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Macklemore‘s “f–k America!” chant has drawn condemnation from a trio of the Seattle-bred MC’s hometown sports franchises. According to Fox 13 Seattle, The MLB’s Seattle Mariners have joined the NHL’s Seattle Kraken and MLS’ Seattle Sounders FC in calling out the “Thrift Shop” rapper for controversial comments he made at last weekend’s Palestine Will Live Forever concert in the city.
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“We are aware of the incident and agree with the other teams in town: Sports and music should connect, not divide us,” Mariners vice president of communication Tim Hevly reportedly said in a statement to the station. “We continue to monitor and research latest developments.”
Macklemore performed a new song at the event, “Hind’s Hall 2,” the sequel to his May song of the same name whose proceeds are meant to help the United Nations Relief and Words Agency (UNRWA), which provides assistance to Palestinian refugees. “Straight up, say it, I’m not gonna stop you,” Macklemore told the crowd in fan video from the show. “I’m not gonna stop you… yeah, f–k America.”
On Tuesday, Macklemore was dropped from the Las Vegas Neon City Festival lineup with no reason given for the scratch. In a lengthy statement on Wednesday, Macklemore — who has been a loud supporter of the Palestinian people in the midst of the yearlong war sparked by Hamas’ deadly Oct. 7 attack on Israel — explained his mindset at the show.
“Unfortunately, the historic event in my hometown that brought thousands of people together to raise awareness and money for the people of Palestine has become overshadowed by two words,” he said, adding that he hasn’t been “OK” in the months since the Israel-Hamas war broke out after the militant group’s murder of more than 1,200 Israelis and kidnapping of more than 250 others. ”I have been in utter disbelief with how our government is showing up at this moment in history. I don’t think I’m alone. Some days I don’t know how to love something that is hurting others so much. I don’t think I’m alone.”
In the wake of Hamas’ surprise attack almost a year ago, Israel has waged a relentless bombing campaign on Gaza that Palestinian health authorities say has killed more than 41,000 people and driven most of its two million-plus residents from their homes; Israel recently opened a second front in the war in Lebanon, where attacks on the Iranian proxy group Hezbollah this week have already killed more than 500 as the Pentagon fears a potential Israeli ground invasion that could lead to a devastating regional war.
Macklemore’s 2012 song “Can’t Hold Us” has been a staple of the seventh-inning stretch at Mariners games and the statement from Hevly comes after the Sounders and Kraken also distanced themselves from the rapper earlier this week; Macklemore and his wive, Tricia Davis, are among the minority co-owners of the Sounders and the Kraken.
“We believe that sports bring people together and unite us. We are aware of Macklemore’s increasingly divisive comments, and they do not reflect the values of our respective ownership groups, leagues, or organizations,” the Sounders and Kraken said in a joint statement on Monday. According to Fox 13, as the backlash over the comment continues to build, the Mariners, Kraken and Sounders are “evaluating their next steps regarding his involvement with their respective organizations.”
At press time a spokesperson for Macklemore had not returned Billboard‘s request for comment.
A performance years in the making became dazzling reality in August at Burning Man, when DJ-producer Mita Gami played with conductor Meir Briskman and an orchestra assembled especially for the occasion.
The hour-and 15-minute performance happened mid-week at Burning Man 2024 on the festival’s famed Mayan Warrior art car, a new version of which made its debut at the event this year after the original was destroyed in a fire in April 2023.
The Israeli conductor came up with the idea for the performance years ago and brought it to Gami, with the pair performing together since 2022 with an electronic/classical fusion show for which Briskman wrote and conducted the orchestral elements, with Gami producing and performing the electronic components.
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For Burning Man, the orchestra was assembled after the pair put a call out to players, with 123 people applying to be in the orchestra and 37 of them ultimately selected to perform. On Instagram, Briskman wrote that the performance came together “after 3 years of work, 1467 phone calls, 4356 emails [and] 5942 WhatsApp messages”
“Our search to find classically trained players that were going to Burning Man began through posting via our instagram stories,” the pair tell Billboard in a joint statement. “The message rapidly spread, and we received an overwhelming number of responses. Despite the limited rehearsal time, we embraced the challenge and turned our dream into a magical reality, delivering a complex performance that flowed effortlessly.”
The performance was managed by Amal Medina, a member of Gami’s management team, a co-talent buyer for Los Angeles-based electronic events company Stranger Than and the talent buyer/events coordinator for Mayan Warrior. Medina helped manage the orchestra and handled logistics such as vetting the musicians, organizing rehearsals in San Francisco and at Burning Man and sourcing equipment and instruments and managing the orchestra. Tal Ohana of Stranger Than helped gather equipment and staging elements for the performance, The Mayan Warrior team worked on onsite and sound and lighting elements.
The performance was well-aligned with the goals of the new edition of Mayan Warrior, with the art car’s founder Pablo Gonzalez Vargas telling Billboard in 2023 that the team was planning to “slowly transition into a more diverse spectrum of musical and cultural performances. The goal over time is to have more live acts with real instruments that can provide new experiences.”
Other performers on Mayan Warrior during Burning Man included Rüfüs du Sol, whose set is also up now.
Watch the Mita Gami & Meir Briskman Orchestra Set exclusively on Billboard.com below:
After a years-long hiatus, FORM Arcosanti is returning to Arizona on Oct. 4-6, with the festival today (Sept. 26) announcing that Beck is joining the lineup as a Friday night headliner. Esteemed duo Ho99o9 has also been added to the Friday night bill.
Happening at the artist community of Arcosanti, two hours from Phoenix, the weekend’s lineup also includes heavy hitters like Kim Gordon, Thundercat, Skrillex, Floating Points, James Blake, Empress Of, Bonobo, Kevin Morby and many others. See set times for the weekend below.
Programming highlights include Friday’s late night shows, which will feature a four-hour b2b set from Four Tet and Floating Points from 10-2 a.m. On Saturday, Jamie xx will close out the dancefloor from 12-2a.m., and on Sunday, James Blake will give a sunset hour performance that will be immediately followed by a performance from Thundercat. Later that night, Skrillex will perform from 11-2 a.m.
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“In such a crowded festival landscape it’s a privilege to do a show with so much support from the artists themselves,” Zach Tetreault, who founded the festival with his band Hundred Waters in 2014, tells Billboard. “At only 2,500 capacity we don’t have the budget of other festivals, but we do have the heart. That’s clearly resonating, which is so inspiring. This year’s program has some of my favorite artists across genres from earth-shattering poets Aja Monet and Mustafa; to the most powerful living songwriters like Jessica Pratt, Angel Olsen and Sir Chloe; to my favorite DJs on the planet, Four Tet, Skrillex and Jamie xx. I feel like FORM attendees will take an emotional journey each day that ends in the best party ever each night.”
Along with the music, FORM will host daytime cultural programming that includes a discussion on global spiritual spaces and intentional communities, a talk on stopping state violence and protecting the freedom of reproductive decision making, a talk on decarbonizing the music industry, a discussion on the mythology of the afterlife, along with pool parties, nightly stargazing, a saxophone meditation session, a listening room presented by Discogs, an installation by land artist Jim Denevan and more.
“FORM celebrates those shaping the world we want to live in, despite the challenges,” cultural program curators Molly Hawkins and Kim Swift tell Billboard. “Through performance, discussion, social spaces, artworks, activities and partnerships, we explore different perspectives on how individual choices and creative acts can have positive and lasting impact on our world.”
FORM Arcosanti
Courtesy of FORM Arcosanti
FORM Arcosanti
Courtesy of FORM Arcosanti
FORM Arcosanti
Courtesy of FORM Arcosanti
A week after its strong No. 2 debut on the TikTok Billboard Top 50 chart dated Sept. 21, BabyChiefDoit’s “Rollin’” is the ranking’s latest No. 1, lifting 2-1 on the tally dated Sept. 28.
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The TikTok Billboard Top 50 is a weekly ranking of the most popular songs on TikTok in the United States based on creations, video views and user engagement. The latest chart reflects activity from Sept. 16-22. Activity on TikTok is not included in Billboard charts except for the TikTok Billboard Top 50.
“Rollin’” reigns thanks largely to lip-synchs set to the song’s “Don’t slip, don’t trip, don’t fall/ Come to the crib and take off your drawers” lyric, as well as a dance.
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In the latest Billboard chart tracking week ending Sept. 19, “Rollin’” earned 1.1 million official U.S. streams, a gain of 135%, according to Luminate. So far, the TikTok Billboard Top 50 is the only chart on which the song appears, and it became BabyChiefDoit’s first Billboard appearance overall upon its Sept. 21 bow.
Like many of the chart’s top-performing songs these days, some of the highest ranking TikTok uploads using “Rollin’” also set the song to footage from the Nickelodeon live action series Henry Danger, which aired between 2014-20. The song that originally sparked the trend of Henry Danger-related memes, Ashanti’s “Rain on Me,” concurrently remains at its No. 5 peak.
Alphaville’s 1984 single “Forever Young” follows “Rollin’,” leaping 7-2 for a new peak after previously rising as high as No. 4. The song, which eventually rose as high as No. 65 on the Billboard Hot 100 four years after its release in 1988, has fluctuated on the TikTok Billboard Top 50 the past month; after debuting at No. 50 on the Aug. 3 survey, it initially broke into the top 10 the following week and then rose into the top five on the Sept. 7 list.
Trends involving “Forever Young” have ranged from one where one person lifts the other in the air and spins them around while water sprays down on top of them from a bottle, to general content about getting older and reminiscing about one’s younger days, to edits of content about fictional characters who passed on early in their respective universes.
IV of Spades’ “Come Inside of My Heart” ranks at No. 3, jumping into the top 10 after debuting at No. 13 on the Sept. 21 tally. The song was released as part of IV of Spades’ 2019 album CLAPCLAPCLAP! and has largely been used in general viral content rather than with a major throughline trend. The track concurrently jumps 63% to 215,000 streams in the week ending Sept. 19.
Jack Johnson’s “Upside Down,” which peaked at No. 38 on the Hot 100 in 2006, debuts at No. 4 on the latest TikTok Billboard Top 50. Written for that year’s film Curious George, Johnson’s fan favorite nabs a place on the survey with a two-person trend in which one person flips the other upside down – with varying results.
Now that the TikTok Billboard Top 50 has existed for a year, celebrating its first birthday two weeks ago, the chart is sure to see songs connected to or affiliated with certain times of the year make what could be an annual return. This week, it’s Earth, Wind & Fire’s “September,” which re-enters at No. 13.
“September,” which spikes in all music-related consumption every year due to its opening Sept. 21-related lyric (“do you remember/ the 21st night of September”), debuted at No. 3 on the TikTok Billboard Top 50 dated Sept. 30, 2023. It’s back for another round via dances, lip synchs, sketches and other uploads celebrating the track’s yearly bump in attention, 45 years after it peaked on the Hot 100 at No. 8 in February 1979.
As the TikTok Billboard Top 50 tracked the Sept. 16-22 period, overall gains for “September” on the rest of the Billboard charts will be known on the Oct. 5-dated tallies, which comprise the Sept. 20-26 tracking week.
See the full TikTok Billboard Top 50 here. You can also tune in each Friday to SiriusXM’s TikTok Radio (channel 4) to hear the premiere of the chart’s top 10 countdown at 3 p.m. ET, with reruns heard throughout the week.

A new generation of artists are pushing the envelope in Arabic music, striving to explore new ground. Among them is Ayed, who humbly claims no desire to be a pioneer. Instead, he insists that his work merely carries forward the rich legacy established by the many artists who came before him. This young talent has achieved remarkable success in Khaleeji (Gulf) music while becoming the most-listened-to artist among his peer group. As of this publication, he holds the No. 1 position on the Top 50 Khaleeji Songs chart with his hit, “Lammah” (Hints), and ranks No. 9 on Billboard Arabia’s Artist 100. Despite these significant strides, he embodies the humility of the Khaleeji music legends that preceded him, utilizing modern production tools and techniques, which he credits for expanding the reach of his music.
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When asked about his musical style, one that combines the rhythms and melodic structure of Khaleeji music but delivered through a sound that is very much Ayed, he says, “I don’t think I’ve done anything that different. It’s just a continuation of the music of my predecessors; I’ve followed in their footsteps. But let’s say we’re in the digital age now, and maybe that’s what has changed [regarding the sound]. But that aside, it’s the same kind of music.” Ayed aims to continue enriching the Khaleeji pop landscape, hoping to make a lasting contribution to its history. As a fan of the genre, nothing is stopping him from cementing his contributions to the genre as he strives for the excellence of the artists that inspire him be it Mohamed Abdu, Abdel Majid Abdallah, Rabeh Saqr or Rashed Al Majid.
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The year 2024 has been remarkable for Ayed, who graces the cover of Billboard Arabia’s September issue. It started with a bang: he netted the “Male Musical Artist of the Year” at the 2024 Joy Awards, a ceremony organized by the General Entertainment Authority that honors achievements in the Arab artist community.
Following this accolade, Ayed collaborated with Khaled Al Muthafar, a Kuwaiti performing artist, in the song “A’lam al-U’shaq” (The World of Lovers). Initially composed for Al Muthafar’s play, “Al’uwl Min Nweih” (The First of its Kind), the duo recorded it together when Ayed heard the song. The song proved a hit, finding virality across social media platforms and climbing the ranks of Billboard Arabia’s Hot 100 and the Top 50 Khaleeji Songs chart.
“I expected the song to be successful, but I didn’t expect this overwhelming success all over the Arab world,” says Ayed. “We were meant to collaborate on a project long ago and thank God I was able to work with him on this project and I hope this is the start of many successes for us together.”
Hot on the heels of this success, “Lammah” (Hints) also went viral a month after its release, quickly climbing to the top of Billboard Arabia’s charts. As of this article, it has held the No. 1 position on the Top 50 Khaleej Songs chart for eight consecutive weeks. It has broken into the top 10 on Billboard Arabia’s Hot 100, prompting Ayed’s return to the top ten on Billboard Arabia’s 100 Artists chart. Ayed always believed in the song’s potential, and its performance on the charts has validated his assumption.
Ayed’s artistic journey began at a young age, with the 2015 launch of “Nasitini” (You Forgot Me) on Instagram. It was remastered and rearranged in January 2016, tallying upwards of 16 million views on YouTube at the time of publishing this article. The song remains close to Ayed’s heart, as he’ll rarely forgo an opportunity to mention it: “It’s special,” he says, “because it marked my beginning. I think your first song always has a special place, regardless of what else you make. It’ll never be a disappointment. If my work ever comes up, that song’s inevitably mentioned, too.”
Ayed continued to evolve his craft in the next eight years. This evolution can be traced through the EP Bel-Mout Ja (A Hard Time Coming), then the two LPs, Thaman Al-Alam (The Price of Pain) and Kol Al-Khata (All the Mistakes), as well as several singles like “Rdy” (transliteration for “Inferior”), a late 2023 release that achieved remarkable success and propelled Ayed to the top of the charts. “Rdy” landed him his debut on Billboard Arabia’s Hot 100, landing the No. 4 spot in the week of Dec. 11, 2023. “Rdy” sparked curiosity about the artist’s love life, prompting Ayed to reaffirm on social media at the time that he keeps his personal life separate from his professional one.
In an exclusive reveal to Billboard Arabia, Ayed says that he is preparing to release an album, “The album will feature songs that, God willing, you will enjoy,” says Ayed. “The composers are diverse, with noted composer Rakan taking the lion’s share, followed by Yasser Buali and Saham. Most lyricists involved are part of a new generation of talent.” The composers Rakan and Yasser Bou Ali have been key to Ayed’s journey, shaping his sense of sound over the years. They’ve allowed him to deliver the essence of the voice of the generation preceding him, like Abdul Majeed Abdullah and Rabeh Saqer, while allowing it to take on a contemporary and dynamic style. Their continued collaboration on Ayed’s upcoming album reflects his commitment to the partnerships he has established and his belief in repeating his successes by drawing on the talent that enabled it.
Ayed
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Lady Gaga shook up expectations this week by announcing a Joker: Folie à Deux companion album, Harlequin, just days ahead of its Friday (Sept. 27) release, confirming that it’s an entirely separate project from her highly anticipated seventh studio LP arriving in February. And on the red carpet for the Joker sequel’s London premiere Wednesday […]

Don’t expect to see Lance Bass‘ name on the list of celebrities who’ve attended one of Sean “P. Diddy” Combs’ parties. The former *NSYNC singer and solo star told Andy Cohen on Watch What Happens Live on Wednesday night (Sept. 25) that after hearing something the disgraced Bad Boy mogul said when Diddy opened for *NSYNC on the group’s final tour in 2002 he had no interest in spending time with Combs.
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“I never had time to go to a Diddy party,” said Bass, who added that he’d totally forgotten that Diddy had warmed up the stage for *NSYNC until the rapper/producer was arrested in New York on Sept. 16 and accused by prosecutors of operating a criminal enterprise centered on his “pervasive pattern of abuse toward women.” Diddy was been denied bail twice while awaiting trial on the three felony charges of sex trafficking and racketeering that could land him a life sentence.
“It’s kinda horrible, but never kinda liked him because the very last show in Orlando I overheard him talking to Justin [Timberlake] being like, ‘You need to drop these… effers! You need to go solo! And I was like, ‘I don’t like you anymore Diddy.’ I’m like, ‘at my own show? What the hell?’” said Bass.
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Timberlake did, of course, go out on his own after *NSYNC went on hiatus in 2002 and has released six solo albums to date, including this year’s Everything I Thought It Was.
Diddy was hit with another civil sexual abuse lawsuit this week from Thalia Graves, who claimed that Combs and his head of security, Joseph Sherman, drugged and repeatedly sexually abused her at Diddy’s New York City studio in 2001 and filmed the attack, which they allegedly then showed to others. Combs, who has denied all the allegations, has been hit with at least nine other similar civil suits over the past year, with each one accusing him of sexual abuse and other wrongdoing.
The Diddy story was ironic because elsewhere in the interview, Bass was asked by a caller about rumors of a possible *NSYNC reunion tour. “I can finally say we’re in talks right now, we’re actually talking,” Bass said to wild applause about the possibility that he will once again hit the stage with Timberlake, JC Chasez, Joey Fatone and Chris Kirkpatrick.
He added that the renewed interest has been sparked by the beloved boy band’s studio reunion last year for the Trolls Band Together soundtrack song “Better Place” — and Timberlake’s EITIW album track “Paradise” — as well as the catalog bump for the band thanks to the inclusion of the *NSYNC classic “Bye Bye Bye” in the opening credits sequence of Deadpool & Wolverine.
“We’d be stupid not to do something… just hold your breath just a little longer,” Bass teased. “It’s gonna take a little time, but I think something’s coming.”
Watch Bass talk Diddy and potential *NSYNC reunion tour below.
Alejandro Fernández is setting the record straight over a “false” Latinos for Donald Trump ad that features a photo of his father, the late legendary Vicente Fernández, stamped on it. On Thursday (Sept. 26), the Mexican star slammed the advertisement on social media, while also reminding his millions of followers the values his father stood for.
“My father was not only the best representative of Mexican music and culture, but he was also a fervent defender of the dignity and rights of our countrymen around the world,” he wrote in Spanish.
“Vicente Fernandez would never have supported a politician who denigrates Mexicans and mistreats migrants. During all the tours I did with my father, and the ones I continue to do now in the United States, we were able to confirm that our fellow countrymen are the lifeblood of this country,” he continued. “Mexicans who are characterized by being honest, hardworking and dignified human beings who are looking for better opportunities to help their families. People who do not deserve to be mistreated or discriminated against. We should not allow anyone to underestimate us by saying that we are criminals, murderers, rapists and thieves.”
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During the 2016 presidential election, Trump kicked off his presidential bid by insulting Mexican immigrants, saying, “They’re bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.”
Following his then and now infamous remarks about the Mexican community, a number of artists, including Vicente Fernández — who died in 2021 — expressed their support for presidential candidate Hillary Clinton, endorsing her through a corrido. Meanwhile, during the 2020 presidential election, Alejandro Fernández’s “Decepciones” soundtracked a Joe Biden ad that aired in Arizona.
This time around, the “Nube Viajera” singer isn’t directly endorsing a candidate, but asks that those eligible to vote in the upcoming Nov. 5 election do what’s right for them and their families. “It is not my intention to recommend or endorse any candidate or party, but on behalf of myself, my children and the memory of my father, we ask you to reason your vote and think about what is best for you, your families and the rest of the Mexicans and Latinos who, like you, have migrated in search of a better life.”
Read his post below:
J Balvin and I have a date at Tiffany’s.
Admittedly, even I don’t realize this until I reach the storied display windows on Fifth Avenue, where I’m led to a private elevator manned by a uniformed attendant who silently takes me up, up, up. The doors open to a stunning private room with unfettered views of the Manhattan skyline and Central Park — where I also find José Álvaro Osorio Balvin himself. He looks every bit the lord of the manor, in a casually elegant short-sleeved white T-shirt tucked into sleek black Prada cargo pants. His beard is trimmed and his hair is pulled back in neat cornrows, exposing the matching diamond studs in his earlobes. On his wrist is a Patek Philippe watch.
It’s a rare oasis of calm for an artist who lately seems to have been moving nonstop in multiple directions at once. Since the beginning of the year, Balvin has appeared in the cinematic teaser for Usher’s Super Bowl halftime show; released a new shoe in collaboration with Air Jordan; been the face of Cheetos’ new “Deja tu Huella” campaign; performed a major Coachella set (the second-highest billed artist of the day, behind Doja Cat), featuring a surprise appearance by Will Smith; toured Europe and then Australia and New Zealand; and in August, released Rayo, his first album since 2021. He’s currently preparing a collaboration with G-SHOCK watches. Before the year is over, Peacock will broadcast a new interview series he’ll host. And he’s already gearing up for his first feature film lead role, in the drug drama Little Lorraine, helmed by Grammy Award-winning director Andy Hines and planned for a 2025 release.
It’s a remarkably fruitful time — both creatively and commercially — for the Colombian star who three years ago, during the pandemic and at the height of his popularity, saw public opinion in some quarters turn sharply against him after a rapid-fire series of unfortunate, almost surreal incidents.
In 2021, following the birth of his son Rio (with his longtime girlfriend, model Valentina Ferrer), Balvin found himself in the crosshairs of rapper Residente, who took umbrage with Balvin’s call to boycott the Latin Grammys due to the absence of reggaetón in the main categories and who posted several scathing videos chastising him on social media.
Not long after, Balvin was criticized for his portrayal of women in the video for his 2021 song “Perra,” an edgy collaboration with Tokischa. Directed by Raymi Paulus, Tokischa’s collaborator, it showed Tokischa, who identifies as a queer woman, eating from a dog bowl and Balvin walking two Black women dressed as dogs on leashes, prompting Colombia’s then-vice president, Marta Lucía Ramírez, to call out the song’s “misogynist lyrics that violate women’s rights, comparing them to animals.” Days later, Balvin apologized publicly and removed the video from YouTube.
Mere weeks after that, confused fans questioned why the 2021 African Entertainment Awards named Balvin Afro-Latino artist of the year. “I am not Afro-Latino,” Balvin posted to his Instagram story in Spanish. “But thank you for giving me a place in the contribution to Afrobeat music and its movement.”
Then, in March 2022, Residente, whom Balvin had considered a friend, resurfaced with “Residente: Bzrp Music Sessions, Vol. 49,” a no-holds-barred, nine-minute opus made with Argentine DJ Bizarrap that torpedoed reggaetón in general but zeroed in on Balvin, criticizing him for, among other things, “using mental health to sell a documentary” and for the “Perra” video.
And through it all, Balvin’s mother was in and out of intensive care in the singer’s native Medellín. (She is now better but still has health struggles.)
While Balvin kept up with social media posts and appearances, privately he was taken aback. “In my entire career, I had never been a person who had scandals,” notes the 39-year-old, who says he hasn’t spoken to Residente since. “I used to say, ‘Why do all these artists have things happen to them, and nothing happens to me!’ You’re looking at it from up there, and then, suddenly you’re in the middle of it.”
Musically, Balvin went quiet — mostly — for nearly three years. An extraordinarily prolific artist, between 2014 and 2021 he had released six albums, all top 10s on Billboard’s Top Latin Albums chart, including four No. 1s, and charted 96 singles on Hot Latin Songs (including nine No. 1s) and 18 on the Billboard Hot 100, including the chart-topper “I Like It,” with Cardi B and Bad Bunny. (Balvin also holds the record for most No. 1s on Latin Airplay, 36.) After March 2022, he put out only a handful of singles and no albums.
But Balvin, a relentless hustler at heart, regrouped with his family; parted ways with Scooter Braun, who had managed him during this turbulent period; and took stock of his friendships. During this dark hour, he sought advice from Maluma, a colleague who had never been a close friend, but who had experienced similar public excoriation in 2016 when he released his controversial song “Cuatro Babys.”
“I was always very willing to help José when all this happened because I went through that,” Maluma says. “At end of the day, even if you pretend it doesn’t matter, it hurts when people have the wrong idea about you, and defending yourself against the entire world is very difficult. Plus, we’re both Colombian, we’ve both had beautiful careers, and we’ve elevated our country and our genre. José is one of the most important pillars of Latin and urban music. He takes his career very seriously. It was the least I could do.”
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David Needleman
Balvin began to formulate a plan for returning to the spotlight. He approached Roc Nation co-founder and longtime CEO Jay Brown, and two years ago, signed with Roc Nation to manage all aspects of his career. “He was being very thoughtful about what he wanted. He was looking for insights on how to grow his brands, how to expand on what he wanted to do with his career, outside his music,” Brown says, noting that he and Balvin communicate almost daily. “It’s about managing his enthusiasm, his inspiration. He loves what he does, he loves touching people, he loves being out there. I think that’s refreshing. And he’s a good guy. It’s hard to say no to something like that.”
In 2022, Balvin launched his education-focused foundation, Vibra en Alta, in Colombia. Earlier this year, he also switched labels, moving within the Universal family from Universal Music Latino to Capitol under Capitol Music Group chairman/CEO Tom March and Interscope Capitol Labels Group executive vp Nir Seroussi, a good friend. At the same time, he returned to the studio, working with longtime producers like Jeremy Ayala (Daddy Yankee’s son) and Luis Ángel O’Neill, while also trying out new material with young, rising artists like Saiko, Dei V and Feid.
In short order, he cut more than 40 tracks, which he then narrowed down to 15 spunky reggaetón bangers for an album he named Rayo, which translates to “lightning.” The name and the sleek, silver car on the cover pay homage to Balvin’s first car, a beat-up red Volkswagen Golf that he drove to gigs — a hopeful symbol of all the possibilities before him.
“I wanted to focus on the clear comeback of a Balvin focused on music, his career and his legacy,” Seroussi says. “When I sat down with him to see where he was spiritually, I saw a José that is going to win. He wakes up in the morning as if he were a new artist.”
Four months ago, Balvin wrote me on WhatsApp. He was ready to talk, he said, about everything. And so, here I am high above Tiffany & Co. for a private afternoon of coffee and macarons — just the two of us. As we chat, his openness surprises me. But then again, as Seroussi says, “He’s an artist who has nothing else to prove, but wants to keep doing music. Every [Latin] artist today who has something to do with urban music at a global scale can in some way trace back to what José opened for them.”
Balvin will sit down for a live one on one interview during Billboard Latin Music Week. You can purchase your tickets here.
Luar jacket and pants, Vetements shoes.
David Needleman
Your son Rio was born at a hectic point in your life. What did his arrival mean to you at the time?
His arrival was perfection because having Rio at that moment allowed me to really focus my energy on a person who came to bring me light. It was as if God was saying, “OK, I sent you a trial, but here’s a gift.” And I say that because since Rio’s birth, my — how do I say this — my emotional intelligence has grown very much. I don’t remember losing control since my son’s birth. I’ve had complicated moments, but I’ve never lost control. He brought me strength, a lot of patience, but yes, a lot of light. In fact, I made the Jordan Rios — which are black but have a sunset in the sole — based on the fact that in a moment of darkness, my son came and brought me light.
Let’s talk about this moment of darkness. It became really complicated for you on many fronts, particularly your dispute with Residente.
Have you ever had a friend turn on you? I considered him a friend, and I spoke with him as if he were a friend. Very openly. Con mucha confianza. That’s what surprised me and hurt and opened my eyes. I still believe I can make new friends, but it’s a little more complicated finding them these days. Because some of the people I thought were my friends ended up not being that. Obviously, this happened, it’s done, I’ve matured and I’m not holding a grudge or anything like that. I had to forgive myself for being so naive and opening my heart so easily to some people. The toughest part was to encounter a dark side of humanity in a moment of darkness. And I’m not saying I’m the most illuminated person either; I’ve made mistakes, and maybe I’ve made friends feel bad. But I’ve never betrayed a friend.
Personally, I never found you offensive. How do you think you made people feel bad?
I’ve been very honest. But as a paisa, we’re jokesters and we can get out of hand, and not everyone understands. We’re very open, and other cultures sometimes don’t understand that and take it the wrong way.
Feuds are common in rap and reggaetón. But this felt more like an attack than a feud. You never replied to Residente’s dis track, did you?
Never. First of all, you need to know what court to play in, right? When all this happened, it was the most complicated moment for my mom’s health. She was in intensive care. She told me, “Promise me you won’t reply and you won’t say anything. Do it for me. I know you, I know your essence, and this isn’t for you.” And the weight of a mother’s word is everything.
Is she aware of these things that happened to you?
Of course. And my mom suffered a lot. Now that I’m a father, I understand. It’s crossing a powerful line. A line that’s family, it’s sacred. The pain caused to a mother, a family, a sister, to the people who love you, was complicated. And it was complex for me because, following my mother’s advice, I never spoke out about this and I never defended myself. But I’m very clear on who I am. I’m not going to go out there and explain who I am to the world because clearly, people who know me know my essence and those are the people I want to be in good standing with.
I think not replying was wise…
As one of the leaders of Colombia’s movement I can’t set a bad example, no matter what people would like to see. I’ve always strived to be a better person and a gentleman in life. Being a decent person is a much harder task than being an “artist,” [which is] easier in the sense that if you have a talent and patience, you’ll get there. But being a better person is a daily task.
J Balvin photographed August 20, 2024 in New York. Entire Studios shirt.
David Needleman
You also had an issue surrounding the video for “Perra,” your single with Tokischa.
I’ve always been known for supporting new talent, and in Tokischa, I saw a woman who was very empowered and daring and who spoke positively about her sexuality in a way I had never seen before [in the Latin world], like Nicki Minaj or Cardi B do here in the U.S. If men in reggaetón can speak about their sexuality this way, I was struck to see a woman doing it. My mission was simply to do what I could to elevate and promote Tokischa and her art to a wider audience. I respect the way each person wants to conceptualize their vision, and this was her vision and her creation. I went there to support her vision, and I paid dearly for it.
In this case, after many people criticized the video, you not only took it down from your YouTube channel, but you spoke out and gave a public apology. Why?
I spoke out because this was a much deeper issue in that it went into topics like race, masculinity and machismo. However, if people had listened to the song, they would have realized it’s a story that has nothing to do with going against a race or gender. It was totally the opposite. Tokischa is an Afro Latina woman, and she was representing her race, her culture and the idiosyncrasies of her world. And obviously, my lyrics, I always approach them in a very commercial way and I’m very careful about what I say. But when things happen, they happen all at once.
I know you went to Maluma for advice. What did he say?
Maluma and I weren’t really friends. We were colleagues, but we also competed with each other. But I wrote him, and then I sat down with him. We’ve become very close. I’ve come to appreciate him and respect him more than ever, and now I can say he’s like a younger brother to me. I imagine it must have been tough when things happened to him, but then you grow an armor. That’s what happened to me. I became very cold; I didn’t want to open my heart to anyone. When I went back on social media, I didn’t want to go back to the old José who’s always making jokes and teasing, because I had a mental block. Until Rayo came around and I started to make music again for the love of music 100% and stopped thinking about the business.
How was your approach different?
I began to make music with a sense of security that came down to: I don’t have to prove myself in this business. It would have been complicated if I hadn’t achieved anything [before] and I had to prove myself. But we’ve achieved so many changes and evolutions. I remember you interviewed me years ago with Nicky Jam and you asked: Do you think a song in Spanish will make it to No. 1 on the Hot 100? And I said yes.
I remember that conversation well. And it happened.
We unlocked that. We unlocked performing at the Super Bowl. We unlocked having the most streamed artist in the world, we unlocked the first stadium played by a solo reggaetón artist, we unlocked sneaker culture, fashion, Guinness Records, so many things that hadn’t happened before. So I kind of look back and say, “Prove what? I need to regain my confidence after all these blows and enjoy the process.”
Luar jacket and pants.
David Needleman
You didn’t release an album for three years. For you, that’s an eternity…
And during those three years, I never left the top 50 of the most streamed artists in the world [on Spotify, where Balvin ranked No. 31 at press time]. It’s a beautiful thing to see that in a business where so few artists have the luxury of even saying, “I’m taking a year off.” Obviously, I questioned myself a lot when I came back. “Why the f–k did I leave?” Although I never stopped working. I kept playing festivals in Europe and all that. But I think my official return was when I played Coachella.
I have to imagine that setting foot on that Coachella stage was a little nerve-racking.
Of course! Plus, that show was planned for a year because Coachella had never allowed something to be hung from the roof, because of the wind in the desert. So we took the risk of hanging the [giant inflatable] UFO, and the investment was very high. But it was finally spectacular, and having Will Smith [make a guest appearance to perform “Men in Black”] was very cool. I saw myself in him, in the sense that both of us went through a dark period — and I know that mistakes don’t define a person and can’t detract from the greatness of what he’s achieved. I was so happy to share his return because after the Oscars incident, this was his first public appearance, and a week later, Bad Boys [for Life] came out. And it wasn’t planned!
Were you two friends?
No, we had never met. I [felt] I needed something else to really make a statement in the show. And Will Smith came to mind, because what’s better than Men in Black? [Balvin reached out to Smith’s team and ultimately FaceTimed him.] I told him my mission, with my passion. He said, “Give me a week.” [While I waited] like a good, hardworking paisa, I sent him a photo of the Virgin [Mary] praying. Then I sent him a votive candle, as if I were praying; then a voodoo doll. And exactly a week later, he called and said, “Let’s do it.”
Following Coachella, you took your tour to Europe, Australia and New Zealand to play for big and very receptive crowds despite these regions not being your core markets. Was that gratifying for you after a traumatic period?
When I did that tour, [and when] I went to Medellín to release the album and I saw the euphoria among the fans, I thought, “It was all in my head.”
Entire Studios top and pants, Air Jordan 3 x J Balvin shoes.
David Needleman
You’ve achieved global domination in many spheres. Most recently, you became the artist with the most titles, 15, in YouTube’s Billion Views Club. What drives you today?
What’s most important is a super reconnection and a super service to my Latinos, 100%. They’re the foundation of everything. The reason I’m a global artist is because Latins gave me that power. And I want a super reconnection with new generations and Gen Z. It’s never been a problem for me to connect with new generations because I like new artists and I enjoy collaborating with them. From there, I’d like to do a grand tour of the U.S. and Latin America. And I want to unlock India. Unlock it completely.
You were perhaps the first major Latin artist to talk frankly about mental health and your struggles with it. I know this has been a journey for you and you’ve taken medication for anxiety at times.
I still do. Always. Some people can do without meds. In my case, they’ve been lowering the dosage and I haven’t had any issues since my son was born. None. That’s why I said before, in the darkest moments, I didn’t lose control. But I take my pills daily. It’s perfectly normal, as if someone had an issue with high [blood] pressure. But there’s also meditation — I’ve been meditating since I was 19 years old — daily exercise, eating habits and the people you surround yourself with. The fact that I don’t do drugs or anything like that has also been part of having that mental, spiritual balance.
What role has Colombia’s music scene played in exposing the country to the world?
Music has been a path of light for Colombia at a global scale. I think it saved an entire generation. Now, all these Gen Zers want to be artists instead of drug dealers or killers for hire. When I started in music, there wasn’t a map for urban music in Colombia. There was Shakira and Carlos Vives and Juanes, but they were completely different genres. [Daddy] Yankee inspired me, but he’s Puerto Rican. No one had globalized urban music from Colombia. We literally took a pick and an axe and paved the way. I don’t know how we did it, but we did. And now I see this whole new generation of artists, like Ryan Castro, Blessd.
Karol G has also been steadfastly by your side. In fact, she invited you to perform at one of her shows at MetLife Stadium in New Jersey last year…
Karol is a friend who’s also become a teacher. That was a beautiful moment here at [MetLife] to come together again in a stadium full of people who came to see her. I told her, “You used to look up at me, and now, I’m your biggest fan.” It’s a beautiful cycle and I’m so proud of Colombia. We’re a small country but so strong in our music.
Luar jacket and pants, Vetements shoes.
David Needleman
How do you see yourself today?
I value what I’ve achieved, without a doubt. The insecurity I felt has gone, and I feel like a brand-new artist. If you listen to Rayo, you hear a refreshed J Balvin who had a good time. I didn’t make this album thinking I was going to make an album. I went to make music and remembered how I felt when I was 19 years old and I just wanted to show every song I made to my mom, my sister, my girlfriend, my friends. That’s why, when I finished the album, I wanted to name it for that moment in time, when my only ambitions were artistic, when I really knew nothing about the business.
You really feel like a new artist?
One hundred percent. And I’m working like a new artist. I mean, most artists of my level don’t go to Mexico and sit down for 200 interviews. I do, and also, it’s been three years! I’m ready to be overexposed. Whatever I need to do, it’s Balvin time. And I say that with certainty and because I know what I have and what I can give. Something positive always happens when I give it my all. I went through the dark times, and now, the sun is out and it’s shining on my face.
At 39 years old, how do you feel about longevity?
I’ll perform and record as long as I’m happy and people connect with me. We have yet to see the first elder reggaetón artist. We have the OGs — Yandel, Wisin — who look great. Yankee looks younger than when he started. But honestly, we haven’t had the example of seeing how long a reggaetón artist can go for. I see myself super gangster in the future. Not evil gangster, but as someone who’s done well, who’s been strategic in his movements and has done something well for society and culture. Like a Latin Jay-Z.
This story appears in the Oct. 5, 2024, issue of Billboard.
J Balvin and I have a date at Tiffany’s. Admittedly, even I don’t realize this until I reach the storied display windows on Fifth Avenue, where I’m led to a private elevator manned by a uniformed attendant who silently takes me up, up, up. The doors open to a stunning private room with unfettered views […]