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It’s 30 minutes before the NBA’s Lakers and Clippers tip-off for a late January showdown at their shared home of Crypto.com Arena in Los Angeles, and rapper BigXthaPlug is sitting in a purchased box suite with his entire crew. Had he wanted, he could’ve showcased his 6’3”, 400-pound frame in personal courtside seats, but for the Dallas native, it’s a small token of appreciation for those who were with him before he could afford such luxuries. “I’m not finna see nothing for the first time without people that was there when I had nothing,” he says.
Lately, BigXthaPlug has had a lot to showcase: the rapper turned in a banner year in 2023, first with the RIAA-certified gold hit “Texas” that reps his home state, and more recently, with the braggadocious “Mmhmm.” The bass-bumping, sonically nostalgic track, which showcases his bellowing voice adlibbing the song’s title throughout the chorus, broke through on a mainstream level and debuted on the Billboard Hot 100 in December. “You gotta say it with a little more ‘Mmmhmmm,’” BigXthaPlug instructs with a deep southern drawl that sounds naturally chopped-and-screwed.
Born Xavier Landum, the 25-year-old was raised by his mother — also a Texas native — who put him onto southern rap dignitaries ranging from UGK to Lil Wayne, while his father leaned more into the R&B acts like the Isley Brothers. BigXthaPlug grew up with NFL dreams and only began rapping a few years ago, with his self-released Bacc From the Dead project in 2020. The EP drew the attention of UnitedMasters’ A&R Aaron Hunter, who then peppered the rapper with DMs before ultimately flying to Texas for an in-person introduction at a Chuck E. Cheese birthday party for the latter’s cousin.
BigXthaPlug signed a deal with the distributor in 2021, and shortly after, he added a manager in Public Figures Management Group founder Kyle Wilson, who first discovered BigXthaPlug on Instagram through his raw track “Safehouse.” (Co-manager Brandon Farmer, a partner at Solid Foundation Management, joined the team in 2023 after watching the rapper’s SXSW set.) “His stage presence, you just don’t really see that,” Farmer says. “You can tell when somebody is a star. X is a star.”
BigXthaPlug photographed on January 22, 2024 in Los Angeles.
Daniel Dorsa
BigXthaPlug photographed on January 22, 2024 in Los Angeles.
Daniel Dorsa
But just as the pieces of his team were coming into place, BigXthaPlug was arrested on unlawful carrying of weapons and marijuana possession charges and served a 2022 jail stint in solitary confinement. The experience was a wake-up call: instead of spending the hours in monotony, he wrote rhymes on medically issued med-line paper and read the dictionary. “I tried to read the Bible but I couldn’t do it,” he says.
He was released later that year, and by 2023, BigXthaPlug translated inspiration into action: he launched his own independent record label, 600 Entertainment, and subsequently added artists Ro$ama and Yung Hood to the roster. He joined rapper Key Glock on tour that April, where he met hip-hop producer Bandplay and immediately established a rapport. In June, the two went on a creative retreat in Arizona, and one of the first songs that came about during the two-week Airbnb stay was “Mmhmm.” Bandplay first cooked up the funky beat in 2020 after hearing The Whispers’ “And The Beat Goes On” while watching a movie. But upon initially hearing the beat in Arizona — which samples the 1979 track also prominently used in Will Smith’s 1998 single “Miami” — it didn’t register with BigXthaPlug.
“I’m a groovy-ass person,” BigXthaPlug recalls. “Bandplay was playing it and me and [songwriter Ro$ama] got to dancing. Bandplay stopped it and was like, ‘Y’all know what sample this is?’ We was like, ‘Hell nah.’” Still, within 30 minutes, the hit took form.
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BigXthaPlug saw the track as an opportunity to put his friend in a position to win: in a genre where many are shy about their collaborative writing process, he asked Ro$ama to pen the song’s heavy-flexing opening verse. “I had already wrote a verse — the second is my verse,” BigXthaPlug says. “I [told him], ‘Write a verse, and if it’s good, you could get points and get paid.’ A lot of these rappers are using writers. Even if you don’t end up the biggest artist in the world, you might be the biggest writer. It made me bring the energy.”
After finishing the track, BigXthaPlug headed to nightclubs across the country to crystallize his instincts that he had a mainstream hit on his hands. “I’ll go to the club every day of the week to make sure my songs are getting played,” he says. As an unreleased version of “Mmhmm” began to dominate club venues, UnitedMasters had him pump the brakes for the rest of the summer to make sure the licensing rights were in order. But as BigXthaPlug says, he “doesn’t mind paying that bag to get sh-t cleared,” and upon getting the green light, he officially released “Mmhmm” to streaming services through UnitedMasters last October.
Two months later, he released EP The Biggest, which included a remix of the song featuring fellow Texan Finesse2Tymes. By mid-December, amid the influx of holiday songs on the all-genre chart, “Mmhmm” debuted on the Hot 100 where it has since reached a No. 65 high and compiled 75.5 million total on-demand official U.S. streams through Jan. 25, according to Luminate — and importantly, served as a means of validation for the rapper. “I always like to have reassurance,” BigXthaPlug admits. “Sometimes I catch myself like, ‘Why are you still rapping? You know you not a rapper.’ Then you get a Billboard [Hot 100 entry].”
From left: Kyle Wilson, BigXthaPlug, and Brandon Farmer photographed on January 22, 2024 in Los Angeles.
Daniel Dorsa
BigXthaPlug photographed on January 22, 2024 in Los Angeles.
Daniel Dorsa
The song’s success propelled “Texas” and featured turn on NLE Choppa’s “Pistol Paccin” onto Hot R&B/Hip-Hop Songs, and as the rapper turns the page to 2024, he isn’t resting on his laurels. He will release a collaborative EP with 600 Entertainment artists and follow it with a solo album. He also says he has a collaboration with Rod Wave, and that Megan Thee Stallion recently reached out, too.
It’s all humbling for BigXthaPlug, who’s still getting accustomed to the buzz — but teases everything will get bigger, and better, this year. He’s a Texan, after all. “I didn’t even want to make [‘Texas’],” he reflects. “If I can do this when I didn’t wanna do it, what the f–k could I do when I want to do it?”
A version of this story will appear in the Feb. 10, 2024, issue of Billboard.
Two decades since forming MGMT as Wesleyan University students, Andrew VanWyngarden and Ben Goldwasser haven’t lost their psychedelic puckishness. Despite its grim title, their fifth album, Loss of Life (out Feb. 23), contains some of the duo’s most sincere, hopeful music yet. “Coming out of the pandemic, there was a whole wave of super doom-oriented art and music and apocalyptic shit,” VanWyngarden says of MGMT’s first album since 2018’s Little Dark Age.
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Recorded in 2021 and 2022, Loss of Life is also the act’s Mom + Pop debut (after leaving longtime label Columbia Records) and features “Mother Nature,” MGMT’s first hit on Billboard’s Alternative Airplay chart since its 2007 smashes “Time To Pretend” and “Kids.” As VanWyngarden says, “This album is more reflective and existential and sort of philosophical. But at the core, it’s about always going back to [the idea of] love being something that you can depend on — and that is sort of indestructible.”
How did you settle on Mom + Pop as your new label home?Goldwasser: It was after the album was completed. We got to shop the record around – it was the first time we’ve ever really done that. One of the people works at the label went to Wesleyan, where we also went, and her faculty advisor was the same as ours. We bonded of that the first time we met, just talking about weird stuff that we did in college.VanWyngarden: We kind of did, like, label speed dating. Everyone we talked to was super, super cool. It could have been great to go with any of them. In the end, Mom + Pop had this sort of ethos that was at the foundation of their label that we were attracted to and related to. Goldie, as [Mom + Pop founder/owner Michael Goldstone] is affectionately known, had been in the music industry for decades before for major labels and came out of it kind of wanting to do something [at Mom + Pop] that was trying to change things up and be more all about the artists, like in a true sense. So we liked that.
You’ve said that your last two records, 2013’s MGMT and 2018’s Little Dark Age, dealt with the paranoia and anxiety of living through the modern era. What was your headspace when making this one?VanWyngarden: We both turned 40 while making this album, and we wanted to find a way to retain our light-hearted, playful approach to things but to challenge ourselves to have more of a sincere and hopeful message. Coming out of the pandemic, there was a whole wave of super doom-oriented art and music and apocalyptic shit. A common condition for humans for, like, the entire history of humanity is that you feel like the world is ending – and it’s probably because you know you’re gonna die. Mortality is an apocalypse that’s common to every human. It’s sure, it’s certain. This album is more reflective and existential and sort of philosophical. But at the core, it’s about always going back to love being something that you can depend on – and that is sort of indestructible.
You reteamed with Little Dark Age producer Patrick Wimberly and longtime studio collaborator Dave Fridmann. What do they bring to the table?Goldwasser: Those are the human beings that we feel most comfortable existing with in the creative process. We just want to feel like uninhibited and natural in the whole process of creating music. Especially having worked with Dave Fridmann since our first record, we just have this level of understanding and communication with him. I don’t know how we would ever build that up with anybody else.VanWyngarden: Considering how naive and new to everything in the music industry we were when we first met [Dave], he’s almost like a dolphin trainer. Like we were these dolphins that came to his complex and he trained. Everything we know traces back to Dave Fridmann. Patrick’s the same, really. He’s a peer; he’s a producer, but more so in the sense of helping preserve the atmosphere and the vibe.
For Loss of Life, you also widened your creative circle compared to your previous albums. Tell me about that decision and how it impacted the record.Goldwasser: Part of that’s a result of us being less precious about the way that we make music. It had been hard for us at a lot of points in time, wanting to be recognized more as producers ourselves and wanting people to know that we’re responsible for the sounds on the records – maybe we’ve had a chip on our shoulder about that in the past. With time and experience, we’ve learned to let go of some of that. The most important thing is to make good music.
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“Mother Nature” has a cool lineup: Oneohtrix Point Never, Danger Mouse and Nels Cline. It’s also your first charting hit on Billboard’s Alternative Airplay chart since “Time To Pretend” and “Kids.”VanWyngarden: I didn’t even know that.
How’d it come together, and how have you been reacting to its success?VanWyngarden: I’ve driven around so much listening to classic rock radio, and I recognize that now, in terms of time having passed, we’re like eligible to be on classic rock stations. Along with ’90s Britpop, there’s a lot of classic rock influence [on “Mother Nature”]. When we were first working out the piano riff at the beginning, I always felt like there was a Supertramp feeling to it. It all really came together very naturally and organically on that song. We had known Brian Burton [Danger Mouse] for a really long time and we were we were working in his studio. He was there giving us advice and his opinion and helping work through sections. Then once we developed the song out and invited Oneohtrix Point Never on, he and Ben did a session where they just went hog wild with guitars and made this sort of shoegaze-y bridge. Then we got the song closer to where it ended up when we were working at Sean Lennon’s studio in September 2022. It was in upstate New York and Nels and Yuka [Honda] live close by, and then Oneohtrix Point Never was up there. There was this smorgasbord of amazing musicians. We had Nels go in and just fool around on the guitar and we were like, “Wow, this is incredible.”
Oneohtrix Point Never worked on five of this album’s tracks. Artists from The Weeknd to Soccer Mommy have been collaborating with him lately. How’d you connect with him? What did he add to Loss of Life?Goldwasser: Andrew met him at a party in New York – and didn’t know who he was at the time. They just ended up having a really cool hang. After that, they hung out again. And then we thought it would be fun to get together with him and see what happened. It turned out we have a lot of the same musical references. We just got along really well. He got where we were going with the record. The way that he works is very curatorial – he mines sounds and has an encyclopedia of sounds that he knows, like, this is how you get this sound. I always get a kick out of seeing people’s different approaches to how they work.
“Time To Pretend” features prominently in Saltburn. How did that synch happen?Goldwasser: We were approached by the filmmakers. I had been a fan of [director Emerald Fennell’s] Promising Young Woman — so I knew it was going to be something a little out of the ordinary.VanWyngarden: I don’t remember exactly when it was brought to us; I don’t think I was paying too close of attention. I was like, “OK, another [person] who wants to use ‘Time To Pretend’… I wish they would use one of our newer songs.” But then I saw Saltburn and I was like, “Oh, this is set in 2007, this totally makes sense.” It’s really great to be kind of passively participating in another cultural phenomenon. I’m impressed that there’s Georges Bataille-level wildness happening in this massive pop cultural film — that’s not very common. To have a song in that is cool, because we like being subversive and irreverent too.
You debuted with Oracular Spectacular almost two decades ago – and played it in full at Just Like Heaven festival last year. How do you look back on that time?Goldwasser: It’s pretty wild how things get put into context, the stories that people tell about things over the years. At the time, we weren’t thinking about how people were going to be writing about it 20 years later. We were young and dumb and somehow we…VanWyngarden: Wait, how are you going to finish that?Goldwasser: …are still here.
A version of this story originally appeared in the Jan. 27, 2024, issue of Billboard.
As debate continues over contemporary hip-hop’s ability to top the charts, producer Sean Momberger reached into the past to help the genre regain its pop dominance — and score his first Billboard Hot 100 No. 1. “Lovin on Me,” which borrows from a 1990s Detroit hit, became Jack Harlow’s third Hot 100 leader, continuing the Louisville, Ky., rapper’s success […]
In the opening days of 2024, a pioneering new sound vibrated throughout the industry, capturing the top spot on Billboard’s Hot Latin Songs chart. The electrifying corridos track “La Diabla” (“She Devil”) was by newcomer Xavi, a relatively unknown 19-year-old Mexican American artist delivering an equally unknown sound.
The tumbados románticos single — which tells the tale of a bad boy’s romance with a bad girl — is crafted with the crisp strains of a requinto guitar — a signature instrument in regional Mexican music. But it’s Xavi’s combination of the rebellious corridos tumbados spirit with the tenderness of romance that sets him apart.
However, “La Diabla” almost never came to be. “I DM’ed him and he wouldn’t answer me,” recalls Interscope executive vp Nir Seroussi. He discovered Xavi in early 2021 thanks to the label’s A&R executive, Emerson Redd, who shared the soul-stirring guitar ballad “Te Quiero” with him. Intrigued by the artist’s raw emotion, Seroussi was determined to meet the young star — and his persistence paid off.
After two months, Xavi arrived at the Interscope offices in Miami, guitar in hand, and performed for nearly an hour. “It was love at first sight,” says Seroussi, who saw in Xavi not just a musician but an “old soul,” with a profound ability to connect. “He has all those qualities that differentiate a hobbyist from someone who could be a real artist, a career artist. It wasn’t about numbers. I fell in love with Xavi, the artist.” Seroussi signed him to a record deal later that year.
Raised in Phoenix and Sonora, Mexico, the artist born Joshua Xavier Gutiérrez says that his bicultural upbringing deeply influenced his own music, which blends Mexican corridos traditions with modern rhythms. “We are the first generation to move here, to give [ourselves] a better life,” Xavi says in Spanish.
Xavi photographed on January 11, 2024 in Los Angeles.
Daniel Prakopcyk
He drew early inspiration from his grandfather’s church singing — “when he sang, he did so with so much feeling, he sang with love for God” — as well as the emotive voices of Mexican crooners in bands like Camila and Sin Bandera. Still, the first song he learned to play on guitar was “Baby” by Justin Bieber. At just 12 years old, Xavi wrote his first original song; by 16, he started releasing his music to streaming platforms under Baga Music.
Around the same time, the corridos tumbados movement, led by Natanael Cano, had taken the internet by storm, paving the way for hit-makers like Peso Pluma, Fuerza Regida and Luis R Conriquez to break through. In parallel, the moving and melancholic melodies of sad sierreño emerged, led by a new cast of Mexican American Gen Z acts such as Ivan Cornejo, DannyLux and Yahritza y Su Esencia. Xavi navigates between the two with his own strain of tumbados románticos, a subgenre he coined as a musician raised on both sides of the U.S.-Mexico border. (His striking ruby, pearl and diamond necklace, a quintessential symbol of urbano culture, also symbolizes his fusion of eclectic sounds.)
However, his path to success was anything but smooth. A near-fatal car accident in 2021 that resulted in a cracked skull and an altered facial structure drastically changed his perspective. “It was a bad hit,” Xavi says, “but it changed my life.” Rather than deterring him, it inspired him: In the aftermath of the accident, videos of Xavi, bandaged and playing the guitar while recovering, began circulating on TikTok, fostering a deeper bond between fans and the rising artist.
In early 2022, after his recovery, Xavi channeled his experience into his music, emerging as a tumbados románticos pioneer. Within five months, he released a string of singles under Interscope, each marked by poetic lyrics and haunting acoustic riffs. These solo efforts, interspersed with a few collaborations with Los Primos del Este and Eduardo Soto, culminated in the release of his My Mom’s Playlist EP in May 2023. The seven-track set, an homage to his mother, featured renditions of beloved Latin songs like Maná’s “Rayando el Sol” and Luis Miguel’s “Ahora Te Puedes Marchar” reimagined in his sierreño style. “She’d always ask me to sing these songs she’d play while cleaning in the morning,” he recalls.
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Xavi’s manager, Raczon López, who came on board at the same time, then helped leverage his social presence and shape his biggest hits to date. At the end of December, Xavi debuted on the Billboard Hot 100 with not one but two entries: “La Diabla” and “La Víctima,” which have since reached peaks of No. 22 and No. 55, respectively. His global appeal is further evidenced by his presence on the Billboard Global 200 and Global Excl. U.S. charts, with “La Diabla” reaching the top five on both.
“If you notice, Xavi is a kid who is not on social media much, so there is this mystery in [his] career,” López says. “People are eager to hear what’s next.” He adds that what Xavi has already released is only a preview of his potential: “This kid sings pop, mariachi, R&B — I mean, everything fits him… People will gradually see the different facets of Xavi.”
Having recently signed with WME, Xavi is already preparing for an upcoming tour. But as Seroussi sees it, there’s no rush. He compares Xavi’s development to that of award-winning superstar (and labelmate) Billie Eilish, emphasizing personal growth alongside musical evolution.
“When [Interscope CEO] John Janick signed Billie, she was 14. It took three years to develop her, not just as an artist, but as a person,” Seroussi says. “It’s about the experiences, the life lived that feeds into the maturity of songs and songwriting. That’s what we see in Xavi — a star who was always destined to shine.”
Xavi photographed on January 11, 2024 in Los Angeles.
Daniel Prakopcyk
This story will appear in the Jan. 27, 2024, issue of Billboard.
When Miley Cyrus’ “Flowers” debuted in January 2023, it topped the Billboard Hot 100 — and remained there for eight weeks. The album it introduced, Endless Summer Vacation (her eighth full-length and first on Columbia Records), went on to hit No. 3 on the Billboard 200. And a year later, the single and album both remain forces: At the upcoming Grammys, Cyrus (who has yet to win one) has six nominations, including song and record of the year nods for “Flowers” and an album of the year nod for Endless Summer Vacation.
Many of her closest album collaborators spoke to Billboard about how they came to take this creative trip with her — and why her Grammy recognition is long overdue.
All Aboard!
Mike WiLL Made-It, writer-producer: Since we’ve made so many hits over the years, Miley approached me and said she wanted me involved — she felt like this was going to be her best work yet. She has already explored so many different sounds, and she’s really on her songwriting. It’s always dope to work with her because she’s constantly pushing the envelope.
Michael Pollack, writer-producer: Miley and I had done a few writing sessions in 2021 with no real mention of an album. It wasn’t until we got back in the studio in January of 2022 that the momentum seemed to pick up and I started to notice Miley assembling Endless Summer Vacation.
Tyler Johnson, writer-producer: I think it was just part of being in the system after working on the Harry [Styles album Harry’s House]. And Miley’s team and our team — myself and Kid Harpoon’s teams — wanted to make it happen. We got together for a week at NightBird Studios [in Los Angeles] and wrote the song “Wildcard” and started our relationship with Miley. Six months later, after she heard some music that we had been working on with Kevin Abstract, she came over to do a potential feature on one of the songs.
Kid Harpoon, writer-producer: I’ve always been a fan. I just fanboy when she’s singing. When we [reconnected], she had some songs she liked but she didn’t have a production direction on them. The big thing for her was, “I want to make an album I’m proud of.”
Tobias Jesso Jr., writer: I ran into [Columbia CEO] Ron Perry at Adele [One Night Only] at Griffith [Observatory in L.A.]. He was like, “Hey, I’d really like to get you involved in this Miley thing.” In this particular session, I knew why Ron wanted me there: He wanted me to write a song on the piano with Miley. As soon as all the writers were there — Mike WiLL Made-It, Bibi Bourelly and me and Miley — I was like, “Why don’t we go to the piano and just try some stuff?” I think within 30 minutes, “Thousand Miles” was written.
Tobias Jesso Jr.
Justin Chung
Tyler Johnson
Cedrick Jones
Greg Kurstin, writer-producer: Ron Perry and [Miley’s co-manager] Jonathan Daniel both reached out to me about Miley. We initially got together to write songs and “Jaded” came out of one of our sessions with [writer] Sarah Aarons. We spent a lot of time at my studio. Miley is great to work with because she has a clear vision of what she wants and she doesn’t stop until she gets it. She’s also a lot of fun.
Caitlyn Smith, writer: Since Miley cut our song “High” on her 2020 Plastic Hearts record, she and my co-writer, Jenn Decilveo, had been texting about the three of us getting together and writing a bit for her next record. It was a last-minute “Want to write this week?” in April of last year that led to a day in the studio.
Jenn Decilveo, writer: [Miley] sent me this idea, and then we got together with my friend BJ [Burton] and Caitlyn, and that was the start of “Island.” I think it was at Larrabee in the Valley [in L.A.] — 1-2-3 done. She’s such an incredible songwriter and had so much input melodically, lyrically, productionwise. She was involved in every aspect.
Maxx Morando, writer-producer: We were just hanging out, and I was working on stuff and she was working on stuff, and she heard the instrumental version of “Handstand” and was like, “Oh, I have an idea for the vocal.” I made [it] during COVID-19 — and I don’t even smoke that much weed, but I think I was really high when I made it.
Gregory “Aldae” Hein, writer: [Columbia Records head of A&R Rani Hancock] was a cheerleader for Miley to work with me. Ron Perry FaceTimed me and was like, “Hey, we’re going to bring you in with Miley. This is what we want from you.” I went in with her and it was just instant chemistry. The first day we ever worked [together], we wrote “Used To Be Young” in less than an hour.
Mike WiLL Made-It
Cam Kirk
Michael Pollack
Nesrin Danan
Stopping To Smell The “Flowers”
Pollack: “Flowers” was written in January of 2022 during a week of sessions at Sunset Sound [in L.A.]. The song came together organically, being written in its entirety at the piano. Initially the idea was slower and sadder, but both Greg [Hein] and Miley had the vision to make the song positive and free-spirited. We demo’d the song on Rhodes [piano] and left thinking it was a ballad — or at least I did. Almost immediately after, I remember being told, “ ‘Flowers’ is going to be the first single and it’s going to be produced out as an uptempo.”
Hein: Miley randomly texted us almost a year later, like, “Hey, just so you guys know, you have my first single.” Then she invited me to the music video shoot and I saw the scene where she walks up in the gold dress and I was like, “Oh, this is going to be a thing.”
Johnson: Ron Perry was really leading the charge of making sure “Flowers” and “Used To Be Young” were right. Those songs were definitely the priority, especially “Flowers.” But while we were working on that, we were doing other records, and it was actually [album track] “Rose Colored Lenses” that helped us gel.
Kid Harpoon: “Rose Colored Lenses” isn’t necessarily anything single-y, but we just loved it. Those songs are the soul of the record. “Rose Colored” was always the one that felt like the touchstone, but making sure that “Flowers” did its job in relation to that was important.
Johnson: It’s important for artists like Miley to have a level of autobiographical texture to their songs. Then you mix that with something people can move to, that feels new and retro at the same time, and it’s a really powerful cocktail.
Hein: It all comes down to, “I can love me better than you can.” That’s the all-encompassing lyric to me. I was in a city just now called Siguatepeque in Honduras and I was driving to meet a priest for my wedding coming up and there was no music playing in this city but “Flowers.” That one’s reach is just crazy.
Maxx Morando
Eva Pentel
Kid Harpoon
Josiah Van Dien
Vacation Scrapbook
Smith: Miley arrived at the studio wanting to write this idea called “Island.” She talked to us about how being in the spotlight since she was a kid has put her on a bit of an island from the rest of the world and how it’s beautiful but, at times, can be really lonely. I’m obsessed with the hook: “Am I stranded on an island or have I landed in paradise?”
Decilveo: I love that line, which is one she wrote, which I think sums it up. Being uber successful, uber everything — is it paradise, or are you stranded alone? Not being able to go out because you’re so famous and you can’t go to Trader Joe’s because people won’t let you walk down the aisles like a normal person.
Smith: Also, Miley’s mom came by for a bit that day, and she had told us about this “Smoke ’Em If Ya Got ’Em” hat that she had bought. Later that day, we thought it would be a great line to put in the song.
Jesso: I love [on “Thousand Miles”] how country she gets on “Pick up the phone and I call back home, but all I get is a dial tone. And instead of hangin’ up, I hang my head.” It was really cool to see Mike WiLL Made-It be part of that too, because it’s not something you imagine, but he was so into it.
Mike WiLL Made-It: Miley took the song and switched the direction. I was already married to what we made but she took it to Grammy collaboration level. She got Brandi [Carlile] on the song and that was the piece that was missing. That’s how we ended up with the banger “Thousand Miles” we hear today before every Delta flight.
Morando: For “Violet Chemistry,” [Miley] was like, “Do you think you could add some sauce into this song and spice it up?” [My friend Max Taylor-Sheppard and I] thought, “What if we did some Erykah Badu bridge with a stinky bassline and something crazy?” It happened in maybe 15 minutes. We like the idea of throwing a wrench in something — a tasteful wrench.
Kid Harpoon: They’re very similar, Miley and Harry [Styles]. They’re giant pop icons, but their process is like an indie kid that just wants to have fun and doesn’t really give a sh-t about all the pop stuff. They just want to make something creative, so for those kinds of brains, going in and trying to write a pop hit is going to completely destroy all their fun. Me and Tyler [engineered] an environment in the studio where you can just do whatever the f–k you want.
Jesso: Even if you had a day session with Miley, it wouldn’t feel like a day session because she gets real so quick. She has just been so exposed in her life that she’s like, “What have I got to lose?” That’s a very fertile place for creativity to live. You feel a jolt of this creative energy from her, almost at all times. It’s sporadic and it’s crazy and it’s wild — but it’s the best kind.
Jennifer Decilveo
Brantley Gutierrez
Greg Kurstin photographed on November 28, 2022 in Los Angeles.
Austin Hargrave
Destination: Grammys
Smith: She seems to have arrived at a place in her life and her career where she doesn’t want to chase but simply create from the heart. I remember her talking about how even though she was successful and had reached this place and level in her career, it still felt like a treadmill, and she still felt like she was always “chasing the carrot.” She seems to have entered a season of life where she has found some peace and clarity. I think it shows in this record.
Pollack: Over the years we’ve seen so many sides to Miley and her music. Endless Summer Vacation is a representation of what all those elements look like when they come together.
Morando: This has been a long time coming for her. Endless Summer Vacation is a fantastic album; on top of that you have her whole career and everything that she has done before. Now [she’s] at this pinnacle.
Hein: It’s her most mature body of work.
Mike WiLL Made-It: This is the year where she wins album of the year after all the growth and hard work. This album, she found and unlocked another sound, that poster-girl Miley sound that no one can replicate.
Caitlyn Smith
Robert Chavers
Gregory “Aldae” Hein
Sylvain Photos
Jesso: [2013’s] Bangerz was robbed. The Grammys need prison for Bangerz not being nominated for album of the year. Aside from that, I think it’s time for her to get what’s due.
Kid Harpoon: I still love Bangerz. It’s a classic. The thing I’ve always felt with Miley is that everyone wants Miley to win. She represents that part of everyone who doesn’t give a f–k and just wants to enjoy their life. I think this is a culmination of years and years of just being an absolute boss. People think, “Oh, someone writes Miley’s songs,” or “someone tells her where to stand, someone does this, and the record label says this,” but it’s not like that, and it’s a narrative that I just don’t think is helpful. And someone like Taylor [Swift], she’s helped change that narrative. That’s why I’m proud of Miley, because the Grammys will mean more, in a way, [now]. [A Grammy win is] recognition by your creative peers that you created this, and she really did.
Johnson: Without the Grammy, people are [still] singing the song. People are living their lives to this music. That’s the point of it. Grammys are a reflection of that already achieved milestone. We’ve already won — this would just be a bonus.
This story will appear in the Jan. 27, 2024, issue of Billboard.
“Shellback was bored,” ILYA says, reflecting on how he and the Swedish hit-maker ended up working together for the first time — ultimately changing the course of his career. Having grown up in what he calls “the hood of Sweden,” ILYA’s discovery of music production was a bit of a surprise — quite literally, as he found a CD of the music-making program Dance eJay in a cereal box. From there, he says, he “fell in love with creating.”
By his late teens, in 2005, ILYA signed a publishing deal with Warner Chappell Music and remembers “grinding, grinding, grinding… with not a lot happening.” Several years later, he met Shellback (Britney Spears, P!nk, Taylor Swift), who eventually asked ILYA what he was working on, and later suggested to his close collaborator Max Martin that they should all team up. “Coming up to that point, I had a lot of almosts,” recalls ILYA, now 37. “I had songs with One Direction that just fell off and didn’t make the albums. All those years were so important to learn how to act in the room, how to deal with people’s emotions and all these things leading up to when I got the shot from Shellback and Max.”
Almost immediately, ILYA scored a major win as a co-producer and co-writer on Ariana Grande and Iggy Azalea’s 2014 smash, “Problem,” which hit No. 2 on the Billboard Hot 100. “Every time I make music today, I try to channel the energy I had when we did ‘Problem,’ ” says ILYA, who has continued his relationship with Grande for a decade, leading into her current era. “Making that beat, it was like, ‘I’m just going to do me.’ And when that success finally happened… It was unbelievable.”
Ariana Grande, “Yes, And?”
“This whole song was her idea — she had a vision. I remember we were going through chords and she was like, ‘It needs to be more confident. It has to be more sassy.’ When Ari’s describing an emotion she wants to have, I instantly go, ‘What sounds can make that emotion come to life?’ And to me, the 909 drums are what that vibe is. In the bridge there are all these funny Mellotron sounds that are really ’60s, Beatles-esque, and a flute that Max played that I laugh at every time I hear it. Once we finished it, that’s when I fell in love with it.”
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Tate McRae, “Guilty Conscience”
“The first time I worked with [Tate] she seemed very unsure of everything. There was one song we did so many versions of because she couldn’t decide which one was the best. But I think growing up, she feels much more confident in what she likes, which helps me a lot. I’ve never finished a song as fast as this one… it was all her initiative. We wrote it and then had to turn it in that week or the week after. Everything [came] from whatever happened that day.”
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Conan Gray, “Never Ending Song”
“Conan started working with Max for a few days and they cracked this sonic direction, but not the details. And then Max came to me and was like, ‘Conan would love to work with you for this next round.’ Once the song was done, [Max and I] spent a lot of time running stuff through analog gear. Sometimes it’s cool if a song sounds like it’s made quickly — but the details and tasteful stuff that you can get from analog gear, you can’t beat that.”
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This story will appear in the Jan. 27, 2024, issue of Billboard.
When 9-year-old Coco Jones was first trying to break into the entertainment world — auditioning and sitting in business meetings with strange executives — her mother would sometimes give her a secret signal.
“If my mom grabbed her earring, that meant, ‘You need to sing.’ And I’d sing,” Jones recalls with a laugh. “I spent a lot of time perfecting the a cappella.”
That early confidence-building lesson has served Jones well. At 12, she embarked on the path to tween stardom with roles on Disney Channel shows and films like So Random! and Let It Shine; more recently, she won the role of Hilary Banks on Peacock’s Fresh Prince reboot, Bel-Air. And now, it has helped her become one of R&B’s most promising rising stars, signed to High Standardz/Def Jam Recordings. “She’s one of the hardest-working artists that I’ve ever worked with,” Def Jam chairman/CEO Tunji Balogun says. “Coco is an artist with the confidence of a veteran but the energy of a newcomer.”
As Jones explains with characteristic conviction on the eve of her 26th birthday, she’s not simply an actress trying out a new side career. “I’m actually a singer who pursued acting at the same time,” she says. “But the acting caught on before the music did. Music has always been my comfort, my purpose — the driving force that has kept me in this industry.”
Powered by her compellingly soulful voice and self-assured moxie, the singer-songwriter had a major breakthrough in 2023. Her RIAA platinum-certified single, “ICU,” has now netted her Grammy Award nominations for best R&B song and best R&B performance — just two of five that Jones will vie for at this year’s event, along with best new artist, best R&B album for What I Didn’t Tell You (Deluxe) and best traditional R&B performance for her collaboration with Babyface, “Simple.”
“It feels surreal,” Jones says of her first-ever nominations. “And to see these other amazing women like [fellow nominees] Victoria Monét, SZA and Janelle Monáe who are paving different lanes for a modern R&B that can be so flexible and genreless … I commend us. But in another way, this feels like confirmation of my journey; that there can’t always be a storm. The weather has to change.”
Coco Jones photographed on January 5, 2024 in New York.
Jai Lennard
Jones began that journey 17 years ago in Lebanon, Tenn., as a kid auditioning and entering talent competitions, singing songs of raw emotion way beyond her years that her mother, Javonda — who, Jones says, studied music in school and did some background singing as well — introduced her to, like Aretha Franklin’s “Chain of Fools.”
In 2011, Jones landed a recurring role on Disney’s musical sketch-comedy series So Random! and the next year, she co-starred in the Disney film Let It Shine. Five Let It Shine tracks she sang on — “What I Said,” “Whodunit” (with Adam Hicks), “Me and You,” “Let It Shine” and “Guardian Angel” (the latter three collaborations with actor-rapper Tyler James Williams) — launched her onto the Billboard charts for the first time in 2012, as all made the Kids Digital Song Sales list.
But Jones wanted to be a singer-songwriter in her own right. And though Hollywood Records released her 2013 EP, Made Of (which reached No. 10 on the Heatseekers Albums chart), the label dropped her the following year. Two more independent EPs followed (2017’s Let Me Check It and 2019’s H.D.W.Y.); in between, Jones continued acting, including in the 2016 film Grandma’s House, the 2018 TV series Five Points and the 2020 film Vampires vs. The Bronx.
By the time she landed those projects, Jones had forgone college, moving to Los Angeles at 17 to further pursue her dream of becoming a singer-songwriter. “That was a key sacrifice: comfort,” Jones says of making the decision. “I didn’t choose the route that was expected and thought things would happen immediately. But it didn’t work out that way. Without a continuous source of income, I was living off my savings as a Disney kid. So [as a young adult] it was getting real. I could only be a young girl following her dreams for so long. But I got to live, make friends, fall in and out of love … be normal — which helped me find my own voice, my sound.”
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In 2020, a major turning point occurred when a fan from her Disney days asked on social media what was up with her career. Jones responded to the query on YouTube, sharing the struggles and second-guessing she had faced as a Black female artist while “opening doors for people to see me as an adult.”
“Instead of internalizing that comment, Coco made a video to give fans and others information and context [about her industry experiences],” Def Jam’s Balogun says. “Then she started doing covers of popular R&B records [Mary J. Blige’s “Real Love,” Brandy’s “Full Moon”] that she posted on TikTok and YouTube that started to reframe conversations about her as an artist. And when she got on Bel-Air, that gave her a new audience who may not have known she does music.”
Jones’ work ethic, focus and determination are what initially impressed Jeremy “J Dot” Jones (no relation) — the founder and CEO of High Standardz, a joint venture with Def Jam — who signed her in summer 2021, before her audition for Bel-Air.
“Before I even got to the music, I saw how professional and on point she was about her vision for what she wanted to do and how she wanted to do it,” J Dot recalls of first meeting Jones. “And then there was the voice, which blew me away. So I felt that with the right plan, the right producers and time to grow in the marketplace, she would have a strong opportunity to stake her claim in the game. Between the loyal Disney fan base, the R&B covers, Bel-Air and seeing how much she has grown artistically from being a child star, I definitely think fans who felt like Coco didn’t get a fair shot early on were ready to see her win.”
With the breakout success of “ICU” from her What I Didn’t Tell You EP, Jones has finally graduated from Disney star to adult singer-songwriter on the rise. “This is who I am offscreen, without a script,” Jones says of the EP’s songs about relationships, love and heartbreak. “These are my own secrets, my own life.”
Coco Jones photographed on January 5, 2024 in New York.
Jai Lennard
The pureness and clarity of Jones’ full-bodied vocals call to mind R&B’s traditional soul roots and its 1990s heyday, but she puts a modern spin of her own on the proceedings. “ICU,” her aching examination of the painful withdrawal and residual feelings after a romantic split, spent four weeks at No. 1 on the Mainstream R&B/Hip-Hop Airplay chart; it also reached No. 6 on Hot R&B Songs and has earned 175.6 million official U.S. streams (through Jan. 4), according to Luminate.
Follow-up single “Double Back,” which samples the SWV hit “Rain,” reached No. 21 on Mainstream R&B/Hip-Hop Airplay. And Jones is on the road to becoming an in-demand collaborator as well: She guested on Brent Faiyaz’s summer 2023 top 10 R&B hit, “Moment of Your Life,” and more recently paired up with ascendant pop singer and fellow actress Reneé Rapp on the remix of Rapp’s “Tummy Hurts.”
“Def Jam and High Standardz wanted to make sure the R&B audience understood, accepted and championed Coco,” says Balogun, whose roster also includes rising R&B stars Muni Long and Fridayy. “We also focused on making sure people saw her perform live [either] on her tour, the Soul Train Awards [or] other shows. The report card in R&B is live performance and what matters to the core base is, ‘Does it sound and feel as good as the album?’ She has been able to live up to that.”
With filming of season three of Bel-Air starting at the end of January, Jones is also working on her debut album, due later this year. But she says fans shouldn’t simply assume it will be part two of the EP.
“That story has been told,” Jones says. “Between this taste of success and being on tour, I’ve learned so much that I can’t be anything that I was. The most raw and authentic version of whatever you’re doing is going to win. You just have to be willing to bare your spirit.”
This story will appear in the Jan. 27, 2024, issue of Billboard.
As two of the music industry’s most in-demand studio engineers, Serban Ghenea and his son Alex Ghenea are accustomed to being grilled about their signature techniques, as if making a hit record is about following some mysterious magic recipe.
The truth, says Serban, 54, is both simpler and a bit more complicated than that. “It always comes down to what the artist is looking for, or the producer, and how to get there. And that means a lot of different things for different artists.”
It’s reasonable enough to think the Gheneas have some secret sauce. With a credit list that spans the mightiest voices in pop past and present — including Taylor Swift, Michael Jackson, Adele, Bruno Mars and Justin Timberlake — and a staggering 19 Grammy Awards, Serban is one of the most prolific engineers in the world.
Alex, 28, has been a rising star ever since he remixed Adam Lambert’s “Better Than I Know Myself” in 2012 at age 15; since then, he has amassed a résumé of blockbuster credits with the likes of Ariana Grande, Khalid, blackbear, P!nk, Katy Perry and Selena Gomez.
These days, the Gheneas — who take on projects independently, though they informally weigh in on each other’s work — both are based at MixStar Studios, a private facility in Virginia Beach, Va., operated by Serban and Grammy-winning engineer John Hanes. Recent MixStar projects include The Rolling Stones’ “Angry” (mixed by Serban) and Halsey and Suga’s “Lilith (Diablo IV Anthem)” (remixed by Alex).
At this year’s Grammys, the two have eight nominations between them — including competing nods (two for Serban, one for Alex) in the new best pop dance recording category. That’s already cause for celebration for the duo, who are characteristically humble when considering the possibility of both father and son taking home trophies. “We’ll figure that out if that happens,” Serban says. “I don’t want to jinx it.”
Alex, you grew up in the studio, watching your dad. Serban, what did you think when he started to express an interest in the work?
Serban Ghenea: From way back in the day, I would check my mixes in the car, listen to what I was working on the day before. It’s part of the process. He was in a car seat, and he’d be sitting there, listening, and asking, “What’s that sound?” And I’d be, “Oh, that’s a triangle.”
And he was interested in music. He played drums; he started playing early. By the time he was 16, I got him Logic and a Mac, just to learn to mess with it. I didn’t expect much, but next thing I know, I come in one day and he’s working on something that sounded familiar.
Alex Ghenea: A Demi Lovato song.
Serban: Yeah, “Skyscraper.” He found an a cappella [recording] online and built a whole new track around it, just with Logic. I was like, “Holy sh-t, what are you doing?” He said, “I’m just playing around.” I said, “Here, listen to these songs and see if you can figure out how they make them and try to re-create it.” And so, he did a remix. I never explained how to do that, and never expected it. We sent it over to Disney —
Alex: It led to an Adam Lambert remix.
Serban: That opened the door for him doing a ton of remixes.
Alex: I think I was about 15 years old.
Did your dad have to explain to you that this wasn’t the typical career trajectory?
Alex: When I was a kid, I remember specifically, he said, “Forget about music; you should go study business or go be a lawyer,” and I actually ended up going to business school and studying marketing and I married a lawyer. So, I kind of took his advice.
Serban: He was on a path of doing remixes, and he was collaborating with a bunch of different people. Then, when COVID-19 happened, he was living in Los Angeles, and he came back [to Virginia Beach] that March and then the lockdown happened. He never went back to L.A. A lot of people that he was working with were writers; he would do the demos and rough mixes. So, when he was here, he just started to do that work, and it turned into mixing. And then, next thing you know, he was doing… What was the first big one?
Alex: [Blackbear’s] “hot girl bummer” with Andrew Goldstein, whom I’d met many years prior, during a writing-producing phase when I was living out in L.A.
Serban, in what ways have you passed your craft on to Alex?
Serban: The technical part of it he kind of just absorbed, being around and seeing it being done. I’d let him pick apart sessions and look at how things were put together. And I mean, anyone can learn that. The hard part is the aesthetic and trying to figure out what you should do. What do you like? What do you think people like? What do you react to? You only get that through experience and through listening.
Alex: Some of that early advice he gave me was, “Listen to a lot of music. Listen to stuff you like, listen to stuff you don’t like, listen to new stuff, old stuff.” You have to have a very wide palette of things to reference when you’re working on all sorts of songs and genres.
How much do you work together in the studio?
Alex: We don’t specifically work together, but now we’re sometimes on the same albums. Like with Tove Lo [Dirt Femme], I did a good bit, and he did some. Troye Sivan [Something To Give Each Other], that was about half and half. So, we’re working on the same projects, but it’s more of, I’d say, a collaborative thing. If I’m working on something and I’m like, “I think I’m at a good stopping point,” or, “I don’t know where to go next,” it might be cool to go play it for my dad.
Serban: We have the same manager, but Alex has his own clients. I have my own clients.
Alex: The biggest collaboration is probably figuring out what we’re eating for lunch at the studio.
Serban and Alex Ghenea have extensive mixing resumes — including shared clients like Ariana Grande, P!nk and Halsey.
blackbear: Gilbert Flores for Variety. Bruno Mars: Kevin Mazur/Getty Images. Cardi B: Ilya S. Savenok/Getty Images. Cyrus: Arturo Holmes/Getty Images. Francis: Sela Shiloni. Grande: Trae Patton/NBC/NBCU Photo Bank/Getty Images. Halsey: Samir Hussein/WireImage. Jepsen: Jasmine Safaeian. P!nk: Weiss Eubanks/NBCUniversal/Getty Images. Rapp: Santiago Felipe/Getty Images. Swift: Matt Winkelmeyer/Getty Images. Surfaces: Stefan Kohli. Swims: Steve Granitz/FilmMagic. The Weeknd: Pascal Le Segretain/Getty Images.
How do you balance serving someone’s vision with stretching yourselves creatively?
Serban: It’s so different now than it was when I first started mixing on a console. People are very attached by the time it’s approved and ready for us to mix; the direction of the record is kind of set. You can’t go crazy and take it off the rails, so you need to figure out, like Alex said, what needs to be improved. What do you not want to mess with, because you don’t want to break it?
Every song’s got its own signature thing that makes it unique and attractive. Sometimes it’s a little riff; sometimes it’s the way the whole beat feels. Or there’s a melodic thing in there, or the sound of the vocal, or sometimes it’s all of the above. But, at the end of the day, you’re just trying to facilitate and help get it across the line depending on what [the artist is] looking to do.
Serban, you have seven Grammy nominations this year, and Alex, you’re nominated for the first time. What does that mean to you?
Serban: Back in the day, I was a guitar player. My perspective was always, “Wouldn’t it be cool to do something as a musician and get a Grammy?” I never thought I’d be doing what I’m doing now. It’s the highest level of recognition. It never gets old. It’s hard to describe, but it’s definitely an exciting and appreciative feeling, because so many amazing musicians don’t get the opportunity.
Alex: I remember at age 16 or 17, being able to go with my dad and see the whole thing and watch him win a few. Being around all the musicians and producers and seeing what that world is like, I remember always wanting to be a part of it, thinking, “Man, I hope one day I get to be up on the stage, or at least have a shot at being nominated.” To actually see that come to fruition is pretty humbling.
You’re up against each other for best pop dance recording — Serban for Bebe Rexha and David Guetta’s “One in a Million” and David Guetta, Anne-Marie and Coi Leray’s “Baby Don’t Hurt Me,” and Alex for Troye Sivan’s “Rush.” How does that feel?
Serban: Well, I hope he wins.
Alex: Just to be up there with [nominees] Calvin Harris and Kylie Minogue and all that, that’s already a win.
Serban: Yeah, the Grammy itself is not the end goal. It’s a nice recognition and pat on the back and makes you realize that maybe what you’re doing may be on the right path, but it’s not the end-all.
Alex: It’s confirmation that what you’re doing is in the right direction.
This story will appear in the Jan. 27, 2024, issue of Billboard.
On the Friday before his Saturday Night Live debut, Noah Kahan is still nursing the wounds from an L he took at 30 Rock earlier in the week.
Kahan, the show’s next musical guest, was filming SNL’s obligatory midweek ads alongside cast member Sarah Sherman and host Emma Stone. “I always thought that I could be, like, a funny actor,” says the rising singer-songwriter — who is, indeed, pretty funny on social media. “Did not go down like that.” While Sherman and Stone easily bantered, the usually witty and loquacious Kahan stood stone-still, giving wooden readings of his couple of short lines.
“I was definitely super-nervous and just kind of like, ‘Oh, my God,’ ” recalls Kahan, 27, still in slight disbelief at his own frozenness. “I feel like I’m usually able to navigate through [moments like that] and make it look OK. But that one, I was like, ‘Man, I just got dominated by Emma Stone and Sarah Sherman.’ ”
It’s a minor loss worth noting — simply because Kahan has had so few over the last year-and-a-half. After an occasionally frustrating first seven years on a major label — he signed to Mercury Records/Republic Records in 2015, recording two albums in more of a folk–pop, James Bay-esque mold — Kahan finally struck pay dirt with 2022’s Stick Season, following both a sonic pivot to alt-folk and a thematic shift to more personal, geographically specific writing based on his experiences growing up in northern New England. The rousing title track went viral on TikTok that summer, and the album debuted at No. 14 on the Billboard 200 in October, Kahan’s first time making the chart.
But 2022 was just the warmup for the cold-weather singer-songwriter, whose sepia-toned ballads and stinging-throat stompers — as well as his breakout hit, named for the time of year in the Northeast when the trees go barren — have made him something of an unofficial ambassador for late autumn. Kahan’s crossover became undeniable in June with the release of his Stick Season deluxe edition, subtitled We’ll All Be Here Forever.
The reissue shot the album to No. 3 on the Billboard 200, largely on the strength of seven new tracks — one of which, the barnstorming, back-of-a-cop-car lament “Dial Drunk,” became his first Billboard Hot 100 hit, after an extensive tease on TikTok. That song went top 40 following the release of its remix featuring fellow Mercury/Republic star Post Malone — which also kick-started a run of new Stick Season remixes, with guests like Kacey Musgraves, Hozier and Gracie Abrams, who boosted their respective tracks onto the Hot 100 for the first time.
Noah Kahan photographed on December 1, 2023 in New York.
Wesley Mann
As Kahan talks to Billboard in December, he’s also ending 2023 with a number of notable firsts: his first Grammy Award nomination (for best new artist at the Feb. 4 ceremony), the announcement of his first major festival headlining gig (Atlanta’s Shaky Knees this May) and, of course, that SNL debut — which he had originally manifested in a 2021 tweet (“I wanna perform on SNL I don’t even care if it’s a off-brand version called Sunday Night Live”).
And in the end — even if his underwhelming teaser performance didn’t lead to any acting opportunities on his episode — his ripping performances of “Dial Drunk” and “Stick Season” still made for an overall win. Now, with winter on the horizon as we speak, the self-aware Kahan jokingly wonders if his appropriately dominant late-year run may be coming to its seasonal close.
“My time is ending, and we’re going into Bon Iver era now,” he says with a laugh. “He gets the baton.”
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Much like the trees’ gradual-then-sudden shedding of their autumn leaves, Stick Season’s takeover may seem — to anyone who wasn’t paying attention — like it came out of nowhere.
But Kahan had been growing his audience steadily, albeit slowly, for nearly a decade. It helped that he had the continued faith of Mercury/Republic, which longtime co-manager Drew Simmons says believed in Kahan’s talent from the first moment he auditioned for the label.
“He just played a couple of songs acoustic for them in their lounge space — and I remember [Republic founder and CEO] Monte Lipman popped in for a minute and was basically like, ‘Sign this kid tomorrow,’ ” Simmons recalls. “He said to Noah, ‘You have no idea how good you are.’ ”
Kahan’s first two albums, 2019’s Busyhead and 2021’s I Was / I Am, showed his talent and promise — particularly his ability to build worlds within a song and his ease with writing and performing shout-along choruses — but their brand of folk-pop aimed perhaps a little too squarely for a top 40 crossover bull’s-eye and suffered for their studiousness. But though both sets’ commercial performance was underwhelming, they allowed Kahan to develop his chops as a road warrior, gigging constantly around the country at midsize venues and developing a devoted following. “Noah’s story is one of proper artist development,” Simmons says. “He’s eight, nine years into his career, but those were really important years for his personal growth, his songwriting growth, his ability to own a live stage.”
Noah Kahan photographed on December 1, 2023 in New York.
Wesley Mann
But it was Kahan’s Cape Elizabeth EP, released between his first two albums in 2020 at the early height of the COVID-19 pandemic, that offered a blueprint for his later Stick Season success. He pulled back on the busy top 40 production and penned four of the EP’s five intimate tracks without co-writes — and while Cape Elizabeth made minimal mainstream impact, fans’ immediate connection to it showed that Kahan was on to something.
“The path he is on now started during the pandemic while he was home in Vermont and we were all trying to figure out what to do,” says Ben Adelson, executive vp/GM at Mercury. “He had written a lot of great folk songs that he wanted to self-record at home and that became Cape Elizabeth. We fully supported it, and that really helped set the stage for what has come.”
It also helped that around the same time, the mainstream winds were starting to blow back in Kahan’s direction. TikTok’s rise to prominence had provided the world a new, effective communal space for sharing music. And as the global pandemic forced everyone indoors (and inward), Kahan’s brand of introspective, reflective songwriting suddenly found an audience in listeners yearning for simpler times.
That shift could be seen in the slow-building success of organic-sounding, Americana-leaning country singer-songwriters like Tyler Childers and Zach Bryan, both of whom grew star-level followings in the last few years. And of course, no one forecast (or accelerated) the changing tides more than Taylor Swift, whose pair of rootsy 2020 surprise releases (folklore and evermore) put up equivalent numbers to her more pop-oriented releases and effectively raised the commercial ceiling for main-character alt-folk, a more Gen Z-friendly revival of the folk-pop boom of the early 2010s.
“The biggest artist in the world is writing very grounded folk music that tells stories,” recalls Kahan of Swift’s pivot. “And it allowed a huge new audience to find interest in that and to tap into that world. You know, some of these kids might not have been listening to music when Mumford & Sons, when Lumineers [were first around]. Taylor doing that brought that new generation to folk and folk-pop. And I definitely think that helped bring visibility, and some sort of significance, to what I was doing.”
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Nearly a decade since the commercial heyday of those strum-and-stomp hit-makers, they remained core influences on Kahan — “I never stopped f–king listening to Mumford & Sons,” he says — so when he decided to head in a new creative direction, alt-folk was a natural home for him. But while most of those groups tended to go lyrically broad with their arena-aimed anthems, Kahan narrowed his writing focus to his own experiences: growing up in Strafford, Vt., and Hanover, N.H., and the struggles with anxiety and depression he’s still navigating today.
“I like to think that storytelling is something that can always bring success, if you tell it in the right way and if you tell it with the right intention,” he says. “And so my intention behind this project actually was really pure — just to talk about New England and to talk about my childhood and my family. I wanted to examine those things, and I wanted to think about my hometown and think about my parents and think about my journey with mental illness — and I have a hard time doing that without writing songs.”
Unlike the previous generation of alt-folkies, Kahan is also, well, funny. His brand of humor is unmistakably influenced by his Jewish heritage on his father’s side — he refers to himself as “Jewish Capaldi” at live shows and says “sometimes I just feel like Larry David walking around” — and makes for a marked contrast from his avowedly straight-faced, chest-pounding antecedents, many of whom sang implicitly or explicitly about Christian themes.
“Growing up half Jewish and having this face on me… it has kind of been a big part of my identity,” he says, laughing. “I’m not going into a song, ‘Let’s get this one extra Jew-y.’ But I think it plays into the cultural aspect of [my music] — into the humor. And down to my diet. Like, I got the acid reflux stomach, just like my dad.”
Noah Kahan photographed on December 1, 2023 in New York.
Wesley Mann
Religion aside, Kahan’s mannerisms — the mile-a-minute speaking, the gently anxious energy, the self-deprecating and filter-free humor — should be familiar to anyone burdened with both an overachiever’s self-confidence and a late-bloomer’s insecurity. Ultimately, the biggest factor in Kahan’s leap to stardom might be the generation of terminally online, oversharing introverts that recognizes itself in his personality (both onstage and on social media) as well as in his lyrics. And that manifests at his shows, which are increasing in size — beyond festival headlining, Kahan will embark on his first amphitheater and arena tour this summer — without losing their immediacy and intensity, as crowds in the thousands now shout Kahan’s incredibly personal words back at him.
“No one else can tell my own story,” Kahan says. “And if people want to hear your story, then you’re in a really awesome position, because you hold the key to your own memories and people are interested in what those memories mean to you — and find connections to their own memories, to their own lives.”
While Kahan may have joked in December about passing the folk torch to Justin Vernon — the genre’s esteemed dead-of-winter representative — Stick Season actually has no end in sight. Kahan’s touring in support of the album will take him through Europe and Canada the next few months, before bringing him back to the United States this summer. Meanwhile, the remixes continue to roll out, most recently one with Sam Fender — maybe the closest thing to Kahan’s northeast England equivalent — on late-album highlight “Homesick.”
Most remarkably, the title track that kicked off this Kahan era a year-and-a-half ago is still growing on the Hot 100, recently hitting the top 20 for the first time, while the album it shares its name with snuck back into the Billboard 200’s top 10. Kahan also just announced a new Stick Season (Forever) reissue, due Feb. 9, which will include the entirety of his latest deluxe set, plus all of his previously released recent collaborations, two fresh ones and a new song, “Forever.” “We’ll All Be Here Forever” is starting to sound less like a lament and more like a premonition.
At a time when most albums struggle to maintain listener attention for a full month, let alone a year or longer, the extended impact of Stick Season is stunning — and Kahan and his team have savvily maximized its longevity, resulting in one of the biggest glow-ups a new artist has experienced this decade. He now counts superstars like Bryan and Olivia Rodrigo as both friends and peers; the latter covered “Stick Season” for BBC Radio 1’s Live Lounge and even sent him flowers after his best new artist Grammy nod, an award she herself won two years earlier. (“It was so incredibly sweet… she’s just a star, and she’s so nice,” Kahan says.)
It’s reasonable to wonder, at this point, if there’s a Stick Season saturation point — both for fans and for Kahan himself. He played over 100 gigs in 2023, and at press time, already had almost 80 on the books through September, with more likely on the way. With the number of opportunities available to him increasing along with his popularity, it’s a potentially perilous time for an artist who has been open about his mental health struggles — particularly while on the road — and who has waited for his moment as long as Kahan has.
“I have a real scarcity mindset,” he says. “Who knows when this will come again? So you have to take advantage of every opportunity. I think that mindset makes sense in a lot of ways, but in some ways it hurts you. Sometimes I overextend and feel like I’m overpromising and not able to deliver when the moment actually comes.”
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To that end, Kahan and his team have focused on how to balance his drive and his overall well-being. “We are saying no to a lot more than we ever have in the past,” Simmons says. “But I think he wants to make the most of this. He wants to be around for a long time, and he wants to put the work in, and he’s not afraid of that. So he’s kind of applying the mentality he had from the first seven or eight years of his career… it’s a grind, and it’s a lot of travel, a lot of work. But he is up for it.”
When Kahan does finally leave Stick Season behind, he’ll do so with the kind of established rabid fan base and artistic freedom to make him the envy of nearly every current performer not named Taylor Swift or Beyoncé, and plenty of room still to grow. Still, Kahan is ambivalent about how much bigger he even wants to get. He cops to being “super-competitive” both creatively and commercially, but also recognizes that “the level of microscopic attention that that next level seems to bring” might not necessarily be the best thing for him.
“Some days I’m like, “Man… I want to play f–king Gillette [Stadium] next!’ And then sometimes I’m like, “Whew, let’s just go back and play [New York’s] Bowery Ballroom and, like, chill out and play a bunch of acoustic songs,” he says. “I have to fight back against the next ‘more more more’ thing sometimes. Because it never really brings you whatever you think you’re going to get from it. It never brings you the total satisfaction and, like, self-peace that you think it would.”
Ultimately, though, he’s satisfied with his hard-earned level of current success and somewhat Zen about what may follow — even accidentally echoing the subtitle of the latest Stick Season edition while explaining his mindset.
“I think it’s about being optimistic about the future, but also being realistic about what you’re going to feel when you get there. And realizing that if you feel good here — and we’re here forever — then we’d be OK.”
This story will appear in the Jan. 27, 2024, issue of Billboard.
In 2019, Alabama-born country–rock quintet The Red Clay Strays were plugging away at building a core fan base, playing small clubs and festivals around the Southeastern United States in hopes of exposure. “We were a bar band at the time, playing honky-tonks [with] no stability, really just chasing the dream,” harmonicist/guitarist/vocalist Drew Nix says. In the same breath, he acknowledges the toll such commitment took on their romantic partners. “We were like, ‘Our women have the short end of the stick of this. I wonder why they even like us.’”
The notion led Nix and the group’s lead singer Brandon Coleman, along with songwriter Dan Couch, to write “Wondering Why,” the band’s breakthrough hit from their 2022 album Moment of Truth, putting them on the mainstream map.
The bluesy romantic ballad depicts a committed, if unlikely, love story between an upper-class woman and a working-class man. (“I don’t know what happened, but it sure don’t add up on paper/ But when I close my eyes late at night, you can bet I thank my maker,” Coleman croons in the opening verse.) More than a year after its release, “Wondering Why” made its debut on the Billboard Hot 100 — in late December, no less, even amid the typical influx of holiday songs on the all-genre chart. Now, the band’s first entry rises to a new No. 71 high on charts dated Jan. 20 as it builds at radio and streaming.
Composed of Coleman, Nix, Zach Rishel (electric guitar), Andrew Bishop (bass) and John Hall (drums), The Red Clay Strays have been making music since 2016, with most of the group meeting during college or through prior gigs. Crafting an amalgam of rockabilly, gospel, soul, blues and hints of country, Coleman’s barrel-chested vocal and 1950s Johnny Cash-meets-Jerry Lee Lewis onstage aesthetic shape what he refers to as “non-denominational rock’n’roll.”
While crafting its sound in the local circuit, the independent band began to add pieces to its team, including Conway Entertainment Group’s Cody Payne as manager. He first met the group in 2019 as a booking agent and later began working with the group through the company’s management arm, Ontourage Management. As his position continued to grow, so did the group’s fan base within the community and online: by the time the members felt ready to record a debut album, Payne played an instrumental role in igniting crowdfunding efforts to help with the financial struggles of paying for studio time.
“I built it on their website, straight PayPal,” Payne says. Despite not having an official monetary goal in mind, he recalls thinking that $30,000 would be enough to get the job done — and was floored as the total quickly soared past that number. “The first week we did over $50,000; by the end of it we had about $60,000.”
The Red Clay Strays
Macie B. Coleman
The Red Clay Strays
Macie B. Coleman
Using analog methods at a Huntsville, Ala. studio, the band spent just over a week creating Moment of Truth, which was subsequently self-released in April 2022. Though it was initially met with tepid commercial returns, at the start of the following year, Payne hired Coleman’s younger brother, Matthew — who is also one of the band’s primary songwriters — as a videographer to help grow The Red Clay Strays’ online presence. The band also signed with WME for booking representation in January 2023, and within the span of a few months, announced a series of high-profile opening gigs for Elle King, Eric Church and Dierks Bentley.
In May, the band began taking meetings with a handful of labels, with the members parsing the decision of whether to sign or remain independent — until they met with Thirty Tigers co-founder/president David Macias. “It just made more sense for us,” Coleman says. “Instead of giving us the dog and pony show, David gave us straight advice. There was no pitch. That’s what I wanted to hear. If I’m betting on anybody, I’m betting on us every time.” By September, following months of touring festivals including Lollapalooza and CMA Fest, The Red Clay Strays had officially signed to Thirty Tigers.
With Matthew’s help, the band began to upload an influx of clips, largely consisting of live performances, to TikTok, Instagram and Facebook. “He was putting out reels and social numbers kept going up,” Payne says. “Wondering Why” has soundtracked more than 71,000 TikTok videos to date, along with a lyric video for the song that has compiled more than 2.5 million YouTube views.
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In the time since, “Wondering Why” has grown across formats and genres: on charts dated Jan. 20, the breakthrough hit holds at highs on Billboard’s Hot Rock Songs and Hot Rock & Alternative Songs charts, reaches a new No. 19 best on Adult Alternative Airplay and sits at No. 22 on Hot Country Songs. Labels have again reached out, says Payne, though the band has no plans to move from Thirty Tigers.
Additionally, despite plans to release a follow-up project by early summer, the recent chart success has spurred second thoughts to “let ‘Wondering Why’ and Moment of Truth breathe a bit,” Payne adds. When the new album does arrive, it’ll boast production from Dave Cobb, thanks to Conway Entertainment Group’s Brandon Mauldin setting things in motion with mutual connection Shooter Jennings. “Since we’ve started, the goal from day one was to work with Dave Cobb,” Coleman says. “The fact that it actually happened is surreal.”
The Red Clay Strays
Macie B. Coleman
From left: Drew Nix, John Hall, Brandon Coleman, Andrew Bishop and Zach Rishel of The Red Clay Strays with their manager Cody Payne (third from left) in Red Rocks, CO.
Macie B. Coleman
In the meantime, the band will continue its Way Too Long headlining tour, in addition to more festival dates, including Boston Calling and Hinterland. Coleman knows as the hype for “Wondering Why” mounts, so too may the pressure to follow it up while the iron is hot — but he’s keeping his cool amid the band’s breakthrough moment.
“Everybody yelling at us to play it from the beginning of the show is kind of crazy, but it’s cool. I’m thankful for the recognition, but I always have it in my mind that people [go] viral for a month or two, then the next thing comes along.”
A version of this story will appear in the Jan. 27, 2024, issue of Billboard.
