Music

Leading into this week’s GMA Dove Awards, Forrest Frank is one of the frontrunners with nods for new artist of the year and pop/contemporary recorded song of the year (“Good Day”). He’s also set to perform during Christian music’s biggest night, when the GMA Dove Awards are held Wednesday (Oct. 2) at Lipscomb University’s Allen Arena. The show will air on TBN and TBN+ on Oct. 4.

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In August, “Good Day” rose to No. 2 on Billboard’s streaming, airplay and sales-based Hot Christian Songs chart, after previously rising into the upper echelon of Spotify’s U.S. Viral 50 chart.

However, the Houston native never intended to release “Good Day” after he wrote it in early 2024. He recalls to Billboard that he sent the song to a close music friend, who offered up some discouraging feedback.

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“He was like, ‘I don’t know about this song,’ so I had put it on the back burner because of that,” Frank recalls. “I thought maybe it was a little too on the nose, too happy.”

But then, Frank’s fans took the song from the dust bin to viral hit. While most artists tease out songs early on social media, Frank offers up early versions of songs in the 6,000-member Grouped app community that he’s named The Tree House. When Frank let the community vote on five unreleased songs, “Good Day” was the clear choice.

“I kept seeing the comments rolling in, like, ‘”Good Day” is my favorite,’ ‘Good Day,’ ‘Good Day’…so I put the song out, not thinking it was special at all, and then it just completely blew up.”

“Good Day” is Frank’s highest-ranking song on the Hot Christian Songs chart, but it’s not his first. In 2023, Frank’s collaboration “Up!” with Connor Price reached No. 8 on the chart. In April, his four-song EP God Is Good, which featured “Up!” and “Good Day,” debuted in the top 5 on the same chart.

In August, Frank saw his biggest chart hit yet. His album Child of God (which includes the four songs from the God Is Good EP) debuted at No. 1 on the Top Christian Albums chart and has held that spot for the past nine weeks. To date, he’s earned 5.2 million monthly listeners on Spotify.

“Just on a macro level, Forrest is speaking to an enormous community of people in a way that they really haven’t been spoken to,” says Tony Talamo, who serves as Frank’s manager, but was also recently named general manager at Atlantic Music Group.

“I think it’s just the way that he’s able to communicate and expose his music to this community has really registered with people, and just how genuine he is about the whole thing,” Talamo continues. “I think it just shines through in the music and that’s what people really kind of gravitate towards.”

Frank, 28, grew up listening to music ranging from CCM to jazz and first began creating music as a high school student, using the compact Maschine Mikro production and beats-making machine to produce his own musical creations.

Shortly after graduating from Baylor University with a degree in business, he teamed with fellow musician Colin Padalecki in 2017, joining the group Surfaces (they released the album Surf that year). At the time, Frank was working a corporate gig in Seattle, doing sales for the Fortune 500 company Abbott, while continuing with his obsession with making music. Simultaneously with his work as part of Surfaces, he was also already releasing solo music, issuing his first solo project, Warm, in 2018.

In 2019, Surfaces released “Sunday Best.” The following year, Frank married — and he and his wife, Grace, moved to Waco, Texas. Around that time, “Sunday Best” gained traction, rising to the top 20 on Billboard’s Hot 100 chart and ultimately earning 980 million plays on Spotify. The song was certified 3x multi-platinum by the RIAA. Surfaces followed with songs including “Wave of You” and even collaborated with Elton John on the song “Learn to Fly” from John’s The Lockdown Sessions.

But as Frank began getting his first taste of success with Surfaces, Frank was “wrestling with the feeling of ‘I don’t want to be famous,’” he says. “Ultimately, my goal is to lead people to Jesus, and I hope I’m doing that through pop music. I remember I would pray salvation prayers at a low decibel beneath these pop songs.”

The success of “Sunday Best” came at the height of the COVID-19 pandemic when concerts and tours of all sizes were paused. After turning down performance opportunities for over a year, Frank says he “felt like eventually I was pretty much retired from pop music. I was like, ‘I’ll write songs for Surfaces, but I feel like we are supposed to be at home. And if God wants me to go back to [work in a] corporate [setting], I’m fine with that.’”

At the same time, he was writing and singing worship songs. He kept returning to one of the songs he’d crafted during his personal time, “No Longer Bound,” eventually recording and releasing the song in January 2023. The song went viral (it’s earned over 64 million Spotify streams to date), and he soon followed with the Connor Price collaboration “Up!,” “Lift My Hands,” and ultimately, “Good Day.”

“Things just snowballed from there,” Frank says.

Frank is one of a crop of newcomers making waves in Contemporary Christian Music, alongside fellow GMA Dove Awards new artist of the year nominees Charity Gayle, Josiah Queen, Seph Schlueter and Terian. Newcomers to the genre are seeing gains in streaming, social media and touring, as CCM music rose in the first half of the year as one of the top fastest-rising musical genres in the U.S.

“There’s this new level, where people are coming forward with their own personal sound because of the availability of technology and the lack of hoops to jump through,” Frank says. “And I think that even the Christian industry probably hasn’t had much friction or competition for a lot of years. But now you’ve got all these kids, like you’ve got an 18-year-old who knows more than the 40-year-old about production because they went direct to the source and learned on YouTube versus going to a college. And so these young, talented, hungry kids are rising forward and they’re making great songs.”

Frank’s connection with fans extends beyond the U.S. market: According to Chartmetric, while the United States remains Frank’s top market, 13.3% of his listenership comes from Brazil (he has leaned into that market by incorporating Portuguese-language content on his social media).

“We just went and shot a live version of his [sold out] show at the Shrine in [Los Angeles],” Talamo says. “We employ all our digital content team when he needs it, but he really leads the way with it. It’s giving him all the things he needs to do things the way he wants to. Forrest is such a machine in the way that he operates from writing and producing the music, shooting the content, performing, and thinking about all the creative elements that come together. He’s so in tune with his business and his projects.”

That business-focused mindset extends beyond music, as does Frank’s future goals.

‘I do have an entrepreneurial mind and I’m always thinking about different things,” he says. “For example, I bought a space in Waco, and I’m turning it into this physical retail space where people can come in and buy albums and merch — but it’s also going to be a grocery store and a coffee shop that serves the community, and I’m going to source it to local farms. Honestly, I could predict that in the next five to 10 years, something will emerge that has nothing to do with music. That could even become my main thing.”

Not anytime soon, however — considering that his new single “Never Get Used to This,” featuring JVKE, just debuted at No. 39 on Billboard’s Christian Airplay chart, while he has seven songs peppering the Hot Christian Songs chart, including “Good Day,” “Never Get Used to This,” and “Life is Good.”

As with “Good Day,” Frank says he’ll continue to bring all his music to his most devoted fans first.

“When I’m thinking about my next release, before taking it to Instagram or TikTok I’ll probably throw three or four snippets in [the Treehouse group] to get the feedback,” Frank says. “For me, it helps as an artist — not every song’s going to be a hit, but at least I can be a little more refined in my moves so when I bring a song to socials it’s like, ‘Okay, this is the one that’s already been proven in this smaller focus group.’”

With his Child of God tour having recently wrapped, the UTA-aligned Frank has an even larger tour slated for 2025. He says touring as a CCM artist has been markedly different from some of his past performance experiences.

“I’ve never viewed myself as a performer,” he says. “I just wanted to make music and be a producer. I’ve done maybe hundreds of shows with Surfaces that were in the name of entertainment, and looking back, I can now recognize fully that it always felt like a disconnect. And on this past tour, it just felt so right. It felt like every cell of my body was being used for God and his glory, and every show was a 10 out of 10 because of that. It changed my perspective of being onstage to where now I’m excited because I get to be a conductor of bringing people to the Lord, versus just connecting with fans per se, which I do love as well.

“This whole journey just has felt like a gift from God, and he’s just continued to bless me with new songs and new ideas,” Frank adds. “I can’t take any credit for it. Anytime anything good happens, it’s just like, ‘Okay, God for whatever reason has selected me as a vessel for Him.’”