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On a balmy May evening in 2023, the Glasshouse — a neon-lit venue six stories above the Hudson River in Manhattan’s Hell’s Kitchen neighborhood — buzzed with excitement. A music-industry crowd of hundreds had gathered for a private Telemundo Upfront event and its featured performance by Nicky Jam. And from the moment the seminal reggaetón star stepped onstage, clad in his signature baseball cap and an athletic Amiri ensemble beneath a wool trench coat, he showcased why he’s not just part of the genre’s history but also a vital architect of its present and future.
As Nicky sang 2003’s “Yo No Soy Tu Marido,” a bold attendee leapt onstage to dance alongside him. “Oh, ella quiere perrear!” (“She wants to twerk!”) he exclaimed, happily engaging with his unexpected partner as she enthusiastically began to grind on him. For about two hours, Nicky commanded the spotlight with that kind of effortless swagger, cycling through his expansive catalog of hits, from his 2014 international breakout smash, “Travesuras,” to the pulsating beats of “Hasta El Amanecer,” to the pop-reggaetón banger “El Perdón,” to the groundbreaking collaborative track “Te Boté (Remix).”
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Two decades into his career, Nicky is still vital onstage — which made it all the more shocking when, last October, he told his more than 40 million Instagram followers that he was “retiring soon.” He paired his social media announcement with footage from his 2018 Netflix bio-series, Nicky Jam: El Ganador, which chronicled how he’d recovered from a turbulent past marked by drug addiction (and a stint in prison) to become one of Latin music’s most illustrious figures. “I’m not going to be a singer for the rest of my life,” he tells Billboard today over Zoom from his Miami home. “I think I’ll probably retire soon… Well, not retire. Singers never retire. You just tone it down.”
Nicky Jam will headline Rumbazo on Sept. 13 at the Downtown Las Vegas Events Center. For more information, go to rumbazofest.com.
Offstage, the 43-year-old born Nick Rivera Caminero certainly doesn’t look like he’s slowing down. He’s channeled his creativity into a burgeoning business empire, running a chic Miami restaurant, La Industria Bakery & Cafe, and a few boutique hotels in Colombian cities including Cartagena, Guatapé and Medellín. “I have another hotel in Tierra Bomba that we’re almost finishing. It’s on an island resort [in Colombia] that I bought,” he mentions casually, then adds with a grin: “I’ll probably come out with weed too.”
In addition to these ventures, he’s recently launched his own lines of vape products (NickyJam x fume) and energy drinks (Athon) and even dipped his toes into the media world as host of The Rockstar Show (which streams on his official YouTube channel as well as all podcast platforms), where he’s interviewed Latin music stars including Karol G, Rauw Alejandro and Tainy (not to mention Billboard’s own chief content officer of Latin/Español, Leila Cobo). “We’re coming out with the third season right now,” Nicky says. And he also just signed his first full management client, up-and-coming Bronx rapper Axel Leon. (Nicky is also part of the management team for Manuel Turizo.)
However, for the moment, Nicky continues to find music creatively fruitful. The artist has been open about his battles with addiction, but when speaking with Billboard, he also reveals that he’s grappled with anxiety and depression for the past two years. That emotional turbulence — and the sleepless nights that came with it — inspired his sixth studio album, one of his most personal to date. Insomnio, out Sept. 6, delves into his personal reflections and nocturnal musings, while musically blending the sounds of Afrobeats, soul, trap and reggaetón.
For the project, he enlisted a range of talent from all over the world including Jamaican dancehall veteran Sean Paul, Puerto Rican trap star Eladio Carrión, Italian DJ-producer Benny Benassi, Argentine rapper Trueno and Colombian reggaetón star Ryan Castro. “It’s crazy to collaborate with a person you grew up listening to on the stoops of your neighborhood, the cars blasting his music in your city,” says Trueno, who guests on the classically reggaetón single “Cangrinaje.” “It’s like being able to transcend the line from being an admirer to being able to collaborate with that influence. Nicky Jam, without a doubt, was one of those visions that has stayed with me.”
“Having a track with Nicky for his latest album is very special to me because I watched him perform in nightclubs in Medellín,” says Castro, who’s listened to Nicky since he was a kid. “Seeing him overcome everything he went through in life and achieve what he has is the ultimate inspiration for me. Nicky is a star, and since I met him, we’ve developed a great friendship. I feel like he’s one of our own in Colombia.”
KSUBI shirt, Amiri pants and Louis Vuitton glasses.
Devin Christopher
Before his resurgence in the mid-2000s, however, Nicky faced significant struggles on his native island. “In Puerto Rico, I wasn’t booking any shows. Nobody wanted to deal with me — I had a bunch of problems on the streets, I was into drugs, I was a mess. Back in Puerto Rico at that time, I was the embarrassment of reggaetón music,” Nicky told the podcast Drink Champs last year. “But in Colombia, I was a legend,” he added, noting that Colombians appreciated both his hits and the songs that weren’t popular back home.
When Nicky moved to Colombia in 2007, he experienced a rebirth. “He arrives from Puerto Rico to Colombia con una mano atrás y otra adelante,” says his longtime manager Juan Diego Medina, using the Colombian expression for arriving with nothing. “In Colombia, he went through an entire musical process. He says that he learned to be human there, in the city [of Medellín] and country.” (In July, the two amicably parted ways after 13 years but remain close friends.)
“Moving to Colombia gave me the mojo to do the music,” Nicky says. “I got to Colombia in a moment when I desperately needed to work. They were listening to my old songs; they said they were classics. It changed my way of thinking and my way of writing music. I just sat down and I said, ‘If I make a No. 1 hit in this country, that would mean a lot of views on YouTube.’ With 45 million people [back then in Colombia], I was motivated. So I did a No. 1 national hit in Colombia, then four, five more. I became the new Colombian sound.”
In Colombia, Nicky embraced local culture while leveraging then-emerging digital platforms to reach a wider audience. “He had his whole trajectory in Puerto Rico and went to Colombia to try to reinvent himself, to find that audience that would give him a second opportunity,” says Stephanie Carvajal, artist relations and development, Latin lead at YouTube. “What allowed him to break beyond was a platform like YouTube. Nicky Jam was one of the pioneers in understanding and harnessing the power of YouTube to extend his music to audiences worldwide.”
Released in February 2015, “El Perdón,” Nicky’s game-changing collaboration with Enrique Iglesias, was a pivotal moment in reggaetón’s evolution from crude barrio genre to global juggernaut. “Nicky Jam was blowing up in Colombia, and Enrique had just put out ‘Bailando,’ ” recalls industry veteran Gerardo Mejía, who had worked closely with the Spanish pop superstar at Interscope Records and remained in close contact with him. “I said to Enrique, ‘Bro, you got to do something with Nicky.’ Nicky sent us ‘El Perdón.’ I said, ‘Wow, this is a hit.’ We saw how the [reggaetón] crossover began to happen through Enrique’s pop strength. All reggaetón started becoming more [mainstream] — it wasn’t so street anymore.”
But Iglesias’ pop-oriented style initially gave Nicky pause when he first heard it. “I felt the song was too pop-ish,” he admits. “I was worried about my street community. My urban community. I thought they were going to criticize me, so I put out the song without him. Then the record label, Sony, was like, ‘Yo, bro, we need you to put Enrique back on that track because it will be the best move you would do.’ We did the video and the version with Enrique, and that became a global hit.”
Louis Vuitton glasses, Gucci belt, Amiri pants and Palm Angels shoes.
Devin Christopher
Almost a decade later, Nicky Jam is one of YouTube’s most watched Latin artists of all time, boasting seven videos in the platform’s Billion Views Club. On the Billboard charts, “El Perdón” began a run of nine entries on the Hot 100 for him, and two of his albums, 2017’s Fénix and 2019’s Intimo, charted on the Billboard 200.
His Insomnio singles have also fared well: The 2023 Feid collaboration “69” climbed to No. 41 on Hot Latin Songs, No. 37 on Latin Airplay, No. 18 on Latin Digital Song Sales and No. 10 on Latin Rhythm Airplay; “Calor,” with Beéle, reached No. 20 on Latin Airplay and No. 6 on Latin Rhythm Airplay; and the title track, released in August, soared to No. 9 on Tropical Airplay.
And as he prepares for Insomnio’s release and contemplates what might come after, Nicky is well aware of his influence. “I came out exactly at that moment where everything happened,” he says. “For some weird reason, me being an old-school singer, I started what’s going on right now. I’m lucky to say I’m from the old school. I did a lot of hits back in the days, but when it came to the new stuff and the new movement, I’m one of the creators and pioneers of that moment, too.”
Insomnio is an evocative title. What inspired it, and how does it relate to the music’s themes?
I’ve been having two crazy years. I was struggling with anxiety and depression. A lot of the problems from the past were catching up to me. It led me to drink a lot. I had problems with drugs in the past, but never with alcohol. Alcohol is something legal that you find anywhere you go. I started drinking a lot, and it took me to a dark spot where I was feeling like it wasn’t the Nicky people are used to. I was partying too much, going out and I wasn’t sleeping. The crazy thing is sometimes, out of bad things, good things come. I did badass songs for this album during this dark moment. The reason why the album is called Insomnio is because most of the songs [were written, recorded and] take place at night.
How did the nocturnal songwriting process influence the album’s overall tone and message?
Remember, music is the art of expression, and I’m expressing myself. I’ve always been that type of person who’s very transparent. I never hide who I am or what I do. If you listen to “3 a.m. y yo en la cyber truck, pensando cuando contigo me daba los shot” [from “La Cyber” featuring Luar La L], “Exótica” [with lyrics] like “ver el sol caer,” most of the songs talk about me in full self-destruction mode, partying and not giving a f–k about life and just going crazy. If you listen to “Insomnio,” the merengue song, it’s a very sad song [lyrically].
Louis Vuitton glasses, Gucci belt, Amiri pants.
Devin Christopher
Merengue is usually joyful, but “Insomnio” takes a darker turn. How did you balance its upbeat rhythm with its somber themes?
If you listen to “El Perdón,” it’s a sad song. But you put that beat [on it], it automatically becomes a happy song. I think that’s part of my magic. I can make a sad song sound happy. That’s part of my creation mode. I really like that people can sing a sad song not even known as a sad song. That’s magic! If I were to sing that with low, dark chords, you automatically would have been like, “Damn, this motherf–ker is sad as f–k.” The reality is I was sad when I wrote that song, but in the production moment, I said, “I am not going to make this a sad song, I want this upbeat.”
Every album has its own unique creation journey. How would you differentiate Insomnio from Infinity, Intimo or Fénix in terms of the creative process?
I’m going to be honest with you. Fénix is an album that you can realize is Nicky Jam in his prime, doing his comeback and very happy about life. It was a different moment in my life. These other two albums, it was just working. I was touring so much and I just did music and put the [album] name after. These other two albums have no meaning for me. Insomnio has more meaning than any of these albums because I’m telling the people how I felt in one of my darkest moments.
On Insomnio, you navigate between trap, merengue, reggaetón, Afrobeats and electronic music. Can you talk about exploring a wide spectrum of genres?
I’m not this guy that stays in one corner. I could sing R&B, hip-hop, trap, reggaetón, merengue, whatever. The merengue thing is something I’ve never done. That’s why I wanted to do it. That’s funny because I’m half Dominican. Merengue right now is doing really good. Karol G came out with a merengue, Manuel Turizo, and a couple of others. I wanted a part of it. But the whole trap song thing was because Eladio Carrión sent me the [beat]. Then the Afrobeats is something that’s really going on right now. Quería cubrir todas las partes — I wanted to have every corner block. That’s what I did with the album.
Alongside your music, you’ve ventured into business, investing and launching restaurants and hotels. How do these fit into your long-term plans?
I’m not going to be a singer the rest of my life. I’m 43 years old. In a [few] years, I’ll be 50. A 50-year-old reggaetón artist; I don’t know if that looks so good. Daddy Yankee retired at 47, 48. I think I’ll probably retire soon, too. Not now, but probably in seven to 10 years. Well, not retire. The word “retire” for a singer does not make any sense. Daddy Yankee said he retired, and he came out with a song [“Loveo”] a couple of months ago.
There are a lot of new kids, and you’re not going to compete when you’re almost 50 with a 20-year-old that has that brand-new sound, that new vibe that kids like. The reality is this is young people’s music. I’m not saying older people don’t listen to it, but if you see the list of the people, you’re going to see that it’s mostly the youth that listen to this music. You can’t compete with that. So I prepared myself businesswise.
When people say, “OK, Nicky, you’re too old for this,” I’ll be like, “All right, but I’m rich, baby. I got businesses that take care of me and [I] still live the lifestyle.” That’s what you want, to capitalize so many businesses that you don’t even have to perform and do music to live the lifestyle. I worked hard for it. That’s why I do businesses on the side, where I could profit enough that I can keep living that good life.
Faith by Luis hat.
Devin Christopher
How do your restaurant, La Industria Bakery & Café, and your hotels reflect your personal interests?
La Industria is mostly a brunch place. You get your pancakes and French toast. It’s that type of vibe. Here in Miami, I used to go to a lot of these spots, but I recognized there wasn’t a Spanish one. So I came out with the bakery, and it’s been a boon. It has my DNA everywhere. I was born and raised in Massachusetts, but I lived in Puerto Rico most of my life. At the end of the day, it’s a sweet pancake spot — but the bestseller is a hamburger called La Boricua. Everybody goes and gets that hamburger. They love it. You have a knife right through the middle.
You recently signed a management deal with hip-hop artist Axel Leon. What qualities do you look for in artists you mentor?
They got to be talented, disciplined, versatile and have a lot of charisma. That charisma goes crazy with the people. Just with that, you could conquer the world in the music industry. Talent is something, but if you have charisma and you’re hungry to work…
What led you to start The Rockstar Show?
I was in pandemic [mode]. Bored. I wasn’t doing anything. I was in my house and I said, “I got to work.” So I got a studio and I started interviewing artists. It started with a couple of interviews. From there, we went to The Rockstar Show. We’re coming out with the third season right now.
You took The Rockstar Show to Billboard Latin Music Week in 2023, and during your onstage interview with Ivy Queen you started beatboxing. What was that about?
I’m from the old school. Back in the day, we were MCs and we did everything. We’d rap, beatbox and dance. I used to breakdance. I used to [freestyle] battle in the corners like they do in the Red Bull Batalla. I’m very good. Believe me, ain’t nobody f–king with me.
As you continue diversifying your career, are there any other new avenues you’re looking to still explore?
Mostly hospitality, hotels. That’s what I’m really doing. I’ve done acting [in movies like 2017’s xXx: Return of Xander Cage and 2020’s Bad Boys for Life], I’ve done music, I’ve done it all.
Everything I do is to inspire people. Yes, it’s business, but at the end of the day, I come from a black hole most people don’t come out of. A lot of people that were raised with me, they’re dead right now. I’m not talking about one or two, I’m talking about hundreds of them. There’s a chance. There’s hope. If I did it, you could do it. That’s my philosophy.
This story appears in Billboard‘s Rumbazo special issue, dated Sept. 14, 2024.
On a balmy May evening in 2023, the Glasshouse — a neon-lit venue six stories above the Hudson River in Manhattan’s Hell’s Kitchen neighborhood — buzzed with excitement. A music-industry crowd of hundreds had gathered for a private Telemundo Upfront event and its featured performance by Nicky Jam. And from the moment the seminal reggaetón […]
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Vice President Kamala Harris appeared to be feeling confident after Tuesday night’s (Sept. 10) first, and possibly only, debate with Republican candidate Donald Trump. In video from the Democratic presidential candidate’s watch party, Harris was seen addressing the crowd following what many pundits called was her commanding performance in the often tense 90-minute showdown with the twice-impeached former President, telling them, “Hard work is good work and we will win, we will win!”
But more pointedly, Harris then walked off the stage to a very apropos Taylor Swift song, shortly after the pop superstar gave her enthusiastic endorsement to the Democratic ticket of Harris and her VP pick, Minnesota Gov. Tim Walz. As the audience cheered, Harris exited the party with Swift’s 2019 female empowerment anthem “The Man” blasting through the speakers.
In the same way that Swift is fond of conjuring diamond-precise mic drop moments that speak for themselves, Harris’ choice of the Lover track said it all without her having to say anything else. “I’d be a fearless leader/ I’d be an alpha type/ When everyone believes ya/ What’s that like?” Swift sings on the tune about society’s chauvinistic double standards.
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“I’m so sick of running as fast as I can/ Wondering if I’d get there quicker if I was a man/ And I’m so sick of them coming at me again/ ‘Cause if I was a man/ Then I’d be the man,” goes the chorus to the song blasted out of the speakers at the party celebrating Harris, who is vying to become the nation’s first female President.
The Swift nod came after the singer threw her hat in the ring to endorse the Swift/Walz ticket. “I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election,” Swift wrote on Tuesday night just minutes after the end of the debate that marked the first-ever meeting between convicted felon Trump and former prosecutor Harris. “I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos.”
Swift’s endorsement also got the thumbs-up from Walz. “I am incredibly grateful to Taylor Swift and I say that as a fellow cat owner,” Walz told MSNBC host Rachel Maddow after she read him Swift’s lengthy, heartfelt Instagram statement that was signed “childless cat lady” in the feline-loving singer’s not-so-subtle dig at Trump VP pick JD Vance’s belittling description of what he described as the Democratic party’s voting base in a 2021 interview.
“That was eloquent and that was clear and that’s the type of courage we need in America to stand up,” Walz continued. “We’ve seen it out of those Republicans who were at the DNC. We’ve seen it out of women who would like to have their personal lives kept personal but are forced to go out there because they nearly died because they can’t get abortion services in a pregnancy. And now you have somebody like Taylor Swift coming out making that very clear. This would be the opportunity, Swifties: KamalaHarris.com, get on over there, get things going.”
Shortly after the Swift endorsement, Harris’ official X account reposted the singer’s statement, writing, “Ready for it,” along with a heart hands emoji.
Donald Trump called into Fox & Friends before 7 a.m. on Wednesday morning (Sept. 11) to talk about Tuesday night’s (Sept. 10) debate with Vice President Kamala Harris, and while the hosts listened as he gave his spin on how he did in what may be the only time he faces off against his Democratic opponent, the most burning question was obvious.
What did Trump think of Taylor Swift‘s enthusiastic endorsement of Harris in the moments after the debate ended?
“Well, I actually like, uh… Mrs., uh [laughs] I actually like Mrs. Mahomes much better if you want to know the truth. She’s a big trump fan,” Trump said, in seeming reference to Brittany Mahomes, wife of Kansas City Chiefs QB Patrick Mahomes, the Kansas City Current co-owner and former soccer player who was swept into Swift’s orbit last year when the singer began dating Chiefs tight end Travis Kelce.
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“I was not a Taylor swift fan, it was just a question of time. She couldn’t, uh, you couldn’t possibly endorse Biden. You look at Biden you couldn’t possibly endorse him,” Trump continued during the interview in which he described Brittany as “the wife of the great quarterback.”
“But she’s [Swift] a very liberal person, she seems to always endorse a democrat and she’ll probably pay a price for it in the marketplace,” Trump continued of the star who is about to wrap up her sold-out Eras Tour, which is on track to be one of the highest-grossing tours in music history. “But no, I like Brittany, I think Brittany’s great. Brittany got a lot of news last week she’s a big MAGA fan, that’s the one I like much better than Taylor Swift.”
Up until last week, the women were frequently seen passionately cheering on their significant others from luxury boxes across the country on game day. However, it appeared they were at a distance from each other during last Thursday’s Chiefs season kick-off, a week after Brittany Mahomes drew criticism for appearing to like a Trump Instagram post outlining his party’s 2024 platform.
Convicted felon Trump quickly thanked Mahomes for her apparent support, writing on his Truth Social platform, “I want to thank beautiful Brittany Mahomes for so strongly defending me, and the fact that MAGA is the greatest and most powerful Political Movement in the History of our now Failing Country.”
Mahomes later responded to criticism of her like by saying in an Instagram Story, writing, “I mean honestly, To be a hater as an adult, you have to have some deep rooted issues you refuse to heal from childhood. There’s no reason your brain is fully developed and you hate to see others doing well.”
Despite what appeared to be a chill in the friendship, just days later, the two women were spotted hugging it out at the U.S. Open on Sunday, seemingly dousing rumors of a rift.
Trump, who insisted to the Fox & Friends crew that he decisively won the debate, calling it “my best debate, actually,” was widely criticized by media pundits for his often rambling, vague answers during the tense, 90-minute showdown in which he frequently talked over the moderators. While Harris repeatedly pushed back on what she described as Trump’s “same old tired playbook” of lies and obfuscations, many pundits zeroed in on the twice-impeached former President’s false claim that Haitian immigrants are “eating dogs.. eating the cats,” an internet rumor that that debate co-moderator David Muir swiftly fact-checked in real time.
The bizarre, debunked rumor had been amplified a day earlier by Trump’s VP pick, Ohio Sen. JD Vance, who feline fan Swift took a playful swipe at in her Harris endorsement by signing off as a “childless cat lady.” The latter was a reference to one of Vance’s controversial 2021 claims that Democrats were promoting an “antifamily” agenda led by “a bunch of childless cat ladies who are miserable at their own lives and the choices that they’ve made and so they want to make the rest of the country miserable, too.”
Before Tuesday night, Swift had not endorsed a candidate yet in the 2024 presidential election, despite backing the 2020 ticket of President Joe Biden and Harris after a career in which she largely avoided weighing in on politics until Trump entered the White House in 2016. In her statement, the singer said her endorsement was driven, in part, by a false AI-generated image purporting to show her endorsing Trump that the former one-term president shared on his social feeds last month.
“It really conjured up my fears around AI and the dangers of spreading misinformation,” she wrote. “The simplest way to combat misinformation is with the truth. I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election. I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos.”
Elon Musk, one of the most powerful individuals to ever walk this earth, is no match for Taylor Swift. His words.
As the presidential debate reached its conclusion Tuesday night, Sept. 10, Swift reached for her device and shared a 300-word missive on social media.
It was a manna from heaven for the Democrats, as Swift confirmed that she was throwing her support behind VP Kamala Harris in the race to the White House, and urged others to do their research, and vote.
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“I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election,” she wrote. “I’m voting for Kamala Harris because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos.”
She continued, “I was so heartened and impressed by her selection of running mate Tim Walz, who has been standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.”
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Swift didn’t waste the opportunity to land a blow on Donald Trump who, earlier, shared AI-generated images that appeared as though she was on the Trump train.
“Recently I was made aware that AI of ‘me’ falsely endorsing Donald Trump’s presidential run was posted to his site. It really conjured up my fears around AI, and the dangers of spreading misinformation,” she explains.
“It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.”
The post was accompanied with a picture of Taylor cuddling her cat, Olivia Benson, and signed off as “Childless Cat Lady,” a jab at Trump’s running mate J.D. Vance and his professed views on Democrat voters.
Musk has a ticket on the Trump train. And, as social media was blowing up with TayTay’s unequivocal endorsement, he got a few words in.
“Fine Taylor,” Musk posted on X, the social platform he owns, “you win … I will give you a child and guard your cats with my life.”
Safeguarding cats is one thing, but promising to give “a child” to TayTay, 20 years his junior and dating NFL star Travis Kelce, is a bizarre take. Musk, who has a long-held ambition to populate Mars, has fathered 12 known children, and is currently engaged in a custody battle with former girlfriend Grimes over three of them.
Fine Taylor … you win … I will give you a child and guard your cats with my life— Elon Musk (@elonmusk) September 11, 2024
Musk wasn’t done there. The South Africa-born billionaire entrepreneur is apparently positioning himself and Swift and king-makers in the forthcoming federal election. Replying to a tweet from an X user, he wrote: “Oh my God, this has really become an Elon vs Taylor Swift election now.”
Most political pundits and market researchers reckon the race is too tight to call. The endorsement of Swift, who can mobilize millions of Swifties through her social channels, has been welcomed by Walz, who described her post as “eloquent.”
Taylor Swift caused a major stir on Sept. 10 when she publicly endorsed Kamala Harris for President in a candid Instagram post after the first presidential debate.
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“I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader, and I believe we can accomplish so much more in this country if we are led by calm and not chaos,” Swift wrote on Instagram, alongside a photo of her and her cat, Benjamin Button.
In a jab to OP vice-presidential candidate JD Vance, the “Cruel Summer” singer signed off with, “With love and hope, Taylor Swift, Childless Cat Lady.”
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The post exploded, racking up 1 million “likes” in just 13 minutes, with Swift’s celebrity friends and fans jumping in to show support.
Among the first to engage was Charli XCX, a known Harris supporter, who famously tweeted earlier this year, “Kamala IS brat,” sparking one of Harris’ viral campaign moments. Speaking of the moment, the Brit previously said she’s “happy to help to prevent democracy from failing forever.”
Other notable figures quickly followed suit. Selena Gomez liked the post on Instagram, as did Jennifer Aniston, Lady Gaga, Andy Cohen, Mandy Moore, Jack Antonoff, DJ Zedd and Australian singer Gretta Ray.
Bette Midler, however, kept it simple, tweeting, “#TAYLORSWIFT endorses #KamalaHarris4President!!”
In what was among the more unsettling reactions, Elon Musk jumped into the conversation with a bizarre tweet: “Fine Taylor… you win… I will give you a child and guard your cats with my life.”
Fine Taylor … you win … I will give you a child and guard your cats with my life— Elon Musk (@elonmusk) September 11, 2024
Meanwhile, MSNBC’s Lawrence O’Donnell offered high praise for Swift’s move, calling it “the most important celebrity endorsement I’ve ever seen,” adding, “For someone who’s never been impressed by celebrity endorsements, this is perfect and powerful.”
While the multi-award-winning artist’s post has generated widespread support, not all reactions were enthusiastic. When asked about the endorsement, former President Donald Trump simply responded, “I have no idea.”
Whoopi Goldberg weighed in on the conversation surrounding Beyoncé’s Cowboy Carter album and its lack of nominations at the 2024 CMA Awards, offering a pragmatic take.
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While many have expressed disappointment over the “snub”, Goldberg believes it wasn’t a case of being overlooked. “A lot of people are surprised — I don’t know why — that it didn’t receive a single CMA Award nomination,” Goldberg stated on The View.
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“I don’t think she was snubbed, I think they just didn’t… it wasn’t for them.”
Goldberg’s perspective comes as part of a larger conversation sparked by the Cowboy Carter album, which marks Beyoncé’s foray into country music. Released in March, the album has performed remarkably well, peaking at No. 1 on the Billboard 200 – her eighth record to do so – and staying on the Top Country Albums chart for an entire month.
Despite the album’s commercial success, the country music industry has been slow to embrace it fully, a sentiment echoed by some of Goldberg’s cohosts.
Sunny Hostin expressed her surprise at the lack of recognition for two tracks in particular: Beyoncé’s reimagining of Dolly Parton’s classic “Jolene” and the original song “Texas Hold ‘Em.”
“I thought she would at least get nominated for those two,” Hostin said, referencing how even Parton herself had given Beyoncé her blessing to cover “Jolene,” even appearing on the track to introduce it.
“But, my mother always told me, ‘Find the audience that’s looking for you.’ This audience isn’t looking for her,” Hostin concluded.
Alyssa Farah Griffin chimed in, pointing out that while industry insiders might not have been supportive, fans certainly were. “The Country Billboard charts do not lie,” she added. However, Goldberg reminded her that fans and voters don’t always see eye to eye.
Sara Haines rounded out the discussion by pointing out that awards aren’t necessarily the ultimate validation, remarking, “The best revenge is success.”
The conversation on The View follows comments made by Beyoncé’s father, Mathew Knowles, who has been vocal about his disappointment with the CMA Awards.
In an interview with TMZ, Knowles said, “There’s more white people in America and unfortunately they don’t vote based on ability and achievements. It’s still sometimes a white and Black thing.”
Knowles also referenced Beyoncé’s controversial performance with the Dixie Chicks at the 2016 CMAs, noting that the show never properly acknowledged her contribution.
Though the Cowboy Carter snub left many puzzled, the album’s chart performance speaks volumes. It dominated the Billboard 200 for two weeks and made Beyoncé the first Black woman to top the Hot Country Songs chart with “Texas Hold ‘Em.”
The album boasts a diverse lineup of billed guest artists, including Tanner Adell, Beyoncé’s daughter Rumi Carter, Miley Cyrus, Willie Jones, Tiera Kennedy, Linda Martell, Willie Nelson, Dolly Parton, Post Malone, Reyna Roberts, Shaboozey and Brittney Spencer.
Among the many additional players on the album: 070 Shake, Jon Batiste, Ryan Beatty, Gary Clark Jr., The-Dream, Rhiannon Giddens, Paul McCartney, Pharrell, Robert Randolph, Nile Rodgers, Raphael Saadiq, Sara Watkins and Stevie Wonder.
Gov. Tim Walz has responded to Taylor Swift’s endorsement of Vice President Kamala Harris as she runs for the office of President of the United States – and as a “fellow cat owner,” he’s happy. Walz, the Minnesota governor who is Harris’ VP pick on the Democratic ticket for the President of the United States, […]
Taylor Swift has made a surprising political move, taking to social media to endorse Kamala Harris and Tim Walz in the 2024 U.S. Presidential Election.
In a post shared with her millions of followers, Swift expressed her admiration for Harris following today’s Presidential Debate, calling her a “steady-handed, gifted leader” and a “warrior” for causes she holds dear, such as LGBTQ+ rights and women’s reproductive freedoms.
The “Fortnight” singer endorsement follows a moment of reflection, spurred by a false AI-generated image of her endorsing Donald Trump, which had appeared on his website.
Swift’s post reads:
Trending on Billboard
Like many of you, I watched the debate tonight. If you haven’t already, now is a great time to do your research on the issues at hand and the stances these candidates take on the topics that matter to you the most.
As a voter, I make sure to watch and read everything I can about their proposed policies and plans for this country.
Recently I was made aware that AI of ‘me’ falsely endorsing Donald Trump’s presidential run was posted to his site. It really conjured up my fears around AI, and the dangers of spreading misinformation. It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.
I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election. I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them. I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos. I was so heartened and impressed by her selection of running mate @timwalz, who has been standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.
I’ve done my research, and I’ve made my choice. Your research is all yours to do, and the choice is yours to make. I also want to say, especially to first time voters: Remember that in order to vote, you have to be registered! I also find it’s much easier to vote early. I’ll link where to register and find early voting dates and info in my story.
With love and hope,
Taylor SwiftChildless Cat Lady