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Ever wonder what Hailey Bieber keeps in her bag? Well, you’re in luck. The model just shared her go-to beauty products and the internet is going crazy.
The model sat down for an interview with Vogue for the magazine’s “What’s In My Bag” series, offering an in-depth look at a slew of products she keeps on hand. Bieber even brought a pug named Bonnie along for the ride. In the video, Bieber rummaged through her hefty Saint Laurent shoulder bag, pulling items out one by one. Accompanying the video, Bieber also appeared on Vogue’s summer 2025 cover.
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There were even a couple of joke products that she shared that poked fun at herself, including a cheeky vanilla-scented perfume titled “Eau d’Nepo” referencing her “nepo baby” status. From hand creams to scrunchies, here’s how to grab the star’s must-have products for cheap on Amazon.
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Mario Badescu Rose Hand Cream with Vitamin E
A rose-scented hand cream with hydrating Vitamin E.
It’s practical and smells good. What could be better than that? This Bieber-approved hand cream from Mario Badescu features a sweet but subtle rose scent and a heavy dose of Vitamin E that works to boost hydration, healing cracked and dry skin.
The formula is non-greasy and fast absorbing, leaving the skin feeling replenished and non-sticky after use. While this product is marketed toward folks with dry skin, anyone with any skin type can put it to use. It’s the perfect thing to keep in your bag for a quick boost of hydration on the go. This bottle will run you a cool $8.00 for 3 Oz.
LULUSILK Mulberry Silk Sleep Eye Mask
A pink silk eye mask with an elastic strap.
Beauty sleep is essential. Take it from Bieber. The model seems to take her sleeping ritual seriously and it shows. I mean, the girl is pretty stunning. Why not take a page out of her book with this silk eye mask. Retailing for just $9.99, this sleeping mask is made of soft and supple mulberry silk in pink that is gentle around the eye area.
The fabric is also hypoallergenic which is a major plus for those with sensitive skin. For those restless sleepers, the elastic band detailing keeps the mask in place. Another plus is that the mask is machine washable. If pink isn’t your thing, the LULUSILK mask also comes in a variety of other hues from “Black” to Peacock Blue.” This would make a great gift for the nap-lover in your life.
COSRX Advanced Snail Mucin Glass Glow Hydrogel Face Masks
A hydrating sheet mask with snail mucin.
While this face mask isn’t made by utilizing the eggs of the rare sunfish, the COSRX Advanced Snail Mucin Glass Glow Hydrogel face mask is one that Bieber has been known to use often. While it may sound icky, this mask features 87% of snail mucin for hydration, further beefed up with help from niacinamide that helps improve the skin barrier.
Niacinamide also reduces redness and pore size. You’ve also got collagen that provides firmness and potentially added anti-aging benefits, along with hyaluronic acid, which may help fight off acne. The bottom line, this mask is well worth the price for the great ingredients in boasts. If Bieber uses it, well you just know it works.
Set of 2 Solid Scrunchies (Light Grey)
A pack of two gray scrunchies.
We’re urging you to ditch the hair ties this spring for an option that might just save your hair. These scrunchies, similar to the ones Bieber carries in her purse, come in a set of two for just $6.99. Why choose scrunchies over hair ties you may ask? Well, they have been proven to offer more protection for hair and reduce the risk of breakage and damage.
It’s all about the fabric covering the elastic, which acts as a barrier that minimizes friction and tension on your precious hair follicles. Of course gray isn’t the only color option. They’ve also got funky hues like “Wine,” “Blue” and “Light Green.”
Nécessaire The Lip Balm
A creamy mint scented lip balm with a metal applicator.
Bieber sure has a lot of her Rhode Peptide lip treatments tucked away in her bag. While Amazon doesn’t carry her beloved brand just yet, Nécessaire’s The Lip Balm comes as a close second. Retailing for $20.00 at 0.3 oz, this product features a nearly identical formula to Rhode’s lip treatment, including key ingredients like moisturizing shea butter, hydrogenated polyisobutene for moisture retention and its lubricating properties and diisostearyl malate, another hydrating agent. Both treatments are even comparable price-wise, so you aren’t losing out on much if you opt for this one.
Watch Bieber’s “What’s In My Bag” video with Vogue below.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Taylor Swift‘s iconic red lip is more attainable than ever thanks to Amazon.
The makeup choice has become a signature of the “Love Story” songstress’, becoming just as iconic to fans as snake emojis or Polaroids. Swift’s lipstick shade of choice has been pretty hard to pin down throughout the years, though eagle-eyed fans have hypothesized that her crimson hue could be from brands like Pat McGrath and Gucci in the past.
Lorrie Turk, Swift’s longtime makeup artist, spoke to the singer’s affinity for red lips and the mystery behind her chosen shade in a since-deleted Instagram Story posted back in 2024. “So many people asking about this lipstick that Taylor wears all the time,” Lorrie wrote. Turk revealed that Swift’s go-to red lippie hails from Nars in the shade “Morocco.” The plot thickens, however, because the specified shade is much darker than her iconic shade of red, which leans more blueish red, ala Marilyn Monroe.
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Conspiracies aside, we’ve compiled a list of Swift-approved red lipsticks that might come close to the original.
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L’Oréal Paris Colour Riche Lipstick in “British Red”
$6.99
$9.99
30% off
A red lipstick with a satin finish.
L’Oréal Paris’ Colour Riche line is an impressive display of pigment and staying power, a testament to the brand’s perfected formula. The line includes “British Red,” a bright red lipstick with a matte finish and a nourishing formula.
Matte lip products are notorious for drying out the lips, but not Colour Riche. This lipstick is infused with argan oil and vitamin E, ingredients that facilitate moisture rather than sucking it out of your lips. If you want the Swift-approved red lip look, you’ll want to reach for reds with a glossier finish. Something to note. No matter what shade you choose, Colour Riche packs a punch of pigment, so you’ll want to go for a light hand while applying this formula.
Wet N Wild Mega Last Matte Lip Color in “Stoplight Red”
A vegan matte red lip color.
There’s nothing more annoying than putting on a bold lip, only for the color to disappear into thin air seconds later. With Wet N Wild’s Mega Last lip color, re-applying your lipstick is a thing of the past. The product is formulated to last hours after application with nourishing ingredients like hyaluronic acid and vitamin A and E that protect the moisture barrier of your skin, allowing makeup to sit on the lips and stay there for longer.
Our color of choice for that perfect Swift pout? “Stoplight Red.” The hue is vampier than the singer’s usual, however, she doesn’t often stick to the same shade of red. As she’s explored different eras in her career, like Reputation and Evermore, Swift has adopted darker shades of her signature red to fit the mood and concepts she’s currently in.
E.l.f. O Face Satin Lipstick in “No Regrets”
$7.88
$9.00
12% off
A bright red lipstick with an embossed bullet.
E.l.f.’s O Face Satin Lipstick in “No Regrets” is a true blue red. When we think of classic Swift red, see 1989 and Red, this is it. This lipstick is a satin finish, somewhere between a matte and gloss, offering a subtle shine to the lips with maximum pigment.
Blue-red lippies are often extremely versatile, working well on a slew of different skin tones. We recommend using this product in tandem with a red lip liner of the same shade or slightly darker. You’ll want to feather in the lines of your lip for cleaner lipstick application.
Maybelline Color Sensational Lipstick in “Divine Wine”
$5.64
$7.49
25% off
A deep red lipstick in a matte finish.
Maybelline is best known for its impeccable lipstick creations at an affordable price. The brand’s Color Sensational lipstick in “Divine Wine” is no exception. Retailing for just $5.64, the lippie boasts a matte formula with an impactful deep red color payoff. The genius behind the brand’s Color Sensational lipsticks is their formula, which is hyperpigmented for maximum color payoff in just one swipe.
Pretty impressive, right? If matte finishes aren’t your thing, however, the Color Sensational formula also comes in satin and glossy finishes. As mentioned before, Swift’s lipstick mo is usually satin, so keep that in mind before purchasing.
Revlon Super Lustrous Lipstick in “Love That Red”
$6.48
$10.49
38% off
Here’s another glossy pick, this time from Revlon. The brand’s Super Lustrous lipstick in the shade “Love That Red” is a dead ringer for Swift’s 1989-era red lip. The shade is almost blindingly bright and sleek, formulated with avocado oil and vitamin E to create a lipstick that delivers high-impact color while moisturizing. The key is microfine pigments that don’t weigh down the lips, leaving a comfortable finish. Madelyn Cline is also a lover of this lipstick, so you know it’s good.
Evpct Matte Liquid Lipstick in “Ruby Red”
A matte liquid lipstick formula in a vampy red hue.
Although liquid lips are polarizing, Evpct’s might just change your mind. Coming in the shade “Ruby Red,” the formula is truly matte, but with a lightweight texture that doesn’t feel sticky on the lips. Ingredients include vitamin E, beeswax and vegetable oil, all ingredients that work to hydrate the lips.
Evpct’s liquid lippie is more of a deep red but no less impactful than the other picks on this list. The doe foot is short and plump, offering the user added control for the perfect application every time. For a glossier look with this lipstick, we recommend layering on a clear gloss on top.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Lady Gaga just made shopping for foundation a whole lot easier. The “Rain On Me” singer’s brand Haus Labs has just […]
SZA is launching her Not Beauty makeup line exclusively at pop-up shops across the U.S. during her and Kendrick Lamar‘s Grand National Tour starting this week. She’ll debut the first product from her one-of-a-kind lip collection, lip glosses in three signature shades priced at $23: In The Flesh, Strawberry Jelly and Quartz. Not Beauty’s full […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. K-pop fans love Wonyoung for her talented voice and dance moves as a member of Ive, but the singer has also […]
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Lady Gaga’s 2025 is off to a hot start, with a number one duet (with Bruno Mars), a new single (“Abracadabra”) and a headline-making appearance at the recent ‘SNL50’ concert special, where she joined Andy Samberg and Lonely Island for a performance of “D-ck in a Box.”
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But the multi-disciplinary icon is also making waves with her Haus Labs beauty line, thanks to the release of a new mascara. The B Structural Volumizing + Lengthening Mascara is the latest product from Haus Labs by Lady Gaga, and has quickly become a top purchase on sites like Sephora, with reviewers praising the product for its easy-to-use wand and powerful formula.
NEW RELEASE
Haus Labs B Structural Volumizing and Lengthening Mascara
First released in January, Gaga’s mascara promises to help lengthen, nourish and hold your lashes for all-day wear. Haus Labs says that’s thanks to its new haircare-inspired B-Silk formula (a type of amino acid) that coats your lashes with bold color, flexible hold and buildable volume, while resisting smudging and fading for up to 12 hours. The addition of rice protein, meantime, helps to promote healthy, longer lashes.
Reviewers say the mascara goes on smooth and isn’t flaky or clumpy, with “nice lift and color” (as of now, the Haus Labs mascara is only available in a “Black Onyx” colorway). Shoppers also praise the product for its fullness in application — many say they saw a difference in just one coat. Haus Labs, meantime, says the mascara could increase your lash volume by as much as five-times their normal length. The company also says the B Structural Mascara is “ophthalmologist-tested, hypoallergenic, and safe for sensitive eyes and contact lens wearers.”
And while the formula goes on — and stays on — smoothly, reviewers say it’s easy to remove with a simple makeup wipe or cleanser. As Haus Labs posted on Instagram, shoppers agree that “the hype is real.”
You can find Lady Gaga’s B Structural Volumizing and Lengthening Mascara online now at Sephora and HausLabs.com. The company says one dollar from every purchase at Haus Labs goes to Lady Gaga’s Born This Way Foundation, which promotes mental health awareness and resources for young people.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Jennifer Lopez is letting her holiday spirit shine in a new Christmas-themed promo for JLo Beauty. As you build your gifting […]
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Betty Who is turning her uplifting ’80s infused pop music into the ultimate beauty tool through a new campaign with e.l.f. Cosmetics. The two teamed up to release a Get Ready With Me album featuring a mix of artists including Who that promises to only bring inspiring vibes as you complete your going out makeup looks — and the 33-year-old opened up about her makeup secrets.
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Her single off the album titled “Wings” doesn’t just aim to help you bring out your “inner light,” but acts as a bridge between beauty and music. The “Somebody Loves You” singer can relate to the messaging herself especially when reflecting on early in her career; when she while exploring stage makeup and discovering what techniques stuck with her the most.
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“A winged eyeliner was the only thing I knew how to do, really, that seemed impressive to me at the time” she says in an interview with Billboard.
Her eyeliner of choice? E.l.f.’s H20 Proof Eyeliner Pen, which is under $15 and features a precision felt tip to easily go from thin to thick lines.
Amazon
e.l.f. H2O Proof Eyeliner Pen
As you craft your wing or simple line across the lid, the eyeliner’s formula is quick-drying to avoid any smudging. Plus, its vitamin-infused ingredients will help nourish your lash line for practically all-day wear.
While there are many eyeliner techniques that claim to be the best, for the star, the secret to crafting the perfect winged eyeliner is knowing your eye shape.
“Whether it’s like my eyes are hooded, so it will look different on my eye than it will on my best friends,” she says. “And I think that it’s such a fun way to experiment and explore your self-expression through makeup. My individual wing is something that I’m always experimenting with and trying to get closer and closer to being the perfect eyeliner.”
It’s not just the skills she looked to hone in on though, the “Ignore Me” singer’s relationship with makeup has evolved over time shifting from a tool she relied on the daily, to a form of art that she uses to emphasize her natural beauty.
“I don’t have to put on a huge eyelash to feel like I’m allowed to be out in the world,” she says. “Instead of trying to change who you are, it’s about trying to accentuate who you are and it took me a little while to figure that out.”
Keep reading to shop some of her favorite makeup in addition to her holiday gifting picks.
Amazon
e.l.f. Glow Reviver Lip Oil
Right now, the makeup product that Who is “obsessed” with happens to be the brand’s viral lip oil. Not only has it been considered a dupe for Dior’s popular lip oil, but comes with a nourishing formula that helps hydrate lips while providing a hint of color. For the singer especially, she finds it enhances her makeup saying she finds it brings “everything else to life.”
“That’s one of my favorite products to use on stage and just in life in general,” she says. “I think I have six of them now, and there’s one in every bag that I own just waiting for me to take out into the world.”
And when she’s performing on stage, Who has been experimenting with e.l.f.’s Power Grip Prime, which she claims is the primer “meant to keep everything on your face.”
“No matter what, I’m a sweaty little girl, I’ll tell you what,” she explains. “Because we dance so much, I often feel like I come off stage and I’ve done my best to keep [makeup] on my face. But if both my eyelashes are hanging on, I am very, very happy.”
Amazon
e.l.f. Power Grip Primer
The formula has gone viral for its long-lasting capabilities with more than 30,000 Amazon shoppers having purchased the primer this month. Using a gel-based formula, it aims to go on clear without clogging pores making it a universal shade to prep your skin with.
While the above makeup products make ideal celeb-approved beauty tools, Who also dropped a couple of gift picks for anyone looking to pick up a Betty Who-approved gift for the fan in your life.
Amazon
ETSPIL Embroidery Kit for Beginners (3-Pack)
One of the singer’s best gifts she’s ever surprised someone with was handmade cross-stitched picture from her and her best friend’s favorite movie The Swan Princess.“That was one of my favorite gifts I’ve ever given because it took me so long, and it ended up being really cute,” she tells.If you’re new to the craft, this embroidery kit comes with three different pieces that you can cross-stitch a picture onto as well as all the possible tools you’ll need. Included are different sized needles, thread and a stitch ripper in addition to step-by-step instructions.
Amazon
Hyperice Normatec 3 Compression Boots
The songwriter still treasures a pair of compression boots that her husband got her during her time as Persephone in the broadway musical Hadestown. If you’re looking to splurge on the performer or athlete in your life, these compression boots will help stimulate bloodflow through massage. You can choose from seven different levels depending on your needs while the zip closure makes it easier to get in and out of.
“It has changed my life,” she says. “I wear them all the time, so that was one of the best [gifts] I’ve ever gotten. I was like, this is exactly what I need right now.”
For more product recommendations, check out ShopBillboard‘s roundups of the best gifts for musicians, gifts for singers and music lover gifts.
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Chappell Roan was feeling generous on Saturday (Nov. 2) during her first ever appearance on Saturday Night Live as a musical […]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. If you thought Amazon deals ended with Prime Day, you’re in for a surprise. The online retailer is kicking off the […]