Music

Mika Nakashima Talks Being Open to Ideas and Letting People Shine in Billboard Japan Women in Music Interview

J-pop star Mika Nakashima sat down with Billboard Japan for its Women in Music interview series highlighting women flourishing in the Japanese music industry. The initiative launched this year in the same spirit of Billboard’s annual event celebrating women since 2007. Billboard Japan aims to elevate women who continue to break new ground in Japan’s music business through contents including interviews, live performances, and panel discussions.

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For over 20 years since her sensational debut, Nakashima has continued to take on new projects while staying true to her unique style. This year, the 39-year-old singer released a self-produced album with songs she wrote herself, aptly entitled I. “‘Mika Nakashima’ is the work of the supporters around me,” she notes, and true to her words, she established her career by maintaining the flexibility to update herself by being open to the voices of the people around her.

Were there any women you looked up to as as role models growing up?

Mika Nakashima: I suppose it’s the same for anyone when they’re little, but the cool women in my life were my mother and older sister. Still, I thought my mom was an ordinary parent until I went out into society, but as I began working part-time and the number of adults around me increased, I realized that my mom was pretty awesome and started noticing the great things about her. I still remember a lot of the things she said to me and I think I listened to her because I longed to be like her at the time.

She sounds like a lovely person. Could you share something she said that you still take to heart?

Among many things, she often used to say, “If you borrow something, return it cleaner than when you borrowed it.” I still think back to this and it’s become my foundation of sorts. I mean, literally, it’s important to treat something you’ve borrowed with care and return it in a clean state, but recently I’ve been interpreting it more like, “Even my body is something being borrowed and must be returned to the gods in a clean state.” I know this sounds kind of woo-woo [laughs] but because of my mom’s words, I’ve come to think that I need to be prepared to return everything in a beautiful way. I’m grateful to my mom for giving me words during my childhood that are like hints still relevant today as an adult.

Has your image of an ideal woman changed with age and experience?

It hasn’t changed much. I admire cool women and have always wanted to be one. When I was younger, I think I was aiming for a more superficial, visual coolness, but now I know that the quality has to come from within and adjusting the surface isn’t enough. “Being cool” is about how you live your life, and age and experience helped me realize that.

What’s your definition of a cool woman?

Someone who has the ability to be open to the ideas of those around her and to organize them. Maybe it’s because I work in the music industry, but I feel that it’s easier to stick to your own opinion and that it’s more difficult but important to take in the ideas of the people around you. Thankfully, I’m surrounded by talented people and consider it my role to do what I can to let them show their strengths and enjoy themselves.

That’s a great way of thinking. When did you start thinking this way?

Since my debut, and this idea hasn’t changed for a long time. I started working in the industry when I was 18 years old, completely clueless, and wouldn’t have been able to do anything without the help of the people around me. They took me by the hand and taught me every step of the way each day, and I’ve always thought that I just happened to be the one with the role of singing in front of the audience.

Are there any parts that have changed?

In terms of lyrics, there are some aspects that I interpret differently now than in the past, when I had less experience. When asked to sing songs from the past, some artists seem to feel, “But my current ones are good, too,” but I consider it a valuable opportunity to express a new aspect of those songs that can be performed because I’m the person I am today. In the past, I think that by singing those songs, I was trying to bring myself closer to the image of the strong woman being depicted in them.

As you said, many fans must consider you as being strong and cool, but is there a gap between who you really are and your public image?

I’m glad if people consider me that way, but that image and the actual me are probably completely different. But that doesn’t mean the image of “Mika Nakashima” is something we intentionally created. It’s just that I was too nervous and shy to speak well when I appeared on music programs on TV, or that my facial features look cold. All of those things added up to create the image. I’m actually a lively person that gets everyone involved, and am loud in my dressing room. Meeting people and chatting with them helps me relieve stress.

Did you find it stressful to have that gap between your public image and real self?

It was actually nice for me that people thought of me differently. I must have been intimidating or something but not too many people came up to me, so that worked out well because I’m pretty shy. I don’t really mind if people come up and talk to me, though.

You wrote all the lyrics and music for your self-produced album released in May. How does the songwriting process affect you?

When I write lyrics, I feel kind of glad that I have my emotional ups and downs. There were times when I felt bad about myself for being that way, but I’m able to write songs because I feel all kinds of emotions. I have to face myself when I’m writing lyrics so it releases stress and I find words I want to say to myself. I also sometimes hold up an ideal, thinking, “I want to be the kind of person who would say such things.”

Does being a woman influence your musical activities, including songwriting?

I thought about this again for this interview, but I personally don’t think it’s influenced me too much. It doesn’t matter if I wear a skirt or pants onstage, or use “boku” as the first person (generally used by men) in my lyrics. One thing I did think of, though, is that women (in Japan) are more likely to be accepted if they’re “innocuous.” For example, I have tattoos. Sometimes when I upload a photo of myself wearing something that shows a tattoo, some online media writes an article on it. I’ve been fortunate enough not to bear the brunt of this general tendency to put people down for standing out, but it’d be sad if there are artists who hold back from expressing something because of it.

Are there any female artists or songs that empower you?

To be honest without being shy, the artist I like the best right now is me. My songs are the ones I want to listen to. I probably feel this way because of the things I’ve accumulated over the past 20 years. I had no confidence at all in the past and used to stand on stage feeling apologetic. I made countless mistakes, and there were times when I was depressed because of my hearing problems. But now I’m able to create works that I think are fabulous. I can’t quit this job until I give back to the people who’ve supported me.

Listen to an exclusive playlist curated by Mika Nakashima below or here.

This interview by Rio Hirai (SOW SOWEET PUBLISHING) first appeared on Billboard Japan.

The Contenders: Could TOMORROW X TOGETHER Capture Its First Billboard 200 No. 1?

Welcome to The Contenders, a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week (for the upcoming charts dated Feb. 11), SZA’s seven-week Billboard 200 No. 1 SOS faces new competition from best-selling K-pop stars TOMORROW X TOGETHER and career-reinventing albums from Sam Smith and Lil Yachty. 

TOMORROW X TOGETHER, The Name Chapter: Temptation (Big Hit/Republic): A five-song EP from a Korean pop group that’s yet to notch a Billboard Hot 100 hit might seem like an unlikely challenger to SZA’s continued Billboard 200 domination. But don’t underestimate the selling power of TOMORROW X TOGETHER, the rising quintet that’s already reached the top five of the Billboard 200 albums chart twice this decade (with 2021 LP The Chaos Chapter: Freeze and 2022 EP Minisode 2: Thursday’s Child), thanks a devoted fanbase willing to spend on physical albums – sometimes in multiple variants. 

Plenty of those variants are available this week for new EP The Name Chapter: Temptation, with 14 collectible deluxe CD packages — including exclusive versions for Barnes & Noble, Target and the group’s Weverse webstore, and a signed version via its own official U.S. webstore. Interest in those physical copies appears to still be growing: TXT’s label, Big Hit, reported over 2 million pre-orders worldwide for the new EP.  

Sam Smith, Gloria (Capitol): Arguably the most-anticipated major pop release of January arrived last Friday (Jan. 27) with longtime top 40 fixture Sam Smith’s Gloria. The album is Smith’s first since 2020’s Love Goes, and comes off the back of the first Hot 100 No. 1 hit of their career in the Kim Petras collab “Unholy.” With massive buzz-building on TikTok, a harder-edged sound and more sexually suggestive lyrics, the single appeared to successfully modernize Smith for the 2020s.

While the ongoing success of “Unholy” will give Gloria a helpful head start on streaming, whether it will lead the album to a greater chart finish than the No. 5-peaking Love Goes remains to be seen. By mid-week, the only Gloria tracks remaining on Spotify’s Daily Top Songs USA chart were “Unholy” and the New Music Friday-leading Calvin Harris and Jessie Reyez collab “I’m Not Here to Make Friends,” while the full set ranks fifth on the iTunes albums sales chart. The album is also available in three vinyl variants — with one a Target exclusive (also available in CD) with two bonus tracks – and in a signed CD via Smith’s webstore.  

Lil Yachty, Let’s Start Here (Concrete/Quality Control/Motown): While Atlanta rap star Lil Yachty is coming off his biggest hit of the 2020s in the TikTok-powered “Poland,” the buzzing trap of that 83-second single is hardly indicative of the psychedelic space rock found on his fifth album, Let’s Start Here. The sonic left turn, featuring contributions from renowned alternative artists like Mac DeMarco, Alex G and Foushée, has drawn mixed reviews but heavy online discussion, and may challenge for Yachty’s first top 10 album on the Billboard 200 since 2018’s Lil Boat 2

IN THE MIX

The Grateful Dead, Dave’s Picks, Vol. 45 (Rhino): The latest in the legendary jam band’s Dave’s Picks series, which features live shows selected by Grateful Dead archivist David Lemieux, features a two-date 1977 stop at the Paramount Theater in Portland, Ore. Each of the last five Dave’s Picks have charted in the Nos. 11-15 range on the Billboard 200 and the Dead are still looking for their first top 10 on the chart since In the Dark hit No. 6 in 1987. 

Elle King, Come Get Your Wife (RCA): A breakout star in the mid-’10s for jaunty rock crossover hit “Ex’s and Oh’s,” singer-songwriter Elle King decamped to Nashville and embraced country with third album, Come Get Your Wife. So far, so good for King: 2021 Miranda Lambert collab “Drunk (And I Don’t Wanna Go Home),” found on Wife, topped Billboard’s Country Airplay chart and became her first Hot 100 top 40 hit since “Ex’s.” 

Tyler Hubbard, Tyler Hubbard (Hubbard House/EMI): As one-half of Florida Georgia Line, Tyler Hubbard was a regular visitor to the top of Billboard’s country charts, and topped the Billboard 200 with the duo’s 2014 sophomore album, Anything Goes. He didn’t need long into his solo career to establish his own chart-topping prowess: His first unaccompanied single, “5 Foot 9,” featured on his self-titled solo debut album, bested Country Airplay last November. 

Bob Dylan, Fragments – Time Out of Mind Sessions (1996-1997) (Legacy Records): The Bootleg Series Vol. 17: With the 25th anniversary approaching of Bob Dylan’s album of the year win for Time Out of Mind at the ’98 Grammys, his latest Bootleg Series installment revisits that comeback effort with a remix of the original set and bonus outtakes, alternate versions and live cuts. The set, which originally peaked at No. 10 on the Billboard 200 in 1997, comes in two-CD and five-CD editions, as well as four-LP and 10-LP box sets.

The Secret Life, House Arrest and Rebirth of YoungBoy Never Broke Again

Up a winding mountain road on the edge of Salt Lake City, past snow-dusted pines and freshly shoveled driveways, through a wrought iron gate that opens at the command of an armed guard yawning in a pickup truck, sits a handful of mansions designed like rustic ski resorts — and one that looks like a modernist mall. Another security guard idles at the end of the outlier’s heated driveway, which slopes past a garage where Maybachs and McLarens sit alongside muddy, toddler-sized four-wheelers and a terrarium housing a sleeping bearded dragon. At the front door, an inflatable Santa stands sentry, holding a sign that warns, “Nine Days Until Christmas!”

On a clear day like today, you can look out the living room’s floor-to-ceiling windows, over the icy swimming pool and presently invisible dirt bike track below, and the entirety of the Salt Lake Valley spreads out before you like an overturned snow globe. Inside, the space is all white and sparsely furnished, decorated with a pair of spindly Christmas trees, a half-dozen painted portraits — in one, a smiling young man feeds his daughter a cheeseburger — and an enormous plaque that glints in the sunlight and reads, “100 RIAA Gold/Platinum Certifications,” and, in larger letters, “YoungBoy Never Broke Again.” Its recipient, who introduces himself as Kentrell, sits quietly beneath it as a motherly woman named Quintina, who is not his mother but his financial adviser, paints his fingernails black.

The neighbors have yet to figure out who exactly it is that moved in just over a year ago: a rail-thin 23-year-old with faded face tattoos and a stable of luxury vehicles that never leave the garage. Should they learn that he is signed to Motown Records and makes music as YoungBoy Never Broke Again, it’s likely they would still draw a blank. (A middle-aged blonde from the mansion next door cranes her neck from the window of her SUV to gawk at the camera crew unloading outside for today’s cover shoot.) And it’s true that the artist born Kentrell DeSean Gaulden, whom fans call YoungBoy or simply YB, has practically zero mainstream presence: He’s not on the radio, scarcely performs live, regularly deactivates his social media accounts and shies away from the press.

Yet in an extreme and emblematic case of streaming-era stardom, YoungBoy is one of the most popular and prolific rappers on the planet. Since breaking out from his hometown of Baton Rouge, La., at age 15 — already sounding like a world-weary veteran who had absorbed a lifetime of pain — he has landed 96 entries on the Billboard Hot 100 and 26 projects on the Billboard 200. (Of the latter, 12 charted in the top 10, and four went to No. 1.) Of the whopping eight full-length projects he released in 2022 alone, five reached the top 10; his latest, January’s I Rest My Case, debuted at No. 9. YoungBoy was the third most-streamed artist in the United States last year (according to Luminate), behind Drake and Taylor Swift, and currently sits at No. 1 on YouTube’s Top Artists page, where he has charted for the last 309 weeks. After deducting a presumed 10% management fee, Billboard estimates YoungBoy’s take-home pay from artist and publishing streaming royalties averaged between $8.7 million and $13.4 million annually over the last three years, depending on the structure of his publishing contract and level of artist royalty his recording contract pays out. The NBA’s coolest young team, the Memphis Grizzlies, warms up to his music almost exclusively.

YoungBoy Never Broke Again

YoungBoy Never Broke Again photographed on December 16, 2022 in Utah.

Diwang Valdez

He’s known for churning out releases with machine-like efficiency and for the legal battles that have haunted his career from day one, to the extent that both feel like essential components of the art itself. As a public figure, he’s inscrutable, but in song, he comes alive — equal parts outlaw and confidant, commiserating with listeners’ struggles and declaring vendettas in the same breath. And though his path may strike some as counterintuitive, YoungBoy’s perpetual underdog status only galvanizes his die-hard supporters, for whom aggrievement has become a calling card, regularly spamming comment sections in frantic defense of their favorite.

Since moving to Utah, YoungBoy has left his house exactly zero times; an ankle monitor will trigger if he so much as crosses the end of his driveway. After fleeing police, who had stopped him in Los Angeles with a federal warrant stemming from a 2020 arrest — where he was one of 16 people picked up on felony drug and weapons charges at a video shoot — he spent most of 2021 in a Louisiana jail. In October 2021, a judge granted him permission to serve house arrest in Salt Lake City at the request of his lawyers. (Hence the security team, whose presence is to enforce the terms of his incarceration as much as for his protection. Those terms include a limit of three preapproved visitors at a time, turning today’s shoot into an elaborate exercise in consolidation.) The 2020 arrest was the latest in a string of allegations that began when YoungBoy was 15. Last year, he was found not guilty in one of his two federal gun trials; the other is ongoing.

YoungBoy lives here with Jazlyn Mychelle, whom he quietly married in the first week of 2023, and their two children: a 17-month-old named Alice (after his grandmother) and a newborn boy, Klemenza (named for a character in The Godfather whose loyalty the rapper admires). They are the youngest of the 23-year-old YoungBoy’s 10 children. The other eight live with their seven respective mothers. Most people in his position would be counting down the days until freedom, but besides the fact that his “purposeless” car collection is steadily depreciating in value, YoungBoy is in no rush to return to the world. “This is the best thing that ever happened to me,” he says with an expensive-looking smile, having traded his diamond grill for pearly veneers, as his nail polish dries in the sunlight.

Even inside, YoungBoy rarely hangs out upstairs. He usually stays up until dawn in the basement, playing Xbox or recording songs all night, never touching pen to paper — instead, he freestyles line by line according to what’s weighing on his mind. By his estimate, over 1,000 unreleased tracks currently sit in the vaults. His nocturnal tendencies are a “protection thing,” he explains. “It has been like that since I was 15: I’ve got to be somewhere where I actually know no one is inside the room,” he says in a voice I have to lean in to hear, a near whisper that feels worlds away from the fearless squawk that booms out in his songs, hurling threats at a seemingly endless number of enemies. “I like to just stay in one small space where I don’t have to worry about anything that’s not safe.”

For a while, he had a habit of sleeping in the garage — in the Tesla, where he could turn on the heat without fear of death by carbon monoxide poisoning, and where he and his engineer, XO, would sometimes record. Lately, he stays up smoking cigars in the basement — his last remaining vice, he says. “Nighttime, when everybody’s asleep — it’s the most peaceful time ever inside of life to me,” he whispers. “Nighttime, when it’s dark and nothing’s moving but the wildlife and the crooks.” He has seen his share of deer and rabbits scurrying around the property, and though he has yet to spy a bobcat, the security guards have. He watches for intruders, too, a matter of routine. What he likes best is that it’s peaceful here, and that “it’s very far from home.”


Kentrell Gaulden wrote his first song in fourth grade, and he still remembers how it started. He giggles as he launches in: “It goes, ‘P—y n—s always in my face/Bang, bang, bang, there go the murder case.’ And I keep saying it.” Growing up in north Baton Rouge, his mother, an amateur rapper herself under the name Ms. Sherhonda, would bring Kentrell and his older sister to watch her record in a neighbor’s home studio. His father was sentenced to 55 years for armed robbery when he was 8. Years later, when a teenage Gaulden was locked up himself for a 2014 robbery charge, he received a letter from another jail — from his father, telling his son about his own musical dabblings. “I never had a Plan B. This is what I was set on becoming,” YoungBoy says, his narrow frame engulfed in a skull-patterned puffer jacket, a tangle of diamonds flashing underneath. His early songs inspired a school friend to write his own, and YoungBoy smiles remembering the two giddily trading rhymes before class. “But he died,” he adds, barely breaking his gaze. “If I’m not mistaken, they was robbing someone, and as he took off, he met his consequence.”

The Baton Rouge in YoungBoy’s raps is rife with mortal danger, a place where death is an old acquaintance and betrayal lurks around every corner. On 2016’s “38 Baby,” around the time the rapper’s local buzz was going national, YoungBoy half-sang, half-rapped that he “got the law up on my ass, demons up in my dreams,” claiming to not even step in the recording booth unarmed. It was startling to see who was behind such a nihilistic worldview: a gangly teen whose baby face was marked three times across the forehead with scars from a halo brace he wore after breaking his neck as a toddler. Artist Partner Group CEO Mike Caren (who worked for years with YoungBoy’s former label, Atlantic, and the artist’s own Never Broke Again imprint, and remains his publisher), remembers his first time seeing the “38 Baby” video.

“The intensity was so powerful,” Caren recalls. “He was youthful and seasoned at the same time. He had presence, a natural sense of melody, and he painted an entire picture of his world.” A bitter brand of authenticity emerged from the contrast of YoungBoy’s boyishness and the obvious trauma that hovered over him like a black cloud. To hear one of his songs was to listen in on the shockingly intimate confessions of someone forced into adulthood against his will, and to witness his expression catch up to his experience in real time.

You could cherry-pick the history of Louisiana hip-hop and cobble together something like a precedent for YoungBoy: the swampy street tales and prolific output of the labels No Limit and Cash Money; the embrace of balladry, bounce and traumatized blues; the pure indifference to industry protocols. YoungBoy’s early releases gestured to 20-odd years of Baton Rouge rap, from Trill Entertainment’s dark-sided club jams to Kevin Gates’ warbled bloodletting — music that was sometimes about women or money but mostly, and most profoundly, about pain. In recent years, YoungBoy’s rapping has matured into a style that stands apart from his predecessors, veering off into complicated rhythms and electrifying spoken-word diatribes, as on last year’s eight-minute missive “This Not a Song (This for My Supporters),” where he warns listeners not to be fooled by the glamour of gangster rap. Still, the old pain sears through nearly every freestyled verse.

It was his “pain music” in particular that first drew the attention of Kyle “Montana” Claiborne, a wisecracking 36-year-old Baton Rouge native. YoungBoy’s songs were only available on YouTube in 2016 when the two met, and though Montana was twice YoungBoy’s age, the music hit him hard. “I wasn’t a rapper, but I wanted to live like a rapper,” he says, and with no real industry experience, he became the 16-year-old’s right-hand man, driving him hours to play shows for $500 a pop. YoungBoy’s buzz was steadily building on YouTube and Instagram “back when followers was real and organic,” Montana stresses. Meanwhile, he was recording enough music to drop an album per week, propelled by a private urgency.

The Never Broke Again label was created in Montana’s name since YoungBoy was a minor; today, they share ownership of the company, which partnered with Motown in 2021, a year ahead of YoungBoy’s solo deal with the label. In late 2016, the pair traveled to New Orleans to meet in a parking lot with Fee Banks, who had helped Lil Wayne launch his Young Money label and managed Gates into stardom. Banks saw in YoungBoy a similar greatness and immediately took over as his manager.

“YoungBoy was moving fast, but he had a lot of drama attached to him,” Banks recalls. “Soon as I got in touch with him, he went to jail. Anything he got into, we got him out, and every time he got out of jail, he’d gotten bigger. Throughout all the trials and tribulations, we kept it moving, kept recording, kept shooting videos and stayed down.”

YoungBoy’s buzz had caught the ear of another Louisiana native: Bryan “Birdman” Williams, who co-founded Cash Money Records and mentored a young Lil Wayne, among many others. In his signature twang, Williams recalls flying a teenage YoungBoy to Miami, where they recorded daily for two weeks, working on what eventually became their 2021 collaborative album, From the Bayou. “Watching how fast he do music and the value of the music, I saw a lot of similarities between him and Wayne,” he says. “I seen stardom in him, but I knew it was a process.”

Williams made it a mission to impress upon the teenager that he had a choice: the life he was raised in or the music. “I once was somebody like him and had to gamble my life. I wanted to show him that he could really survive off his talent,” he continues. “You could go to jail, or you could die, or you could try to be somebody.” As he does with Wayne, he refers to YoungBoy as a son.

YoungBoy Never Broke Again

Diwang Valdez

By the time labels had entered a bidding war, YoungBoy was a cult hero with eight mixtapes under his belt. He was also a teenage father of three being tried as an adult for attempted murder, facing a life sentence without parole. He had been apprehended before a show in Austin, accused of a nonfatal Baton Rouge shooting that occurred hours after a friend’s murder; after six months awaiting trial in a Louisiana prison, he ultimately took a plea deal. At his 2017 sentencing — by which point he had committed to a $2 million deal with Atlantic Records — the judge cited his music as a means of “normalizing violence,” one of many recent instances of rap lyrics being used as evidence in criminal proceedings. With your talent, she lectured, comes responsibility. He received a suspended 10-year prison term with three years of probation. More disturbing allegations emerged in the years to follow, including kidnapping, assault and weapons charges tied to a 2018 incident recorded in a hotel hallway showing the rapper attacking his girlfriend.

One night in prison while YoungBoy was on lockdown (“For no disciplinary reason — it was because of who I was”), he prayed to see his late grandmother one last time. He had lived in her home for much of his childhood, crying on the occasions when he had to return to his mom’s house. Her name, Alice Gaulden, frequently appears in his lyrics, and her massive painted portrait hangs by the fireplace; after our interview, I catch him smiling beneath it in silence, one hand resting on the image of her face. “And I remember, I ain’t crazy — she hugged me. I felt her,” he recalls softly, and despite his serene expression, his legs begin to tremble, at first subtly, then unignorably. “After that, I didn’t want to go back to sleep. I didn’t even care about the situation I was in. I felt like I was secure.”

His grandmother died in 2010, and YoungBoy was sent to a group home. “I used to get beat up inside the group home for no reason,” he continues as the shaking intensifies, though his quiet voice never falters. “The other boys would put their hands on me, and I would look up like, ‘Why are you hitting me, bro? What’d I do?’ It made me discover another side of me that I never glorified or liked. I found out how to be the person that you don’t want to do that with. [Before then], I never understood all the evilness or wrong because I was showered by so much love from this one person.”

By now, YoungBoy is shaking from head to toe with alarming intensity, his jewelry audibly rattling. “It’s not going to stop,” he calmly replies when I suggest we take a break. Quintina, who began as his accountant and now appears to also function as a surrogate mother, kneels beside his chair to hold his hand. “I’m OK,” YoungBoy assures her. Composing himself, though the trembling continues, he focuses his gaze.

“I’m very scared right now,” he confesses. “It’s just natural. I’m not big on people.” For most of his life, expressing or explaining himself has taken place behind a microphone, alone. “I never knew why once I walked on the stage, I could get it done and leave — but I am terrified of people. People are cruel. This is a cruel place.” He swivels in his seat toward the blue and white panorama behind him. “You’ve got to be thankful for it. It’s very beautiful, you know? There’s so much you can experience inside of it. But it is a very cruel place. And it’s not my home.” The smile he cracks has a strange effect — sweetness embedded in a wince.

“I don’t want to know what it means to die — but do we actually die, or do we go on to the real life? What if we’re all just asleep right now?” he wonders aloud as the shaking dies down. “It’s all a big test, I think.”

YoungBoy Never Broke Again

Diwang Valdez


Perhaps you’re wondering how a Baton Rouge rapper on house arrest finds himself deep in the heart of Mormon country. Those listening closely may have noticed YoungBoy name-dropping Utah’s capital from the beginning: “Take a trip to Salt Lake City, cross the mountain, ’cause that’s called living,” he chirped on “Kickin Sh-t” seven years ago. He first came here as a boy, he explains, as part of a youth outreach group initiative, and became very close with one of its leaders, a Utah native he declines to name, though he mentions she was married at the time to a professional baseball player. Today, he refers to the woman as his mom. “She’s a wonderful person. She’s just there when I need her,” he says softly. “She christened me, if I’m not mistaken, and then she brought me back here to meet her family. When I got here, it was always my goal: I’m going to move here. I’m going to have a home here. This is where my family is going to be.” Courtroom testimony from his 2021 hearing shows his attorneys reasoning that a permanent move to Utah would keep their client away from trouble; after some initial skepticism, the judge agreed.

The past few months of YoungBoy songs are full of curious Utah-isms, like the Book of Mormon passage that opens his video for “Hi Haters” — “Now, as my mind caught hold upon this thought, I cried within my heart: O Jesus, thou Son of God, have mercy on me, who am in the gall of bitterness, and am encircled about by the everlasting chains of death” — or a recent line mentioning missionaries visiting his home. “I’m surprised they didn’t come in the process of this [interview],” he says when I ask about the latter reference. The first time the Mormon missionaries appeared on his doorstep, weeks ago, YoungBoy instinctively sent them away. Then he had second thoughts: “I wanted help very badly. I needed a friend. And it hit me.”

When they returned, he invited them in, explaining the things about himself he was desperate to change. “It was just cool to see someone with a different mindset that had nothing to do with business or money — just these wonderful souls,” he recounts. He has come to look forward to their daily visits, during which they discuss the Book of Mormon and “make sure my heart is in the right space” for his official baptism into the Church of Jesus Christ the Latter-day Saints, a rite that forgives past sins through repentance, according to Mormon theology. He’s saving the ceremony for after his ankle monitor is removed. “Even when my negative thoughts come back, when I do want to tell them, ‘Not today,’ I just don’t let nothing stop it,” he says. (Later I learn that during our talk, two carloads of chipper, clean-cut missionaries in their early 20s did, in fact, appear at the property’s gate and were turned away only due to the visitor limit.)

YoungBoy Never Broke Again

Diwang Valdez

As for whether the missionaries know who he is, YoungBoy doesn’t ask; frankly, it could go either way. He epitomizes “invisible music stardom,” the streaming-era phenomenon in which artists have massive fan bases but relatively minor pop culture footprints, illustrating a disjunction between what’s promoted and what is truly resonating. His particular success is often attributed to his relentless productivity, in some ways more like that of a “content creator” than a traditional musician. “I have never heard of a fan saying that their favorite artist is putting out too much music unless the quality goes down,” says Caren, noting YoungBoy’s impressive consistency.

As for his lack of a ubiquitous hit — for all of his chart-topping full-lengths and 96 Hot 100 entries, the highest YoungBoy has charted as a sole lead artist has been No. 28, for 2020’s “Lil Top” and 2021’s “Bad Morning” — Caren argues he has had them, just not in the places you’d expect. “He moved too fast for the radio. He was always on to the next thing. You can’t stick around and promote the same song for five months when you’re making multiple albums in that time period.” And though his numbers are mighty across all streaming platforms (on Spotify, he has over 17 million monthly listeners), his popularity is most closely associated with YouTube, where his fans first found him, and where he can upload new music directly to his 12.1 million subscribers, bypassing the mainstream industry apparatus entirely.

It was YoungBoy’s peerless work ethic that first grabbed the attention of Motown vp of A&R Kenoe Jordan. The Grammy-nominated producer and fellow Baton Rouge native had monitored the rapper’s career from the jump, impressed by what the teenager and his Never Broke Again label had accomplished with limited resources. “In Louisiana, we have the most talented musicians in the world, but the window of opportunity is very small,” Jordan says from the work-in-progress Never Broke Again headquarters in Houston: half office building, half giant garage full of lethal-looking ATVs and bench press racks. After signing a global joint venture with the Never Broke Again label, Jordan was determined to sign YoungBoy himself, who had voiced frustration with Atlantic in some since-deleted online comments that had some fans petitioning Atlantic to release him from his deal. Jordan announced YoungBoy’s signing with Motown in October 2022, following the completion of his contract with Atlantic.

Jordan calls YoungBoy and company some of the hardest-working people in the industry, known to spring an impromptu album on the label without warning. “His formula is already there,” Jordan adds. “He knows what he wants. You just have to make sure you’re able to deliver on the things that he asks you to do.” YoungBoy’s partners have simply learned to trust him whether or not they see the vision. Montana laughs remembering nights spent driving to undisclosed locations: “He do some of the oddest things, and nobody knows why he’s doing it but him.”

YoungBoy Never Broke Again

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As strategies go, YoungBoy’s makes sense — flood the market, circumvent the system, keep the fans and the algorithms satiated — but it doesn’t entirely explain why he puts out as much music as he does. What analysts would credit to a master plan, YoungBoy describes as a compulsion. “It’s a disease,” he says starkly. “Literally, I cannot help myself. I tell myself sometimes, ‘I’m not going to drop until months from now,’ but it’s addictive. I wish I knew when I was younger how unhealthy this was for me. Whatever type of energy I had inside me, I would’ve pushed it toward something else.” From someone whose music seems like his truest form of release, it’s an astonishing claim. “The music is therapy, but I can’t stop it when I want,” he goes on, sounding almost ashamed. “And the lifestyle is just a big distraction from your real purpose.”

As if some private dam has broken, YoungBoy’s words now spill out urgently. “I’m at a point now in my life where I just know hurting people is not the way, and I feel very manipulated, even at this moment,” he says, his brown eyes flashing. “I was set on being the greatest at what I did and what I spoke about. Man, I was flooded with millions of dollars from the time I was 16 all the way to this point, and I woke up one morning like, ‘Damn. They got me. They made me do their dirty work.’ Man, look at the sh-t I put in these people’s ears.” By “they,” he’s alluding to the rappers he once looked up to as examples of how to live and those who bankroll them. His voice wavers, then steadies. “I think about how many lives I actually am responsible for when it comes to my music. How many girls I got feeling like if you don’t go about a situation that your boyfriend’s bringing on you in his way, you’re wrong? How many people have put this sh-t in their ears and actually went and hurt someone? Or how many kids felt like they needed to tote a gun and walked out the house and toted it the wrong way? Now he’s fixing to sit there and do years of his life that he can’t get back.”

A shiver streaks through him again, rattling his knees. “I was brought up around a lot of f–ked-up sh-t — that’s what I knew, and that’s what I gave back to the world,” YoungBoy continues, spitting out his words like they’re sour. “I was like, ‘F–k the world before they f–k you.’ I was a child, you know? And now I know better, so it ain’t no excuse at all for how I carry on today.” His gaze doesn’t flinch. “It took lots of time to make my music strong enough to get it to where I could captivate you. I promise to clean whatever I can clean, but it’s going to take time, just like it took time for me to get it to that point.” He takes a sharp breath, then whispers: “I was wrong. And I’m sorry. I’m sorry.”


YoungBoy’s music is commonly understood as brooding, ruthless and retaliatory. A running meme shows his fans moving through life with comic aggression: belligerently whipping clean laundry into the basket, holding up a rubber duck at gunpoint in the bath. That’s an oversimplification of the range of his subject matter — family, betrayal, loyalty, loss — but it isn’t entirely off the mark, either; on YouTube, listeners have compiled extensive playlists with titles like “1 Hour of Violent NBA YoungBoy Music (Part 4).” It’s a specter that looms over the bulk of his catalog, from early videos where his teenage friends wave Glocks at the camera to songs like last year’s “I Hate YoungBoy,” where he fires warning shots at half the industry and drops ominous bars like “I’m gon’ be rich inside my casket once my time gone.” It’s tough to imagine what a pacifist YoungBoy song might sound like, much less an entire album of it, and recent attempts at anti-violence messaging haven’t landed the way he intended: “As I start to promote the peace and say, ‘Stop the violence,’ I think I’m inciting a riot,” he rapped on “This Not a Song (This for My Supporters)” last year.

“Pacifist YoungBoy” isn’t fully realized on his latest record, I Rest My Case — his first for Motown, which he dropped with almost no promotion on Jan. 6. (It was the day before his private wedding to Mychelle, a 20-year-old beauty YouTuber who quietly tends to the babies in between posing for a few photos, at his insistence, during the cover shoot.) But it is a step in that direction, an album that mostly traffics in extravagant stunting over buzz-saw synths associated with the EDM/trap hybrid known as rage music. To celebrate its release, YoungBoy invited around 50 giddy fans over for a snowball fight and video shoot, jumping atop his Bentley truck to blast album opener “Black” from the court-approved safety of the driveway. The noisy crowd dispersed only when a couple emerged from next door to request they keep it down. “It’s a lot of old people here, really,” a poncho-clad blonde — the same one who had driven curiously past the house weeks before — cheerfully tells a TikTok reporter. “If he comes and asks, would you spare him a cup of flour?” the TikToker asks. “Of course we would!” she replies.

YoungBoy Never Broke Again

YoungBoy Never Broke Again photographed on December 16, 2022 in Utah.

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I Rest My Case is an obvious departure, lyrically and aesthetically, from what YoungBoy’s fans are used to, and across the internet, early reactions were mixed: Some praised their favorite rapper’s innovation, others longed for the old days. YoungBoy’s previous album, The Last Slimeto, debuted last August at No. 2 on the Billboard 200 with 108,000 equivalent album units, according to Luminate; just five months later, I Rest My Case debuted at No. 9 with 29,000 equivalent album units. “Be completely honest: Do you want YB back on drugs toting guns if it means we gon get that old YB back?” read one Reddit post.

YoungBoy expected this. “I’m very curious to see how the world goes about me now,” he contemplated weeks before in his living room, adding that he tried to avoid the usual mentions of guns, though there are still a few. He has thought a lot about what attracted people to his music until now: “They listened because of who I supposedly was or showed I was and what I rapped about. Now it’s nail polish and face paint, and the music is not the same.” (Lately, alongside the black nails, he and Mychelle like to paint their faces like goth Jokers and skulk around the property at night.) “What if they don’t like me now?” he wonders, fiddling with a diamond pinky ring. “You can’t be on top forever, you know? Because I’m not changing. I will not be provoked, I will not be broken, and I’m not going back to who I used to be. Accept it or not — I ain’t going back.” YoungBoy breaks into a smile. “I’m only going to get more groovy from here.” He’s already preparing his next album, which he’s calling Don’t Try This at Home.

Only once does YoungBoy remember it snowing in Baton Rouge; here in the mountains this time of year, it sits at least two feet deep daily. After checking briefly on the babies, he lights a cigar and beckons me through the garage and down toward the wooded dirt bike track, yelping for XO to join us. Out here, it’s a postcard: white trees, white mountains, ice blue sky. Everyone’s up to their knees in snow, and no one’s more excited about it than YoungBoy, whose ripped white jeans and jacket have now become camouflage. He points animatedly to where the bike path goes, a clearing where you can do doughnuts. “Five K for a snow angel!” he dares XO, who came hardly prepared in a hoodie and slides. “Just fall back! But at least put your hood on.” XO topples backward into a puff of powder and sweeps out an angel silhouette to YoungBoy’s delight, and the two laugh as they tramp back uphill.

As for what will happen when his ankle monitor is removed, YoungBoy would rather not think about it. No date is currently scheduled for his remaining federal trial, according to an email from his lawyer, because “the government is appealing the court’s ruling on our motion to suppress evidence, and that matter is pending before the United States Fifth Circuit Court of Appeals.” They declined to comment on his bail conditions. “The day I walk out this door and am free to do what I want, it’s going to be a lot of doing, or it will be done to me,” YoungBoy says. “So I’m not rushing back to that. I have a family.” He doesn’t plan to leave Utah anytime soon, though eventually, he would like to buy a place with even more land “where no one knows what’s going on on it.” He has spoken previously about his disinterest in touring but might reconsider if the shows were overseas where he could see some new places — he has always wanted to visit the Eiffel Tower, especially since watching Ratatouille. Asked what he looks forward to most, YoungBoy hesitates for a moment. “Change,” he replies softly. “I am very curious of the person who I shall become.”

YoungBoy Never Broke Again, Billboard Cover

This story will appear in the Feb. 4, 2023, issue of Billboard.

YoungBoy Never Broke Again: Photos From the Billboard Cover Shoot

Up a winding mountain road on the edge of Salt Lake City, past snow-dusted pines and freshly shoveled driveways, through a wrought iron gate that opens at the command of an armed guard yawning in a pickup truck, sits a handful of mansions designed like rustic ski resorts — and one that looks like a modernist mall. Another security guard idles at the end of the outlier’s heated driveway, which slopes past a garage where Maybachs and McLarens sit alongside muddy, toddler-sized four-wheelers and a terrarium housing a sleeping bearded dragon. At the front door, an inflatable Santa stands sentry, holding a sign that warns, “Nine Days Until Christmas!”

On a clear day like today, you can look out the living room’s floor-to-ceiling windows, over the icy swimming pool and presently invisible dirt bike track below, and the entirety of the Salt Lake Valley spreads out before you like an overturned snow globe. Inside, the space is all white and sparsely furnished, decorated with a pair of spindly Christmas trees, a half-dozen painted portraits — in one, a smiling young man feeds his daughter a cheeseburger — and an enormous plaque that glints in the sunlight and reads, “100 RIAA Gold/Platinum Certifications,” and, in larger letters, “YoungBoy Never Broke Again.” Its recipient, who introduces himself as Kentrell, sits quietly beneath it as a motherly woman named Quintina, who is not his mother but his financial adviser, paints his fingernails black.

Read the full YoungBoy Never Broke cover story profile written by Meaghan Garvey here.

2023 Rock and Roll Hall of Fame Nominees: Induction Odds From Least to Most Likely

The nominees for this year’s Rock and Roll Hall of Fame class were announced on Wednesday (Feb. 1) — and unlike last year’s group, which featured mostly previously nominated acts, eight out of the 14 artists featured in the 2023 crop are first-timers, including two in their first year of eligibility.

As has been the increasingly common trend over the last 10 years, the “rock” qualifications of this year’s Rock and Roll Hall of Famers are becoming increasingly flexible — this year, encompassing rap legends, pop superstars, country icons, R&B hitmakers and artists who are not easily classified under any one specific genre. There are still a handful of more traditionally rock-based acts recognized as well, but none of the Baby Boomer bands that have essentially comprised the Rock Hall’s foundation for most of its 35-plus-year existence.

The artists voted into the Rock Hall last year further suggested that a singular sound and legacy was more critical to induction than down-the-middle rock credentials. Dolly Parton, Eminem, Lionel Richie, Carly Simon and Eurythmics were all granted Rock Hall entry, despite none of them hailing from any traditional rock background. (Even the two most “rock” of the inductees — Duran Duran and Pat Benatar — were early MTV-era stars whose induction would’ve been unimaginable for most of the Rock Hall’s lifetime, as they were afforded little respect from the traditional rock media during their commercial peaks.)

Will the nominees from this year follow a similar path? Let’s break the 14 artists down, from our picks for least likely to most likely to get inducted later this year.

Beyonce Announces 2023 Renaissance World Tour

Saddle up because Beyonce is kicking off Black History Month with a bang. Queen Bey took to Instagram early Wednesday morning (Feb. 1) to announce that her long-awaited Renaissance World Tour 2023 will officially kick off this year. The global trek will kick off in Stockholm on May 10 and feature a mix of stadium and arena shows across Europe through June 27 before picking up in North America at the Rogers Centre in Toronto on July 8; that leg is currently slated to run through a Sept. 27 gig at the Caesars Superdome in New Orleans.

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The announcement photo may look familiar to fans, as she donned the same glittery attire on the cover of her seventh studio album. Bey also added “Renaissance World Tour” on her Instagram bio, further accenting the news. Last week, Beyonce performed a full concert for the first time in four years at a luxury resort in Dubai in front of influencers and journalists. The 19-song set included a collaboration with her oldest daughter Blue Ivy as the two performed their Grammy Award Winning record “Brown Skin Girl.”

Crowned a triumphant win by music lovers, Renaissance stormed to No. 1 on the Billboard 200 last year and rattled off two Hot 100 top-ten hits, including her chart-topper “Break My Soul.” The dance-centric album also notched nine Grammy nominations, the most for any nominee for this year’s ceremony. Bey is looking to rack up more trophy wins, as she currently sits at a staggering 28 wins. Nominated for album of the year, song, and record of the year, Bey is facing some stout competition, especially in the former. The R&B juggernaut will tango against Adele, Harry Styles, Kendrick Lamar, Bad Bunny, and more for album of the year. A win in this category would serve as Beyonce’s first. The 65th Grammy Awards will occur Sunday night in Los Angeles at 8 pm EST.

Check out Beyonce’s Instagram post below.

The Spinners Hope 4th Time’s a Charm After 2023 Rock and Roll Hall of Fame Nomination: ‘It’s a Pleasure Being Selected’

The Spinners have been nominated for the Rock and Roll Hall of Fame three other times — in 2012, 2015 and 2016. But for sole remaining founding member Henry Fambrough, being on the ballot has not lost its thrill.

“It’s a pleasure being selected by this,” Fambrough tells Billboard from his current residence in Virginia. “We’ve been in this position over years and years, but we just haven’t won anything yet. But it’s a pleasure being selected like this. When you’re nominated like that, at least someone is thinking about you. You’re not sitting at home not hearing anything — you know what I’m saying?”

The spinners were named on Tuesday as part of a class of nominees that also includes Kate Bush, Sheryl Crow, Missy Elliott, Iron Maiden, JoyDivision/New Order, Cyndi Lauper, George Michael, Willie Nelson, Rage Against the Machine, Soundgarden, A Tribe Called Quest, The White Stripes and Warren Zevon.

The quintet, which formed during 1954 and has been known at varying times as the Detroit Spinners and the Motown Spinners, has logged  17 Top 40 hits on the Billboard Hot 100, insuring immortality with R&B chart-toppers such as “I’ll Be Around,” “Could It Be I’m Falling In Love,” “The Rubberband Man,” “Then Came You” with Dionne Warwick and others. The group received a star on the Hollywood Walk of Fame in 1976 and was inducted into the Vocal Group Hall of Fame in 1999. 

It started out recording for manager/group member Harvey Fuqua’s Tri-Phi Records, then became part of Motown when Fuqua sold the company to his brother-in-law, Motown founder Berry Gordy Jr. Its successes there were only modest, with just two R&B chart Top 10s from a pair of albums. “We didn’t have our own producer at Motown, like the Supremes and the really big stars did,” Fambrough recalls. “We’d get (the songs) they didn’t do, or get the other producers who were trying to get in.” The Spinners did tour, often supporting Marvin Gaye and other Motown acts. And the group members had other jobs at Motown, including working in the record packing plant or tour managing other acts. Fambrough, meanwhile, served as chauffeur for Gordy’s mother.

Despite the limited success, however, Fambrough feels the Spinners were well-served by their Motown tenure. “Harvey Fuqua and Cholly Atkins, our choreographer, they taught us,” he says. “(Executive) Maurice King, he told us, ‘Look, we’re gonna build you guys, so once your hit records stop coming you’re gonna be able to work. People are gonna want to hire you because of your act.’ “We hung on to that, and it was true. When our hit records stopped coming we were still going to Vegas and on the cruise ships and stuff, ’cause people wanted to see us.”

The Spinners real success came when it signed to Atlantic Records during the early 70s, at the suggestion of Aretha Franklin. There the group met up with producer-songwriter Thom Bell, who started with “I’ll Be There” and promised the group that “a year from now, you’re gonna be the No. 1 group in the country,” according to Fambrough.

“And we were like, ‘Yeah. Right. Thank you’ — but it was true.” Teamed with Bell, and with the lead vocal triumvirate of Fambrough, Bobby Smith and Philippe Wynne, the Spinners reeled off a hit parade that left its Motown years in the dust and put the group on par with fellow hit-makers such as the O’Jays and Earth, Wind & Fire. The fertile stretch lasted into the late 70s, declining after Wynne left the group and the Spinners subsequently stopped working with Bell.

But the group has never stopped — and doesn’t intend to, according to Fambrough. During 2021 it even released Round the Block and Back Again, its first album of original material in nearly 40 years.

“We made a pact with each other, back in the beginning,” Fambrough says. “We said, ‘We’re gonna make it or we’re not gonna make it, but whatever we do we’re gonna do it together.’ And when one of the guys would pass away we would get somebody else to come in who was thinking like we thought and had the idea of the future that we wanted and just keep it going.

“I’ll stay with them as long as I can — I might be on a stool, but I’ll be on stage,” he adds with a laugh. “And if I’m not on stage, I’ll still be with them. The other guys…are gone, but they’re still with us any time we sing. This group’s bigger than any one of us.”

23 Latin & Spanish Artists to Watch in 2023

Every year, Billboard’s Latin staff compiles a list of artists to watch in the coming months. In honor of 2023, we are spotlighting 23 Latin and Spanish acts that cover a broad variety of Latin music genres, from pop to reggaetón to R&B, música Mexicana, and rock. 

In true fashion, Billboard Latin’s Artists to Watch list does not focus on brand new talent, but rather, on artists who have already made an impact, be it in the charts, media, streaming platforms, or public consciousness, and who we believe will make significant strides in their careers in the coming year. 

A significant number of rising Mexican acts are on the list, like Bratty, who with her charming lo-fi pop tunes will be performing at the 2023 Coachella Festival; Victor Cibrian, whose raspy voice is bringing a fresh take to the corrido movement; and Grupo Frontera, who since going viral last year, has become the only Regional Mexican act to achieve three songs on the all-genre Billboard Hot 100 chart, to name a few. 

All eyes are also set on the latest generation from Spain, including acts such as Quevedo, whose electro-urban fusions got international traction with his Bizarrap-assisted “BZRP Music Session, Vol. 52” and Pol Granch, who was nominated for best new artist at the 2022 Latin Grammys. On the list are also a wave of fierce and unapologetic Boricuas, like Villano Antillano, authentically making a name for themselves in a male-dominated industry.  

Additionally, we recognize artists such as Grupo Marca Registrada and Lasso, who’ve been hustling in the biz for over a decade and thanks to their new-found social media virality have not only gotten more fans but also their first-ever Billboard hits in 2022.

Some of the names on our list will be known to you, some will not. But we believe that all will make their next big mark in 2023. Below are Billboard’s 23 Latin and Spanish acts to watch in 2023, listed in alphabetical order.

ENHYPEN to Headline Inaugural We Bridge Music Festival & Expo in Las Vegas: Exclusive

K-pop fans will hit the jackpot when a new music festival comes to Las Vegas later this year.

Billboard can reveal exclusive first details for the inaugural We Bridge Music Festival and Expo, a new two-day music fest and three-day exposition celebrating Asian entertainment and culture hitting the Michelob ULTRA Arena at Mandalay Bay Resort and Casino and the Mandalay Bay Convention Center.

Billboard chart-toppers ENHYPEN are headlining the fest, marking the K-pop boy band’s latest U.S. arena performance. K-pop solo superstar Kang Daniel will join ENHYPEN, as will girl groups fromis_9, Dreamcatcher and VIVIZ, boy bands CIX and ONEUS, R&B-pop star BE’O, and more at the Vegas arena that hosted events like 2022’s Latin American Music Awards and Latin Grammy Awards.

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Alongside the concerts, the GRAMMY Museum will host a stage throughout three days on the expo floor, promising special performances and Q&A panels with the festival performers open to all attendees. Each artist panel will include “hi-touch” meet-and-greets with the artists for qualifying ticket holders.

The Grammy Museum in Los Angeles has hosted conversations and live performances from a range of Asian and Asian American talent in its years of public events, featuring BTS, Steve Aoki, Tiger JK, Yoonmirae, Lang Lang, Amber Liu, Lay Zhang, ATEEZ, Woosung, ENHYPEN and more.

In a press release, We Bridge also promises to bring attendees “what is now, new, and next in Asian music, media, art, and fashion.”

The destination event comes via Infinite Prospects Entertainment, the production and management company focused on bridging Asian media with western culture in the States, with the support of MGM Resorts International.

Previously, the two companies joined forces for a coordinated, city-wide celebration for BTS’ record-setting string of sold-out shows at Allegiant Stadium last April that included pop-up shops, Bellagio Fountains performances, and Vegas’ top attractions all glowing in the band’s signature color purple.

“I’m honored to be bringing a celebration of Asian culture to Las Vegas, one of the most culturally blended cities and entertainment capitals in the world,” says Alex Kang, CEO of Infinite Prospects Entertainment. “With the rise in Asian entertainment into mainstream prominence, we wanted to bring more awareness and access to artists, talent, and brands within our community. We are excited to have K-pop at the forefront of We Bridge’s music showcase this year as the industry’s impact and popularity continue to grow. We see this as our humble beginning and have a vision of building an even bigger stage that is widely representative of all Asian talent.”

Adds Chris Baldizan, MGM Resorts’ executive vice president of entertainment: “K-pop has quickly become a global phenomenon which Las Vegas experienced first-hand last year with BTS’ incredible sold-out concerts. The We Bridge event gives us another opportunity to partner with Alex Kang and his team to deliver multicultural experiences of music, media, art and fashion to the destination.”

Meanwhile, the Grammy Museum says its involvement honors its goal to connect music genres and diverse backgrounds just like millions will see at this weekend’s upcoming Grammy Awards on Feb. 5.

“Our mission includes paying tribute to our collective musical heritage while also celebrating the dynamic connection in people’s diverse backgrounds and music’s many genres,” says Michael Sticka, president/CEO of the Grammy Museum. “We look forward to celebrating Asian entertainment and culture by bringing our renowned public programming to the We Bridge stage.”

We Bridge Music Festival and Expo comes to Las Vegas from April 21-23 with tickets and packages on sale now. More information will be announced soon, including additional talent, ticket sales and programming details. For up-to-date news, fans can follow @webridgeexpo on Twitter and Instagram, and check out webridgeexpo.com.

Day 1 – Friday, April 21
ONEUS
Dreamcatcher
CIX
Kang Daniel

Day 2 – Saturday, April 22
BE’O
ONEUS
VIVIZ
fromis_9
ENHYPEN

*Full lineup to be announced

Peter Hook: 2023 Rock & Roll Hall of Fame Nom Could be ‘Olive Branch’ For Battling Joy Division/New Order Factions

Peter Hook says news of Joy Division/New Order‘s joint nomination for the Rock and Roll Hall of Fame “made me smile all day” after he learned the news on Tuesday (Jan. 31). It also made him chuckle a little too.

“To be honest with you, we were always against this sort of thing when we started,” the two groups’ founding bassist tells Billboard via Zoom from his home in England. “It was the old punk thing — we hope we die before we get old and destroy all the old musicians, etc. etc. and what rubbish awards ceremonies are. Then all of a sudden you get one, and as you get older you realize… yeah, it’s a wonderful thing. I’m humbled, I really am. It’s nice, and it’s fun to be appreciated.”

The groups were named on Tuesday as part of a class of nominees that also includes Kate Bush, Sheryl Crow, Missy Elliott, Iron Maiden, Soundgarden, Cyndi Lauper, George Michael, Willie Nelson, Rage Against the Machine, The Spinners, A Tribe Called Quest, The White Stripes and Warren Zevon.

And, he adds, “I will be rooting for us. Ever since we started as Warsaw, I’ve always felt great competition towards other bands. You want to do better than them, you want to achieve something. So this really appeals to me.”

The nomination marks the first inclusion on the ballot for either band. Joy Division has been eligible since 2004 and New Order — formed by Hook, Bernard Sumner and Stephen Morris (with Gillian Gilbert) after Joy Division singer Ian Curtis’ suicide in 1980 — since 2006. It’s not the first time the Rock Hall has put two bands together as a unit; the Small Face and Faces were inducted jointly back in 2012.  And Hook feels that the commonality between Joy Division and New Order makes their pairing both acceptable and appropriate. 

“It feels OK to me,” he explains. “It was an odd thing. Joy Division was such a wonderful, powerful entity, and it was so sad the way it ended. But the three of us — Bernie, Stephen and I — got real strength from starting New Order together. We started (Joy Division) after seeing the Sex Pistols, and we’ve been banging our heads against walls and doors and kicking them down musically since then. We were always the square peg in a round hole as Joy Division and very much a square peg in a round hole as New Order. (The Rock Hall) is a hell of an accolade, but my God, I think either band has earned it. We are definitely up there without a shadow of a doubt.”

The potential of a Joy Division/New Order induction does come with the specter of some possible drama. Hook — who’s written two memoirs about his life and in outside of music — has been at odds with Sumner, Morris and Gilbert since 2011, when New Order reformed without him after a four-year hiatus. The resulting lawsuit was settled out of court, but Hook says the musicians “still haven’t spoken, personally in 11 years. We’re still fighting hammer and tong, tooth and nail… I think we’re going for the record for the longest group fallout in history. It’s very tragic.”

But he’s hopeful that, if inducted, all parties will put aside their differences at least for one night. 

“It will be a difficult awards ceremony if we get there, but as my wife said we’ve got to rise above these things… and be nice and be courteous and think the best,” Hook says. “Maybe this is the olive branch that we may need to end the injustices that were done with New Order in the end. It’s a very strange position to be in but, y’know, we’re not the first group that’s been ostracized by each other, and we won’t be the last.”

Since the schism New Order has released two studio albums along with several live sets and the 2020 single “Be a Rebel.” On Jan. 27 the box set Low-Life was released, compiling New Order 12-inch singles and filmed live performances. The group will play a set of shows in Texas during March, including an appearance at South By Southwest.

For more than a decade, meanwhile, Hook has led his band, The Light, in performing Joy Division and New Order albums in their entireties. He returns to the road in March for The World is a Vampire Festival in Mexico and starts a U.K. tour in April, playing both of Joy Division’s studio albums (Unknown Pleasures and Closer), a variety of New Order songs and the Substance compilations from both bands. 

“It’s all about music,” says Hook, who launched a music business master’s degree program at the University of Central Lancashire in England during 2012. “The reason it’s OK to be playing Joy Division was the fact I thought it needed celebrating more, and for me not to celebrate it I felt was wrong. So it’s been wonderful to do and it’s been wonderful to keep on celebrating New Order music, and probably I will be doing it until I die — and beyond.”