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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
TikTok has become more than just a destination for watching funny videos and discovering the latest fashion trends — the social media platform also knows how to spot beauty products that deliver luxury results for a wallet-friendly price. The latest makeup tool to capture TikTokers’ attention is Milani’s Color Fetish Lip Stain, which has been deemed a “holy grail” for long-lasting color and hydration.

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Some of the standout qualities that go beyond its $10 price tag include its wide range of colors and its use of plant-derived squalene and hyaluronic acid, which help deliver moisture and nourishment naturally. TikToker Vianney Strick has also gained more than 55,000 views for a review on the Color Fetish Lip Stain in the shade Mauve Mentality, describing its uses and benefits.

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“It’s so glossy, looks stunning on its own or as a lip combo,” Strick says in the video. “Also, something super important: it looks wearable. It’s not bright pink or purple, it’s a beautiful shade.”

@vianneystrick ✨NEW DRUGSTORE LIP STAIN✨ ​this is the new Milani Cosmetics Color Fetish Hydrating Lip Stain! I have the shade “Mauve Mentality.” I love a lip stain but I hate when it’s drying. I was super excited to try a drugstore lip stain and it did not disappoint! ​(For the lip liner I used the Tower 28 lip liner in “work of art”) ​💓description & claims: ​Lip color goes low maintenance with Milani’s Color Fetish Hydrating Lip Stain. Buildable, glossy color transforms into a semi-matte stain. Lightweight formula cushions lips with Hyaluronic Acid & Squalane for up to 8HRS of hydration, comfort & wear.* $13.99 USD ​💓my opinion: ​I love everything about it! The color range is beautiful! I love the precise applicator for lining the lips. It’s super pretty and glossy and not goopy. Leaves a pretty stain behind and it doesn’t dry my lips out. Definitely a new drugstore favorite! @Milani @Ulta Beauty ​#milanilipstain #drugstorelipstain #lipstain #lipcombo #newdrugstoremakeup #makeupreview #milanicolourfestish ​ ♬ original sound – Vianney Strick

To help further prove its longevity, one TikTok influencer wore the lip stain on an 11-mile run while training for a half marathon and gave a first-hand review. Target has also labeled the lip product one of its most viral products seconding the “luxury results for less” point that reviewers have been talking up.

Keep reading to shop Milani’s Color Fetish Lip Stain below.

Milani Color Fetish Lip Stain

The $10 lip stain comes in a range of six shades including soft pinks and deep reds that’ll help complete your makeup looks whether it’s for date night or brunch with friends. Each application remains on for up to eight hours a day and it uses a vegan formula that will leave behind a semi-matte texture after drying.

How Long Does Lip Tint Stain Last?

This will depend on your wants and needs, as different brands’ lip stains won’t last the same amount of time. Milani’s Color Fetch Lip Stain starts off glossy, but with a lifespan of eight hours (according to the official description) the formula will eventually turn into a semi-matte stain.

Does Lip Stain Rub Off?

The goal of a quality lip stain is to eventually dry into a semi-permanent stain that’ll provide your lips with some color for a period of time. Milani’s version starts off glossy, which you can easily wipe off, but as it dries, it’ll leave behind a colored stain on your lips that’ll last all night.

For more product recommendations, check out ShopBillboard‘s roundups of the best makeup dupes, setting spray and freckle pens.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Laneige has built a cult-following in the K-beauty space, even landing celebrity approval from Anyone But You‘s Sydney Sweeney, who is […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Calling all Too Faced Cosmetics fans! The cosmetics brand is now available on Amazon. Get ready to discover the bestselling Too Faced products. From mascara to lip balms, liquid foundations to eyeshadow palettes, you’ll find everything you love from the brand at your fingertips.

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On Wednesday (June 12), the brand announced on Instagram, “HUGE NEWS!!! 😍💖 Too Faced is now available on @amazon!! 🛍️ Shop all of your favorite too faced products like our Born This Way Super Coverage Concealer, Better Than Sex Mascara, and Lip Injection Maximum Plump now!”

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For those looking for high-quality makeup products at an affordable price, consider leveling up your beauty routine with Too Faced cosmetics. With these 11 beauty products available on Amazon, you’ll be able to get all your essentials and complete your glam look in just minutes.

If you’re shopping on Amazon, consider taking advantage of all Amazon Prime has to offer and sign up for a 30-day free trial, which also comes with access to Prime Video, Prime Gaming and Amazon Music. And to help make sure you get your beauty essentials, being a Prime member means you get fast, free shipping in two days or less with Prime Delivery. 

Amazon

Too Faced Better Than Sex Volumizing Mascara

For those looking for voluptuous and dramatic lashes, consider getting the Too Faced Better Than Sex Volumizing Mascara. According to the brand, it helps lengthen and curl your lashes. An Amazon customer said, “It creates length without lashes sticking together.”

Amazon

Too Faced Lip Plumper Gloss- 4GM/.14FL. OZ, Original

$18.00

$33.00

45% off

If you’re looking for a gloss to keep your lips plumped and moist, consider the Too Faced Lip Plumper Gloss. One Amazon customer stated, “It goes on well with a hint of color. Doesn’t smear. Isn’t too sticky.”

Amazon

Too Faced Better Than Sex Waterproof Mascara- Standard, 8ML/.27FL. OZ., Black

$25.41

$29.00

12% off

If you are in search of a mascara, you might want to consider this Too Faced Better Than Sex Waterproof essential. According to an Amazon customer, this waterproof mascara adds “a pop of volume” to your lashes.

Amazon

Too Faced Born This Way Super Coverage Multi-Use Concealer, Natural Beige

Add the Too Faced Born This Way Coverage Multi-Use Concealer to your makeup bag. This full coverage concealer is great for all skin types. An Amazon customer said, “That’s the third one I’ve purchased. I don’t want any other brand. It looks really natural.”

Amazon

Too Faced Born This Way Natural Finish Longwear Liquid Foundation, Light Beige

If you are looking for a long-lasting foundation, consider the Too Faced Born This Way Liquid Foundation. According to the brand, you can accomplish a natural-looking finish with this foundation.

Amazon

Too Faced Chocolate Soleil Matte Bronzer, Milk Chocolate

For those looking for a bronzer, consider getting this Too Faced Chocolate Soleil Matte Bronzer. You can get it in Chocolate Soleil, Dark Chocolate, or Milk Chocolate.

Amazon

Too Faced Hangover Pillow Balm Ultra-Hydrating Lip Balm, Original

Keep your lips glossy and moisturized with this Too Faced Hangover Pillow Balm Ultra-Hydrating Lip Balm. You can get it in four different colors: Banana Kiss, Mango Kiss, Original and Watermelon Kiss.

Amazon

Too Faced Better Than Sex Easy Glide Waterproof Liquid Eyeliner, Black

Upgrade your eyeliner with this Too Faced Waterproof liquid eyeliner. An Amazon customer said, “It’s easy to apply and lasts long.” So, if you are looking for an easy-to-use eyeliner, consider adding this one to your cart.

Amazon

Too Faced Born This Way Natural Nudes Eye Shadow Palette

Get all the neutral eye color options with this Too Faced Born This Way Natural Nudes Eye Shadow Palette. This is a great palette for those looking for skin-color eye shadow hues. From shimmery to more neutral options, you can mix and match them to suit your look.

Amazon

Too Faced Better Than Sex Foreplay Mascara Primer – 0.27 oz., Black

If you don’t already have a mascara primer, you might want to add this one to your cart. This is a great way to nourish your lashes and keep them intact before applying your mascara.

Amazon

Too Faced Jelly Lip Oil Gloss, Sour Watermelon

Add this Too Faced Jelly Oil Gloss to complete your glam look. You can get it in six different lip tints: Bubblegum, Grape Soda, Pina Colada, Raspberry, Sour Watermelon and Sweet Cotton Candy.

For more product recommendations, check out this travel-friendly Rare Beauty puffy makeup bag, Adam Lamberts Pride-inspired glam look and TikTok’s favorite $10 gel primer.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. When it comes to celeb-loved makeup products, Ilia Beauty has quickly gathered a following in Hollywood with celebrities including Kacey Musgraves […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Kim Petras rarely shies away from showing off a bold lipstick — and it hasn’t gone unnoticed. She debuted a mix of ’90s-inspired costumes and dark red lips during her Feed the Beast World Tour, which wrapped up in March, and now, MAC Cosmetics has chosen the 31-year-old along with Latin singer Danna Paola to be the faces of the brand’s Viva Glam Lipstick 30th anniversary campaign.

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Viva Glam lipstick has developed a reputation for not only its long-lasting formula, but its life-changing impact. Each year, the beauty brand gives 100% of its proceeds back to the community to help those in need, with this year’s profits going to support AIDs research in addition to local organizations for gender, racial and environmental equality.

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With 2024 being its 30th birthday, MAC went big and refreshed the formula as well as the shade range, offering four new colors with names aiming to inspire change: Viva Equality, Viva Planet, Viva Heart and Viva Empowered. Each shade is priced at $25 and comes in a range of neutral and bold colors including deep red, pink and even brown. You can purchase the lipsticks from Ulta, Nordstrom, Bloomingdale’s and MACCosmetics.com.

Keep reading to shop the Petras-approved makeup.

M·A·CXIMAL Silky Matte Viva Glam Lipstick

The updated formula looks to leave behind a silky matte texture that will last up to 12 hours while also providing a max of eight hours of moisture. The lipsticks have gathered a 4.9 rating on Ulta, with shoppers raving over its “creamy” application as well as its ability to blend with other products. One reviewer says they can “top it with other shades and lip gloss,” making it a versatile lip product.

Petras has been a longtime fan of the beauty brand, having showed off a red shade when she won her 2023 Grammy alongside Sam Smith. Being a part of the campaign has been an exciting yet surreal experience for the “Unholy” singer, who still finds it hard to believe she’s the face of MAC.

“Serving as the face of MAC Viva Glam has always been a rite of passage for the most legendary artists in the world,” she said in a press release. “I have to pinch myself every time I remember it’s now my turn to represent the campaign. I am honored to be part of Viva Glam’s long legacy of lifting up people who haven’t always felt seen or represented, and look forward to inspiring the next generation to join us in making the world a more equal place.”

MAC also took to social media to share news of the campaign with a video of Petras explaining the benefits of the lip products in a video showing how the Grammy-winner “serves.”

For more product recommendations, check out our roundups of the best blue eyeshadows, celebrity fragrances and setting spray.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
If you are a makeup lover, you know that finding a good primer can be the secret to long-lasting makeup. By filling in pores, smoothing texture, and providing a base for your makeup, primer ensures your look stays fresh from morning to night.

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For those in search of upgrading your primer, consider this e.l.f. Power Grip Primer, perfect for keeping your skin smooth, moisturized, and hydrated. If you have been scrolling on TikTok, you might have already come across this hidden treasure on your For You Page. With its translucent cooling gel texture infused with hyaluronic acid and fragrance-free formula, your makeup is sure to stay on without it feeling sticky.

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You can find this e.l.f Gel Power Grip Primer on Amazon, Target, Ulta Beauty, and Walmart.

If you’re shopping on Amazon, consider taking advantage of all Amazon Prime has to offer and sign up for a 30-day free trial, which also comes with access to Prime Video, Prime Gaming and Amazon Music. And to help make sure you get your purchases quickly, becoming a Prime member means you get fast, free shipping in two days or less with Prime Delivery. Want free shipping? Join Walmart+ for free for the first 30 days. The membership includes free shipping and free delivery from your local store, free Paramount+ and so much more!

Amazon

e.l.f Gel Power Grip Primer

$9.46

$10.00

5% off

This e.l.f power grip primer is a great options for all skin types. According to the brand, it is non-comedogenic, meaning it does not clog pores. In addition to this, it’s also 100% cruelty-free and vegan.

If you are still on the fence on whether or not to get yourself this primer, consider these reviews from Amazon customers, “Someone recommended it and I can confirm that it is hands down the best primer I’ve used…my makeup stayed put for over 12 hours.”

Another Amazon customer stated, “It does do a great job of holding makeup in place and preventing concealer creases.”

If you are looking to broaden your options for a dewy and fresh-face finish, consider this e.l.f Jelly Pop Dew Primer. This is another great way to keep your skin moist and smooth.

For more product recommendations, check out Rare Beauty makeup bag, 5 must-haves from Amazon’s beauty haul, Amazon’s luxury beauty department, and best makeup bags for travel.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. For those seeking a practical and chic makeup bag, explore Rare Beauty’s Find Comfort Puffy Makeup Bag, brought to you by […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
When it comes to makeup bags, finding the perfect one that fits all your items can be tricky. However, once you find it, you’ll be able to keep everything organized and quickly spot your eyeliner. So what are you waiting for? Get ready to gear up for your spring and summer travels in style.

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Whether you’re traveling or simply going to a friend’s party, you might want to consider splurging on a makeup bag. This can help reduce the risk of forgetting any of your essential items while keeping you organized.

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Lazyher Travel Makeup Bag

This Lazyher travel makeup bag provides lots of space for all your cosmetics, from makeup brushes to toiletries. In fact, this makeup travel bag is designed to keep you fully organized. So if you’re seeking ways to declutter, your bag is an easy solve. According to Amazon, it also includes a detachable brush board to maintain a separate spot for your brushes.

Relavel Travel Makeup Train Case Makeup Cosmetic Case Organizer

Whether you’re traveling or just need a makeup bag that suits your on-the-go needs, consider buying yourself this Relavel makeup case. This high-quality leather makeup bag is perfect for all occasions. It includes adjustable dividers that allow you to move it around and organize your items based on your preferences. You can DIY it and make it your own. It also has plenty of space to fit all you want. With its waterproof and wear-resistant features, cleaning it will be easy. It also comes with an attachable shoulder strap. If you’re looking for a versatile option, add this one to your cart. 

Étoile Duo Vanity Case

Consider one of TikTok’s favorite trendy makeup bags: the Étoile Duo Vanity Case that’s all over my FYP. This limited edition comes in gray, black, beige, lavender pink, and so many other colors. Hurry, though: There are only three left in stock in lavender pink! This makeup bag has you covered with a top and bottom compartment. This bag also includes a fold-out mirror, making it easier for you to apply your makeup or skincare routine when on the go. Its vegan leather material and makeup-stain-proof lining make it truly one of a kind.

Semezuxx Checkered Makeup Bag, Brown 2Pcs Cosmetic Travel Bags

If you’re looking to spice up your style, this checkered two-piece makeup bag is the one for you. Its vintage and elegant brown plaid pattern design is perfect for any outfit and any occasion. According to Walmart, it is super lightweight with waterproof anti-wear and water-resistant interior. This multi-purpose bag can be used not only for makeup, but also as a personal travel bag for both men and women.

Ulta Beauty Clear Sage-Trimmed Weekender

Can’t keep track of what’s in your makeup bag? Don’t fret: Consider this Ulta Beauty clear sage-trimmed alternative with see-through pockets and multiple compartments. Its spacious and sage-green tassel zipper pulls offer a clean look. You’ll get easy access to your items with just one glance.

For more product recommendations, check out other must-have makeup products to add to your makeup bag and discover the best Ulta Beauty deals now.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Sabrina Carpenter has been keeping busy after making her SKIMS campaign debut. Along with performing for the first-time at Coachella, the […]

In our franchise “The Stars Behind the Stars,” Billboard Latin and Billboard Español editors share stories that have yet to be told, directly from those who aren’t often in front of the spotlight. Think “todo lo que no se ve detrás de cámaras,” or “everything that happens behind the scenes.” These unsung heroes are essential to an artist’s team and its foundation. Today, we highlight the founders of TNT Agency, Hector and Alejandra Barraza.

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Hector and Alejandra Barraza were young entrepreneurs in Chino Hills, Calif., then they came up with their big idea. Hector, whose background is in marketing and sales, worked training salespeople. His wife Alejandra, a cosmetologist, borrowed one of his spaces to give a makeup class.

“It was my aha moment,” Hector says. “With my background and experience in marketing, we put together a nice package to market classes, and we became a makeup school.”

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At the same time, Alejandra began to provide makeup services for a growing roster of clients. When she could no longer do it alone, she started to train other glam artists. And so, TNT Agency was born.

Today, 20 years later, TNT is “the premiere glam agency for Latin Grammys, Billboard Latin Music Awards, SESAC Latina and even the general market Grammys,” says Hector. Artists and teams who’ve walked those red carpets have no doubt seen the TNT squad: some 20-30 young women dressed in matching uniforms, all looking like a million bucks and armed with their glam gear.

Hector, the agency’s beauty director, is in charge of marshaling the troops and sending artists to wherever they’re needed. It’s a unique scenario, he says. By calling one person — himself — a client can get up to 45 makeup artists dispatched. Alejandra trains the team, and all glam artists have to undergo TNT training before they can join the agency at an event or gig. All use the same products and protocol.

TNT trains approximately 600 individuals a year, who come from all over the country to TNT’s headquarters in Chino. This allows Hector, in turn, to offer services to clients in most major U.S. cities. In addition, TNT has added a third component to its services: It produces its own cosmetics under the TNT brand.

On the eve of the 2024 Latin American Music Awards in Las Vegas, Barraza — this month’s “Star Behind the Stars” — told us the story behind TNT, what sets the agency apart, and what are the new trends in makeup.

Growing from gigs to an agency of this size sounds daunting. What was your big break?

The agency became very popular because we started to do beauty segments on Univision’s KMEX station in Los Angeles. Every Wednesday at 5 am Alejandra had a beauty segment called “Eternamente Bella (Eternally Beautiful).” And this is where we started to meet interesting people in Los Angeles like Cristy Solís, Marco Antonio’s wife. One thing led to another. The world of networking works, and we ended up in really cool peoples’ homes. And these people had people who produced shows, and that’s how we got some pretty big breaks, providing glam services for artists and then executives and then the production.

How much time do I need to look beautiful for a show?

All our artists do makeup and hair. A full service, one glam artist, is about an hour and a half. Our glam is very personal. What I might think looks good on you, you might hate. So we tailor every look to the client. What is it you like and what do you feel comfortable with? And our job is to take it up a few levels. We have to create something in your style that you cannot do yourself. Otherwise why hire us? That’s why people tell us, “I could never do this.” That’s exactly why you contact us.

What is the TNT touch?

It’s a flawless finish. It’s supposed to look very natural. You will look polished. There’s so much that can go wrong in a makeup application.

Has anything changed dramatically in the glam world in the past few years?

This is fashion so it’s always changing. The way you do your brows is not the way you did it three years ago. You have to be up to date on trends. There are two worlds: Social media and production and we dabble on both. It changes rapidly because this is very what’s on trend and how you incorporate it. What you see on TikTok you can’t necessarily apply in real life.

Newest trend?

Cream blush is probably the hottest thing out there. It’s light, it goes easy on the skin, it’s glowy, it’s smooth. Cream blush is the thing. People are putting it on their cheeks, on their nose. People of all ages are using it. From the 13 year old to the older individual because it’s not drying.