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Knocked Loose frontman Bryan Garris is an ordinary-looking dude who screams all his lyrics. “I just can’t sing,” Garris tells me matter-of-factly. “I wish all the time that I could, but I probably wouldn’t utilize it for Knocked Loose. We just want to be an intense band. There’s never, ever been a conversation of softening.”

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Even without toning down the mayhem, Garris and co. have scored one of 2024’s most commercially successful new rock albums from one of the genre’s most traditionally un-commercial corners. Knocked Loose play pummeling, metallic hardcore—the kind of stuff that’s forged in basements and DIY venues, fine-tuned for moshing and fan connection. 

You Won’t Go Before You’re Supposed To is 28 minutes of pure carnage, free from any commercial concessions. After dropping on May 10 through Pure Noise Records, the band’s third studio album debuted at No. 1 on three Billboard charts: Independent Albums, Hard Rock Albums and Indie Store Album Sales. The album earned nearly 24,000 units (including an impressive 18,000 in pure sales) in its first week, good for a No. 23 debut on the Billboard 200 dated May 25. Some context: it debuted ahead of a new studio album from Kings of Leon, a major label band with significantly more industry clout. (And among fast-rising newcomers, Knocked Loose came in five spots above Chappell Roan’s The Rise and Fall of a Midwest Princess during that particular chart week.) 

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“People were excited to buy this record,” says James Vitalo, Knocked Loose’s manager for Gold Theory Artists. “They carry themselves so well and are so intentional with everything they do. People want to see them win.” 

Historically, heavy rock bands tend to forge commercial inroads by making their sound more palatable: think Metallica serving ballads on The Black Album, or Bring Me the Horizon ditching their MySpace deathcore roots and singing big, shiny choruses on 2013’s Sempiternal. Instead, Knocked Loose dug their heels into the sound that made them.

The five-piece (which also includes guitarists Isaac Hale and Nicko Calderon, bassist Kevin Otten, and drummer Kevin “Pacsun” Kaine) formed in 2013 in Louisville, Kentucky. “We were thrown into the deep end of DIY touring,” Garris recalls of the early days. “You’re trapped in a basement, either fighting or getting beat up. Louisville was never very violent. Then [we were] going to bigger cities, seeing how hard people mosh.” 

Knocked Loose became one of the hottest names in hardcore thanks to their 2014 EP, Pop Culture. They signed to Pure Noise Records, a young indie label best known for breaking pop-punk bands like State Champs and The Story So Far. The pairing was an immediate win for both sides: Pure Noise boosted its cred with a buzzy band outside its typical purview, and Knocked Loose got a label with strong independent distribution (the Orchard distributed You Won’t Go).

Their 2016 debut album Laugh Tracks solidified their national following, particularly with the minute-long tune “Counting Worms.” Its earthquaking breakdown — punctuated by Garris barking, “ARF ARF” — was memed across the alt-kid internet, and gave Knocked Loose an early signature song. Three years later, they’d built such a strong following that 2019 sophomore album A Different Shade of Blue debuted at No. 26 on the Billboard 200, more than 100 spots higher than Laugh Tracks, which started at No. 163 in 2016. 

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As Knocked Loose planned its third LP, 2023 brought them an unexpected invite: Coachella. “We immediately said yes,” says Garris. Then the anxious waiting set in: “What’s this going to be? It could be bad, and that would be fine. It’s Coachella. It’s not our normal stage.” 

April 16, as their 8:10 p.m. set time approached, the setting looked surprisingly… familiar. “We pull up, go to our stage, and there’s no barricade. This has to be a mistake, they’re probably still setting up. Then our stage manager comes over, he’s wearing a punk shirt, and immediately introduces himself: ‘We’re really excited to have you guys, we know what you’re about, blah, blah, blah.’ I was like, ‘Are you keeping the barricade down?’ He says yeah. I’m thinking, This is insane.”

It was. Seriously, watch this. This was at Coachella: 

New eyeballs were on Garris. “Someone said Tom DeLonge [was sidestage], someone said Ethel Cain, which was a big one for me, personally. Then the video came out of Billie Eilish watching us play. I was just like, This doesn’t feel real.”

As Knocked Loose garnered new fans (including some famous ones), Vitalo sensed new interest in Knocked Loose’s scene from various factions of the music industry. “I’ve been working with metal and hardcore bands for 10 years, and over the last two, there’s been a lot of people coming into a space that’s been neglected,” he says. “A lot of record labels, booking agents, and managers are paying attention to something they haven’t paid attention to before. I’m not saying it’s a good or a bad thing, but it’s noticeable. Not letting that go to their heads proves Knocked Loose’s character.” 

Knocked Loose capitalized on the Coachella momentum. Three weeks later, they unleashed Upon Loss Singles, a two-song collection featuring their first work with Grammy-nominated producer Drew Fulk (Lil Peep, A Day to Remember). This new strain of Knocked Loose — widescreen and hi-fi, while somehow even more brutal—would become fully realized on You Won’t Go Before You’re Supposed To. Take the ominous little coda of “Moss Covers All” that segues seamlessly into the beatdown opening of “Take Me Home,” or the guest appearance from goth-pop artist Poppy, who screams with Garris while Kaine drums a reggaeton rhythm on “Suffocate.” The lattermost track hit the top 10 on Spotify’s Viral 50 chart in May alongside the album drop, and became Knocked Loose’s first entry on the Hot Rock & Alternative Songs chart, reaching No. 46 in May.

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Knocked Loose christened the new album at L.A.’s Shrine Auditorium in May with over 6,000 fans, their largest headlining show yet. Bands that get bigger by getting heavier are rare – but starting in August, Knocked Loose began touring with one of them. 

“Knocked Loose slams so hard, they’re gonna have bone problems later in life,” says Slipknot percussionist Shawn “Clown” Crahan, recounting a conversation from the previous night’s gig. “When people say these things out loud, you know they’re doing it.”

Strong words, coming from the guy who’s been slamming kegs and custom drum kits with metal bats in a clown mask for the past three decades. Slipknot is touring behind the 25th anniversary of its self-titled 1999 debut, and Knocked Loose was hand-picked to open the entire trek. “A tour of this scale comes with its own new set of benefits for a band like us,” Garris says. “This is all uncharted territory.”

On Aug. 12, the tour came to New York’s Madison Square Garden. The place was sold out, and this was clearly the headliner’s crowd: parents rocking decades-old Slipknot gear, kids in youth-size tees and replica coveralls. Still, the seats were nearly full in time for Knocked Loose’s opening set, and as Knocked Loose raged, the crowd responded. Fans in the nosebleeds looked up from their nachos. The mosh pit didn’t get as big as it would for Slipknot, but it was livelier. 

“You see people who get there early and go straight to the barricade, saving their spot for Slipknot,” Garris tells me. “At the start of our set, they couldn’t care less. Slowly but surely, they start to bob their head, put their hands up. Watching that firsthand is super rewarding.” 

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Knocked Loose has a way of winning over the unconverted. Maybe it’s in Garris’ voice. The stereotypical hardcore frontman is some big dude with a deep, guttural scream who sounds like he’s looking for an excuse to beat you up. When Garris screams, he’s high-pitched and a bit unhinged. He sounds like he’s been through some real s–t, not simply here to play the punisher. 

“I just got done telling Bryan and those guys about understanding that you’re in the zone,” Clown says. “You need a good team. A family around you, checking for isolation, substance abuse, depression, ego. You can’t just go rock out. Sharon Osborne checked in on me. I had Deftones bass player Chi [Cheng], who’s passed. He would check on me, because we were both family men. I’m checking in on [Knocked Loose] because I understand the realities.” 

Music this physical is not easy to play night after night. The rigors of the road affect any popular artist, but Knocked Loose are regularly at risk of hockey-style injuries– and the kind of maladies you can’t see. “I’m definitely not a teenager anymore,” says Garris, who will turn 31 on Sept. 6. “I’m listening to myself and taking care of myself. I can’t do this if I’m not mentally healthy.” 

There’s a lot more ahead. After the Slipknot tour wraps Sept. 21, Knocked Loose will embark on a 22-date U.S. headlining tour Oct. 4. It’s a mix of large theaters, amphitheaters, and even arenas. There will be several chances to break that attendance record they set four months ago.

Knocked Loose’s success feels intensely singular, nearly impossible to duplicate. They’ve been fighting the good fight for over a decade, a top-tier band in a genre known for loyal, highly-engaged fans. Many probably see a bit of themselves in Garris. The band’s support team is well-connected. Can Knocked Loose get even bigger? 

If another legendary metal band takes them on tour, that wouldn’t hurt. The Grammys have nominated fresh blood like Turnstile, Code Orange, and Deafheaven in the best metal performance category in recent years, if that’s an item Knocked Loose is looking to cross off their list. But really, the core to all this is pushing the envelope with each release, then going out and slaying shows. It’s not that complicated. 

“Every time we headline,” muses Garris, “it’s like, Where can we take it now? What’s the next step?”