Music
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While the K-pop scene is an ever-evolving landscape whose definition has expanded beyond a specific genre of music, Yves wants her career to change preconceived notions that tend to separate K-pop idols from being considered complete artists.
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Back in November 2017 when Yves (born Ha Soo-young) was first introduced to the world as the ninth member of LOONA through the dark, atmospheric synth-pop throbber of single “New,” the star may have unknowingly set a standard of experimental excellence that would define her solo career years later. An exploration of newfound artistic expression and identity, a now-unshackled Yves released two EPs last year in Loop and I Did (both of which made Billboard‘s mid-year and year-end best K-pop albums lists) with singles like “Viola” and “Loop” featuring Lil Cherry embracing the club-ready sounds that defined some of 2024’s best records as different album cuts explore everything from racing and acoustic rock as well as airy R&B and soft electronica. To date, I Did has 6,000 equivalent album units of activity through Feb. 20, according to Luminate, with its songs collectively registering five million official on-demand U.S. streams. Furthermore, Yves’ most streamed song in the U.S. is “Viola,” which has 2.16 million official on-demand U.S. streams.
“I always had my own image,” Yves shares backstage at the Brooklyn Paramount ahead of the opening U.S. date of her Apple Cinnamon Crunch tour. “But as my solo career is developing, I think I was able to explore more and show more of myself. I feel like I can express a lot of things now that I couldn’t.”
Embracing the multifaceted flavors of the tour’s unique name, Yves begins the show in a punky, funky black mini-skirt and top for the first half of the show, which includes Madison Beer and Avril Lavigne covers before changing into an all-white ensemble reminiscent of any classic millennium pop star look.
While the 27-year-old connected with fans in person on tour across Europe and the States (and will hit Latin and South America in April), Yves wants all aspects of her career to speak to anyone who feels like an outsider. “What I’m trying to pursue is to become a person where I can freely express myself in the world where there is a lot that can cloud one’s perspective,” she adds. “I really don’t want to put myself in a box.”
As she takes center stage fully on her own as a soloist, Yves seems ready to shine brighter than ever. Read on for more insights from Yves’ concurrent journey of solo stardom and self-discovery.
You’ve performed in the States in the past, but it is your first time as a soloist. How has the tour been going and how are you feeling ahead of your first U.S. concert?
At first, I was very scared. Because on stage all of the members are gone, right? It’s just me. So, I’ve been very nervous, but now I think I can enjoy. I’m 70 percent ready out of 100.
From music to fashion to even social media presence, you’ve been sharing what feels like a totally refreshed person. What has been happening in these past months? Are we seeing the real you?
I always had my own image. Back when I was a part of LOONA, whenever I was wearing my own clothes — so, not the clothes that the company wanted me to wear — my members weren’t able to recognize me in public. But as my solo career is developing, I think I was able to explore more and show more of myself. I feel like I can express a lot of things now that I couldn’t before because I have opportunities, so as I develop more and more, you can see more and more of myself.
One of your biggest changes was signing with PAIX PER MIL. I’ve heard K-pop companies may kind of force an image on an idol or artist, but it seems like they give you a lot of creative freedom?
When I was first searching for agencies to join, most of them told me that I have to be either part of a girl group or they didn’t think I can make it as a solo in meetings. But when I went to PAIX PER MIL, the producer, millic, sent me a long message and told me that I have potential to become a solo artist. So, I was really touched by the message that he sent and also that he believed in my image. So, I trusted him and he trusted me.
I was with my first label for almost eight years and in an idol group so I was obligated to think, “Are these clothes right for me? Can I wear this? Can I pose this way? Can I take a picture like that?” I was unsure about what to do with myself. But the label [PAIX PER MIL] really pushed me to point where I could just express myself and just fully show my version of me. So, I think that’s how my label really supported me. It’s a lot easier to have fun now.
You came out so strong with “LOOP” featuring Little Cherry, “Viola” was one of the best songs of last year but there’s also rock, you’re recording in different languages you, is this the music you personally listen to?
When I was first making the LOOP EP, my musical spectrum wasn’t as big as of now. I used to listen to the same songs that I’ve always listened to, but my producers, millic and ioah, really helped me to expand my musical spectrum. It was kind of like homework, where they’d assigned me to listen to some music that they recommended or sometimes they’d share what kind of music they’re listening to. One thing that I remember is the day that they asked me to make a playlist of what I wanted to do in my solo career so I was able to collect the music that I wanted to perform as an artist and make my choices for my music. So, I think as of now, I can confidently say that I am doing what I want to do in terms of my music taste.
Do you remember what songs were included?
So many songs! When I was a part of LOONA, I felt that I was a member who is good at ballads rather than the kind of dance-pop that I’m doing right now. But when I was collecting the music from my playlist, I was able to collect some funky sounds, alternative sounds, rock sounds, all the different kind of experimental sounds that I’ve never dealt with [as a singer]. That’s when I discovered Caroline Polachek and other artists that I’m into right now.
You have great taste and it’s great you could develop your sound. But on the other side of things, why didn’t you want to go to a group or re-debut in another formation?
During my one year break [in 2023], I was able to interact with my other members of LOONA as well as keep communicating my fans. When I was talking to my fans, they were really the ones who convinced me to pursue a solo career. They really supported me for who I am, my choices, and what I wanted to do. So, I think that kind of really pushed me to become a solo artist. Also, when I was talking to other members of LOONA, we all wanted to reach a happy path for all of us and attempt challenges we hadn’t done before because we were going through a lot together. So, there are the solo artists like me and Chuu, but also other girl groups that were formed with LOONA members.
Despite the hard time, it seems like everyone from ARTMS and Loossemble to even Jade Jeong has loving memories of LOONA. Do you feel the same?
Of course. I’m not sure exactly how to put this in English, but it’s kind of like a sore finger. I feel like, you know, I have to have a finger, but also it kind of hurts and will always give me those memories of my past.
My, one of my favorite lyrics from you is on “Hashtag,” which is “Don’t care what’s fake and who you are/ Yeah, In my world, it is only you and me, babe.” What is your perspective these days on what you wanna personally share, whether it’s your social media, your lyrics, fan interactions?
What I’m trying to pursue is to become a person where I can freely express myself in the world where there is a lot that can cloud one’s perspective. I’m also trying to be a confident person who can make my opinions clear without losing my taste. There is a lot of social media and channels to communicate these days which means there’s a lot of information and opinions. It’s gotten to the point where if you’re a little bit different, people criticize or blame them for being different rather than being accepting for who they are. I think that’s the most important part to consider in this world of social media. I’m sure I’m not the only one who feels like that.
What kind of message would you give to someone who maybe is being criticized or not accepted and needs the kind of confidence you always show?
It’s a huge world. To the people who feel that something is different, even if you feel like you’re alone or you’ve isolated and locked yourselves in, I should share that when you look around, in fact, there are so many people who think like you, share the same beliefs and don’t deny their existence because of people who criticize them. And just like you or I would say, I always want to support you for who you are and don’t feel discouraged or insecure for being different. Don’t stop.
I love that message. Is there anything else you want to share right now?
I don’t know about the mindset abroad, but in Korea there’s a certain boundary of what is an idol and what is an artist. But I’ve honestly always been an artist and an idol equally since I was in LOONA. I want to be in both. It’s an ongoing process and I really don’t want to put myself in a box when I want to be part of both. I think that’s the message that I really wanted to share here.
Canadian music producer Bob Ezrin is coming home.
Ezrin plans to renounce his U.S. citizenship. He’s made a full return to Canada from his most recent U.S. base, Nashville.
In an interview with The Globe and Mail‘s Brad Wheeler, Ezrin explains that the current polarized state of American politics and society is the driving force behind this move.
“In the last few years, it seems as if America is split in half,” Ezrin says. “The voices of a radical right have become so much louder. Conspiracy theories abound, people are armed to the teeth, and it’s just a different place than the place I went to.”
Already a member of the Canadian Music Hall of Fame, Ezrin was recently named as a recipient of the lifetime artistic achievement award by The Governor General’s Performing Arts Awards Foundation, honoured for a legendary discography that includes milestone albums by such international stars as Peter Gabriel, Pink Floyd, U2, Deep Purple, Rod Stewart, Andrea Bocelli, Taylor Swift, Alice Cooper, Nine Inch Nails, Kiss, Lou Reed and many more.
Ezrin and his family moved to Los Angeles from Toronto in 1985, and he became heavily involved in the community of that area. The following decade, he became a U.S. citizen in order to vote.
“I was very engaged, very committed,” he tells Wheeler. “I believed in the country and I believed in the American people, in spite of things like the Iraq War and the income inequality I saw growing, and in spite of the racism that was knitted into the fabric of American life. I still believed the goodness of the majority of Americans would prevail.”
His decision to move back to Canada predated Donald Trump’s inflammatory remarks about annexing this country and his decision to impose excessive trade tariffs, but Ezrin states, “All that underscored the rightness of what I’d decided to do,” he says. “If I’m going to spend time fighting the good fight anywhere, I should do it here.”
Even while spending much of his time in the U.S., Ezrin retained close ties to the Canadian music community. In addition to producing records by Canadian artists, he has contributed immensely to the cause of music education in Canada.
After his induction into the Canadian Music Hall of Fame in 2004, he became involved with the MusiCounts charity, and he helped initiate the MusiCounts Teacher of the Year Award at the Junos. He and his wife Jan are also founding donors of the MusiCounts Leadership Circle.
In the U.S., Bob Ezrin teamed up with The Edge from U2 to co-found Music Rising, an initiative to replace musical instruments lost in natural disasters. He is also a board member of the Mr. Holland’s Opus Foundation, a national initiative that supports music in U.S. schools by donating musical instruments to under-funded music programs.
It is symbolically fitting that one of the blockbuster albums produced by Ezrin was Pink Floyd’s The Wall. With this decision to give up his American citizenship, he has now made it crystal clear which side of the symbolic Canada/U.S. wall he has chosen.
Even while spending much of his time in the U.S., Ezrin retained close ties to the Canadian music community. In addition to producing records by Canadian artists, he has contributed immensely to the cause of music education in Canada.
After his induction into the Canadian Music Hall of Fame in 2004, he became involved with the MusiCounts charity, and he helped initiate the MusiCounts Teacher of the Year Award at the Junos. He and his wife Jan are also founding donors of the MusiCounts Leadership Circle.
In the U.S., Bob Ezrin teamed up with the Edge from U2 to co-found Music Rising, an initiative to replace musical instruments lost in natural disasters. He is also a board member of the Mr. Holland’s Opus Foundation, a national initiative that supports music in U.S. schools by donating musical instruments to under-funded music programs.
It is symbolically fitting that one of the blockbuster albums produced by Ezrin was Pink Floyd’s The Wall. With this decision to give up his American citizenship, he has now made it crystal clear which side of the symbolic Canada/U.S. wall he has chosen.
This article was originally published by Billboard Canada.
50 Cent fired back at Jim Jones claiming that he has better songs than most New York rappers. In a deleted post on Instagram, the Queens rapper and filmmaker called Jones “delusional” and brought up his infamous beef with rapper Tru Life. “Delusional,” wrote 50. “JoMo only got one song, Ballin written by Max B. […]
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LISA is opening up about a negative side of fame.
The BLACKPINK superstar joined Thai radio talk show WOODY FM this week, where she recalled a particularly scary moment with a boundary-pushing fan. “I’ve never shared this before,” she said. “Last year, it was the first time I actually experienced [stalkers] myself. I’ve heard a lot about it from other idol friends, mostly from male idols. But it just happened to me.”
She continued, “Usually, when my flight lands in South Korea, fans will be there waiting at the airport. That’s normal, and I appreciate that they come. But when I got home, I saw them waiting. So I told that person, ‘I’m really not comfortable with this. If you want to see me, let’s meet somewhere public. Showing up like this at my house, I feel uncomfortable.’”
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Thankfully, the superstar noted that things did not escalate further from there and that she is safe.
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Despite the scary situation, LISA has reached a lot of positive milestones in recent months. The singer has officially made her foray into the acting world, taking on the role of Mook in the third season of HBO’s The White Lotus.
She also unveiled on Friday (Feb. 28) her long awaited debut solo album, complete with 15 new tracks and collaborations from Megan Thee Stallion, Future, Tyla and more. The project features the previously released singles “Rockstar,” “New Woman” featuring Rosalía, “Moonlit Floor (Kiss Me)” and “Born Again” with Doja Cat and RAYE.
LISA will soon be reuniting with BLACKPINK, as the foursome announced a summer 2025 world tour earlier this month. It’ll mark the ladies’ first trek together since 2022-2023’s Born Pink World Tour, which supported Billboard 200-topper Born Pink.
Now that A$AP Rocky was found not guilty of shooting his former friend A$AP Relli, he can focus on releasing his long-awaited fourth solo album Don’t Be Dumb. While sitting down to talk with GQ about his creative director role with eyewear maker Ray-Ban, the Harlem rapper gave fans updates on his album and his […]
Selena Gomez is turning up the heat on her next song with Benny Blanco. On Friday (Feb. 28), the singer/actress shared a teaser for a sultry new song titled “Talk” that is expected to appear on the couple’s upcoming joint album I Said I Love You First. In the clip, she sits in a car […]
The Damian Lillard and GloRilla saga took another turn this week when Dame’s Milwaukee Bucks teammate, Giannis Antetokounmpo, teased Lillard during a press conference by singing some of Big Glo’s lyrics.
Giannis loudly rapped bars from Glo and Sexyy Red’s “Whatchu Kno About Me” collab in the background of Lillard’s presser following the Bucks’ loss to the Houston Rockets on Tuesday.
“Big G-L-O in that GLE,” the Greek Freak can be heard rapping. Dame initially ignored his teammate to finish answering a question before he couldn’t hold it in any longer. “This dude is crazy, man,” Lillard replied. “I knew it, I knew it,” Giannnis said with a childlike innocence.
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It’s unclear if Giannis is familiar with the backstory of Dame and Glo’s relationship, as the Bucks star previously rapped lyrics from GELO’s “Tweaker” during a Lillard presser earlier in February.
Glo and Dame — who raps under the alias Dame D.O.L.L.A. — linked up for the first time at All-Star Weekend in Indianapolis last February. The Memphis rapper proceeded to shoot her shot when commenting on their photo together. “Who n—a dis is? Cause I want him #GetEmGlo,” she wrote before adding, “Whoever she is can’t whoop me so I really dgaf.”
The 34-year-old hooper filed for divorce from his estranged wife Kay’la Lillard last fall, and he’s kept his relationships out of the spotlight since being shipped from Portland to the Milwaukee Bucks prior to the start of the 2023-24 season.
Lillard downplayed his friendship with Glo being anything romantic during the Milwaukee Bucks’ media day in September. “I’m weak. That is hilarious. Nah, I keep my personal life personal, you know? And I let it be that. I respect her as an artist,” he replied. “We know each other, she’s an artist, I’m an artist. But as far as anything else, it ain’t nothing going on. That’s what I can tell you.”
In November, GloRilla claimed she was single and planned to remain celibate until marriage. “Single & celibate until God send me my husband,” she wrote.
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