Music

Reba McEntire Talks the ACM Awards, Keys to Awards Show Hosting: ‘Keep It Interesting, Keep It Running Smoothly and Show Up’

When Reba McEntire watched last year’s ACM Awards and saw her buddies and fellow country icons Dolly Parton and Garth Brooks co-hosting the show and leading the festivities, she knew she wanted to join in again on the ACMs fun.

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“They were so great, I was like, ‘I want to do that again!,’” McEntire told Billboard, just days before it was announced that McEntire will host the Academy of Country Music Awards for a 17th time on May 16, when the 59th annual awards show streams on Amazon Prime Video, returning to the Ford Center at The Star in Frisco, Texas.

“I was really anxious to get back on the stage,” she said. “Going back to Texas is always good for me — because that’s close to home, southeastern Oklahoma.”

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The ACMs, which launched in 1966, has highlighted country music’s biggest stars for nearly six decades. But the awards show’s team is still intent on breaking new ground: In 2022, the ACM Awards made history by becoming the first major music awards show to exclusively livestream when it shifted from CBS to Amazon Prime Video.

McEntire, a member of the Country Music Hall of Fame, has 16 ACM Awards trophies to her credit, and nine ACM entertainer of the year nominations. She won the entertainer of the year accolade in 1994, and holds the most nominations for female artist of the year.

She says promoting new music and spending time with industry friends — as well as making new ones — are always big draws for taking part in the awards show ceremony.

“You get to go have fun with all your friends and buddies that you’ve gotten to know over the last 45, 50 years in the business and meet new people,” she said. “It’s the best place to get to meet the new artists, and that’s what I really enjoy getting to do. The last time I was at an awards show, it was Lainey Wilson. I got to hang out with her a bit, and Jelly Roll. Meeting new people and making new friends is what I love about the business.”

Having hosted a previous 16 ACM Awards ceremonies when the show was held in Las Vegas and various cities in California, McEntire knows well the work involved in preparing for hosting — from working with trusted writers to create and refine dialogue used for the evening, to balancing multiple outfit changes (McEntire says this year’s fashion theme will lean “a little more tough, sexy cowgirl”). She easily summarizes the essentials to being a great awards show host: “Keep it interesting, keep it running smoothly and show up. Be on time, be prepared.”

Of course, with live television, anything can happen. McEntire recalled how at the 2004 ACM Awards, producer Dick Clark assisted her in filling a time delay after performer Keith Urban’s guitar had been lost backstage.

“Dick was like, ‘Get out there and stall,’” she said. “I panicked. I mean, I got booed offstage in 1978 for telling jokes because I only had three songs to sing, so I think I have flashbacks of that when somebody says, ‘Get out there and wing it.’ I’m not [actor/comedian] Melissa Peterman — I cannot do that. So, Dick had to come out and help with it, and we got through it.”

Over the years, she’s learned a few key strategies for filling in any gaps.

“If anything does happen, they don’t have to depend on me to fill the space,” she said, “I’m going to have everybody mapped out in the audience that I will take a microphone down to, and they will be the ones to bridge the gap. There’s a lot of interesting characters in a country music industry party, so I will be making my rounds down into the audience.”

Through leading the ACM Awards more than a dozen times, McEntire has hosted in various configurations — both solo and co-hosting alongside artists including George Strait, Blake Shelton, Alan Jackson and John Schneider. Still, she does have a couple of bucket list people she would love to co-host with — including her beau, Rex Linn.

“I’d love to co-host with Rex. Rex is the biggest fan of music,” she said. “He and Melissa Peterman are two people who love music more than anybody. Boy, that would be fun. Melissa, Rex and me — the three of us hosting it? That would be a hoot. I would just sit back and have an iced tea and let them do all the work,” she quipped.

In addition to hosting, McEntire has over the years been responsible for some of the ACM Awards’ most prestigious and memorable performances, such as in 2007, when she performed “Because of You” alongside Kelly Clarkson. This year, McEntire will also perform her new single, “I Can’t,” which she called “a very strong woman’s song about standing up for herself.”

And yes — a new album is in the works, she says. McEntire worked on the project with producer Dave Cobb, who also worked on her 2021 album Reba: Revived Remixed Revisited.

“We’ve been working on it for over a year now, so not sure when it will be released, but I’m very proud of it,” McEntire said. “We wanted to do something a little more laid-back, with not so many instruments on it. But by the time we got more involved with it, we started putting more instruments back in and making it to where we like it.”

Ever a passionate music fan herself, McEntire says one of the projects she’s been listening to lately is Lauren Daigle’s Look Up Child. “I was listening to her album the other day. I love her singing and I got to sing ‘Back to God’ with her on the ACMs years ago — that was one of the highlights.”

McEntire added, “The ACMs have been very good to me, and the collaborations I’ve gotten to do, not only singing but hosting, have been very memorable.”

DCP is owned by Penske Media Eldridge, a Penske Media Corporation (PMC) subsidiary and joint venture between PMC and Eldridge. PMC is the parent company of Billboard.

Chicago Announces Celebration of House Music’s 40th Anniversary

40 years ago, a style of new music was emerging from Chicago. The sound was made for dance floors and played at clubs around the city including the Warehouse, a space after which the nascent genre — house music — was named.

Four decades later, house music is a global phenomenon heard in underground clubs, at massive music festivals and — via Beyoncè’s 2023 Renaissance tour — on stadium speakers.

This summer, the genre’s hometown of Chicago is celebrating house music’s anniversary and global impact with an official event series, House Music 40. The new run of parties and parades begins on May 29 with a free daytime party at Chicago’s Daley Plaza that will feature sets from hometown heroes Derrick Carter and DJ Heather. The event will be hosted by Mother Diva, a Chicago scene mainstay and the self proclaimed “Madam Ambassador of House.”

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Starting at 12 p.m., this lunch break party is co-sponsored by ARC Music Festival, which launched in 2021 as a platform to celebrate Chicago house and all varieties of the genre that came in its wake.

“I was raised on house music here in Chicago. It’s one of those rare global movements where we can still show our love and appreciation to a lot of the original pioneers and innovators,” ARC co-founder John Curley said in a statement. “House Music 40 understands that after everything those DJs have given us, it’s important for us as fans to give back. It’s impossible to fully thank someone for the gift of house music, but in every action we take with ARC we aim to keep letting them know that ARC is a living monument dedicated to them and house music everywhere.”

House Music 40 is a non-profit that aims to raise awareness of the contributions of Chicago house artists to the global dance scene and raise money for members of the Chicago house scene that are experiencing health issues.

Additional anniversary events this summer include the Chicago House Music Conference on May 31, the Chicago House Music Festival on June 2, the Inaugural House Music Parade and Festival on August 31 and other citywide celebrations.

ARC Music Festival returns to Chicago this Aug. 30-Sept. 1 at the city’s Union Park. The lineup includes Carter and DJ Heather, Marshall Jefferson, Dennis Ferrer, Armand Van Helden, Disclosure, Chicago-born star Honey Dijon, genre icons Carl Cox playing b2b with Green Velvet, German techno pioneer Sven Väth, a redux set from Kaskade, current phenom Dom Dolla, grime veteran Skepta and many more.

House Music 40

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Post Malone & Morgan Wallen’s ‘I Had Some Help’ Becomes Instant Smash, Boosts Both Artists’ Back Catalogs

Welcome to Billboard Pro‘s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.

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This week: Post Malone and Morgan Wallen see their whole catalogs lifted by their massive new collab, Tinashe gets involved with a hilarious TikTok trend around her new hit and an ’80s Johnny Cash single gets an unlikely second life soundtracking a viral pet trend.

‘Help’ Is on the Way: Post Malone & Morgan Wallen Earn Massive Streams Ahead of Hot 100 Debut



Considering how Morgan Wallen dominated the charts in 2023, and how Post Malone has been an in-demand collaborator for music’s biggest superstars in recent months, it should come as no surprise that their new team-up “I Had Some Help” is off to a fast start at streaming. Yet the country duet is exceeding even the loftiest expectations out of the gate — not only challenging for a No. 1 debut on next week’s Hot 100, but also for one of the biggest streaming weeks of 2024, while also lifting up Posty and Wallen’s respective back catalogs.

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In its first four days of release (May 10-13), “Help” scored 44.8 million U.S. official audio streams, while also earning 59,000 in digital sales, according to Luminate. We’ll see where the single’s first-week streaming total finishes in a few days, but the number likely won’t be too far off from Taylor Swift and Post Malone’s “Fortnight,” which currently holds the 2024 one-week streaming belt with 76.2 million streams. Meanwhile, “Help” has boosted Post Malone’s streaming catalog outside of the new single by 10% — 34.4 million streams from May 10-13, up from 31.3 million from the previous Friday-to-Monday tracking period — and Wallen’s by a little under 7% (102.6 million streams, up from 96 million streams), as fans click from “Help” to both artists’ past hits on streaming platforms.

And don’t look now, but Wallen may have another hit spinning off from his 2023 blockbuster album, One Thing at a Time: “Cowgirls,” featuring ERNEST, has been steadily climbing in streams over the past six weeks, from 5.6 million streams during the chart week ending Apr. 4 to 9.6 million streams during the week ending May 10, while entering the top 20 on Country Airplay. “Cowgirls” also climbs to a new peak of No. 6 on Hot Country Songs this week, which means that Wallen could have a pair of collaborations, one old and one new, in the top 5 of next week’s tally. – JASON LIPSHUTZ


Tinashe Courts Summer Streaming Hit with Meme-Assisted “Nasty” 



Eight years after her last Billboard Hot 100 entry, Tinashe could be gearing up for another big pop moment, should her sultry new “Nasty” single continue its streaming ascent. 

According to Luminate, “Nasty” — a taste of her forthcoming BB/ANG3L Pt. 2 — Quantum Baby LP, collected over 705,000 U.S. on-demand audio streams during the period of May 10-13. That marks an impressive 48% increase from just over 475,000 streams the previous weekend (May 3-6). 

Tinashe’s core fans greeted “Nasty” with fervent enthusiasm when it arrived on April 12, but a recent meme – that comes with its own built-in choreography – has helped the grow the song’s profile across a wider range of listeners. On April 27, X user @grruessome posted a re-posted a 2023 TikTok from user @nate_di_winer, replacing his clip’s original music (Hey Choppi’s “Blind”) with Tinashe’s “Nasty.” That post garnered over 10 million views on X, setting the stage for a true viral moment. While other songs, including Kendrick Lamar’s Hot 100-topping “Not Like Us,” have been laid over the clip, social media users can’t get enough of the Tinashe version. 

On TikTok, Tinashe tried her hand at the dancehall-inspired choreography with her own three consecutive TikToks, featuring her donning Nate’s signature white t-shirt and black-rimmed glasses combo. “Me trying to convince everyone this is the song of the summer,” she captioned one post, with subsequent videos teasing a potential “Nasty” remix. The official “Nasty” sound boasts nearly 15,000 clips on TikTok, with most users recreating the dance moves executed by Nate and his dance partner, TikTok user @_sheekz. 

Having already climbed to No. 30 on Spotify’s Viral 50 USA ranking, things are certainly looking up for “Nasty.” – KYLE DENIS


Adorable Pet Trend Revives 40-Year-Old Johnny Cash Song 



The timelessness of Johnny Cash’s music is practically a universal truth, but now we have proof that even his less-beloved works can still find ways to resonate anew. Thanks to an adorable TikTok trend, Cash’s “The Chicken in Black” — which the country icon once called “intentionally atrocious” — is experiencing a massive streaming boost. 

During the period of May 3-10, “Chicken” earned over 1.4 million official on-demand U.S. streams, posting an astronomical 5,656% increase from the 24,000 streams it pulled just a month earlier (April 5-11). The exponential week-over-week growth of “Chicken” is due to a TikTok trend in which users hold up their pet (or baby) and pretend to use them as a gun while acting out the lyrics to the song’s chorus. Cash sings, “I said, ‘Stick ’em up everybody, I’m robbing this place’/ Drop all of your money in my guitar case/ Don’t nobody move and don’t nobody reach for that door.” 

Cash released the amusing song as a single back in 1984 and it reached No. 45 on Hot Country Songs. The song’s streaming boost has also translated into an uptick in digital downloads, with 751 copies sold during May 3-10, a whopping 18,675% increase from just 4 copies sold during April 5-11. On TikTok, the official “Chicken in Black” sound boasts nearly 217,000 clips, with racoons, dogs, goats, cows, birds and babies all joining in on the fun. 

With Songwriter, his 72nd studio album and fifth posthumous studio LP, due next month (June 28), Cash is still collecting hits and blessing the world’s ears over 20 years after his tragic passing. – KD

Flavor Flav Slams Kansas City Chiefs Kicker Harrison Butker After Controversial Commencement Speech

Flavor Flav thinks Harrison Butker needs to take a step back. Following the Kansas City Chiefs kicker’s controversial commencement speech at Kansas liberal arts college Benedictine University over the weekend — during which the athlete advised women to focus on being homemakers rather than building careers — the rapper took to X Tuesday (May 14) to offer up some advice of his own.

“Sounds like some players ‘need to stay in their lanes’ and shouldn’t be giving commencement speeches,” Flav tweeted.

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The next day, the “Shake Your Booty” artist returned to the platform to write, “God is Good,,, imma man of faith and am grateful for all the opportunities I have in my life to support women and their choices. My whole team is women with a WoManager and LawyHers and am blessed to be surrounded by great women in life.”

Flav’s tweets come as Butker’s Saturday (May 11) speech has been blowing up online, particularly thanks to the kicker’s use of Taylor Swift lyrics in his remarks. Referring to the pop star only as “my teammate’s girlfriend” rather than by her name, he went on to quote her Midnights single “Bejeweled.”

“Familiarity breeds contempt,” he said while admonishing church leaders who he thinks gain too much satisfaction “from the adulation they receive from their parishioners.”

Elsewhere in the commencement address, Butker condemned everything from abortion to birth control, President Joe Biden, Pride month and “the cultural emasculation of men” before directly telling female graduates, “I think it is you, the women, who have had the most diabolical lies told to you.”

“How many of you are sitting here now, about to cross this stage, and are thinking about all of the promotions and titles you are going to get in your career?” he continued. “Some of you may go on to lead successful careers in the world, but I would venture to guess that the majority of you are most excited about your marriage and the children you will bring into this world.”

Billboard has reached out to the NFL and Kansas City Chiefs for comment.

Swift, on the other hand, has been vocal for years about her support of the LGBTQ community and her feminist beliefs. Flavor Flav has long been a fan of the “Anti-Hero” singer and refers to himself as the “King Swiftie,” and he attended her Eras Tour show in Detroit as well as the Eras Tour film premiere in Los Angeles last year.

See Flavor Flav’s tweets below.

Watch Olivia Rodrigo Handle an ‘Embarrassing’ Wardrobe Malfunction Like a Pro

Good 4 U, Olivia Rodrigo! The 21-year-old superstar had a small wardrobe malfunction during her show at London’s O2 Arena on Tuesday (May 14), but she handled it flawlessly.

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In a clip circulating TikTok, the singer is fittingly performing “Love Is Embarassing” when the laces of her bandeau top broke. The Grammy winner is then seen grabbing her top, preventing it from falling off, and catching the attention of one of her dancers, who swoops in to help fix it — all while the group maintains their high-energy choreography.

“Love’s embarrassing as hell,” Rodrigo sang in the chorus while her dancer helped her out, laughing at how well the lyrics fit the situation.

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The “Vampire” singer is currently in the midst of her trek’s European leg, which began April 30 in Dublin. It follows her initial run of shows in North America, which featured stops in Palm Springs, Calif., New York City, Toronto and more cities.

Rodrigo recently revealed the Asian and Australian legs of her popular tour. The Asian leg of the Guts World Tour kicks off Sept. 16 in Bangkok, Thailand, and will find Rodrigo traveling through Seoul, Hong Kong and Tokyo. Soon afterward, Rodrigo will play two shows in Melbourne followed by two in Sydney in October.

The new dates will mark the pop star’s first time touring in both places, bringing her up to a total of 82 shows globally by the time the endeavor ends later this year. She’ll be joined for all four Australian shows by rising alt-pop star Benee. See the full list of tour dates here.

Will Morgan Wallen Give Post Malone the ‘Help’ He Needs for Another No. 1 Debut?

The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. Next week (for the upcoming Billboard Hot 100 dated May 25), even with huge breakout hits cluttering the top of the charts, a big new collab may threaten to zoom past all of them.  

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Post Malone feat. Morgan Wallen, “I Had Some Help” (Republic/Mercury/Big Loud): Undoubtedly the biggest debut of the week will come from these genre-spanning Republic labelmates. While 2010s superstar Post Malone’s commercial fortunes have largely been declining this decade – 2023’s Austin became the first LP of his career to not spawn a single top 10 Hot 100 hit – he’s been buoyed this year by collabs with arguably the three biggest names in contemporary popular music: Beyoncé (the Cowboy Carter standout “Levii’s Jeans”), Taylor Swift (the Tortured Poets Department lead single and two-week Hot 100 No. 1 “Fortnight”) and now Morgan Wallen.  

Post’s latest star teamup looks like it might be on its way to following “Fortnight” to the Hot 100’s apex. “I Had Some Help” — apt title – reached the top of the daily and real-time charts on Spotify, Apple Music and iTunes shortly after its release on Friday (May 10), which is no small feat in this crowded a time for pop music. And while brand-new songs usually struggle to be competitive in the radio department, “I Had Some Help” has received such an instantly massive embrace on the airwaves that it’s actually already ahead of most of its primary competitors there: It’s drawn 17.3 million all-format airplay impressions in its first four days of wide release (May 10-13), according to Luminate, and made immediate-enough impact on country radio to debut at No. 18 on this week’s Country Airplay chart with just one day’s worth of plays (May 9).

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In another week – like, say, virtually any other week in May from 2020 to 2023 — “I Had Some Help” would be a no-brainer No. 1 debut. But of course, this has been an unusually loaded season for pop music, and “Help” will have to maintain its early momentum throughout the week to secure an entrance at pole position. If it does start atop the Hot 100, it will already mark the fifth different song to best the chart in the last six weeks, and the 13th different song total through 20 chart weeks this year – compared to both 2022 and 2023, where there were just seven total through the first 20 chart weeks.

Kendrick Lamar, “Not Like Us” (pgLang/Interscope/ICLG): It’s a little ridiculous that “Not Like Us” is really going to have to work to defend its title on the Hot 100 next week, since it debuted atop the chart with just five days of tracking this week and shouldn’t be slowing down much in its first full week of consumption. Ten days after its release and the song is still pulling over five million daily streams on Spotify in this country alone – a gargantuan number for most songs even on release day – and it remains atop both the real-time Apple Music and YouTube Trending Music charts, an absolute streaming juggernaut across the board.  

Where it’s lagging behind “I Had Some Help,” though, is in sales and on radio. The song has fallen out of the top three on iTunes, as “Help” has reigned on that chart since mere hours after its release, a clear front-runner to top Digital Song Sales next week. And while the rest of the culture has already adopted “Not Like Us” as the Song of the Late Spring, radio has been a little slower to get on board: The track drew 6 million in all-format audience from May 10-13, barely a third of the reach for Post’s and Wallen’s latest, although it’s a contender to make next week’s 50-spot Radio Songs listing.  

There are, of course, cards for Kendrick Lamar still to play to get the edge on “Help” — a video for the song has been rumored, and a potential remix featuring another of Drake’s old foes would undoubtedly do big business upon release. But with the headline-dominating feud largely dying down the past week, it may feel like overkill for Lamar to continue pushing his enemy-vanquishing smash – and once the first-week sales die down for “Help,” “Not Like Us” may regain the advantage after next week anyway.  

Tommy Richman, “Million Dollar Baby” (ISO Supermacy/PULSE Records): “Don’t forget about me!” croons Tommy Richman in smooth, rich falsetto. As much as next week’s Hot 100 race is a showdown between longtime chart heavyweights in Kendrick Lamar and both Post Malone and Morgan Wallen, you can’t count out the No. 2 song in the country in the decision, either. “Million Dollar Baby” has actually regained the top spot on Spotify’s daily chart – also with over 5 million plays daily — while remaining in the top three on Apple Music and iTunes, already rivaling Teddy Swims’ “Lose Control” and Benson Boone’s “Beautiful Things” for the biggest breakout hit of 2023 from a previously chart-unproven artist.  

However, radio has been a little slower to get the memo with Richman than with those other two artists’ breakthrough smashes. The song is growing on the airwaves, but only gradually: The song drew just 3.4 million radio impressions from May 10-13, already up from 1.9 million over the prior week (May 3-9), but still well short of its primary competitors. It seems near-impossible that top 40 can resist “Million Dollar Baby” forever, so its moment may still be coming down the line — it could debut on the Pop Airplay chart next week — but while it is at its (truly insane) streaming and sales peak, it may still be difficult for the song to find its way over the top.  

IN THE MIX 

Shaboozey, “A Bar Song (Tipsy)” (American Dogwood/EMPIRE/Magnolia Music): Another one of the feel-good breakout stories of 2024 is country singer-songwriter and Cowboy Carter alum Shaboozey, whose “A Bar Song (Tipsy)” has reached No. 3 on the Hot 100 and remains one of the best-streaming and best-selling songs in the country this week. Radio, again, is just joining the party: “A Bar Song” drew 5.5 million radio impressions from May 10-13, up from 5 million the prior week, and in a pop landscape this crowded (and only getting more crowded), it will likely need an extra boost to further break through.  

Sabrina Carpenter, “Espresso” (Island/Republic): Want a growing hit that radio is fully embracing? Look to Sabrina Carpenter’s “Espresso,” already a No. 4 hit so far on the Hot 100, which climbs 20-13 on the Pop Airplay chart this week, and is up 21% in all-format audience May 10-13 over the equivalent four-day period the prior week. Radio should only continue to grow for that song as the weather heats up, but its streaming and sales are slipping behind the competition – and with a new major release joining the mix seemingly every week this season, “Espresso” may need to make a big move while it’s still hot. 

Taylor Swift feat. Post Malone, “Fortnight” (Republic): Remember her? Taylor Swift’s blockbuster The Tortured Poets Department only got a week of cultural ubiquity before the Drake-Kendrick Lamar feud stole back the spotlight, and while “Fortnight” has reigned on the Hot 100 for two weeks already and is still streaming and selling fairly well (and also moves into the top 10 on Pop Airplay this week), it does feel a little like its moment has already passed. Whether Swift’s next move is to continue to push “Fortnight” or try to boost one of the certified fan-favorite Poets tracks up to its level — “I Can Do It With a Broken Heart” ranks second-highest on this week’s Hot 100, at No. 15 – remains to be seen, but you’d be a fool to assume you’ve seen the last of Swift in this discussion this season. 

Kehlani Announces Fourth Studio Album ‘Crash’: Here’s When It Arrives

Kehlani announced on Wednesday (May 15) that she’ll release her fourth studio album, Crash, on June 21.

Less than 24 hours after the Grammy-nominated singer-songwriter teased the LP’s title with a bevy of crash-related tweets, they also revealed the incredibly intricate album artwork on social media, which features them sitting atop a demolished red car while their legs are covered in a metallic, almost mermaid tail-like apparatus.

Kehlani (real name Kehlani Ashley Parrish) dropped “After Hours” as the first single from Crash in April, and the record — which samples Cordel “Scatta” Burrell’s “Coolie Dance Riddim” and was produced by Khris Riddick-Tynes and Alex Goldblatt — reached No. 14 on Rhythmic Airplay and No. 40 on Hot R&B/Hip-Hop Songs. Kehlani released the “After Hours” music video last week, which was set in Las Vegas. She teased a 30-second snippet of her upcoming single “Next 2 U” last week. “when y’all want it,” Kehlani wrote on Instagram and X.

Crash comes two years after her third album, Blue Water Road, which reached No. 13 on the Billboard 200 and No. 8 on Top R&B/Hip-Hop Albums charts. Prior to Blue Water Road, Kehlani dropped their Billboard 200 No. 2 sophomore album It Was Good Until It Wasn’t in 2020 — which is their highest charting album to date — and their debut album SweetSexySavage in 2017. She’s also previously dropped three mixtapes: Cloud 19 (2014), You Should Be Here (2015) and While We Wait (2019).

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See Kehlani’s Crash album announcement and artwork below.

After Making the Hot 100 & Signing With Epic Records, Mariah the Scientist Is Ready for the Next Level

It’s the dog days of tour for Mariah the Scientist. The 26-year-old R&B singer-songwriter is relaxing in her Detroit hotel room, alongside her older sister-manager Morgan Buckles, for a well-deserved off-day ahead of Mother’s Day in her jam-packed schedule.

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Performing in venues nearly double the size of her 2022 Experimental Tour, Mariah is trekking through the Midwest — with the finish line in sight at the end of the month, as the Atlanta native makes up a handful of dates after getting sick earlier in the tour.

Her third studio LP, To Be Eaten Alive, arrived in October, packed with love-drunk anthems and serving as her first release since moving from RCA to Epic Records. The project marked her first to make the Billboard 200, peaking at No. 93. She says she’s been thrilled with how the partnership has blossomed over the last seven months.

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“A lot of times labels get a bad rap,” she tells Billboard. “There’s a whole thing against labels, and I don’t really feel that way. It’s one thing to have a bad deal… It’s [another] thing to have a partnership. A lot of the narratives are pushing against that, but I feel like Epic brought something to the table.”

This year has brought on a series of wins for Mariah The Scientist, who also earned her first Hot 100 entry in January as part of Tee Grizzley and Chris Brown’s “IDGAF” (No. 100). She went back-to-back on the chart with a second entry in the following week, for her appearance on “Dark Days” (No. 70), from 21 Savage’s American Dream album.

“Those two Billboard [chart] entries were a milestone in my career,” she says proudly. “I feel like it encouraged and motivated me to get one [as a lead artist]. I’m glad they included me on that music, but now I wanna do it myself.”

Check out the rest of our interview with Mariah, as the singer opens up about bringing her cat on tour, keeping Young Thug in the loop about the Kendrick Lamar-Drake feud and much more.

How has tour been? What are some of your favorite stops so far?

It’s been really long this time, I guess. When I got sick, we postponed a few [shows] and that made it seem longer. The top three cities – Atlanta definitely was No. 1, Orlando and probably Detroit. 

Morgan Buckles: My favorite show was L.A. We were at The Wiltern, which holds about 3,000 people. Mariah was beginning to get sick around that time. She was upset about her outfit, she wasn’t in the best mood. As soon as she went on the stage, nobody could even tell. To me, if you ask her, she hates it. We have different opinions, and I’m sure it looks much different from her perspective — but from where I was standing, every single person was screaming on their feet. Usher came to the show and he was super proud of her. It felt so good to be so well received.

Do you have any hobbies on the road to stay sane on tour?

My cat, I bring him everywhere. He’s with me right now. I’ve taken him so many [places] — I’ve taken him places he wasn’t supposed to go. Everywhere we’ve gone. He’s been to Portugal. When I tell you this cat has been all over the world. He has been more places at the age of three than [anybody]. I wonder does he even know the life he lives? I’m sneaking him in and out it’s crazy.

Other than that, my hotel room workouts. I’m trying to keep my abs together. Running around with [Morgan], and my cousin running around with us and my newly-adopted sister DJ Honey. It’s been a good time. 

I respect that you’ve kept your prices low for your tour compared to some other artists. 

I feel like I have a lot of younger fans, so I don’t really want it to be not affordable for them. When I was young, I could not afford that stuff. When I go on the internet and I see the resale prices, it kinda upsets me. We talk about the resale prices a lot — because who the hell can afford that? I couldn’t back then, and I’m not saying nobody can now. It’s a little unfair. I guess it’s just I’m growing and it comes with it or whatever.

Even some of the merchandise is re-sold for ridiculous prices. In some ways, I’m flattered that people are willing to spend that on me. I hope they feel like they’re getting their money’s worth. I feel like we’re putting a lot into it. I just want everyone to feel welcomed here with whatever I’m doing. 

You’ve come a long way as a performer. How did you end up getting comfortable and what did you work on? I heard you reference ear-mouth coordination.

I think the show has evolved so much. I’ve been on five tours in the last two years. I’ve performed a lot since the beginning. Going on tour with bigger artists, Rod Wave, A Boogie [Wit Da Hoodie] and Future – and granted those are rap artists — I kinda use the opportunity as a case study on strangers with people who are not familiar with me or my music. I try to take that dynamic and focus more on the performance itself. When it’s your fans, they will accept you in any capacity. When it’s other people, you don’t want to psyche yourself out too much or strategize too much.

When I was on tour with other people, I just tried to have a good time. I feel energy is contagious. I feel like if I’m having a good time and enjoying my performance, it will rub off on other people. I used it as target practice, and when my tour came around, we spent a lot of time trying to elevate the production in general. I appreciate the fact my sister puts so much time into it. I feel like I can trust her with the task, when I was trying to focus on my part of the craft. I feel like it came out really good. I read a lot of the things people say about and I feel they really enjoy themselves. It’s a total difference from where I first started. I can’t wait to see what happens next when we’re in bigger venues as we keep going.

Morgan Buckles: The internet had so many things to say about her at that time. They talked about her vocals, how nervous she was, her breath control. Between then and now, we’ve done so many tours. In building the right team around her, everything has gotten so much better. It’s a world of difference. She’s much more confident.  

I feel like people were trying to bully you on your performance initially. What was your reaction to that? 

I think in the beginning, I didn’t totally know what I was doing. It was different for me. Most artists have always wanted to do music. That was their dream. So it’s like I look at people who have been singing for their whole lives – a Michael Jackson, Whitney Houston, Mariah Carey – those people always wanted to do that. They had their whole lives to prepare for it. Like Beyoncé, she’s got so much archived footage of her singing [at a young age], anticipating that this is what she’d be doing.

I didn’t necessarily have that. Even if I liked music or liked to sing, I never looked at it as if it was gonna be my career. From the starting point I had no idea what I was doing. Somebody told me the other day they were there for my first-ever Rolling Loud performance, and another called Day N Vegas, and there’s this viral clip from this festival. Rolling Loud was my second performance and Day N Vegas was my third or fourth. They gave me this great slot. Everything aesthetically was there, and I just wasn’t experienced in being a performer. I would get so anxious about it, and I was so nervous, and I would laugh it off or play off the anxiety and it wasn’t received that well in the beginning. 

The internet can cut it up and make it into whatever they want to make it into. It’s not that I was asking for grace from anybody, but the truth of the matter is I didn’t know what I was doing. It did take a lot of practice. Whenever I get the opportunity to go on tour again, I go and take it, because I feel like I could be better at what I’m doing. It’s easier to get into character now. It’s not necessarily a character, but what you want to portray at that moment.

Do I feel like I was a little bullied? I just feel like people weren’t that open to knowing the story they just ran off with pieces of information without knowing or lack thereof when it comes to me seeing, growing up and doing that. I just had to work overtime to make it right in real time because I didn’t have that experience. Now I have it and it’s way better. I’m just happy the people who were they to see it in the beginning are also here to see the growth now. 

You just needed reps it sounds like. How has the dynamic been of having your sister as your manager and tour manager these last couple of years?

It started off slow. I guess I’m not trusting of people in general. I’ve had a few managers and everything. Not saying they weren’t trustworthy, it’s different when it’s your sister, because I can’t get rid of her in real life. If there’s a task and a goal, it’s easy to share goals — because we want some of the same things in life. Not just for ourselves, but for each other. I feel like working together does more good than bad. You could say that with a lot of people, but specifically with my sister it’s like keeping it in the family. The more success I garner, the more success she garners. It can only contribute to the legacy. Our parents – repaying them for the time and the energy they put into raising us. 

Is it tough to juggle the roles of talking to her as a sister and then talk as a manager because those lines can get blurred?

They can – that’s inevitable. Don’t get it twisted, we work well together, but there’s been plenty of times she’s cursing me out, I’m cursing her out. That’s sisterly, I guess. I’m not saying that’s how we should go about it, but it happens. We spend a lot of time together. It’s inevitable that you won’t see eye-to-eye at some point. There’s still common goals and objectives. That’s not to be overlooked for minor disagreements. I just feel like I would rather build something with her than to build with someone else. I’d rather just see the people I grew up with and was raised with thriving off a gift that God gave me. I feel like there’s a way to capitalize in their own ways on what I’m doing.

That’s the gift that keeps on giving. That’s the best part of doing something that goes so far in the world. You can bring people with you and they can bring things to the table that you wanted to do on your own. I’ve gone through management. I’ve gone through production, but it’s like — my sister has put a lot of time into that. I feel like she could do that for other people. She was really good at doing that. She acquired that skill set, and I was the guinea pig. I love that for me and I love that for her too. I feel like she can take that anywhere because she has that experience. 

Morgan Buckles: If you ask Mariah, I don’t know the difference. I’m older [by three years], so I think to Mariah I’ve always tried to boss her around whatever she’s doing. Right before she went on tour with Rod Wave, she fired her old tour manager and asked me to do it. She realized very quickly I was much more assertive than she thought I was. After that tour, she ended up parting ways with her management. I never looked at it as if I’d be her full-time manager, but I knew she needed help with so many things. I felt I’d much rather it be me. I knew I could do everything extremely well, and I care more about it because she’s my sister. Anytime there was a need for anything, I would help her figure it out. 

It’s definitely not always easy. You know how it is with siblings. If I chose to ever manage other people, it would be a walk in the park. Not that Mariah is difficult as an artist — but just the dynamic of certain relationships. They teach you so much about yourself. With the exception of my parents, Mariah’s been the longest relationship I’ve had in my whole life. We know how to push each other’s buttons and get under each other’s skin. I feel like working with anybody else would be a breeze. Nobody would ever be able to get to me like Mariah. Nothing would feel more rewarding either. 

You made your Hot 100 debut with “IDGAF” with Chris Brown and Tee Grizzley, and followed that up the next week on 21 Savage’s “Dark Days“…

It’s lit. I’m so happy that they included me on that song. I know that was so cool. That was very exciting for me. I’m glad you’re asking me this. I feel like a lot of people and media outlets, they put a lot of time and attention into things that are less relevant to my career. They don’t pay attention to the accolades that I’m so excited about. It’s almost rare that somebody’s interested in your accolades. Everyone wants to see the negativity, and see you doing poor,ly and they want to advertise and promote that.

I feel like it’s important for people like that to inspire younger artists who are doing things for the first time — because a lot of people in Atlanta have done that for me. I don’t want to say “duty,” but it’s a goal for me to be able to do that with other people. That’s why I brought Chxrry 22 and Ryan Trey with me on tour, because I see potential with them. If somebody looked out for me when I was at that point in my career, it could’ve made a world of difference.



Touching on Young Thug — what are your conversations like recently, and how often do you get to speak to him?

I talk to him every day, all day. When I have the opportunity to go to court and tune in physically, I am there. I feel like he appreciates, respects and encourages the fact that I have a strong work ethic and am actively working as much as I can. It’s good to do that, because if I didn’t I probably would be a little more down and out about it. He’s done a lot of the things I’m doing now, but he’s, like, living vicariously through me again. We talk about it all the time. I feel like he pushes me to do more things. He’s very encouraging. He’s definitely supportive. 

Are his spirits up?

He’s just like that. I feel like sometimes they expect me to say he’s down and out. He’s not really that kind of guy. It’s very rare that he’s like that. Obviously, everybody doesn’t have perfect days every single day. For the most part, I have more down days than he does. I don’t want to say I believe too much in astrology, but he’s a Leo, and Leo is ruled allegedly by the sun. I’m a Scorpio and a Scorpio is allegedly ruled by Pluto — the coldest, darkest planet. And he’s the sun. It can be a lot of contrast. Where there’s room for contrast, there’s room for balance.

Is he up on current events? Does he know about the Drake-Kendrick feud?

For sure. I tell him everything. I might tell him too much. I play him the [diss] songs over the phone and s–t. He’s a lover of music in general. He f–ks with everybody. I don’t think he would ever be able to – let me not speak for him. He love music though.

He thinks it’s interesting, for sure. We were listening to some of the songs. Not all of them, because now I’ve gotten lost. In the beginning, I was like, “Hey, there’s a tizzy going on.” I played him some of it. I feel like those two people are both great rappers. With all of the rappers with the guy and the girl rappers, granted it’s cool for the craft, and to be able to keep up with that — because let me not lie and say there’s no competitive energy in the music industry. Because there is.

But imagine [if] like everybody was f–king with each other. It gets weird with the girls. Especially the girls. I like almost everybody. It’s like where you have to be more political I guess. I wanna be cool with everybody. I wanna respect everybody’s music, but everybody’s always f—king mad. It’s weird, and it’s hard to navigate. You want to support everybody and you also don’t want to offend anybody. I can be possessive like that. Not that I want anybody to pick a side. It’s normal to feel if you’re not f–king with somebody, that the people around you maybe should also feel that way.

I feel like music is a big thing in the world, and it can change a lot of things. If we put more good into it, maybe more good will come out of it. If we put more bad, maybe more bad comes out of it. Now that they came with their diss tracks, do they need to make a song together now?

I don’t know if they’re gonna have that moment reuniting on stage.

When I was listening to the songs, they weren’t talking about things they’ve done to each other. They were talking about how they feel as individuals. It wasn’t like, “You slapped the s–t out of me. I don’t f–k with you, so I gotta write this song.” It wasn’t like that. It was, “We don’t like when you say n—a.” “You’re allegedly beating you’re wife.” Those are opinions. Those are rumors. Those aren’t like direct attacks on each other.

I guess it’s just the culture of rap. I’m not really like a rapper … That’s men’s business so I stay out of it. I feel like it was cool and interesting to see. I don’t want to see them getting really mad about it. 

I felt the feud was great for hip-hop.

The thing with men, there is pride and ego. Even how you said they wouldn’t get on the stage together — if they ain’t f—king with each other, they ain’t f—king with each other. These are two of the biggest artists in the world. It’s kinda like what Thug is going through right now. He’s a big artist and he makes music. A lot of people in the world can attach themselves to lyricism. Attach themselves to something that’s just supposed to be an art form. We appreciate the support, but sometimes people get so deep into it that you don’t know what’s to happen. It’s not just you. You make a message and they make a message and live by the message. Sometimes it’s just art.

Maybe it would be better if they just made a song together. That’s a stretch when it comes to men, but just an overview and thought about the sport in general, and the competitive nature of it. It’s just an art form. When you have an NBA Finals game, they’re gonna go and play, and at the end they’re gonna walk past each other and dap each other up. Sometimes you get mad and don’t wanna do it. But it’s the camaraderie of the sport, and the respectability, and that’s why I appreciate organizations like the NBA and the NFL because they have standards. Music is a little more lenient and less structured. It would be cool if we stood on some standard of respectability. 

I was thinking on the women rap side it feels as if the younger artists almost have to pick a side on the Nicki [Minaj] side or Cardi B side.

And those are two really great artists. And I get it, if you don’t like somebody, you don’t like somebody. It can make it weird for everybody that’s looking up to you. It can make it weird for all the people that you inspire. They don’t know what to do. They don’t know if they shouldn’t be f—king with this person. I like both of those artists. It’s hard and it makes it weird. It would never be a time when you can invite two people you like at one time, because everybody’s mad.

Me, personally, if I had to pick — and this is my honest opinion — when it comes to having to pick sides and people, you have to show love to the people that show love to you. You have to go with the people showing love to you. You can’t be acting surprised or be like you ain’t f—-king with somebody who you don’t know, because they’re f—-king with somebody who’s showing them love. 



How did you feel about the reception to To Be Eaten Alive?

I feel like [people have treated it] it really well. I feel like I got a lot of new listeners from that project. They love [my earlier projects] Ry Ry World and Master, but I feel like I’ve garnered a lot of new attention from To Be Eaten Alive. Even with Epic my label, I actually love and appreciate them. I love my A&Rs as people and professionals. I love Sylvia [Rhone] and [Ezekiel Lewis]. They have definitely believed in my project from the get-go. As we listened to it in the early stages, I just feel like they were there for it. They loved it from the jump. They’ve supported and encouraged me. They put a lot into it — almost as much as I do. And I’m thankful for that. 

Sophie Turner Says Aftermath of Joe Jonas Divorce Was the ‘Worst Few Days of My Life’

Sophie Turner is reflecting on the toxic media frenzy that followed the news of her September divorce from Joe Jonas.

“I mean, those were the worst few days of my life,” the Game of Thrones star told British Vogue in a new cover profile published on Wednesday (May 15), pointing out headlines that painted her as a partier while Jonas was an attentive dad to the former couple’s daughters, 3-year-old Willa and 1-year-old Delphine. “I remember I was on set, I was contracted to be on set for another two weeks, so I couldn’t leave. My kids were in the States and I couldn’t get to them because I had to finish Joan. And all these articles started coming out. It hurt because I really do completely torture myself over every move I make as a mother – mum guilt is so real! I just kept having to say to myself, ‘None of this is true. You are a good mum and you’ve never been a partier.’”

Turner added, “There were some days that I didn’t know if I was going to make it. I would call my lawyer saying, ‘I can’t do this. I just can’t.’ I was just never strong enough to stand up for myself. And then, finally, after two weeks of me being in a rut, she reminded me that it was my children I was fighting for.”

After Jonas filed for divorce in September, the duo shared a joint statement calling the split a “united decision” and writing, “We have mutually decided to amicably end our marriage.” However, shortly after, Turner sued Jonas for the “wrongful retention” of their two children in New York. They soon tentatively resolved their custody battle after a four-day mediation period. “After a productive and successful mediation, we have agreed that the children will spend time equally in loving homes in both the U.S. and the UK.,” they said in a joint statement shared with Billboard. “We look forward to being great co-parents.”

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The former couple met in 2016, and married in two ceremonies in 2019. The first was a surprise Las Vegas wedding in May that they held immediately after attending the Billboard Music Awards, where the Jonas Brothers had just performed. They then threw a lavish wedding at the end of June in Southern France.

Turbo & Gunna Run It Back: How Miami Yacht Parties and Recording at Sea Led to ‘One of Wun’

Time flies when you’re having fun. After shedding the exhausting weight that came with executive-producing Gunna’s first post-prison release, 2023’s A Gift & a Curse (Gunna reached an Alford Plea deal in the YSL RICO case and was released in December 2022), hitmaking producer Turbo and the Georgia-bred rap star got back to the essence of their friendship: having a good time.

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Turbo serves as the architect on One of Wun — which arrived last Friday (May 10) — as the LP’s executive producer. Gunna pulls on life experiences throughout the album, while bragging about overseas yacht parties, orgy fantasies, being the best-dressed at the Met Gala or dropping 50 racks for a trainer in his melodic raps.

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The duo were inseparable over the last year, whether it was actually being together or talking on the phone when they couldn’t meet up. From the picturesque backyard of his L.A. mansion, Turbo relays to Billboard that coast to coast studio sessions from L.A. to Miami fueled One of Wun.

He estimates that they recorded 100 songs in total and recalls his favorite sessions actually taking place in the middle of the ocean — a first for Turbo — on a friend’s yacht off the coast of Florida, who had a studio built inside the boat, to set a vibe perfectly matching Gunna’s opulent taste level.

“It was more fulfilling that any album,” Turbo says of the project. “We’re on the other side of some little rut. Now we can have fun. We can sit in the studio all night how we used to, and it’s not as serious. The music is portraying the same thing.”

Turbo lent his signature “Run It Back, Turbo” tag, woozy production and booming bass to three One of Wun tracks (“Neck On a Yacht,” “Time Reveals, Be Careful What You Wish for” and “Whatsapp (Wassam)”) while his Playmakers production company protégés helmed a majority of the project.

Gunna is expected to earn another top five album on the Billboard 200 with One of Wun, and he’s solicited high praise from many for the set — including industry veteran Elliott Wilson, who hailed Wunna as a “top five MC in the game right now.”

As for Turbo, the 29-year-old can finally turn his focus back to his own upcoming solo project as he’s teasing a new single releasing very soon. He’ll also be executive producing SleazyWorldGo’s debut album, which is expected to arrive later this year via Island Records.

Check out the rest of our interview with Turbo, who peels back the layers on Gunna’s One of Wun, recording on a yacht, the wild story behind “Whatsapp (Wassam)” and more.

What were yours and Gunna’s mindsets like while working on One of Wun? How many records did you guys end up doing?

We probably recorded 100 records. I have three on this album. The rest are to my producers signed to me, under The Playmakers. They have the lion’s share of the album, with 10-12 tracks. I executive-produced it with The Playmakers. The process is ultimate confidence. It’s having fun, really, this time. The last album we were in a place with him getting out of jail. Super-fun, super-summertime, super-girly records. Stuff to just have fun that you could just listen to. 

What were some conversations you had with Gunna regarding what you wanted to accomplish with this album, compared to the last one?

I think it was more so getting back to the music. Instead of the story, we were experiencing a lot of s–t, having a lot of fun doing it. Just getting back to what we were already doing before any of this mess happened.

Where were you guys recording? Were you together for a lot of it?

Man, I’ve seen Gunna every day. I’ve talked to Gunna every day pertaining to this album. A lot of it was recorded in L.A. Some of it was recorded in Miami on a boat. One of our buddies has a pretty large boat. We spent like a month in Miami just recording on the boat. 

Wait, he’s got a studio on the boat?

That’s P s–t. That alone was a vibe. Recording in the middle of the ocean on a f—–g boat. I had never done that. A song I produced called “Neck on a Yacht.” That was recorded on this boat. That was one of the top sessions I can say for this album. Something that was fun. We had fun doing it. A lot of it was between here, LA [and] Miami. [My favorite] was most definitely [recording] on the yacht.

How do you feel about Gunna’s growth sonically?

Especially with all the Afrobeat s–t going on that we been doing — I think it’s no limits. I think him and I are both going into the second phase of our careers. We’re going on some superstar artist-producer s–t. You’ll hear it with the music. A lot of it is something you’ve never heard before. It’s the same sonics but elevated. I think that’s where he’s going. He’s trying s–t. Pushing the limit. 

“Whatsapp,” can you expand on how that record came together?

“Whatsapp” was basically a true story. We went to an invite — one of our buddies had an event out here in LA. It was one of those billionaire-type of LA events. They seen Gunna there, and wanted him to perform two songs out of nowhere. Like, “Hey, can you perform two songs?” He goes, “Yeah, I don’t know…” They go, “We’ll give you $200,000.” I looked at him, he looked at me and I said, “You need to perform the f—king songs.” They were like from a different country, so they had to basically get the WhatsApp numbers to be able to handle the business and get the wiring information.

That’s how he’s been going. He’ll experience something and go to the studio and rap about it. The song is called “Whatsapp (Wassam).” ‘Wassam’ is an Atlanta slang basically saying, “What’s going on?” Just popping your s–t. 

That’s hilarious. Were they satisfied with his performance?

Were they satisfied? They were ecstatic. That was cool. A good Tuesday. 

Another one you produced was “Careful What You Wish For.”

It’s kind of pertaining to superstar s–t. That was something that was recorded earlier on in the process. As you hear in the song, you hear certain things about being a superstar and the things that come with being a superstar. A lot of people want the money, fame and the glitz and the glam, but there’s a lot [of other stuff] that comes with it. I think that’s just something he was trying to portray. He was speaking from his heart.

Honestly, I was in there with a few of my friends, and we’re all musicians. So he walked into us kinda having a jam session, and we were kinda jamming and playing music. Everybody had their keyboards out and we were playing music. He got on a handheld mic you can have in the studio and still be in the studio room, and he started rapping and mumbling and we recorded it. That’s how that came about. That’s why there’s no drums on there. We were literally just jamming and did everything right there, [as] if we were a band, for real.

How did the features like Normani come about? I know they just did a record together for her project. 

They were working [together] around that time. We go to the studio every day. It’s just work. That’s kinda how that week happened with all the features. We were working with them, doing stuff, and they just picked the best song. He’s never been that type [to go] like, “Let’s get a feature.” A lot of features he’s had in the past has always been our friends. Him and Normani are friends. Him and Leon [Bridges] are friends. We all just hang out. The music kinda just happens.

Do you care about sales numbers first-week or Billboard charts after the album comes out?

I think I should care, but I really don’t. It’s more so a cultural thing for me. I don’t know the tricks of the trade. If I ride somewhere and I hear somebody playing it in the car, I care about that. As far as the numbers, I try not to pay attention to that. 

Were you able to communicate with Gunna when he was behind bars?

Yeah, of course. 

What was that first studio session like when he first got out?

Our studio is kinda like the living room. It wasn’t like a studio session. Gunna’s my brother, so we talk a lot about s–t. Before we even got on this call, we were on the phone for 45 minutes. He’s in Africa shooting the “Jump” video for Tyla. It was a random call. The first sessions was literally that. Bro, we just having regular conversations [and] doing regular music. It was like any other session. 

What do you think about his growth from the early days to now?

I’m happy. I know they only give you five years in this s–t as an artist and producer. To be going on year seven, and [still] elevating to a new artist — and me elevating as a producer — I’m happy. 

You produced “From a Man” for [Young] Thug. How is working with [Young] Thug when he’s behind bars? [What’s the process] to produce records?

Same thing. That’s like my brother. His team are like my brothers. They said he needed it. That was something that was pre-recorded before he went to jail. And a song he loved — that’s why he had the video for it and were actually gonna release it. It’s a no-brainer.

Did you feel the growth of the creative community was stunted with Gunna’s and Thug’s arrests?

Yes, I feel it still is. They were such a big piece. I’m really in the studios, so you see how many artists come by and listen to music and hear how they talk. It’s like now they don’t have the study guide. 

I feel like Thug started a lot of that, bringing Lil Baby and Gunna around and championing those younger artists in Atlanta. 

That’s Atlanta culture though. The studio is everything. It’s the club. It’s the library. It’s the meeting room. If you’re around whoever you’re around, you’re going to reap certain benefits being around them. Just from hearing or learning sonically. That’s how I met a lot of artists, being in the studio. We’re able to just mesh. It wasn’t just Thug, it was Future, T.I. – that’s Atlanta culture. Now that it kinda went away, it just hasn’t been the same.

It’s crazy that A Gift & a Curse was snubbed by the Grammys this year. 

We gotta change the Grammys up. We’re not the first people to get snubbed. With all the success, nobody’s paying attention to that s–t. If you’re hearing “Fukumean” everywhere, that’s all that I cared about. 

Let’s get into your solo album coming up. Was “Bachelor” the first single?

Yeah, that was the first single. I’ma drop another single. I’m trying to figure out what song I want to use. That’s gonna be the introduction to my album.



What’s the difference in the creative process compared to being a producer rather when it’s your own album?

As a producer, you have an opportunity to flex your creativity. When I’m working with certain artists, I’m coming into whatever world they’re trying to portray to the outside world. As a producer, I feel like I can make my own story. I’m not really gonna make it about me. I’m gonna make it about having fun. With my album, it’s been a long time coming. I been recording for years and trying to get the right situation and make sure everything is aligned and I’m happy with it because I just don’t wanna do anything, especially at a time when anybody’s doing everything.

The “Bachelor” single is Gunna – that’s a no-brainer. My next single might be Gunna, it might be not. I work a lot with Roddy Ricch, I work a lot with Rob49. Those are my guys. I been so focused on Gunna’s album, and I’m also doing another project with SleazyWorldGo. I been tied down with these two different things so I haven’t focused on my s–t since January. I think that’s what I want to portray. How can I get Stevie Wonder and Future on a song? As a producer, I could do that. That’s something that the world has never experienced. That’s where I’m trying to flex my creativity, and bring my friends in and put something out that’s never been put out.

Have you seen other producers dropping their own albums, like Metro Boomin, where they’ve had moments doing it?

Yeah, I feel like other producers have been trying. Metro put up big points for the producer world. I was talking to Timbaland, and that’s how he felt. To hear an OG say that, I thought that was pretty dope — like, this is real. It’s an easier conversation when we’re talking about doing these collaborations. A lot of people just wanna stay stuck in their world and might not wanna listen to producers. It’s always work for me. I can also say my success is a reason why you should listen, and Metro’s success is a reason you should listen.

So you’re doing Sleazy’s project too?

I’m executive producing Sleazy’s debut album. It’s a co-branded album. We’re about 80 percent done with it. We’re doing a lot of the media stuff right now. We’re gonna drop a few singles in the coming months. I’m super excited about it. His story is like next-level. That’s why I decided to f–k with him. People don’t know his story, and all the stuff he went through, to be so young. He’s keeping up with me in the studio and doing 100 songs. That’s something I always love. We probably got 20 or 30 songs recorded. It’s about tightening up everything. He’s adamant about how he likes things and how he wants to portray his music to the world. 

What have you noticed about the sound of hip-hop and how it’s changed from the mid-2010s to now?

A lot of the younger guys are doing things that are super fun and I’m here for it. Even some of the younger producers that are doing the craziest drum patterns. I don’t even know how they’re doing it, but I’m here for it. Whatever pushes this thing of music I love, I’m here for it.

I’m doing country records right now. Huge records. I don’t feel there’s any limits. I think TikTok and the internet brought that. In five years, I don’t know, we gonna be on some Matrix s–t. AI is crazy right now. Who knows? I was just in the studio with Teddy Swims last month – we did some crazy s–t. 

Who else are you working with this year?

I go some Moneybagg [Yo] and Morgan Wallen stuff coming out soon. A lot of country artists. Charlieonafriday, we just did something a couple of weeks ago. Gunna, myself, Sleazy. Me and Roddy [Ricch] have a lot of stuff going on.

Did you work on the leaked “GTA” with Juice WRLD and Gunna?

I got a crazy two or three songs with Juice WRLD and Gunna. He was another great person to do music with, because as a producer I just like a person that’s gonna rap on all of my beats. We did maybe seven songs in a two-day span. [Ed. note: Management confirmed that he did work on “GTA.”]

Is there anyone left you want to work with in the future?

I’d love to get in the studio with Stevie Wonder, Killer Mike, Andre 3000. Just to talk to these guys and sit and see what we come up with. When I get that type of question, I don’t think of anybody else other than the greats.

You said you went out to Hawaii for the ASTROWORLD sessions for Travis Scott. Have you done anything like that since as far as a creative camp?

Last year, in December, I actually spent the month in Hawaii. That was life-changing. I flew all my Playmakers producers out there. We made music and golfed. Hitting golf balls into the ocean and s–t. I had the ocean in my backyard. I was hitting balls into the ocean and vibing out.

Hawaii, I’ma retire there. That was life-changing and I did it because of Travis. I remember how great those sessions were. We did stuff here and there but a lot of times I see him it’s out. We haven’t done anything worth talking about. 

Is there any update on the lawsuit over your producer tag from earlier this year?

I don’t want to talk about that s–t, man. It comes with the growth I guess.