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makeup

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Jennifer Lopez is letting her holiday spirit shine in a new Christmas-themed promo for JLo Beauty. As you build your gifting […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Betty Who is turning her uplifting ’80s infused pop music into the ultimate beauty tool through a new campaign with e.l.f. Cosmetics. The two teamed up to release a Get Ready With Me album featuring a mix of artists including Who that promises to only bring inspiring vibes as you complete your going out makeup looks — and the 33-year-old opened up about her makeup secrets.

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Her single off the album titled “Wings” doesn’t just aim to help you bring out your “inner light,” but acts as a bridge between beauty and music. The “Somebody Loves You” singer can relate to the messaging herself especially when reflecting on early in her career; when she while exploring stage makeup and discovering what techniques stuck with her the most.

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“A winged eyeliner was the only thing I knew how to do, really, that seemed impressive to me at the time” she says in an interview with Billboard.

Her eyeliner of choice? E.l.f.’s H20 Proof Eyeliner Pen, which is under $15 and features a precision felt tip to easily go from thin to thick lines.

Amazon

e.l.f. H2O Proof Eyeliner Pen

As you craft your wing or simple line across the lid, the eyeliner’s formula is quick-drying to avoid any smudging. Plus, its vitamin-infused ingredients will help nourish your lash line for practically all-day wear.

While there are many eyeliner techniques that claim to be the best, for the star, the secret to crafting the perfect winged eyeliner is knowing your eye shape.

“Whether it’s like my eyes are hooded, so it will look different on my eye than it will on my best friends,” she says. “And I think that it’s such a fun way to experiment and explore your self-expression through makeup. My individual wing is something that I’m always experimenting with and trying to get closer and closer to being the perfect eyeliner.”

It’s not just the skills she looked to hone in on though, the “Ignore Me” singer’s relationship with makeup has evolved over time shifting from a tool she relied on the daily, to a form of art that she uses to emphasize her natural beauty.

“I don’t have to put on a huge eyelash to feel like I’m allowed to be out in the world,” she says. “Instead of trying to change who you are, it’s about trying to accentuate who you are and it took me a little while to figure that out.”

Keep reading to shop some of her favorite makeup in addition to her holiday gifting picks.

Amazon

e.l.f. Glow Reviver Lip Oil

Right now, the makeup product that Who is “obsessed” with happens to be the brand’s viral lip oil. Not only has it been considered a dupe for Dior’s popular lip oil, but comes with a nourishing formula that helps hydrate lips while providing a hint of color. For the singer especially, she finds it enhances her makeup saying she finds it brings “everything else to life.”

“That’s one of my favorite products to use on stage and just in life in general,” she says. “I think I have six of them now, and there’s one in every bag that I own just waiting for me to take out into the world.”

And when she’s performing on stage, Who has been experimenting with e.l.f.’s Power Grip Prime, which she claims is the primer “meant to keep everything on your face.”

“No matter what, I’m a sweaty little girl, I’ll tell you what,” she explains. “Because we dance so much, I often feel like I come off stage and I’ve done my best to keep [makeup] on my face. But if both my eyelashes are hanging on, I am very, very happy.”

Amazon

e.l.f. Power Grip Primer

The formula has gone viral for its long-lasting capabilities with more than 30,000 Amazon shoppers having purchased the primer this month. Using a gel-based formula, it aims to go on clear without clogging pores making it a universal shade to prep your skin with.

While the above makeup products make ideal celeb-approved beauty tools, Who also dropped a couple of gift picks for anyone looking to pick up a Betty Who-approved gift for the fan in your life.

Amazon

ETSPIL Embroidery Kit for Beginners (3-Pack)

One of the singer’s best gifts she’s ever surprised someone with was handmade cross-stitched picture from her and her best friend’s favorite movie The Swan Princess.“That was one of my favorite gifts I’ve ever given because it took me so long, and it ended up being really cute,” she tells.If you’re new to the craft, this embroidery kit comes with three different pieces that you can cross-stitch a picture onto as well as all the possible tools you’ll need. Included are different sized needles, thread and a stitch ripper in addition to step-by-step instructions.

Amazon

Hyperice Normatec 3 Compression Boots

The songwriter still treasures a pair of compression boots that her husband got her during her time as Persephone in the broadway musical Hadestown. If you’re looking to splurge on the performer or athlete in your life, these compression boots will help stimulate bloodflow through massage. You can choose from seven different levels depending on your needs while the zip closure makes it easier to get in and out of.

“It has changed my life,” she says. “I wear them all the time, so that was one of the best [gifts] I’ve ever gotten. I was like, this is exactly what I need right now.”

For more product recommendations, check out ShopBillboard‘s roundups of the best gifts for musicians, gifts for singers and music lover gifts.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Chappell Roan was feeling generous on Saturday (Nov. 2) during her first ever appearance on Saturday Night Live as a musical […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. If you thought Amazon deals ended with Prime Day, you’re in for a surprise. The online retailer is kicking off the […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Live from New York, Ariana Grande took over hosting duties for Saturday Night Live embracing her pink-loving character Glinda from the […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Taylor Swift is giving a whole new meaning to the fake freckle trend as she switched the traditional freckle pen for a glitter patch. Paired with her classic red lip, the 34-year-old showed off glitter freckles while making an appearance at the Kansas City Chiefs game against New Orleans Saints on Monday (Oct. 7) to cheer on her boyfriend, Travis Kelce.

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The source behind the $16 glitter freckles is Fazit, a female-founded small business run by Nina LaBruna and Swiftie Aliett Buttelman, who has gone viral for her heartwarming response to the “Fortnight” singer wearing her fake freckles. In a TikTok that has gained more than 6 million views, Buttelman can be seen crying after discovering that the Billboard Hot 100 chart-topper was wearing her beauty product.

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Taylor Swift arrives prior to a game between the Kansas City Chiefs and the New Orleans Saints at GEHA Field at Arrowhead Stadium on Oct. 7, 2024 in Kansas City, Missouri.

Jamie Squire/Getty Images

Coupled with the newfound viral fame, the small business’ sales have skyrocketed as fans clamor to get their hands on the exact glitter freckles worn by Swift. According to another TikTok from Buttelman, sales for Fazit’s glitter freckles grew 2,500% in 13 hours after the “I Can Do It With a Broken Heart” singer sported the makeup — and they’re still in stock (for now).

“Grateful to @Taylor Swift amplifying small female founded businesses and the @Fazit team 🫶✨” the caption reads.

Keep reading to shop the glitter freckles before they sell out.

Amazon

Fazit Makeup Patches

Unsurprisingly, the popularity thanks to Swift has resulted in Fazit’s Makeup Patches to become a No. 1 bestseller on Amazon for body glitters. More than 9,000 Amazon shoppers have purchased the product in the past month — and the number is only expected to continue rising. While the artist was seen wearing the gold version, there are seven shades and style to choose from, including a strawberry design.

Applying the fake freckles is similar to how you would put on a temporary tattoo: Peel the backing off the glitter freckles then place the sticky side onto your face. You’ll want to take a damp towel and apply slight pressure for at least 60 seconds, then peel off the strip and you’re done.

Once on, they’re water- and sweatproof, and can easily be taken off with makeup remover, according to the brand.

For more product recommendations, check out ShopBillboard‘s roundups of the best celebrity brands on Amazon, celebrity fragrances and Taylor Swift outfits.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Amazon is lengthening your chances to score major beauty deals with October Prime Day deals happening now until Wednesday (Oct. 9). Some makeup products are currently being slashed in price, including a three-month supply of the viral Grande Cosmetics Lash Serum, which is on clearance for less than $50.

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Grande Cosmetics has captivated Amazon reviewers who call the lash serum a “miracle worker” for hair growth. More than 9,000 shoppers have purchased the product this month — and now that it’s on sale for 30% off, the number is only expected to rise.

Trending on Billboard

Normally, the serum is priced at $68, but for Amazon’s October Prime Day, you can score the nourishing serum for just $48 — and it’s not just a small tube, but a three-month supply that’ll keep you stocked up and your lashes full for up to 90 days.

Keep reading to learn more and shop the Grand Lash Serum below.

Amazon

Grande Cosmetics Lash Enhancing Serum

$47.60

$68

30% off

In up to six weeks, Grande Cosmetics aim to lengthen and fill out your lash line through its eyelash serum that’s accumulated more than 35,000 five-star reviews. The formula is filled with vitamins, peptides and amino acids to help promote growth while conditioning the hair follicles for a more nourished and healthy look.

Amazon shoppers can’t stop obsessing over the lash serum, calling it an “exceptionally gentle” formula. It’s also easy to apply — just use the included applicator and swipe it across your lash line. Over time, you may notice a fuller look that may not even require mascara.

TikTok has even been gawking over the results of the lash serum, with users showing off the results of the formula. User @eepardy posted a before-and-after video that has gained more than 5 million views, and includes tips on how to use the lash serum.

“Sometimes I forget how short my lashes used to be…” the caption for the video reads.

For more product recommendations, check out ShopBillboard‘s roundups of the best celebrity brands on Amazon, press-on nails and setting spray.

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. National Brow Day isn’t just a celebration for all brows whether they’re thick, thin, fluffy or tattooed on. This year, the […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Summer may be over, but MAC Cosmetics is getting in the autumn spirit with a Fall Favourites Sale that’ll let you […]

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Many beauty products promise to give you glowing, bronzed or defined features, but rarely can you find one piece of makeup […]