managers to watch

These managers on the rise have helped the biggest breakout artists, songwriters and producers of the past year navigate major wins and milestones, from opening for superstars and selling out headlining arena shows to earning Grammy nods and topping the charts — with some even making history. Introducing: Billboard‘s 2025 class of Managers to Watch.
Abas Pauti, Jared Cotter

Ages: 27, 43Companies: American Dogwood, RangeKey clients: Shaboozey, Paul Russell

“It wasn’t until I met Shaboozey where the thought of artist management became a serious career aspiration for me,” says Pauti, noting that the chart-topping artist gave him “confidence” to succeed in the role. As for Cotter, after entering the industry as a songwriter, he soon became “disenchanted, but still wanted to be a champion for artists.” Together, Pauti and Cotter have helped Shaboozey and Russell deliver breakout hits with the former’s record-tying 19-week Billboard Hot 100 No. 1 smash, “A Bar Song (Tipsy),” and the latter’s viral hit “Lil Boo Thang.” Pauti says, “To know I played a role in helping both my clients get their records heard and loved from people across the globe will always be my greatest success.”

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Abas Pauti, Shaboozey and Jared Cotter

Allan Pimenta

Alex Lunt

Age: 31Company: Type A ManagementKey clients: Dasha, Beauty School Dropout, Dalton Davis, Anthony Ortiz

Since starting his management career a decade ago, Lunt has learned that “it is crucial to surround yourself with knowledgeable colleagues you can trust.” Last year, that approach paid off with country newcomer Dasha, who celebrated a trio of firsts: debuting on the Hot 100 with her viral hit “Austin,” performing at the CMT Awards in April 2024 and to a packed stadium at CMA Fest in June. Lunt says, “The best feeling has not been any accolade, but celebrating the success with a group of incredibly talented and passionate people.”

Alex Lunt and Dasha

Courtesy Alex Lunt

Amy Davidson

Age: 30Company: Volara ManagementKey clients: Sabrina Carpenter, Marina Diamandis, RIAH

Davidson has worked alongside Volara founder Janelle Lopez Genzink from day one, but, as Davidson says, the past 12 months in particular “have been nothing short of a fever dream as we’ve effectively checked off almost every item on our collective bucket lists.” Such items included Sabrina Carpenter scoring her first Hot 100 chart-topper with “Please Please Please” (while “Taste” and “Espresso” hit Nos. 2 and 3, respectively) and first Billboard 200 No. 1 album, Short n’ Sweet; an arena tour; a Saturday Night Live performance; and six Grammy nominations. Plus, Volara celebrated signing Marina Diamandis to its roster. “Effective management starts at the core of why you are there in the first place: to listen and respond to an artist’s needs,” Davidson says. “Understanding that an artist is a person with life happening outside of work is key for me.”

Janelle Lopez Genzink, Sabrina Carpenter and Amy Davidson

Christopher Polk for Variety

Christina Li, Michael Lewis

Ages: 29, 29Company: Nonstop ManagementKey clients: JKash, Michael Pollack, Ali Tamposi, Jake Torrey

Li says working as an assistant to hit-maker JKash “was a crash course in the music industry,” while Lewis feels “incredibly fortunate to call [him] a mentor.” The two also count Nonstop founder Jaime Zeluck Hindlin and president Bianca Minniti-Bean for being instrumental in their careers so far, guiding them through a major 2024 that kicked off with Michael Pollack winning his first Grammy: record of the year, for co-writing Miley Cyrus’ “Flowers.” Other highlights included Pollack and Ali Tamposi co-writing two original songs with Maren Morris for animated film The Wild Robot and Jake Torrey co-writing Marshmello and Kane Brown’s “Miles on It,” which made history as the first single to enter the top five on both Hot Dance/Electronic Songs (No. 1) and Hot Country Songs (No. 4).

From left: Christina Li, Michael Pollack and Mikey Lewis.

Jaynie Karp

Christopher Milano

Age: n/aCompany: The Vision ManagementKey clients: 4Batz, Bear Bailey, Guwop Reign

Milano “learned the ups and downs” of music management after meeting Akon and his brother Bu Thiam through the Bay Area’s “underground scene.” So when he met R&B singer 4Batz in 2023, he says, “opportunity met preparation.” In 2024, the pair celebrated a breakout year as the artist debuted across several Billboard charts — including the Hot 100, Hot R&B Songs and Rhythmic Airplay — with “Act ii: date @ 8,” which featured Drake on the remix. “We preach artist development at The Vision, and young artists who blow up fast don’t usually understand that process,” Milano says. “So it’s important to not only sign talented artists, but someone who’s willing to listen and wants to learn.”

Christopher Milano and 4Batz

Maurice Tyrone Holloway

Haley Evans

Age: 27Company: Mega HouseKey clients Peter Fenn, Casey Smith, Caroline Pennell, Mon Rovîa

While attending the University of California, Los Angeles, Evans spent Friday nights working at Ricky Reed’s Nice Life studio. “[I] became incredibly inspired by the way Ricky built intricate worlds with the artists he worked with while simultaneously building his own businesses,” Evans says. She continued to “learn from the best,” including Mega House co-founders David Silberstein and Jeremy Levin, who hired her in 2020. In March 2024, Evans was promoted to president as her client Peter Fenn celebrated the success of Myles Smith’s “Stargazing,” which hit No. 1 on the Rock & Alternative Airplay chart in December. “With new artists breaking online every day, the biggest challenge for songwriter-producer managers is helping guide clients to choose the right projects to focus their time and energy on,” she says. “Other than that, it’s getting our clients fairly compensated for their work — songwriters especially.”

Haley Evans and Peter Fenn

Olivia McDowell

Hayley Corbett

Age: 28Company: Punchbowl EntertainmentKey clients: Megan Moroney, Kristian Bush

At 15, Corbett started working with the Grammy Foundation as a volunteer, “networking as much as possible in New York and L.A., which is where I first became aware of artist management as a career,” she says. That commitment more than prepared her for Megan Moroney’s takeoff, which in 2024 included opening stadiums for Kenny Chesney and winning the Academy of Country Music Award for best new female artist of the year and the Country Music Association Award for new artist of the year. “One key to managing effectively is being intuitive to your clients’ needs, wants and dreams while being able to implement strategy that allows for continued growth,” Corbett says. “The biggest challenge for managers is avoiding burnout and oversaturation.”

Megan Moroney and Hayley Corbett

Mason Goodson

Holt Harmon, Parker Cohen

Ages: 31, 30Company: MetatoneKey clients: John Summit, Layton Giordani, Max Styler, Ranger Trucco

After a couple of years working in the label sector of the industry, Harmon was craving a longer-term partnership with artists. Similarly, Cohen “hit a ceiling of my own” on the events side of the business. “I wanted to work on building projects from the ground up,” he says. “Artist management quickly became the no-brainer to satisfy those needs.” They accomplished that goal with the success of John Summit, from releasing his debut album, Comfort in Chaos (which peaked at No. 2 on Top Dance/Electronic Albums), to his sold-out performances at New York’s Madison Square Garden and the Kia Forum in L.A. “One of the most valuable things we’ve learned along the way is that we are not the artist,” Harmon says. “It is not our project or vision, ultimately, and instead of trying to make it ours, we’ve placed our focus into being the best catalysts possible for them.”

From left: Holt Harmon, John Summit and Parker Cohen.

Ethan Garland

Jacob Epstein

Age: 34Company: Lighthouse Management & MediaKey clients: H.E.R., Towa Bird, Petra Collins

From a young age, Epstein was “obsessed” with both music and film — his management roster also includes Paul Rudd — yet as he puts it, “I knew I didn’t want to be the star. I wanted to be the engine and person breaking down the doors for those artists and guiding and architecting those creative decisions.” Today, he says even the smallest wins make him as proud as his artists’ biggest moments, which most recently include rocker Towa Bird capping off 2024 by opening at Los Angeles’ Kia Forum for Billie Eilish. “Only do this job if you truly are passionate about art and culture,” he cautions. “It’s too difficult if that love for it isn’t there.”

Jacob Epstein and Towa Bird

Alex Fleck

Jeff Burns

Age: 35Company: Reynolds MGMTKey client: Benson Boone

For Burns, the best part of Benson Boone’s breakout year has been “watching [him] love his career… He’s funnier, can sing and backflip better, is nicer and more humble than everyone — he has it all.” Such assets have helped Boone score a No. 2 hit on the Hot 100 with “Beautiful Things” and a Grammy nod for best new artist. For Burns, it’s all about not getting lost in the “million little things” and focusing on what matters most: “making the best music, marketing it better than anyone else, doing the best shows and staying happy and healthy.”

Jeff Burns and Benson Boone

Kevin Mazur/Getty Images

Justin Greenberg, Joe Izzi

Ages: 32, 38Company: Ocean AvenueKey client: Addison Rae

Three years ago, Greenberg and Izzi, along with their partner and Ocean Avenue co-founder, Sharon Jackson, left WME for management, launching with a roster that includes multihyphenate Addison Rae. Her 2024 single “Diet Pepsi” marked her major-label debut on Columbia and became her first Hot 100 entry; earlier in the year, Rae teamed with Charli xcx on a remix of “Von Dutch.” Greenberg and Izzi believe having “a deep understanding of your artists’ vision” is key to cutting through. “It’s not about us — we’re just here to make it happen.”

Lucas Barbosa

Age: 30Company: Habibi ManagementKey clients: Grupo Frontera, Mora, Tommy Torres

As a 17-year-old in Colombia, Barbosa helped an artist friend with “various tasks” before becoming his full-time manager; later, he launched his own company dedicated to producers and songwriters, who scored placements with Eladio Carrión, Maluma and Anitta. “That gave me the opportunity to expand my network,” Barbosa says. Now he’s helping his artists expand their fan bases, including Grupo Frontera, which toured arenas across the United States and Mexico last year. “We’ve taken the time as a company to build [our artists] from the ground up, ensuring that every step of the way is intentional and aligned with their artistic vision,” Barbosa says.

Lucas Barbosa (middle) with Alberto Acosta (left) and Juan Javier Cantú of Grupo Frontera.

Phraa

Luke Conway

Age: 29Company: Trade Secrets MGMTKey clients: Teddy Swims, Lø Spirit, Father of Peace

“I’ve always wanted to be involved in music one way or another,” says Conway, who spent high school in the metal and rock scenes, making merchandise for bands, directing music videos and planning DIY tours. His first management gig helped him “self-educate on every aspect of this business,” which today has helped him guide Teddy Swims through his breakout year. After “Lose Control” topped the Hot 100 in March 2024, the smash hit finished at No. 1 on Billboard’s year-end Hot 100 Songs chart. Conway says, “This year has been a nonstop roller coaster, but everyone on the team has stepped up and delivered at a superstar level.”

Teddy Swims and Luke Conway

Bryce Hall

Mariana López Crespo

Age: 27Company: 1k DojoKey clients: Young Miko, Mauro

“To be honest, I never imagined I’d be involved as a manager in the music industry,” López Crespo says. “The opportunity came from acknowledging the potential around me and gaining confidence to develop it.” That combination has led to a major year for urbano star Young Miko, who started 2024 with her now-Grammy-nominated debut album, att. (which debuted at No. 9 on Top Latin Albums, her first entry on any Billboard albums chart), and in the spring made her Coachella debut following a sold-out U.S. tour. “However,” López Crespo says, “being able to build a solid team around creatives in Puerto Rico and providing them the resources to keep developing on a bigger scale has been the biggest blessing and main reason to keep working toward success.”

Young Miko and Mariana López Crespo

Christopher Polk for Variety

Max Gredinger

Age: 33Company: Foundations Artist ManagementKey clients: Laufey, mxmtoon, rainbolt, Ricky Montgomery

Inspired by managers Scooter Braun and Dan Weisman, Gredinger started managing acts as a high school student “and never stopped,” he says. In 2023, he was named partner at Foundations, and the following year, he and Laufey experienced a string of wins — he’s most proud, however, of her August performance at The Hollywood Bowl with the Los Angeles Philharmonic, which was released as a concert film in IMAX theaters worldwide. “Her ambition and goal of bringing classical and jazz music into the mainstream, and seeing that manifest in front of 17,000 people in her adopted home market and then in theaters, was unforgettable,” he says.

Laufey and Max Gredinger

Junia Lin

Maytav Koter

Age: 32Company: Good CompanyKey clients: Hayley Gene Penner, Buddy Ross, Andrew Sarlo, Spencer Stewart

After starting her career in publishing working for Justin Shukat at Primary Wave, Koter “discovered my passion for the songwriting community.” In 2019, she launched her own company “rooted in empathy and a long-term approach… I set out to create a family.” Last year, she joined client Buddy Ross at the Ivor Novello Awards, where he was nominated for his work on Fred again.. and Brian Eno’s track “Enough.” “I am deeply invested in [my clients’] lives beyond their careers,” Koter says, “which allows for more trust and transparency in our business relationship.”

From left: Spencer Stewart, Buddy Ross, Hayley Gene Penner (in front), Maytav Koter, Andrew Sarlo and Mona Khoshoi.

Kendra Hope

Nick Bobetsky

Age: 44Company: State of the ArtKey clients: LP, Livingston, Em Beihold, Debbii Dawson (Previously: Chappell Roan)

Bobetsky enjoyed a front-row seat for former client Chappell Roan’s rise, which he calls “a huge success not just because of the size it grew to, but because of how we did it differently with strategy that isn’t customary to the mainstream music business. It also helped that she’s a one-of-a-kind, generational artist.” After releasing her debut, The Rise and Fall of a Midwest Princess, in 2023, the album grew into a Billboard 200 top 10 mainstay while 2024 single “Good Luck, Babe!” became her biggest hit, climbing to No. 4 on the Hot 100 and scoring two of her six Grammy nods, for record and song of the year. Meanwhile, Dawson scored a breakout hit with “Turn the TV On” and opened on tour for Orville Peck. As Bobetsky says, “Patience is key to getting it right on an artist’s own terms.”

Debbii Dawson (left) and Nick Bobetsky

Ruby Anton

Sam French

Age: 34Company: Mixed ManagementKey clients: Ian, Jasper Harris, bülow, Henry Kwapis

While working in publishing at APG, French “fell in love with the process of connecting writers and producers with artists and having a front-row seat to watching big records come together.” In 2022, he became a partner at Mixed and has since watched that play out time and time again. In 2024, songwriter-producer Jasper Harris worked on Camila Cabello’s C,XOXO, Charli xcx’s brat and more. Meanwhile, newcomer rapper Ian’s “Magic Johnson,” which peaked at No. 1 on the Bubbling Under Hot 100, was among the U.S. Top 10 TikTok Songs of 2024. “There’s a lot of noise right now, and it’s very loud,” French says. “Focus on what you can control and what you believe in.”

Sarah (Muise) Scardilli

Age: 35Company: Muise ManagementKey clients: Shygirl, COBRAH

While studying international business, Scardilli says she “spent 75% of my time partying across the U.K. and making friends with DJs and promoters.” After college, she landed a job with a Bristol, England-based management firm as its first full-time employee: “I was given responsibilities very early on — jetted to Ibiza two days after my first day at work, and the rest is history.” She formed Muise Management in 2019 and watched her artists reach new heights last year, as Shygirl was an opener on Charli xcx and Troye Sivan’s Sweat Tour and COBRAH’s “Brand New Bitch” scored a key synch in Kinds of Kindness. Scardilli describes the latter as “a powerful moment where underground club culture met mainstream audiences.”

Sarah (Muise) Scardilli with Shygirl (left) and COBRAH (right).

Courtesy Shygirl; Axel Ahlgren

Stephen Timothy Nana

Age: 37Company: n/aKey client: Asake

While Asake’s third album, Lungu Boy, spawned the chart-topping “Active,” featuring Travis Scott (which topped Billboard U.S. Afrobeats Songs), Nana considers Asake’s arena tour, which included stops at London’s O2 Arena and New York’s Madison Square Garden, their biggest success of 2024. “Not because of output, but because of the work ethic and ability of Asake to stay focused, determined and disciplined,” Nana says. “It’s not every day you get creatives who have achieved so much and still be human.”

This story appears in the Jan. 11, 2025, issue of Billboard.

These managers on the rise have guided their artists through breakout years, navigating such firsts as topping the charts, opening stadium shows (for none other than Taylor Swift) and even selling out arenas on their own.

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Drew Simmons

Age: 41Company: Foundations MusicKey Clients: Noah Kahan, Dayglow, COIN

“There is no off-cycle anymore,” says Simmons, who has had a front-row seat to Noah Kahan’s nonstop year, “and that is taxing on the infrastructure around the artist but also on the artist themselves.” From Kahan’s success with Stick Season and its deluxe edition (the latter debuted at No. 3 on the Billboard 200) to selling out arenas to raising nearly $2 million for mental health resources through The Busyhead Project, Simmons is “excited about opportunities ahead for artists as the paradigm shifts, placing more and more leverage in [their] hands.”

Noah Kahan and Drew Simmons

Patrick McCormack

James Rosemond Jr.

Age: 31Company: Mastermind ArtistsKey Clients: Ice Spice, RIOTUSA

Ice Spice became a chart staple this year, notching four top 10 hits on the Hot 100 including collaborations with superstars like Taylor Swift and Nicki Minaj. For Rosemond, being able to pair Ice and producer RIOTUSA with Minaj on two of those tracks (“Princess Diana,” “Barbie World”) was particularly gratifying: “I get high on helping creatives achieve their dreams and positively change their socioeconomic status.”

Ice Spice, RIOTUSA and James Rosemond Jr.

Dowan “StarTheStar” Wilson

Jesse Gassongo-Alexander, Phoebe Gold

Ages: 30, 29Company: UpCloseKey Clients: PinkPantheress, Tommy Gold

Gassongo-Alexander never planned to become a manager, but he says working with “a generational artist” like PinkPantheress has been an “incredible experience.” This year, the British artist-producer made her Hot 100 debut with the Ice Spice collaboration “Boy’s a liar Pt. 2” and was featured on the Barbie soundtrack. “By continually building trust with each other, we’ve navigated from the early days to now,” he says. Adds Gold: “Our flow has come from treating each other like human beings.”

Alistair Raymond

Age: 37Company: Beatnik Creative/Blue Raincoat ArtistsKey Clients: Arlo Parks, Lana Lubany, Miso Extra

Last year, Raymond’s independent management company partnered with Blue Raincoat Artists. And while he cites “financial support in the early stages of a new artist’s career” as a major challenge for managers, his entire roster leveled up in 2023. Parks’ second album, My Soft Machine, reached No. 9 on the U.K. Albums Chart, while Lana Lubany and Miso Extra both signed long-term record deals. “It takes at least one to two years to get a new artist off the ground with little monetary return,” he says. “It’s an all-or-nothing investment, but the best job in music.”

Aton Ben-Horin, Ethan Curtis

Ages: 43, 36Company: Plush ManagementKey Clients: JVKE, Coi Leray, Faouzia

Ben-Horin, who is also executive vp of A&R at Warner Music Group, describes this year as “incredible,” citing Hot 100 top 10 hits like Coi Leray’s “Players” (produced by Plush client Johnny Goldstein) and JVKE’s “Golden Hour.” The latter also sold out his first tour without a major label or marketing budget beyond radio. “While understanding the short-form content world is important for management,” Curtis says, “even more important is finding talent that is social media native.”

Sean Okeke

Company: Jonzing World EntertainmentKey Clients: Rema, Ruger

“The past 12 months have seen the biggest moments in the Afrobeats genre, which I am super happy I played a strong part in,” Okeke says. Thanks in part to a remix featuring Selena Gomez, Rema’s “Calm Down” became a global hit, reaching No. 3 on the Hot 100 and topping the Global Excl. U.S. chart, making Rema the first artist from Africa to reach No. 1. “The hunger and the joy to see a talent excel at the highest level brought me into this field,” Okeke says, “and has continuously influenced my stay here.”

Mandelyn Monchick

Age: 29Company: Red Light ManagemenKey Clients: Lainey Wilson, Meg McRee, Ben Chapman

Monchick met Lainey Wilson in 2015 and became fast friends with the country artist. “She didn’t have anyone championing her, and I thought she was a great songwriter, so I started talking about her every chance I had.” This year, Wilson added three more entries on the Hot 100, sold out her first headlining tour, won multiple country music awards and made her acting debut on Yellowstone. “We did everything we could for a long time,” Monchick says, “and it built a damn good foundation.”

Lainey Wilson and Mandelyn Monchick

Aubrey Wise

James Vitalo

Age: 35Company: Gold Theory ArtistsKey Clients: Turnstile, Knocked Loose, Beach Fossils

The past 12 months have been of growth for both Vitalo — who expanded his boutique firm one year after its launch — and Turnstile, which scored its first Grammy nominations (three total) and opened on blink-182’s arena tour. Vitalo, who first worked with the hardcore band as its booking agent before becoming its manager, says, “The biggest challenge has always been setting a realistic pace that will allow for longevity.”

Kristina Russo

Age: 34Company: KR ExperimentsKey Client: GAYLE

Russo describes the past year as “a wild time,” during which GAYLE received her first Grammy nomination (for song of the year with breakout hit “abcdefu”) and opened for P!nk overseas and for Taylor Swift on The Eras Tour. But her biggest priority is guiding GAYLE through the whirlwind: “We are adamant she, as a person, comes first,” Russo says. “Mental, physical and emotional health are imperative in order to do her job. Shout out to our therapists.”

Kristina Russo and GAYLE

Acacia Evans

Tom Skoglund

Age: 35Company: Full Stop ManagementKey Clients: Tate McRae, Harry Styles

Tate McRae scored two Hot 100 hits this year, including her fast-rising new single, “Greedy,” which arrived during her sold-out North American tour. Working on the pop artist’s next era has been “incredibly fulfilling,” Skoglund says, as was completing Harry Styles’ two-and-a-half-year Love on Tour trek. “Watching the meteoric success of Harry’s House being played to sold-out stadiums day in and day out will forever be a highlight of my career,” he says.

Heather Kolker

Age: 51Company: Dreamshop ManagementKey Clients: MUNA, Nanna, Of Monsters and Men

This year, Kolker (who started as an agent before switching to management) launched her own company while MUNA hit a high, touring with Taylor Swift and boygenius, selling out headlining shows and more. “You must believe that your artist can achieve the future they envision — and that you’re the right team to help get them there,” she says.

Danny Kang, Stefan Max

Key Client: Zach Bryan

Kang and Max have managed Zach Bryan through a breakout year, during which the country-rocker scored his first No. 1 album and Hot 100 chart-topper with “I Remember Everything,” featuring Kacey Musgraves. (This year alone, he has racked up 25 entries on the latter list.) His 2024 headlining tour will take him to arenas and, in some cases, stadiums.

Luis Villamizar

Age: 34Key Client: Feid

This year, Feid charted a pair of top 10 hits on Hot Latin Songs while MOR, No le Temas a la Oscuridad became his highest-charting entry on Top Latin Albums at No. 4. “Forming such a valuable team was one of the greatest successes,” says Villamizar. “It’s not just one person.”

Sam Schulman

Age: 33 Company: Best Friends MusicKey Clients: Bishop Briggs, Blake Rose, FINNEAS

Schulman credits her musician father and live music for inspiring her to become a manager. “The older I got, the more obsessed I became with the industry and wanting to be a part of it,” she says. That energy led to a major year: She co-founded Club Kassiani, a networking event for women in music, while her artists Blake Rose made his U.S. late-night TV debut and Bishop Briggs won the latest season of The Masked Singer. Schulman says her approach is all about “eliminating the ‘noise’ of what other artists are doing.”

Dani Russin

Age: 38Company: Good World ManagementKey Clients: Troye Sivan, Jake Wesley Rogers, Orville Peck

Russin met veteran manager Brandon Creed over a decade ago and “highly admired his ability for decision-making and diplomatic nature,” she says. She has worked with him ever since, this year joining his newly launched venture, Good World, where she enjoyed a “career highlight” working on Troye Sivan’s latest album campaign. Her history with Creed is her career’s only constant: “Management has always been a 24/7 job, but it’s also now this rapidly changing and ever-evolving ecosystem,” she says. “It’s what keeps things exciting. No two days are alike.”

Colette Patnaude Nelson, Eddie Wintle

Ages: 34, 36Company: Expand EntertainmentKey Clients: Conan Gray, J. Maya, Rowan Drake

Patnaude Nelson and Wintle, who together discovered Conan Gray as a high schooler on YouTube, agree that the biggest challenge for managers and artists today is cutting through the noise. “Building a fan base and getting people to care about your music is harder than ever,” Wintle says. It’s why watching 100,000 fans at Lollapalooza Argentina sing every word of Gray’s hourlong set in March was, as he recalls, “one of the craziest moments” of his career so far.

Colette Patnaude Nelson and Conan Gray

Dillon Matthews

Jayne Andrew, Ty Baisden

Ages: 36, 39Company: COLTUREKey Clients: Brent Faiyaz, Hamzaa, N3WYRKLA

In 2022, Brent Faiyaz scored a chart breakthrough with his independently released Wasteland, which summited the Top R&B/Hip-Hop Albums chart and debuted at No. 2 on the Billboard 200. It was a moment his partners and COLTURE co-founders Andrew (head of management, partnerships and creative development) and Baisden (head of ventures) had been working toward for years. In May, Faiyaz inked an unprecedented partnership (estimated at close to $50 million) to form a creative agency with UnitedMasters. But the biggest success, Baisden says, is that they built their infrastructure “outside of the major-label system.”

Josh Marshall

Age: 32Company: Mogul VisionKey Clients: d4vd, Rubi Rose

Though Marshall says he “fell into” management, the past year has solidified his path — and that of his company, Mogul Vision, with help from GM Robert Morgenroth. And while breakout star d4vd has scored a pair of Hot 100 hits and an opening slot on tour with SZA, Marshall has set his sights even higher: “The biggest challenge,” he says, “is creating infrastructure around an artist to grow their business long term beyond music.”

Josh Marshall and d4vd

Raheem Powell

Holly Cartwright, Shira Knishkowy

Ages: 31, 35Company: Another Management CompanyKey Clients: Blondshell, Alvvays, Waxahatchee

Knishkowy worked in label publicity and communications at Spotify before pivoting to management — and almost immediately, she and Cartwright helped discover and sign indie rock newcomer Blondshell. This year, the artist and alt-pop act Alvvays made their respective late-night TV debuts and grew their audiences globally. “Breaking new artists alongside Holly and finding new ways to elevate artists who have already achieved a level of success alongside [fellow managers] Rennie Jaffe and Mike Sneeringer is something I’m really proud of,” says Knishkowy.

Bello

Key Client: Central Cee

“It’s all a blur,” Bello says of his last 12 months, during which fast-rising British rapper Central Cee broke U.K. chart history as “Sprinter” (with Dave) became the longest-reigning rap single, while in the United States, he debuted on the Hot 100 with his Drake collaboration, “On the Radar Freestyle.” For “90% of the time,” Bello says, milestones were met without a team in place. This year, however, Central Cee signed a multimillion-dollar deal with Columbia Records in partnership with Sony Music U.K. and with Wasserman Music for worldwide agency representation. Says Bello: “I take pride in being someone my artists can trust blindly and make sure they get what they deserve.”

Central Cee and Bello

Danny Wonders

This story will appear in the Oct. 21, 2023, issue of Billboard.