Music News

hololive VTuber and virtual idol Hoshimachi Suisei has announced her first new album in two years, SHINSEI MOKUROKU.

Ever since her debut, her slogan has been “A shooting star that appeared from diamonds in the rough,” and that slogan was embodied by her first album, a refreshing work with a true idol feel. She followed this up with a very different album that took her music to the next level, expressing the struggles and tumult she faced in her musical career. Now, she is releasing an ambitious third album with the theme of “revolution.” In an interview with Billboard JAPAN, Hoshimachi said, “Virtual artists have been seen as oddities. People don’t look at me as a person, but I sing my own songs and I dance my own dances. Gaining recognition for that is, to me, a revolution.”

Her appearance on a massive billboard in New York’s Times Square is a sign of the steady progress she is making in that revolution. The Spotify advertisement is unusual, as the company has done few collaborations with Japanese artists, and it is their first time collaborating with a Japanese indie artist. When Hoshimachi first heard about the project, she thought they were talking about an advertisement on Shibuya Scramble Square.

Hoshimachi says she ultimately decided on the concept for the new album around the time she released the lead single “BIBBIDIBA” in March 2024. The theme of the song, written by Vocaloid producer Tsumiki, is a strong-willed woman—a Cinderella who isn’t content to sit back and wait for her prince to come but who goes out to seize her destiny herself. It became the first-ever VTuber song on the Billboard JAPAN charts to reach 100 million streaming plays. That same concept was also part of “AWAKE,” a Hoshimachi song written by the team of Giga and TeddyLoid, whose other credits include Ado’s “Odo.” “Modern women are drawn to and want to become strong women. I’m particularly fond of the lyrics ‘Clichéd storyteller, don’t pass the mic.’ I don’t like falling into clichés, either. I want to explore my own way of doing things. I’m singing about how people can’t leave the direction of their own lives to others who just live cookie-cutter lives.”

The music on the album was written by a wide range of artists at the vanguard of J-pop and rock, such as Soichiro Yamauchi (Fujifabric), Enon Kawatani (indigo la End, Gesu no Kiwami Otome, etc.), Deu (PEOPLE 1), Natori, and Haruno. Hoshimachi discussed how she chose these artists. “A lot of the artists on my second album were creators active in the online scene. That’s because I’ve also always been heavily online, and those were the artists I was listening to. With this third album, I decided to take a step outside the bounds of the online scene.”

The music videos for the album’s songs are also unique. The videos for “BIBBIDIBA” and “AWAKE” combine anime and live action. Hoshimachi explains, “I really want to break into the real world. I thought about how I, as a virtual figure, could get closer to 3D people, so I went with this approach of fusing our worlds.” The entire video for “Venus Bug” is live action, a rarity for a VTuber.

“Kireigoto,” for which Hoshimachi wrote both the lyrics and music herself, is of particular note. This marks her first time writing her own lyrics and music. “I wanted to do that on my second album, but I ran out of time. Or, I guess I should say, I had a hard time getting myself going. When I was talking to someone on the staff, I mentioned that for sure I wanted to do it on my third album, and they started making concrete deadlines and plans, like ‘okay, have this done by that time’ or ‘let’s have these folks work on the music video.’ That’s when I knew I simply had to make the song, and I set my mind to it. I ended up going way over the deadline, though.”

The lyrics to “Kireigoto” include the line “I sing because I hate spewing platitudes.” It expresses a dilemma that Hoshimachi herself often confronts. “I’ve been online for a long, long time, and a lot of the people in the online communities I’m in live in big cities. That meant it was easy for them to meet up, but since I lived far from anywhere, I could never attend. Then, years later, after I finally made it to the city, I’d reach out to my friends from back then and they’d say ‘I can’t, I’m not young anymore, it’s just too tiring.’ These were people who were already adults back when I was a kid. It made me really sad to see that people changed like this as they got older.” Looking back on this experience, she spoke about how she always wanted to remain lively and young at heart, giving up as little as possible. “But I know that’s just painting a rosy picture. I hate platitudes, and I hate when I’m the one saying platitudes, so I just sing. That’s what the song is about.”

On February 1, she will put on a solo show at the Nippon Budokan. Back before she joined hololive, when she was on her own as an artist, she talked in her very first self-introduction video about her dream: playing at the Nippon Budokan. Reflecting frankly about her feelings at the time, she shared, “I was a little worried that if my dreams came true I’d lose my drive. I also worried that perhaps my listeners would be left with the feeling that they’d watched my story through to its very end and they’d drift away. But now, I’ve actually got my sights set on a lot of things after I play at the Budokan. I’m going to be really busy (laughs). My schedule is packed, so I don’t think there’s ever going to be an end. And I now trust my listeners to stick with me.”

The Nippon Budokan is known as one of Japan’s most prestigious concert venues, but the way Hoshimachi talks about it, it is just one point in her journey. She shared her vision for what lies beyond. “I’ve talked about this for a long time, but I want to create a world in which virtual beings are part of everyday life. I like science fiction set in the near future, like Coil – A Circle of Children. I hope we can see that kind of future in our own lives. That’s why I want to help bring in a new era.”

“There are a lot of people who speak negatively about virtual beings. Whenever I see that, I think ‘they’ve got low resolutions.’ People will say things like ‘all they do is push a button to dance or sing,’ and I just think ‘that’s not true.’ But if people are going to be that way, then, fine, I don’t care, I’ll just become even more active. I’ll force my presence down their throats, like ‘Here, eat up, this is the virtual world.’ If I do that, their resolution might just improve. That’s why I hope to create even more opportunities for people to be exposed to me.”

—This article by Takuto Ueda first appeared on Billboard Japan