Music News

Maren Morris Is Taking an ‘Intermission’ With New 5-Song Project Coming Soon

“Every good show needs an intermission,” Maren Morris told fans on social media on June 20.

To that end, Morris revealed an upcoming five-song project, titled Intermission, set for Aug. 2. The first song from the album is a collaboration with Julia Michaels titled “Cut!,” which releases on Friday (June 21). Earlier this week, Morris revealed the upcoming Michaels collaboration on social media, with a photo featuring Morris and Michaels in a kitchen, with Michaels seated at a table and Morris standing atop the table and wielding a chainsaw.

“Can’t wait to cathartically scream f–k at the top of our lungs together,” Morris captioned the photo. In revealing Intermission, Morris also shared the track listing for the project, with songs including “Cut!,” “I Hope I Never Fall in Love,” “Push Me Over,” “Because, Of Course,” and “This is How a Woman Leaves.”

Last year, the Grammy winner released a pair of songs entitled “The Tree” and “Get the Hell Out of Here.” The new five-song set follows her 2022 album Humble Quest and her 2019 CMA album of the year-winning project GIRL.

Trending on Billboard

Earlier this month, Morris publicly came out as bisexual. “Happy to be the B in LGBTQ+,” she wrote on Instagram. “Happy pride ?.” The caption was accompanied by a carousel of photos, including one shot of Morris holding a Pride flag. Morris filed for divorce from her husband of five years, Ryan Hurd, last October (the divorce was finalized earlier this year). Morris and Hurd welcomed their son Hayes in March 2020.

Kendrick Lamar Performs Drake Diss Track ‘Not Like Us’ 5 Times Back-to-Back at Pop Out Concert

Kendrick Lamar unified the West Coast with his epic Pop Out: Ken & Friends concert celebrating Juneteenth on Wednesday night (June 19), which was one for the hip-hop history books with K. Dot performing his Drake diss track “Not Like Us” five times in a row to close out the show.

After performing the live debut of his nuclear guest verse on Future and Metro Boomin’s “Like That,” K. Dot welcomed his mentor and iconic West Coast rapper Dr. Dre to the Kia Forum in Inglewood, Calif., as he rose from underneath the stage for one of the biggest surprises of the night. “I see dead people,” Dre whispered as Mustard’s signature Cali bounce on “Not Like Us” blared through the speakers.

In a red hoodie with jeans and a pair of Nike Shox (an outfit some fans compared to 2Pac‘s at the 1994 Source Awards), Kendrick had the 18,000-plus in attendance and rap world watching via Amazon Music at home in the palm of his hand.

Trending on Billboard

The raucous crowd sang along to every last word of the “Not Like Us” live debut. They held the “A-minor” Drake punchline for what seemed like an eternity while Lamar basked in what he curated. 

But that wasn’t all. Kendrick ran the Drake kill shot back a second time and spun the block for a third round of “Not Like Us.” The fourth edition was the most special, as K. Dot proved West Coast unity about 15 miles northwest of where the Compton native grew up, while bringing various L.A. luminaries such as NBA stars DeMar DeRozan and Russell Westbrook on stage, who essentially danced on Drake’s figurative grave.

Mustard, G Perico, Hit-Boy, Blxst, Steve Lacy, Big Boy, Westside Boogie and Lamar’s Black Hippy running mates joined the party alongside other gang members repping different sets across Los Angeles. Each took a turn dapping up Kenny on stage as he kept his breath control intact amid the distractions.

“This s–t making me emotional,” Lamar admitted while gathering the blended crew for a group photo moment that he wished could last forever “We been f—ked up since Nipsey died. We been f—ked up since Kobe [Bryant] died,” he poignantly declared. “This is unity at it’s finest.”

“Not Like Us” wasn’t the only Drake diss performed by Lamar for the first time as part of his explosive set. He kicked things off with the bristling “Euphoria,” which found him tweaking a lyric directed at the 6 God. “Give me 2Pac’s ring back and I might give you a little respect,” he spewed. Lamar also brought out Ab-Soul to perform his verse on “6:16 in L.A.” mixed into his run of greatest hits. 

“Not Like Us” gave Kendrick his fourth Hot 100 leader as it debuted atop the all-genre chart on May 13 with over 70 million streams in the first week. The West Coast anthem sits at No. 6 in its sixth week on the Hot 100 while “Euphoria” holds at No. 47.

While gang violence and street politics have cut lives way too short, Kendrick Lamar united a city for one night where territory allegiances and banging sets didn’t matter in the name of hip-hop. “It ain’t got nothing to do with no back-and-forth records,” Kendrick said, dismissing his Drake feud. “It’s got everything to do with this moment right here. That’s what this s–t was about. To bring all of us together.”

Find more highlights from Kendrick’s memorable “Not Like Us” performance below.

No, Sabrina Carpenter Didn’t Warn Barry Keoghan About Her ‘Saltburn’ Themed ‘Nonsense’ Outro at Coachella

Sure, Sabrina Carpenter talks a lot of “Nonsense” in the outros of her popular Emails I Can’t Send track, and she had fans buzzing during her Coachella performance, when she made a subtle shoutout to her boyfriend, Barry Keoghan.

Explore

Explore

See latest videos, charts and news

See latest videos, charts and news

“Made his knees so weak, he had to spread mine / He’s drinkin’ my bathwater like it’s red wine,” she told the cheering crowd, in reference to a headline-making scene performed by Keoghan in the 2023 film, Saltburn.

In a new interview with Vanity Fair, Carpenter revealed that she did not warn her boyfriend of the outro before she performed it. “Oh my gosh, no,” she said. “Maybe I should do that. I guess it’s a little too late now.”

Keoghan and the Girl Meets World alum first sparked dating rumors at the beginning of this year. At a recent Taylor Swift concert in Singapore, fans spotted Carpenter running into the actor’s arms after finishing her opening set, wrapping him in a tight hug.

Trending on Billboard

In March, Carpenter and Keoghan made their public debut at the Vanity Fair Oscars afterparty. While the duo didn’t pose side-by-side on the red carpet, they did walk it at the same time, occasionally sneaking looks at each other. At one point during the party, the pair snapped a photo together off the carpet, covering the bottoms of their faces with their hands.

Most recently, Keoghan starred in Carpenter’s “Please Please Please” music video as the duo portray a Bonnie and Clyde-type couple navigating their love through crime and jail stints. Following the release of the clip, the pop star became the only person the actor follows on Instagram.

Moneybagg Yo Talks Meeting Denzel Washington, Attending His First Wedding & New Album ‘Speak Now’

Perhaps nobody in rap capitalized on the stillness brought upon by the COVID-19 pandemic than Moneybagg Yo. 

The CMG rapper posted four Hot 100 entries with the vengeful “Time Today” and the Debarge-sampling “Wockesha” powering his 2021 A Gangsta’s Pain album, which completed Bag’s transition to commercial stardom and gave him his first No. 1 project atop the Billboard 200. 

Three years later, Moneybagg returned with his fifth studio album, Speak Now, released Friday (June 14). The 32-year-old feeds his core fan base with plenty of trap flossing, designer flexes and street motivation over thumping trap beats and hi-hats courtesy of Tay Keith, Turbo and more.

Explore

Explore

See latest videos, charts and news

See latest videos, charts and news

“I feel like I don’t got nothing else to prove,” Bag casually admits to Billboard during his visit to the Big Apple. “I got all these plaques, I got success. I’m just letting them know I really do this. Don’t play.”

Trending on Billboard

The Memphis stalwart does innovate on his latest LP too, which finds Bag getting more melodic testing out his vocal range while teaming up with Chris Brown for the infectious “Drunk Off U” [and there’s more where that came from]. He slides across the state to Nashville for the country-leaning “Whiskey Whiskey” featuring Morgan Wallen, a collab that was two-years-in-the-making. 

Bag’s an open book with his chiseled rhymes, delving into life experiences behind his Prada shades, like having Denzel Washington rock his blinged-out AP watch while grabbing lunch at The Polo Lounge, or listing his entire wing order at J R Crickets when he’s in Atlanta. 

There’s more heat in the stash, too — as Moneybagg Yo will deliver a project sequel, fittingly titled Forever Hold Your Peace, later this year, which will cater more toward the ladies. “I’m versatile,” he adds. “I feel like I can play in different lanes.”

Give our interview with Bag a read below, which dives into him meeting Washington, attending his first wedding, working with Wallen and more.

Billboard: What was your mindset heading into this album?

Moneybagg Yo: It was just trying to deliver a body of work for my day-one fanbase who been rocking with me since Federal 3x— that type of vibe. That’s kinda what I did. I also mixed it with a sequel, which is called Forever Hold Your Peace. It’s gonna be the more melodic vibes. It’s dropping a couple months after Speak Now. I did stuff like “Drunk Off U” with Chris Brown kinda singing. 

How was that kinda singing on there and experimenting with your voice more?

Just trying different stuff like I got 80 of those type of songs before even Chris [Brown] got on it. I was experimenting and playing with the craft and the talent. It came out good and I put Chris on it. I got one called “I Feel It,” and the Morgan Wallen situation.

How did the Morgan Wallen relationship form? 

He’s actually a big fan of me. We been locked in for like two or three years. We had the song when we first locked in off the rip. I had it for like a year and a half, or two years, and he’s been on me about putting it out. “When that song coming out?” And all this s–t. The perfect time is now. 

Coming off of A Gangsta’s Pain, do you feel like you have anything left to prove?

I feel like it’s really about enjoying what I’m doing and expanding at the same time. I feel like that’s it. I feel like I don’t got nothing else to prove. I got all these plaques, I got success. Just basically coming off a two-year break. I’m just letting them know I really do this. Don’t play. 

You had to remind everyone one time with that post [to Instagram] of all your plaques.

And I think I missed some, to be honest. It was like some s–t. It’s a blessing. All that is. 

How do you feel your music’s been able to resonate with a wide range of people from different cultures and backgrounds?

Even with what you said — like, I’m kinda singing on “Drunk Off U,” it’s not forced. It’s like, “All right bet, he doesn’t sound too bad. He’s vibing on there. Can we get more of that type?”

“Gangstas Relate” with Lil Durk – talk about that record and him sending his verse back in less than 20 minutes.

How that came about — he hit me the night before I had to turn the album in. “You in L.A. let’s do something.” I’m like, “Boom,” sent him the record. He sent back all the snowman emojis and sent that motherf–ker right back, like he was sitting in front of the mic or something. It was good, though. 

What’s the quickest you’ve ever sent back a feature?

It went so crazy. Money Mu, the “Hittin” remix. He’s from Atlanta and it made noise. I was rushing I had somewhere to be. I had my girl, Ari, she pulled up with me when we in the A. I’m like, “Take me over here to do this feature right quick.” I’m just thinking, like, “I’m getting some little money, I’ll just pull up in the joint.” I do it and leave. I didn’t know when he dropped it — I’m going in the clubs and it’s going crazy. S–t’s turnt up.



As someone who’s had hits, what makes a hit record to you?

At this time in this generation, I feel like it’s impact. It’s gotta have impact. Everyone can drop records, just because who you is — but if you analyzing the game people who are very successful, you’ve been seeing records come out from these artists and they ain’t been ugh [snaps]. You got the more upcoming artists [hitting] [claps]. It’s just gotta be an overall good record. 

On “Tryna Make Sure,” did you say that Pharrell sent you a Louis Vuitton bag?

I was saying, like, making a call and shouting him out. I was like, “Ay, send me the bag at Louis.” I was going in the Louis stores and s–t all the sizes be so skinny and little. They fit for him. So I’m like, “Send me the bag at Louis!”

I saw you and Quavo step in to help recruit this high school quarterback, Antwann Hill Jr., to [the University of] Memphis. That’s pretty cool. 

Quavo actually hit me — like, it’s official, “My boy about to come through the city. I need you to take care of him.” I’m not a big fan of football — basketball is my preference — but I told Quavo I got him. I went back up with him. It was kinda like how we locked in with Ja [Morant]. We made him feel good and at home in the town. 

Were you at a wedding last week with Quavo?

Two or three days ago, with the Gumbos. The couple got married so I popped out. It was an experience. I had never been to no wedding. The ceremony was boring, but after the ceremony it was [cool]. 

They try to give you a mic?

They ain’t do that, but they gave Quavo the mic, though. He grabbed it and just performed. It was crazy.

That was your first wedding? That’s crazy. Did you bring a date?

Nah, she was actually sick at the house. It was like [one] plus God damn five or six with us. It was a vibe though. 

I was listening to a 2Pac interview and wanted to get your thoughts on this quote: “In this country, as a Black man, you have five years where you can exhibit maximum strength. Once you turn 30, it’s like they take the heart and soul out of a man.”

I feel like when you turning 30 and get in your 30s, this is when your eyes open. You really see life for what it is, and you start moving and different. You almost wish how I’m thinking at 30 when I was 25 or whatever. All that comes with timing. I’m just moving better and thinking clearer. I see s–t for what it is. I been dealing with so much crazy a– s–t. I was just listening to Pac. 

What’s your favorite Pac song or album?

All Eyez on Me. What’s the [song] he got with Scarface? “Smile.” That’s the one I have to listen to to keep me going. 

What kind of business ventures do we have going on? 

Yeah, we got a tequila liquor we’re gonna start pushing. I got a water we’re looking for distribution for right now. This is my clothing line I got on right now. It’s actually called Lof. This is in Japanese. Doing a high-end fashion brand. I’m trying to expand that. I got a restaurant in Memphis called Cache 42. It’s a lounge with an upscale side to it. I got a strip club in Miami that I’m 50/50 with a partner. Taboo Miami by G5ive. Just marketing and branding the club, I actually dedicated a song to one of the tracks on this album, called “Taboo Miami.” I got a little something going. 

Do you have any advice for younger artists when it comes to dealing with labels?

I tell them to stay independent as long as they can. You gon’ get to a certain level where you’re gonna need some help. Everybody needs somebody. If your dreams and aspirations where you want to be up there, you’re gonna have to align with somebody to go to that. We can only go so far. Second, whatever you’re doing and whatever your craft is, force it on the world. Everybody don’t get it when you first put something out. No shade, look at some of the artists that’s out today. To be honest, they’re not lyrically talented. It’s more dumb-downed music that’s taking over the world. Just don’t think too hard. Force it on ’em, they gon’ get it. It’s gotta be ear-candy. 

We’ve seen a lot more people in hip-hop focusing on their health, and I feel like you’ve been part of that.

Yeah, s–t, I worked out last night and this morning. My bro said, “You coming like an athlete or something. Damn, slow down.” I just want to look good in my clothes. I want to try to create more opportunities. Get on some of these magazines. I need to be on the cover of Billboard with the shirt off with the Louis scarf. That’s the type of timing I’m on. I want to feel good anyway. 

Before you go, how did you link up with Denzel Washington?

I was with my PR eating at the Polo Lounge chopping it. I was wrapping up a meeting with her, and he was sitting to my right and looking. I’m like, “I want to go over and say something to him.” He just sitting there looking. Poker face. When I was paying for the tab, I stood up, he told me to come here. I went over there, he got to sweet-talking. His son was a big fan. We got to talking. S–t turned from a “what’s up” to “sit down and have lunch.”

We really had lunch. He was telling me about the movies. Training Day. He was like, “With me, you gotta know how to be Shakespeare, and you gotta know how to be the man in Training Day. You gotta know how to do both of them. That’s what made me different. That’s why I’m at the caliber I’m at. I know how to really do this.” I felt him, and we wrapped it up with a picture. I was like, “Yo, put on a watch!” He was looking like, “Man, you shining.” I was like, “Put the watch on!”

Ty Dolla $ign Doesn’t ‘Give a F—‘ About Ye’s Controversies: He’s the ‘Best Artist of This Generation’

Ty Dolla $ign is defending his Vultures 1 collaborator, Ye (formerly known as Kanye West).

The “Or Nah” rapper is the latest Billboard cover star, and he opened up about working with Ye on their recently released joint album. When asked if he feared Vultures wouldn’t perform well due to Ye’s string of controversial behavior, Ty shrugged it off. “Ye is the best artist of this generation, besides me, and I don’t give a f–k about what people were talking about. I know my n—. He’s one of the best people I’ve ever met,” he said. “Just with my analysis of how it goes with him, he goes all the way to the top. And something may happen and he’ll say [something people find offensive] — and then people [get] right back, you know. Because this s–t is undeniable.”

Ye has had a long string of controversies over the past few years, making headlines at his Yeezy Paris Fashion Week show in 2022 for wearing a shirt with the phrase “White Lives Matter” on the back, in addition to featuring Black models wearing the shirt. The phrase is one that was adopted by neo-Nazi and white supremacist groups in response to the Black Lives Matter movement, and the rapper faced backlash from both fans and celebrities online.

He also came under fire after a 2022 tweet in which he announced he was going “death con [sic] 3 on Jewish people.” Ye then repeatedly shared antisemitic hate speech, even going so far as to praise Adolf Hitler, a main leader responsible for the systematic murder of six million Jews during the Holocaust. Ye’s controversies have since cost him several lucrative deals, including one with Adidas.

Elsewhere in the interview, Ty discussed the making of Vultures, which arrived after much delay in February 2024. “Japan was hotel rooms, Italy was hotel rooms. Then we got Sting to let us use his [Italian] villa. At first we were just recording in the living room, recording by the pool, setting up recording equipment out there, and then we found out that there’s an actual recording studio there. […] It’s a very expensive album, I will say that. It would make for a crazy documentary.”

The duo are currently gearing up to release the album’s delayed sequel, Vultures 2. “We got all the songs. Basically, it’s just like, ‘How can we get it there? How can we go bigger than the first album?’” Ty said. “Certain people will probably expect you to just do the same exact sound, but that sound’s already out.”

Read the full cover story here.

Japan’s MILLENNIUM PARADE Announces Global Tour: See the Schedule

MILLENNIUM PARADE is set to launch its first-ever global tour called the WHO AND HOW TOUR 2024 in November, traveling to nine cities around the world for 10 shows.

Explore

Explore

See latest videos, charts and news

See latest videos, charts and news

The band, led by Daiki Tsuneta of King Gnu, will kick off the trek in Mexico City, then hit Los Angeles, New York, Toronto, Berlin, Paris, London, Utrecht, and Tokyo. The Tokyo shows will take place at Tokyo Garden Theater on Dec. 19 and 20. The tour will mark the first time in three years that the band performs live.

Tickets for the two Tokyo shows are currently available through an official pre-order until June 23 11:59 pm Japan time. See the WHO AND HOW TOUR 2024 dates below:

Trending on Billboard

MILLENNIUM PARADE / WHO AND HOW TOUR 2024

November 2- Mexico City, Lunario del Auditorio Nacional
November 4 – Los Angeles, The Fonda Theater
November 7 – New York, Irving Plaza
November 9 – Toronto, Danforth Music Hall
November 14 – Berlin, Festsaal Kreuzberg
November 16 – Paris, Le Trianon
November 18 – London, HERE at Outernet
November 20 – Utrecht, TivoliVredenburg Ronda
December 19 – Tokyo Garden Theater
December 20 – Tokyo Garden Theater

Creepy Nuts’ ‘Bling-Bang-Bang-Born’ Stays at No. 1, Travis Japan’s ‘Sweetest Tune’ Bows at No. 2 on Japan Hot 100

Creepy Nuts’ “Bling-Bang-Bang-Born” holds at No. 1 for the 18th week on the Billboard Japan Hot 100, released June 19.

Most likely due to the hype around the duo’s Yoyogi 1st Gymnasium shows over the weekend (June 15 and 16), the MASHLE Season 2 opener saw an increase in radio airplay this week and kept the decline in other metrics at a minimum. Total points for the long-running hit, now in its 23rd week on the Japan Hot 100, remained almost unchanged at 95% compared to the week before. R-shitei and DJ Matsunaga are set to perform their first Tokyo Dome concert in February 2025 and also announced the production of a new album.



Travis Japan’s “Sweetest Tune” debuts at No. 2. The seven-member group’s fifth single is being featured on the drama series Tokyo Tower and was digitally released June 10. The song launched with 44,971 downloads to top the metric, while coming in at No. 29 for streaming, No. 39 for radio, and No. 20 for video views. Comparing first-week figures to the boy band’s previous single, “T.G.I. Friday Night” — which also debuted on the Japan Hot 100 at No. 2 — downloads are down from 75,135 units but points for streaming, radio, and video have increased. In particular, streaming and video increased by 126% and 152%, respectively, indicating a shift in viewing trends.

Explore

Explore

See latest videos, charts and news

See latest videos, charts and news



Mrs. GREEN APPLE’s “Lilac” holds at No. 3, seeing an increase in downloads and streaming. Bowing at No. 4 is the three-man band’s latest single, “Columbus,” hitting No. 2 for downloads, No. 5 for streaming, and No. 3 for video.

Trending on Billboard



Five songs debuted in the top ten this week, and the other three are ≒JOY’s “Taiikukan Disco” at No. 6 (No. 1 for sales with 137,761 copies sold), Angerme’s 34th single “Bibitaru Ichigeki” at No. 7 and OWV’s “LOVE BANDIT” at No. 8.

The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.

See the full Billboard Japan Hot 100 chart, tallying the week from June 10 to 16, here. For more on Japanese music and charts, visit Billboard Japan’s English Twitter account.

Megan Thee Stallion to Replace Tyler, the Creator at Lollapalooza 2024

Megan Thee Stallion is coming back to Chicago this summer, as she’s been tapped to replace Tyler, the Creator at Lollapalooza 2024.

The Windy City-based festival announced on Thursday (June 20) that the Houston Hottie will be headlining Thursday night (Aug. 1) of Lollapalooza. The announcement comes on the heels of Tyler revealing that he’s pulling out of Lolla as well as Outside Lands 2024 this summer.

“Hot girl summer in Chicago Unfortunately, Tyler, the Creator will not be able to perform this year. See @theestallion headline Lolla on Thursday, August 1st,” the festival wrote to social media.

There seemed to be a mixed reaction in the Lollapalooza Instagram comments, with the headliner switch leading to some fans asking about a refund.

Trending on Billboard

“Bro tyler was carrying. who tf decided megan was a good idea,” one person asked while another wrote, “Why is everyone so mad tyler always headlines megan is such a good replacement.”

Megan is currently wrapping the North American leg of her Hot Girl Summer Tour this weekend with shows in L.A. and Las Vegas, before heading across the pond for a handful of European dates through July, which will give her time to make it back stateside to kick off Lollapalooza on Aug. 1.

Megan Thee Stallion will have plenty of new music in her return to Chi City, as her Megan album is slated to arrive on June 28. She previously headlined Chicago’s United Center as part of her tour run in May.

Minutes prior to Lollapalooza making Meg official, Tyler surprised fans when he announced that he’d be dropping out of Lollapalooza and Outside Lands in back-to-back weekends this summer.

“I hate saying this but i have to cancel lollapalooza and outside lands,” he wrote to X. “I made a commitment that i can no longer keep, and that bums me out knowing how excited folks were. That is not sexy at all. please please forgive me or call me names when you see me in person. love.”

Outside Lands also acted quickly when they revealed that Sabrina Carpenter would be replacing Tyler at the San Francisco festival on Aug. 10. Following the performance, the “Espresso” singer will embark on an arena trek this fall, with the Short n’ Sweet Tour slated to begin in September.

Find both festivals‘ announcements below.

The Music Industry Has a Plastic Waste Problem. Can This ‘Ugly’ Cup Solve It?

Scan the ground after any given concert or music festival and one thing you’re almost certain to see is a scattering of empty plastic cups. According to a 2024 report by environmental advocacy agency Upstream, the live-event industry creates over 4 billion single-use cups that end up in landfills every year in North America alone.  

It doesn’t have to be this way — and reuse company r.World wants to lead the change. The Minneapolis-based company provides reusable serveware — cups, food containers and more — for mass gatherings, with these products designed to mitigate the persistent single-use plastic waste problem in the live music industry and beyond.

“Other than reducing [carbon emissions from] fan travel, reuse is the number one thing venues can do to reduce environmental impact,” r.World founder Michael Martin says. “And artists and fans are asking for it.”

Trending on Billboard

Founded in 2017, r.World provides reusable plastic cups and other serveware to more than 200 venues across the U.S., along with festivals like Long Beach’s 20,000 capacity Cali Vibes and San Francisco’s 30,000-capacity Portola. In late May, the company partnered with Los Angeles’ Crypto.com Arena, home of the NBA’s Lakers and Clippers, and Peacock Theater to launch a full-time reusable cup program in each venue.

But the mission extends far beyond concerts and sports, with r.World aiming to build the infrastructure for a national reuse economy that would extend to airlines, consumer packaged goods, restaurants and more, ultimately becoming “a one-stop national solution,” Martin says. “The music industry has essentially launched and is leading the reuse movement in the country, and it’s inspiring universities, corporate campuses, quick-service restaurants and others.”

At the center of this movement is the plastic cup itself. Good for 300 uses, r.Cups are made of thick plastic designed and manufactured to r.World specifications that Martin says “overhauled” the manufacturing process of a standard single use cup. Made in the United States to minimize carbon emissions from shipping, each cup is slapped with the words “please return our cup to an r.cup bin,” and when a cup reaches its maximum number of uses, it’s upcycled into other r.World products.

The sweeping project started 10 years ago, when Martin’s other company, the climate solutions-focused Effects Partners, was hired to analyze operations at Live Nation and create a sustainability strategy. While assembling a five-year plan for the live-events behemoth, Martin realized “the recycling and composting efforts at the venues were never going to work,” given that most everything ultimately just ended up in landfills. The realization made him “depressed for, like, six months,” until he considered the reuse programs he’d seen in European venues — and then developed r.World.

r.World

r.World reusable products

Courtesy of r.World

Through connections to U2, Martin suggested the band try reuse on their 2017 tour. It was a success, and r.World was soon working with 13 acts, including the Rolling Stones, Dave Matthews Band, Bon Jovi, Radiohead and Maggie Rogers, all of whom gave Martin permission to go to venues on their behalf and request that the venue try reuse during their show.  

The first r.Cup cups were branded with band logos, until the team realized fans were just keeping them as souvenirs. In 2019, the model morphed into “an ugly cup” people were less inclined to take home.  

Cups are collected in yellow bins that sit alongside garbage cans and recycling containers at venues, then brought to an r.World-owned wash hub facility. These hubs are built in economically depressed areas of any given city to help spur the economy, and are where cups are washed and inspected, largely staffed by people living in halfway houses or who are getting back on their feet after getting out of prison. 

These local facilities are crucial because, as Martin says, “you can’t prioritize the environment if you’re shipping cups great distances across the country” due to the carbon emissions created by such transport. r.World plans to establish wash hubs and reuse solutions in the top 20-30 U.S. markets, having already launched in seven. The company expects to add another one or two cities in the coming months and is in conversation with officials from nearly every city they are targeting. “We know the demand and need is there,” says Martin. While the majority of r.World’s current business is cups, Martin cites “exploding” demand for food containers at venues, festivals, schools and corporate campuses.

r.Cup typically launches in a venue after a facility or concession manager reaches out to ask about reuse. (Martin notes that they have a 99% client retention rate, and the one venue that did let go of the program was having financial issues.) With an operational design developed via focus groups with national concessionaires like Levy Restaurants, Aramark and Sodexo US, r.World provides everything from cups and collection bins to signage, employee training materials and social media content to educate guests, offering “a complete turnkey solution so it’s a no brainer for the operators,” says Martin. Venues are also provided with environmental impact reporting that uses EPA guidelines to consider everything from the sourcing and shipping of cups to the temperature of the water used to clean them. (Martin says the company is “sort of obsessive” about these protocols, which he attributes to “being a numbers geek.)

Cost of implementation is based on the number of single use items required by a venue and varies by how much of their service is packaged drinks versus draft or fountain drinks. Martin says the biggest arenas that serve draft and fountain beverages go through 1.5 million-2.5 million single use cups per year. While upfront costs of r.World products are higher than single use, the cost over time is generally less given that venues must keep buying the reusable plastic cups that get thrown away after each event.

r.World

r.World reusable products

Jesse Roberson

Some venues embed this added expense into the drink price, while others allow guests to opt out and get a single use cup for a slightly lower cost. (Over r.World’s millions of transactions, Martin has heard about “two or three” people opting out.) Drink servers are also into r.Cup, he says, “because they felt bad giving out all that single use waste, and cups are a conversation starter with guests.” Beyond the price differentials, Martin says the biggest hesitation venues and events have about adopting reusable cups is an “imagination gap,” along with other factors like existing vendor contracts, venue infrastructure and apathy and misinformation, such as thinking single-use aluminum or compostable cups are good for the environment.

To wit, reusable cups are alternatives to frequently-used compostable cups, which have a dicey record of being composted and behave as a regular single use plastic cup if they end up in a landfill. Aluminum cups and bottles also often end up in landfills given that recycling sorting at events can be spotty. A 2023 Upstream report states that “single-use aluminum cups are the worst option for the climate by far,” as they use 47% more energy over their life cycle and create 86% more carbon dioxide than other single-use plastic options. 

r.World

r.World reusable products

Courtesy of r.World

As sustainability initiatives become more common and more in-demand across the industry and culture at large, more than 150 national reuse companies have launched since the pandemic. In 2022, Live Nation invested in Turn Systems, a program that provides reusable cups, collection bins and mobile washing systems at venues and festivals. As such, r.World is partnered with Live Nation competitors including AEG, ASM and NIVA, and provides product washing for other reuse companies.

Beyond venues and events, r.World clients include the Coca-Cola Company, which is widely cited as one of the world’s leading single-use plastic waste producers. Coca-Cola has made a commitment to incorporating 25% reusable products by 2030 and is working with r.World to provide reuse services for Coca-Cola clients like music venues, movie theaters, the Olympics, the World Cup and wherever else Coca-Cola wants to implement reuse. r.World has also been selected by the EPA and the White House’s Council on Environmental Quality to help raise national awareness of reuse.

Martin says that while an industry has developed to help solve the single use plastic problem, many waste management and consumer packaged goods companies would rather not see a large-scale shift to reuse happen. And despite the explosive growth in the sector, Martin says r.World’s biggest competitors are still single-use cups and serveware, whether plastic, compostable or aluminum.

This is where artists and fans can flex their power by requesting reuse programs in their riders and spending money at venues with reuse programs given, Martin says, that “businesses will give back what consumers are asking for.” 

BLACKPINK’s ‘World Tour [Born Pink] In Cinemas’ Concert Film Coming to Screens Worldwide

A 92-minute concert film celebrating K-pop girl group BLACKPINK‘s eighth anniversary, BLACKPINK WORLD TOUR [BORN PINK] IN CINEMAS, is slated to hit screens worldwide on July 31. The movie from Trafalgar Releasing and CJ 4DPLEX will celebrate the highest-grossing tour from an Asian act and a female group in history in a variety of formats, including ScreenX, 4DX and ULTRA 4DX.

Tickets for the movie will go on sale beginning at 11 a.m. ET on June 27, with tickets going on sale in Korean beginning July 17. The movie directed by Yoondong Oh and Geun Min will chronicle the world tour that played to 1.8 million fans across the globe in support of BLACKPINK’s chart-topping 2022 sophomore album, BORN PINK. The film will premiere in more than 110 countries, which a release said will make it the largest-ever global cinema event release for a female group.

“We are delighted to collaborate once again with our longstanding partner, CJ 4DPlex, for the new BLACKPINK release,” said Trafalgar CEO Marc Allenby in a statement. “Since their debut, we have witnessed BLACKPINK’s exponential rise to become one of the biggest names in music with a massive global appeal. Cinemas are the perfect venue to harness the power of their dedicated fanbase, and we look forward to welcoming BLINKs from around the world to enjoy this unmissable theatrical event starting July 31.”

Trending on Billboard

The movie will feature the tour’s iconic “Hanok” set — which mimicked the look of a traditional Korean house — with a release noting, “mesmerized fans and press worldwide… [showcasing] an unprecedented production scale, presenting exclusive versions of BLACKPINK’s hit songs unique to this concert. It includes performances from Seoul’s Gocheok Dome alongside footage from cities across the global tour.” The Born Pink tour criss-crossed the globe from Oct. 2022 through Sept. 2023.

“I am delighted to announce the release of BLACKPINK’s world tour film in theaters globally,” said DJ 4DPLEX CCO Jun Bang in a statement. “ScreenX, 4DX, and ULTRA 4DX are the optimal formats to capture the essence and liveliness of a concert. We eagerly anticipate immersing audiences in the spectacular performances of BLACKPINK, showcasing their talent as world-class touring artists, across cinemas worldwide.”

Click here for additional details on buying tickets.