Music

Metro Boomin, The Weeknd & 21 Savage’s ‘Creepin’’ Hits No. 1 on Rhythmic Airplay

The new No. 1 on Billboard’s Rhythmic Airplay chart, “Creepin’,” yields rewards for all three of its billed acts: Metro Boomin, The Weeknd and 21 Savage. As the single tops the list dated Feb. 11, it gives Metro Boomin his first champ on the list, while The Weeknd ties for the third-most leaders in the chart’s history. Plus, 21 Savage replaces himself atop the list as “Creepin’” ousts his “Rich Flex” collaboration with Drake.

“Creepin,” from Metro Boomin’s Heroes and Villains album, advances from the runner-up spot to reach No. 1 on Rhythmic Airplay in its ninth chart week. The track seals its coronation with a 14% weekly bump in plays that made it the most-played song on U.S. monitored rhythmic radio stations in the week ending Feb. 2, according to Luminate.

For Metro Boomin, the new champ gives the producer his first No. 1 on Rhythmic Airplay from his sixth appearance on the list. His previous best was a No. 6 result for “Mr. Right Now,” a collaboration with 21 Savage that also features Drake.

The Weeknd, meanwhile, collects his 13th No. 1 on the radio chart and enters a four-way race for the third-most leaders among all acts. The Canadian superstar ties Bruno Mars, Chris Brown and Usher for the bronze medal. Here’s an updated look at the leaderboard for the most No. 1s since the chart began in 1992:

37, Drake
17, Rihanna
13, Bruno Mars
13, Chris Brown
13, The Weeknd
13, Usher
12, Beyoncé
12, Lil Wayne
10, Post Malone

Like his collaborators, 21 Savage also accomplishes a milestone through the current No. 1 as he replaces himself atop the chart. “Creepin’” captures the summit from “Rich Flex,” by Drake & 21 Savage, which falls to No. 2 after a two-week reign. The switch makes 21 Savage is the first artist to self-replace at No. 1 since Drake in 2021, when Yung Bleu’s “You’re Mines Still,” on which he features, ceded to “What’s Next.”

Plus, as his songs occupy the top two spots for a second week, 21 Savage is the first act to have a share of both the Nos. 1 and 2 ranks for consecutive weeks since DaBaby did so for three frames in 2020. Then, the North Carolina native’s “Rockstar,” featuring Roddy Ricch ruled for two weeks with Jack Harlow’s “What’s Poppin’” featuring DaBaby, Tory Lanez and Lil Wayne, in the runner-up spot before the pair swapped in the third week.

If being No. 1 now wasn’t enough, each of this week’s three leading acts also has another Rhythmic Airplay hit bubbling. 21 Savage’s “Rich Flex,” as mentioned, is at No. 2, while The Weeknd’s “Die for You,” a sleeper hit from his 2016 Starboy album, is at No. 3. The track was a Rhythmic Airplay hit in its initial release era and reached No. 16 in 2017, but thanks to attention, first on TikTok before it spread widely to streaming services and radio, reignited a radio campaign for the track that has clearly succeeded with listeners and radio programmers.

Metro Boomin’s new single, “Superheroes and Villains,” with Chris Brown and Future, is also progressing on Rhythmic Airplay. It jumps 37-26 in its second week on the chart, fueled by a 155% improvement in weekly plays.

What’s Your Favorite Burt Bacharach Song?

Legendary songwriter Burt Bacharach died Wednesday (Feb. 8) at age 94. As one of the most prolific musicians of his time, it’s impossible to overstate the enormity of Bacharach’s contributions to the pop canon and music history as a whole. But with so many iconic standards to choose from, Billboard wants to know: Which of the musician’s pop confections is your all-time favorite?

Billboard contributor Gary Graff shared his picks for Bacharach’s 10 best songs on Wednesday, and now we want to know what tops your personal list.

Is “I Say a Little Prayer,” the classic recorded in 1967 by Dionne Warwick and one year later by Aretha Franklin, your sentimental favorite? Or do you prefer “Walk On By,” Warwick’s pretty perfect breakout hit from three years before “Prayer”?

Carpenters recorded the definitive version of “(They Long to Be) Close to You” in 1970, but other versions of the wistful ballad were released by the likes of Dusty Springfield, Richard Chamberlain and, of course, the Queen of Twitter herself — though it was originally written for Herb Alpert.

Which song puts you in a happier mood: “Raindrops Keep Fallin’ on My Head,” as recorded for 1969’s Butch Cassidy and the Sundance Kid, or the kitschy “What’s New Pussycat?” from the feature film of the same name (and also that unforgettable moment in Steve Martin’s Father of Bride)?

Or maybe your favorite Bacharach ditty is one that didn’t make our list — from “Baby It’s You” and “Wishin’ and Hoping” to “Arthur’s Theme” and “What the World Needs Now.”

Vote for your favorite song by the late Bacharach below.

Rickey Minor Is Music Director for 2023 Oscars

Rickey Minor will serve as music director of the 2023 Oscars, airing live Sunday, March 12, on ABC. Minor last served as the show’s music director in 2020.

Raj Kapoor, who has been associated with the Oscars telecast for six years, returns as a producer. Kapoor has been one of three executive producers (along with Ben Winston and Jesse Collins) of the Grammy Awards the last two years.

These were two of the key announcements on Thursday (Feb. 9) as Glenn Weiss and Ricky Kirshner, executive producers and showrunners for the 95th Oscars, unveiled members of their production team. 

Minor has received 14 Emmy Award nominations for outstanding music direction, winning twice. He has been nominated three times for his work on the Kennedy Center Honors, twice for the Oscars, twice for the Grammy Awards and twice for “Grammy Salutes” specials to the Bee Gees and Aretha Franklin. He has also been nominated for the following specials: Genius: A Night for Ray Charles, An Evening of Stars: Tribute to Chaka Khan, Smithsonian Salutes Ray Charles: In Performance at the White House, Taking the Stage: African American Music and Stories That Changed America and Celebrating America – An Inauguration Night Special.

Minor’s other television credits include We Love NYC: The Homecoming Concert, The Tonight Show with Jay Leno, American Idol and The Primetime Emmy Awards. Minor has also worked with Adele, Jon Batiste, Beyoncé, John Legend, Ed Sheeran and many more.

Kapoor won his first Primetime Emmy last year as an executive producer of Adele: One Night Only, which won as outstanding variety special (pre-recorded). He has also been nominated three times for outstanding variety special (live) for the Grammys.

Kapoor’s recent credits include Beauty and the Beast: A 30th Celebration, Norman Lear: 100 Years of Music and Laughter, The Latin Grammys, several The Disney Family Singalong specials and Stand Up to Cancer. 

Returning members of the production team are Rob Paine, co-executive producer; Taryn Hurd, talent producer; Agathe Panaretos, writer; Dave Boone, writer; and Robert Dickinson, lighting designer.

First-time members of the production team are Sarah Levine Hall, producer; Erin Irwin, producer; Jennifer Sharron, producer; and Nefetari Spencer, writer. Irwin and Sharron are both executive producers of Jimmy Kimmel Live!. Kimmel is hosting the Oscars for the third time.

The 95th Oscars will be held on Sunday, March 12 at the Dolby Theatre at Ovation Hollywood and will be televised live on ABC and in more than 200 territories worldwide.

Jonas Brothers Ready to Fly on New Single ‘Wings’: Here’s When It Arrives

Prepare for take off, Jonatics! The Jonas Brothers revealed the release date for their forthcoming single “Wings” on Thursday (Feb. 9).

“WINGS. FEBRUARY 24. JonasBrothers.com,” the boy band wrote along with a new portrait of the siblings set against a backdrop of a cloudy sky at sunrise. In the photo, the three brothers smize directly into the camera in 70s-inspired outfits; while Nick Jonas looks sharp in a psychedelic printed shirt with his hands clasped behind his back and Kevin dons a sherpa-lined denim jacket, Joe Jonas holds center stage, raising a tattooed arm behind his head.

Fans were naturally giddy about the announcement of the song, which will precede the JoeBros upcoming studio set The Album, out May 5 via Republic Records. “On February 24th, Do not call me, Do not text me, don’t even email me, I will be listening to this song all day,” one follower commented on Instagram while another raved, “I’ve never been more ready for anything in my entire life LET’S GOOOOOOO.”

The brothers already previewed “Wings” when they received the final mix of the Jon Bellion-produced song earlier this month, where Joe could be heard singing, “When you give me love, I feel it/ I feel it, I feel it/ Got me runnin’ through the ceilin’/ The ceilin’, the ceilin’/ And my love, it never had a meanin’/ A meanin, a meanin’/ You gave me a reason, you got me believin’/ You’re makin’ me say” on its groovy chorus.

Next weekend, Joe, Nick and Kevin are set to return to Sin City for another round of their ongoing residency, Jonas Brothers: Live in Vegas, at the Dolby Live at Park MGM.

Check out the Jonas Brothers’ brooding single artwork for “Wings” below.

Sanremo 2023: Best and Worst of the Italian Festival’s First Night

Sanremo 2023 started with an unprecedented honor. Italy’s president, Sergio Mattarella, appeared among the audience of the Ariston Theatre, the first time a president had ever appeared at the festival. Accompanied by his daughter Laura, he seemed visibly touched by actor Roberto Benigni’s monologue in tribute to the 75th anniversary of the Italian constitution.

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The first night of the event was full of highlights – both great and questionable — from Chiara Ferragni’s debut as co-host, to Blanco’s angry reaction to a hearing problem, to Pooh’s excessively long medley. Then, of course, there were the performances of the first 14 contestants. Here is a recap of the memorable moments of the first night of Sanremo 2023.

The Best Moments

President Mattarella and Roberto Benigni Pay Homage to the Italian Constitution

Amadeus and Gianni Morandi (host and co-host of the show) saluted Mattarella. Accompanied by the orchestra, Morandi sang the Italian national anthem with the audience of the theatre.

Then Benigni joined them on stage. He celebrated the importance of the Sanremo Festival as a prime expression of Italian popular music, which is not always safeguarded by political institutions. Since Amilcare Rambaldi founded the event in 1951, Sanremo “has been holding a fundamental place in our society,” Benigni said.

“This edition is particularly special: We are celebrating the 75th anniversary of our constitution,” the actor went on. “You must be asking yourselves, ‘What’s the relationship between that and Sanremo?’ Well, they both celebrate freedom.” Benigni proceeded to quote Article 21 from the Italian constitution, his personal favorite, as it guarantees freedom of the press and expression of thought.

Mahmood and Blanco Sing “Brividi”

Mahmood and Blanco, winners of Sanremo 2022, attended the event as guest artists. After a memorable year — “Brividi” (“Shivers”) was Italy’s No. 1 song of the year, according to FIMI — they went back to where it all began, moving the audience with a touching performance. “It’s weird to come back a year later and feel the same emotions,” said Mahmood before leaving the stage. “This place is like home for me.”

The Best Competition Performances

Marco Mengoni arrived, sung impeccably, received well-deserved applause and left. Almost like in an old fashioned Sanremo. He handled the stage with the ease of someone who did not need to prove anything — he won in 2013 with “L’essenziale” (“The Essential Thing”) — and “Due Vite” (“Two Lives”) highlighted his great vocal versatility, ranging from almost rap-like verses to his unmistakable high notes in the chorus.

Coma_Cose stared into each other’s eyes and said that “farewell is not a possibility.” The duo, who are also a couple in real life, was about to break up after their huge success at last year’s festival, where they participated with “Fiamme negli Occhi” (“Flames in Your Eyes”), but that did not happen. Their performance of “L’Addio” (“The Goodbye”) was flawless. Elodie’s performance was among the most awaited. When she walked down the stairs in a total black look, she proved to be a real diva once again. On first listen, “Due” was maybe less memorable than her other singles, but her trademark smoky voice caught the audience’s attention from the first notes.

In a career spanning more than 50 years, pop act I Cugini di Campagna never participated in Sanremo — until this year, when they showed up with a great song, “Lettrera 22,” written by La Rappresentante di Lista, and silenced their haters’ comments.

The Flops

Pooh’s Long Medley

Roby Facchinetti, Dodi Battaglia and Red Canzian took full control of the stage of the Ariston Theatre and started a medley of their own classics that lasted 25 minutes. The nostalgia effect was guaranteed. But the living members (drummer Stefano D’Orazio died in 2020; a video of him singing was projected for a virtual duet on “Uomini Soli” [Lonely Men]) were not flawless, especially Facchinetti’s weird high notes and Battaglia’s playback-guitar shredding. Original member Riccardo Fogli joined them on stage and bassist Red Canzian tried to set the bar high, but it was not enough.

Salmo on the Cruise Ship

Cameras captured rapper Salmo next to a pool on the Costa Crociere cruise ship, which is anchored in front of Sanremo. While he does not need to prove his talent, he could have taken advantage of the opportunity to reach a new audience. Still, he sung a medley of his “Russel Crowe” and “90 Minuti,” surrounded by people dancing and drinking cocktails. He wore slippers and jumped into the pool at the end, still holding the microphone. It was too many rap clichés all at once.

Blanco’s Anger

The silliest moment came around midnight. Blanco hit the stage again to sing his new single “L’Isola delle Rose” (“The Island of Roses”), but he did not hear his own voice in the ear monitors. He lost his mind. He started kicking the roses that were placed as scenic design for his performance. Not the best behavior, but he revived the show with his punk attitude. At one point he stopped singing and just kept destroying the flowers. The audience did not appreciate it and started booing. Amadeus returned and said, “Come on, don’t we want to hear Salmo’s song?” General laughter. Then, Gianni Morandi was seen cleaning the stage with a broom. “Well, we can’t leave it like this,” he said.

The First Ranking

Accredited members of the press voted on the performances of the first night of Sanremo. Marco Mengoni, Elodie and Coma Cose pushed into the lead, while Anna Oxa occupies the last position. Here is the first partial ranking:

  1. Marco Mengoni
  2. Elodie
  3. Coma_Cose
  4. Ultimo
  5. Leo Gassmann
  6. Mara Sattei
  7. Colla Zio
  8. Cugini di Campagna
  9. Mr.Rain
  10. Gianluca Grignani
  11. Ariete
  12. gIANMARIA
  13. Olly
  14. Anna Oxa

SZA’s Mom Says She’s ‘So Glad’ the Singer Didn’t Listen to Her & Pursued Her Dreams

SZA may be a Grammy winning, Billboard 200 chart-topping artist now, but it was no easy journey getting here.

The star was the subject of a New York Times profile published this week, in which she details her rise to fame — which all started with her short time at Delaware State University, where she was planning to major in marine biology.

“I drank Malibu and smoked weed every day. And slept,” SZA said of her time in college, noting that she soon dropped out and moved back home to her hometown in New Jersey. She then lied about her age so she’d be allowed to bartend and sometimes dance at a number of strip clubs in Jersey and New York City.

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However, her older sister Panya Row found out about her job and told their mother, Audrey Rowe, who insisted that SZA leave the family home and figure out what her life’s direction will be.
“When I wouldn’t do the college thing they wanted, my mom kind of insinuated that I had to like, get out,” the 33-year-old singer said. “I started staying on people’s couches, and vibing aimlessly. That sent me into a crazy depression but also lit a fire under my a–.”

In hindsight, Audrey says that she is grateful that SZA followed her dreams. “I wish I knew then what I know now about listening to what your child has a passion for, and supporting that, whatever it is. It’s so hard to follow your own dreams,” she told NYT. “So many of us abandon it very young, especially if the people that we respect and love and trust think we could or should be doing something different. I’m so glad that she didn’t listen to me.”

The singer is fresh off the release of her long-awaited sophomore album, S.O.S., which immediately debuted at No. 1 on the Billboard 200, her first chart-topper. With more than 400 million streams in the U.S. during release week, S.O.S. became the second-largest streaming week for a female artist and third-largest of 2022 among all albums.

Dionne Warwick Says Burt Bacharach Death Is Like ‘Losing a Family Member’

Unmatched pop music composer Burt Bacharach died at age 94 this week, and his longtime friend and musical collaborator Dionne Warwick shared her thoughts in a heartbreaking statement on Thursday (Feb. 9).

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“Burt’s transition is like losing a family member,” she wrote in the press statement. “These words I’ve been asked to write are being written with sadness over the loss of my Dear Friend and my Musical Partner. On the lighter side we laughed a lot and had our run ins, but always found a way to let each other know our family, like roots, were the most important part of our relationship. My heartfelt condolences go out to his family, letting them know he is now peacefully resting and I too will miss him.”

Many of Bacharach’s songs, written with lyricist partner Hal David, were popularized by Warwick, whose singing style inspired Bacharach to experiment with new rhythms and harmonies, composing such innovative melodies as “Anyone Who Had a Heart” and “I Say a Little Prayer.”

According to the Associated Press, Bacharach died on Wednesday (Feb. 8) at his home in Los Angeles of natural causes. The musical maestro was the mastermind behind 52 top 40 hits including “Alfie,” “Walk on By,” “Promises, Promises,” “Raindrops Keep Fallin’ on My Head,” “What the World Needs Now is Love” and “Do You Know the Way to San Jose?.” He had an incredible run in the 1960s and 1970s, making music with a wide range of pop, R&B and soul artists.

Dancer Maasa Ishihara on Accepting Differences, Maintaining Mental Wellness: Billboard Japan Women in Music Interview

Japanese dancer Maasa Ishihara sat down with Billboard Japan for its Women in Music interview series. The initiative launched last year in the same spirit of Billboard’s annual Women in Music event that began in 2007, and the Japan-based project also aims to celebrate women who continue to break new ground in music through various contents including interviews, live performances, and panel discussions.

Ishihara is a performer based in the U.S. who has shared the stage with some of today’s top artists including Justin Bieber and Ariana Grande. While she has enjoyed success in recent years, she almost gave up on her dancing career at one point and made a fresh start in the U.S. after moving there when she was 21 years old. Here, she shares some personal routines she uses to stay grounded in the highly competitive entertainment industry, and talks about the importance of accepting each other’s differences. 

You’ve built your career outside of Japan, but what was your childhood like? If there were any women you looked up to growing up, could you tell us about them?

I was born in Okayama City, Okayama Prefecture (in southwestern Japan). During my early elementary school years, I saw (J-pop superstar) Namie Amuro on TV and became obsessed with her. I wanted to be like her. There were no dance schools in my neighborhood, so I started singing and dancing by following her example, and that’s how it all began. Back then it was rare to see a female artist performing on stage with backup dancers (in Japan), and I’ll never forget that electrifying feeling when I first saw her.

I always thought I felt that way about Amuro because she represented a kind of tough woman that didn’t exist around me growing up, but recently I’ve come to realize that my mother was also a woman with inner strength. My mom wasn’t a very chatty type of person, but she always quietly watched over me and supported me. The reason why I’ve been able to come this far longing to be like Amuro is probably because strong women felt familiar to me since childhood, thanks to my mom.

So you’ve always admired women with inner strength, from those close to you to stars you saw on TV. Has that feeling been consistent then and now?

Basically, yes. I’ve lived in the U.S., where people with dreams come from all over the world, and have made a living in the entertainment scene where things can change dramatically in a year or two, so it was really important for me to be resolute. In my 20s, though, there were times when I became unsure of myself and struggled to become something I wasn’t. But ultimately, things like magnetism and strength are things you already have, so you just have to look for what you have and hone them. Now that I’m in my 30s, I’ve harked back to my roots and feel a renewed admiration for women like my mom and Namie Amuro.

You went to the U.S. by yourself and won your place in the entertainment industry there. How did you remain consistent? Do you have any tips or tricks you could share with us?

I adopted a lot of different methods until I settled into my own way of doing things. Starting from trivial stuff like, “Do I drink warm water or coffee first thing in the morning?” I eventually found my way to meditation. I think it’s really important to have a morning routine to get yourself into the right frame of mind for the day. When I wake up, I first keep my eyes closed before I pick up my smartphone and try not to think about anything. It’s actually hard not to think about anything. But I make a conscious effort to set aside 10 minutes to do that each day. When I reset myself like this, I can think, “What happened yesterday ended yesterday. I don’t know what today will be like, but I’ll give it my all.”

Therapy is also important. In Japan, the concept of mental care isn’t very familiar, but in the U.S., mental health counseling is common. People go to the gym to become physically fit or to the hairdresser to get their hair styled, right? In the same way, people go to therapy to treat their mental health. It’s important to take care of your mind as well.

So you learned to control your own mental wellness through meditation and therapy?

Yes. Life has its ups and downs, and we all tend to focus on the bad. But you can’t change something that has already happened. So letting it slide for the time being is effective. Even if you feel like you’re still in the midst of a difficult situation, try setting the problem aside and think about what you can do towards the future. And try to “stay ready” instead of “getting ready.” Then once the wave of difficulty passes, you can immediately seize the next opportunity. I try to be in that “staying ready” state both mentally and physically.

Your words are convincing because you’ve really seized those opportunities. Do you think being a woman has affected your career in any way?

Yes, being a woman and a foreigner in the U.S., I’ve felt the effects of various obstacles. It’s a tough industry for a woman to survive as an artist. Sometimes we’re regarded as sexual object in inappropriate situations by undesired people, or we’re underestimated or belittled for being a woman. Even if I was “staying ready,” I wasn’t allowed to stand at the starting line at times. Racial discrimination also persists. For example, no matter how hard I try to speak English, I’m not a native speaker and my pronunciation isn’t great. And because of that, I’m seen as being immature. I can’t count the number of times I felt mortified because people wouldn’t take me as seriously as others no matter how I sincerely I try to communicate. These kinds of things have been going on for a long time in general, but with the #MeToo movement and other reasons, the public has finally become aware of such problems in recent years and moments when minorities have their say are more common now.

Do you feel those influences in the entertainment scene?

I think you can sense the energy of creators trying to break down gender stereotypes in performances. While this is something that’s been done for a while, I get a sense that people are trying to pursue another level of open expression in recent years.

It feels like the number of artists who defy the boundaries of gender is gradually increasing in Japan as well. Likewise, the number of women who speak out and those who support them are increasing as well, but there still seems to be a lot of resistance.

Since moving to the States when I was 21, the biggest change from my days in Japan has been the daily contact with people of various races, backgrounds, faiths and genders. Being born in Japan and growing up in an environment where most of the people around me were Japanese, it took me some time to accept, understand, and coexist with those various differences. I realized that the things I thought were normal up till then were only a fraction of the many ways thinking and values that exist in the world, and felt the need to completely reset the things I thought were a given. I needed to understand, learn, and acknowledge those things that are different from me. When I shifted my way of thinking to “everyone is different and everyone is good,” my perspective broadened. Not only did I learn to accept differences, but I also began to spend time looking into myself, which led to a new awareness of my own identity and the beauty of Japan.

It’s not easy for anyone to accept people and things that are different from themselves and the unknown that they’ve never experienced. It’s scary. But taking that first step and experiencing a 180-degree change in the way I see things was an extremely valuable life lesson. I feel that if people around the world could accept and respect each other’s differences, we’ll be that much closer to world peace.

Check out an exclusive playlist of empowerment songs curated by Maas Ishihara below.

This interview by Rio Hirai (SOW SOWEET PUBLISHING) first appeared on Billboard Japan

11 Times Burt Bacharach Made Awards Show History

Burt Bacharach, who died on Wednesday (Feb. 8) at age 94, was one of America’s finest composers and arrangers. He most deservedly won a lot of awards over the years, and just missed out on a couple of others.

Bacharach won six Grammys, three Oscars and an Emmy. He and his long-time collaborator Hal David were nominated for a Tony for best musical in 1970 for the musical comedy Promises, Promises, on which they teamed with playwright Neil Simon. Promises, Promises was nominated in that category the same year as the smash Hair, which brought rock rhythms (and full-frontal nudity) to Broadway. Surprisingly, neither of these shows won. The award went to 1776, also a long-running hit, but one that is less well-remembered today.

If Promises, Promises had won, Bacharach would have become an EGOT the following year when he won a Primetime Emmy for his special Singer Presents Burt Bacharach. That would have made Bacharach just the second person to achieve the EGOT, following Richard Rodgers, who completed the sweep of Emmy, Grammy, Oscar and Tony Awards in 1962.

Another miss: Bacharach never received the Kennedy Center Honors. True, he and David received the Gershwin Prize for Popular Song, but many others have received both awards. It’s the Kennedy Center’s loss: Bacharach would have added luster to their roster of recipients.

Fortunately, Bacharach achieved so many awards feats that we don’t need to dwell on the shoulda-woulda-couldas. He had a 58-year span of Grammy nominations, from 1963 (a song of the year nod for the suave, if sexist, “Wives and Lovers”) to 2021 (a nod for best musical theater album for Burt Bacharach and Steven Sater’s Some Lovers).

Here are 11 times Burt Bacharach made awards show history.

50 Cent Reveals How Much Money He Makes From Each Concert

To paraphrase the immortal words of Jay-Z: 50 Cent is a business, man. The MC-turned-media mogul, celebrating 20 years since his classic debut, has grown his G-Unit empire into a sprawling array of TV and movie productions that, according to Fif’s new Billboard digital cover story written by Carl Lamarre, have made him a serious (and seriously rich) power player in Hollywood.

But even that cash flow can’t compare to the money truck the rapper says he’s backing up for touring these days. The MC — who is working on a new album with longtime friend and producer Dr. Dre while gearing up for his first extensive domestic tour in 13 years — shared how much things have changed since the pre-fame days when fellow rapper Master P was booking him.

“I think he [Master P] gave me like $80,000, and now I’m getting like $900,000, $1 million,” 50 claimed of his current per-show quote. “The coolest thing we create in America is celebrities. If you see LeBron [James’] fan base internationally, you’ll argue, ‘Why is he staying here?’ He’s that big internationally. For the most part, I can’t speak for everybody, but the international side of the game is different.”

And while he has tapped the brakes on new music lately, 50 said he hasn’t missed writing and recording as he’s built up his non-rapping resumé over the past decade. “I get the attention that I want from music when I want it. I just went out and toured 45 countries, and everywhere was sold out,” he said. “That made me want to offer new music that I could integrate into everything now. I’ve done what I wanted to do in the [sales] capacity. I’ve sold over 35 million records. Not singles — albums. With Em, it’s different because he’s never going to stop [recording]. It bugs him out that I can do TV production.”

The interview includes a rundown of the many lucrative business deals 50 has cut over the past two decades, including an investment in vitaminwater that earned him $100 million and his successful foray into TV crime dramas with the Starz Power empire, which earned him and TV writer Courtney Kemp Agbor a $150 million deal with the network for a three-series commitment.

That initial deal has allowed series executive producer 50 to oversee a sprawling Power kingdom that has spawned six seasons of the original, as well as hit spinoffs Power Book II: GhostPower Book III: Raising Kanan and Power Book IV: Force, as well as his show BMF, which followed the rise of infamous Detroit drug dealers the Black Mafia Family; the latter is now in its second season on Starz.