Music

It’s been 20 years since Ding Dong’s “Badman Forward Badman Pull Up” became an ocean-crossing, generational anthem for dancers and revelers — and the man behind the iconic track is finally unleashing his debut studio album.
Billboard can exclusively reveal that, on May 5, Ding Dong (born Kemar Ottey) will release From Ding Dong to the World, an album he promises will be a breath of fresh air for the dancehall scene. Featuring production contributions from Ricky Blaze, Khalfani, Felva, Dunwell, and Black Spyda — who mixed and mastered the entire project — From Ding Dong to the World will also house collaborations with scores of dancehall superstars, including Skeng, Skillibeng, Stalk Ashley, Govana, Afro B, Popeye Caution, Vanessa Bling and Grammy-nominated rap icon Busta Rhymes. Fans can pre-save the album here.

At a succinct 13 tracks, Ding Dong’s new album aims to place him in the pantheon of dancehall greats, several of which he names as inspiration, like Elephant Man, Bounty Killer, Beenie Man and Sean Paul, whose 2002 “Gimme the Light” music video he cites as one of the most important moments of dancehall’s dance culture being highlighted on a global scale.

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“This album is the evolution of Ding Dong,” the dancer-turned-recording artist declares. “I want to show people that I am a rounded artist, not just a dancer. This style of dancehall hasn’t been done on an album in a long time. I never knew the difficulties and the challenges of doing an album. It’s not a simple thing to get [samples] cleared, so I think the time is now. I am always current. It’s God’s will!” 

Ding Dong finished the album last year, but sample clearances cosmically delayed the album release timeline to coincide with the 20-year anniversary of “Badman Forward.” One of those samples was Kris Kross’ “Jump,” which Ding Dong lifts for his new Kaka Highflames and Skeng-assisted single, “Street Jump.” Serving as the set’s lead single, “Street Jump” transposes the audacious energy of Kris Kross’ 1992 Billboard Hot 100 chart-topper into a floor-quaking dancehall banger that plays on Skeng’s own penchant for leaping into the sky during his live performances. The new single arrived alongside its official music video on Thursday (March 27).

“Kris Kross was one of the artists I really messed with growing up,” explains Ding Dong. “I remember when Khalfani did the riddim and I walked in the studio and he played it – without thinking, the first thing I did was [start rapping “Jump”] over the riddim. I recorded that right away, and then mi seh, “I haffi get Skeng pon di song.”

And he did. On a clip shared to his official Instagram page — which has amassed nearly 200,000 views — Ding Dong plays the “Street Jump” riddim for Skeng as he characteristically vaults into the air because the beat moved him so much. It’s similar to what happens when a DJ drops “BadMan Forward” at a function, people simply feel compelled to move. Playing on the legacy and timelessness of “Badman Forward,” Ding Dong also included a bombastic remix of the classic featuring new-age dancehall giant Skillibeng.

“’BadMan Forward’ is the first song I recorded. If you notice, there are no verses, I just wanted to buss a dance, not a song. The version that you hear is the demo version, it’s not mixed,” reveals Ding Dong. “At the time, the willie bounce was everything but I realized di people dem wan change. So I made the song with the dance to make my mark as a dancer. When I chose the name of the song, I was told it was too long. Mi seh mi nah change it. If you wan mek change inna your life, you have to do things differently. It started in Jamaica, went to England, and then New York. The energy, the kick of the riddim and the dance itself made the song a staple within so many generations.”

Watch the official “Street Jump” music video below.