Music

Lady Gaga Responds to Former Classmates Who Said She’d ‘Never Be Famous’

Lady Gaga recently responded to an old Facebook group created by some of her ex-classmates, who mocked her dreams of stardom several years ago.

Gaga briefly attended NYU’s Tisch School of the Arts before leaving in 2005 to pursue a music career. At the time, she had just started performing under her now-iconic stage name, and word of her performances spread quickly among her peers, leading to the creation of the Facebook group titled “Stefani Germanotta, you will never be famous.”

Members of the group reportedly ridiculed her dreams of becoming famous, mocking her performances and aspirations.

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Now, a TikTok post that has gone viral, screenshots of the now-deleted Facebook group were shown, followed by a list of Gaga’s numerous accolades, including her 13 Grammy wins, an Oscar, and a long list of other prestigious awards.

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The “Die With a Smile” singer herself commented on the video, addressing the hate she experienced during her early years: “Some people I went to college [with] made this way back when. This is why you can’t give up when people doubt you or put you down—gotta keep going.”

Gaga’s journey to fame wasn’t an overnight success.

After leaving college, she began playing small gigs around New York City under the stage name Lady Gaga. Little did her classmates know, she’d go on to release The Fame just a few years later in 2008, with hits like “Just Dance” and “Poker Face” dominating the Billboard charts.

In 2016, one of her former classmates, Lauren Bohn, shared her memories of the Facebook group, recalling how the members would belittle Gaga’s ambitions and even trample on flyers for her shows.

“I also remember one dude posting a flyer for one of her upcoming gigs at a local village bar. He had clearly stomped on the flyer, an outline of his muddy [sole] struggling to eclipse her name,” Bohn wrote, praising Gaga for sticking to her dreams and breaking through despite the negativity.

Since those early days, Gaga has become one of the most decorated artists in the world. She’s won 13 Grammy Awards, including a Grammy for her A Star Is Born anthem “Shallow,” which also earned her an Oscar.

She’s landed five No. 1 hits on the Billboard Hot 100 and multiple No. 1 albums, including Born This Way and Chromatica. Her latest track with Bruno Mars, “Die With a Smile,” also scored the No. 1 spot on Billboard Global 200 and Billboard Global Excl. U.S. charts.

And let’s not forget that she was also named Woman of the Year at Billboard Women in Music 2015.

Playboi Carti Releases First Song on Streaming Services Since 2020 With ‘All Red’: Listen

Instead of being on the receiving end, Playboi Carti is giving out a gift for all of his fans on his 29th birthday. Carti unleashed his first song to hit streaming services since 2020 with the blood-stained “All Red” on Friday (Sept. 13).

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Carti surprised fans when rumors began circulating about a single potentially arriving. Shortly after being posted to YouTube, “All Red” indeed made its way onto DSPs.

“THIS 1 FOR YAL, I CANT LIE,” Carti wrote on his Opium label’s Instagram page.

The Atlanta rapper reconnects with frequent collaborator F1lthy, who provides the chaotic production. “Upside-down cross tat’ on my neck, shut ’em up, uh/ The Bentley is parked outside, my vibe tryna go for a ride/ I put VETEMENTS right on her thighs, I put the mask on ’cause I be fried,” he raps.

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Carti is no stranger to mixing up his vocals and he dropped the pitch of his voice once again here. Some compared his flow on “All Red” to sounding similar to Future. “Playboi Carti was definitely inspired by Future on “ALL RED” crazy how much influence Future has on all these rappers,” one fan wrote.

Another said: “All jokes aside that new Carti sound like future.”

There are finally some signals of Playboi Carti’s much-delayed I Am Music album being on the horizon. He posted various vinyl covers for the project to his Instagram and directed fans to his website.

Carti’s webstore is selling digital albums along with merchandise bundles, but there’s no release date and it’s only promised to arrive before October 2025.

PBC t-shirt bundles are available for $50 while pre-orders for the I Am Music hat and hoodie bundles are on sale for $65 and $100 plus fees, respectively.

“All Red” is Carti’s first streaming release since 2020’s Whole Lotta Red. Although he’s released a handle of singles to his YouTube page in the last year such as “Backr00ms” with Travis Scott, “2024,” “Evil J0rdan,” “Ketamine,” “H00dbyair” and “Different Day.”

Playboi Carti was honored at Billboard‘s 2024 R&B/Hip-Hop Power Players event in NYC last week with the artist of the year award.

He made a rare public appearance to accept the accolade. “I wanna thank my momma, I wanna thank God,” he began his speech. “Thank you Billboard — this my first award. Very happy to be here. R.I.P. Rich Homie Quan. ATL in the building. Shout-out to the whole New York. I love y’all. Thank you.”

Listen to “All Red” below.



Usher Welcomes Big Sean on Stage for ‘Past Present Future’ Show In Detroit

Big Sean joined Usher for a surprise love fest on Thursday night (Sept. 12) during the first of the Usher: Past Present Future Tour shows at Little Caesars Arena in the rapper’s home town of Detroit.

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Usher brought out Big Sean two-thirds of the way into the concert, during “Superstar” — which the latter samples on “Who You Are (Superstar),” a track from his just-released sixth studio album Better Me Than You.

“If we’re gonna come to Detroit we gotta make sure to shout out all the legends,” Usher told the crowd before introducing Big Sean, who spit out some lines from his track followed by his 2015 single “Blessings” as he and Usher waded into the crowd to walk to a second stage at the rear of the arena floor, which was decked out like a strip club, complete with a pole dancer and a bar.

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“Big Sean, I don’t mind you taking over the stage, but I gotta make a drink,” Usher said as he got behind the bar, mixing drinks for VIP fans in the area. Big Sean then took over with a rapid-fire mini-set that included portions of “So Good,” “A$$,” “Bounce” Back” and “I Don’t Fuck With You.”

He also told the crowd that Usher had accompanied him to the downtown Detroit Boys and Girls Club earlier in the day to inspect the facility, including its recording studio. Thanking Usher for allowing him to sample “Superstar,” he noted that “me and Usher haven’t done a song together. We made a promise we’re gonna do a song together,” although he did not say when, and even if, that might happen.”

Big Sean did get in a plug for Better Me Than You before heading off and leaving the rest of the show to Usher — who will be back at Little Caesars Arena on Friday, Sept. 13.

It was the latest major performance for Big Sean in his home town this year. He performed on the opening night of the National Football League draft in April and was part of the nationally televised opening concert for the newly renovated Michigan Central, the city’s former railway station, in June. He was performing earlier Thursday evening for a private show at a nearby nightclub, and on Monday, Sept. 16, he’ll be performing “a very special acoustic you” sponsored by Amazon Music at the Detroit Institute of Arts.

Usher — who performed the halftime show at Super Bowl LVIII in Las Vegas on Feb. 11 — kicked of the Past Present Future tour on Aug. 20 in Washington, D.C. and wrap up the North American leg with rescheduled concerts in his home town of Atlanta during December. A European tour begins March 29 in London with the first of 10 dates at the O2 Arena, as well as performances in Paris, Amsterdam and Berlin.

Giddy Up! Miranda Lambert’s ‘Postcards From Texas’ Is Here: Stream It Now

Miranda Lambert’s much-anticipated ninth album, Postcards From Texas, is officially out today (Sept. 13).

The 14-song project marks the Grammy-award-winning artist’s first release since signing with Republic Records earlier this year and was recorded at Austin’s Arlyn Recording Studios.

Lambert teamed up with producer Jon Randall to craft the album, which offers a glimpse into Lambert’s introspective side with songs that explore themes of love, heartbreak, and resilience.

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The album was previewed with the rollicking “Wranglers” and the cheeky “Dammit, Randy,” while the latest single, “Alimony,” co-written with Shane McAnally and Natalie Hemby, serves up a dancefloor-ready shuffle that showcases Lambert’s ability to mix sass with soulful storytelling.

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The album’s release isn’t the country star’s only reason to celebrate. In just two weeks, Lambert will receive the prestigious Country Icon Award at the 2024 People’s Choice Country Awards, scheduled for Thursday, Sept. 26, at the Grand Ole Opry House in Nashville.

Lambert has long been an awards magnet. She has won a record 35 Academy of Country Music Awards, 14 Country Music Association Awards (more than any other woman) and three Grammys.

She has also been a major force on the Billboard charts, with five No. 1 hits on Hot Country Songs, seven No. 1s on Country Airplay, seven No. 1 albums on Top Country Albums and one No. 1 on the Billboard 200.

Stream Miranda Lambert’s Postcards From Texas below.

Snow Patrol Drops Long-Awaited Album ‘The Forest Is the Path’: Stream It Now

After a six-year wait, Snow Patrol is back with The Forest Is the Path, their first studio album since 2018’s Wildness.

Released today (Sept. 13), the 12-track project marks a new chapter for the Northern Irish band, showcasing their signature mix of introspective lyrics and sweeping melodies.

Produced by Fraser T Smith (Adele, Stormzy) and the band, The Forest Is the Path was written by Snow Patrol’s core trio: frontman Gary Lightbody, guitarist Johnny McDaid, and guitarist Nathan Connolly. The album’s lead single, “The Beginning,” offers a taste of the band’s evolution, with its melodic thrum and poignant lyrics: “There is only you and me in this life / And I don’t want to f— it up now.”

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In a previous statement, Lightbody shared how the album reflects on love and memory, saying, “The album is rooted in reflection, introspection, and interrogation, with a key building block being the idea of looking at love from the distance of time passed.”

The Forest Is the Path also celebrates Snow Patrol’s 30-year career. “This album took us on many uncharted routes,” the band wrote on Instagram upon announcing the album.

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“We honor the past, deeply… but while we honor the past, we also want to cherish the present and look to the future.”

The band will support the LP with a tour in 2025, which includes dates in the U.K., Europe, and the U.S.

Snow Patrol has made a lasting impact on the Billboard 200, with two albums landing in the top 10. Fallen Empires (2012) peaked at No. 5, while A Hundred Million Suns (2008) reached No. 9. Their 2006 album Eyes Open spent 66 weeks on the chart, driven by the global smash hit “Chasing Cars,” which became the most-played song of the 21st century on British radio, according to licensing body PPL. The track reached No. 6 on the Official U.K. Singles Chart, and No. 5 on the Billboard Hot 100, powered by a sync in Grey’s Anatomy.

Stream Snow Patrol’s The Forest Is the Path below.

Katy Perry & Doechii Mark Their Territory on Crystal Waters-Sampling ‘I’m His, He’s Mine’: Stream It Now

Just over 24 hours after giving “I’m His, He’s Mine” a steamy live debut on the MTV Video Music Awards stage, Katy Perry and Doechii have dropped their saucy new collaboration.

Featuring a heavy sample of Crystal Waters’ “Gypsy Woman” — you know, the one that goes “La da dee la dee da” — the duet finds the two women marking their respective territories when it comes to their male love interests. “I’m his queen, I’m his freak, I’m every woman he wants and needs,” they sing. “I’m his main, I’m his side, I’m every woman that’s in his mind.”

The track marks the third single Perry has unveiled ahead of her new album 143, which is set to drop exactly one week after “I’m His, He’s Mine.” It follows “Woman’s World” — which sparked criticism due to Dr. Luke’s involvement in the track — and “Lifetimes.”

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Prior to its release, “I’m His, He’s Mine” soundtracked one of the most memorable moments of the 2024 VMAs, with the former American Idol judge bringing out Doechii to perform a snippet of the track during the former’s Video Vanguard Award medley of hits. As they sang the sultry lyrics together, they got very up close and personal with one another and ended up kissing, a moment that made Taylor Swift’s jaw drop in disbelief.

After her performance, Perry accepted the Vanguard Moon Person from her partner, Orlando Bloom, and thanked all of her supporters in a passionate speech. “There are so many things that have to align to have a long and successful career as an artist,” she said. “There are no decade-long accidents.”

The “Roar” artist also shouted out her “KatyKats who’ve stood by me for a lifetime” and the LGBTQ community, “who I recognize I would not be here without, and who show me that you can be both kind and c–t.”

Listen to “I’m His, He’s Mine” feat. Doechii below.



Eminem Returns on Friday the 13th to Release ‘The Death of Slim Shady: Expanded Mourner’s Edition’

Guess who’s back? Eminem is spinning the block for another round of The Death of Slim Shady about two months after his 12th studio album arrived in July.

The Detroit legend is getting spooky for Friday the 13th with the release of his The Death of Slim Shady: Expanded Mourner’s Edition. The deluxe edition gives fans another batch of track to get excited about as they hit streaming services on Friday (Sept. 13).

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“MISSING: SLIM SHADY Have you seen him #TheDeathOfSlimShady Expanded Mourner’s Edition drops this Friday the 13th,” Eminem captioned the deluxe edition’s trailer earlier this week.

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The haunted clip didn’t provide much context about the project, but stars The Alchemist as a gas station mart employee, so he could be working with Em behind the boards.

25 years after his MTV Video Music Awards debut, Eminem added another VMAs moment to his mantle when he opened Wednesday night’s (Sept. 11) show in style.

He got the UBS Arena crowd amped up performing his 2024 “Houdini” hit, which saw him flood the aisles with a squad of Slim Shady clones equipped with blonde wigs and all. Em ditched the blonde mop and teamed up with Jelly Roll for their emotional “Somebody Save Me” collaboration.

The Death of Slim Shady (Coup de Grâce) arrived in July and debuted atop the Billboard 200 with 281,000 equivalent album units earned in the U.S. in the week ending July 18, according to Luminate. 

Stream Eminem’s The Death of Slim Shady: Expanded Mourner’s Edition below.

KISS OF LIFE Share Secret to ‘Sticky’ Success, Preview Upcoming World Tour

With a breakout hit across international charts this summer, KISS OF LIFE is ready to take an explosive year to the next level with their first-ever world tour.

The girl group’s forthcoming Kiss Road World Tour continues the momentum Julie, Natty, Belle and Haneul gained on the global stage with the infectious single “Sticky,” helping the K-pop act debut onto multiple Billboard charts: The Afrobeat-inspired summer single peaked at No. 7 on the South Korean Songs chart so far, entered the U.S.-based World Digital Song Sales chart at No. 10 in July, while also spending a solid six weeks on the Billboard Global 200 after hitting No. 87, and 10 weeks on the Billboard Glocal Excl. U.S. chart after a No. 47 peak.

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With promising results early just over a year into their career alongside the quartet’s international makeup and range of industry experiences, KISS OF LIFE is proving they’re more than just a rising K-pop rookie—they’re becoming a global-pop force all their own.

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“We love the song ‘Sticky,’ so it was really an honor for it to get into the charts,” says Julie, the group’s dynamic leader who was born in Hawaii, speaking to Billboard for their first-ever interview with an international outlet. “We really put a lot of effort into the choreography and also the music itself, so it’s exciting to see our hard work paying off. All of us were just hugging each other when we found out the news.”

Seattle-raised Belle, who previously worked as a songwriter for other top K-pop groups, believes their authenticity plays a massive role in why global fans connect to them: “We honestly try to be ourselves in all the music we release. By being authentic, I think our fans and listeners are able to resonate more with the excitement we feel when we sing and perform.”

Youngest member Haneul, born and raised in Korea, adds that the KIOF members’ diverse backgrounds fuel their artistry. “We just respect each other,” the 19-year-old says. “We acknowledge our differences and the path we went through to get here, so that makes us learn from each other and grow.”

The upcoming Kiss Road tour kicks off in Seoul with two concerts on Oct. 26 and 27 before coming to North America for an extensive, 18-date trek beginning in Minneapolis, Minn. on Nov. 10. “We are pretty confident in our performing ability,” teases Thailand-born Natty, whom K-pop fans have watched grow up on K-pop competition shows like Sixteen and Idol School before officially debuting onto the K-pop scene as an artist. “Fans can expect a show with high energy and we’re excited to bring our best to the stage.”

Get to know KISS OF LIFE’s Julie, Natty, Belle, and Haneul as the members share more about their process, viewpoint, world tour plans and messages to their fans affectionately known as Kissys, alongside exclusive photos below.



I want to begin by congratulating you on earning your first Billboard chart entries with “Sticky.” What were your reactions?!

Julie: We couldn’t believe it! We love the song “Sticky” so it was really an honor for it to get into the charts. We were so happy that people were liking it as much as us and we felt so grateful! We really put a lot of effort into the choreography and also the music itself, so it’s exciting to see our hard work paying off. All of us were just hugging each other when we found out the news; as hard as we worked, we also know that we really couldn’t have done it without the support of our fans—love you, Kissys!

KISS OF LIFE

KISS OF LIFE

Courtesy of S2 Entertainment

KISS OF LIFE has been rising since your debut last July, but “Sticky” has been a real breakout: Top 10 in Korea, charting in the U.S., your biggest hits on Billboard‘s Global charts. What do you think are some factors that made this such a hit?

Belle: I think we honestly try to be ourselves in all the music we release. By being authentic, I think our fans and listeners are able to resonate more with the excitement we feel when we sing and perform as well. I feel like this song, in particular, really suited all the members, and you could feel that all the members were just having fun and enjoying themselves while recording and performing the song. Also, in regards to the visuals and performance, we focused on just feeling ourselves and being confident which fits well with summer. I mean, it is summer, why not have a little fun with it?!



I also love your latest B-side, “Te Quiero,” co-written by Belle. What did you want to show with “Sticky” and “Te Quiero” that you hadn’t shown previously in KISS OF LIFE?

Natty: We wanted to show everyone our translation of summer! The cool and refreshing side as well as the hot! We just wanted to send good vibes and make sure everyone could enjoy the summer with us. Both “Sticky” and “Te Quiero” are actually our interpretations of summer: “Sticky” would be the exciting, fun aspect of summer where you enjoy yourself to the fullest; “Te Quiero” would be the cooler, more chill and relaxing version of summer that is equally enjoyable. I don’t think we had some mastermind plan of what we wanted to show with these tracks. We just genuinely wanted everyone to enjoy the music while enjoying their summer. You work hard, you play harder!

KISS OF LIFE

KISS OF LIFE

Courtesy of S2 Entertainment

“Te Quiero” is also significant as another English B-side track, just like “Nobody” with “Midas Touch.” Is there a more prominent reason to include these tracks, and even the English version of “Bad News,” in your larger plans as a group?

Julie: Of course! We always want to keep our international fans a big part of our music. For the Kissys all around the world, we want to continue to make music that everyone can enjoy and listen to. We are adamant in making sure our international fans know that they play a big role in our music. Again, we don’t have a master plan on how or a larger picture that we are strategizing for. We really just want everyone to feel included with our music, wherever they are and whoever they are. We just want to make music that everyone can enjoy and listen to without overcomplicating things. 

Have you begun preparations and rehearsals for your Kiss Road World Tour? What are you looking forward to the most?

Haneul: We are super excited for the tour. Absolutely, can’t wait to meet our Kissys, who have been supporting us throughout our journey. We’ve been working hard with our team in designing the show so that we are able to give all of our fans an amazing experience. There’s a little bit of pressure to show our fans the best version of ourselves but we promise we won’t let you down. I think the most exciting part about touring is really feeling everyone’s positive energy!

Natty: Well, we are actually pretty confident in our performing ability so fans can expect a show with high energy. We love what we do and we are blessed with so many people supporting us while we do what we love. In return, we want to give them the best version of us, so I hope they will all look forward to it. 

Something I always respected about KISS OF LIFE is that you shared yourselves via solo songs from your debut album. Will we get to see more solo stages on tour? 

Belle: Don’t want to give too many spoilers so…I think we can say, “maybe?!” We’ve prepared some new stages so make sure you stay tuned for it.

KISS OF LIFE

KISS OF LIFE

Courtesy of S2 Entertainment

With that, KISS OF LIFE has also become known for your covers. Your Brown Eyed Girls “Sixth Sense” cover was even officially released, and you’ve done songs by 2NE1, Ciara, Ariana Grande, Nicki Minaj, BLACKPINK, Doja Cat, the list goes on…any special or new covers for tour?

Julie: We always sing, rap, and dance to so many different artists on a daily [basis], so hopefully, we get the opportunity to showcase it to everyone on tour. We just love all different styles and categories of music. For us right now it’s being versatile enough to explore many different types of music and to experiment with sounds so we [can] create our own specific style. There are days we focus on singing, other days we rap, and days we only dance, but we are always working to improve ourselves, so I hope we have the opportunity to showcase it for the world to see! 

The four of you came from very different backgrounds and debuted as adults. Sometimes, it can be difficult for adults to pursue their dreams or even make new friends. How did you all connect and learn from each other to make KISS OF LIFE work as cohesively as it is?

Haneul: We just respect each other. We acknowledge our differences and the path we went through to get here so that makes us learn from each other and grow! A key point in any relationship is trust and respect. The respect comes from acknowledging each other’s past experiences that led them on the path for us to be here. I believe that because we are able to share our respective experiences with each other, we are able to learn from each other and grow as a group, not just individually. We all have something to learn from each other and we respect where that knowledge came from. 

KISS OF LIFE

KISS OF LIFE

Courtesy of S2 Entertainment

Do you have any other messages for international fans waiting to meet you?

Julie: We always want to say thank you so much for sending your love and support. Although we may be far distances, our hearts are always near! We can’t wait to meet everyone in person and I hope the time comes fast. Love you guys so much and see you soon!!!

Courtesy of S2 Entertainment

Britney Spears Questions Sabrina Carpenter Kissing an Alien on 2024 VMAs: ‘Why Didn’t She Kiss a Girl?’

If there’s anyone who knows about a showstopping kiss on the MTV VMAs stage, it’s Britney Spears — and she had some thoughts on Sabrina Carpenter‘s own viral VMA lip-lock with an alien at Wednesday night’s show.

Spears posted a selfie video to her Instagram account, where she brought up a few Carpenter moments from the awards show.

“Did you guys watch the VMAs?” she asked her 42 million followers. “I didn’t watch the VMAs, but I did see stuff on my phone from YouTube of Sabrina Carpenter. Why is she kissing an alien onstage? I adore her. I love her to death. I didn’t understand that part. Why didn’t she kiss a girl? Like, that was weird. But I also thought that, like, the whole thing was kind of, like, weird.”

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The pop star then went on a tangent about taking a “really long bath” on VMA night and doing some coloring — “I’m into coloring right now. I like to color and I like to trace.” — before circling back to Carpenter.

“This Sabrina girl, she said my name on the red carpet and I thought that was kind of cool,” Spears said. “Because I forget I’m famous sometimes. Because I’m a mom, I’m kind of old, blah-blah-blah, but that was kind of cool. … She made me cool. OK, maybe not,” she laughed.

Spears has had a lot of memorable moments on the VMA stage over the years, including her notorious kiss with Madonna at the 2003 show, when Brit and sometime rival Christina Aguilera joined the Queen of Pop onstage to perform “Like a Virgin” and share a three-way kiss.

Britney’s presence was felt throughout Wednesday’s show, like when host Megan Thee Stallion wore a re-creation of Spears’ 2001 “I’m a Slave 4 U” performance costume — complete with a yellow snake wrapped around her arms — or when Tate McRae paid tribute to the sheer, lacy Dolce & Gabbana minidress Spears wore on the red carpet that same year.

Carpenter herself even had an onstage reference to Spears, when she played an audio snippet from Britney’s “Oops!…I Did It Again” music video during the transition between “Please Please Please” and new single “Taste” for her debut VMA performance.

Watch Spears’ reaction to the 2024 VMAs below:

2024 VMAs Reaches Biggest Audience in Four Years

Eminem opened the 2024 VMAs on Wednesday (Sept. 11) with his recent hit “Houdini.” As it turns out, the show delivered a pretty neat magic trick of its own. In an era of flat, or even declining, ratings for awards shows, the VMAs delivered their biggest audience in four years, with more than 4 million viewers.

MTV reports that combined ratings for the premiere and encore showings were up 8% compared to a year ago (4.09 million vs. 3.78 million). Ratings for the premiere simulcast at 8 p.m. ET/PT were up 25% compared to a year ago (3.11 million vs. 2.49 million).

That premiere broadcast was simulcast across 13 networks in the U.S., the same number as last year – BET, BET Her, CMT, Comedy Central, Logo, MTV, MTV2, Nick at Nite, Paramount Network, Pop, TV Land, VH1 and Univision. That means that the casual music fan who may have been channel-surfing came across the show multiple times. That sheer repetition may have stirred their interest and made it seem like this was an event.

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The black-carpet pre-show at 6:30 p.m. aired on four networks. The first encore at 11:18 p.m. (the show ran over, as awards shows tend to do) aired on 10 networks. (Two other networks started their first encore showings within that hour.) The second encore at 2:34 a.m. aired on four networks.

MTV reports that the 2024 VMAs were the No. 1 most social entertainment telecast in history, with 66.7 million interactions. The only program that beat it was the second presidential debate of the 2024 campaign season, which aired the previous night, between VP Kamala Harris and former President Donald Trump.

The show rang up 829 million video views (an 18% increase over last year) and 76.3 million engagements (a 25% increase over last year) across global owned accounts.

VMAs trended No. 1 worldwide on X (formerly Twitter) for 10 hours. Media impressions were up 8% — 107.5 billion impressions this year vs. 99.5 billion impressions last year.

The 2024 VMAs had an impressive artist lineup, including host/performer Megan Thee Stallion and such other red-hot artists as Sabrina Carpenter, Chappell Roan and Benson Boone. Taylor Swift didn’t perform, but she was in the audience (or onstage accepting awards) from start to finish. It seems fair to say that artists support the VMAs at this point more than MTV supports music videos, other than on this one night a year. Maybe, given these healthy ratings for their flagship program, the channel can address putting music videos back into its programming mix.