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Cheetos is planning to leave its mark for the third year in a row in honor of its Deja Tu Huella campaign at Billboard Latin Music Week and we have all the details on the Miami takeover. Explore Explore See latest videos, charts and news See latest videos, charts and news In line with the […]

On Oct. 8, 1994, Toby Keith’s “Who’s That Man” ascended to No. 1 on Billboard’s Hot Country Songs chart. It became the second of his 20 career leaders, among 42 top 10s. The hit, which Keith wrote and Nelson Larkin and Harold Shedd produced, was released as the lead single from Keith’s sophomore LP, Boomtown. […]

A$AP Rocky and Rihanna have two kids together — sons RZA and Riot — but the Harlem rapper knew she was the one since they connected when they were just emerging stars.
Rocky detailed his special connection with RiRi and gushed about the mother of his children while gracing the cover of W Magazine on Tuesday (Oct. 8), which was shot by Rihanna.

“I knew from when we were younger,” he said of when he knew the nine-time Grammy winner — whom he called his “perfect person” in his Billboard cover story — was the one to be the mother of his kids. “We both did, I think. So it was only right when we got older. We just kind of reconnected.”

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The “Fashion Killa” rapper also recalled a time when he was kicked out of a nightclub, and Rihanna came outside and stuck up for him to the staff to let him get inside. Rocky added that they began dating prior to the COVID-19 pandemic, around “2019, 2020.”

“It’s a lot of history between us. I was kicked out of this nightclub,” he said. “They wasn’t giving me no access to it. This is when I’m just starting out, so nobody knows me. I was with Matthew Williams and Virgil. I was getting into it with the bouncers, and she came out. We just locked eyes. She didn’t even know us, but she was like, ‘Yo! Why y’all not letting him in? What’s wrong with you?! Let that man in!’”

A portion of the interview was conducted across the street from Rocky’s NYC apartment, where the late creative Virgil Abloh shot the “Fashion Killa” music video in 2012. Rocky shared, “This is very special because this is the first place she fell in love with me.”

RZA was born in 2022, and Riot followed the next year. The A$AP Mob frontman credited having his mom and Rihanna’s parents around to help them. “I’m so happy that I at least still got one parent,” he stated. “If I didn’t have the support of our [his and Rihanna’s] parents, I don’t know what we would be doing.”

Rocky has been busy on the music side as well as he prepares for the release of his anticipated Don’t Be Dumb, which was delayed until the fall. He’s charted a trio of singles to the Billboard Hot 100 with “Hijack,” (No. 89) “Tailor Swif” (No. 84) and the J. Cole-assisted “Ruby Rosary” (No. 85).

Rihanna Photographs A$AP Rocky for the Cover of W Magazine Vol. 5 | The Originals Issue

Rihanna for W Magazine

Chris Martin and Coldplay are going back to the start. The group announced yet another extension of their record-setting Music of the Spheres tour on Tuesday morning (Oct. 8) via a set of summer 2025 North American shows that will kick off more than three years after the tour first touched down in the U.S. and Canada on May 6, 2022; it officially launched in San José, Costa Rica in March 2022.
The 10 newly added gigs will include Coldplay’s debut stadium performances in Stanford, CA, El Paso, Denver, Las Vegas, Nashville and Madison, WI; in fact, the latter gig will mark the first music event at the University of Wisconsin-Madison’s Camp Randall Stadium since a 1997 Rolling Stones gig. The band will also have the honor of being one of the first bands to perform at Toronto’s newest venue, the 50,000-capacity Rogers Stadium, set to open in June 2025.

After launching on May 31 at Stanford Stadium, the tour will hit Las Vegas, Denver, El Paso, Toronto, Foxborough, MA, Madison and Nashville before winding down on July 26 at Miami’s Hard Rock Stadium.

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Fans can sign up for an artist presale now through Thursday (Oct. 10) at 10 a.m. ET here; artist presale begins on Friday (Oct. 11) at 9 a.m. local time, with a general onsale launching on Friday at noon local time here. The group will also offer up a limited number of affordable $20 Infinity tickets for every show at noon local time on Nov. 22, with a two-ticket limit per purchaser.

According to a release, since the tour’s launch it has sold more than 10 million tickets across shows in Europe, North America, Latin America, Asia, Australia and New Zealand, making it the most-attended tour by a group of all time. Support acts for the 2025 shows have not yet been announced.

In the meantime, the Spheres tour will visit Australia again in late October and early November before moving on to Abu Dhabi and Mumbai, India in January 2025, followed by Hong Kong and Seoul in April. The band also announced an update on their extensive sustainability initiatives on the tour, which they said has produced 59% less CO2e emissions on a show-by-show basis to date than their 2016-2017 stadium tour, exceeding their original target of 50% reductions. They also noted that more than nine million trees have been planted around the world as part of the tour’s green efforts, with another million to be planted before year’s end.

Last week, Coldplay released its 10th album, Moon Music, which features the singles “We Pray” and “feelslikefallinginlove.”

Check out the Music of the Spheres 2025 North American dates below:

May 31 — Stanford, CA @ Stanford Stadium

June 6 — Las Vegas, NV @ Allegiant Stadium

June 10 — Denver, CO @ Empower Field at Mile High

June 13 — El Paso, TX @ Sun Bowl Stadium

July 7 — Toronto, ON @ Rogers Stadium

July 8 — Toronto, ON @ Rogers Stadium

July 15 — Foxborough, MA @ Gillette Stadium

July 19 — Madison, WI @ Camp Randall Stadium

July 22 — Nashville, TN @ Nissan Stadium

July 26 — Miami, FL @ Hard Rock Stadium

Billy Strings’ Highway Prayers arrives at No. 1 on Billboard’s all-genre Top Album Sales survey dated Oct. 12.
The set also launches at No. 1 on Bluegrass Albums, marking the first time that bluegrass has boasted the top-selling album among all genres in 22 years. The O Brother, Where Art Thou? soundtrack spent two weeks at No. 1 on Top Album Sales in March 2002. It also ruled Bluegrass Albums for 15 weeks.

Highway Prayers, which includes 20 songs, sold 19,000 – Strings’ biggest career sales week – in the United States in its first week (Sept. 27-Oct. 3), according to Luminate.

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The 32-year-old singer-songwriter and multi-instrumentalist from Lansing, Mich., now based in the Nashville area, leads Top Album Sales for the first time following three top 10s: Live, Vol. 1 entered at its No. 5 high on the chart dated July 27 with 15,000 sold; Me/And/Dad started at its No. 5 peak in December 2022 with 16,000 sold (his previous high mark); and Renewal began at its No. 7 best in October 2021 (8,000). He posted his initial appearance in October 2019 as Home entered at its No. 34 peak.

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With Highway Prayers, Strings (born William Apostol) earns his fifth leader among eight top 10s on Bluegrass Albums.

Simultaneously, the LP — which Strings produced with Jon Brion — arrives at No. 8 Top Country Albums, awarding Strings his third top 10. The set starts with 24,000 equivalent album units, the largest consumption week of his career. The collection also opens at No. 6 on Americana/Folk Albums, marking his fourth top 10.

Currently on tour, Strings makes his next stop Oct. 11 in Indianapolis.

Billboard’s Top Album Sales chart ranks the top-selling albums of the week based only on traditional album sales. The chart’s history dates to May 25, 1991, when Billboard began tabulating charts with electronically monitored piece count information from SoundScan, now Luminate. Pure album sales were the sole measurement utilized by the Billboard 200 albums chart through the list dated Dec. 6, 2014, after which that chart switched to a methodology that blends album sales with track equivalent album units and streaming equivalent album units.

For all chart news, follow @billboard and @billboardcharts on both X and Instagram.

What was Kamala Harris made for? Billie Eilish thinks the Oval Office.
Just a few weeks after endorsing the VP for president in 2024, the 22-year-old superstar was candid about her thoughts on the fast-approaching general election in a Vogue cover story published Tuesday (Oct. 8). “A lot of my fans are going to be able to vote for the first time,” Eilish told the publication. “So I’m like, ‘Do you like freedom?’”

“First female president? Would be really amazing,” the nine-time Grammy winner continued of Harris. “I would love to feel safe as a woman in my country.”

Eilish first joined the election discourse in September, when she and her older brother, producer Finneas, filmed a video together emphatically endorsing the Democratic ticket. “We are voting for Kamala Harris and Tim Walz because they are fighting to protect our reproductive freedom, our planet and our democracy,” she said at the time. “Vote like your life depends on it — because it does.”

In posting the video to her social media accounts, the “Lunch” singer became just one of many stars to throw support behind Harris ahead of Election Day on Nov. 5. Taylor Swift, Megan Thee Stallion, Cardi B, John Legend, Ariana Grande, Barbra Streisand, Carole King, Bon Iver, Pink and more have all also joined the cause over the past few months, while artists such as Ye, Kid Rock, Jason Aldean and Sexyy Red have backed Republican opponent Donald Trump.

“I mean, this is the most important election of our time, maybe,” Eilish told Vogue, adding that she’s a “really big fan of women’s rights and women’s reproductive rights and social justice and gun laws.”

“It’s so easy to be like, ‘I don’t want to think about it,’” she continued. “I have that same kind of feeling: I’m one person, I can’t make any change. But the truth is, we can all make change. And I have this platform and I’m going to use it.”

See Eilish’s Vogue cover and photos from the shoot below.

Milli Vanilli made Grammy history in 1990, becoming the first (and still the only) act to have a Grammy revoked. Their best new artist award was stripped from them after it became known that the duo hadn’t sung on their smash debut album Girl You Know It’s True.
But Milli Vanilli’s Grammy saga may not be over. The acclaimed documentary Milli Vanilli is among 72 films vying for a Grammy nomination for best music film. The award is given for concert/performance films or music documentaries. Awards are generally presented to the artist, video director and video producer, though we’ll have to wait for the announcement of the nominations on Nov. 8 to see exactly who is being nominated in each case this year. The entry list, from which voting members vote in the first-round of voting, shows the name of the artist in each case for identification purposes, but includes no director or producer credits.

Three past winners in the category are represented. The Beatles, who won for The Beatles Anthology (and had two subsequent titles also win in the category, though they didn’t personally win for those), are entered with Now and Then – The Last Beatles Song (Short Film). Michael Jackson, who won for Making Michael Jackson’s Thriller, is entered with Thriller 40. U2, which won for Zoo TV: Live From Sydney, is entered with Kiss the Future.

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Coldplay, who have been nominated three times in the category (though they have yet to win), is entered with Music of the Spheres: Live at River Plate. The band’s Music of the Spheres album was nominated for album of the year and best pop vocal album last year.

Three past nominees in the category are entered again this year. The Beach Boys are entered with The Beach Boys; Bon Jovi with Thank You, Goodnight: The Bon Jovi Story; and Travis Tritt with Country Chapel. Jon Bon Jovi received the MusiCares Person of the Year honor on Feb. 2.

Taylor Swift/The Eras Tour (Taylor’s Version) is also entered. The doc documents one of the most successful concert tours of all time. Taylor Swift is the only four-time Grammy winner for album of the year and is almost certain to be back in the running in that category this year with The Tortured Poets Department.

The Greatest Night in Pop, which tells the story of the recording of the 1985 smash “We Are the World,” is entered. The film received a Primetime Emmy nomination for outstanding documentary or non-fiction special, but lost to Jim Henson Idea Man. Among the producers of the film: Lionel Richie, who co-wrote the song with Michael Jackson, and Harriet Sternberg, a close associate of the late Ken Kragen, who spearheaded the project.

Jon Batiste’s American Symphony, which was shortlisted for an Academy Award for best documentary feature film late last year (though it wasn’t ultimately nominated), is also entered here. Meanwhile, Céline Dion, who performed on the Eiffel Tower in Paris at the opening ceremony of the Summer Olympics on July 26, is entered with I Am: Céline Dion.

Several films that are linked to albums that have received Grammy nominations in the past are still in the running. We’ve already told you about Coldplay’s Music of the Spheres: Live at River Plate. In addition, Lady Gaga, who was nominated for best pop vocal album four years ago for Chromatica, is entered with Gaga Chromatica Ball, and Lil Nas X, who was nominated for album of the year three years ago for Montero, is entered for Long Live Montero.

The list also features numerous films by or about musicians who have died. In addition to Jackson, they include Chet Atkins (The Making of We Still Can’t Say Goodbye – A Musicians’ Tribute to Chet Atkins and His Legacy Remembered); Syd Barrett (Have You Got It Yet? The Story of Syd Barrett and Pink Floyd); James Brown (James Brown: Say It Loud); June Carter Cash (June); Roy Hargrove (Hargrove); Jerry Lee Lewis (Trouble in My Mind); and Ryuichi Sakamoto (Ryuichi Sakamoto/Opus). A previous film about Brown, Mr Dynamite: The Rise of James Brown, was nominated in 2016.

Willie Nelson, who has always been prolific, is the only artist with two films on the entry list — Willie Nelson & Family and Willie Nelson’s 90th Birthday Celebration.

Thriller 40 isn’t the only anniversary release on the ballot. Weezer’s The Blue Album LIVE/Spotify THIRTY – the 30th Anniversary is also listed.

Stax: Soulsville U.S.A. is entered. A previous film about the fabled record company, Great Performances: Respect Yourself: The Stax Records Story, was nominated in 2009.

Jennifer Lopez’s This Is Me… Now: A Love Story, which was made amid the star’s rekindled romance with Ben Affleck, is on the entry list, even though the couple separated in April and Lopez filed for divorce in August.

Other films of note on the entry list include Sheryl Crow & Jason Isbell featuring Don Isbell’s The Art of Music; Melissa Etheridge’s I’m Not Broken; The Kid LAROI’s Kids Are Growing Up: A Story About a Kid Named LAROI; Cyndi Lauper’s Let the Canary Sing; Kacey Musgraves’ Apple Live Music Live: Kacey Musgraves; Run DMC’s Kings From Queens; Paul Simon’s In Restless Dreams: The Music of Paul Simon; and, Lolla: The Story of Lollapalooza.

First-round voting opened Friday (Oct. 4). Voters have until Oct. 15 to make their choices. Nominations will be announced on Nov. 8. Final-round voting runs from Dec. 12 through Jan. 3. The winners will be revealed on Feb. 2 at Crypto.com Arena in Los Angeles.

Bruce Springsteen and the E Street Band are headed to the city. Specifically the Boss’ new touring doc, Road Diary: Bruce Springsteen and the E Street Band, will become the latest rock doc to be showcased in the Rock and Roll Hall of Fame Screening Series next week when the movie will be shown at […]

GloRilla and Yung Miami lead the way as the crop of performers slated to hit the stage for this year’s iteration of the BET Hip-Hop Awards. 310babii, 2 Chainz, Big Boogie, Bossman DLow, E-40, Juicy J, Roscoe Dash, Soulja Boy, and Trina will also be in the star-studded lineup.

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Fat Joe will host the annual ceremony for the third consecutive year, but with a caveat: instead of taking place at its usual stomping grounds in Atlanta, the BET Hip-Hop Awards will be at Drai’s Nightclub.

“Joe Crack is back for the three-peat, night night baby,” Fat Joe said in a statement last month. “It’s been a dream to host the BET Hip Hop Awards the past few years, and I’m looking forward to taking things to the next level in Las Vegas. We’re going to be in a new city and location, but the excitement and entertainment at the awards will be even bigger than ever.”

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From an award perspective, Megan Thee Stallion leads the way with 12 nominations, followed by Kendrick Lamar with 11 nods and Drake with eight. Nicki Minaj, GloRilla, Cardi B, and Metro Boomin each have seven. Future and Scott are close behind with six. Scott, in addition to his nominations, will be honored with the prestigious “I Am Hip Hop Award.” This recognition underscores his “creative genius, cultural contributions, and incredible talent, which have catapulted him to the top of the game as one of the most innovative forces in music and popular culture,” says BET in a press release.

The show, set to tape this Tuesday (Oct. 8), will air on BET one week later, on Tuesday, Oct. 15, at 8 p.m. ET/PT.

Hidden up a wooded hill in the sprawling backyard of his suburban Los Angeles estate, Dijon “Mustard” McFarlane is on the tennis court, perfecting his forehand.
“I’m an extremist,” the 34-year-old producer explains as he warms up his top spin. “I play every day, sometimes two times a day.” The L.A.-born musician, who shot to prominence at 21 when he produced Tyga’s 2011 hit “Rack City,” beckons his coach to serve again. After some rallying, Mustard slices a ball that nearly hits the Billboard cameraman kneeling beneath him, trying to get a close-up shot. “Oh, sorry! Man, you’re brave for sitting there,” Mustard says.

“I play, too; it’s cool,” the photographer replies, unfazed.

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“Aight, you’re one of us,” Mustard says with a grin, pointing at the man with his racket. For a second, it feels like the sportier version of a knighting ceremony.

He may still be polishing his tennis game, but after more than a decade of making hip-hop hits, Mustard scored an indisputable ace this year, reaching his highest career peak to date as the beat-maker behind Kendrick Lamar’s Billboard Hot 100 No. 1 “Not Like Us” — the biggest hit in Lamar’s spring beef with Drake. On the track, which cemented Lamar’s victory in the court of public opinion, the Pulitzer Prize winner is at his most venomous, using Mustard’s pop earworm of an instrumental as a Trojan horse for accusing Drake of being an Atlanta “colonizer” who steals sounds from local rappers and to resurface the serious allegations of Drake’s supposed predilection for underage girls.

But for such a hate-fueled anthem, “Not Like Us” also proved to be a uniting force for the world of West Coast hip-hop — unity by way of a common enemy. “When I was growing up, I watched 2Pac, ‘California Love,’ Dr. Dre, Snoop, the Death Row days,” says Mustard, who was born and raised in L.A.’s Crenshaw neighborhood. “It’s like being a part of that again, but in this day and age.”

The release of “Not Like Us” did plenty to galvanize the West Coast scene on its own, but Lamar further cemented its place in hip-hop history when he hosted The Pop Out — Ken & Friends, a Juneteenth concert at the L.A.-area Kia Forum. It was a show that was so sacred to L.A. natives that rival gangsters danced and sang to “Not Like Us” practically hand in hand onstage. To warm everyone up, Lamar enlisted Mustard to DJ a bevy of hits. But before literally popping out from under the stage, Mustard, a lifelong DJ typically confident in front of crowds, found himself on the verge of a panic attack. “I was nervous as s–t,” he confesses. “It just didn’t feel real.”

Aaron Sinclair

It was a full-circle moment for the producer, whose wide-ranging résumé — encompassing rap, R&B, EDM and pop — also includes hits like 2 Chainz’ “I’m Different,” Jeremih and YG’s “Don’t Tell ’Em,” Tinashe’s “2 On,” Ella Mai’s “Boo’d Up,” Lil Dicky and Chris Brown’s “Freaky Friday” and Rihanna’s “Needed Me.” “When I was a teenager, I’d write with YG in Inglewood [Calif.]. He used to live right across the street [from The Forum]. I made ‘Rack City’ across the street from there,” says Mustard, shaking his head in disbelief.

To start his set, Mustard walked up to his turntables, appearing calm and collected, even though he secretly wasn’t. After he fiddled with the knobs, the audio of a viral TikTok began: “The real takeaway from the Drake and Kendrick beef,” the voice of TikToker @lolaokola said, “is that it’s time for a DJ Mustard renaissance.” The crowd began to roar as the audio continued: “When every song on the radio was on a Mustard beat, we were a proper country. It was happier times. The closest we have ever been to true unity.”

After “Rack City” became a smash in 2012, the artist-producer then known as DJ Mustard seemed unstoppable. There was something about his simple formula of “a bassline, clap and it’s over… maybe an 808,” as he puts it, plus that catchy producer tag “Mustard on the beat, hoe!” that attracted pop purists and hip-hop heads alike, making his work go off both at the club and on the radio.

“Being a DJ, being in front of people and parties, I know what makes people move,” Mustard tells me between volleys with his coach. Every element of a Mustard track is done with clear intention to propel the song, not to clutter it. “I always used to tell Ty [Dolla $ign], ‘Man, you’re so musical, bro, but that s–t does not matter if they can’t hear what’s going on,’ ” Mustard recalls. “Simplicity is key for me and bridging the gap between that and the real musical s–t — but it still needs to be ratchet enough to be fun, too.”

Aaron Sinclair

He learned to use turntables from one of the best: his uncle and father figure, Tyrei “DJ Tee” Lacy, an L.A. DJ who frequently soundtracked parties for Dr. Dre, Snoop Dogg and other local legends. Later in the day, I follow Mustard to Lacy’s restaurant, the District by GS on Crenshaw Boulevard. “This is where they got into it in Boyz n the Hood!” exclaims Mustard, gesturing to the street in front of the restaurant.

As he walks through the staff entrance and the kitchen, he daps up each person, his diamond-encrusted chain with a Jesus Christ pendant swinging as he moves. He sits down in a corner booth, and Lacy comes to join him. Mustard orders the usual: fried catfish. “Mustard as a child is the same as Mustard as an adult,” Lacy says. “He always cared about his craft — always.”

When Mustard was growing up, Lacy would often bring him along to his DJ gigs. One time, when he brought his nephew to a party in the Pacific Palisades, he had an ulterior motive. “I actually had [intentionally] double-booked myself,” Lacy says. “ ‘Don’t leave me,’ Mustard said. But I was like, ‘Oh, you’ll be all right. Just play that and play this, and you got it.’ ” Three hours later, he got a call from Mustard: “Come get me! The party was so cracking, they busted all the windows!”

From then on, music always paid the bills for Mustard, and he became the hottest DJ at Dorsey High School in Crenshaw. Within a few years, he would be one of the hottest producers in the world.

Amid the height of his early success, Mustard remembers a conversation he had with another radio-defining producer: Timbaland. “We were talking about the music industry,” he recalls. “He’s just like, ‘I want you to know, man, you’re not going to always be hot.’ ” Even though Mustard says he never let his ego get out of hand during those first years of success — his mother made sure of that — the caveat felt unfathomable at the time.

By the end of 2014, just two years after the peak of “Rack City,” Mustard seemingly had it all: 23 Hot 100 producer credits already, a new mansion on a hill outside the city, beautiful jewelry, even his own line of DJ Mustard mustard bottles. (Actually, he regrets that last one: “That was not an ‘I made it’ moment; that was a dumbass moment.”) Still, Timbaland warned him, “There’s going to be a time when nobody picks up your [calls] — soak this all in, and when that time comes, save your money… don’t panic,’ ” Mustard recalls. “And then it became a thing. And I was just like, ‘Ah, this is what [Tim] was talking about,’ and thank God I was ready for it.”

Mustard photographed September 16, 2024 at Johnnie’s Pastrami in Culver City, Calif.

Aaron Sinclair

As the decade wore on, his number of Hot 100-charting songs each year declined, from notching 14 in 2014 alone to between one and five each subsequent year. Still, a colder period for Mustard was better than what most musicians can ever dream of. And as time wore on, Mustard made the conscious choice to evolve. He focused on developing himself as not just a producer, but an artist in his own right. He started his own record label, 10 Summers, which launched the career of Grammy-winning R&B singer Ella Mai.

“I think with any producer, the ultimate goal is to break an artist. I believe that’s the hardest thing for a producer to do… I’m always for the challenge,” he says. It’s certainly something he has proved an aptitude for time and again, producing career-breakthrough tracks for artists like Mai, Tinashe, YG, Tyga and Roddy Ricch.

“You can’t be hot forever,” Mustard explains. “Even the best in the game… You have to reinvent yourself. And that’s what I did.”

Every hip-hop fan remembers where they were when “Not Like Us” dropped. Released the day after two other Lamar dis tracks, “6:16 in LA” and “Meet the Grahams,” no one saw it coming — not even the beat’s producers.

Mustard, for his part, was “on [my] way to a baby shower. Somebody sent me a message, and I was just like, ‘Oh, s–t,’ and then I hung up in their face, and I was just playing it over and over.” When he arrived at the baby shower, he could already hear the neighbors blasting it from over the fence.

Fellow “Not Like Us” beat-maker Sean Momberger was getting his car towed by AAA after a flat tire. “My friend texted me that Kendrick had dropped again,” he says. “I clicked on the link and heard our beat, and I was just shocked. I FaceTimed Mustard, and we were yelling and laughing.”

Mustard and Momberger were never in the studio with Lamar (or Sounwave, the song’s third credited producer and a longtime collaborator of the rapper) to make “Not Like Us.” The song started with Momberger sending Mustard some sample ideas and Mustard doing what he does best — “infectious” and “catchy” production with “a simplistic beauty driven by bouncy drums and West Coast undertone,” as Momberger describes it. But while the track stays true to the Mustard sound everyone knows, it also embodies how he has iterated it over the years to be fuller and more sample-driven.

Mustard texted it, along with about six other beats, to Lamar — who said nothing but reacted with a “heart.” Though he wasn’t in the room with Lamar this time, he had been in the studio with him before, years ago. Once, he says, Terrace Martin, a core musician on Lamar’s 2015 album, To Pimp a Butterfly, took him to one of that project’s sessions. “I remember seeing that s–t and being like, ‘Whoa, that’s a lot going on.’ With me and YG [Mustard’s most frequent collaborator], we didn’t have that many musicians around. That was my first time seeing s–t like that. Thundercat was there, Sounwave was there. Terrace was there… I knew [that album] was going to be some crazy s–t, but I didn’t know it would be like that.”

Though he couldn’t have predicted the impact To Pimp a Butterfly would have on culture, Mustard says he has a good intuition for hit records. “I don’t want to say I’m always right, but I’m pretty much on the money,” he notes. Mai agrees: “Mustard’s greatest strength is his ear.”

Aaron Sinclair

For all his success producing radio-ready singles, however, one-off collaborations don’t move Mustard like they used to. “I can do stuff like ‘Not Like Us’ every day,” he says. “I can do that with my eyes closed… In my next phase, I’m not doing singles,” he insists, though he does admit he would do “Not Like Us” again “100,000 times” without hesitation. “I’ll do [a single for an artist] if I can have the whole album or the majority of the album, but other than that, I don’t get anything out of that.”

It’s why he dropped his own album, Faith of a Mustard Seed, this summer, which features Ricch, Travis Scott (whose “Parking Lot” with Mustard went to No. 17 on the Hot R&B/Hip-Hop Songs chart), Ty Dolla $ign, Future, Young Thug and more hip-hop heavyweights. Mustard reckons the album (named after a suggestion by his late friend Nipsey Hussle) took him five years to perfect — the equivalent of a lifetime in popular music, especially hip-hop. During that time, rap went from being constantly atop the Hot 100 to weeks, months and even a whole year passing without a rap No. 1. Top players like Thug and Gunna went to jail; Nipsey, Young Dolph and Takeoff died; Ye went rogue. New faces like Yeat and 4batz popularized new styles; Afrobeats and reggaetón seeped into the American rap mainstream.

Still, Mustard believes Faith of a Mustard Seed warranted the wait. “There’s nothing on that album that I feel like in 10 years I’ll say, ‘Damn, I wish I did that better,’ ” he says. “I hope it teaches kids that you can take your time and do the right thing. You don’t have to rush it out. I think [the industry] today is just so fast-paced.”

Mustard hopes the perfectionism that drove both Faith of a Mustard Seed and “Not Like Us,” including Lamar’s own multifaceted bars, will encourage artists to “really rap now… I think now it’s opened the door for … the real rappers that love rap music and lyrics and the double, triple, quadruple entendres and all that s–t cool again.”

Aaron Sinclair

And he’s hoping — or rather, manifesting, sometime between waking up and hitting the tennis court — that this dedication to his craft will yield a Grammy next year. “I definitely speak it into existence every morning,” he says with a laugh. “The highest reward we can get as musicians is a Grammy. I know that people talk like it’s not a thing, but it actually is. It’s like Jayson Tatum right now saying, ‘I don’t want to win the NBA Finals.’ Like, if that’s the case, then go play at Venice Beach.”

Regardless of whether he takes home a trophy on Feb. 2, he knows he has something monumental to look forward to precisely a week later, when Lamar headlines the Super Bowl halftime show — where “Not Like Us” will no doubt get its biggest showcase yet. “Of course I’m going,” he says. “I’m going to go and be in a box and watch… I just can’t wait… I might shed a tear!”

Yet despite surreal moments like that, Mustard says his life is “still the same” as it always was. “I don’t take no for an answer. I’m persistent. Every day, I’m doing something that has to do with the journey of trying to get to where I’m trying to go. At this point, I don’t know how far I can go. I don’t think there’s a limit. I’ve always been like that. That’s how I got ‘Rack City’ — just waking up every day, making beats… and hoping.”

This story also appears in the Oct. 5, 2024, issue of Billboard.