Music

Chris Young Parts Ways With Management Company The AMG

Chris Young has parted ways with Nashville-based management company The AMG (short for Artist Management Group), a rep for the singer has confirmed to Billboard.

Along with Brad Paisley, Young was one of Rob Beckham‘s flagship clients when he launched The AMG in 2019 with music manager Bill Simmons. The AMG’s official website still lists Paisley, Chris Colston and couple/musical duo Kat & Alex (who recently announced they are “parting ways both musically and romantically”) as clients.

Beckham launched The AMG after leaving his nearly 10-year tenure at WME Nashville (during which time he rose to partner/co-head) in 2018. Beckham’s clients at the booking agency included Young, Paisley, Garth Brooks, Reba McEntire and Blake Shelton. Beckham is a previous Billboard Country Power Players honoree and a CMA-SRO talent agent of the year award recipient. Simmons was previously a partner at management company Fitzgerald Hartley, managing the careers of Young and Paisley. Fitzgerald Hartley closed in 2019.

Young’s current radio single, “Looking For You,” is No. 16 on Billboard’s Country Airplay chart, and No. 31 on the Hot Country Songs chart. Since issuing his self-titled debut album in 2006, Young has earned 11 No. 1 Country Airplay chart hits, including his 2010 hit “The Man I Want to Be,” and 2015’s “I’m Comin’ Over,” which each spent three weeks atop the Country Airplay chart.

In 2021, Young’s collaboration with Kane Brown, “Famous Friends,” also topped Billboard’s Year-End Country Airplay songs chart, having reached No. 1 on the Country Airplay chart in July 2021.

Young is currently meeting with potential new managers.

The AMG did not respond to a request for comment.

Armani White & Icona Pop to Perform at 2023 Streamy Awards: See Performers & Presenters

The Streamy Awards are less than a week away, and on Tuesday (Aug. 22), Dick Clark Productions and Tubefilter shared the performer and presenter lineup for the event with Billboard.

Armani White is set to take the stage to deliver a medley of his viral Billboard Hot 100 hit “Billie Eilish” as well as “Silver Tooth,” before Icona Pop take the stage to perform their new single “Fall in Love” along with “I Love It,” their 2013 Hot 100 top 10 hit with Charli XCX.

This year’s presenters include social media stars Anna Sitar, Brianna Chickenfry, Chris Olsen, Colin and Samir, Delaney Rowe, Dream, Drew Afualo, Druski, Dylan Mulvaney, Happy Kelli, Kris Collins, Lizzy McAlpine, Michelle Khare, Pinkydoll, Rhett & Link, Ryan Trahan, Smosh, Supercar Blondie, Tana Mongeau and xQc. Additionally, RuPaul’s Drag Race alum Shea Couleé will be appearing throughout the show to interact with creators in the audience.

The Streamys Creator Honors are also returning this year to recognize three creators whose original content and unique voices have inspired and entertained millions worldwide. The awards will be presented by Amelia Dimoldenberg (Chicken Shop Date), Blogilates and Brandon Rogers. The Streamys will also present the inaugural Rolling Stone Sound of the Year award to the year’s most impactful songs on social media and popular culture.

Hosted by seven-time Streamy Award winner MatPat, the Streamys will air live on Sunday (Aug. 27) at 9 p.m. ET/6 p.m. PT here. After the livestream, the entire show will be available to watch on demand. For more information on the show, check out the Streamys’ website here.

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Stray Kids’ Felix Is Louis Vuitton’s New House Ambassador

Stray Kids has yet another ambassadorship under its belt. On Tuesday (Aug. 22), Louis Vuitton announced that Felix is the brand’s latest house ambassador.

“I am thrilled that Felix is joining Louis Vuitton as House Ambassador,” Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections, said in a statement. “I discovered Felix when I presented my Prefall collection in Seoul. It instantly clicked between us. He is really talented. I love his energy, his unique personality and his audacious sense of style.”

The brand followed up its announcement with a series of images featuring the K-pop star wearing an all-black look in denim, leather and PVC. “The Maison and @NicolasGhesquiere are pleased to welcome the South Korean vocalist-rapper-dancer and U.S. Billboard-topping @realstraykids‘ band member @yong.lixx as a House Ambassador, bringing his unique creative energy to this exciting new chapter,” the brand captioned the trio of images on Instagram.

Felix teaming up with Louis Vuitton comes on the heels of Versace announcing July 20 that fellow Stray Kids member Hyunjin was its newest global brand ambassador. “I am both inspired and honored to play a part in the House’s truly amazing heritage, and that Donatella believes I have the Versace attitude! I’m filled with anticipation and can’t wait to experience the artistic synergy with Donatella,” Hyunjin said in a statement following the announcement.

See the photos of Felix for Louis Vuitton below.

Diddy Announces ‘The Love Album: Off The Grid’: Here’s When It Arrives

Leave it to Diddy to reassure fans that “R&B is alive.” On Tuesday (Aug. 22), the Grammy-winning producer and rapper announced his latest record, The Love Album: Off the Grid. The new album is slated for a Sept. 15 release.

The Love Album marks Diddy’s first solo studio LP since 2006’s Press Play, which spawned the hit singles “Tell Me” (with Christina Aguilera) and “Last Night” (with Keyshia Cole). Diddy, who currently goes by Love, announced the news with a lavish trailer posted to his social media accounts. “Why am I doing this? Especially with the success that I’ve had, especially where my life, how stressful and treacherous this music business is,” he ponders. “My heart has been broken. I still have that question of, like, ‘Will I ever love again?’”

Based on the rest of the nearly four-minute trailer, it appears that The Love Album: Off the Grid is Diddy’s way of finding answers to those questions. Throughout the teaser, clips of him dancing with his late longtime partner Kim Porter and bonding with the newest addition to his family, daughter Love Sean Combs (10 months, with cyber security specialist Dana Tran), are interspersed with a healthy dose of behind-the-scene footage of the album’s recording process and some doe-eyed R&R with Yung Miami of City Girls. On Instagram, Diddy tagged a number of artists, some of which appear in the trailer, including Justin Bieber, Swae Lee, Mary J. Blige, Babyface, Jozzy, Yung Miami, French Montana, DJ Khaled, Teyana Taylor and 21 Savage.

As much as the trailer provides some glimpses into the creation of The Love Album, the new clip also finds Diddy navigating the pressures of fame and his overwhelming world of entertainment and business. From isolating on a private island without his phone to hitting exercises wherever and whenever he can, themes of health and wellness across the physical, mental and emotional realms loom over the Love Album trailer.

The announcement of The Love Album: Off the Grid comes on the heels of a string of recent singles from Diddy. Last year, he released the Bryson Tiller-assisted “Gotta Move On,” which peaked at No. 79 on the Billboard Hot 100, as well as the PARTYNEXTDOOR-featuring “Sex in the Porsche.” This year, he teamed up with City Girls and Fabolous for “Act Bad,” and guested on the official remix of Metro Boomin’s “Creepin’” (with The Weeknd and 21 Savage). Both “Creepin’” (best collaboration and best R&B) and “Gotta Move On” (best collaboration and best hip-hop) received nominations at the 2023 MTV Video Music Awards.

Watch the trailer for The Love Album: Off the Grid above.

Karol G’s ‘Mañana Será Bonito (Bichota Season)’ Debuts at No. 1 on Top Latin Albums

Just four months after Karol G crowned Billboard’s Top Latin Albums chart, she is back at No. 1 with her fifth studio album, Mañana Será Bonito (Bichota Season), which debuts atop the Aug. 26-dated list. The Colombian captures her third champ following KG0516 (2021) and Mañana Será Bonito (2023); the latter, the 17-track set that gave her a first Billboard 200 hit, ruled the Latin albums ranking for five weeks between March and April 2023.

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The five-and-a-half-month gap between the two Mañana albums hitting No. 1 is the shortest span between new No. 1s for a living woman on Top Latin Albums. Jenni Rivera had a quicker succession of No. 1s — between La Misma Gran Señora and Joyas Prestadas: Pop (less than three months apart, between Dec. 19, 2012 and March 16, 2013).

Mañana Será Bonito (Bichota Season) was released in three different formats, a nine-track standard wide digital album, a 10-track digital and streaming album and a 10-track CD and vinyl LP. The three 10-track formats include nine standard songs plus one bonus track.

Bichota Season arrives at the summit with 67,000 equivalent album units earned in the U.S. during the Aug. 11-17 tracking week, according to Luminate. As with all Karol G releases, streaming powers most of the album’s first week, with a total of 49,000 units from the consumption method. That figure equals to 68.26 million on-demand official streams for the album’s 10 songs. Traditional album sales contribute 17,000 units, while track-equivalent album units comprise 1,000 units.

An equivalent album unit equals one album sale, or 10 individual tracks sold from an album (track equivalent album units, TEA), or 3,750 ad-supported or 1,250 paid/subscription on-demand official audio and video streams generated by songs from an album (streaming equivalent album units, SEA).

With Bichota Season part of Karol G’s collection of hits, here’s the list of all her top 10s on Top Latin Albums, three of which debuted at No. 1:

Debut Position, Album, Debut Date

  • No. 2, Unstoppable, Nov. 18, 2017
  • No. 2, Ocean, May 8, 2019
  • No. 1, KG0516, April 10, 2021
  • No. 1, Mañana Será Bonito, March 11
  • No. 1, Mañana Será Bonito (Bichota Season), Aug. 26

Further, Bichota Season joins three other sets on Top Latin Albums this week, Mañana Será Bonito at No. 4, KG0516 at No. 18 and Ocean at No. 42.

Elsewhere, Bichota Season bows in the top five on the all-genre Billboard 200, at No. 3, her second top 10 on the tally, after Mañana Será Bonito launched at No. 1 in March. The album also earns Karol G her second top 15 entry on Vinyl Albums, at No. 14, following Mañana Será Bonito’s No. 6 debut and peak in July.

As Bichota Season arrives, nine tracks of the album debut on the multimetric Hot Latin Songs chart. The album’s new recruits join the set’s first single, “S91,” which rises 20-6 as the Greatest Gainer Sales/Streaming of the week with 8.9 million streams earned during the same period. Plus, it re-enters at No. 37 on the overall Streaming Songs list, and flies 25-6 on Latin Streaming Songs.

With three other tracks outside Bichota holding strong on Hot Latin Songs, Karol G places 13 simultaneous titles on the current tally. Here’s the recap:

  • No. 1 “Mi Ex Tenía Razón” (debut)
  • No. 2 “Qlona” with Peso Pluma (debut)
  • No. 6, “S91”
  • No. 12, “Una Noche En Medellín (Remix)” with Cris MJ & Ryan Castro (debut)
  • No. 13, “TQG,” with Shakira
  • No. 15, “Okidoki” (debut)
  • No. 18, “Amargura”
  • No. 19, “Me Tengo Que Ir” with Kali Uchis (debut)
  • No. 22, “Dispo” with Young Miko (debut)
  • No. 26, “Bichotag” (debut)
  • No. 29, “Gatita Gangster” with Dei V (debut)
  • No. 36, “Provenza (Remix)” with Tiesto (debut)
  • No. 44, “Watati,” featuring Aldo Ranks

Anitta, D-Nice, Sofia Carson Join Megan Thee Stallion, Conan Gray & More For 2023 Global Citizen Festival

Anitta, D-Nice and Sofia Carson have joined the star-studded lineup of the 2023 Global Citizen Festival slated to take place on the Great Lawn of New York’s Central Park on Sept. 23. The artists join a previously announced list of headliners that includes the Red Hot Chili Peppers, Ms. Lauryn Hill, Megan Thee Stallion, Conan Gray and Stray Kids.

Other performers, activists and actors slated to appear at the event include Bill Nye, Bridget Moynahan, Busy Philipps, Carmelo Anthony, Common, Connie Britton, Danai Gurira, Gayle King, Jordan Fisher, Lewis Pugh, Padma Lakshmi, Phoebe Gates, Rachel Brosnahan and Sophia Bush.

This year’s Global Citizen Festival campaign is focused on urging governments to take immediate action to address systemic issues around extreme poverty. “We’re thrilled to join forces with these passionate artists and advocates to call for urgent action to address the climate crisis, demand equity for women and girls and disrupt the cycles holding people in extreme poverty,” said Katie Hill, SVP, Head of Music, Entertainment and Artist Relations, Global Citizen in a statement. “This year’s campaign is driving a record number of actions from global citizens around the world, and we’re grateful to this year’s performers and presenters for leveraging their voices and joining us on the Great Lawn on September 23.”

Tickets for the 2023 Global Citizen Festival are free and can be earned by taking action on the Global Citizen app or here. The festival be broadcast and streamed on ABC, ABC News Live, Apple Music and the Apple TV app, Prime Video and the Amazon Music channel on Twitch, Facebook, Hulu, iHeartRadio, Instagram, Mediacorp, SABC, TikTok, TimesLIVE, Veeps, X, YouTube, the Global Citizen app and globalcitizen.org.  

Stray Kids, Demi Lovato, Karol G & More Set to Perform at 2023 VMAs

South Korean boy band Stray Kids and Colombian superstar Karol G are set to perform on the MTV Video Music Awards for the first time. The show is set to air live from Prudential Center in Newark, N.J., on Tuesday, Sept. 12, at 8 p.m. ET/PT.

Italian rock band Måneskin is set to perform on the show for the second year in a row. American pop veteran Demi Lovato is set to return to the VMA stage for the first time in six years.

The fact that three of the first four artists announced for this year’s show are from outside the U.S. dramatizes how the music scene has become more global in recent years. This is a far more international cast than the inaugural VMAs in 1984, where there were five American performers (Madonna, Huey Lewis & the News, Tina Turner, ZZ Top and Ray Parker Jr.) and two Brits (Rod Stewart and David Bowie, the latter represented by a pre-taped performance from London).

Stray Kids will offer the U.S. broadcast premiere of “S-Class,” which brought them their second VMA nomination in as many years for best K-pop. The group was nominated in that same category last year for “Maniac” but lost to Lisa for “Lalisa.” “S-Class” is featured on 5-STAR: The 3rd Album, which entered the Billboard 200 at No. 1 in June, becoming the group’s third No. 1 on that chart in less than 15 months. It followed Stray Kids Mini Album: Oddinary andMaxident.

Karol G will bring “Bichota Season” to life on the VMAs stage. The singer’s Mañana Será Bonito entered the Billboard 200 at No. 1 in March, making her the first woman to reach the top spot with an all-Spanish-language album. Karol G, now in the midst of her first stadium tour, received three nominations this year – artist of the year and also best Latin and best collaboration, both for “TQG,” a collab with Shakira. This is the fourth year in a row that Karol G has been nominated for best Latin.

Lovato returns for her first VMAs performance in six years, just days before the Sept. 15 release of her remix album Revamped, which features rock versions of her hit songs. Lovato performed “Give Your Heart a Break” on the VMAs pre-show in 2012. She made her main stage debut in 2015 with “Cool for the Summer” and returned two years later to perform “Sorry Not Sorry.” The singer, who took home best video with a message in 2012 for “Skyscraper,” is nominated in two categories this year: best pop and video for good, both for “Swine.” Lovato is a 14-time career VMA nominee.

Måneskin is set to give the world-premiere performance of their new single “Honey (Are You Coming?),” which is due for release on Sept. 1. The Italian band made its VMAs and U.S. awards show debut last year when they performed “Supermodel.” They also won best alternative for “I Wanna Be Your Slave.” This year, the band is nominated for best rock for “The Loneliest,” making them the first Italian act to be nominated two years running in a main show category.

Taylor Swift leads this year’s nominations with eight nods, followed by SZA (six), Doja Cat, Kim Petras, Miley Cyrus, Nicki Minaj, Olivia Rodrigo and Sam Smith (five each), and BLACKPINK, Diddy and Shakira (four each). 

Fans can vote for their favorites across 15 gender-neutral categories, including video of the year, by visiting vote.mtv.com through Friday, Sept. 1. Voting for best new artist will remain active into the show. Nominations for social categories including group of the year and song of summer, will be announced at a later date.

MTV has yet to announce the host of this year’s show or the recipients of the Video Vanguard and Global Icon awards (though they have verified that those awards will be presented). Last year’s show was co-hosted by LL Cool J, Nicki Minaj and Jack Harlow. Those top honorary awards were presented to Minaj and Red Hot Chili Peppers, respectively.

Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic are executive producers of this year’s VMAs. Barb Bialkowski is co-executive producer. Alicia Portugal and Jackie Barba serve as executives in charge of production. Wendy Plaut is executive in charge of celebrity talent. Lisa Lauricella is music talent executive.

Ariana Grande Reveals She Got a ‘Wicked’ New Tattoo: It ‘Felt Very Right’

Ariana Grande is unable to talk about her role in Wicked amid the ongoing SAG-AFTRA strike. But she can talk about her new tattoo, which just so happens to be her character in the upcoming film adaptation of the musical: Glinda the Good Witch.

The star revealed in a new interview with Allure — which predominantly focused on the release of Grande’s new R.E.M. Beauty foundation line — that she’s gotten the original Glinda illustration in L. Frank Baum’s Wizard of Oz books inked on the back of her right hand since being cast in the Jon M. Chu-directed project. “This one I knew I wanted to get for a very long time,” she told the publication, showing off her hand.

“This is my most recent one,” she continued. “I waited forever to fill up this hand. And I thought, ‘I’m gonna wait for the right thing to come along,’ and yeah, that felt very right.”

Grande has many other tattoos, including a moon and sun illustration, as well as the name of her dog, Toulouse, inked on the back of her left hand. Just about all of the fingers on both her hands are adorned with designs, too, with a cloud, a heart, olive leaves, dots, a reference to the first song on her debut album — “Honeymoon” — and a thick coverup blocking out the word “Pete,” the name of her ex-fiancé Pete Davidson, which used to preside on her ring finger.

Filming for Wicked came to a halt as a result of the writers’ strike, just a few days before the project was expected to wrap.  “We were only a few days away from being done, so we were SO close,” Chu told fans on Instagram. “It’s been very painful to put a halt to it all but we will be back! And we will finish properly strong when the time is right.”

Shot just outside of London, Wicked will be take place over two films, the first of which is slated for a November 2024 theatrical release. As Glinda, Grande will star opposite Cynthia Erivo’s Elphaba, aka the Wicked Witch of the West, with Jonathan Bailey, Michelle Yeoh, Jeff Goldblum, Ethan Slater and more fleshing out the rest of the cast.

The project certainly hasn’t gone without its share of headlines. In July, Grande and Slater were reported to be dating shortly after the “Positions” singer’s split from husband Dalton Gomez went public. Neither of the actors have confirmed their romance.

Ms. Lauryn Hill Announces ‘Miseducation of Lauryn Hill’ 25th Anniversary Tour With Fugees

Ms. Lauryn Hill is hitting the road, and this time she’s bringing along some very special guests — the Fugees. In honor of the 25-year anniversary of her landmark album Miseducation of Lauryn Hill, she will be embarking on her first world tour since 2020’s Ms. Lauryn Hill Live in Concert trek, she announced on Tuesday (Aug. 22).

The Miseducation of Lauryn Hill 25th Anniversary Tour kicks off at Mystic Lake in Minneapolis, Minn., on Sept. 8, and closes in Climate Pledge Arena in Seattle on Nov. 9.

“The Miseducation of Lauryn Hill is and was a love song to my parents, my family, my people, my musical and cultural forebears, my teachers, my loves, my Creator. I wrote love songs and protest songs — (still love songs) about the subjects and interests that inspired and moved me. I was confident that what inspired me would resonate with an audience that had been led to believe that songs of that kind could only live in the past,” she said in a statement reflecting on the impact of her album. “I loved music, I loved people, I truly felt grateful to God for my life, and genuinely blessed to have a platform where I could share wisdom and perspective through music. I felt a charge to challenge the idea that certain kinds of expression and/or certain kinds of people didn’t belong in certain places. I loved showing what could work or happen provided there was imagination, creativity and LOVE leading the way.”

Grammy-winning reggae star Koffee will open on her stops in Australia Oct. 3 and Oct. 5. Fugees — the Grammy-winning, genre-bending musical collective of which Hill is a part along with Wyclef Jean and Pras — will reunite for their first tour in years to co-headline all U.S. and Canadian dates. (Pras was convicted in April in his political conspiracy case, and could face up to 20 years in prison. The announcement did not address whether the rapper will join the tour.)

There are currently 17 total dates for the Miseducation of Lauryn Hill 25th Anniversary Tour.

The Miseducation of Lauryn Hill, Hill’s debut solo album, arrived on Aug. 25, 1998. The album debuted atop the Billboard 200, making her the first solo female rapper to peak or debut at No. 1 on the ranking. The album spawned three singles that hit the top 40 of the Billboard Hot 100: “Doo Wop (That Thing)” (No. 1, two weeks), “Ex-Factor” (No. 21) and “Everything Is Everything” (No. 35). The Miseducation of Lauryn Hill won Hill five Grammys in one night, making her the first woman to do so; her album is also the first hip-hop record to receive the Grammy for album of the year. Now RIAA-certified Diamond, countless artists continue to cite The Miseducation of Lauryn Hill — which was added to the Library of Congress in 2015 — as a formative and highly influential body of work.

Over the past few months, Ms. Lauryn Hill has made a number of appearances at performances across the United States to celebrate the album’s anniversary. At Hip-Hop 50 Live at Yankee Stadium in The Bronx, N.Y., Hill surprised attendees as a guest during Nas’ set. She wore a hot pink blazer and staggeringly high stilettos as she tore through a medley of her biggest solo and Fugees hits. In June, Hill headlined the Roots Picnic festival, reuniting with the Fugees for the first time since 2021.

Here are all the dates for The Miseducation of Lauryn Hill 25th Anniversary Tour:

  • Sept. 8 – Minneapolis, MN @ Mystic Lake
  • Sept. 23 – New York, NY @ Global Citizen Festival
  • Oct. 1 – Gold Coast, AUS @ Promiseland Festival
  • Oct. 3 – Melbourne, AUS @ Rod Laver Arena (with Koffee)
  • Oct. 5 – Sydney, AUS @ Kudos Banks Arena (with Koffee)
  • Oct. 7 – Auckland, NZ @ Eden Festival
  • Oct. 17 – Newark, NJ @ Prudential Center (with Fugees)
  • Oct. 19 – Brooklyn, NY @ Barclays (with Fugees)
  • Oct. 21 – Washington, DC @ Capital One Arena (with Fugees)
  • Oct. 23 – Philadelphia, PA @ Wells Fargo Arena (with Fugees)
  • Oct. 26 – Toronto, ON – Scotia (with Fugees)
  • Oct. 28 – Chicago, IL @ United Center (with Fugees)
  • Oct. 30 – Fort Worth, TX @ Dickies Arena (with Fugees)
  • Nov. 2 – Denver, CO – Ball Arena (with Fugees)
  • Nov. 5 – Los Angeles, CA @ Kia Forum (with Fugees)
  • Nov. 7 Oakland, CA @ Oakland Arena (with Fugees)
  • Nov. 9 – Seattle, WA @ Climate Pledge Arena (with Fugees)

Know the Difference Between Corridos, Norteño and Sierreño? Our Mexican Music Dictionary Breaks Down the Genre’s Styles

Regional Mexican music is dominating the Billboard charts thanks to artists such as Peso Pluma, Fuerza Regida, Carin León, Banda MS and Edén Muñoz. Overall, the Mexican style is having an unprecedented year, with consumption up 42.1% so far in 2023, outpacing all genres except K-pop, which is up 49.4%. As of July 15 alone, 27 Mexican regional tracks entered the Billboard Hot 100.

But what, exactly, is Mexican music — or as it is better known in many places, regional Mexican music?

The general term encompasses many subgenres, from corridos and mariachi to norteño and banda. Historically, Mexican music — alive for more than a century and a half — has had a strong presence on both sides of the U.S.-Mexico border. Mariachi was symbolic of Mexico internationally, with which the country was recognized by outsiders. It is arguably the most international Mexican style, thanks to legends such as Vicente Fernández — and, before him, Pedro Infante, Jorge Negrete and José Alfredo Jiménez, during the great Golden Age of Mexican cinema in the 1950s.

Two decades ago, the rise of Sinaloan banda and norteño music (named after the region where it was born) came to complement the strength of Mexican music with new sounds and new forms.

For example, pioneering artists like Sinaloa native Ariel Camacho led the sierreño style with Los Plebes del Rancho. Although his life was cut short at the age of 22 in 2015, years later he inspired a whole group of Generation Z musicians, such as Ivan Cornejo and Yahritza y Su Esencia, who have brought the movement to the masses. Similarly, Sonora-born Natanael Cano, also inspired by Camacho, revamped the corridos with his own tumbado version and gave them a more streetwise approach, closer to the current generation.

Mexican music has gone from being a niche genre to securing a global audience thanks to a traditional musical base such as Banda MS or the revolutionary new approach of Peso Pluma. Over the last five years, the genre grew 604% in Mexico, compared to 212% in the United States and more than 400% globally on Spotify.

“Música mexicana has gone through a similar evolution that reggaetón also went through when it blew up; [the artists have] modernized the way they look, the way they write lyrics, creating a movement for their generation,” Maykol Sánchez, head of artist and label partnerships for Latin America and U.S. Latin at Spotify, previously told Billboard. “It has been a long time coming, and Mexican being such a strong culture in the U.S. with the population, it just makes sense.”  

Across the border, in the United States — home to the second largest Mexican community in the world — this genre is constantly evolving and continues to be the soundtrack of multigenerational households. Below, Billboard Español dissects the nuances and rhythms that exist within the burgeoning Mexican music scene.

— With additional reporting by Griselda Flores and Isabela Raygoza.