Music

Trending Up: TikTok Unwraps ‘Lollipop,’ d4vd Hits the Viral Jackpot a Second Time & The ‘Yellowstone’ Bump

Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip. 
 
This week: Lil Wayne’s “Lollipop” goes viral anew, d4vd follows up his streaming breakthrough with another slow-growing hit, and an independent Texas band enjoys major gains after an appearance on one of the most-watched TV premieres of the decade.

TikTok Takes Another Lick at “Lollipop” 

Lil Wayne’s Tha Carter III smash “Lollipop” may have topped the Billboard Hot 100 back in 2008, but TikTok is taking to the song like it came out yesterday. The line “Okay, lil mama had a swag like mine / Even where her hair down her back like mine” is now the soundtrack to all sorts of random ephemera on the platform: One woman used it to soundtrack herself preparing for labor, a 92-year-old grandma used it to share that she had paid off her future funeral costs, and a pair of siblings used the song to poke fun at their dad. 

There seems to be no rhyme or reason as to why users are loving Tunechi’s old Cash Money track so much, but the strange TikTok buzz has surely paid off: “Lollipop” is up 47% in weekly on-demand U.S. streams to nearly 3.3 million for the week ending Nov. 21. – KRISTIN ROBINSON


‘Yellowstone’ Fever Boosts Shane Smith & The Saints Songs

If you were one of the nearly 16 million people who watched the season five premiere of the Paramount Network smash family drama Yellowstone, you heard three songs – two as performed by the band within the episode – by independent Texas outfit Shane Smith and the Saints, a previously established favorite of characters on the show. Not surprising, then, that the songs would experience a streaming bump as a result, particularly the ones the band played themselves: “Dance the Night Away,” from 2013’s Coast album, rose 164.7% in weekly official on-demand U.S. streams to 107,000 for the week ending Nov. 17, according to Luminate, while the recently released “Fire in the Ocean” saw a 81% gain to 177,000. – ANDREW UNTERBERGER


Sped-Up? Slowed-Down? Either Way, Listeners Love ‘Limbo’

“Limbo,” the bruising rap showcase from Ontario MC Freddie Dredd, has started to snowball into a hit after being featured on his Freddie’s Inferno project in August — and the song is doing so in a variety of different formats. A slowed-down version of the track is taking off on TikTok, and so is a sped-up version; “Limbo” is being synched up to dramatic sequences in Call of Duty, as well as God of War: Ragnarok. But even in its original version, Dredd’s hard-nosed rhyming is connecting with listeners: weekly U.S. on-demand streams for “Limbo” increased over 90 percent during the week ending Nov. 17, up to 3.54 million, according to Luminate.

Dredd, who is signed to RCA Records, is no stranger to TikTok virality: his 2019 single “Cha Cha,” which sampled Lisa Ono’s “Sway It, Hula Girl,” became a breakthrough for the rapper in the early days of the app’s industry influence. Yet “Limbo” is quickly becoming his signature hit, and Dredd is well-aware of its success. “Out of all the music i have made ive never had a single song do so well in a single day,” he posted on Twitter last week after a particularly strong day for “Limbo” on Spotify. “thank yall so much for streaming my s–t, thank yall for making my dreams come true.” – JASON LIPSHUTZ


d4vd Goes Two for Two With Viral Hits

Teen singer-songwriter d4vd is certainly a newcomer to the music biz, but he’s already racked up a second major TikTok hit this year. First, his single “Romantic Homicide” went so viral it hit the Billboard Hot 100’s top 40 and led to a seven-figure deal with Interscope/Darkroom. Now follow-up “Here With Me” is also picking up steam, with hundreds of thousands of creations already on the app

Focusing on the lyrics “I don’t care how long it takes / as long as I am with you / I’ve got a smile on my face,” users are posting videos of heartwarming videos they found on the Internet, sometimes with them on greenscreen reacting to it. One video shows a woman feeding a stray dog, another shows a “tired teacher” putting on a “happy face” before walking into his classroom to greet students. Users’ emotional attachment to the song has transferred to real streaming wins for d4vd, as the song has climbed steadily in plays over the past month – rising 69% in official U.S. on-demand streams from 2.6 million the week ending Oct. 20 to nearly 4.5 million the week ending Nov. 17, according to Luminate. – KR


Q&A: Randy Hutson, CEO of Production Resource Group (PRG)’s Music and Live TV Divisions, on What’s Trending Up in His World

Looking back at 2022, what are some of the biggest wins for PRG, which provides resources and pushes technical innovation in the live sector?

PRG continued our work elevating production for some of the world’s biggest tours this year. Coldplay’s Music of the Spheres tour has been a big moment for us, especially in terms of sustainability. Coldplay made a pledge to reduce their carbon footprint while touring, so our mission was to stay more sustainably-minded while not losing any of the magic fans have come to expect at their shows. To minimize CO2 emissions, the engineers at PRG made one of the show’s standout features – four huge 3D spheres – inflatable so they would collapse and take up ¾ of one truck. With traditional construction techniques the four spheres would have needed six for transport.  This complex engineering had never been done before.

This year we’ve also provided production solutions for legendary artists like Metallica, Post Malone, Jack Harlow, and Elton John’s Farewell Tour, among many others. Some of the Las Vegas residencies we’ve worked on this year include Shania Twain, Carrie Underwood, and Aerosmith. It was also incredibly meaningful to do lighting and video for the Taylor Hawkins Tribute Show at Wembley Stadium.

What do you expect innovation (visual or otherwise) in the touring sector to look like in the next year and beyond?

Tours are being pressured to fill every stadium or arena seat, so one of the areas that we’re focused on is fan engagement. For example, we’ll be building on the success we had with the Indochine tour in Europe, where we positioned the audio speakers BEHIND a new transparent LED video screen, providing fans with an unobstructed view of the screens.

Efficiency in gear is increasingly important. Now, both lighting fixtures and projectors are being designed with LED and laser sources to produce a multitude of green benefits, allowing us to do more with less carbon footprint.  And lastly, for years we’ve done large tours requiring many buses and trucks for gear – whatever we needed to execute the show design. But going forward, production and tour managers are looking at reverse engineering tours, i.e., how many buses and trucks do we want to have? Artists and their productions are looking for ways to improve  touring by using companies with global footprints to cut down on equipment and people movement around the world. Fewer trucks, buses and planes moving will increase profitability (and lead to sustainability) allowing us to continue to do the work we love every day.

PRG has provided technical and logistical support for the Super Bowl halftime show for years. How has the halftime show evolved, and how will it continue to evolve with new tech?

The Super Bowl halftime show is unquestionably one of the most epic moments in an artist’s career, so we listen closely to what they are envisioning for each performance. That means some years the stage is more simplistic while others feature higher levels of spectacle. Overall, our team’s job is to ensure the visual experience is equally incredible for people in the stands and the millions watching at home. As technology and creatives have become more sophisticated, new tech has been implemented to make the show more cinematic, despite limited camera positions on the field. 

You can really see this with The Weeknd in 2021 and the Dr. Dre & Co. performance in 2022 which used our proprietary 35LIVE!® technology. 35LIVE! elevates televised events by giving them a big-screen look and feel, replacing the traditional multi-camera approach.  A team of technical specialists work together to produce astounding imagery, 100% live.  

Fill in the blank: more people in touring/events should be thinking about ______.

Sustainability. It’s never been more important to take care of the environment. In 2017 PRG developed PRG SpaceFrame®, a touring frame design with ultra-light carbon fiber construction and collapsibility that reduces truck space by approximately 35 percent. This means less trucks and a lower carbon footprint. We’re going to see more governments requiring tours, fabrication companies, and production services companies to measure and report carbon emissions and supply safety reports.

We can also anticipate seeing more regulation around power consumption. Resources like fuel are going to be more costly. Research into replacing steel with bamboo in some fabrication applications could be a game-changer. We are also using recyclable materials in place of the hard scenic elements that the industry was built on. It’s time for our entire industry to focus on doing what’s good for the planet. – JL


Season’s Gainings: It’s Beginning to Look a Lot Like Thanksgiving

We all know about the annual Christmas bump that certain holiday perennials begin to enjoy on streaming as early as Nov. 1 – but do folks begin to anticipate Thanksgiving in the same way in the days leading up to the fourth Thursday in November? Well, the numbers aren’t as stratospheric, but slowly but surely, they’re creeping up there for some of the bigger titles. Matthew West’s “Gobble Gobble” is up 93% in daily on-demand U.S. streams from Nov. 15 to Nov 21 to 73,000, according to Luminate, while Ben Rector’s “The Thanksgiving Song” is up 64% over that same span to 45,000, and the Vince Guaraldi Trio’s “Thanksgiving Theme” is up 38% to 75,000. 

As for Arlo Guthrie’s “Alice’s Restaurant Massacre,” the near-20-minute, Thanksgiving-set ‘60s story song traditionally played by classic rock and Triple A stations in full on Turkey Day, the numbers are still relatively small, just passing 15,000 daily streams on Nov. 21. But it’s also rising by 1,000-2,000 streams a day, and may be poised to explode (like so many post-dinner waist shirt buttons) this Nov. 24. – AU

Fetty Wap Gives Back to His Hometown With ‘Sweet Yamz’ Thanksgiving Giveaway

Fetty Wap is spreading some holiday cheer and taking the meaning of giving to a meaty new level. The “My Way” MC hosted his “Sweet Yamz” Thanksgiving Giveaway in his hometown of Paterson, NJ on Tuesday (Nov. 22).

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The name of the giveaway is a play off Fetty Wap’s latest single, “Sweet Yamz.” The rapper partnered with Dr. Mills, the principal of College Achieve Paterson charter school, his family (including sister Divinity Maxwell and brother Rob McCoy) and frequent collaborator Monty to provide free food and groceries for everyone who attended the event.

“We are grateful for this contribution of Thanksgiving meals to our families,” Dr. Mills said in a press release. “Times are tough as people across the country are struggling with the rising cost of food. Once again, our community has risen to the occasion and given back to Paterson. Now, many who would have had to go without will be able to enjoy a wonderful holiday celebration with their families.”

Music was provided by New Jersey native and Hot 97’s very own DJ Drewski.

“I’m very grateful for my fans and for my community because I wouldn’t be where I am without them,” Fetty Wap chimed in. “Giving back, especially in my hometown, is very important to me no matter what the circumstances are. Even though I can’t be there in person, shout-out to every single one of my fans, supporters, and everyone that’s still rocking with me!”

Fetty Wap has notched three top 10 hits on the Billboard Hot 100.

Kygo Debuts in Top Dance/Electronic Albums Top 5 With ‘Thrill of the Chase’

Kygo cruises in at No. 4 on Billboard‘s Top Dance/Electronic Albums chart (dated Nov. 26) with Thrill of the Chase. The set starts with 5,000 equivalent album units earned in the U.S. in the Nov. 11-17 tracking week, according to Luminate.

Thrill is Kygo’s fifth charted entry, all of which have hit the top five, dating to June 2016, when Cloud Nine burst in at No. 1. The quintet of titles ties Lady Gaga for the second-most in that span, second only to The Chainsmokers’ seven. Kygo’s other top five sets are EP Stargazing (No. 3, October 2017), Kids in Love (No. 1, November 2017) and Golden Hour (No. 2, June 2020).

Concurrently, Kygo commands the leading debut on the multi-metric Hot Dance/Electronic Songs chart with “The Way We Were,” featuring Plested (No. 18). The first Billboard chart appearance for English singer/songwriter (Phil) Plested, the song earned 988,000 streams in its initial frame.

Kygo has now placed 61 total tracks on Hot Dance/Electronic Songs, including nine from Thrill; since the chart’s January 2013 inception, only David Guetta has more (73). The Norwegian DJ/producer’s 24 top 10s lead all acts; The Chainsmokers are next, with 22. Included among Kygo’s top 10s are five from Thrill: “Love Me Now,” featuring Zoe Wees (No. 9, August 2021); “Undeniable,” featuring X Ambassadors (No. 8, October 2021); “Dancing Feet,” featuring DNCE (No. 6, this March); “Lost Without You,” with Dean Lewis (No. 10, August); and “Woke Up in Love,” with Gryffin and Calum Scott (No. 9, September).

Returning to Top Dance/Electronic Albums, Black Eyed Peas notch their first entry with the pop/dance-leaning Elevation (No. 13; 2,500 units). Two Elevation tracks have lifted onto Hot Dance/Electronic Songs: “Don’t You Worry,” with Shakira and David Guetta (No. 7, July), and “Simply the Best,” with Anitta and El Alfa, a re-entry at a new No. 38 best this week.

In 2020, Black Eyed Peas enjoyed 10 weeks at No. 1 on Hot Dance/Electronic Songs with “Ritmo (Bad Boys for Life),” with J Balvin. Plus, a collab with Tiësto, “Pump It Louder,” from his album Drive (due Feb. 24, 2023), reached No. 28 last month.

Shifting to the Dance/Mix Show Airplay chart, Afrojack and Black V Neck vault 14-9 with “Day N Night,” featuring Muni Long. Afrojack’s 12th top 10 and the first for each of his collaborators is drawing core-dance airplay on Music Choice’s Dance/EDM channel, WZFL (Revolution 93.5) Miami and SiriusXM’s BPM, among others. (The Dance/Mix Show Airplay chart measures radio airplay on a select group of full-time dance stations, along with plays during mix shows on around 70 top 40-formatted reporters.)

Elton John Closes in on All-Time Boxscore Record After Final U.S. Touring Shows

Elton John played his final U.S. touring concerts over the weekend, saying goodbye to his fans on the road in America with three shows at Los Angeles’ Dodger Stadium. With reports for his last 13 domestic shows, the total gross for the Farewell Yellow Brick Road Tour sprints closer to the top of the all-time Boxscore heap. According to figures reported to Billboard Boxscore, John’s goodbye tour has grossed $749.9 million and sold over 5 million tickets since launching in 2018.

That means that since our last report on his whereabouts, John added almost $90 million to his total gross and is now within $30 million of Ed Sheeran’s The Divide Tour, which finished with a record-setting $776.4 million. The Farewell Yellow Brick Road Tour has passed U2’s 360 Tour ($736.4 million) to become the second-highest grossing tour in Boxscore history. (John still has about 50 shows left next year in Australia and Europe, so he could surpass Sheeran’s record soon enough — more on that in a moment.)

Ultimately, the tour’s North American stadium leg added $222.1 million to its total gross, doubling the revenue of his domestic arena run in the Spring, and tripling the revenue of his Summer spree of European stadium shows. His Fall dates averaged $6.7 million and 40,500 tickets.

Those three final Dodger Stadium shows grossed $23.5 million and sold 142,970 tickets on Nov. 17, 19 and 20. The last of those was livestreamed on Disney+ and featured guest appearances by Brandi Carlile, Kiki Dee and Dua Lipa. It was the biggest gross and attendance total of the entire tour, surpassing the $16.7 million take at Gillette Stadium and the 99,827 ticket count at MetLife Stadium, all of which played in July.

It was John’s third trip to Dodger Stadium, following shows in 1992 (two nights – $3.4 million; 99,453 tickets) and 1975 (two nights).

With $26.5 million separating John’s farewell big from Sheeran’s mid-career high, each report becomes more tense than the last. The trek will continue with 10 shows in Australia and New Zealand in January. He played 38 shows on the continent between November 2019 and March 2020, averaging $2.5 million. At that rate, he’d end January at $774.4 million, just $2 million short of the record.

But his previous Oceania run was in arenas, and his 2023 shows will be in stadiums. With ballooned venue capacities, he’s bound to break Sheeran’s record early in the new year, and even if ticket prices (and thus, grosses) stay modest, he’s got another 40-plus shows in Europe to follow, making it all but inevitable that John will set a new all-time high. It’s just a matter of when.

Justin Bieber and Hailey Baldwin Bieber Ring in the Model’s 26th Birthday In Tokyo

Justin Bieber and his wife Hailey Baldwin Bieber are living their best lives as the pair celebrated the Rhode skincare founder’s 26th birthday abroad in Tokyo. Hailey turned 26 on Tuesday (Nov. 22), and the couple uploaded a series of photos on Instagram of their adventure in Japan.

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“26 IN TOKYO ???? so much love. 11.22.22,” the model captioned the gallery of photos that includes her with friends Kendall Jenner and Justine Skye posing in front of the Tokyo tower.

In another photo, Hailey blows out a candle while her pop star hubby, 28, sits back and smiles at his wife celebrating another year around the sun. In the sixth photo, Hailey appears to be in a karaoke room with a banner in the background reading “Happy Birthday Hailey.” She looked divalicious as she rocked a lace and gold sequined top, denim jeans and vanilla fur coat.

In addition, the Arizona native shared some snaps of savory local dishes of sushi and ramen.

Justin also took to the ‘Gram and uploaded several flicks of himself from the trip. “ILY TOKYO ??,” Justin captioned the post.

Prior to that, Justin paid tribute to Hailey on her actual birth date with another gallery of photos of the two in Japan. The pair rocked sweats as they shared a sweet smooch near bamboo trees.

“HAPPY BIRFDAY (in Japan) TO MY FAVORITE HUMAN BEING XOXO YOU MAKE LIFE MAGIC ? OBSESSED WITH EVERYTHING ABOUT YOU,” Justin wrote. “LOVE YOU BUM BUM,” he added.

The post garnered over 7 million views, with fans fawning in the comment section.

From the looks of the things, the couple that wed in 2018 and celebrated their fourth wedding anniversary in September had a blast.

Check out more pics of Hailey and Justin below.

Wilko Johnson, Former Dr. Feelgood Guitarist, Dies at 75

Wilko Johnson, the longtime guitarist for British blues rockers Dr. Feelgood has died at 75. Johnson’s family confirmed the news of his passing on Wednesday morning (Nov. 23), writing, “This is the announcement we never wanted to make, & we do so with a very heavy heart: Wilko Johnson has died. He passed away at home on Monday 21st November. Thank you for respecting the family’s privacy at this very sad time. RIP Wilko Johnson.”

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Johnson (born John Wilkinson) was born in 1947 and raised on Canvey Island, a bleak industrial oil town in England’s River Thames estuary and he worked as a schoolteacher before forming the long-running group with some hometown friends who’d been performing as The Pigboy Charlie Band. After changing their name — inspired by a beloved Johnny Kidd and the Pirates cover of a Piano Red blues standard — Dr. Feelgood began playing gigs in 1971, earning early praise for Johnson’s distinctive choppy, chugging fingerpicking guitar sound and singer Lee Brilleaux’s growly vocals on such favorites as “Roxette,” “Back in the Night” and covers of blues standards “Bonie Moronie” and Willie Dixon’s “You’ll Be Mine.”

Though they bristled at the term “pub rock,” the band were known for their raucous, energetic performances, best captured on their UK No. 1 live album 1976’s Stupidity. The group — whose albums were a mix of covers and blues standards along with originals largely written by Johnson during his tenure — has released more than a dozen albums to date; Johnson only appeared on their first three studio efforts (Down By the Jetty (1975), Malpractice (1975) and Sneakin’ Suspicion (1977) and Stupidity, before splitting from the group in 1977 amid reported conflicts with singer Brilleaux.

Johnson went on to form the bands the Solid Senders, as well as the Wilko Johnson Band, before briefly joining English pub punker Ian Dury’s band, the Blockheads, in 1980. He continued to perform and record with his eponymous band through the 2000s, releasing more a dozen albums and EPs, while also occasionally taking on acting roles, including a quirky slot as mute executioner Ser Ilyn Payne on four episodes of Game of Thrones. Between his signature slashing style and thousand-yard stare on stage, Johnson is credited with influencing a generation of performers in British punk and post-punk bands (Sex Pistols, Gang of Four, The Jam, The Clash) who sometimes mimicked his bug-eyed look and quirky style on stage.

After cancelling a show last minute in Nov. 2012 due to illness, Johnson shared that he was diagnosed with late stage pancreatic cancer in Jan. 2013, opting to skip chemotherapy after doctors told him he had less than a year to live. He released what was deemed his “final” album Going Back Home with the Who’s Roger Daltrey in March 2014 and then revealed that he had been misdiagnosed and was cancer-free later that year after undergoing a lengthy surgery to remove a massive tumor in his abdomen.

Among those paying tribute were fellow British rocker Billy Bragg, who said that Johnson was a “precursor of punk. His guitar playing was angry and angular, but his presence – twitchy, confrontational, out of control – was something we’d never beheld before in UK pop. Rotten, Strummer and Weller learned a lot from his edgy demeanour. He does it right RIP.” Blondie guitarist Chris Stein also weighed in, writing, “I frequently remind people how Dr Feelgood was an influence on the early New York and CBGBs music scene. Great guitarist and performer.”

Led Zeppelin guitarist Jimmy Page also paid homage to the player whose unique style was beloved among his fellow six-stringers. “I’m sad to hear today of the passing of Wilko Johnson, the Dr Feelgood guitarist and singer/songwriter. I saw Wilko perform at Koko in Camden in May 2013 and the atmosphere was electric. This show was originally billed as his farewell tour, but, thankfully, he continued performing and thrilling crowds until recently. I really admired him and we’ll all miss him. RIP Wilko.”

Johnson continued playing shows until just weeks before his passing and at press time no cause of death had been revealed.

Read the family’s death announcement and see some tributes to Johnson an d aclassic 1975 performance below.

Hillary Clinton Raves About Lea Michele in ‘Funny Girl’: ‘Don’t Miss the Show!’

Hillary Clinton took to social media on Tuesday (Nov. 22) to give Lea Michele and the cast of Broadway’s Funny Girl her personal stamp of approval.

“Had the best time seeing @leamichele and company in @funnygirlbway this weekend. Don’t miss the show!” the politician wrote on Instagram beneath a photo of herself posing with the Glee alum, who plays Fanny Brice. In the snap, Michele wears a simple gray cardigan while the former Secretary of State and 2016 presidential candidate grins beside her wearing a nameplate necklace emblazoned with the name of her eight-year-old granddaughter, Charlotte.

Clinton’s visit to the August Wilson Theatre comes just one week after Michele and her cast mates unveiled the new Broadway cast recording from the revival, featuring studio versions of classics like “I’m the Greatest Star,” “Sadie, Sadie,” “People” and, of course, “Don’t Rain on My Parade.”

And while Funny Girl‘s leading lady has gotten plenty of famous visitors backstage lately, including Olivia Rodrigo, her Glee cast mates have generally been split about whether they’ll see the show.

On the one hand, Darren Criss, Becca Tobin and Michele’s bestie Jonathan Groff have all stopped by for a backstage visit. On the other, Tony winner Jenna Ushkowitz, Kevin McHale and Chris Colfer have all either politely dodged the question or made it clear they won’t be in the audience. (“I can be triggered at home,” quipped the latter when questioned by Michelle Collins about seeing the show.)

Check out Clinton’s post-show shout-out to Michele and the cast of Funny Girl here.

Best New Artist Nominees Reflect on the Importance of Recognition

Last Thursday (Nov. 17), the 23rd edition of the Latin Grammy Awards was full of exciting moments and surprises. John Legend joined Sebastian Yatra on stage to sing “Tacones Rojos” for the first time live; Rosalía and Rauw Alejandro turned heads at the red carpet with serious power couple looks; and Los Bukis, led by the charismatic person of the year, Marco Antonio Solís, inspired the nigiht’s biggest sing-along with “Tu Cárcel” as the closing number. 

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In addition, first-time Latin Grammy winners Angela Álvarez and Silvana Estrada, 95 and 25, respectively, tied in one of the most important categories of the night for best new artist, which marked another special moment. 

But beyond receiving a Latin Grammy, the best new artist nominees celebrated their Latin Recording Academy recognition as a victory.

Before the winners were announced, Billboard Español spoke with Estrada, Pol Granch, Nicole Zignago and Sofia Campos about what it means to them to receive the endorsement from one of music’s most prestigious institutions. They also shared some advice for those starting out in the business.

Silvana Estrada

One of the two winners for best new artist searched for her inner voice, recorded it on her soulful Glassnote Records debut, Marchita, and her poetic revolution began instantly. Her voice, often accompanied by the cuatro, is simply a powerful instrument, while her lyrics are at times reminiscent of Latin American greats like Chavela Vargas or Mercedes Sosa.

How does it feel to have your work recognized by the Latin Recording Academy?

It’s beautiful. I have been working on turbo for many years, so this whole experience has been very nice. All the work I do, I do it thinking of my audience, my shows, my music. Sometimes I’m like a horse [with blinders], I don’t look to the sides because I want to concentrate on my own thing, and I don’t pay attention to everything else that happens. These [Latin] Grammys are very nice because I feel very appreciated and recognized by people in the industry, who in the end are the people who really know the work behind things. I feel very grateful to all these people who are paying attention to my work, and who are also recognizing my effort.

What advice would you give to an upcoming artist who dreams of being nominated for a Latin Grammy?

For someone who is just starting out, you have to focus on the music first. It is very easy to get distracted. But if you have a good song, if you put a lot of effort and hard work into [putting together] a solid project, if you have a song that moves you, or a beat that makes you dance — you do it for the quality of the music, and everything else will follow. On the other hand, if the order of these factors is reversed, then it’s not so good.

Pol Granch

Pol Granch has a captivating flamboyance that simply mesmerizes, and when you pair that with his neon-hued provocative electro-pop — as heard in tracks off his 2022 album Amor Escupido — it all comes together and you’re instantly a fan. Although at times he reminds of a young Miguel Bosé, the Madrid artist claims influences by the likes of SoundCloud legends like the late Lil Peep.

How does it feel to be recognized by the Latin Recording Academy?

Complete gratitude because, in one way or another, they have recognized my work and it makes me have more motivation, more self-confidence, and much more desire to move forward.

What advice would you give to an emerging artist who is starting their career in music?

I always say this, but it’s the truth: If this is your dream, if you can imagine such a thing, you can become it 100%. To keep pushing forward despite any negative thing that can happen along the way. You have to know from the very first moment that if you want to work in this, you will face the opinions of everyone, and well, that’s what it is. But always go forward, like a racehorse.

Nicole Zignago

Zignago went from being a behind-the-scenes creator to becoming her own spotlight. She began making a name for herself co-writing hits for Sofia Reyes and Mariah Angeliq. As a solo artist, the Peruvian singer-songwriter caused hype with her 2022 debut EP, Así me siento hoy, a deliciously sensual slice of electro-pop.

What went through your head when you heard about your nomination? 

What can I say? It was crazy. I was literally in bed, it was early in the morning and I was watching the nominations. They called my name right at the end of the category. So it was a huge surprise. I cried. My family called me, my friends, and my head exploded. It’s something I’ve dreamed about since I was very little. The fact that I was nominated in this category is super important, because it is a nomination that only happens once in a lifetime — once you are nominated for another category, you can no longer be nominated for best new artist. The fact that my first nomination is in this [category] is a huge blessing, and I’m super-happy.

What advice would you give to an artist who is just starting out and wants to make music as a career?

I would tell them to have a very clear north, to know very well what they want to do. I know that this may change over the years. The way to reach that north can always change but have a purpose. That will always make them find their core, and it will guide them to where they need to go in this career.

The heart and instinct are also very important. To surround themselves with good people — people who really love them and want to see them succeed. To have a lot of patience and discipline. To know that this is a 25/8 job, not 24/7. Remember to be present and grateful, because this road goes by very fast and if they choose this career, it will go by even faster because it is a lot of work. To give themselves time to rest. To give it their all, like jumping into a swimming pool without knowing what is going to happen. That’s how I describe it: like jumping into the void, but with a lot of conviction, knowing that this is for you.

Sofía Campos

When listening to her gorgeous blend of lackadaisical yet joyful pop, it’s clear that the Argentinian singer-songwriter is not afraid to bare her heart. Her second 2021 release, Lugares Imaginarios, is the kind of album that sparks curiosity with inquisitive musings, accompanied by her beautiful acoustic guitar strumming.

How does it feel to receive this recognition from the Latin Recording Academy?

It feels like a gift from music and for my effort. I always wanted to make songs with a lot of love, and suddenly the [love] comes right back. It feels very special, like something that will never be repeated.

What advice would you give to someone starting out in music? 

I don’t feel like I’m in the position of giving someone advice. But I can share things that I say to myself, like trying not to lose focus. I think it’s important to remember why you’re doing things, like why you’re making songs, why you want to sing, why you want to upload this song to [music] platforms, why you want to do this concert. It’s good to connect with the important reasons, like why you enjoy singing. Because it’s what makes you happy. 

To not get lost in some of the colder things of the industry, like numbers — whether it’s the number of listeners, money, tickets, and whether it’s sold out or not. I feel like those will make you frustrated or stressed, but they are a good way to guide your decisions. Focus your frustrations on the things that are worthwhile, and not on what’s not worthwhile. Connect with the essence of why you do things, and the real reason. 

All interviews were originally conducted in Spanish.

The Contenders: Could Michael Jackson’s ‘Thriller’ Add a 38th Week to Its Historic Run Atop the Billboard 200?  

Welcome to The Contenders, a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week (for the upcoming Billboard 200 albums chart dated Dec. 3): The most successful original album in Billboard 200 history celebrates its 40th anniversary by returning to the chart’s upper tier, while a pair of new sets from Brockhampton could send the group off with a bang.  

Michael Jackson, Thriller (Epic): Just a couple weeks ago, we were talking about Michael Jackson‘s Thriller as a factor on the Billboard 200 following its annual Halloween bump – and now, the set may once again be a threat for the chart’s top tier, thanks to a new reissue celebrating the set’s 40th anniversary. The album is available in limited-edition single LP, or as part of a two-CD set that includes a disc of unreleased demos and bonus material.  

This revival is practically unheard of – except for Thriller, which has repeatedly made chart history, including with a record 37 nonconsecutive weeks atop the Billboard 200 from 1982 to 1984. Still, it will face stiff competition from well-performing incumbents by Taylor Swift, Drake and 21 Savage, and Bad Bunny.  

Brockhampton, The Family and TM (Question Everything/RCA): After announcing its impending breakup in January, rap collective and “boy band” Brockhampton teased fans with the prospect of a final album out before the end of the year. The Family came out last Thursday (Nov. 17), followed the next day by TM – a two-set farewell to the group’s fans. 

Brockhampton has always sold well, thanks to its devoted fan base, and it is offering box sets of The Family and signed copies of TM on its web site. The idea is to follow the success of 2018’s Iradescence, which became the group’s first (and to date, only) album to top the Billboard 200.  

Disturbed, Divisive (Reprise): They might not be the most obvious chart conquerors, but few artists have been as consistently successful on the Billboard 200 this century as mainstream rock stalwarts Disturbed. From 2002 to 2015, they topped the chart with five consecutive albums, a streak finally snapped in 2018 with the No. 4 peak of their Evolution

The Chicago band will look to start a new chart-topping run with this month’s Divisive, its first new album since 2018, which frontman David Draiman calls a “blisteringly angry” set inspired by the tumultuous time. The early response on radio has been positive, with lead single “Hey You” becoming Disturbed’s 11th single to top the Mainstream Rock Airplay chart.  

IN THE MIX 

Rod Wave, Jupiter’s Diary: 7 Day Theory (Alamo): Florida rapper Rod Wave already topped the BIllboard 200 once in 2022, with August’s Beautiful Mind, thanks to robust streaming numbers from his devoted online following. Fans will have fewer tracks to stream on this month’s Jupiter’s Diary, since the EP only runs a scant eight tracks, including the previously released “Break My Heart.”  

Roddy Ricch, Feed the Streets III (Bird Vision/Atlantic): Roddy Ricch’s latest mixtape is the third installment of his Feed the Streets series, but his first since breaking through on the national stage with 2019’s Please Excuse Me for Being Anti-Social and the 2020 11-week Hot 100 No. 1 “The Box.” The set features appearances from Lil Durk and Ty Dolla $ign, and a pair of R&B/Hip-Hop Songs-charting advance tracks in “Stop Breathing” and “Aston Martin Truck.”  

Nickelback, Get Rollin’ (Nickelback II Productions/BMG): Disturbed aren’t the only hard rock fixtures back this week: Canadian rockers Nickelback return with its first album in five years, the heavier Get Rollin’. The band has seen its commercial fortunes fade since their ‘00s heyday, but it still has an active run of seven consecutive top 10-peaking albums on the Billboard 200, most recently the 2017 No. 5 Feed the Machine

Dolly Parton, Diamonds & Rhinestones (Sony Music Entertainment): The recently enshrined Rock and Roll Hall of Famer takes a well-earned victory lap this month with the new greatest hits set Diamonds & Rhinestones. The 23-track collection of Dolly Parton’s personal favorites spans from 1971 breakthrough “Coat of My Colors” to 2020’s “Faith” collab with dance artists Gallantis and Mr. Probz, and is available on streaming, CD and double-LP vinyl.  

Busta Rhymes on His Legacy & The Importance of Giving Artists Their Flowers

If there’s one area where Busta Rhymes is just as prolific as he is with the amount of breathless, tongue-twisting flows, it’s with his stories.

It’s been more than 30 years since he co-founded the group Leaders of the New School and was given his rap moniker by Public Enemy frontman Chuck D, and when Billboard sits down with him at a recording studio in Midtown Manhattan early November, it feels like he remembered every moment of his life and career since then. He recalls Big Daddy Kane welcoming him to his home in the ‘80s to mentor him into the music business, pulling over his burgundy Toyota 4Runner to Fulton and Flatbush in Brooklyn to purchase his copy of Raekwon’s Only Built 4 Cuban Linx in 1995, and impressing The Artifacts at the studio when he rapped his preacher-inspired verse on “C’Mon Wit Da Git Down.” 

But as much as Busta loves to share old memories, he’s just as dedicated to creating new ones. He spent much of this year on the road with Wu-Tang Clan and Nas on the New York State of Mind Tour, and joined comedian Dave Chappelle for spot shows in the duo’s Dave and Busta’s concert series. Last Friday (Nov. 18), he released an EP called The Fuse Is Lit, led by “Slap,” a single that features Conway The Machine and Big Daddy Kane rapping over Marley Marl’s “Just Rhyming With Biz” beat, which introduced Kane to the rap game in ‘88. He also honored Takeoff with a touching music video for “You Will Never Find Another Me,” the Mary J. Blige-featured highlight from his 2020 album Extinction Level Event Vol. 2, and is prepping to put his energy behind a buzzing single from longtime rap partner Spliff Starr, while also helping battle rap icon Murda Mook showcase his skills in the booth. Long story short, Busta wants to give everyone their flowers — and when possible, before they’re gone.

In a sitdown with Billboard, Busta talks about hitting the road with his fellow “senseis,” who he thinks has inherited his and Missy Elliot’s shared mantle for the artist with the best music videos, and his confident yet judicious approach to remaking hip-hop classics. (This conversation has been condensed and edited for clarity.)

One thing that stood out on the N.Y. State of Mind Tour was just how integrated all of the performances were. It wasn’t just one act going on after the other; you all hopped in and out of each other’s performances. It felt more like a DJ’s set than a concert lineup. What kind of preparation went into that for you to be able to just sort of work with each other so seamlessly like that?

First and foremost, big up to RZA. He pulled up on me and gave me the vision that he had for what he was doing with Nas. The first show that we did, we went to that city I think two days prior. We was all given as much time as we needed — we spent hours working with production to make sure that the sound was right, the lighting was right, the visuals was right. RZA was creating graphics for some of our shit. And the dope s–t was even if we make changes along the course of the tour visually, or we made changes musically just based on seeing what reacted better than other things on certain nights, it was just a matter of tweaking. Sometimes, muf–kas wouldn’t tell each other, but just surprise each other [with setlist changes]. That led to the competitive nature of shit. Muf–kas really was super supportive of everything when it came to each other. 

This is a bucket list check-off for me. I don’t remember a tour that I’ve been on where you were able to use the full production to do what you wanted whenever you felt like it on any given night. But at this stage of our careers, it ain’t no egos involved. Everybody respects each other’s legend, because you went on tour with nothing but a bunch of legends and a bunch of gods and a bunch of Thanoses. My hat’s off to those brothers for rolling up the carpet in that same way that they would have it rolled out for themselves, to us. My moments when I wasn’t on the stage with the bros, I wish I had enough time to go right to the first three rows and walk outside of that black curtain on the side and just look at that shit like a f–king fan.

At the same time as that tour, you were doing Dave & Busta’s spot dates with Dave Chappelle. Where did that come from?

I gotta give Dave Chappelle credit on that. It actually was an idea that was out of a joke. Dave likes to do these impromptu random last-minute intimate events after he does stand up. Even if he’s just in town for a couple of days, you might hear about two, three hours before, “Yo, Dave is throwing something over here.” You get the word and you know Dave’s shit gonna be lit, because the most incredible muf–kas show up in the room.

On this particular night four or five years ago, I think the spot was called The Box, some burlesque type of venue in the city, he had me and Q-Tip come and perform. We f–ked that place up so incredibly, and you know Tip don’t come outside often. This particular night was just explosive; people don’t get to see me and him do “Scenario,” “Oh My God,” “One Two S–t,” just the many s–ts we have. When we finished ripping it down, Dave came over to me and he was laughing and joking about how dope it was. We’re high-diving and throwing drinks back. And he just starts joking about, “n—-a, we need to do a Dave and Busta’s.” 

Years pass by, pandemic shuts down and those two years come and go. And then earlier this year, we started to really have the conversations about putting this thing together and curating what this experience is supposed to be like. I supported, but Dave led the charge on it and it was something that he really was ready to do. 

You have an interesting balance of exalting your legacy while also looking forward. You released Extinction Level Event 2 in 2020 and executive produced Only Built 4 Cuban Linx 2 for Raekwon. You released “Slap” for this album, and you’ve also got the “Hot Sex Pt. 2,” which is a sequel to A Tribe Called Quest’s “Hot Sex.” What do you think is that sweet spot between recognizing what’s already happened and relying too much on it?

I’m doing it because I’m not trying to allow current generations to miss out on the s–t that we love and that helped shape the s–t we do. And interestingly, I’m inspired to do it when I do it because of what the [younger] generation starts to do. Every couple of years, as the generations create a new wave, they always come back to this place where they start trying to redo the classic shit and put their spin on it.

You got muf–kas making over all types of shit that came out in the early 2000s and the ‘90s right now. You’ve got the YG single (“Toxic”) [that samples Mary J. Blige’s “Be Happy”]. You got Latto doing over the Mariah s–t with the “Genius of Love” sample from the ‘80s from “Fantasy.” You got Armani White with the “Billie Eilish” shit, he made over N.O.R.E.’s classic [“Nothin’”] that Pharrell produced, that’s one of the biggest records on the streaming platforms right now. There’s a long list of s–t that the new artists is doing over, so they obviously feel the need to tap in with the timeless greatness. If that’s your way of paying homage, we salute it. But even beyond that, we just like the fact that y’all think it’s dope enough to do it on your own. It’s almost like when you see a mufuckas taking the initiative to do something, that encourages you to want to help push them in that direction even more.

A lot of the times, the young’ns actually still do want the big homie to put their arm around them and give them the jewel, school ‘em, do some shit with them, and give them the cosign. [Young artists] always respected the OG and the godfather that’s still looked the part. But if you don’t look the part in the current time and space, a lil’ ni—a is going to look at you and be like, “We respect you, OG, but I don’t know if I’m going to listen to you. Because it looks like what you’re telling us to do, it ain’t even working for you no more.” But the respect still has to be upheld. That doesn’t give you a green light to disrespect a [elder] that might not look like they’re holding themself together. That same [artist] might have had to sacrifice a lot not knowing better, whether it was through business or just being a knucklehead, but still trailblazed a way for you to do what you do. 

That makes me think of the backlash that DJ Akademiks got for saying that young artists don’t respect the OGs because they look dusty. Did you hear him when he said that? 

I’m not really one to react to things impulsively anymore. Sometimes I gotta sit down and think about how and why and what caused that. I got a different perspective at the age that I’m at than the perspective I had at his age. So I try to not make myself react impulsively, even though what he said and how he said it rubbed people the wrong way. But my way of responding to that is to not respond. Y’all can look at the god Kane [in the “Slap” video], and then you see what my response is right there.

I didn’t do that to respond to Akademiks, let’s be clear. I did it because I love Kane. He’s a hero to me. We rocked on his record, and he gifted us with his presence on this record. And it felt like it was deemed worthy to make this f–king moment eventful, because it was eventful to me. And I felt like this shit was eventful to the culture. And let that s–t speak to everyone it needs to speak to — young, in-between, demo-wise, elder statesmen. 

N—s ain’t seen Kane in a long time in this likeness. Big don, godfather shit, stepping out the Phantom, furred up, diamond’d up, hard bottoms, tuxes, looking like Marlon Brando in The Godfather, as he should look. He don’t just look great, he will still f–k y’all n—as up, bar-for-bar. We invigorate the God, give him his flowers, and let him feel inspired, that much more incentivized to want to go in and probably even give us a new motherf–king project. That’s what it is for me. 

Got it. But to go back to what you were saying, there’s a difference between sampling you and making actual sequels the way you do. I was making a playlist recently, and I couldn’t choose between Public Enemy’s “Shut It Down” and your “Shut ‘Em Down 2002.” This new EP has “Hot Sex Pt. 2” Making a sequel brings standards and expectations with it.

You come from what we were raised to think and function on, that same mentality right there. Don’t f–k with the classic if you can’t meet the standard of the classic or make it f–king better. That’s a blasphemous act, bro. Number one, I like to make sure that the homage is paid. The only reason why I share it is because I’ve went through the roundtable councilmen that’s gonna thumb it up or thumb it down. Because I know what it means to f–k up the classic. N—as don’t let you live that shit down, you’ll hear it forever. “You fucked up the classic, bozo! The fuck you touch that for and then f–k it up?” [Laughs.]

I’m gonna test that s–t, and quietly the world will never know it existed, for as long as it takes, for me to get the right approval. I will go back and tweak the song, change this line, I will change that line. I’m going to play with it until I successfully get a general consensus that I want from the most credible ears. Whether it’s Preemo, Pete Rock, Large Professor, Q-Tip, 9th Wonder, Rapsody, Pharrell, Swizz, Cool and Dre, Khaled. This is the circle of friends that I’m gonna play s–t for. Those rooms have changed throughout the years, some of them haven’t though. 

If I’m gonna make a “Shut ‘Em Down 2002” or if I’m involving myself with a Cuban Linx 2, I’m doing these things because I remember what those records did to me to make me love that artist at that time when they were their best selves. Being blessed to be a fan, that affected me in this way to be brave enough to even want to f–k with any follow-up of what their classic was. Understanding the importance of meeting the standard, I’m going to revisit all of the moments that I still hold onto to this day. 

You pushed back the release of your EP to make space for Takeoff’s funeral, and it seems clear that there’s a fraternity among artists — you see his loss just as much of a loss as Biggie or anyone else. Did you get to spend much time with Migos personally?

We haven’t had a lot of personal time to just sit down and hang out, but we have personal time when we’re out and about. We’ve been in the studio, we made songs together. I got shit with me, Takeoff, Quavo, and O.T. Genasis sitting in a hard drive while Offset was actually still in jail. Plenty of times me and Offset see each other, either he’d be by himself or with Cardi. But at the end of the day, what I really don’t like to do is have so much conversation about anybody during the tragedy. It almost feels like if the tragedy didn’t happen, we wouldn’t have to talk about our camaraderie. That’s something that I think we should start changing, too.

Tame One (of The Artifacts) and Hurricane G just passed away. The Artifacts, I did one of the first hot records with them 30 years ago damn near, “C’Mon Wit Da Git Down,” Buckwild produced it. I’ll never forget that day, man. I remember walking into the studio and hearing the record, and I wanted to get on it right on the spot so bad, because the beat was so stupid. It kept reminding me of a beat that I wish I had for myself. I remember late-night during that time, I’d be flicking through the channels on TV, and a preacher is on at 2:00 or 3:00 in the morning. Sometimes I used to fall asleep with that shit on, but never really watched it. Hearing the preacher say “Hah! Hah!” So I just put that same style and my flow on a beat for that record. “I continue to deliver flows, hah! Busta Rhymes bringing body blows, hah!” I will never forget that moment because I did that rhyme on the spot in the studio, and I watched the way the bros was super excited about that verse.

I’m guilty of it too. We ain’t post nothing about [Tame] in mad years, now all of a sudden we all posting cuz he passed. It’s a little f–ked up to me that in times of crisis, that’s when we all want to acknowledge the existence and the greatness of the ones, when it’s too late. 

I love my Migos brothers, and I love every moment that I had to experience and cherish with Takeoff and the Migos. Super rest in peace to Takeoff, and love and light to his family and loved ones. Love and Light and rest in peace to Tame One. El Da Sensei, hold your head, sending love and light to to both of their families. Love and light to Hurricane G and her beautiful family. I love my sis. Big up to E Sermon, and the daughter that they had together. God willing, we do what we should do and can do to keep their legacies alive with respect to how their families want to do it. And just add to that, with a presence that’s respectful, delicate, and sensitive. I like to follow the lead of the families and how they choose to keep the legacies alive, and we’re gonna continue to do our part in whatever way that we are deemed fit to do it.

When it comes to music videos, you and Missy Elliott are in a league of your own. What do you think it took to make a memorable video in ‘97, versus what it takes to make a memorable video now?

That’s my twin sister. I love her on undescribable levels. She has been moving out here in such a phenomenally iconic way. She just got her star on the Hollywood Walk of Fame this year. She just got a street named after her. She got a doctorate, I believe. And I just seen that she recently got her Madame Toussaint Wax Museum statue. Her s–t is on a whole ‘nother level of icon right now. So I’m super proud. Congrats to Missy.

It really starts with the vision and thinking outside of whatever was considered the norm, which was easy to do when you were never the norm to begin with. But then to be able to find an incredible director that knows how to help you execute that. I’m not gonna front, let’s add the fact that the budgets were disrespectful back then as well. We was throwing money out the f–king window, million-dollar budgets left and right. And we was able to get that because we was doing our numbers. We was just killing s–t so crazy, that we started to become competitive on every level. Diddy was the only one that was spending like me and Missy. We frustrated the industry for it, because a lot of labels was getting pressure from their artists to spend like that, and they didn’t want to hear it or deal with it. 

I think the same thing applies now. The only difference is, technology has allowed things to be done a lot more cost-effectively. You could still pull off these magical ideas, but there’s definitely ways to be smarter about the spend. I’m fortunate enough to be able to still pull off some amazing visuals that look like million-dollar spends, but they’re no way near those spends, but I’m still able to impact s–t in the way that people have grown to know and love me for doing. 

What is the last video you saw that impressed you? And which artists do you think are taking on the mantle that you and Missy built?

What was the name of the Kendrick joint over the Marvin Gaye sample? “The Heart Part 5.” That video was special, and they set a bar for the new generation when it came to the revolutionary visual impact that me and Missy were always successful at executing. The balance of simplicity and complexity in it is so incredibly powerful, and that’s not an easy balance to find. I’m still looking to see who will come up with some s–t that’s gonna f–k with that. So visually, I’m giving Kendrick the crown. And that’s just one of the many things that Kendrick gets the crown for from me right now.