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On Thursday, March 6, Hamilton Leithauser kicked off his annual residency at Cafe Carlyle, the intimate posh supper club known primarily for its Marcel Vertès murals, martinis and cabaret and jazz performances by Peter Cincotti, Jeff Goldblum, Sandra Bernhard and others. The residency, which The Walkmen frontman began as an against-the-grain lark — he skipped 2020 because of the pandemic — has grown into a hot ticket. This time around, Leithauser will perform 15 dates through March 29 (his most ever), and unveil some surprises along the way.
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Opening night took place on eve of the release of Leithauser’s new album, This Side of the Island, a hook-heavy pop-rock record that he co-produced with his wife Anna Stumpf (who also plays keyboards in the band), and an assist from his friend, The National’s Aaron Dessner. This Side of the Island is a more concise and conceptual effort, compared to his last full-length, 2020’s The Loves of Your Life, which is a masterpiece of musical storytelling. And initial chart results for the single, “Knockin’ Heart,” indicate the new music is resonating: The song is currently No. 16 on Adult Alternative Airplay chart for a second week — Leithauser’s highest peak yet on the chart. “Knockin’ Heart’ also debuted at No. 42 on Rock & Alternative Airplay, Leithauser’s first time on that chart.
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If the crowd’s response to Leithauser’s opening-night performance is any indication, “Knockin’ Heart” won’t be the only song from This Side of the Island to chart. Here were some of the evening’s highlights.
More New Songs (And They Didn’t Come Easy)
Leithauser previewed three new tunes on This Side of the Island at last year’s residency: “Fistful of Flowers,” “What Do I Think?” and “Ocean Roar,” an ode to his late friend, the singer-songwriter and producer Richard Swift. This time, the audience got to hear all nine of the album’s songs, along with music from his past albums, such as “In A Blackout,” “A 1,000 Times” and “The Garbage Men.”
Leithauser says the album’s title was sparked when his two daughters read Jean Craighead George’s young adult novel, My Side of the Mountain — about a boy who runs away from his parents home in New York City and learns to survive in the Catskill Mountains. “It’s another way of saying, ‘From my perspective,’” he explains, adding he was “very isolated” when he was writing and recording This Side of the Island at his studio, the Struggle Hut. It’s an appropriate name given the length of time he wrestled with the music. “I literally recorded the piano and guitar “Fist of Flowers” when Barack Obama was president. This was at my old apartment, which I sold in 2017.”
Leithauser has no explanation for his delays. “If I knew, I would be so happy to know how to avoid it next time,” he says. “I had been working by myself for so many years, and I didn’t know what I had. When you’re really trying to finish something and you can’t it’s so frustrating. It gets kind of scary because your livelihood depends on it. You’re like, ‘What am I doing with myself? I’m wasting my life here.’
“I fought through it,” he continues, “and at the very end went upstate to work for one and a half days with my friend Aaron Dessner. He was the only outside person I had ever played anything for — even my wife. It could have been one of those moments where he could be like, ‘Dude, this ain’t happening. Just go to law school.’”
Instead, Dessner “was so complimentary, excited about it, and he wanted to play on some of it,” Leithauser says. “I was like, ‘Please, anything to change my perception, change my idea of what it is.’ He started putting little things on it and added a modern sound.” Leithauser left Dessner’s studio confident that This Side of the Island was ready to be released. “I was like, ‘Man, I want people to hear this.’”
Leithauser Goes Electric
An electric guitar has always featured in Leithauser’s Carlyle shows, but it’s usually played by one of his band members — most recently by master of subtlety Larry Oliver – while the man himself strummed an acoustic six-string. On this run, Leithauser’s breaking out his black 1961 Fender Jazzmaster and 1960 mapleglo natural Rickenbacker Capri 360 to reproduce the bright rock sound of This Side of the Island. Although he told the crowd that ear plugs were available, the volume was suited to the room, and it was a gas to see the packed crowd rocking out in sportcoats and evening wear as they sipped their martinis and goblets of wine.
A Rockin’ Wedding Standard?
“Knockin’ Heart”‘s lyrics and Leithauser’s full-throttle performance of it on the record makes it sound like fervent pledge of unconditional love: “From the courtship to the chapel, from the branches to the apple, to the elegy in the bone yard — you’ll be knockin’ in my heart.” Told that the song could be a wedding-reception staple, given the right band or DJ, Leithauser laughs. “I’d love to go to that wedding,” he says, adding that while the song’s message is, “I’ll love you through time. Actually, the person in the song can’t get through to the person they’re looking for. The idea is there’s a guy driving home from the party. He’s stoned and drunk and wishing he can say this to the person. But the person is not there.”
A (Psycho) Killer Cover
Leithauser’s Carlyle sets always include at least one cover, and on March 6, he chose the Talking Heads classic “Heaven” — which, he says, is one of his all-time favorite songs. (He also said elsewhere that he listened to Fear of Music, which includes that song, a lot while making This Side of the Island.) The choice was all the more appropriate, because former Heads frontman David Byrne has recruited Leithauser for his latest project. “It’s crazy,” Leithauser says. “When he contacted me, I thought I was being punked.”
Surprise Guests
Opening night belonged solely to Leithauser — as an ad-hoc record-release show should be — but he says that “a lot of well-known musicians are going to be coming out over the course or the four weeks” to join in on the fun. He’s keeping the names under wraps, “Because I want them to be surprising.”
Leithauser is the Kevin Bacon of indie rock, with a deep network of friendships with other musicians, so the surprises should be genuinely surprising. At his March 8 show, J Mascis was Leithauser’s special guest, and imagining the Dinosaur Jr. frontman at a strait-laced place like Cafe Carlye is mind-blowing on its own.
Dolly Parton leads this week’s crop of new music, with her tender tribute to her late husband, Carl Dean, after his passing at the age of 82 on March 3. Kelsea Ballerini continues unpacking emotions the deluxe version of her album Patterns, while Brad Paisley teams with Dawes for a new track that takes a unflinching look at mental health.
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Check out all of these and more in Billboard‘s roundup of the top new country, bluegrass and Americana songs of the week below.
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Dolly Parton, “If You Hadn’t Been There”
Country Music Hall of Famer Dolly Parton pays elegant homage to her late husband Carl Dean on this tender song. With a classic country feel, underpinned by piano and fiddle, finds Parton chronicling the ways he served as her constant source of support. “I wouldn’t be here if you hadn’t been there/ Pushing me on when I was scared,” she sings, and her expressive soprano builds from whisper-soft, sounding slightly ragged around the edges with grief, to ringing powerfully with love.
Kelsea Ballerini, “Hindsight Is Happiness”
Last year, Ballerini issued her biggest-selling album to date with Patterns, and returns with five new songs on the deluxe version of the project. One of the standouts in this new handful of tracks is “Hindsight is Happiness,” a peaceful ballad looking back on the wreckage of a decimated relationship and realizing both parties have matured and moved on. “I never should’ve tethered in my 20s, my bad,” the now-31-year-old Ballerini sings, before wishing happiness and love for her ex-flame on the road ahead.
Brad Paisley and Dawes, “Raining Inside”
Brad Paisley and Dawes recently performed together at the Grammys earlier this year. Now, the two pair their boundary-less creative freedom and turn it toward providing a mirror to modern-day afflictions, on this brooding look at mental health and depression. “No one’s sick and no one died, no one’s left and no one’s leaving/ But it’s raining inside,” they sing, highlighting the prevalence mental health struggles regardless of the presence or absence of situational hardships. The song’s pop-rock oriented stylings, highlighted by grizzled guitar work, elevates the song’s poignant message.
Tim McGraw feat. Parker McCollum, “Paper Umbrellas”
McGraw refreshes a fan favorite from his 2023 project Standing Room Only by welcoming McCollum. Together, they blend neo-traditional country sounds with a slight islands vibe to create a song that feels tailor-made to become a summer anthem. The intergenerational pairing of 57-year-old country standard-bearer McGraw with surging 32-year-old McCollum also evinces the enduring power of a song that melds a timeless, relatable story arc of post-breakup solace with breezy instrumentation and a melody that highlights the warm, laid-back charisma these two vocalists share.
Caroline Owens, “You’ve Still Got It”
Caroline Owens, a three-time IBMA Awards nominee who has performed with bluegrass luminaries including Alison Krauss, Ricky Skaggs and Rhonda Vincent, offers up softly beguiling vocals on her debut single for Billy Blue Records. Her soft-focus voice floats over trilling mandolin picking and reserved fiddle. Written by Jerry Salley and John Pennell, “You’ve Still Got It” centers on a sturdy love. Her full album, with production from Salley and Darin Aldridge, is set for later this year.
Rob Williford, “Johnny”
“How far can a man bend before he breaks?” It’s a haunting question at the center of the latest song from Williford, known for his work as a songwriter crafting hits for Luke Combs (“Beautiful Crazy” and “Forever After All” and Tim McGraw (“Fool Me Again”) and as a longtime bandmember for Combs. Williford previously released the solo project Wildcard in 2023, but fully steps into his own on his latest song. “Johnny” is a tale of addiction to moonshine and pills that leads to betrayal and murder, depicting how addiction and a string of poor choices can decimate a family generation after generation. His growling vocal lays out this destructive storyline over driving, rustic acoustics, evoking a unfiltered, country-rock vibe.
The top nine tracks on the Hot 100 remain in place from a week earlier. Lady Gaga and Bruno Mars’ “Die With a Smile” ranks at No. 2, following five nonconsecutive weeks at No. 1 beginning in January. It notches a fifth week atop Radio Songs (64.7 million, up 2%).
Below “Luther,” Lamar logs two other songs in the Hot 100’s top five: “Not Like Us,” at No. 3, and “TV Off,” featuring Lefty Gunplay, at No. 4, after reaching No. 2.
Notably, Lamar lands his fifth week with at least three songs in the Hot 100’s top five simultaneously, after he first scored such a triple in December. He ties for the third-most such frames – here’s a recap of all acts who have achieved the feat for at least one week.
Most Weeks With 3 or More Songs in Hot 100’s Top 5:
8 weeks, The Beatles, in 1964
6, Drake, 2018-23
5, Justin Bieber, 2015-16
5, Kendrick Lamar, 2024-25
3, Taylor Swift, 2022-24
2, 50 Cent, 2005
2, Sabrina Carpenter, 2024
1, 21 Savage, 2022
1, Ariana Grande, 2019
(Swift – twice – Lamar, Drake and The Beatles are the only acts ever to monopolize the entire top five on the Hot 100 in a single week. Swift scored the most songs from No. 1 on down – 14 – on the May 4, 2024, chart, thanks to the arrival of her album The Tortured Poets Department.)
Shaboozey’s “A Bar Song (Tipsy)” ranks at No. 5 on the Hot 100, following its record-tying 19 weeks at No. 1 beginning last July. It commands the multimetric Hot Country Songs chart for a 37th week.
ROSÉ and Bruno Mars’ “APT.” places at No. 6 on the Hot 100, after hitting No. 3.
Billie Eilish’s “Birds of a Feather” is No. 7 on the Hot 100, after reaching No. 2. It tops the multimetric Hot Rock & Alternative Songs and Hot Alternative Songs charts for a 31st week each. On the latter, it extends the longest reign for a song by a woman; on the former, it solely claims the mark, one-upping Zach Bryan’s “I Remember Everything,” featuring Kacey Musgraves, which led for 30 weeks in 2023-24.
Teddy Swims’ “Lose Control,” which led the Hot 100 for a week in March 2024 – and became the year’s top song – ranks at No. 9. It notches an 81st week on the survey overall, the fourth-longest stay in the chart’s history, below only Glass Animals’ “Heat Waves” (91 weeks, in 2021-22); The Weeknd’s “Blinding Lights” (90 weeks, 2019-22); and Imagine Dragons’ “Radioactive” (87 weeks, 2012-14).
Rounding out the Hot 100’s top 10, Drake’s “Nokia” returns to the region, rising a spot to No. 10, where it debuted two weeks earlier.
BLACKPINK‘s JENNIE snares Dua Lipa in her glittery web in the trippy video for the K-pop superstar’s solo track “Handlebars.” The dreamy visual for the mid-tempo tune directed by BRTHR (Charli XCX, the Weeknd) dropped on Monday morning (March 10) and it opens with JENNIE using a two-wheeled metaphor to lament her proclivity for falling […]
On the evening of July 23, 2024, the last night of her global tour and her fourth sold-out date at Santiago Bernabéu Stadium in Madrid, a visibly emotional Karol G told the crowd of 55,000: “I’m going to say that truly, tonight will be the most amazing of my life.”
It was, at the very least, a grand finale to the highest-grossing tour ever by a Latin female artist, grossing $313.3 million across 56 concerts, according to Billboard Boxscore. Karol G’s Madrid shows were also record-setting, selling 220,000 tickets and making her the first artist to sell out four shows at the stadium, which finished renovations earlier in 2024.
The fact that a Latin American artist could move so many tickets in a major European city underscores Spain’s growing importance as not just a bridge for Latin music between the Americas and Europe but also a place for music in Spanish — the new global pop — to grow.
In 2023, Spanish promoters and venues reported gross ticket sales of nearly 579 million euros ($604.5 million) to Spain’s Association of Music Promoters, an extraordinary 26.5% increase from revenue of 459 million euros ($479 million) in 2022. While Karol G, Luis Miguel and Taylor Swift brought stadium headlining tours to the country, according to its ministry of culture, Spanish talent is also robustly represented at the stadium level with recent shows from Manuel Carrasco and Dellafuente.
Numbers from the country’s ministry of culture, compiled by the legal and business management firm Sympathy for the Lawyer, show that 40.5% of concertgoers in 2024 attended shows of Spanish pop/rock, followed by 11.1% who went to see canción de autor (similar to singer-songwriter performances).
Meanwhile, beyond the live scene, Spain’s music consumption has grown exponentially.
According to year-end numbers reported by Promusicae, Spain’s music industry trade group, there were 98.5 billion audio streams across all platforms in 2024, compared with 87 billion the previous year. More than 1,180 artists notched over 10 million streams and 70 had more than 100 million streams.
That report of growth aligns with figures from global music industry trade association IFPI. In its Engaging With Music report, IFPI stated that Spanish music consumers averaged 22.1 hours per week of listening, compared with the global average of 20.7.
Spain’s receptiveness to music of all genres and provenance is evident in its five top-selling albums of 2024. According to Promusicae, Swift’s The Tortured Poets Department was the bestseller, followed by Karol G’s Mañana Será Bonito at No. 2, Spanish artists Quevedo’s Donde Quiero Estar at No. 3 and Saiko’s Sakura at No. 4 and Bad Bunny’s 2022 album, Un Verano Sin Ti, at No. 5.
Quevedo at the 2024 Latin Grammy Awards in Miami.
Jason Koerner/Getty Images
No wonder labels are increasingly turning to Spain to develop pan-regional artists. Examples include the success of Colombian artist Camilo after the pandemic; Venezuela’s Joaquina, who won best new artist at the 2023 Latin Grammy Awards and whose first tours were in Spain; and Colombian stadium pop-rock band Morat, which is signed to Universal Music Spain.
And although Spanish-born artists have a tougher time crossing over into the U.S. and Latin American markets than vice versa, a new generation of acts that includes Quevedo, Rels B, Bad Gyal, Aitana, Arde Bogotá and Rosalía is showing that reaching fans in the Americas may be more feasible than ever.
Fifteen months after the Latin Grammys were held in Spain in November 2023 — the show’s first foray outside the United States — Billboard will host a reception for Spain’s industry leaders on March 18 and recently spoke with some of those executives to ask what’s next for the dynamic market.
‘A Flow Of Cultures In Two Directions’
Given its crucial location as an entryway into Europe and its cultural significance as the birthplace of Spanish, “Spain is a place of fusion between Anglo and Hispanic cultures. It’s a flow of talent and culture in two directions,” says Vicent Argudo, head of music for Prisa Media. “Spain imports Latin styles into the old continent and adapts them to pop. It’s a place for mainstream experimentation.” While Spain for years seemed impenetrable for Latin American genres like reggaetón and regional Mexican, an influx of immigrants, coupled with increasing global acceptance of the Spanish language, has turned Spain into a market that imports and reinvents genres. “Spain gives Latin sounds a pop vision that makes them more accessible to the world,” Argudo says.
A Breeding Ground For International Talent
For José María Barbat, president of Sony Music Iberian Peninsula, Spain is a nonstop talent generator, from Julio Iglesias in the ’80s to Rosalía or C. Tangana today.
“In this context, we’re certain the next big Spanish star is around the corner,” Barbat says. “We continue to see artists with the skills necessary to jump to an international stage, showing there’s not only talent but also an industry ecosystem ready to channel all that creativity.” Proof of that is Arde Bogotá, a Spanish rock band garnering success in an urban world. “It speaks to the importance of keeping an eye out not just for popular genres,” he says, “but for talent coming out of niche genres.”
Artist To Watch: “I’m particularly excited about Lia Kali, a very well-rounded and very young artist we just signed,” Barbat says. “She has a mind-blowing voice and the ability to cross over in a big way into other Latin markets.”
Rosalía at the 2024 Met Gala in New York.
Mike Coppola/MG24/Getty Images
The Power Of A Cutting-Edge Stadium
The Spanish music industry is experiencing a golden era, a prime example of which, says Live Nation Spain president Pino Sagliocco, is the newly renovated Santiago Bernabéu Stadium and the sold-out shows it has hosted from Spanish artists Hombres G and Alejandro Sanz, as well as Swift and Colombia’s Karol G. “Those tours highlight unprecedented growth in Spain’s music history, breaking records in the years after the pandemic,” Sagliocco says. “The global industry now recognizes the country’s leadership and enormous potential as a key platform for the growth of Latin music in Europe.” While concerts at Bernabéu were suspended last September due to noise ordinance issues, its string of sold-out shows by artists both local and international highlighted the enormous, previously untapped potential of a state-of-the-art stadium in the nation’s touristy capital. “The global industry now recognizes the country’s leadership and enormous potential as a key platform for the growth of Latin music in Europe,” Sagliocco says.
Spanish As The ‘New Normal’
For José Luis Sevillano, CEO of AIE — Spain’s collecting society for performers, with over 35,000 members in Spain alone and representing the rights of over 800,000 performers globally — music in Spanish is on the brink of “becoming a magnificent new normal.” Not only does music in Spanish now top global charts, “but at the same time it’s placed new value on the diversity and plurality of our culture in the entire world,” he says. AIE’s most recently reported numbers registered a 29% growth in rights collection last year compared with 2023, and AIE’s study on consumption habits in Spain also found that Spanish-language music was more listened to than English-language music on streaming platforms. Plus, after 30 years of work, Spain adopted new legislation providing better compensation and working conditions for artists and musicians. “This will eventually lead to a more just and balanced music ecosystem,” Sevillano says, “which is basic in allowing creators to develop their talent to its full potential.”
Challenge For 2025: “Finding a responsible, respectful and balanced development of [artificial intelligence] for artists,” Sevillano says.
A Streaming Boom
Streaming dominates Spanish music consumption, accounting for nearly 90% of the market, according to Promusicae. Meanwhile, Spanish artists have become major streaming draws worldwide. In 2023, Spanish acts generated royalties of more than 123 million euros ($128.5 million) on Spotify, which is almost four times the royalties they generated on the platform in 2017, according to Spotify’s head of music for Southern and Eastern Europe, Melanie Parejo. That growth “is reflected in local consumption but also in the capacity to generate global business,” Parejo says, noting that over 50% of all royalties generated by Spanish artists on Spotify in 2023 came from listeners outside of Spain. In 2024, Rels B was the Spanish artist most listened to outside of Spain.
Rels B attended Milan Fashion Week in 2024.
Pietro S. D’Aprano/Getty Images
An ‘Explosion’ Of Talent
What was once an insular market is now having an international impact. “The Spanish music industry has undergone a radical transformation in the last decade, becoming a market with great global projection with artists like Rosalía, C. Tangana, Quevedo and an explosion of indie proposals like La La Love You,” says Carlos Galán, host of industry podcast Simpatía por la Industria. “Stylistic barriers have been broken, and even the chasm that existed between alternative and mainstream has grown smaller.”
Challenge For 2025: The fact that “every day there’s a new festival” is huge, Galán says. “But truly, it’s a bubble I’m afraid to see burst. All have identical lineups, little innovation and no one is betting on emerging talent.”
Sponsors Serious About Music
Few brand initiatives surrounding music are as complex and developed as Banco Santander’s Santander SMusic. The bank offers a 360 media platform that includes editorial content and live performances, in addition to its branded events, concerts and partnerships with labels and artists. “In a year we’ve executed over 235 presales and sold 600,000 tickets, becoming a point of reference for music in Spain and creating a complete ecosystem of exclusive content,” says Felipe Martín Martín, Santander España’s director of media, sponsorships and events. Santander’s SMusic has partnerships with festivals including Mad Cool, Sonorama and Rockland, as well as with companies like Universal, Sony and Los 40. But Martín Martín is especially excited about the growth of music tourism in Spain, “maximizing that No. 1 spot Spain has held in the global ranking of tourism to music festivals since 2022.”
An International Gateway
Spain’s geography offers easy access from both the United States and Latin America and to the rest of Europe. “It has the potential [to be a] port of entry for Latin artists to other European markets, particularly the U.K., France, Italy and Germany, who all provide strategic opportunities in the live market,” says Narcis Rebollo, president/CEO of Universal’s Global Talent Service, which manages and books over 100 artists including Aitana, Pablo Alborán, David Bisbal, Lola Índigo and Joaquina. The potential is already being realized in Spain, where ticket sales jumped more than 26% from 2022 to 2023 and more than 250% in the last decade, according to Spain’s Association of Music Promoters.
Growing Trend: “Brand investment in music has grown more than 100%,” Rebollo says, “with music being used as a new driver for brands to position their products.”
Aitana performed at the 2024 Morrina Festival at Port of A Coruna in A Coruna, Spain.
Cristina Andina/Redferns
A Good Partner
Spain’s impressive market stats, including its sizable listening and streaming growth per capita, make it a source of local talent and a priority for imported talent. “We’re listening to more than 260 million songs per day,” Warner Music Iberia president Guillermo González Arévalo says. “Coming to Spain to promote their new albums has had a great return on investment and recognition for artists like Dua Lipa, Myke Towers, Coldplay, Charli xcx and Linkin Park, who have charted high on our charts paving the way for their next tours.” In 2024, Towers was the most listened to artist on Spotify in Spain.
Looking Forward: Warner is also expanding activity in its recently opened music hub in Madrid. “Each day more music is written, and there are more collaborations created with Latin artists,” González Arévalo says.
A Flexible Market In Constant Evolution
Spain’s music market is known today for its strong festival culture and its affinity for music in Spanish, regardless of origin — and it has been receptive to new trends of late. In November 2023, the popular reality music competition Operación Triunfo relaunched on Amazon Prime Video. “It highlighted the extraordinary capacity of the format to adapt to new digital consumption trends, bringing in traditional viewers and new generations,” head of Amazon Music Spain Claire Imoucha says of the show, which will return in September. Christmas music also got a boost in new formats, with artists like David Bisbal, Niña Pastori, and Camilo and Evaluna (who had an Amazon Music Original song in November) reimagining traditional repertoire and “consolidating Christmas as a key consumption period.”
What Comes Next: “Spanish music is living an extraordinary moment, with genres like rock and flamenco displaying their capacity for evolution and renovation,” Imoucha says. “Artists like Arde Bogotá and Carolina Durante are leaders in a new rock scene, and artists like Israel Fernandez, María José Llergo and Ángeles Toledano are bringing a contemporary twist to historic genres.”
Antonio Garcia (left) and Pepe Esteban of Arde Bogotá onstage at the Coca Cola Music Experience Festival in Madrid in 2024.
Juan Naharro Gimenez/Redferns
A Consolidated Value Chain
“Our music industry is a very professionalized industry in every sector of its value chain,” Promusicae president Antonio Guisasola says. “In addition, we have great artistic talent that is mixing genres and renovating the different roots genres of the many cultures that coexist in Spain.” A sign of maturity of the market was the launch of its Spanish Academy of Music, “where all music professionals in the country get together to honor the work we did in the year,” Guisasola says, and the first Academy of Music Awards took place last June.
Beyond Major Cities
The growth of Spain’s music scene has translated to consumption outside major cities, says Alfonso Santiago, CEO of concert promoter Last Tour, which also puts together the annual BIME conferences in Bilbao, Spain, and Bogotá, Colombia. “There’s a wide spectrum of cities beyond the big capitals that have good venues and audiences that respond favorably,” he says. That openness is particularly evident and growing among younger generations. “Traditionally, adult fans have been more close-minded,” he says. “I’m excited to see a young audience open to discovering new things.”
A Rich Culture
Spain’s location has helped foster its rich musical output. “We have a confluence of music from Latin America, Northern Africa, local folklore and, of course, our great contribution to the world’s art, flamenco,” Sony Music Spain GM Blanca Salcedo says. Sony’s new 5020 Studios have become a perfect place to mine that cultural landscape. The studios, which opened a year ago, “are hugely valuable for this purpose,” Salcedo says. “It’s a unique space that combines the best technology, design and services to foster our artists’ creativity.”
A Festival Destination; Many Collaborations
In addition to its massive stadium concerts, Spain hosts nearly 900 music festivals a year, according to the latest Oh, Holy Festivals report. “Spain has established itself as a key market for tours and festivals, positioning itself as a global tourism destination for music,” says Jorge Iglesias, founder and CEO of concert promoter Iglesias Entertainment. In addition, a series of very successful cross-cultural collaborations — including Quevedo and Bizarrap’s “Bzrp Music Sessions, Vol. 52,” which topped Billboard’s Global 200 and Global Excl. U.S. charts in 2022 — has renewed interest in the country as a talent incubator.
A Prominent Indie Scene
The diversity of genres in Spain “is richer than ever,” says Believe Spain GM Maite Díez, adding, “The local independent scene has gained great prominence.” Case in point: Indie artist Iñigo Quintero, whose hit “Si No Estás” made history as the first track by a solo Spanish artist to reach No. 1 on Spotify’s global chart. On Spotify, nearly 60% of all royalties generated by Spanish artists come from indie labels or artists, Díez says. By extension, there has been “an explosion of new talent that has gone from the digital ecosystem to massive success,” including Daniela Blasco, a finalist at the Benidorm Fest song contest.
A Mature Industry
Beyond streaming strength, “Spain’s music industry is mature in all its subsectors,” says Soco Collado, president of Spain’s music federation Es Música, which represents and promotes the industry’s collective interests. “We have huge established artists, a young scene creating spectacular things and the companies working at every level are very solid and are investing,” she says. The sustained growth of streaming stands out for Collado, and she’s particularly excited about a new generation of very young female artists who are “super committed and creating musical marvels,” including flamenco artists María José Llergo, Angeles Toledano and La Tania.
New Opportunities
Universal Music Spain co-managing director Alicia Arauzo was struck by the recent success of David Bisbal’s Todo Es Posible en Navidad, which topped Promusicae’s albums chart in December. “It feels like we tapped a local vein with Christmas music, opening up an eternal opportunity [for the music],” she says. The proliferation of stadium concerts has also been a breakthrough for Spain, she says, along with “the growing strength of female talent, both local and international.”
This story appears in the March 8, 2025, issue of Billboard.
JENNIE couldn’t say enough good things about Doechii during her Monday (March 10) visit to The Jennifer Hudson Show, where the BLACKPINK star also opened up about her debut solo album and avoided giving spoilers on her girl group’s upcoming world tour. While speaking to host Hudson about working with the Swamp Princess on “ExtraL” […]
Tory Lanez released his Peterson album on Friday (March 7), which was entirely recorded while behind bars serving his 10-year sentence in the 2020 felony shooting case against Megan Thee Stallion. The incarcerated Canadian singer examines his relationships with his peers in the music industry, and how most have turned their backs on him since he got locked up.
However, Lanez showed love to Chris Brown on “T.D.F x L.A. County Jail” for allegedly supporting him financially and helping take care of legal fees.
“Where was you n—-s when I was in Cali fed up with no covers to bundle up/ Only real n—a that helped me was Chris Brown, that really my brother,” he raps.
Lanez continued to address his legal situation and standing with those in the music game on the outro of his album closer, “Free Tory.”
“I had no real, like, access to my funds. I was fed up and my lawyer wanted over, like, a quarter million to represent me for the appeal,” he said. “So, you know, I start hollering at all my rap friends, my celebrity friends, and nobody was there.”
Tory continued: “N—-s treating me like I was dead and this n—a Chris Brown — I’ll never forget it — this n—-a Chris Brown came out of nowhere. He just gave me the money. He said, ‘Look, bro, when you get outside, holla at me. Hope you come home.’ That’s a real n—a, bro.”
Billboard has reached out to Chris Brown’s rep for comment.
Lanez and Brown have a friendship that goes back to the 2010s, as they’ve teamed up in the past on tracks such as “The Take,” “Feels,” “Tell Me How You Feel,” “Flexible,” “Lurkin,” “Bad Then a Beach” and more.
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At the first official Academy of Country Music Awards show in 1966 — held in Los Angeles and hosted by Bonanza actor Lorne Greene — Buck Owens took home top male vocalist, Bonnie Guitar won top female vocalist, and a young upstart named Merle Haggard snagged new male vocalist.
Two years prior, artist Tommy Wiggins, songwriter Eddie Miller and Red Barrel Niteclub owners (and married couple) Mickey and Chris Christensen had formed the ACM, then called the Country and Western Music Academy, to represent country music in the Western states, counterbalancing the Nashville-based Country Music Association, which launched in 1958.
Since then, the ACM has celebrated and advocated for the growth of country music, both domestically and abroad. In 2022, it moved its headquarters to Nashville, and the academy now boasts a membership of over 5,000 globally.
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On May 8, the ACM will host the 60th edition of its awards show at Ford Center at the Star in Frisco, Texas. ACM CEO Damon Whiteside says the ceremony — which became the first major awards show to exclusively stream live for a global audience on Amazon Prime in 2022 — will celebrate the year’s top artists while also honoring past winners and award-show milestones. Those landmarks include Marty Robbins taking home the first artist of the decade award in 1969, Loretta Lynn becoming the first woman to win entertainer of the year in 1976, Garth Brooks snagging six awards in one night in 1991 (a feat since replicated by Faith Hill and Chris Stapleton) and Miranda Lambert leading all winners with 37 career trophies.
Loretta Lynn onstage in 1973.
Courtesy of ACM
During the Frisco festivities, the academy will also highlight the important work of Lifting Lives, the ACM’s philanthropic partner that provides financial, disaster, mental and other aid to the country music community.
“We’re looking at developing a show that’s going to feel current because we obviously need to honor the current nominees,” Whiteside says, “but there’s also a real desire for us to showcase the legacy of the show because it’s always charted its own course. We want to showcase what differentiates us.
“It’s a little bit of a past/present/future approach,” Whiteside adds. “It’s going to be a really iconic night and a great way to look back and look forward and celebrate where we are right now as an industry.”
From left: Jordan Davis, ACM CEO Whiteside and Carly Pearce at the ACM Honors in 2024.
Terry Wyatt/Getty Images for ACM
You moved the ACM’s headquarters to Nashville from Los Angeles in December 2022. How do you differentiate yourself from the Country Music Association, and how have you upheld the original mandate of representing Western states?
We really grappled with whether we should make the move when I came into the job [in 2020]. That was definitely one of my first orders of business, coming in, that the board asked me to do some research on. Over a few months, I looked at the pros and cons [of the Nashville move], what it meant from a historical perspective, a strategic perspective and a financial perspective in moving all of our operations and our staff and knowing we probably would lose staff by moving.
COVID then hit within that process, and we were out of the office for about two years. During that time, it became more and more apparent that it made sense to be in Nashville because probably over 90% of our constituents are in the Nashville market, from our board of directors to all of our industry members and artists.
What about the organization’s original mission?
When we started back in the ’60s, there was no support for artists on the West Coast — they were shunned, basically, by Nashville, and there was no one looking out for them or for their interests. Also, there wasn’t really a bridge between the studios and television and country music. That’s really why we were formed in the first place, to create that bridge. But over time there’s been less need to be in that role because, thankfully, country is ubiquitous now. It just made sense for us to move here strategically.
From left: June Carter Cash, Johnny Cash, Marie Osmond and Robert Duvall in 1991 when Cash received the ACM Pioneer Award.
Courtesy of ACM
How did you decide where in town to relocate?
We did not even consider Music Row as a place to move — it just didn’t feel authentic for us. Nor did we want to encroach on traditional Music Row. Wedgewood Houston offered us an opportunity to be in an emerging area of town that’s still very convenient, and there’s a lot of music companies opening here. Our positioning is that we are the renegade organization, so we should be somewhere a little more gritty and edgy. That’s ultimately why we landed where we landed.
The ACM Awards’ previous slogan was “Country Music’s Party of the Year.” How have you moved away from that?
That was our tagline and position for many, many years. Especially being in Las Vegas [where the ACMs were held annually from 2003 to 2019, except for 2015], it made a lot of sense. During COVID, when we [presented] our first show in Nashville in September 2020, we did it at three venues [Grand Ole Opry House, Ryman Auditorium and The Bluebird Cafe], and we named that night “A Special Night of Heart and Hits.” That really changed the tone and the vibe of the show.
We carried that over the following year. And then when we went back to Vegas [at Allegiant Stadium in 2022], we sort of brought back the party of the year, but with being on a new platform with Amazon, they had a lot of feelings about how we could reposition ourselves.
And then, moving back to Texas in 2023 following the [awards’] 50th anniversary being there [in 2015], the feeling was we just have other sorts of stories to tell around what the show is beyond being a party. “Party” sells it a little short.
Toby Keith played “Courtesy of the Red, White and Blue (The Angry American)” at the 2002 ACM Awards, in the wake of the attacks of Sept. 11, 2001.
Courtesy of ACM
What comes after the 60th anniversary?
For 2026, we may do a major pivot again and define what’s the future of the academy. This year is a very special year, but next year is going to be kind of turning the page. It’ll be a fresh new year. We don’t know yet where we’ll be. We don’t know what [outlet] we’re going to be on. Everything’s a new day in 2026, so it’s going to be the evolution of the ACM Awards, but we’re excited about that because it’s a blank slate.
The show is co-owned by Dick Clark Productions. [DCP is owned by Penske Media Eldridge, a joint venture between Eldridge Industries and Billboard parent company Penske Media.] What is the key to your working relationship?
The relationship started in 1979, which is pretty incredible to think about. Dick Clark hosted many times and then came on as executive producer in ’79, and shortly after that his son [R.A. “RAC” Clark] got involved. He was with us for all those decades as well, and now we have Raj Kapoor [as showrunner]. It’s been a really great partnership. Both sides bring so much to the table.
We consider ourselves the country music experts, and we’re the ones running the award side of it, making sure our members and industry are engaged. We lean in for a lot of the talent asks and make sure our brand and the industry are being represented properly. Dick Clark Productions provides all the production resources and really puts the show together from a television/streaming perspective. We both have an equal seat at the table.
Garth Brooks swept the ACM Awards in 1991.
Courtesy of ACM
In 2022, you became the first major awards show to move to a streaming platform when you debuted on Prime Video. What did you learn from that first year?
That’s probably one of my top moments in my five years. The first year going into it, none of us had any idea what we were doing in terms of what the impact would be on the show. How do you suddenly produce a live show with no commercial breaks? Typically, you’re using those breaks to make set changes.
But what we found was it actually improved the process of booking the show, planning the show and the show experience itself. Because it was such a quick two hours, top to bottom, it forced everyone to be even more on their toes in terms of the show’s pace and, because of it being jam-packed with music, it felt like a true music concert. I think what we’ve carried forward is keeping the show really tight. There’s no time to get bored because you’re constantly moving.
The challenge of streaming is that they do not report viewership. The music industry wants to know how many people are watching. I don’t know the numbers. [But] if you’re feeling the bump, then does it matter how many people are watching?
We do have a sense that we’re on par with where we’ve traditionally been with the show, if not more than that. Plus, we’re global. We’re in over 230 countries and territories, live and on demand. Now we’re getting a much larger international reach.
How much does the show’s status as a global event influence picking a host? It was Dolly Parton for two years — once with Garth Brooks — and now it’s Reba McEntire, who hosted or co-hosted 12 times between 2002 and 2019.
Dolly Parton’s a global superstar. In any market around the world, if you saw your Prime Video home screen with Dolly, you’re probably going to be interested. Reba is very similar. She’s a legend as well. This is her 18th time hosting [or co-hosting]. The other part is both of them are multigenerational. They’re relevant now. The multigeneration piece is big because it brings in all audiences.
Reba came to us prior to last year and really wanted to be part of the 60th-anniversary legacy of this show because she feels very connected to it, and she’s had a huge impact on what this show is. That’s when we signed her to a two-year deal to [host in 2024 and 2025].
Taylor Swift at the ACM All-Star Jam in 2009.
Courtesy of ACM
We are seeing more labels in New York and Los Angeles sign country acts, while artists including Post Malone, Beyoncé and Ringo Starr are incorporating elements of country into their music. How does the ACM embrace that, in terms of the awards show and the organization?
We haven’t addressed it yet. We have had a lot of conversations with our board about it, and everyone is in agreement that we need to figure it out. But we need to do it in the right way and not make a rush move, because we want to make sure we’re protecting the integrity of the vote and that the members spend a majority of their time in country music versus a one-off project.
Long term, we’ll likely figure out a way to allow those “coastal labels” in as long as they meet the criteria that those individuals spend a majority of their time in country music. We will find a way to incorporate them into our membership and then [they will] be able to vote.
What is something from the past 60 years that you consider sacred and don’t ever want to change about the awards show?
Our DNA of this show has always been — and always will be — that we’re a little out of the box. We’re a little left of center. In the ’60s, we had all the television celebrities hosting and we’ve really held on to that. We’ve always had a lot of film and TV talent involved in the show, so that carries through.
We’ve held on to the fact that we really maximize the out-of-genre opportunities by having out-of-genre artists collaborating. Our DNA is that we take risks. We’re progressive. We’ve [leaned] very forward in diversity the past several years especially, and we’ll continue to do that. While the artists change over the years, our identity and the DNA of the show has remained consistent. We want the show to be fun and the fans to have a great time and let loose.
The Chicks on the shoot for their video for the 1999 ACM Awards.
Courtesy of ACM
ACM Winners’ Favorite Award Show Moments
Artists and executives look back on the Academy of Country Music’s brightest nights.
Bill Anderson, two-time ACM Award winner: “The academy first began recognizing songwriters in 2007 with the advent of their Poet’s Award, and they gave me their very first one. It’s always cool to be the first at anything, and when you look at the names of some who have followed it makes it even more special: Merle Haggard, Don Schlitz, Cindy Walker, Kris Kristofferson, Willie Nelson and more. I had come to Nashville 50 years earlier with dreams of being a songwriter. Nothing could be more special than having those dreams come true… and the ACM Poet’s Award to confirm it.”
Miranda Lambert, 37-time ACM Award winner: “It’s an honor to get any award and be recognized by my peers, but getting the album of the year award is always extra special. [Lambert won the honor five times between 2008 and 2017.] Country music is about storytelling, and knowing that people took the time to listen to an album top to bottom — and love it — means a lot to me.”
Shane McAnally, two-time ACM songwriter of the year winner: “It feels very special that the ACM honors songwriters with their own category. We are usually the ones behind the scenes, but it’s always a privilege to be recognized amongst your peers. Nashville was built on great songwriting, and this community is so special. Being named ACM songwriter of the year [in 2014 and 2019] will always be a highlight of my career.”
Jo Dee Messina, ACM Award winner: “I cherish my win of the [top new female vocalist] of the year award [in 1999]. It was a moment I got to share with my mother, who was present to witness the payoff of a lifetime of support and dedication to my dreams. The ACMs’ production crew is one of a kind. They are a family that has always gone above and beyond to be sure I was taken care of with performances, presentations, nominations and anything I needed to be a part of the televised programs.”
Tigirlily Gold, ACM Award winner: “Our favorite memory is when we got to perform our song ‘I Tried a Ring On’ after winning our very first ACM Award, for new duo/group of the year, in 2024. Jelly Roll gave us a pep talk right before we went out to play, and our musical heroes Little Big Town introduced us. We will never forget that truly surreal moment! The ACMs have a magical way of making dreams come true for artists like us.”
Shania Twain, four-time ACM Award winner: “My favorite moments are always meeting people backstage, other artists that I don’t get to meet. At the beginning of my career, I lived in Nashville and I was seeing more of the country music industry around just in general. But my career has taken me so internationally that I rarely run into country artists. The ACMs are one of the only places that happens.”
Carrie Underwood, 16-time ACM Award winner: “I’m extremely honored to be the first woman to have won ACM entertainer of the year twice and the only female ever to win that award three times [in 2009, 2010 and 2020]. We had some fun celebrating those! We don’t do what we do for praise or trophies, but it means a lot to be recognized for your hard work, and none of it would be possible without all the loyal fans.”
Additional reporting by Jessica Nicholson.
This story appears in the March 8, 2025, issue of Billboard.
