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‘Tis the season of giving, and Jared Leto is making holiday shopping easier with his livestream to wrap up Billboard Live Shopping Week with talkshoplive, launching tonight at 7 p.m. ET. Explore See latest videos, charts and news See latest videos, charts and news The Thirty Seconds to Mars frontman will be featuring new merch […]

Akon is in the midst of his Superfan Tour, and he’s giving back to his Day 1 supporters during an exciting Day 4 livestream for Billboard Live Shopping Week with talkshoplive, tonight at 8 p.m. ET. The “Smack That” singer will be showing off some exciting merch releases, including T-shirts, hoodies and even a surprise signed […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Sammy Wilk is gearing up to head out on tour in support of his pals Jack & Jack, but before he […]

Over the last several years, artists, record labels and streaming services have been doubling down on one of the longtime staples of the music, and particularly live music, business: merch. And there’s good reason for that: As Spotify’s global head of music, Jeremy Erlich, tells Billboard, the company estimates that the music merch business is worth around $8 billion globally. And with streaming now far and away the dominant form of music consumption, merchandise has increasingly become the go-to way to express fandom at a time when purchasing music has become a decidedly niche activity.

In recent months, Amazon Music has been doubling down on its merch efforts, partnering with the likes of Beyoncé, Mariah Carey, Rauw Alejandro and Doja Cat on exclusive merch related to tours (and, in Carey’s case, the year-end holidays). Over the past month, Spotify has also expanded deeper into the merch business — both with a new, dedicated hub for artist merch, which it announced earlier this year, and a new capsule collection that debuted in the past few weeks featuring exclusive one-off drops by the likes of Peso Pluma, Rosalía, Daft Punk, Tyler, the Creator and Tems.

This marks the latest foray into the merch space for streaming market leader Spotify, which has offered artists various ways to promote their own merchandise on their artist pages for several years via partnerships with Merchbar and Shopify. The capsule collections, which are being white-labeled through a partnership with Sony-owned merch company Ceremony of Roses, represent the latest evolution of the Spotify strategy: Erlich tells Billboard they’re “part of a pyramid of merch offers and services that we can provide for artists and fans,” aligning with the company’s stated goal of helping artists make a living from their work.

“Now that we have the merch hub, there’s a destination for people to go [to], and what we’re testing out now is the ability to create unique pieces for the fans and super fans, which have elements of streetwear culture with drops and limited quantities and more ways for people to feel they’re getting a unique experience and a unique product,” Erlich says. “This is step two of a multi-step journey; it’s a pretty limited drop with only five artists, limited quantities, but it’s also helping us really learn the best ways to partner with artists, but also the best ways to contact our users and help them enjoy this.”

The capsule collection was intentionally limited to five artists, all of whom (with the exception of Pluma) had a pre-existing relationship with Ceremony of Roses. That allowed Spotify to test-drive the new feature in a limited capacity with a collection of artists who have a distinct image and track record in the fashion-merch world. Spotify is also using its Fans First tech to drive the drops, which allows an artist’s biggest fans, in terms of listening engagement, first dibs at the exclusive collections — a tactic the company has employed with ticket offerings and other exclusives in the past. Erlich says the company is trying to establish how to use, but not over-use, the Fans First feature “to find out what works in what ways.”

The collections were jointly designed through a collaborative partnership between the artists, Spotify and Ceremony of Roses, the latter of which handled the logistics of production and shipping. As Ehrlich noted, they’re also tapping into the rarities and exclusives elements of streetwear culture, which he acknowledges is “not necessarily native to what Spotify does normally.” It’s what he sees as part of the learning process as Spotify continues to deepen its forays into the merch space.

“Our plan is to go do this again in Q1 with another set of artists, maybe in a more fashion-facing line, and we’ll have learned a lot by then,” Ehrlich says. “It’ll become our primary method to drop exclusive merch throughout 2024 while we find ways to integrate commerce better in-platform. In 2025, hopefully, you’ll see much more integrated and seamless commerce on-platform around merch. And from the moment that we do that, then we can turbocharge the scale with which we do it.”

For Spotify, the merch space offers an additional revenue stream for both artists and itself, as it builds on the back of its first quarterly profit in over a year in Q3, as price hikes and user growth helped tip it into the black. Adding more integration into its sales offerings — ironic as it is for a company that is so associated with helping the music business move on from a music sales model — is what Erlich sees as the present and future of the hybrid model.

“Whether it’s tickets, concerts, physical goods, fans want to express fandom in different ways and that’s a great thing. And the ability to use our streaming platform and data to identify fandom and be much more targeted in what you’re offering is the competitive advantage that we have given our scale and knowledge,” he says. “So I’m excited for us to do more a la carte, but it’s around this expression of fandom rather than access to music.”

If you were thinking about selling unauthorized Rod Wave merch outside one of his concerts, you might want to think again.
The “Rags2Riches” rapper won a federal court order Tuesday empowering law enforcement to seize bootleg merchandise sold outside his Charlotte concert on Wednesday, regardless of who was selling it.

“The United States Marshals Service and state and local law enforcement officers may seize and impound any infringing merchandise (i.e. unauthorized goods bearing the full name Rod Wave) that is found for sale between 3:00 PM on Wednesday, November 15, 2023 and 3:00 AM on Thursday, November 16, 2023 and is within 5 miles of the Spectrum Center in Charlotte, North Carolina.”

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Wave is the latest artist to turn to the courts to fight fake merch. Metallica‘s authorized vendor filed a similar case in October to quash bootleggers at two St. Louis shows, and SZA won a similar seizure ruling ahead of a September show at TD Garden in Boston. Post Malone, Cher, Beyonce, Jay-Z, Bruno Mars, Motley Crue, Def Leppard, Jimmy Buffet, Aerosmith, Dead & Co. and many others have filed similar cases, which argue that such unauthorized gear violates artists’ trademarks as well as their likeness rights.

Those cases – and the legal bills it takes to fight them — are a sign of just how valuable concert merch has become to artists. According to data from atVenu, the average concertgoer spent $8.16 on t-shirts, posters and other goods in 2022, a 46% leap from what they spent back in 2019. The average show brought in a whopping $20,778 in gross merch sales.

Restraining orders and injunctions typically require a plaintiff to identify who they’re targeting – a fundamental legal safeguard designed to allow an accused party to defend themselves. But like other judges in previous fake merch cases, Judge Kenneth D. Bell ruled the order should apply to any “John Doe” bootleggers who show up at the venue.

“It is impossible to identify potential defendants until they have already begun to infringe upon Mr. Green’s trademarks, at which point he will have suffered irreparable injuries,” the judge wrote. “The lost profits at even one venue may be significant. Counsel has stated that it is impossible to identify defendants in advance and difficult even to ascertain their identities when confronted at the venue.”

The judge included key limits in his ruling. He required Wave to post a $5000 security bond to cover any merchandise that was wrongfully seized, and said that any alleged bootleggers should be “immediately served” with the lawsuit and “given a receipt if merchandise is seized.” Such defendants can then challenge the order in court

But Judge Bell also paved the way for Wave to win a more-expansive injunction that “reaches beyond Charlotte,” banning bootleggers and allowing for seizures at “future stops on his tour.” A hearing on such an order is set for later this month, where Wave himself must be present and his lawyers will “bring representative samples of any seized merchandise.”

A spokesperson for Wave (born Rodarius Green) declined to comment when asked by Billboard on Thursday about the order and how it had been used at Wednesday’s concert.

‘Tis the season to buy a gift for your favorite Swiftie, and Taylor Swift has you covered. The superstar unveiled her new holiday merch via the official Taylor Nation account on X on Monday (Nov. 13). “We close our eyes and we’re somewhere else… at Christmas time, cozying up with our brand new Holiday merch,” […]

Shortly after Michael Cherman founded his apparel company, Market, in 2016, he designed and sold a tie-dyed T-shirt with the Grateful Dead’s dancing bears spiraling toward a center point. Spotting the trademarked image online, the Dead’s official merchandise company, Rhino Entertainment, contacted him and asked: “Would you like to do this more legit instead of bootlegging it?”

“Yes,” he responded, and today, the company’s streetwear products include a $200 Grateful Dead screen-printing kit and a $45 trucker hat with the lightning-skull Stealie Rose logo. “This has unlocked the world for me,” says Cherman, whose company sells clothing licensed from the estates of Bob Marley, Jimi Hendrix and others. “People just came to us and said, ‘Hey, how can you do that for us?’”

Since the Dead sold one of its earliest T-shirts in the late ’60s, featuring keyboardist Ron “Pigpen” McKernan and designed by Hell’s Angel Allan “Gut” Terk, its merchandise business has evolved into an international brand licensed to dozens of companies and sold in stores from Walmart to Saks Fifth Avenue. What Cherman calls the “holy trinity” of Dead logos — dancing bears, lightning bolts and skeletons — is on thousands of products. Online, fans can buy a pair of tie-dyed Crocs containing pink-and-yellow dancing-bear charms for $160; a $70 Teton hoodie designed for snowboarding; Grateful Dead leggings marked with “GD” and pink roses, $38; Grateful Dead fluorescent green Nike skateboarding shoes, $110; a psychedelic Air Garcia skateboard, $65; and a pair of Grateful Dead skis topped with the “Steal Your Face” skull logo, $750.

The band’s merch machine has also served as an exemplar of how an act can expand its brand into a multimillion-dollar business, raking in revenue years, and even decades, after the deaths of such core members as McKernan, Jerry Garcia and lyricist Robert Hunter.

Dead products are a sliver of the nearly $4.4 billion music merch licensing industry, as valued by trade organization Licensing International in 2022, an increase from $3.7 billion in 2019. Universal Music Group, which owns merch giant Bravado, earned $618 million from product in 2022, according to financial reports — a 70.2% increase from $363 million the previous year. Much of that revenue comes from traditional sales (T-shirts, hoodies and caps sold at concerts), and contemporary stars like Taylor Swift and BTS dominate the business. But classic-rock merch is booming, too.

“That universe has expanded,” says Rhino president Mark Pinkus, who oversees the Dead account. “The shirts are being worn by people of all ages.” Jeff Jampol, CEO of Jam Inc., which manages licenses for The Doors and the estates of Janis Joplin and others, adds that classic-rock merch has evolved from basic black T-shirts to a diverse fashion industry “largely driven by 10- to 20-year-old females and their moms.”

The rich and famous also boosted demand. In the late ’90s, Brad Beckerman, who worked with his father at the sports-licensing company Starter, noticed that most music merch came in the form of mass-marketed T-shirts and saw an opening. Beckerman’s company, Trunk, secured 76 licenses, including Madonna and The Beatles, and expanded the market to high-end customers and department stores. Trunk sold T-shirts, but also jackets and rhinestone belts, Japanese denim and Italian leather for prices that could approach $1,000. “It was unbelievable, the exposure we got,” he recalls. “We had hundreds of celebrities buying these things.”

Until the early 2000s, the Dead — whose members weren’t getting along at the time, according to their former longtime publicist, Dennis McNally — ran Dead Merchandising. Later, the band licensed its name and various logos to just a few companies, like Ripple Junction and Liquid Blue, and mostly focused on T-shirts. “It was easier to go their own ways and let somebody else deal with the business,” McNally says.

According to a source who works in the business, merch licenses are normally structured as a percentage of the licensee’s gross sales income. Smaller licensees typically pay 12% of gross revenue; national licensees, 4% to 5%; and for internet sales, where there is less overhead, it’s a few points higher.

In 2006, after the Warner Music Group-owned Rhino took over the Dead’s merch, Heather Lewis, vp of merchandising for Warner’s artist-branding division WMX, saw how well the band’s CDs and box sets, such as the dozens of Dick’s Picks live albums, were selling, and steered Rhino’s Dead team toward a similar strategy for merch. “Over the past decade, it has been about growing not just the merch but the creative aspect of the merch and working with Deadhead artists,” she says.

One of Rhino’s challenges is when to turn a blind eye to bootleggers — such as the Shakedown Street vendors who sell unlicensed products at spinoff concerts such as Dead & Company — and when to shut them down or, as with Cherman and Market, license their creations.

The Dead’s first line of merch gatekeeping is archivist David Lemieux and Pinkus, a Deadhead who recently flew to Boulder, Colo., to attend three Dead & Company shows. Their shared philosophy for licensing the band’s nine trademarks: “The Grateful Dead should be everywhere, for everybody, at all price points and in all styles,” Pinkus says. Accordingly, he and Lemieux are “easy to find and open to doing licensing deals.” They recently approved Dead-branded coolers, hammocks, camping equipment and polo shirts with embroidered lightning bolts where you might typically find a horse or alligator. They run every potential licensee proposal by the band members and the estates of those who’ve died, but they usually approve the decisions. (A representative for the band members said they declined to comment.)

“My impression is that Rhino tries to honor the Grateful Dead example, which was choosey, low-key, and generally it wasn’t to make money,” McNally says. “It’s like everything else about the world of the Grateful Dead. It just grew.”

Nine months before Live Nation made the headline-grabbing decision to cut merch fees at 77 of its clubs and theaters across the country, Ineffable Music Group did it first. Now, the company’s CEO, Thomas Cussins, has a piece of advice for other independent venue owners and operators concerned that the concert giant is using this tactic to curry favor with artists and agents and squeeze out their businesses: Everything will be OK.

“Merch money is not what is going to keep us in business,” says Cussins, whose company oversees 10 venues across California, including The Catalyst Club in Santa Cruz, the Ventura Music Hall in Ventura and the Golden State Theatre in Monterey. “What causes independent venues to go out of business is the one in 10 shows where venues pay way too much relative to the draw and end up losing everything they made on the previous nine shows.”

Cussins made the decision to stop charging acts performing at his venues a cut of their merch sales — a standard industry practice — while watching a Jan. 24 Senate Judiciary Committee hearing about Ticketmaster. Cussins says it was members of the band Lawrence’s testimony about how much bands rely on merch money for touring that moved him to change the company’s policy: “It is money that most directly gets into the band’s pocket and the idea that we were taking away from that did not sit right with me.”

Since then, he says the decision has not hurt his business “at all.”

Still, independent venues remain concerned about what Live Nation’s new “On the Road Again” program will mean for them — how can they compete with the deals Live Nation is offering? The National Independent Venue Association (NIVA) released a statement on Wednesday (Sept. 27) following the news, saying, “Temporary measures may appear to help artists in the short run but actually can squeeze out independent venues which provide the lifeblood of many artists on thin margins.”

Thomas Cussins

Daniel Swan

The statement continued, “The initiative announced yesterday may seem like a move to follow the lead of some independent venues. It is not that. Instead, it appears to be a calculated attempt to use a publicly-traded conglomerate’s immeasurable resources to divert artists from independent venues and further consolidate control over the live entertainment sector. Such tactics threaten the vitality of small and medium-sized venues under 3,000 capacity, many of which still struggle to keep their doors open.”

A NIVA member since 2020, Cussins says he understands why some NIVA members may be upset that Live Nation’s policy might put pressure on their businesses. But, he adds, eliminating merch fees is a net positive for the entire live music ecosystem — one where everyone is benefiting.

“It’s difficult to operate a single venue in a market against Live Nation,” says Cussins. “Venues are low-margin businesses. I’m not here to say that no one should charge merch fees. What I am here to say is that it is my opinion that if you waive those fees, it is an overall healthier ecosystem and you will actually do better in business because you are doing something that makes the process easier.”

What was your reaction when you heard the news that Live Nation was going to waive merch fees for artists?

I was ecstatic. It’s something I’m very passionate about because it fosters a healthier concert ecosystem.

Were you worried about the financial hit Ineffable would take when you decided to eliminate merch fees at Ineffable venues?

No, because merch money is not what is going to keep us in business. What causes independent venues to go out of business is the one in 10 shows where venues pay way too much relative to the draw and end up losing everything they made on the previous nine shows. I think it’s more productive spending one’s time fostering a healthier ecosystem where everybody has a chance to make money. To me, that means not taking artists’ merch money and artists taking more door deals, where the artist has an opportunity to make the most money.

But is that realistic? For many artists, taking a door deal with no guarantee is too risky.

Correct. Some can’t take that risk. But many other artists understand they can make more money on a door deal and lower the risk the venue faces. For independent venues to be healthy, we need volume, which means we need bands to be healthy and touring and making enough money to support themselves. And the money made from merch most directly affects their ability to be out on the road and do well.

What is your reaction to the statement NIVA issued, saying the On the Road Again program is just an attempt to squeeze out indie venues?

They’re doing what they think is in the best interests of their members. We’re members of NIVA and they have done an incredible job for our business. I’m a huge fan. But my take is that merch money is not what’s going to keep these independent venues in business. What’s going to keep them in business is a healthy concert ecosystem, where we’re keeping the bands healthy and keeping them on the road with deals that are fair so that everyone can make a few bucks and eat at the table together and nobody is gouging the other person.

What is the biggest challenge facing artists on the road right now?

It is the travel costs — the price of gas, vehicle rentals, the price to pay crews. If you are going out there and you are doing the same business and your costs have increased 30%, how can you possibly make that up? You might just not tour. I know a lot of bands that have told me they were doing 80 dates a year and now they just want to do 40. They just want to pick the 40 best markets. That hurts independent small businesses. I’m seeing that firsthand. Artists that are in the prime of their career saying, “I want to work less, but each one has more meaning.” And I can’t blame them. But if they can do a longer tour and amortize those costs and play those small secondary markets, then I can be their partner on the ground in markets where I operate venues and keep my hands out of their merch money.

What advice do you have to other venues considering dropping their merch fees?

It’s not one-size-fits-all and it might not be the right solution for everyone. But I am so happy that we made that move — not only from an ethos standpoint, financially as well. It has not hurt me at all.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Calling all STAY! There’s no better way to show off your love for K-pop group the Stray Kids than with some stylish and fun merch. From friendship bracelets to share with other fans to travel necessities such as a backpack, the options are limitless when it comes to the type of Stray Kids merch you can show off.

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Since its 2018 debut, the K-pop group has become one of the most popular in the industry, even landing at No. 1 on the Billboard 200 with album 5-STAR. To help you stock up on all the best Stray Kids merch, we put together a list of everything from dorm essentials to apparel you can rock year-round.

Keep reading to shop our picks below.

Amazon

Stray Kids Plushie
$13.99

To kick us off are these adorable Stray Kids plushies that are available in all eight SKZOO characters. Each one measures at around 9.8-inches and sports a black T-shirt with the group’s logo and colors.

Walmart

Mitutoyo Y2K Zip Up Hoodie Kpop Stray Kids Merch
$23.99

We dare you to try and resist zipping into this cozy Stray Kids hoodie, which is made with a soft cotton and polyester blend material. When the temps cool down, it’ll be perfect for throwing in your tote bag when you’re racing to class.

Etsy

Stray Kids Porcelain Keychain
$14.46

These gorgeous Stray Kids keychains will add a touch of elegance to most things you pair with it. From your car keys to luggage, you can flaunt your favorite members or snag one of each to decorate your travel gear.

Amazon

HAUTZADO 2-Pack K-pop Stray Kids Merch Bracelets
$14.99

Why have friendship bracelets when you and your bestie can sport these sleek K-pop-approved bracelets? This two-pack comes with silver and black bracelets you can share with a friend or keep for yourself.

Amazon

Stray Kids Micro Fleece Blanket
$28.99

Complete your bed with a blanket that declares who your favorite singers are — and this Stray Kids style will do just that. It’s made with a microfleece material that’ll lock in heat and keep you cozy on cool fall nights.

Etsy

5-STAR Tracklist Stray Kids Sweatshirt
$25.92 $34.56 25% off% OFF

Can’t decide what your favorite song is? Well, this sweatshirt will show off a mix of songs in a crewneck style. The back features graphics that fans will likely recognize, and it comes in a variety of colors.

Etsy

Stray Kids SKZOO-Inspired Apple & Samsung Galaxy Watch Band
$15

Regardless of whether you’ve scored an Apple Watch deal, this watch band will Stray Kids-ify your smartwatch. The band comes in various shades to choose from and feature engravings of the group’s SKZOO characters and logo.

Amazon

KPOPBP Stray Kids Photocards
$8.90

Decorate your room with these photo cards featuring solo and group shots of the members. Included in the set are 55 cards that you can hang on your wall, locker or just carry around for moments when you need to take a peek at your fave artists.

Amazon

WGEEEY K-pop Stray Kids Backpack
$29.99

From classes, commutes to work to weekend getaways, this backpack is ready to carry all of your essentials. The interior features a laptop sleeve, USB and audio cable ports, and side pockets for storing notebooks, pencils and more.

Amazon

SKZ Earrings
$13.89

You’ll most likely have heart eyes once you pair these SKZ earrings with jeans or a flowy dress. One earring says “Stay” while the other reads “Stray Kids” to make it clear which fandom you’re a part of.

Amazon

Stray Kids Maxident Gift Box
$19.99

Can’t decide what to get? A gift box filled with stickers, photo cards, a keychain and more will not only stock you up with fresh merch, but can make a nice surprise for the fan in your life as well.

Amazon

Xkpopfans K-pop Stray Kids Hoodie
$15.99

Pink looks good with practically everything, and this hoodie is no exception. It comes with the K-pop boy group’s name on each sleeve, anime graphics of each member on the back and a cute hood featuring ears on top.

Etsy

SKZOO Cookie Cutters
$From $7

Sweeten your merch collection with a set of SKZOO cookie cutters that’ll have you serving up Stray Kids goodness in the form of baked goods. Customize your order with just a single cookie cutter or snag the whole set.

Etsy

You Make SKZ Stay Ring
$23.99

Want something more subtle? This You Make SKZ Stay ring can easily blend with most outfits while showing off your dedication to the K-pop group. The exterior engraving roughly translates to “Stay,” while the interior engraving says “You Make SKZ Kids Stay.”

Amazon

AntaQuyaN K-pop Stray Kids Pendant Necklace
$11.99

Accessorize your outfits with this simple pendant necklace featuring the Stray Kids logo. It’s made from a stainless steel material that aims to be waterproof and anti-rust for added longevity.

For more product recommendations, check out our roundups of the best BTS merch, BLACKPINK merch and TWICE merch.

Green Day is mocking Donald Trump’s mugshot for a good cause. The former president was booked at the Fulton County Jail in Atlanta on Thursday (Aug. 24) on felony charges related to his efforts to overturn the 2020 election, and while it’s his fourth indictment this year, the booking marked the first time Trump’s mug […]