teeth.”
Reprising his previous bluegrass-centric work, Bentley pays homage to weed and bluegrass on the album’s closing track, “High Note,” while welcoming red-hot bluegrass picker Billy Strings, as well as a host of musicians including Jerry Douglas (dobro), Sam Bush (mandolin), Charlie Worsham (guitar) and Bryan Sutton (guitar/banjo). Since making his debut in 2017, Strings has risen from clubs to selling out a string of arenas on his current tour — a rarity for a bluegrass artist.
“I’m just lucky that I got the chance to meet [Billy] as he was coming up five or six years ago,” Bentley says. “His rise is unbelievable. Charlie Worsham wrote [“High Note”] and I wanted to have some bluegrass on this project. We cut it with drums and gave it a bit of a country-rock feel. It’s just a great collection of people coming together, playing on a fun song. I would love for that song to be a single on country radio, but I don’t know if it would work. It’s a great way to end the project and go out on a high note.”
The album’s blend of well-crafted songwriting across an array of styles from ‘90s honky-tonk, pop-country, and bluegrass leanings is uniquely positioned, given country music’s current sonic landscape. The highly produced works of Morgan Wallen top the country charts alongside the decidedly less-polished acoustic-rock works of Zach Bryan and the ‘90s country influence of Luke Combs, while Strings’ progressive bluegrass and Tyler Childers’ raw roots music draw ever-surging audiences, and Elle King powers her country-rock with banjo.
Though perhaps not reaching the threshold of a full-fledged bluegrass/roots music resurgence on the scale of 2001-2002 — spearheaded by the juggernaut soundtrack of O Brother Where Art Thou?, which dominated the charts alongside albums from Tim McGraw, LeAnn Rimes and Lonestar, while artists like Patty Loveless and Dolly Parton released acoustic albums and Nickel Creek won Grammys for their breakthrough album — hints of rootsier leanings are apparent. The landscape could be more akin to early 1980s, when two former members of Ralph Stanley’s Clinch Mountain Boys (Ricky Skaggs and Keith Whitley) went on have chart-topping country music careers.
In 2015, Bentley and his touring band delved deeper into his ‘90s country influences, often serving as tour openers for themselves via the side project Hot Country Knights, which released an album, The K Is Silent, in 2020. In recent months they have continued their bluegrass connection by launching bluegrass group Long Jon, with a slate of regular performances on the first Tuesday of each month at Station Inn.
“I think for me and the guys, it’s about chasing that first-time feeling again, musically,” Bentley explains. “With Hot Country Knights, it was scary, that first time walking on stage like that. I thought my whole career was gonna come to a crashing halt, but it ended up obviously being super fun. With Long Jon, I have a huge respect for the Station Inn stage. To me, the Station Inn is as important to Nashville as the Ryman. And I’m a little biased, but my band’s incredible and I’m so proud of them to be able to jump between all these different gigs. It keeps us all on our toes.”
As the country music community continues to grapple with ways to increase diversity and inclusion, the Black Music Action Coalition (BMAC) and Academy of Country Music have come together to launch OnRamp, a program set to empower the next generation of Black leaders.
The OnRamp partnership will take 20 young, Black artists and music industry professionals in Nashville through a year-long program that includes access to top leaders, community mentorship and professional development. Vitally, the program comes with a guaranteed $1,000 monthly stipend for the 12 months.
Applications will be available starting in late Spring with the program kicking off in June during Black Music Month. Candidates can sign up for email notifications now at acmcountry.com/onramp to learn more.
This inaugural program will be funded by BMAC, the Academy and industry partners, and aided by social impact agency BreatheWithMe. The hope is that Nashville companies will make financial contributions to fund future years.
“The Academy has a rich history of fostering diversity and inclusion in the country music industry both on stage and behind-the-scenes, and we see this partnership as a particularly impactful way to continue our committed work to making the statement ‘Country Music is for Everyone’ a true reality,” said ACM CEO Damon Whiteside in a statement. “We’re excited to work with BMAC on this pivotal and transformative work for our Nashville community by increasing opportunities for young professionals from diverse backgrounds in our industry.”
The Academy relocated from its longtime home in Southern California to Nashville last year.
The guaranteed income component was critical, BMAC co-founder/co-chair Willie “Prophet” Stiggers tells Billboard. He studied such initiatives including a program started by former Stockton, Calif., mayor Michael Tubbs a few years ago that guaranteed $500 a month to 125 residents for 18 months and has now spread to more than 50 cities.
“All the data showed how people were lifting themselves out of poverty and realizing their dreams, not just from the cash relief, but the mentorship and wrap-around programs,” Stiggers says. “I said to myself and the BMAC team, with the billions of dollars the entertainment industry generates, we can, without government support, have these programs happen across the country and really begin to close the wealth gap that is targeting Black and Brown people.”
OnRamp comes several months after BMAC released its Three Chords and the Actual Truth report last June. The report called for the country music community and the city of Nashville to commit to change and equity through partnering with BMAC. The Academy was among the first companies to come aboard.
“They were really the first to raise their hand and says, ‘we’re prepared to stand with you and launch this program in Nashville and then call on the other companies up and down Music Row to partner with us.’ So this initiative can grow and become a sustainable part of the Nashville community,” Stiggers says.
The Academy’s LEVel Up: Lift Every Voice program will help facilitate OnRamp. LEVel Up is a two-year professional development program, originally launched last year and fully funded by the Academy, for rising leaders in country music. The members of the current LEVel Up cohort will play a hands-on role in the application review process and drive the candidate selection work, proposing a recommended slate of candidates to the Academy and BMAC teams.
Each of the 20 members of the inaugural OnRamp cohort will have a program designed specifically for them with their own facilitating team with the help of LEVel Up members and the Academy’s DEI task force. “For instance, if you’re a young person trying to become a manager, we’ll pair you with a manager who is killing it in that space and allow you to shadow them,” Stiggers says.
“It’s my pleasure to stand alongside other industry leaders to support this important program,” said ACM DEI Task Force chair/ACM board member and BMI executive Shannon Sanders, in a statement. “The Academy continues to play a pivotal role in ushering in a new era in country music by truly supporting and lifting up those underrepresented in the industry.”
Additionally, there will be money management and mental health components activated on a weekly or monthly basis. “The idea is to build the communities around each of these individuals that they need to help them realize their dreams,” Stiggers says.
Ultimately, the idea is to transform the country music industry across the board. “Five years from now when you’re able to have a few hundred young people who have been provided access in the training, resources and connections they need in the country music space I think we see a more diverse pool of artists and executives,” Stiggers says. “I think we see more Black women faces showing up on the executive side and I think we’ve opened this up to allow the charts to be reflective of the community that enjoys the genre, which isn’t the cast today.”
Earlier this year, the Country Music Association launched a diversity and inclusion fellowship program to provide an immersive experience in the country music industry initially through the CMA’s communications team in conjunction with the 50th anniversary of CMA Fest this June. Fellows will then work for six weeks with a country music publicity firm. Set to launch this Spring, the program is open to all students from underrepresented communities through Plank Center for Leadership in Public Relations and the University of Alabama, with additional collegiate partners including the University of Tennessee, Knoxville and Nashville’s Belmont University.
Such programs, as well as The Hubb, a professional development summit started by CAA in 2018, have Stiggers feeling optimistic. “I am encouraged to see people actually moving past the hashtags and trying to implement sustainable programs that are really going to create a more level playing field.”
In the decade that has passed since Music Health Alliance launched in 2013, the non-profit organization has become a critical healthcare resource, providing free healthcare advocacy and resources to artists, music industry professionals and their families.
The MHA’s 15-person staff has saved clients more than an estimated $100 million in healthcare costs and provided free advocacy and support to more than 20,000 music industry clients in 50 states. Along the way, the organization has saved nearly 2,500 families from bankruptcy due to medical bills, aided 31 people in getting life-saving transplants, and provided urgent diagnostic care to 57 clients via the Ben Eyestone Fund.
But behind those massive stats are incredibly personal stories of musicians, artists, songwriters and industry members who lives have been impacted for good.
“Getting access to healthcare is the biggest thing,” Dierks Bentley tells Billboard. The country singer-songwriter is a longtime MHA supporter/client and now celebrity ambassador. “I’ve had some of my own crew that was sick in Canada with a life-threatening illness. It would have cost him like $550,000 out of pocket. He ended up paying $5,000. It saved his life, and it’s amazing what MHA does. It’s God’s work.”
MHA’s services are free to any person who has worked in the music industry for two or more years, or who has credited contributions to four commercially released recordings or videos. Spouses, partners and children of qualifying individuals may also receive access to the nonprofit’s services from birth to end of life.
“About 12 years ago, when I was chewing on the idea of Music Health Alliance, I looked at all the economic impact studies of cities where they had big entertainment economic bases,” says Tatum Allsep, Music Health Alliance founder and CEO. “At that point it was around 76% of all entertainment industry employed were small businesses and self-employment.”
Allsep is empathetic to the plight of primarily self-employed and small-business music creatives and professionals navigating the complex healthcare process. The organization’s typical “busy season” arrives Nov. 1 through Dec. 15, the window for open enrollment for individuals and families to get health insurance. “We see about 6,000 clients in total, and about 3,200 appointments to get people insured across the nation. Probably 68% of our clients are in Middle Tennessee but we also have a footprint now in all 50 states.”
Dierks Bentley with MHA Team
Courtesy Photo
Sony Music Publishing Nashville CEO Rusty Gaston tells Billboard of the importance of MHA’s efforts in offering peace of mind to songwriters.
“Songwriters are independent contractors, so they don’t have access to group insurance plans,” Gaston says. “When Music Health Alliance came along, they were the gateway to providing help to get songwriters into affordable insurance plans. Our health system is so complicated, and MHA is a safe place for songwriters and anyone who works on [Music Row] to call and it’s completely confidential and free. It is such a unique and remarkable service for our community.”
Allsep notes that MHA was created to be nimble, given the ever-shifting needs of the music industry. But in March 2020, at the genesis of the COVID-19 pandemic, the organization was put to the test, right along with the rest of the industry.
“Literally, overnight, the calls we were getting usually saying, ‘Hey, I’ve got a huge medical bill,’ or ‘I just got this diagnosis,’ went from not being about medicine and doctors, but people saying, ‘I need food, I need diapers and formula for my kids,’” Allsep says. “There is no more basic form of healthcare than food — and we just said, ‘We gotta get food into our industry, because that’s what they need.’”
The Music Health Alliance board and staff turned to a fund named after MHA’s first public client, producer Cowboy Jack Clement, the famed writer-producer known for working with such artists as Charley Pride, Waylon Jennings and Johnny Cash, as well as for his work as a music publisher and label operator.
“We had this fund, which had no revenue strings to it and it had about $60,000 in it,” Allsep says. “We went to City National Bank and said, ‘We need to withdraw this cash because we tried to order gift cards online and we could only order one or two at a time.’ So we literally went to Walmart, Kroger, Trader Joe’s, and other places and bought $20,000 in gift cards. We thought we would end up doing this for like three months; we did this for a year and a half, to the point where anytime we would walk into Trader Joe’s, people would cheer.”
The team also curated lists of additional resources for places to get diapers, formula, mortgage and rental assistance, utilities assistance and more. The organization provided access to more than 1 million meals during the COVID-19 pandemic.
Music Health Alliance also began offering resources for mental health counseling, with Allsep noting that between 2019 and 2020, MHA saw a 300% increase in requests for counseling.
“That was another pivot for us: finding a way to administer getting counselors paid, because most counselors don’t accept health insurance,” Allsep says. “So we created the MHA’s mental health fund that the Music Biz Association, Country Music Association, Academy of Country Music and so many individuals and organizations pitched in to help find a way to get counseling to the masses. Every Tuesday we have our finance meeting, and we write, on average, 150 checks that go out to counselors across the nation. To date, we’ve provided more than 3,500 counseling sessions. I am so proud of that, because people are talking about mental health and our industry is a right-brain, creative industry. They are more predisposed to facing things like depression and self-medicating. If we can get ahead of that and dispel the negative stereotypes around counseling and mental health, that’s good for the industry.”
Gaston adds, “A big secret to the creative is simply being in a good mental place to be able to create. At Sony, we were able during the pandemic to start a songwriters’ assistance program to offer free mental health counseling to all of our songwriters. But the MHA, for songwriters outside of Sony, have been able to help them find counseling [and] get paired with the right people to address mental health needs — especially when it was at an all-time high during the pandemic.”
In 2021, the CMA honored the MHA’s work by naming Allsep and MHA’s CFO and certified senior advisor Shelia Shipley Biddy as CMA Foundation Humanitarian Award recipients, alongside singer-songwriter Dolly Parton. Last year, Big Machine Label Group founder/president/CEO Scott Borchetta and his wife Sandi Borchetta made a $150,000 grant to MHA through their Music Has Value fund.
“It has been remarkable to witness Music Health Alliance in action over the past decade,” Borchetta tells Billboard via statement. “Their efforts to provide accessible healthcare to countless members of our beloved music community, especially throughout the challenges brought on by the COVID-19 pandemic, are undeniably heroic. Their contribution and dedication to the wellbeing of our industry is truly awe-inspiring and we are honored to continue supporting their mission.”
Launching its 10th year, MHA has added a fund dedicated to dental health. The new resources are in conjunction with the Richard M. Bates SMILE fund, in memory of the music enthusiast and Walt Disney Company longtime senior vp of government relations.
Allsep says the next stage for Music Health Alliance will focus on the senior population, with Shipley Biddy leading that division.
“The senior population is the legacy of our industry, and there is such as deficit when it comes to things like home health, or being sent home from the hospital and not being able to take care of yourself,” Allsep says. “Home health is not covered by health insurance and it’s so expensive, but it enables someone to live with dignity and that’s important to us. We are focused on how we can do better for the legacy of our industry.”