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The electronic music-focused Los Angeles wildfire relief benefit happening on Wednesday (Jan. 29) in L.A. has announced a stacked lineup.
Take place at The Bellwether, L.A. Gives Back: Fire Relief will feature sets from artists including AC Slater and Chris Lorenzo, Alice Glass, Chrome Sparks, Corey Sizemore, Goddollars, Ladies of Leisure, Love Bailey, Miss Tosh, Niohuru X, Paradise, Richie Panic, Spank Rock, Thee Mike B, Tech Grl, Walker & Royce, Poolside and more, including a group of acts who won’t be announced until they step onstage. Visuals will be provided by Strange Loop. See the complete lineup below.
Additionally, a livestream pre-show will feature performances exclusive to the stream from Sylvan Esso, Fat Tony, Marc Rebillet The Bob Baker Marionette Theater and more. The livestream will be hosted by Reggie Watts, Hannah Rad, Jesse Camp, Avita Ash and Samantha Urbani.
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The L.A. Gives Back: Fire Relief livestream will stream on the event’s website and through Billboard’s YouTube channel along with Brownies and Lemonade’s Twitch, VEEPS and on ON AIR from 4 p.m. to 2 a.m., starting on the evening of Jan. 29.
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Tickets for the 18+ live show, beginning at 7 p.m. at The Bellwether, are available here, with 100% of the proceeds going to the California Fire Foundation, MusiCares, Anti-Recidivism Coalition and the Pasadena Humane Society.
L.A. Gives Back: Fire Relief is being organized by IHEARTCOMIX, Brownies & Lemonade, Another Planet Entertainment (which owns The Bellwether) and Teragram. Organizers also include a fleet of L.A.’s most crucial electronic event organizers including A Club Called Rhonda, Emo Night, Ninja Tune, Mad Decent, Pangea Sound, Electric Feels, Lights Down Low, Shrek Rave and Production Club. The event also features support from Fortress Entertainment, Little Cinema, Little Secret, and Restless Nites.
LA GIVES BACK: FIRE RELIEF
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There’s a “Sticky” situation atop Billboard’s Rhythmic Airplay chart, as Tyler, The Creator’s single, which features GloRilla, Sexyy Red and Lil Wayne, climbs to No. 1 on the list dated Feb. 1.
The new champion is Tyler, The Creator’s first leader on a Billboard radio chart, more than seven years after his maiden airplay entry, “See You Again,” featuring Kali Uchis, debuted on Rhythmic Airplay in 2017. (Tyler, The Creator made his overall Billboard chart debut in May 2011 when his Goblin album arrived on several charts.)
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The track advances from the runner-up rank and was the most-played song on U.S. panel-contributing rhythmic radio stations in the tracking week of Jan. 17 – 23, according to Luminate, with a 7% jump in plays compared with the prior week.
“Sticky” knocks Kendrick Lamar’s “Squabble Up” from the Rhythmic Airplay throne after the latter’s two weeks in charge.
With the new champ, Tyler, The Creator achieves his first No. 1 on Rhythmic Airplay with his sixth charting title on the radio ranking. The single is easily his most successful at the format, outdoing his prior career best of No. 12 for “Dogtooth” in 2023.
GloRilla and Sexyy Red, meanwhile, land their second and third leaders, respectively, on Rhythmic Airplay. The women share another No. 1 collaboration, “Whatchu Kno About Me,” which reigned for three weeks beginning last December. In addition to that former champ, Sexyy Red also visited the summit when she and SZA featured on Drake’s “Rich Baby Daddy,” a two-week No. 1 in December 2023.
For Lil Wayne, “Sticky” adds a 13th No. 1 to the rap legend’s ledger, moving him into a tie for the fifth-most leaders in the chart’s history. He matches Bruno Mars and Usher’s career totals, and the trio trails only Drake (39), Rihanna (17) and Chris Brown and The Weeknd (14 each) among all acts since the Rhythmic Airplay chart launched in 1992.
Elsewhere, “Sticky” repeats at its No. 8 peak on the Mainstream R&B/Hip-Hop Airplay chart, but improved 8% in plays for the week. It reverses 5-4 on Rap Airplay, though it added 6% in total audience impressions during the tracking week.
“Sticky” appears on Tyler, The Creator’s latest studio album, CHROMAKOPIA, which dropped on Oct. 28, 2023. The set debuted at No. 1 on the Billboard 200 with the highest first-week total of the rapper/singer’s career and topped the chart for three weeks.
J. Cole has decided to start a blog. The Carolina rapper posted the first entry to The Algorithm on his Inevitable website, which also hosts his podcast of the same name. “This is just a place for me to share,” he wrote. “I been wanting a lil blog for years. Somewhere to post random sh– […]
Max B and Young Thug spoke over the phone recently, the imprisoned rapper revealed this week. The Boss Don — who is reportedly coming home later this year on Nov. 9 — posted a clip of himself talking to Young Thug over the phone on his Instagram Stories. “Man, I’m in here grinding this sh– […]
Music’s Biggest Night is just around the corner, airing this Sunday, Feb. 2. Though much is unsure about what the Grammys will look like this year, amidst the fires that have brought destruction and chaos to California this January, we know the nominees and we know (most of) the performers — enough to make educated guesses about some of the artists who might end up making for the night’s biggest stories.
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Breakout superstars Sabrina Carpenter and Chappell Roan are both nominated in each of the Big Four categories, and also making their debuts as Grammy performers on Sunday. Veteran pop leaders Billie Eilish and Charli XCX are also major nominees and expected performers, while Taylor Swift and Beyoncé are similarly up for the top prizes and expected to attend — but not to perform. And a big wildcard remains Kendrick Lamar, the seven-time nominee who will take the stage at halftime of Super Bowl LIX the following Sunday night.
Who will end up the night’s biggest winners among these A-listers? And who might surprise some folks elsewhere in the awards? Billboard staffers discuss all these questions and more below.
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1. With most of the biggest names in the last year in pop music up for one or multiple of the top prizes on Sunday night, which star do you think stands to gain the most with a win or two in the Big Four categories?
Katie Atkinson: I would say the most to gain would be Chappell Roan, because she’s obviously reached incredible heights over the past year, but she’s still the kind of artist that your mom has maybe heard about on a morning show but doesn’t know her music. A big night on Sunday – anything from winning best new artist to sweeping the Big Four categories, à la Billie Eilish in 2020 – could turn her into a household name. Of course, Beyoncé finally winning album of the year would be a huge storyline, but what does Queen B still have to gain, honestly?
Eric Renner Brown: Charli XCX. She’s a well-established artist who’s had barely any Grammy recognition in the past (prior to this year, her two nominations were a decade ago, for Iggy Azalea’s “Fancy”), and she’s defined by her penchant for creative reinvention – so the possibility that she’ll be nominated in future years feels less inevitable than it does for many of her Big Four competitors. Given Brat’s crossover, zeitgeist-seizing appeal, as well as the eight nominations she secured, 2025 could well be Charli’s best shot at adding “Grammy-winner” to her resume.
Kyle Denis: I think it depends on the category. If Beyoncé takes home AOTY, that’s probably far and away the biggest story of the night; she gains a highly coveted honor that often eluded her, the Recording Academy gains some credibility back. If Kendrick Lamar takes either ROTY or SOTY (or both) with “Not Like Us,” that’s a major moment for him (first General Field victory ever), hip-hop (second-ever hip-hop song to win these categories after “This Is America” in 2019) and diss tracks (stamps “NLU” forever despite ongoing lawsuits).
Generally, however, I think Chappell Roan stands to gain the most with a win or two in the Big Four categories. Beyoncé and Lamar are already megastars, as are other GF nominees like Taylor Swift, Billie Eilish, Bruno Mars and Lady Gaga. A televised Grammy win gives Chappell an opportunity to win over the swaths of the public that still aren’t hip to her – and it’s the ultimate seal of approval for any musician. Between her incredible journey and what she means to so many young people across the country, any Chappell victory would be the night’s crowning moment.
Nonetheless, if The Beatles pull off that ROTY win, perhaps the night’s biggest winner is actually AI.
Jason Lipshutz: Beyoncé. While it’s tempting to say that fast-rising artists like Sabrina Carpenter and Chappell Roan would reach a new level of stardom with major Grammy wins, both are unquestionable A-listers who are going to be at the forefront of pop for a long time, regardless of Sunday night’s outcome. Similarly, Taylor Swift and Billie Eilish have already taken home album of the year trophies (four of them for Swift!), and even if he goes home empty-handed, Kendrick Lamar gets to perform at the Super Bowl one week later. To me, Queen Bey has the most at stake, because this particular achievement remains the one box she has yet to check in a legendary professional career. If Cowboy Carter takes home album of the year, the win will feel momentous and career-capping in a way that it won’t for any other artist.
Andrew Unterberger: Charli XCX. For someone who’s spent the better part of the last decade at the fringes of the mainstream to emerge victorious in the starriest pop year the Grammys has had in ages would make for a true career-peak victory lap, and would further cement her place in the ruling class for years to come.
2. With so many big names in contention, at least one is almost guaranteed to go home empty-handed. Who do you think we’re most likely to be talking about as one of the night’s unfortunate shutouts?
Katie Atkinson: Though we now know she will be in the building, I think there’s a real chance Taylor Swift could go home empty-handed on Sunday. While she has six nominations, there just seems to be more buzz around so many other artists, especially in the top categories. That said, her clearest path to victory is in the best music video category, which she’s won twice before: for the cinematic “All Too Well: The Short Film” in 2023 and the star-studded “Bad Blood” video in 2016. It will be interesting to see if she does win in that category (for “Fortnight” with Post Malone) whether they’ll televise the typically pre-broadcast award to get Swift onstage.
Eric Renner Brown: When it comes to the Grammys, I’ve learned not to bet against Taylor Swift. So while I think that The Tortured Poets Department is a sharp decline from the quality of her previous Grammy-winning work – not to mention inferior to much of the other music she’s competing against – it’s still easy to envision Swift walking away with a bunch of Grammy gold this Sunday. Sadly, I’ve also learned not to bet on Beyoncé, after she seemed bound for album of the year victories that never came to pass in 2015, 2017 and 2023. Stiff competition or not, we’ve seen the most decorated artist in Grammy history walk away empty handed in this coveted category before – and beyond that category, this year, record and song of the year are both positively stacked.
Kyle Denis: I think that unlucky person might be Taylor this year. The Tortured Poets Department is the highest-selling album recognized across the show’s 90+ categories, but Grammys aren’t solely determined by commercial statistics. Of her three General Field races, Swift doesn’t appear to be a frontrunner in any of them. And last year’s AOTY victory for Midnights might spur voters to spread the wealth this year.
Jason Lipshutz: Chappell Roan, sadly. The Recording Academy has a long track record of nominating, but not rewarding, popular music that is provocative to the point of challenging listeners — think recent albums by Kendrick Lamar, Lana Del Rey and SZA, all of whom have yet to win a Big Four trophy. Roan’s daring approach to pop and unflinching public persona have connected with Gen Z and made her a superstar, but I predict they will not help her on Grammy Night.
Andrew Unterberger: Also Charli XCX. The competition is a little too stacked with longtime household names and/or artists with massive 2024 crossover hits; I fear Charli may still be just a little too fringey as an artist and figure to get the inside track here. (Not that this would be the worst thing for her either — maintaining a little underground edge will likely do her wonders in the long-term anyway.)
3. The Grammys are just as much about the performances as they are about the winners and losers these days. Among the announced performers, who could you see really cementing or improving their star status with a really memorable performance?
Katie Atkinson: Chappell Roan has built up such a reputation as a game-changing live act, drawing record crowds to every festival stage she hit in 2024. But we’ve really only gotten two major TV performances from her so far: her Joan of Arc moment at the MTV VMAs singing “Good Luck Babe!” and her “Pink Pony Club” and “The Giver” twofer on SNL. There’s a big opportunity for her to make a lasting impression on the Grammy audience – both to the fans who’ve already bought in and to the many people who have heard her name but have no idea what she’s about.
Eric Renner Brown: Doechii, without a doubt. Her star continues to rise following August’s Alligator Bites Never Heal – she just scored her first solo Hot 100 entry – and I’ve heard lots of chatter about her recent charismatic Late Show and Tiny Desk performances. She’s enjoying a moment and I think she’ll win over the large network TV audience on Music’s Biggest Night.
Kyle Denis: Doechii, hands down. Every time she hits an awards show stage, Doechii ends the night as one of the most talked-about performers. In the past few weeks, Doechii’s performances on The Late Show, NPR’s Tiny Desk and Genius Open Mic have helped grow both her cultural capital and commercial pull. I expect the Grammys to be no different — and an undeniable performance would coincide beautifully with the steady streaming gains for her Alligator Bites Never Heal mixtape, which could take home the Grammy for best rap album.
Jason Lipshutz: While casual pop fans are already familiar enough with artists like Carpenter and Roan, Benson Boone and Raye — two bold, talented live acts — have the opportunity to build upon the success of their respective breakthrough hits and elevate themselves in primetime. Raye can certainly deliver roof-rattling vocals; Boone is capable of backflipping into the arms of America. Each of them could walk out of the Grammys ceremony with a much bigger profile.
Andrew Unterberger: Ladies and gentlemen, once again: Charli XCX! While I think she leaves the awards empty-handed this year, I also think she leaves with the most dazzling performance, one that really pushes at the boundaries of what a Grammy performance can be — like Tyler, the Creator’s incendiary “New Magic Wand” from a half decade ago. It’s the win I think she should (and will) be most focused on for Sunday night anyway.
4. Beyond the big stars in the Big Four categories, who’s a slightly lesser-known artist who you could see maybe making some headlines and attracting some notice with a notable win or two on Grammy night?
Katie Atkinson: While RAYE is nominated for best new artist, I don’t think that’s where she’ll make her mark on Sunday. I think a (maybe televised?) songwriter of the year win combined with a sure-to-be captivating performance (it’s what she does best) could be her biggest look Stateside yet after she was all but coronated as the U.K.’s next big thing with her record-breaking six wins at the 2024 BRIT Awards. The Grammys being perfectly timed with her current single “Oscar Winning Tears.” breaking onto the Pop Airplay chart this week could be the recipe for a big post-Grammys breakthrough.
Eric Renner Brown: Before this year, the electronic music veteran Four Tet had only received two Grammy nominations, both for remixes of other artists’ work; now, his sublime 2024 album Three is nominated for best dance/electronic album, and its single “Loved” is up for best dance/electronic recording. Four Tet’s profile has blossomed in recent years, as he headlined Coachella and Madison Square Garden alongside Skrillex and Fred again.., so much so that he feels like a serious contender against his competition this year – and a Grammy win (or two) would be a fitting capstone for one of the dance world’s most prolific and tireless innovators.
Kyle Denis: If RAYE can translate one of her three nominations to her a win, I think that would be an amazing, star-making moment for her. She’s already cemented herself in the UK with her 2024 BRITs sweep and acclaimed tour and festival performances, but a Grammy win coupled with a dazzling performance could help her make some real strides in the States – especially on the heels of her forthcoming “Born Again” collaboration with LISA and Doja Cat.
Jason Lipshutz: Doechii is a long shot for best new artist, but as a hip-hop artist who’s been crossing over to a greater listenership for months, and a scheduled performer at the Grammys ceremony, she could cause an eruption of attention regardless of how she fares in the category. And if she pulls off an upset in the best rap album category, as the only woman nominated this year against superstars like Eminem, J. Cole and Future? Get ready for one of the most memorable acceptance speeches of the evening.
Andrew Unterberger: Fontaines D.C. The toast of the adult alternative world leveled up commercially in a big way this year, and I could see the band walking away with either or both of best rock album and best alternative music performance. You won’t see them on the main telecast, natch, but it should make for some nice headlines (and maybe a memorable pre-show acceptance speech) for the ascendant Irish quintet.
5. Outside of the educated guesses you’ve already made here, make one bold prediction for Grammy night.
Katie Atkinson: My hot take going into this year’s Grammys is that Doechii has a solid chance to be a spoiler in the best new artist category. I still think it’s Chappell’s to lose, but you can feel the buzz and respect around Doechii that’s been building for years. I vividly remember seeing her perform for the first time at the 2023 Billboard Women in Music event and being absolutely blown away by her talent, and she seems to have that effect on anyone who gets the chance to see her work her magic. She also has three other nominations down ballot, and if she could pick up one of those – maybe best rap album for the spellbinding Alligator Bites Never Heal and/or best rap performance for “NISSAN ALTIMA” – she has a real chance to make a lasting impression on Sunday night. And she’s performing too!
Eric Renner Brown: I love Khruangbin more than any of this year’s best new artist nominees. I also do not think Khruangbin should win best new artist – because Chappell and Doechii feel like generational talents; because several of these artists have had massive chart success, when Khruangbin has had virtually none; because Khruangbin has been around for more than a decade and a best new artist win for them would stretch the Grammys’ definition of “new” to a comical extreme. But the three things that are certain in life are death, taxes and the Grammys Grammy-ing – and Recording Academy voters disregarding all these arguments to award Khruanbgin best new artist would be such a classic example that it almost feels likely to me.
Kyle Denis: Whoever wins AOTY goes home with nothing else.
Jason Lipshutz: Taylor Swift is the most nominated artist in the history of the song of the year category, with eight career nods — but zero wins. That last part changes on Sunday: although I don’t think an album of the year win for The Tortured Poets Department is likely, “Fortnight,” her somehow-underrated duet with Post Malone, snaps her song of the year losing streak.
Andrew Unterberger: Chappell Roan decides against delivering another run-through of her much-nominated “Good Luck, Babe!” and instead opts for a pointed performance of LGBTQ anthem “Pink Pony Club” — with a guest appearance from Sir Elton John.
When 2024 turned out to be one of the most densely packed years for pop music releases in recent memory, it was a given that the following year’s Grammys would be extremely competitive. But as the days close in on Sunday’s ceremony, the face-off is starting to feel more and more contentious — especially in the album of the year category.
In 2025, some of pop’s most established titans are squaring off against breakout newcomers and tastemakers in the category, with no clear front-runner to speak of. For starters, last year’s winner Taylor Swift returns to the fold in 2024, this time with her 17-week Billboard 200-topper The Tortured Poets Department. If the prize was awarded based on sales, the Eras Tour headliner would have it in the bag, having recorded the second-highest first-week numbers in history — 2,610,000 units, to be exact — with her sprawling 11th studio record the in April last year. She’s also the reigning AOTY winner, taking home the award a record fourth time in 2024 for the year prior’s Midnights.
But Beyoncé is also in the race for the fifth time in her career, this time thanks to Cowboy Carter. Some people think that the critical acclaim of the country-bending, genre-exploring LP — which features all-star cameos from Dolly Parton, Willie Nelson, Post Malone, Miley Cyrus and more greats — might be the project to finally get the “Texas Hold ‘Em” singer that AOTY honor, which would become the crown jewel of her already record-high Grammy count (32 total).
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But three of last summer’s most talked-about ladies also share the category with Bey and Tay: Sabrina Carpenter, Chappell Roan and Charli XCX. All three women ruled the charts last year with their respective projects, with Short n’ Sweet, The Rise and Fall of a Midwest Princess and Brat, respectively, all spawning year-defining viral hits and turning their creators into superstars.
And those are just a few of the heavyweights included in this year’s album of the year category, which will also see Grammy darling Billie Eilish‘s Hit Me Hard and Soft face off against André 3000‘s New Blue Sun and Jacob Collier‘s Djesse Vol. 4. Opinions about who should actually take home the coveted gramophone are rampant, but only Recording Academy voters can decide the fate of the nominees.
Except for here, where your voice is the one that matters: Tell Billboard which project you hope to see win album of the year at the 2025 Grammys by casting your vote in the poll below.
Nothing pairs better with football than fried chicken and tequila. That’s why Popeyes is teaming up with Tequila Don Julio to curate a special Championship Lineup menu for the Super Bowl.
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The Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich includes a chicken breast fillet marinated in reposado tequila then fried in Popeyes crunchy buttermilk breading, topped with a tequila lime slaw, spicy spread, a barrel cured pickle and sandwiched between a concha roll. Additional items featured on the specialty menu include Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic 3-Piece Wings with a specialty sauce and a Spicy Strawberry Hibiscus Flavored Lemonade Mocktail.
For one day only, on January 31, select Popeyes restaurants in New York City, Miami and New Orleans, as well as the hometowns of the teams headed to the Super Bowl — Philadelphia and Kansas City — will feature the collaboration for customers over 21 years of age. In New Orleans, where the Big Game will take place this year, the items will be available at the flagship restaurant on Canal Street for an extended period from January 31 through February 9, while supplies last.
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To celebrate the collaboration, Tinashe will head down to New Orleans to perform at the Popeyes x Tequila Don Julio bash on Feb. 7. “It’s two things I’m a fan of coming together,” she tells Billboard of the collaboration. “It’s fried chicken and tequila. What more could you ask for?”
While drinking tequila, the “Nasty” keeps it simple. “I’m usually taking shots,” she says with a laugh.
It’s also the second Super Bowl she’s attending. “The Super Bowl was always a huge day in my family. We have a ton of big sports fans in the house,” she shares. “The halftime performance is something I always look forward to every year. I’m just so excited to be back and part of the Super Bowl energy. It’s always so much fun.”
Her performance at the Popeyes x Tequila Don Julio bash will be equally as fun. “I always have a lot of high energy in my performances,” she says. “It’s going to be dancing, going to be on your feet. It’s going to be a real fun, high energy vibe and a celebration.”
If you’re unable to get your hands on the Championship Lineup menu, you can still redeem a buy one get one free chicken sandwich when purchasing Popeyes on UberEats, as well as a $5 code to redeem on Tequila Don Julio until Feb. 9.
Flavor Flav has Selena Gomez’s back. The Public Enemy rapper came to Gomez’s defense on X earlier this week in the wake of the backlash she faced following her emotional reaction opposing the mass deportations taking place around the U.S. with Donald Trump in office.
“Team Selena Gomez. Again. That woman is always so brave to share her truth,,, and so many are quick to bully her,” he wrote.
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There was a mixed reaction in Flav’s replies representing both sides. “She is so real and honest! Love her,” one person wrote.
Team Selena Gomez. Again. That woman is always so brave to share her truth,,, and so many are quick to bully her.— FLAVOR FLAV (@FlavorFlav) January 28, 2025
Another fired back: “Nobody loves defending illegals like she does!”
Over the weekend, a shaken-up Gomez posted an Instagram Story crying over the ICE arrests and mass deportations of undocumented immigrants in the United States. “I’m sorry,” she captioned the since-deleted clip with a Mexican flag (Gomez is half-Mexican from her father’s side).
“All my people are getting attacked, the children,” she said while sobbing. “I don’t understand. I’m so sorry, I wish I could do something, but I can’t. I don’t know what to do. I’ll try everything, I promise.”
After deleting the clip, she posted a follow-up addressing the backlash. “Apparently it’s not ok to show empathy for people,” Gomez added in a follow-up IG Story.
Republican politician Sam Parker even called for the Texas-bred star to be deported in a post on social media. However, Gomez was unfazed by the threat. “Oh, Mr. Parker, Mr. Parker,” she responded, per People. “Thanks for the laugh and the threat.”
Selena Gomez previously served as a producer on Netflix’s Living Undocumented documentary in 2019, which showcased the state of undocumented immigrant families in the United States.
The Emilia Pérez star also penned a Time essay in 2019 addressing immigration issues. “Undocumented immigration is an issue I think about every day, and I never forget how blessed I am to have been born in this country thanks to my family and the grace of circumstance,” she wrote.
It’s far from the first time Flavor Flav has shown love to Gomez. Back in November, he praised her for opening up about her mental health.
“I don’t know her personally,,, but Selena Gomez is one of the STRONGEST and MOST BEAUTIFUL people inside and out,” he gushed. “I applaud her for being so open about her health and mental health. And I applaud her even more for clapping back at haterz,,, but she shouldn’t have to.”
With a handful of exceptions, the era of rap’s six-figure super producer – when Scott Storch, Just Blaze, and Timbaland instrumentals effectively guaranteed radio hits – is over. The internet has made beat making more accessible than ever, and that diffusion means a Dutch teenager could craft one of the biggest records in music history for an unknown internet-savvy rapper dabbling in country tropes, or that a Romanian musician could become one of the go-to producers for Atlanta ragers Playboi Carti and Ken Carson.
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But even these seismic developments pale in comparison to what we’re seeing now: the beginning of generative AI in production and songwriting.
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Given its technical nature, production has always been a component of music-making ripe for new developments, from the introduction of DAWs (Digital Audio Workstations) in the late 1970s by Soundstream to the advent of the MIDI digital composition format all the way to the rise of downloadable sample packs and eventually, the integration of AI. A July 2024 survey conducted by Tracklib found that 25 percent of producers were using AI in some capacity. The majority of those AI adopters were using it for either splitting stems or mastering, but more than 20 percent of them were also incorporating it into their records.
That 25 percent isn’t just beginners – it includes some of the genre’s most successful producers. In October, Timbaland was announced as a strategic advisor for Suno AI, a generative musical tool with some controversy around its use of copyrighted material to train its model. He even told Rolling Stone he spent 10 hours a day experimenting with the platform and writing text prompts to recreate some of his own legendary records.
But the star producer who has most emphatically embraced AI is probably Illmind, a Grammy winner with credits for J. Cole, Beyoncé, and Jay-Z. Illmind has always been particularly ambitious when it comes to emerging technologies. He launched Blap Kits, his own sound sample platform, back in 2010, and started the AI-based LoopMagic earlier in 2024. With LoopMagic, musicians enter prompts into the interface for what sounds they want, and those are downloadable. (Subscriptions range from $25 a month up to $250.) They then own those sounds fully, per Illmind, though those in the lower-membership tier cannot package generated sounds as part of their own purchasable sample packs.
Illmind says that he was first introduced to AI as a musical tool back in 2016, when he experimented with a VST (virtual studio technology) plug-in that created MIDI chords and melodies. “I realized how powerful that was, because it was generating ideas from scratch that I musically wouldn’t normally think of,” he says.
While AI’s depiction in the media could lead some to believe it is entirely autonomous, these programs need to be trained on something, and that’s one of the biggest ethical concerns in its widespread musical implementation. In September, a bill in California passed necessitating transparency with generative AI, and the Federal Trade Commission has targeted “unfair or deceptive practices” in the medium through its Operation AI Comply. Suno and another company called Udio have been sued by the three major labels, alleging “mass infringement of copyrighted sound recordings,” igniting a debate around whether AI model training should fall under the category of “fair use.”
Illmind’s LoopMagic was “only trained with permissioned data,” per its website, which includes Illmind’s sprawling catalog. The company Musical AI lists its manifesto as “Ethical Attribution in Generative AI Music Models,” and founders Sean Power and Matt Adell say that they’re taking their extensive history in music and tech and applying it towards creating a fairer world of generative AI. (Adell, the company’s COO, was an executive at Napster, so he’s certainly familiar with disruptive technology in the musical world.)
“Very quickly things balloon into needing a tremendous amount of data and we care for that a lot – because that data to be able to train on that vastness of information requires inputs, requires objects that you can’t possibly do without including copyrighted content,” Power says.
Musical AI is trying to bridge the gap between existing musical creators and rights holders and AI companies, creating an ecosystem where artists are aware of any time their music is used to train AI and be financially compensated in those instances. Having worked through the period of illegal online downloads moving to paid downloads and eventually streaming, Adell says he thinks that the powers that be are comparatively responding much more quickly to the rise of AI, recognizing its urgency and transformational power for the music world.
“I actually think that industry agreements and government regulation are moving quite quickly compared to as they have in the past,” says Musical AI’s Adell. “When Sean and I started, we thought it could be five[-plus] years before all these mechanics get worked out – it [seems to] us now they’re going to get worked out in the next 18 months.”
Opinions on using generative AI to assist in music-making are decidedly split. Many defenders of the technology stress their belief that there will always be some human involvement in production and songwriting. Some artists, like Bay Area producer-vocalist Warren Long (a.k.a. Larrenwong) have embraced it, using programs like ChatGPT to help with lyrical ideas as well as the occasional musical program to aid in production, though he says the latter is often underwhelming and hasn’t frequently made it into his finished work. Still, he talks about AI in music creation with an emphatic pragmatism.
“I’m the first person to tell somebody to use AI for anything,” Long says. “I’m a proponent of it. We always read back and hear the case studies of people, they don’t take advantage of [emerging technology] and then they get left behind.”
Long says he has minimal “ethical qualms” around the use of AI in his own music. “At this point? If it sounds good, f–k it,” Long explains – though he says he’d be unlikely to use an AI program that took a percentage of his rights and royalties. So much of tech innovation has been driven by financial shrewdness, and in this brutal creative economy, the allure of a cheap tool for production or songwriting is similar to the appeal many industries are navigating with AI-led automation.
All of this connects to a kind of existential question in production and songwriting: how much conventional musical work should a music-maker be doing? Rap producers have always faced criticism on this front, from those who derided sampling, to critiques of using premade loops, to now this discussion around AI. A rap producer who advocates for AI could easily make the argument that critical resistance to generative AI is the modern equivalent of traditionalist listeners balking at Grandmaster Flash or the Beastie Boys building now-iconic records through sampling.
The difference here is that human artists were flipping those samples into new songs themselves, whereas these AI platforms are algorithmically combing through musical data with the only real input typically being a written prompt. Cam O’bi, best known as a producer for Chance the Rapper and Noname, addresses the question of whether software that’s trained on existing music without the ephemeral secret ingredient of human creativity can ever create anything truly new or innovative. His skepticism comes in part from a belief that the generative AI software can’t truly innovate, and will instead come up with simplistic regurgitations of the music that it intakes, not unlike how a green musician often struggles to create novel sounds and styles from what they’ve learned.
“When a person is learning how to make music or play guitar and they just keep f–king sounding like Jimi Hendrix, that just means that they still have learning to do,” says O’bi, who also has a budding solo career. “They have to get better, so that they can figure out how to incorporate Jimi Hendrix into their playing without just becoming a cheap imitation of him.”
O’bi explains that he has tried out different AI tools in his work, specifically for stem separation and to craft character voices that would appear on skits throughout one of his albums. (Attempting to combine his own voice with a pirate voice from the video game League of Legends, he found the results “unusable” due to poor audio quality, and the inability to direct the line reading. O’bi says he’s experimented with using ChatGPT like a rhyming dictionary to help move ideas forward, but has been consistently underwhelmed.
“ChatGPT is not a great writer,” O’bi says simply.
Illmind has used his LoopMagic AI program in sessions with other producers, including a widely circulated clip of himself and producer Dunk Rock (Gunna’s “fukumean” and “Cooler Than a Bitch”) generating a “Mysterious sample in F minor.” Even in that video, he does clarify that the software “was ethically trained by me,” and seems a little sheepish about the whole process, though perhaps just for comedic effect. Where it counts though, he’s all-in on the generative AI musical revolution, saying his goal is for LoopMagic to be the “ultimate co-producer.”
“There’s this quote that I read recently and it said, ‘AI won’t replace your job. The human beings that use AI will,’” Illmind says.
It’s not hard to picture a world where stem splitting and other rote, tedious tasks a producer must do for themselves are outsourced almost entirely to AI. Stem splitting, the act of separating the individual audio tracks of a song, typically to isolate vocals or a single instrument part, doesn’t fall under generative AI, but the more conventional use of the technology. It’s an important part of hip-hop production, but it has a different level of sacredness than the process of taking your blank screen and turning it into a track. Being able to use a generative AI tool is absolutely a skill, but it doesn’t seem like one that will make its way into every producer’s toolbox.
Obi says that he’d rather hire another co-producer to help with the workload – like a Dr. Dre or Kanye West has in the past – than to outsource key elements of his production work to AI technology: “Creating the music is really the most rewarding part. And the most fun part.”
Nominees: Take It Easy (Collie Buddz); Party With Me (Vybz Kartel); Never Gets Late Here (Shenseea); Bob Marley: One Love – Music Inspired By The Film (Deluxe) (Various Artists); Evolution (The Wailers)
Technically, there are only two original reggae albums nominated here this year. Incredible.
Vybz Kartel and Shenseea scored their first career nominations for their own music this year with Party With Me and Never Gets Late Here, respectively, both dancehall records. Reggae legend Bob Marley is represented through the One Love soundtrack, which features covers of Marley classics from several artists, including Grammy winners Kacey Musgraves, Daniel Caesar, Leon Bridges and Wizkid.
Collie Buddz’s Take It Easy and The Wailers’ Evolution are the remaining nominees. This is Buddz’s second nod in this category in as many years, while Take It Easy features contributions from Caribbean music giants such as Bounty Killer, B-Real and Demarco. The Wailers — formed by former members of Bob Marley’s backing band — are nominated with Evolution, which hit No. 5 on Reggae Albums.
As previous nominees, Shenseea and The Wailers are likely the frontrunners here, but keep an eye out for Vybz Kartel. Last summer (July 31, 2024), the King of Dancehall walked out of prison a free man after serving 13 years of a now-overturned life sentence for the murder of Clive “Lizard” Williams. By New Year’s Eve, the legendary deejay mounted Freedom Street — his first performance since his release, and the biggest concert the country had seen in nearly 50 years. Though Party With Me lacks an all-out smash à la “Fever” and “Clarks,” Kartel’s narrative may prove too irresistible for any of his competitors to put up a fight. The Freedom Street concert dominated social media, but it happened near the very end of the voting period (Jan. 3), when many voters had presumably cast their ballots already.
Shenseea is probably his stiffest competition here. Never Gets Late Here reached No. 4 on Reggae Albums and incorporates notes of pop-dancehall, R&B, rap, Afrobeats and, most importantly, reggae. With Grammy-approved producers like Di Genius, Tricky Stewart, Ilya, Stargate and London On Da Track in tow, Never Gets Late Here could muster up enough support to pull ahead of Worl’ Boss.
Nonetheless, there’s also a scenario in which Marley’s legend and the film’s box office success lifts the One Love soundtrack to a victory — even if the more exciting win would be Buddz’s project. Traditional reggae projects tend to triumph here anyway, which counts against Kartel and Shenyeng despite their strengths elsewhere.
Prediction: Vybz Kartel, Party With Me
Look Out For: The Wailers, Evolution