Managers
These managers on the rise have helped the biggest breakout artists, songwriters and producers of the past year navigate major wins and milestones, from opening for superstars and selling out headlining arena shows to earning Grammy nods and topping the charts — with some even making history. Introducing: Billboard‘s 2025 class of Managers to Watch.
Abas Pauti, Jared Cotter
Ages: 27, 43Companies: American Dogwood, RangeKey clients: Shaboozey, Paul Russell
“It wasn’t until I met Shaboozey where the thought of artist management became a serious career aspiration for me,” says Pauti, noting that the chart-topping artist gave him “confidence” to succeed in the role. As for Cotter, after entering the industry as a songwriter, he soon became “disenchanted, but still wanted to be a champion for artists.” Together, Pauti and Cotter have helped Shaboozey and Russell deliver breakout hits with the former’s record-tying 19-week Billboard Hot 100 No. 1 smash, “A Bar Song (Tipsy),” and the latter’s viral hit “Lil Boo Thang.” Pauti says, “To know I played a role in helping both my clients get their records heard and loved from people across the globe will always be my greatest success.”
Trending on Billboard
Abas Pauti, Shaboozey and Jared Cotter
Allan Pimenta
Alex Lunt
Age: 31Company: Type A ManagementKey clients: Dasha, Beauty School Dropout, Dalton Davis, Anthony Ortiz
Since starting his management career a decade ago, Lunt has learned that “it is crucial to surround yourself with knowledgeable colleagues you can trust.” Last year, that approach paid off with country newcomer Dasha, who celebrated a trio of firsts: debuting on the Hot 100 with her viral hit “Austin,” performing at the CMT Awards in April 2024 and to a packed stadium at CMA Fest in June. Lunt says, “The best feeling has not been any accolade, but celebrating the success with a group of incredibly talented and passionate people.”
Alex Lunt and Dasha
Courtesy Alex Lunt
Amy Davidson
Age: 30Company: Volara ManagementKey clients: Sabrina Carpenter, Marina Diamandis, RIAH
Davidson has worked alongside Volara founder Janelle Lopez Genzink from day one, but, as Davidson says, the past 12 months in particular “have been nothing short of a fever dream as we’ve effectively checked off almost every item on our collective bucket lists.” Such items included Sabrina Carpenter scoring her first Hot 100 chart-topper with “Please Please Please” (while “Taste” and “Espresso” hit Nos. 2 and 3, respectively) and first Billboard 200 No. 1 album, Short n’ Sweet; an arena tour; a Saturday Night Live performance; and six Grammy nominations. Plus, Volara celebrated signing Marina Diamandis to its roster. “Effective management starts at the core of why you are there in the first place: to listen and respond to an artist’s needs,” Davidson says. “Understanding that an artist is a person with life happening outside of work is key for me.”
Janelle Lopez Genzink, Sabrina Carpenter and Amy Davidson
Christopher Polk for Variety
Christina Li, Michael Lewis
Ages: 29, 29Company: Nonstop ManagementKey clients: JKash, Michael Pollack, Ali Tamposi, Jake Torrey
Li says working as an assistant to hit-maker JKash “was a crash course in the music industry,” while Lewis feels “incredibly fortunate to call [him] a mentor.” The two also count Nonstop founder Jaime Zeluck Hindlin and president Bianca Minniti-Bean for being instrumental in their careers so far, guiding them through a major 2024 that kicked off with Michael Pollack winning his first Grammy: record of the year, for co-writing Miley Cyrus’ “Flowers.” Other highlights included Pollack and Ali Tamposi co-writing two original songs with Maren Morris for animated film The Wild Robot and Jake Torrey co-writing Marshmello and Kane Brown’s “Miles on It,” which made history as the first single to enter the top five on both Hot Dance/Electronic Songs (No. 1) and Hot Country Songs (No. 4).
From left: Christina Li, Michael Pollack and Mikey Lewis.
Jaynie Karp
Christopher Milano
Age: n/aCompany: The Vision ManagementKey clients: 4Batz, Bear Bailey, Guwop Reign
Milano “learned the ups and downs” of music management after meeting Akon and his brother Bu Thiam through the Bay Area’s “underground scene.” So when he met R&B singer 4Batz in 2023, he says, “opportunity met preparation.” In 2024, the pair celebrated a breakout year as the artist debuted across several Billboard charts — including the Hot 100, Hot R&B Songs and Rhythmic Airplay — with “Act ii: date @ 8,” which featured Drake on the remix. “We preach artist development at The Vision, and young artists who blow up fast don’t usually understand that process,” Milano says. “So it’s important to not only sign talented artists, but someone who’s willing to listen and wants to learn.”
Christopher Milano and 4Batz
Maurice Tyrone Holloway
Haley Evans
Age: 27Company: Mega HouseKey clients Peter Fenn, Casey Smith, Caroline Pennell, Mon Rovîa
While attending the University of California, Los Angeles, Evans spent Friday nights working at Ricky Reed’s Nice Life studio. “[I] became incredibly inspired by the way Ricky built intricate worlds with the artists he worked with while simultaneously building his own businesses,” Evans says. She continued to “learn from the best,” including Mega House co-founders David Silberstein and Jeremy Levin, who hired her in 2020. In March 2024, Evans was promoted to president as her client Peter Fenn celebrated the success of Myles Smith’s “Stargazing,” which hit No. 1 on the Rock & Alternative Airplay chart in December. “With new artists breaking online every day, the biggest challenge for songwriter-producer managers is helping guide clients to choose the right projects to focus their time and energy on,” she says. “Other than that, it’s getting our clients fairly compensated for their work — songwriters especially.”
Haley Evans and Peter Fenn
Olivia McDowell
Hayley Corbett
Age: 28Company: Punchbowl EntertainmentKey clients: Megan Moroney, Kristian Bush
At 15, Corbett started working with the Grammy Foundation as a volunteer, “networking as much as possible in New York and L.A., which is where I first became aware of artist management as a career,” she says. That commitment more than prepared her for Megan Moroney’s takeoff, which in 2024 included opening stadiums for Kenny Chesney and winning the Academy of Country Music Award for best new female artist of the year and the Country Music Association Award for new artist of the year. “One key to managing effectively is being intuitive to your clients’ needs, wants and dreams while being able to implement strategy that allows for continued growth,” Corbett says. “The biggest challenge for managers is avoiding burnout and oversaturation.”
Megan Moroney and Hayley Corbett
Mason Goodson
Holt Harmon, Parker Cohen
Ages: 31, 30Company: MetatoneKey clients: John Summit, Layton Giordani, Max Styler, Ranger Trucco
After a couple of years working in the label sector of the industry, Harmon was craving a longer-term partnership with artists. Similarly, Cohen “hit a ceiling of my own” on the events side of the business. “I wanted to work on building projects from the ground up,” he says. “Artist management quickly became the no-brainer to satisfy those needs.” They accomplished that goal with the success of John Summit, from releasing his debut album, Comfort in Chaos (which peaked at No. 2 on Top Dance/Electronic Albums), to his sold-out performances at New York’s Madison Square Garden and the Kia Forum in L.A. “One of the most valuable things we’ve learned along the way is that we are not the artist,” Harmon says. “It is not our project or vision, ultimately, and instead of trying to make it ours, we’ve placed our focus into being the best catalysts possible for them.”
From left: Holt Harmon, John Summit and Parker Cohen.
Ethan Garland
Jacob Epstein
Age: 34Company: Lighthouse Management & MediaKey clients: H.E.R., Towa Bird, Petra Collins
From a young age, Epstein was “obsessed” with both music and film — his management roster also includes Paul Rudd — yet as he puts it, “I knew I didn’t want to be the star. I wanted to be the engine and person breaking down the doors for those artists and guiding and architecting those creative decisions.” Today, he says even the smallest wins make him as proud as his artists’ biggest moments, which most recently include rocker Towa Bird capping off 2024 by opening at Los Angeles’ Kia Forum for Billie Eilish. “Only do this job if you truly are passionate about art and culture,” he cautions. “It’s too difficult if that love for it isn’t there.”
Jacob Epstein and Towa Bird
Alex Fleck
Jeff Burns
Age: 35Company: Reynolds MGMTKey client: Benson Boone
For Burns, the best part of Benson Boone’s breakout year has been “watching [him] love his career… He’s funnier, can sing and backflip better, is nicer and more humble than everyone — he has it all.” Such assets have helped Boone score a No. 2 hit on the Hot 100 with “Beautiful Things” and a Grammy nod for best new artist. For Burns, it’s all about not getting lost in the “million little things” and focusing on what matters most: “making the best music, marketing it better than anyone else, doing the best shows and staying happy and healthy.”
Jeff Burns and Benson Boone
Kevin Mazur/Getty Images
Justin Greenberg, Joe Izzi
Ages: 32, 38Company: Ocean AvenueKey client: Addison Rae
Three years ago, Greenberg and Izzi, along with their partner and Ocean Avenue co-founder, Sharon Jackson, left WME for management, launching with a roster that includes multihyphenate Addison Rae. Her 2024 single “Diet Pepsi” marked her major-label debut on Columbia and became her first Hot 100 entry; earlier in the year, Rae teamed with Charli xcx on a remix of “Von Dutch.” Greenberg and Izzi believe having “a deep understanding of your artists’ vision” is key to cutting through. “It’s not about us — we’re just here to make it happen.”
Lucas Barbosa
Age: 30Company: Habibi ManagementKey clients: Grupo Frontera, Mora, Tommy Torres
As a 17-year-old in Colombia, Barbosa helped an artist friend with “various tasks” before becoming his full-time manager; later, he launched his own company dedicated to producers and songwriters, who scored placements with Eladio Carrión, Maluma and Anitta. “That gave me the opportunity to expand my network,” Barbosa says. Now he’s helping his artists expand their fan bases, including Grupo Frontera, which toured arenas across the United States and Mexico last year. “We’ve taken the time as a company to build [our artists] from the ground up, ensuring that every step of the way is intentional and aligned with their artistic vision,” Barbosa says.
Lucas Barbosa (middle) with Alberto Acosta (left) and Juan Javier Cantú of Grupo Frontera.
Phraa
Luke Conway
Age: 29Company: Trade Secrets MGMTKey clients: Teddy Swims, Lø Spirit, Father of Peace
“I’ve always wanted to be involved in music one way or another,” says Conway, who spent high school in the metal and rock scenes, making merchandise for bands, directing music videos and planning DIY tours. His first management gig helped him “self-educate on every aspect of this business,” which today has helped him guide Teddy Swims through his breakout year. After “Lose Control” topped the Hot 100 in March 2024, the smash hit finished at No. 1 on Billboard’s year-end Hot 100 Songs chart. Conway says, “This year has been a nonstop roller coaster, but everyone on the team has stepped up and delivered at a superstar level.”
Teddy Swims and Luke Conway
Bryce Hall
Mariana López Crespo
Age: 27Company: 1k DojoKey clients: Young Miko, Mauro
“To be honest, I never imagined I’d be involved as a manager in the music industry,” López Crespo says. “The opportunity came from acknowledging the potential around me and gaining confidence to develop it.” That combination has led to a major year for urbano star Young Miko, who started 2024 with her now-Grammy-nominated debut album, att. (which debuted at No. 9 on Top Latin Albums, her first entry on any Billboard albums chart), and in the spring made her Coachella debut following a sold-out U.S. tour. “However,” López Crespo says, “being able to build a solid team around creatives in Puerto Rico and providing them the resources to keep developing on a bigger scale has been the biggest blessing and main reason to keep working toward success.”
Young Miko and Mariana López Crespo
Christopher Polk for Variety
Max Gredinger
Age: 33Company: Foundations Artist ManagementKey clients: Laufey, mxmtoon, rainbolt, Ricky Montgomery
Inspired by managers Scooter Braun and Dan Weisman, Gredinger started managing acts as a high school student “and never stopped,” he says. In 2023, he was named partner at Foundations, and the following year, he and Laufey experienced a string of wins — he’s most proud, however, of her August performance at The Hollywood Bowl with the Los Angeles Philharmonic, which was released as a concert film in IMAX theaters worldwide. “Her ambition and goal of bringing classical and jazz music into the mainstream, and seeing that manifest in front of 17,000 people in her adopted home market and then in theaters, was unforgettable,” he says.
Laufey and Max Gredinger
Junia Lin
Maytav Koter
Age: 32Company: Good CompanyKey clients: Hayley Gene Penner, Buddy Ross, Andrew Sarlo, Spencer Stewart
After starting her career in publishing working for Justin Shukat at Primary Wave, Koter “discovered my passion for the songwriting community.” In 2019, she launched her own company “rooted in empathy and a long-term approach… I set out to create a family.” Last year, she joined client Buddy Ross at the Ivor Novello Awards, where he was nominated for his work on Fred again.. and Brian Eno’s track “Enough.” “I am deeply invested in [my clients’] lives beyond their careers,” Koter says, “which allows for more trust and transparency in our business relationship.”
From left: Spencer Stewart, Buddy Ross, Hayley Gene Penner (in front), Maytav Koter, Andrew Sarlo and Mona Khoshoi.
Kendra Hope
Nick Bobetsky
Age: 44Company: State of the ArtKey clients: LP, Livingston, Em Beihold, Debbii Dawson (Previously: Chappell Roan)
Bobetsky enjoyed a front-row seat for former client Chappell Roan’s rise, which he calls “a huge success not just because of the size it grew to, but because of how we did it differently with strategy that isn’t customary to the mainstream music business. It also helped that she’s a one-of-a-kind, generational artist.” After releasing her debut, The Rise and Fall of a Midwest Princess, in 2023, the album grew into a Billboard 200 top 10 mainstay while 2024 single “Good Luck, Babe!” became her biggest hit, climbing to No. 4 on the Hot 100 and scoring two of her six Grammy nods, for record and song of the year. Meanwhile, Dawson scored a breakout hit with “Turn the TV On” and opened on tour for Orville Peck. As Bobetsky says, “Patience is key to getting it right on an artist’s own terms.”
Debbii Dawson (left) and Nick Bobetsky
Ruby Anton
Sam French
Age: 34Company: Mixed ManagementKey clients: Ian, Jasper Harris, bülow, Henry Kwapis
While working in publishing at APG, French “fell in love with the process of connecting writers and producers with artists and having a front-row seat to watching big records come together.” In 2022, he became a partner at Mixed and has since watched that play out time and time again. In 2024, songwriter-producer Jasper Harris worked on Camila Cabello’s C,XOXO, Charli xcx’s brat and more. Meanwhile, newcomer rapper Ian’s “Magic Johnson,” which peaked at No. 1 on the Bubbling Under Hot 100, was among the U.S. Top 10 TikTok Songs of 2024. “There’s a lot of noise right now, and it’s very loud,” French says. “Focus on what you can control and what you believe in.”
Sarah (Muise) Scardilli
Age: 35Company: Muise ManagementKey clients: Shygirl, COBRAH
While studying international business, Scardilli says she “spent 75% of my time partying across the U.K. and making friends with DJs and promoters.” After college, she landed a job with a Bristol, England-based management firm as its first full-time employee: “I was given responsibilities very early on — jetted to Ibiza two days after my first day at work, and the rest is history.” She formed Muise Management in 2019 and watched her artists reach new heights last year, as Shygirl was an opener on Charli xcx and Troye Sivan’s Sweat Tour and COBRAH’s “Brand New Bitch” scored a key synch in Kinds of Kindness. Scardilli describes the latter as “a powerful moment where underground club culture met mainstream audiences.”
Sarah (Muise) Scardilli with Shygirl (left) and COBRAH (right).
Courtesy Shygirl; Axel Ahlgren
Stephen Timothy Nana
Age: 37Company: n/aKey client: Asake
While Asake’s third album, Lungu Boy, spawned the chart-topping “Active,” featuring Travis Scott (which topped Billboard U.S. Afrobeats Songs), Nana considers Asake’s arena tour, which included stops at London’s O2 Arena and New York’s Madison Square Garden, their biggest success of 2024. “Not because of output, but because of the work ethic and ability of Asake to stay focused, determined and disciplined,” Nana says. “It’s not every day you get creatives who have achieved so much and still be human.”
This story appears in the Jan. 11, 2025, issue of Billboard.
There’s definitely been moments where I wished I could be in two places at the same time,” says Brandon Creed, reflecting on a year filled with culture-defining moments across his company’s roster. He’s gotten close — in early March, he had to be on separate coasts within 48 hours.
On March 8, Ariana Grande released her critically praised seventh album, Eternal Sunshine. On March 9, she was the musical guest on Saturday Night Live in New York — Creed was there. On March 10, Grande presented an Oscar at the 96th annual Academy Awards in Los Angeles, where client Mark Ronson was also performing in the night’s biggest spectacle: a star-studded live debut of Ryan Gosling’s Barbie song “I’m Just Ken” — Creed was there, too.
“It was definitely a tiring weekend,” says Creed, 47. “Thankfully, I think my relationship with all my artists is such that we have a great team so they’re always supported wherever they are.”
Trending on Billboard
His Good World team is a tight-knit group of savvy managers — including Dani Russin and Tyler Reymore, both of whom have been by his side for over a decade, along with Anika Capozza, Chris Pepe and Emma Anderson (among others). In 2023, when Creed left his position at Full Stop, the superstar management firm his own Creed Company merged with in 2017, his crew followed. After six years, Creed craved the kind of company he had launched his management career with when he had founded Creed Company in 2010 and set out to create the newer, more matured version of exactly that.
In August 2023, Creed established Good World Management with a high-profile roster including Charli xcx (co-managed with Sam Pringle and Twiggy Rowley), Troye Sivan, Ronson and Tame Impala (co-managed with Jodie Regan). His first new signing was Demi Lovato, followed by Grande.
“I was excited by the challenge of it, honestly,” he says of launching a new venture. “Creed Company was born out of [necessity] — I was an executive at a record company and started managing on the side.” With Good World, Creed has much more experience, but the same drive. “We’re trying to keep it familial and small and build accordingly, based on what we need.”
Creed got his start in the industry as music executive Tom Corson’s assistant before becoming one of the first employees of Clive Davis’ J Records, which he describes as “like going to grad school.” From there, he says, “management found me” when he met Bruno Mars and his writing partner, Philip Lawrence. “I watched Clive launch Alicia Keys and position superstars,” Creed says. “What he did and what he looked for, I took it and applied it as best I could.”
Since its beginning, Good World has celebrated one industry-rattling moment after another, from Charli graduating to arena headliner with her and Sivan’s in-demand Sweat Tour to Grande conquering new territory with Wicked. Such year-defining victories have helped Creed and Good World earn Billboard’s first Manager of the Year honor. Here, he and his team reflect on what Creed calls “the longest fastest year.”
Joel Barhamand
When you think back to launching Good World, what stands out?
Brandon Creed: We were in the midst of Barbie summer with Mark, and that was an amazing experience. And Troye had just [released the single] “Rush.”
Dani Russin: It was a show-must-go-on sort of thing. We didn’t have the luxury of pausing. We were grateful that essentially our whole roster came with us, so we just had to keep working. This was a really welcomed exclamation point on the summer.
Anika Capozza: We’ve always been really small and mighty, so when we moved over here, it was all hands on deck on every level. Like, “What snacks are we getting?” Things that you don’t think about at a big company when you walk in and everything is all set up. But it made it fun.
Tyler Reymore: Coming back into a house and it feeling so warm and cozy and down to earth, you take a big breath. That was what Creed Company was years ago.
Russin: In a lot of ways, it feels like we were getting back to how we started.
Dani, you’ve worked with Brandon the longest, since 2009. What drew you to his management style?
Russin: Brandon is very keen. He can read people, he’s a great decision-maker, and he has a very diplomatic management style. In this office, and in every office we’ve worked in, it’s definitely like good ideas can come from anywhere. We’ve always fostered an environment where we promote within. And we don’t really have ranks, but to the extent that we do, it’s been somebody that’s interned with us.
Chris Pepe: I’d actually left management for a bit and was the one person who didn’t come along, and I always looked from afar like, “If I were to ever get back into management, this is the team I’d want to be on.” There’s a lot of trust here.
Capozza: I started as a receptionist and then was an assistant and then a manager, and I’ve really been with Brandon my entire career in the music industry. What drew me the most is it didn’t feel like there was ever a ceiling for any of us. He allows us the ability to grow and take charge and be assertive and have a presence in the room.
Emma Anderson: I started as his assistant and always felt like he trusted me, so that gave me confidence. When we were leaving Full Stop, a lot of my friends were like, “This is a huge risk.” And I was like, “Not really.” I never have felt like I’ve been put in a box here.
Reymore: Brandon has always exuded such a quiet confidence, and it’s something I’ve always admired. When I first started working with him at Creed Company, he was in the living room with the other managers. It makes you want to work harder for someone who really values and sees you peer to peer.
You named the company Good World. What’s a moment this year where, commercial success aside, you felt the positive impact?
All: Sweat.
Creed: It was a scary proposition at first because it’s two of our artists; if it doesn’t go right, that’s high stakes. But they have so much respect for each other, they wanted to build and create something really unique. They dove in and did that.
Russin: Brandon had the idea for Sweat, and it was definitely like, “Avengers, assemble…”
Creed: With some resistance. It took us a while…
Russin: Listen, you said it, not me.
Where was the resistance coming from?
Creed: It was an idea over the last few years [that] just never lined up. And then when we were planning Troye’s tour and talking about Charli’s, we pitched it and…
Russin: It was now or never.
Creed: And there was a lot of blind faith. Each artist questioned whether it was the right thing for them to do in this moment, and rightfully so. We had to move some things and plotted it out and gave the tour time to sell and then everything kicked in with Brat Summer, and it really took off.
Russin: And then how that impacted in the real world, when we would go to these shows and watch [our] friends, their friends, the wider industry enjoy themselves…
Pepe: I remember that video you sent in our group chat. The lights were on after the show ended and the energy on the floor of the crowd beaming, dancing, still having a party. It was one of those “Oh, this is why we do this” moments.
Creed: That’s another thread, and it might be corny, but there is so much positivity and light, especially now when we really need it. It’s an honor to help get that into the world. I mean, Mark on the Oscars. I remember Steven Spielberg walking into the room after and he was like, “I’ve never seen anything like that on this stage.”
How has it felt to watch Charli enjoy her biggest year?
Creed: We’ve been working with Charli since 2018. I remember going to see her at a rave in London and it was like a smack in the face. It was coming off the Pop 2 era, and then we went right into the Charli phase. But to see her grow, it’s so gratifying — and slightly vindicating, just because we knew it. To see the world jump in on this has been a career highlight for me because she deserves it, and to be doing it so unapologetically is just incredible.
Ariana Grande also had a major 2024. When you start working with an artist who is already a superstar, how do you find your rhythm?
Creed: We definitely hold and make space for that. We’re not [a company that’s] going to come in and be like, “This is how we do it,” and change everything. Right before [signing Grande] we had just signed Demi [Lovato], another huge artist that has been around for a long time with a lot of success. It’s really turning on the empath and figuring out how they work and how you fit in and just watching and learning. And Ariana had an existing team around her: Justin Adams, Ray Rock and Grace Segundo. I just fit myself in there and took cues from her and them and we got into a rhythm, but it takes a minute.
Will Good World sign more talent?
Creed: We are extremely discerning with any artists at this stage. We have room, don’t get me wrong, for the right thing, and we would build accordingly. I think the developing-artist space is extremely challenging right now, especially for managers. Especially for a young manager, it’s hard to make money. So our focus is definitely on the more established artists and ones that have built an audience. But, you know, there are no rules.
Would you sign actors to the roster?
Creed: I would absolutely be interested in that. It’s about the person. It’s about being inspired by what they want to do. What we love is all of our artists want to do more than be an artist. Most of them act; Mark is scoring soundtracks and writing a book. [Ariana] got a Golden Globe nomination. That [was] amazing to see her get recognized. Troye and Demi have their own acting credits. I do particularly love the film and TV space. Charli’s pursuing that with a lot of success right now. That is exciting and inspiring to me, getting to be in all these different scenarios.
How do you prepare an artist, and yourselves, for their biggest year?
Russin: We have an extreme amount of patience when it comes to not skipping steps and [having the] “This could take 10 years” conversation. We’re prepared for that. And I don’t know that we feel that there’s as much gratification in the instant moment. We really try to set things up so that we’re building the road to get there along the way. So when it comes, they’ve done their 10,000 hours — as have we.
What challenges do managers face today?
Creed: It’s really hard for young managers. Artists are looking around at what others have and what others are doing, and they’re under a tremendous amount of pressure themselves. So when they feel that, they put the pressure on their person that’s right there — and that’s their manager. So I do think malleability is important and understanding how to shape teams around each artist and support them. And [more] humility and less ego is important.
Pepe: I work across Demi and she’s working on her album right now, and a key thing of our process has been allowing her to take that time that she needed and even encouraging it, because she is used to an industry that wants more and more and more. Encouraging that patience and investment in art, that has been honored this year in a big way after the pendulum swing of TikTok short form.
Creed: Impatience is a real challenge. One of our biggest challenges as well is the toxicity of fandom now. I feel like half the time we are being told how to do our jobs by [social media], and that is an exercise of our patience because our artists are also seeing it — not saying they react to it, but it’s a challenge across the board.
Russin: The sense of ownership over an artist’s body, their being…
Creed: Their decisions… Look, we are grateful for the fans; that’s why we’re all here. But there are boundaries that I think get broken quite often.
What would you tell someone wanting to enter artist management?
Russin: The barrier of entry is actually quite fuzzy. If you want to be a manager, you manage somebody. I’m not saying you’re a good manager… It’s a lot of head down, fly on the wall, behind the scenes, unglamorous, ungratifying work at first. If you don’t have a desire to be of service, this is probably not the area for you.
Reymore: As long as you are focusing on supporting artists and music that you care so deeply about, that’s going to make the late nights and the weekends feel like joy.
Pepe: [Get] as much hands-on experience as you can, even if it’s an artist that is local to your community, especially if you’re talking about someone in high school or college who’s wanting to do this. I didn’t have any connections. I started by working at CAA, and that led me to meeting managers, and that led me to my first management job. Our mindsets these days are quick payoffs. But it’s a lot like, “What are the first things you can do to get to where you want to be?”
Capozza: It’s the same philosophy we use for artists, I’m realizing: not skipping steps.
Creed: I was an intern, I was an assistant. I say this to every intern that comes here: Cultivate relationships with your peers because that’s who you’re going to grow up in the business with. They’re the ones that will be head of the label one day or whatever direction the person goes.
Russin: The assistant mafia… Don’t burn bridges, because everyone sticks around.
Creed: It is real, and you don’t think that when you’re trying to get into the business. You think you got to get to the top man or woman, but it’s really the support group that is going to let you enter — or you find a genius artist and grab on.
Capozza: I remember you saying that when I started: Don’t look up. Look around you.
Looking ahead, what goals do you have for yourself and the company?
Creed: Ariana’s [year] is pretty mapped out. We know where she is going to be and what she’s going to be doing for the majority of the year. Same with Charli; Brat Summer, Fall, Winter is going to continue. Troye is going to be in a creative year, hopefully making his next record. We’re in the planning stages for Tame Impala. Demi hopefully will be starting her next era midway through the year. Mark’s going to hopefully kick off a new artist era; hopefully the book he’s been writing will come out. Nothing is planned, but everyone’s going to be busy. And then we’ll map out 2026… The goal is to continue doing what we’re doing. I’ve been really fortunate to have a breadth of experiences over the years with such incredible artists and artistry and moments in time — that makes it fun. And there’s been times where it hasn’t been fun and I’m like, “Maybe I need to do something else.” And then something clicks and I get reengaged, and that’s what’s happened this year.
This story appears in the Jan. 11, 2025, issue of Billboard.
LONDON — Pet Shop Boys and Paloma Faith were among the major honorees at the 2024 Artist & Manager Awards, which also saw the creative teams behind Yungblud and British dance duo Chase & Status pick up prizes in recognition of their clients’ commercial success.
Held at London’s Bloomsbury Big Top on Thursday (Nov. 21), the annual awards show organized by U.K. trade bodies the Featured Artists Coalition (FAC) and Music Managers Forum (MMF) is one of the few industry events that exclusively celebrates the achievements of both artists and their managers.
Trending on Billboard
One of the night’s biggest prizes was the artist and manager partnership award, collected by the Pet Shop Boys and their long-time manager Angela Becker, who has represented the dance pop duo since 2009.
“At a time when we needed it, [Angela] brought into our lives good advice, organization, honesty and strategy to help us carry out some of our strange, spontaneous and willful ideas, and make them into a reality,” singer Neil Tennant told the audience of industry executives, artist managers, entrepreneurs, and invited guests. “She has helped us flourish in those 16 years and we love her for that.” Tennant was joined onstage by his musical partner Chris Lowe and Becker.
“Learning the language of your client’s hopes and fears will open doors to profound impact, ensuring that their work echoes in the hearts of audiences long after,” Becker responded, adding: “I am continually elevated and inspired by the pursuit of new ways to communicate Pet Shop Boys’ vision.”
This year’s icon award was presented to Faith, whose sixth studio album, The Glorification of Sadness, reached No. 2 on the Official U.K. Album Chart in February and who organizers praised for being “political, strong, a true individual, and a brilliant songwriter and artist.”
“Being named an icon is truly an honor and one I certainly don’t feel when I’m at school drop-off and pick-up with yesterday night’s gig makeup halfway down my face and wearing a dirty grey tracksuit,” joked Faith, collecting the award from her long-time manager and “partner-in-crime” Innis Ferguson at Lateral Management.
“Innis is the person who allowed me to become more than a singer. She and the company [Lateral Management] are the reason why I’m winning the award because they don’t just view me as a music artist. They view me as whatever I want to be, whenever I want to be it,” said Faith, who recently published a best-selling book and has previously featured in an acclaimed, fly-on-the-wall BBC documentary. Faith went on to urge other artists to speak out about social and political issues.
“It’s a waste of a platform not to be politically engaged and not use your voice for good,” she told the audience. “Throughout history, musicians have always spoken out about social issues. It should be part of all our work to continue to do that job. It’s our duty. Please do not squander your influence on superficial things alone when you can make the world better.”
Other prizes given out at the ceremony included the fan champion award, which went to Yungblud, Tommas Arnby, Adam Wood and the management team at Special Projects Music, in recognition of their “innovative and hands-on approach to building and nurturing Yungblud’s fanbase.”
“I will do everything for my community, everything is for them. We work every day to try and make them feel safe, to try and make them feel heard and to try and make them feel seen,” said Yungblud, real name Dominic Harrison, in a video acceptance speech filmed in California. Accepting the award in London on his behalf were two of his biggest fans, Corey and Kenya.
British dance duo Chase & Status and their manager Sophie Kennard (Frame Artists) triumphed in the artist and manager team of the year category.
“Management is really a thankless job,” said the band’s Will Kennard. “All artists are a total nightmare and managers have to deal with them day-in and day-out on so many different levels. What they do is really quite heroic, and they don’t really get the recognition they deserve,” he said paying tribute to his “incredible, irreplaceable” manager.
Riverman Management founders Alex Weston and Dave McLean were awarded the prestigious title of managers’ manager in tribute to their successful three-decade long career, which began in the early 1990s when they promoted some of the first U.K. shows by Nirvana, Green Day, Pearl Jam and Soundgarden. The company’s artist management roster now includes Friedberg, Dea Matrona, Tom Fleming and Placebo, who the firm has represented since 1995.
“Over the years, with the introduction of technology and with the continuously increasing and expanding workloads, [artist] management has become a job that I sometimes question why any sane person would enter or continue to [do],” said Weston, accepting the managers’ manager award from FAC board director and former member of The Fall, Brix Smith.
“What other job on this planet requires us to have so much wide-ranging knowledge, so many skills and so much responsibility and time invested?” she went on to say. “But we do it because we are 100% committed and passionate about each of the artists we take on and truly believe, against all the odds, we can break them and their music. They are the future of our industry and put their faith and trust in us to help them achieve those ambitions,” said Weston before offering a note of caution to major labels: “Sometimes it’s worth remembering that managers need support too.”
Other winners on the night included British funk group Cymande, who took home the originator award, and Grammy-nominated Scottish musician Sophie, who died in 2021 at age 34. With the blessing of her family, who were present at the awards ceremony, Sophie was posthumously given the pioneer award.
Later in the evening, electronic music producer Barry Can’t Swim (real name Joshua Mainnie) received the breakthrough artist award, while Victoria de Juniac was named breakthrough manager in recognition of her work with Irish singer-songwriter Cian Ducrot.
The ceremony was hosted by BBC Radio 1Xtra DJ Remi Burgz and featured live performances from Moonchild Sanelly, BEKA and Hana Lili.
Here’s the full list of winners at the 2024 Artist & Manager Awards:
Artist & Manager Partnership: Pet Shop Boys & Angela Becker (Becker Brown)
Artist & Manager Team of the Year: Chase & Status & Sophie Kennard (Frame Artists)
Icon: Paloma Faith
Managers’ Manager: Riverman Management
Pioneer: SOPHIE (posthumous award)
Originator: Cymande
Fan Champion: Yungblud & Special Projects Music
Breakthrough Artist: Barry Can’t Swim
Breakthrough Manager: Victoria de Juniac (VictoriaBDJ Management)
Secret Weapon: Hope James (Atlas Artists)
Writer / Producer Manager: Ant Hippsley (Milk & Honey)
Team Achievement: Finesse Foreva
Music industry veteran Rebeca León, who has helped guide Latin music and culture into the mainstream and up the charts, is the recipient of the Latin Power Players’ Choice Award, which is an accolade chosen by Billboard Pro subscribers.
As founder and CEO of artist management company Lionfish Entertainment and film/TV studio Lionfish Studios, León helms a roster that includes Brazilian superstar Anitta, Venezuelan singer-songwriter Danny Ocean, rising Spanish act st. Pedro and Venezuelan reggaetón LGBTQ+ artist La Cruz. The Miami-based León also oversaw the rise of global stars like Colombia’s J Balvin and Juanes, as well as Spain’s Rosalía, whom León developed from an unknown flamenco artist.
León says working with artists she believes in is an honor and a privilege that “gives me hope for the future of music.” To that end, León and Pharrell Williams have partnered on the creation of a bicultural U.S. Latin boy band that’s set to debut this fall. Meanwhile, Lionfish Studios focuses on work that draws on León’s Cuban heritage with projects including the 2022 Father of the Bride remake starring Gloria Estefan and Andy Garcia, which was produced alongside Jeremy Kleiner of Plan B. Projects in development include one with Keshet Studios and Apple.
Trending on Billboard
Lionfish’s success follows León’s 25-plus-year career, which has included over a decade in the touring business as senior vp for Goldenvoice and positions at labels including Sony Music and EMI.
While León, who lives in Miami Beach with her three dogs, calls herself “naturally shy and reserved,” in the case of this year’s Latin Power Players’ Choice Award, she feels a responsibility to step into the spotlight. “This moment is bigger than me,” she says. “We’re in a time where women’s rights are being challenged, and there are those who want to take us backward. That is simply not acceptable.” She expresses gratitude for the recognition and for a platform “to say, without a doubt, we are never going back. This is for my nieces and all the young girls out there: Never let anyone tell you what you can or cannot do — whether with your body or your mind.”
Being voted into this position by the music industry community, she adds, “means the world to me, to have the respect of my peers, which include so many people that I admire so much.”
This story appears in the Sept. 28, 2024, issue of Billboard.
The first time George Prajin took Peso Pluma shopping for a music video, they didn’t see eye to eye. “I wanted him to go John Varvatos rock’n’roll, and he wanted to go to Burberry,” Prajin recalls. Considering that the video would also feature regional Mexican artist Luis R Conriquez for their 2022 collaboration, “Siempre Pendientes,” “I was like, ‘I don’t know about that,’ ” he adds. But, as Prajin proudly admits of the all-plaid ensemble (complete with bucket hat) that Peso insisted upon (and which perfectly contrasted with the gritty desert setting), “He was right — and after that I learned not to go against him.”
That implicit trust now goes both ways — and Prajin, 52, has earned it. As the son of Antonino Z. Prajin — who owned Prajin One Stop, a music retailer and distributor that sold to over 3,000 stores across the United States and Mexico and had more than 20 warehouses throughout Southern California in its 1980s and ’90s heyday — the music business has always been in his blood. “Some people do what they love. Some people are born into a trade. I got the best of both worlds,” he says, speaking in a green room at the Honda Center in Anaheim, Calif., hours before a recent Peso Pluma show there.
Trending on Billboard
After graduating from University of California, Los Angeles in the mid-’90s, Prajin founded the independent label Z Records, which scored early success with Jessie Morales (known as El Original de la Sierra), an Angeleno who loved West Coast rap and Mexican music and who ruled Billboard’s Top Latin Albums chart with his Homenaje a Chalino Sánchez in 2001. But when physical record sales plummeted, Prajin One Stop shuttered in the late 2000s — and so did Z Records. “It was hard to make money with music during that period of time,” he recalls. “And so, I got disillusioned. I got a little depressed — but I tried to stay very close to music.”
Prajin went on to earn a degree from Southwestern University School of Law, becoming a sports and entertainment attorney and establishing his own practice while producing music on the side — and retaining ownership of the Z Records catalog. But in 2008, thanks to his love of MMA (and friendship with fighter Tito Ortiz), he entered an entirely new world: the Ultimate Fighting Championship. Prajin spent the next decade-plus focused on representing UFC’s top talent as an agent and a manager, earning a reputation as a master negotiator. “It’s educating yourself on the deal and being two steps ahead — and knowing what you’re asking for is valid,” he says.
By 2019, Prajin — who had continued to do music business work even as he dove into the UFC world — and his practice were negotiating “massive deals” for record labels. At the same time, he noticed a catalog-driven uptick in Z Records’ revenue and, on the advice of his law partner, Anthony Lopez, reentered the industry, launching Prajin Parlay in 2021. “I was looking for something that had nothing to do with any of the clients I was representing, and I started going back into the ’90s,” he says. And so, with the new Prajin Parlay, he soon helped launch Época Pesada (a group of corrido giants who were then in their 40s) and revive the career of Lupillo Rivera.
Soon, Prajin was again focusing on music full time, and his first major signing (in partnership with Grand Records) was Mexican singer-songwriter (and future star) Junior H. But it was an early management signee who would define his storied career — and help him emerge as one of Latin music’s most powerful and admired executives.
When Prajin first met Peso Pluma (born Hassan Emilio Kabande Laija) in 2019, thanks to an introduction from his former client Morales, the then-unknown artist was walking around Prajin Parlay Studioz in Anaheim playing guitar. “I was really intrigued by him,” Prajin recalls with a far-off look in his eyes. Morales was trying to help the young artist find management to no avail; given that Prajin himself had just reentered the industry, he, too, initially passed.
Morales’ father, Herminio Morales, signed the future superstar, but soon became too ill to work. And so, by 2022, the offer was back on the table — and this time, Prajin said yes. (Herminio, who is healthy today, remains involved in Peso’s career.) “I [waited until I] felt like I could really put up my sleeves and do what I do best,” Prajin explains.
George Prajin photographed backstage at Intuit Dome in Inglewood, Calif., on Aug. 20, 2024.
Chris Polk
Apparently, that was developing a global groundbreaker who has repeatedly made Billboard chart history while helping to elevate música mexicana from “the genre that has always taken a back seat,” as Prajin puts it, to the forefront of the mainstream.
“I’m not going to take all the credit because [label] Rancho Humilde, Natanael Cano, Junior H and all these other artists brought something that first, second and third generations of Mexicans born in the United States were lacking,” Prajin says. “But Hassan took that road and connected it to the international highway.”
Prajin now admits that when he first met Peso he was a bit confused. “I couldn’t tell what type of artist he was,” he says. “I thought he was a rapper, or was he a rocker? [The last] thing I thought of was a corridos singer. When we first started talking, he told me he wanted to do reggaetón. He wanted to do everything.” (Prajin even had him record a Pink Floyd song “to see if he trusted me.”)
“I said, ‘I love that, that’s what I want, but I’ve been doing this for 20 years, and it’s tough,’ ” Prajin continues, noting how in the past he’d only had fleeting success with rappers recording over banda beats. But, critically, Peso didn’t want to blend anything; he wanted to own every clearly marked lane he explored.
Together, they made a plan “to focus on his core audience, regional Mexican, and really build that. And at the same time, reach out and get a feel of these other genres and take it from there.” And they’ve done just that. In 2022, Peso made his Hot Latin Songs debut with “El Belicón,” with Raúl Vega. The following year, he scored the most entries on the chart of any regional Mexican act — and his team-up with Eslabon Armado, “Ella Baila Sola,” became the first regional Mexican song to enter the top five on the Billboard Hot 100 (where Peso has now charted 31 songs).
Peso’s third album, 2023’s Génesis, scored the highest placement on the Billboard 200 for a música mexicana album ever, debuting at No. 3. This year’s Éxodo double album also debuted in the top five, and for its second half, Peso enlisted several nonregional heavy hitters including Cardi B, Quavo, Anitta and DJ Snake. In August, Peso scored one of his biggest features yet, replacing Bad Bunny on Ye and Ty Dolla $ign’s “Drunk,” off the new deluxe version of Vultures 2. (“He couldn’t believe it,” Prajin says, “because they’re so mysterious. They don’t even tell us until the song is released.”) Lately, Peso has been walking onstage to Black Sabbath; Prajin thinks he could do a rock album one day.
Their relationship has now expanded beyond just music to include Double P, Peso’s imprint through Prajin Parlay Records that launched in April 2023. (Prajin is the imprint’s co-founder and COO.) By December, Double P had signed a distribution deal with The Orchard, and in August, the label’s publishing division signed a global administration deal with Downtown.
Today, Double P’s roster boasts a tight-knit crew that shares talent — and Peso’s friendship. As CEO and head of A&R, Peso has strategically signed Mexican music acts Vega, Jasiel Nuñez, Tito Double P (Peso’s cousin and one of his co-writers) and Los Dareyes de la Sierra, among others.
“We’re building a team and going together, and that’s what I love about Hassan,” Prajin says. “Jasiel Nuñez was a friend. They made a deal — whoever makes it first is going to pull the other guy with him, and [Hassan] did that. He pulled him with him on tour. We’ve signed him. That’s their philosophy. We’re a real community.”
Plus, as Prajin says, having Peso as a partner helps him stay on top of his management game, too. “Because you really want to give the attention to Hassan, but then you don’t want to sign other artists and not give them the attention that they deserve… He’s always like, ‘Hey, make sure that everybody’s getting the attention that they need, too.’ ”
And as Prajin Parlay has proved over time, one rising tide can indeed lift all boats. In 2023, it finished atop the year-end Hot Latin Songs Publishers chart — Prajin proudly displays the trophy at his house next to his Grammy (honoring Génesis as best música mexicana album [including Tejano] at the 2024 awards). “One of the reasons why we won that publisher of the year award is [because of] Tito Double P,” Prajin says, crediting his songwriting savvy. “[He] then developed as an artist, and today, we released his first album.
“We’re providing those label services, and we’re doing it inclusive of the same management fee that any other manager would charge,” he continues. “A lot of people tell me that’s a crazy notion, but we’re not going to get rich or poor overnight.”
That same thought process led Prajin to restructure Peso’s five-year record and management deal just nine months in. Prajin had seen his early client Jessie Morales make a healthy living off music, only to end up “on hard luck,” and he never forgot it. “I always told myself, especially when I was practicing law, that if I had the chance to do this again, I would teach [artists] to not only be wary of how they spend their money, but to also build their own team. Have their own lawyer, have their own CPA. I want them to make sure that going forward, whatever they do in their lives, they’re going to make the right financial decisions. I fought hard for [Peso] to have his own [attorney in] Mexico. He has his own CPA. And then he has a person that audits the CPA.
“When I saw him making the kind of money that he was making… The artists should be the ones seeing the benefits, and that’s why we changed our deal,” Prajin continues. “I restructured it and made him a partner in Double P. It’s the right thing to do — and just one of the few times in life that something good turns into something great, because we’re killing it.”
Prajin, who is warm and attentive, says his father’s own “big heart” inspires him as an executive. “His kindness, his generosity, those are the things that have [helped me excel],” he says. “You could be a shark. But I don’t think those guys last too long. It’s all about networks. Right? I think a lot of the things that we accomplished were because I was able to pick up the phone and reach out to anyone. Everything comes full circle.”
And Prajin Parlay’s betting-inspired name tells its own full-circle story: Prajin has often said when something works, he doubles down. In the years to come, he says he’s “doubling down on everything” — beginning with Double P Records, saying the label is in the middle of completing a business transaction that will allow it to “really double down.”
“Double P Records and Prajin Parlay in five years are going to be a global brand,” he says, noting that in the next year or so he hopes to open offices and a recording studio in Madrid. He also has plans to grow the management roster and maybe even acquire other catalogs or companies. He’s also considering a sports division: “We’ve talked about it, yes,” Prajin says, adding that he and Peso are both fans of combat sports, and even share a boxing coach.
He admits that as a manager, what takes up most of his time each day is “trying to make everyone happy… I’m constantly trying to make sure everybody takes vacations, has their personal lives. You know, I’ve lived my life, I haven’t had any kids. I’ve devoted myself to my artists and to my athletes. And am I going to regret it down the road? I might. So I always tell people, ‘Think about yourself, too. This job isn’t your only focus.’ ”
Fortunately, Peso has been planning ahead for quite some time. The artist has long admired Jay-Z, and Prajin believes Peso is already following in the rapper’s footsteps to becoming a mogul himself. As for Prajin, he says his five-year plan looks a lot like an exit route, before laughing through a nervous smile: “No, I’m just kidding.”
He mentions how the other day, he and Peso were reminiscing when the artist told him, “You changed my life.”
“He changed my life as well,” Prajin says. “He’s allowed me to love music again, and also reach a lot of the goals I made for myself that I thought had passed.”
This story appears in the Sept. 28, 2024, issue of Billboard.
These managers on the rise have guided their artists through breakout years, navigating such firsts as topping the charts, opening stadium shows (for none other than Taylor Swift) and even selling out arenas on their own.
Explore
See latest videos, charts and news
See latest videos, charts and news
Drew Simmons
Age: 41Company: Foundations MusicKey Clients: Noah Kahan, Dayglow, COIN
“There is no off-cycle anymore,” says Simmons, who has had a front-row seat to Noah Kahan’s nonstop year, “and that is taxing on the infrastructure around the artist but also on the artist themselves.” From Kahan’s success with Stick Season and its deluxe edition (the latter debuted at No. 3 on the Billboard 200) to selling out arenas to raising nearly $2 million for mental health resources through The Busyhead Project, Simmons is “excited about opportunities ahead for artists as the paradigm shifts, placing more and more leverage in [their] hands.”
Noah Kahan and Drew Simmons
Patrick McCormack
James Rosemond Jr.
Age: 31Company: Mastermind ArtistsKey Clients: Ice Spice, RIOTUSA
Ice Spice became a chart staple this year, notching four top 10 hits on the Hot 100 including collaborations with superstars like Taylor Swift and Nicki Minaj. For Rosemond, being able to pair Ice and producer RIOTUSA with Minaj on two of those tracks (“Princess Diana,” “Barbie World”) was particularly gratifying: “I get high on helping creatives achieve their dreams and positively change their socioeconomic status.”
Ice Spice, RIOTUSA and James Rosemond Jr.
Dowan “StarTheStar” Wilson
Jesse Gassongo-Alexander, Phoebe Gold
Ages: 30, 29Company: UpCloseKey Clients: PinkPantheress, Tommy Gold
Gassongo-Alexander never planned to become a manager, but he says working with “a generational artist” like PinkPantheress has been an “incredible experience.” This year, the British artist-producer made her Hot 100 debut with the Ice Spice collaboration “Boy’s a liar Pt. 2” and was featured on the Barbie soundtrack. “By continually building trust with each other, we’ve navigated from the early days to now,” he says. Adds Gold: “Our flow has come from treating each other like human beings.”
Alistair Raymond
Age: 37Company: Beatnik Creative/Blue Raincoat ArtistsKey Clients: Arlo Parks, Lana Lubany, Miso Extra
Last year, Raymond’s independent management company partnered with Blue Raincoat Artists. And while he cites “financial support in the early stages of a new artist’s career” as a major challenge for managers, his entire roster leveled up in 2023. Parks’ second album, My Soft Machine, reached No. 9 on the U.K. Albums Chart, while Lana Lubany and Miso Extra both signed long-term record deals. “It takes at least one to two years to get a new artist off the ground with little monetary return,” he says. “It’s an all-or-nothing investment, but the best job in music.”
Aton Ben-Horin, Ethan Curtis
Ages: 43, 36Company: Plush ManagementKey Clients: JVKE, Coi Leray, Faouzia
Ben-Horin, who is also executive vp of A&R at Warner Music Group, describes this year as “incredible,” citing Hot 100 top 10 hits like Coi Leray’s “Players” (produced by Plush client Johnny Goldstein) and JVKE’s “Golden Hour.” The latter also sold out his first tour without a major label or marketing budget beyond radio. “While understanding the short-form content world is important for management,” Curtis says, “even more important is finding talent that is social media native.”
Sean Okeke
Company: Jonzing World EntertainmentKey Clients: Rema, Ruger
“The past 12 months have seen the biggest moments in the Afrobeats genre, which I am super happy I played a strong part in,” Okeke says. Thanks in part to a remix featuring Selena Gomez, Rema’s “Calm Down” became a global hit, reaching No. 3 on the Hot 100 and topping the Global Excl. U.S. chart, making Rema the first artist from Africa to reach No. 1. “The hunger and the joy to see a talent excel at the highest level brought me into this field,” Okeke says, “and has continuously influenced my stay here.”
Mandelyn Monchick
Age: 29Company: Red Light ManagemenKey Clients: Lainey Wilson, Meg McRee, Ben Chapman
Monchick met Lainey Wilson in 2015 and became fast friends with the country artist. “She didn’t have anyone championing her, and I thought she was a great songwriter, so I started talking about her every chance I had.” This year, Wilson added three more entries on the Hot 100, sold out her first headlining tour, won multiple country music awards and made her acting debut on Yellowstone. “We did everything we could for a long time,” Monchick says, “and it built a damn good foundation.”
Lainey Wilson and Mandelyn Monchick
Aubrey Wise
James Vitalo
Age: 35Company: Gold Theory ArtistsKey Clients: Turnstile, Knocked Loose, Beach Fossils
The past 12 months have been of growth for both Vitalo — who expanded his boutique firm one year after its launch — and Turnstile, which scored its first Grammy nominations (three total) and opened on blink-182’s arena tour. Vitalo, who first worked with the hardcore band as its booking agent before becoming its manager, says, “The biggest challenge has always been setting a realistic pace that will allow for longevity.”
Kristina Russo
Age: 34Company: KR ExperimentsKey Client: GAYLE
Russo describes the past year as “a wild time,” during which GAYLE received her first Grammy nomination (for song of the year with breakout hit “abcdefu”) and opened for P!nk overseas and for Taylor Swift on The Eras Tour. But her biggest priority is guiding GAYLE through the whirlwind: “We are adamant she, as a person, comes first,” Russo says. “Mental, physical and emotional health are imperative in order to do her job. Shout out to our therapists.”
Kristina Russo and GAYLE
Acacia Evans
Tom Skoglund
Age: 35Company: Full Stop ManagementKey Clients: Tate McRae, Harry Styles
Tate McRae scored two Hot 100 hits this year, including her fast-rising new single, “Greedy,” which arrived during her sold-out North American tour. Working on the pop artist’s next era has been “incredibly fulfilling,” Skoglund says, as was completing Harry Styles’ two-and-a-half-year Love on Tour trek. “Watching the meteoric success of Harry’s House being played to sold-out stadiums day in and day out will forever be a highlight of my career,” he says.
Heather Kolker
Age: 51Company: Dreamshop ManagementKey Clients: MUNA, Nanna, Of Monsters and Men
This year, Kolker (who started as an agent before switching to management) launched her own company while MUNA hit a high, touring with Taylor Swift and boygenius, selling out headlining shows and more. “You must believe that your artist can achieve the future they envision — and that you’re the right team to help get them there,” she says.
Danny Kang, Stefan Max
Key Client: Zach Bryan
Kang and Max have managed Zach Bryan through a breakout year, during which the country-rocker scored his first No. 1 album and Hot 100 chart-topper with “I Remember Everything,” featuring Kacey Musgraves. (This year alone, he has racked up 25 entries on the latter list.) His 2024 headlining tour will take him to arenas and, in some cases, stadiums.
Luis Villamizar
Age: 34Key Client: Feid
This year, Feid charted a pair of top 10 hits on Hot Latin Songs while MOR, No le Temas a la Oscuridad became his highest-charting entry on Top Latin Albums at No. 4. “Forming such a valuable team was one of the greatest successes,” says Villamizar. “It’s not just one person.”
Sam Schulman
Age: 33 Company: Best Friends MusicKey Clients: Bishop Briggs, Blake Rose, FINNEAS
Schulman credits her musician father and live music for inspiring her to become a manager. “The older I got, the more obsessed I became with the industry and wanting to be a part of it,” she says. That energy led to a major year: She co-founded Club Kassiani, a networking event for women in music, while her artists Blake Rose made his U.S. late-night TV debut and Bishop Briggs won the latest season of The Masked Singer. Schulman says her approach is all about “eliminating the ‘noise’ of what other artists are doing.”
Dani Russin
Age: 38Company: Good World ManagementKey Clients: Troye Sivan, Jake Wesley Rogers, Orville Peck
Russin met veteran manager Brandon Creed over a decade ago and “highly admired his ability for decision-making and diplomatic nature,” she says. She has worked with him ever since, this year joining his newly launched venture, Good World, where she enjoyed a “career highlight” working on Troye Sivan’s latest album campaign. Her history with Creed is her career’s only constant: “Management has always been a 24/7 job, but it’s also now this rapidly changing and ever-evolving ecosystem,” she says. “It’s what keeps things exciting. No two days are alike.”
Colette Patnaude Nelson, Eddie Wintle
Ages: 34, 36Company: Expand EntertainmentKey Clients: Conan Gray, J. Maya, Rowan Drake
Patnaude Nelson and Wintle, who together discovered Conan Gray as a high schooler on YouTube, agree that the biggest challenge for managers and artists today is cutting through the noise. “Building a fan base and getting people to care about your music is harder than ever,” Wintle says. It’s why watching 100,000 fans at Lollapalooza Argentina sing every word of Gray’s hourlong set in March was, as he recalls, “one of the craziest moments” of his career so far.
Colette Patnaude Nelson and Conan Gray
Dillon Matthews
Jayne Andrew, Ty Baisden
Ages: 36, 39Company: COLTUREKey Clients: Brent Faiyaz, Hamzaa, N3WYRKLA
In 2022, Brent Faiyaz scored a chart breakthrough with his independently released Wasteland, which summited the Top R&B/Hip-Hop Albums chart and debuted at No. 2 on the Billboard 200. It was a moment his partners and COLTURE co-founders Andrew (head of management, partnerships and creative development) and Baisden (head of ventures) had been working toward for years. In May, Faiyaz inked an unprecedented partnership (estimated at close to $50 million) to form a creative agency with UnitedMasters. But the biggest success, Baisden says, is that they built their infrastructure “outside of the major-label system.”
Josh Marshall
Age: 32Company: Mogul VisionKey Clients: d4vd, Rubi Rose
Though Marshall says he “fell into” management, the past year has solidified his path — and that of his company, Mogul Vision, with help from GM Robert Morgenroth. And while breakout star d4vd has scored a pair of Hot 100 hits and an opening slot on tour with SZA, Marshall has set his sights even higher: “The biggest challenge,” he says, “is creating infrastructure around an artist to grow their business long term beyond music.”
Josh Marshall and d4vd
Raheem Powell
Holly Cartwright, Shira Knishkowy
Ages: 31, 35Company: Another Management CompanyKey Clients: Blondshell, Alvvays, Waxahatchee
Knishkowy worked in label publicity and communications at Spotify before pivoting to management — and almost immediately, she and Cartwright helped discover and sign indie rock newcomer Blondshell. This year, the artist and alt-pop act Alvvays made their respective late-night TV debuts and grew their audiences globally. “Breaking new artists alongside Holly and finding new ways to elevate artists who have already achieved a level of success alongside [fellow managers] Rennie Jaffe and Mike Sneeringer is something I’m really proud of,” says Knishkowy.
Bello
Key Client: Central Cee
“It’s all a blur,” Bello says of his last 12 months, during which fast-rising British rapper Central Cee broke U.K. chart history as “Sprinter” (with Dave) became the longest-reigning rap single, while in the United States, he debuted on the Hot 100 with his Drake collaboration, “On the Radar Freestyle.” For “90% of the time,” Bello says, milestones were met without a team in place. This year, however, Central Cee signed a multimillion-dollar deal with Columbia Records in partnership with Sony Music U.K. and with Wasserman Music for worldwide agency representation. Says Bello: “I take pride in being someone my artists can trust blindly and make sure they get what they deserve.”
Central Cee and Bello
Danny Wonders
This story will appear in the Oct. 21, 2023, issue of Billboard.
Eight managers, who have guided the careers of everyone from Nirvana to Robert Goulet, have been named as 2023 inductees to the Personal Managers Hall of Fame. Two of the managers, George Shapiro and Shirley Grant, are being honored posthumously.
The 2023 inductees will join 50 current Hall of Fame members, which include Sid Bernstein, Bernie Brillstein, Brian Epstein, Ken Kragen, Doc McGhee, Patricia McQueeney, Dolores Robinson, Jack Rollins and David Sonenberg.
“The Personal Managers Hall of Fame celebrates illustrious careers in entertainment, music, sports and talent management,” Clinton Ford Billups Jr., national president of the sponsoring National Conference of Personal Managers (NCOPM), said in a statement. “The 2023 inductees reflect the contributions, ethics and history of personal management that the Hall of Fame acknowledges and honors.”
Nominations are solicited nationwide from the personal management community. Inductees are selected by the national board of officers of the National Conference of Personal Managers, the nation’s oldest trade association committed to the advancement of personal managers and their clients.
The 2023 Personal Managers Hall of Fame red carpet reception and induction ceremony will be held Wednesday, Oct. 25 at the Golden Nugget Hotel and Casino in Las Vegas.
More information and tickets for the Personal Managers Hall of Fame is available at www.PersonalManagersHallofFame.org.
Here’s the full list of 2023 inductees to the Personal Managers Hall of Fame.
Phil Brock – CEO of Studio Talent Group, which for more than 25 years has represented actors for commercials, film, television and theatre, including Richard Moll, Mary Woronov and Emmy winner Pat Harrington Jr. (One Day at a Time). Brock was elected in 2020 as a member of the Santa Monica (Calif.) City Council.
Chris DiPetta – Veteran talent manager, television producer and owner of Atlanta comedy club The Punchline. For more than three decades, Chris DiPetta has managed the career of Billy Gardell, actor, comedian and star of the CBS sitcoms Mike and Molly and Bob Hearts Abishola.
Danny Goldberg – Has worked in the music business as a personal manager, record company president, publicist and journalist since the late 1960s. His current management clients include The Waterboys and Martha Wainwright and three-time Grammy winner Steve Earle.
Vera Goulet – For more than three decades, managed the career of her late husband Robert Goulet, who won a Grammy as best new artist of 1962 and a Tony for best actor in a musical in 1968 for The Happy Time. The singer/actor died in 2007.
Shirley Grant – During a career spanning more than four decades, guided the careers of Jonas Brothers, Keshia Knight Pulliam, Christina Ricci, Allison Smith and JD Roth, as well as Broadway stars Alex Boniello and Michael Lee Brown. Grant died in 2020. (Posthumous inductee)
Susan Joseph – A personal manager, concert promoter and branding consultant. Her clients have included songwriter Diane Warren, actress Nell Carter, singer Laura Branigan and actress Pia Zadora.
George Shapiro – A champion of comedy who guided the careers of Carl Reiner, Andy Kaufman, Peter Bonerz, Marty Feldman, Gabe Kaplan, Robert Wuhl, Bill Persky & Sam Denoff, Austin & Irma Kalish, and Norman Barasch. Shapiro died in 2022 at age 91. (Posthumous inductee)
David Spero – A music manager who has overseen the careers of Bad Company, Dickey Betts, Petula Clark, Billy Bob Thornton, Yusuf / Cat Stevens, Survivor, Don Felder, Patty Smyth, Joe Walsh and many others. Spero is also a 1970s rock-radio pioneer and a member of the Rock and Roll Hall of Fame board of directors.
-
Pages