makeup
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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Finding the perfect foundation for your skin type takes a little digging, but TikTok can help. With more than 1 billion monthly users, TikTok is one of the largest social media apps in the land, so it’s no wonder why so many products go viral.
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One of the many beauty essentials that TikTokers can’t seem to stop talking about is a drugstore powder foundation that you can buy on sale for less than $12.
L’Oréal Infallible Fresh Wear Powder Foundation has been going viral on TikTok for the last two years. Videos on the cult-favorite powder foundation have racked up 175.7 million views on TikTok alone — and we’re not even counting the number of Reddit threads, YouTube videos and posts on Facebook, Twitter and Instagram.
This low-cost body makeup offers up to 24 hours of longwear foundation in pressed powder form. As the brand’s “most lightweight, breathable, longwear foundation” L’Oreal Infallible Fresh Wear Powder Foundation mattifies without the cakey residue.
It’s also waterproof, heatproof, sweatproof, suitable for every skin type — even acne-prone skin and oily skin — and available in 20 different shades including sienna, ebony and deep amber in addition to lighter shades like pearl, porcelain and ivory.
Walmart
L’Oreal Paris Infallible Up to 24H Fresh Wear Powder Foundation
$11.99
The powder foundation retails for $15 on L’Oreal’s website but you can save a few bucks by ordering it at Walmart for $11.99 and $12.79 at Ulta and Amazon.
L’Oréal Paris is no stranger to going viral. In January, the beauty giant’s Telescopic Lift Mascara became the talk of TikTok after a beauty influencer’s post about the mascara sparked controversy.
In other L’Oréal news, the brand has retooled its best-selling True Match Foundation. The new and improved L’Oréal True Match Super Blendable Foundation is made from a vegan, alcohol-free, oil-free, fragrance-free and non-comedogenic formula and available in more than 24 shades.
Grammy, Emmy and Oscar-winning singer H.E.R stars in a new commercial for True Match Super Blendable Foundation. The Bay Area native signed on as a global ambassador for L’Oréal Paris last year.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Korn is dipping into the makeup business to celebrate the upcoming 25th anniversary of the multiplatinum-selling album, Follow the Leader.
The Grammy-winning collective teamed up with HipDot to release an exclusive “Follow the Leader” CD-style makeup palette earlier in the week. The $22 palette features soft matte, shimmer and glittery eye shadows sprinkled among eight different shades named after a track from the album.
The shade collection includes “My Gift to You,” “Dead Bodies Everywhere,” “Pretty,” “Freak on a Leash,” “Got the Life,” “Children of the Korn,” “It’s On!” and “Seed.”
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Unfortunately, the HipDot x Korn color palette sold out but that doesn’t mean you can’t snag something from the collaboration. Korn also released Follow The Leader 3 Piece Enamel Pin Set, which includes a “Freak on a Leash” bullet pin and two album artwork characters.
HipDot
Korn Follow the Leader Pin Set $18
This isn’t Korn’s first collab celebrating Follow the Leader. Last year, Korn lead singer Jonathan Davis released a sold out “Freak on a Leash” pet product line that included dog leashes and more.
Follow the Leader, Korn’s third studio album, made its debut on August 18, 1998 and featured hit singles “Freak on a Leash” and “Got the Life. The album debuted at No. 1 on the Billboard 200 selling 268,000 units in its premiere week and has since sold more than 14 million copies worldwide.
Korn’s new album, Requiem Mass, arrives on Feb. 3. The project is a live version of 2022’s Requiem LP and will feature songs from the band’s concert at the Hollywood United Methodist Church in Los Angeles last year.
In June, Korn will head to Memphis to take the stage at Bonnaroo 2023. The four-day festival will be headlined by Kendrick Lamar, Foo Fighters, Zeds Dead, Liquid Stranger and Odesza.
Tickets to Bonnaroo, which went on sale Thursday (Jan. 19), are currently priced at $175 for one-day admission and around $350 and up for a multi-day pass. Click here to buy tickets.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Looking for the best budget mascara? TikTokers have been raving about a drugstore lash paint that you can buy online for $5 or less.
Essence Lash Princess False Lash Effect Mascara has been the No. 1 selling mascara on Amazon for months. Designed to give you the false lash effect without false lashes, the popular Lash Princess mascara serves up a voluminous look at a budget-friendly price, and based on more than 273,000 Amazon reviews and tons of TikTok reviews, it’s easy to see why so many people are absolutely obsessed with this makeup must-have.
Essence mascara has been on best-sellers list for a couple of years now. It’s so popular, in fact, that a tube of mascara sells every 10 seconds, according to People.
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The manufacturer recommends applying one coat for instant defined volume, and two to three coats for a bolder, more voluminous look. Lash Princess all-day wear mascara features a conic fiber brush to sculpt and coat every lash giving you definition and volume without globs or clumps.
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Amazon
Essence Lash Princess False Lash Mascara $4.99
The popular Lash Princess mascara retails for $4.99 at Amazon, and you can find it at other major retailers such as Target, CVS, Ulta Beauty and Walmart. The mascara is alcohol-free, paraben-free, oil-free and fragrance-free. Want to stock up? Click here to purchase a three-pack of mascara.
Founded in 2001, Essence Cosmetics is a boutique brand “dedicated to bringing affordable, fun, and high quality products into the serious world of cosmetics.”
Want more Essence Cosmetics products? The Lash Princess family includes Sculpted Volume Mascara, False Lash Effect Waterproof Mascara, Princess Curl Mascara and Princess Volume Mascara. Besides mascara, Essence Cosmetics carries an array of eyeliners (pencils, liquid eyeliner and waterproof eyeliner), eyeshadow, highlighter, makeup brushes, brow gel, brow pencils, lipgloss and more.