makeup
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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. When it comes to celeb-loved makeup products, Ilia Beauty has quickly gathered a following in Hollywood with celebrities including Kacey Musgraves […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Kim Petras rarely shies away from showing off a bold lipstick — and it hasn’t gone unnoticed. She debuted a mix of ’90s-inspired costumes and dark red lips during her Feed the Beast World Tour, which wrapped up in March, and now, MAC Cosmetics has chosen the 31-year-old along with Latin singer Danna Paola to be the faces of the brand’s Viva Glam Lipstick 30th anniversary campaign.
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Viva Glam lipstick has developed a reputation for not only its long-lasting formula, but its life-changing impact. Each year, the beauty brand gives 100% of its proceeds back to the community to help those in need, with this year’s profits going to support AIDs research in addition to local organizations for gender, racial and environmental equality.
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With 2024 being its 30th birthday, MAC went big and refreshed the formula as well as the shade range, offering four new colors with names aiming to inspire change: Viva Equality, Viva Planet, Viva Heart and Viva Empowered. Each shade is priced at $25 and comes in a range of neutral and bold colors including deep red, pink and even brown. You can purchase the lipsticks from Ulta, Nordstrom, Bloomingdale’s and MACCosmetics.com.
Keep reading to shop the Petras-approved makeup.
M·A·CXIMAL Silky Matte Viva Glam Lipstick
The updated formula looks to leave behind a silky matte texture that will last up to 12 hours while also providing a max of eight hours of moisture. The lipsticks have gathered a 4.9 rating on Ulta, with shoppers raving over its “creamy” application as well as its ability to blend with other products. One reviewer says they can “top it with other shades and lip gloss,” making it a versatile lip product.
Petras has been a longtime fan of the beauty brand, having showed off a red shade when she won her 2023 Grammy alongside Sam Smith. Being a part of the campaign has been an exciting yet surreal experience for the “Unholy” singer, who still finds it hard to believe she’s the face of MAC.
“Serving as the face of MAC Viva Glam has always been a rite of passage for the most legendary artists in the world,” she said in a press release. “I have to pinch myself every time I remember it’s now my turn to represent the campaign. I am honored to be part of Viva Glam’s long legacy of lifting up people who haven’t always felt seen or represented, and look forward to inspiring the next generation to join us in making the world a more equal place.”
MAC also took to social media to share news of the campaign with a video of Petras explaining the benefits of the lip products in a video showing how the Grammy-winner “serves.”
For more product recommendations, check out our roundups of the best blue eyeshadows, celebrity fragrances and setting spray.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
If you are a makeup lover, you know that finding a good primer can be the secret to long-lasting makeup. By filling in pores, smoothing texture, and providing a base for your makeup, primer ensures your look stays fresh from morning to night.
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For those in search of upgrading your primer, consider this e.l.f. Power Grip Primer, perfect for keeping your skin smooth, moisturized, and hydrated. If you have been scrolling on TikTok, you might have already come across this hidden treasure on your For You Page. With its translucent cooling gel texture infused with hyaluronic acid and fragrance-free formula, your makeup is sure to stay on without it feeling sticky.
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You can find this e.l.f Gel Power Grip Primer on Amazon, Target, Ulta Beauty, and Walmart.
If you’re shopping on Amazon, consider taking advantage of all Amazon Prime has to offer and sign up for a 30-day free trial, which also comes with access to Prime Video, Prime Gaming and Amazon Music. And to help make sure you get your purchases quickly, becoming a Prime member means you get fast, free shipping in two days or less with Prime Delivery. Want free shipping? Join Walmart+ for free for the first 30 days. The membership includes free shipping and free delivery from your local store, free Paramount+ and so much more!
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e.l.f Gel Power Grip Primer
$9.46
$10.00
5% off
This e.l.f power grip primer is a great options for all skin types. According to the brand, it is non-comedogenic, meaning it does not clog pores. In addition to this, it’s also 100% cruelty-free and vegan.
If you are still on the fence on whether or not to get yourself this primer, consider these reviews from Amazon customers, “Someone recommended it and I can confirm that it is hands down the best primer I’ve used…my makeup stayed put for over 12 hours.”
Another Amazon customer stated, “It does do a great job of holding makeup in place and preventing concealer creases.”
If you are looking to broaden your options for a dewy and fresh-face finish, consider this e.l.f Jelly Pop Dew Primer. This is another great way to keep your skin moist and smooth.
For more product recommendations, check out Rare Beauty makeup bag, 5 must-haves from Amazon’s beauty haul, Amazon’s luxury beauty department, and best makeup bags for travel.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. For those seeking a practical and chic makeup bag, explore Rare Beauty’s Find Comfort Puffy Makeup Bag, brought to you by […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
When it comes to makeup bags, finding the perfect one that fits all your items can be tricky. However, once you find it, you’ll be able to keep everything organized and quickly spot your eyeliner. So what are you waiting for? Get ready to gear up for your spring and summer travels in style.
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Whether you’re traveling or simply going to a friend’s party, you might want to consider splurging on a makeup bag. This can help reduce the risk of forgetting any of your essential items while keeping you organized.
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Lazyher Travel Makeup Bag
This Lazyher travel makeup bag provides lots of space for all your cosmetics, from makeup brushes to toiletries. In fact, this makeup travel bag is designed to keep you fully organized. So if you’re seeking ways to declutter, your bag is an easy solve. According to Amazon, it also includes a detachable brush board to maintain a separate spot for your brushes.
Relavel Travel Makeup Train Case Makeup Cosmetic Case Organizer
Whether you’re traveling or just need a makeup bag that suits your on-the-go needs, consider buying yourself this Relavel makeup case. This high-quality leather makeup bag is perfect for all occasions. It includes adjustable dividers that allow you to move it around and organize your items based on your preferences. You can DIY it and make it your own. It also has plenty of space to fit all you want. With its waterproof and wear-resistant features, cleaning it will be easy. It also comes with an attachable shoulder strap. If you’re looking for a versatile option, add this one to your cart.
Étoile Duo Vanity Case
Consider one of TikTok’s favorite trendy makeup bags: the Étoile Duo Vanity Case that’s all over my FYP. This limited edition comes in gray, black, beige, lavender pink, and so many other colors. Hurry, though: There are only three left in stock in lavender pink! This makeup bag has you covered with a top and bottom compartment. This bag also includes a fold-out mirror, making it easier for you to apply your makeup or skincare routine when on the go. Its vegan leather material and makeup-stain-proof lining make it truly one of a kind.
Semezuxx Checkered Makeup Bag, Brown 2Pcs Cosmetic Travel Bags
If you’re looking to spice up your style, this checkered two-piece makeup bag is the one for you. Its vintage and elegant brown plaid pattern design is perfect for any outfit and any occasion. According to Walmart, it is super lightweight with waterproof anti-wear and water-resistant interior. This multi-purpose bag can be used not only for makeup, but also as a personal travel bag for both men and women.
Ulta Beauty Clear Sage-Trimmed Weekender
Can’t keep track of what’s in your makeup bag? Don’t fret: Consider this Ulta Beauty clear sage-trimmed alternative with see-through pockets and multiple compartments. Its spacious and sage-green tassel zipper pulls offer a clean look. You’ll get easy access to your items with just one glance.
For more product recommendations, check out other must-have makeup products to add to your makeup bag and discover the best Ulta Beauty deals now.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Sabrina Carpenter has been keeping busy after making her SKIMS campaign debut. Along with performing for the first-time at Coachella, the […]
In our franchise “The Stars Behind the Stars,” Billboard Latin and Billboard Español editors share stories that have yet to be told, directly from those who aren’t often in front of the spotlight. Think “todo lo que no se ve detrás de cámaras,” or “everything that happens behind the scenes.” These unsung heroes are essential to an artist’s team and its foundation. Today, we highlight the founders of TNT Agency, Hector and Alejandra Barraza.
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Hector and Alejandra Barraza were young entrepreneurs in Chino Hills, Calif., then they came up with their big idea. Hector, whose background is in marketing and sales, worked training salespeople. His wife Alejandra, a cosmetologist, borrowed one of his spaces to give a makeup class.
“It was my aha moment,” Hector says. “With my background and experience in marketing, we put together a nice package to market classes, and we became a makeup school.”
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At the same time, Alejandra began to provide makeup services for a growing roster of clients. When she could no longer do it alone, she started to train other glam artists. And so, TNT Agency was born.
Today, 20 years later, TNT is “the premiere glam agency for Latin Grammys, Billboard Latin Music Awards, SESAC Latina and even the general market Grammys,” says Hector. Artists and teams who’ve walked those red carpets have no doubt seen the TNT squad: some 20-30 young women dressed in matching uniforms, all looking like a million bucks and armed with their glam gear.
Hector, the agency’s beauty director, is in charge of marshaling the troops and sending artists to wherever they’re needed. It’s a unique scenario, he says. By calling one person — himself — a client can get up to 45 makeup artists dispatched. Alejandra trains the team, and all glam artists have to undergo TNT training before they can join the agency at an event or gig. All use the same products and protocol.
TNT trains approximately 600 individuals a year, who come from all over the country to TNT’s headquarters in Chino. This allows Hector, in turn, to offer services to clients in most major U.S. cities. In addition, TNT has added a third component to its services: It produces its own cosmetics under the TNT brand.
On the eve of the 2024 Latin American Music Awards in Las Vegas, Barraza — this month’s “Star Behind the Stars” — told us the story behind TNT, what sets the agency apart, and what are the new trends in makeup.
Growing from gigs to an agency of this size sounds daunting. What was your big break?
The agency became very popular because we started to do beauty segments on Univision’s KMEX station in Los Angeles. Every Wednesday at 5 am Alejandra had a beauty segment called “Eternamente Bella (Eternally Beautiful).” And this is where we started to meet interesting people in Los Angeles like Cristy Solís, Marco Antonio’s wife. One thing led to another. The world of networking works, and we ended up in really cool peoples’ homes. And these people had people who produced shows, and that’s how we got some pretty big breaks, providing glam services for artists and then executives and then the production.
How much time do I need to look beautiful for a show?
All our artists do makeup and hair. A full service, one glam artist, is about an hour and a half. Our glam is very personal. What I might think looks good on you, you might hate. So we tailor every look to the client. What is it you like and what do you feel comfortable with? And our job is to take it up a few levels. We have to create something in your style that you cannot do yourself. Otherwise why hire us? That’s why people tell us, “I could never do this.” That’s exactly why you contact us.
What is the TNT touch?
It’s a flawless finish. It’s supposed to look very natural. You will look polished. There’s so much that can go wrong in a makeup application.
Has anything changed dramatically in the glam world in the past few years?
This is fashion so it’s always changing. The way you do your brows is not the way you did it three years ago. You have to be up to date on trends. There are two worlds: Social media and production and we dabble on both. It changes rapidly because this is very what’s on trend and how you incorporate it. What you see on TikTok you can’t necessarily apply in real life.
Newest trend?
Cream blush is probably the hottest thing out there. It’s light, it goes easy on the skin, it’s glowy, it’s smooth. Cream blush is the thing. People are putting it on their cheeks, on their nose. People of all ages are using it. From the 13 year old to the older individual because it’s not drying.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Makeup can be very expensive! If you’re looking to get high-quality beauty products for less, your time is now. Don’t miss out on the Walmart beauty glow-up event happening now through April 28!
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For those who love beauty products, this is your time to snag the best deals. All items are up to 20 percent off, and you’ll have access to top-notch cosmetics.
Here are some beauty must-haves to pamper your mom for Mother’s Day, featuring high-quality products for skincare, beauty, and haircare needs. With these thoughtful gifts, you’ll be sure to put a smile on her face.
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Revlon 1875W Compact Hair Dryer
$9.94
$19.99
50% off
If you’re looking for a high-quality blow-dryer set at a winning price, you might want to consider this Revlon Compact Hair Dryer. This versatile option is great for all types of hair, whether wavy, curly, long, or short. It’s lightweight, making it easy to use. You can also personalize the settings to your liking with its two heat and speed settings.
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$78.99
$119.00
34% off
Are you looking for a 2-in-1 hair-styling product? This flat iron not only serves as a straightener, but also works as a curling wand. With its user-friendly design, this versatile product can help you achieve all types of looks, from straight, wavy, to effortless bouncy curls. It also has an adjustable temperature from 280°F to 430°F, which gives you the ability to choose your preferred temperature suitable for your type of hair.
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Bed Head Tourmaline + Ceramic Deep Hair Waver
If you’re looking to achieve deep mermaid-like waves, you might want to consider adding this accessory to your cart. It’s great for all hair types, from thick to fine hair. Whether you’re on the go or not, it’s fast and easy to use. All you need to do is start from the roots and work your way down.
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Stila Stay All Day Liquid Liner & Huge Mascara Duo Gift Set
If you’re a liquid liner and mascara fan, this Stila Stay All Day Duo gift set has you covered with everything you need to help perfect your eye makeup. Its long-lasting, waterproof features help make it easy for you to apply and go about your day.
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BareMinerals Original Loose Mineral Powder Foundation SPF 15, 0.28 oz
Everyone needs a natural-looking powder foundation, so if you don’t have this in your makeup bag already, be sure to add this one to your cart. This BareMinerals powder foundation is full of clean mineral pigments and includes SPF, so it will not only help you set your makeup, but also help protect your skin.
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Miss Rose 190 Colors Cosmetic Makeup Palette Set Kit
$22.99
$25.99
12% off
For all the makeup lovers looking for a full makeup kit, the Miss Rose Cosmetic Makeup Palette Kit has everything you need. It includes eyeliner, blush, brow powder, eyeshadow and so much more. You don’t need to be a professional makeup artist to use this set — it’s good for all levels.
Fenair Hollywood Vanity Makeup Mirror with Lights Bluetooth Wireless Charging Tabletop Metal White
As a makeup lover, owning a vanity mirror is a must. This Fenair Hollywood Vanity Makeup Mirror allows you to connect your phone to it using Bluetooth. If you love listening to music while doing your makeup or hair, this vanity is a great option! You can also adjust the brightness from dim to bright.
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Olay Skincare Regenerist Micro-Sculpting Wrinkle Cream Facial Moisturizer, Fragrance-Free
This Olay Regenerist Micro-Sculpting Cream is completely fragrance-free and includes vitamin B3 and hyaluronic acid. Whether you are in search of a moisturizer or not, this is one to have in your bag. B3 helps improve the texture of your skin, reduces inflammation and redness, brightens up dull skin, and so much more. Hyaluronic Acid helps reduce wrinkles and keeps your skin hydrated. Results gradually improve over time, so start incorporating this cream into your routine now.
For more product recommendations, click out our must-have beauty list for your spring shopping.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Taylor Swift has been turning out the looks during her record-breaking Eras tour (which you can still get tickets to here), […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Manicures are an extension of our personalities, from maximalist looks topped with rhinestones to classic French manicures for the minimalists. Barbz can now channel Nicki Minaj with the launch of her first-ever press-on nails brand, Pink Friday Nails.
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The manicure brand debuted on Friday (March 15), and Billboard Shopping had the opportunity to try the new press-on nails, which after testing a set out, it’s one of the most durable yet stylish press-ons I’ve tried yet. Besides having a wide selection of nail styles to choose from, each design is modeled after actual manicures the “FTCU” rapper has sported on and off the red carpet, including a recreation of her press-on set that famously fell off during the 2023 MTV VMAs.
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Pink Friday Nails
One of the most notable qualities is the amount of shapes and sizes to choose from. There are four shapes available: stiletto, coffin, square and almond as well as sizes short to XXL. I decided to keep things simple with a short, square-cut iridescent set of press-ons, but there are styles decorated with as many as 400 gems and charms for anyone who prefers some extra sparkle.
Starship Chromes
When opening the press-on nails kit, you’ll find a mini file, different nails sizes to choose from, nail glue, adhesive tabs, a cuticle pusher, a nail file and buffer and an alcohol pad. Since both application methods are included, you’re not limited to particular art designs. Every single shape and size includes both application methods, making it accessible for beginners and more advanced press-on users.
Glue application can stay on for a up to two weeks, but the sticky tabs will last a week at most. The best way to remove press-on nails, according to Minaj’s nail tech Yvett G, who helped create and design Pink Friday Nails, is to soak your hand in warm water, then gently remove the nails from the outside edges. That doesn’t mean the nails aren’t shower-proof — I was able to wash my hair without a single nail falling off — but just make sure to use care when lathering your hair.
The nails, when applied properly, won’t fall off easily, either. I got them caught in my jacket, hair and even banged my hand on my desk, and the nails remained chip-free. Friends also couldn’t stop complimenting them on how trendy the design was, and I loved seeing how shocked their faces became when I revealed my manicure was actually just a set of press-ons.
Whether you’re looking for a bold manicure to pair with your denim dresses and platform boots, or want a unique gift for music lovers, Pink Friday Nails has got you covered.
Keep reading to shop more bold styles available or view the entire collection here.
Queen’s Ransom
Bring some pink to your looks with these square-cut press-ons. Each nail features its own pattern, ranging from a textured French tip to a bedazzled crystal topping. You can apply them with glue or the included sticky tabs for an eye-catching look.
Majesty in Stiletto
Love a long look? These ruby red crystal encrusted nails will bring the length and style. You can choose from three colors and three widths. Included is also an alcohol prep pad to make sure the nails stay on for as long as possible.
Moment 4 Mattes
Keep things simple with a pair of matte black nails. The tip is in an almond shape for a more rounded look. And if you’re looking to make your nails pop, you can choose from three other colors: white, brown and red.
Mogul in Stiletto
Add these press-on nails to your cart if you want to be dripping in glamour. The style is available for preorder in the black and nude shades, with three sizes to choose from. Orders will be shipped starting April 15.
For Minaj, the desire to build her own nail brand started when she became a mom and didn’t have time to sit in a nail-salon chair. With help and collaboration from Yvett G, the two created Pink Friday Nails to make salon-quality press-ons accessible to anyone.
“I couldn’t spend as much time getting my nails done as when I only had to worry about me, so it became a necessity to create fly, quaility press-on nails,” said Minaj in a press statement. “Pink Friday Nails are the actual nails I wear designed by my actual nail tech. And I have very small nail beds, so normally, press-ons are way too big and don’t hit the same. Our nails come from short to the longest length I wear, in all shapes, all sizes and polishes.”
For more product recommendations, check out our roundups of the best celebrity fragrances, beauty products celebs love and nail polish colors for spring.