money

How much are 1,000 streams worth? A new report from catalog investor and lending platform Duetti attempts to answer this question.
According to the report, released Thursday (Jan. 23), independent artists and others who own master recordings received about $3.41 per 1,000 streams globally in 2024.

That global payout rate is down from $4.04 per 1,000 streams in 2021, according to the study, which included data related to Spotify, Apple Music, YouTube, Amazon Music, TIDAL, Qobuz, Deezer, SoundCloud and Pandora.

Of those companies, Amazon Music paid the most at $8.80 per 1,000 streams in 2024.

While the rate paid per 1,000 streams has declined each year since 2021, Duetti CEO Lior Tibon says rates appear to be plateauing because the higher price of streaming subscriptions at some companies is raising royalty payouts. Tibon says they also found that the portion of overall payouts coming from YouTube, which Duetti found pays more than Spotify, increased for the artists in its study — while the portion coming from Spotify for those artists decreased 2%.

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Duetti, which provides financing for independent artists in exchange for a stake in their master recordings, says that Spotify’s Discovery Mode and its greater adoption outside the U.S. are the main drivers driving down payout rates, even though Spotify raised subscription prices in most major markets. Artists who sign up their tracks for Spotify’s Discovery Mode program gain more algorithmic exposure on the platform through Spotify Radio and autoplay in exchange for a lower royalty rate. The program, which was expanded in 2023 to be open to anyone with access to Spotify For Artists, has been criticized by music trade organizations and some in Congress who are concerned it puts artists in a position where they feel the need to pay to play.

Spotify did not immediately respond to a request for comment.

The growth of Discovery Mode’s contribution to overall streams for independent artists in this study is slowing, which means its impact on payout rates is starting to stabilize, Tibon says.

“We are at the point where it is not going to continue to increase as much as it did over prior years, and the growth of YouTube is counteracting the impact of its growth outside the U.S. and [the growth of] discount plans,” Tibon says.

Certain subgenres, such as hyperpop, saw slightly higher royalty payouts — as much as 30 cents more per 1,000 streams — than mainstream genres, in part because artists who produce this music less often enroll in Discovery Mode, according to the report.

WHO PAYS WHAT

According to the study, Amazon Music pays the highest royalty rate of any streaming service at $8.80 per 1,000 streams. (Amazon Music services are bundled with a Prime membership, which costs $139 per year.)

TIDAL pays the second most at $6.80 per 1,000 streams, while Apple Music pays $6.20 per 1,000 streams “due to their foothold in higher price markets, and the lack of ad-supported tiers,” the report found.

Though YouTube’s payout rates vary significantly among artists, Duetti found that on average across the independent artists in its study, the video streaming platform paid out $4.80 per 1,000 streams in 2024.

Meanwhile, Spotify paid out around $3 per 1,000 streams due to “high usage, geographical mix, reliance on discounted [and] free plans, and their Discovery Mode program,” according to the report.

Counter to conventional wisdom, going viral on TikTok only resulted in higher royalty payouts 15% of the time, the report found.

Amazon, TIDAL and YouTube did not immediately respond to requests for comment.

TikTok has said in the past that it plays a major role in artists getting their songs discovered, claiming that 84% of all songs on the Billboard Global 200 in 2024 started as viral hits on its platform.

DATA FROM CATALOG VALUATIONS

Founded in 2022, Duetti is a catalog investment company that provides independent artists with capital — amounts range from $10,000 to $3 million — in exchange for a stake in the master recordings of certain songs. The data Duetti uses to value artists’ catalogs before buying them — including royalty statements, streaming performance and other analytics — underpin the findings in the report.

Duetti works with more than 500 artists, including Shayne Orok, known for his Japanese versions of pop songs, and Adán Cruz, a Mexican rapper and songwriter, to promote their works digitally, including across Duetti’s network of YouTube channels.

“YouTube has always been the foundation of my career, allowing me to connect directly with fans and build a sustainable livelihood doing what I love,” Orok said in a statement from Duetti. “Partnering with Duetti has taken that connection to the next level by helping my music reach new audiences in ways I couldn’t achieve on my own.”