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Last December, the Recording Academy convened a listening session of artists, label executives and stakeholders both in the United States and across Africa to discuss the rising influence of music coming from the continent. The meeting, which lasted several hours, was a key part of the process that led to the addition of a category that will be presented for the first time at the 66th Grammy Awards on Feb. 4: best African music performance.
“There’s a threshold that you like to see for a genre of music before it actually could make for a healthy category,” says academy CEO Harvey Mason Jr., who led the meeting alongside global music genre manager Shawn Thwaites. “When you talk about music coming from Africa, you’re seeing Afrobeats grow, you’re seeing amapiano and other genres coming out of the continent over the last three to five years. That started the discussions around, ‘Is it the right time?’ ”
The new category reflects the exploding commercial and cultural appeal of music by African artists in the United States. Its growth over the past few years has been almost linear: Davido’s 2017 single “Fall” was the first Nigerian song to be certified gold in the United States by the RIAA in 2020; Wizkid and Tems’ “Essence” became the first Afropop song to reach the top 10 of the Billboard Hot 100 in 2021; Burna Boy’s Love, Damini debuted at No. 14 on the Billboard 200 in 2022, becoming the highest-charting Afro-fusion album in chart history; and in May, Rema and Selena Gomez’s “Calm Down” became the first song to ever top both the U.S. Afrobeats Songs and Pop Airplay charts and peaked at No. 3 on the Hot 100. (“Calm Down” was released too early to be eligible.)
“I don’t think currently there’s better or more advanced music being made anywhere outside the continent,” says Seni Saraki, CEO and editor in chief of The NATIVE Networks, the Lagos, Nigeria-based media and content company that launched a joint venture with Def Jam in September 2022. “From what we call Afrobeats — which is, really, just popular music from Nigeria — through amapiano, the rap music, Afropop, I genuinely think this is some of the most exciting music in the world right now. And the academy is becoming cognizant of that.”
The new category is also an attempt to address some of the controversy that has arisen around the global music album award, renamed from best world music album in 2020 due to “connotations of colonialism,” but still seen as little more than a catchall for non-Western music. As the music industry has itself become more global, the academy recognized that the time had come to offer a home for music from the African continent. But it also goes beyond the popularity of Afrobeats, which itself is more of an umbrella term: The academy listed some 30 different genres that could qualify for the category, including alté, fuji and high life.
“People know about Afrobeats and they’re learning about amapiano, but they don’t realize there are so many other genres on the continent that are underserved, and they can’t just be put in a bulk category called ‘world music,’ ” says Tina Davis, president of EMPIRE, which has invested heavily in African music and artists. “And much respect to the Recording Academy because they actually took the time to want to find out. [Mason] went to the continent to just learn more about it.”
The industry has also taken notice. In the past few years, an explosion of new signings, joint ventures and licensing deals for African artists and labels from U.S.-based companies and distributors has brought a new generation of stars like Rema, Asake and Ayra Starr to join the continent’s established hit-makers. “There was a time a few years ago when I was at RCA and it seemed like we were the only ones on it,” says Def Jam chairman/CEO Tunji Balogun, who signed Tems and worked closely with Wizkid and Davido while an A&R executive at RCA and has since signed Adekunle Gold and Stonebwoy to Def Jam. “Now every week, there’s another label signing someone. The budgets are open.”
“I think you see more labels paying attention to it, you see the marketplace paying more attention to it; there’s a spotlight on it,” RCA co-president John Fleckenstein says. “The Grammys are the big leagues of awards, one of those artistic validations that many artists dream about. It’s a bit of an awakening that we are more global than we’ve ever been.”
There is, however, a little reticence around the new category; in the past, artists from genres like hip-hop, R&B and some of the Latin sectors have looked at the genre categories as boxes that merely nod to their music while gatekeeping them from the more prestigious general-field categories like song, record or album of the year. Further, a category called best African music performance, while welcome, is itself incredibly broad, covering a continent with 54 countries and 1.4 billion people.
“It’s a really important moment for the Grammys,” says Temi Adeniji, managing director of Warner Music Africa and senior vp of strategy for Sub-Saharan Africa. “But then the next step is, how do you actually roll this thing out? Even regionally — East Africa, Southern Africa, West Africa — it would be great to see a diversity of nominees, and that would reflect a real understanding from the Grammys of how large the continent is and how diverse the sounds are that are coming out.”
Talks of additional categories around African music, as well as a possible African Grammys, could be part of a future that Mason says this category is just the start of. “We want to serve music people, regardless of where they are,” he says. “I don’t know what that means yet, but we will continue to try and make sure that we are reaching as many music people regardless of their geography.”
The Potential Nominees?
Five songs that are in strong contention for a nod for the inaugural best African music performance Grammy.
Wizkid feat. Ayra Starr, “2 Sugar” (Starboy/RCA)
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Following the crossover success of his “Essence” (featuring Tems) was this breakout hit from the Nigerian superstar’s More Love, Less Ego album, featuring a powerful vocal from Starr, who is herself blossoming into a major force in African music.
Libianca, “People” (5K/RCA)
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With an arresting, emotional vocal performance, the 22-year-old Cameroonian American singer — who previously appeared on season 21 of The Voice — has captivated fans and the industry alike. “People” spawned remixes by artists such as Ayra Starr, Omah Lay and Becky G on the way to a long-running No. 2 peak on the U.S. Afrobeats Songs chart.
Davido feat. Musa Keys, “Unavailable” (Davido Music Worldwide/RCA)
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The lead single from one of the year’s best albums in any genre, “Unavailable” showcases Davido at his irresistible best, combining Magicsticks’ amapiano production with a slick verse from South Africa’s Musa Keys to craft one of 2023’s more enduring anthems.
Adekunle Gold feat. Zinoleesky, “Party No Dey Stop” (Def Jam)
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Insistent, urgent and eminently catchy, Gold’s debut Def Jam single blends the street melodies of fellow Nigerian Zinoleesky with his own knack for songwriting for a club banger with substance. It’s aspirational yet relatable, much like the album on which it appears.
Asake feat. Olamide, “Amapiano” (YBNL/EMPIRE)
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Asake’s meteoric rise over the past few years led to a headlining slot at Brooklyn’s Barclays Center in September. This track, alongside label boss and Nigerian music legend Olamide, is among his best, celebrating his trademark amapiano vibe and orchestral backing vocals, yet elevating both artists.
This story will appear in the Oct. 7, 2023, issue of Billboard.
As R&B superstar SZA has continued to ascend to the highest levels of popular music’s stratosphere over the past year — No. 1 hits, festival headlining slots, A-list collaborations, raves from critics and peers — her résumé still lacks a key item: major Grammy success. While SZA has been nominated for 15 Grammys — an impressive number, considering that as of the most recent ceremony, she still only had one full-length album to her name — she has just one win: in the best pop/duo group performance category, for her guest turn on Doja Cat’s crossover smash, “Kiss Me More.”
That seems likely to change at the 2024 Grammys, following the December 2022 release of her SOS, one of the most universally lauded albums of the past year. Not only did it draw near-unanimous praise, it also brought SZA to a new level of commercial dominance: SOS topped the Billboard 200 for 10 nonconsecutive weeks, with all 23 of its tracks hitting the Billboard Hot 100 — including breakout single “Kill Bill,” which became her first No. 1 on the chart. “There’s nobody close,” says artist development specialist and academy member Chris Anokute when gauging SZA’s 2024 Grammy credentials. “The girl has paid her dues. She has been releasing music for seven years. And she has made a multigenre, multiformatted album — the best multigenre, multiformatted record I’ve heard in years. And it deserves to be the album of the year.”
Indeed, the feeling among insiders that Billboard spoke with for this article is that SZA’s career has hit all the right beats for a Grammy artist since she signed with Top Dawg Entertainment (TDE) a decade ago — and that it’s time for the Recording Academy to properly recognize her. “The Grammys are supposed to reward artists who show development and growth; artists who were once opening up and then get to arena level,” one music industry veteran says. “The Grammys really should want to be behind the trajectory of an artist like that.”
A source on SZA’s team confirms that the label will run a traditional campaign for her and points to increased visibility from the second leg of her North America tour (which includes two late-October stops in Los Angeles), as well as a deluxe reissue of SOS — recently confirmed by SZA herself as being titled Lana, featuring “seven to 10 [new] songs” and coming sometime this fall. The team has also sent out SOS boxes to “partners at press, radio” and digital service providers that include the album on vinyl and CD, as well as a compass, ring, metal straw and cleaning brush.
“Such packages have become very effective through the years because that’s what helps make projects stand out,” says a veteran marketing strategist of the box set promotional strategy. “It’s about what’s going to remind people that this record is a contender.”
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While the album (and its accompanying singles, “Kill Bill” and the more recent top 10 hit “Snooze”) likely will be in the running, it’s working against the tide of recent history. R&B has had some success in the past decade within the all-genre Big Four categories, but the genre’s most successful artists in the general field have tended to be those who embraced more of a classic, retro-vibing R&B mold: Bruno Mars and Silk Sonic, H.E.R., Jon Batiste. Artists like SZA — whose R&B is largely rooted in hip-hop sonics (and who came up as the lone R&B artist on the rap-focused TDE) — have, like rap itself, struggled to gain that kind of Grammy recognition.
Anokute doesn’t necessarily see that lack of recent precedent as an issue for SZA’s chances, instead calling back two decades to a pair of artists whose blend of classic and modern soul sounds made them pop insiders and Grammy darlings. “To me, you could compare this SZA moment to Lauryn Hill’s and Alicia Keys’ big Grammy moments [in 1999 and 2002, respectively],” he says. “She has crossed boundaries, she has crossed race with this album. At the end of the day, popular is popular, right? … You can’t call pop music [only] music that is on top 40 radio. Pop music is the most popular genre. And at the end of the day, Black music is the most popular music in the world.”
No matter how popular her music is currently, SZA will still have her work cut out for her contending at next year’s Grammys, likely against some of the other biggest artists in the world right now — including Olivia Rodrigo, Morgan Wallen and of, course, three-time album of the year winner Taylor Swift. However, Anokute points out that no one, not even the galactically popular Swift, can boast the cross-demographic appeal that SZA now has: “In terms of the most popular record between all genres of people, SZA beats Taylor Swift. I don’t know anybody listening to Taylor Swift outside of mostly, you know, white people… But I know a lot of white people, a lot of Black people, a lot of Spanish people that are listening to SZA and are huge fans. I’m not saying that Taylor only appeals to white people or Caucasian people, but the majority of her fan base is not Black or brown. SZA’s is, but she also crossed over.”
And whether the Grammys ultimately reward SZA’s latest, one music industry veteran says that it is in the Recording Academy’s best interest to look forward with R&B as much as backward. “We appreciate [the recognition for] the Bruno Marses and the H.E.R.s — they’re a safe balance,” the veteran says. “I think the academy knows that to be a part of the future, they have to embrace the future… Can we prove the Rolling Stone guy [Jann Wenner] wrong? That’s what we should focus on.”
This story will appear in the Oct. 7, 2023, issue of Billboard.
“I don’t go on TikTok,” says PinkPantheress when asked whom she pegs as future TikTok stars. It’s surprising, to say the least. Few musicians have utilized the platform as expertly as she has over the past three years. What started out as a bet with a friend to prove she could crack its algorithm — “I told her I could make a viral video if I wanted to. And then I did,” she remembers — wound up launching what has turned out to be a fruitful career IRL.
“Once I figured out the algorithm, I was like, ‘Well, surely this would be able to blow up the music, too,’ ” she says. The 22-year-old English musician (who goes by various pseudonyms in lieu of her real name) is sitting in a midsize meeting room at the 1 Hotel in Brooklyn’s DUMBO neighborhood, where the décor — black leather, bare metal and treated wood everywhere — is working hard to make nature feel modern, but she looks effortlessly cool in baggy denim and a comfortable tank top. She’s polite and cordial, even though it’s clear she would rather be doing anything but an interview. “I was like, ‘Well, I might as well just try and see what happens. And even if I don’t get anyone listening to it, at least it’s out there and not just stuck on my laptop.’ ”
The songs that were hiding out on her laptop quickly found an audience. Her brand of drum’n’bass-meets-’90s pop/R&B tapped right into the heart of the zeitgeist, resonating with a generation of kids who don’t know life before the internet, smartphones and social networks but are downright tickled by the idea of a more analog lifestyle.
“When I posted my first song, people were commenting saying it was really good. And I saw people using the sound — like 200 uses in a day or something,” PinkPantheress says. “At that point I was like, ‘Wow, this is crazy.’ Imagine you have a song that you didn’t think anyone was going to listen to, to suddenly way more people than you expected listening to it.”
Lia Clay Miller
Uploaded three years ago on Christmas Day, the song was the Michael Jackson-sampling “Just a Waste,” and it showcased what has become her trademark style: throwing a disco ball drenched in despair into a blender to create something deceptively fun. But while PinkPantheress loves sampling, she’s weary of relying on its easy pleasures. “I always like to think that I’m adding something to [the sample], which is, like, relevant enough that suddenly it’s a new song. I just think too many songs these days are just an interpolation,” she says.
With hordes of new fans clamoring for more, PinkPantheress uploaded “Pain” in January 2021, a song that would have fit in perfectly with the Euro alt-pop invasion of the late 1990s. At only a minute and 39 seconds long, it’s really more of a ditty than a song — but manages to perfectly convey forlorn teenage love.
“Just a Waste” and “Pain” showcased a young, gifted songwriter, one who could succinctly capture and clearly telegraph universal feelings to make listeners feel as if she might be reading their DMs. Early on, unrequited love dominated her music. The feeling of “having someone that you’ve always wanted to see romantically but you’ve never managed to be able to and stuff like that,” she says. Now that she’s getting more famous, though, her music may soon have a more optimistic glint. “I guess the more I create music, the less I want to be stuck in that world.”
Born in Bath, England, to a Black Kenyan mother and a white British father, PinkPantheress was raised in Kent with her older brother. She took to music at an early age, learning to play piano and forming a rock band with a few friends while in grammar school. She spent most of her free time watching music videos and interviews on YouTube. By the time she got to college, she started making electronic music and experimenting with musical software to create her own productions.
To try out her songs, she wrote and produced for her friend MaZz. “I think, objectively, the songs were good songs,” PinkPantheress says. “She was kind of the [voice] and face for my writing.” But, like many talented songwriters, PinkPantheress soon “wanted more control over how I sounded.” She registered for SoundCloud under the name of her favorite Steve Martin movie and began uploading songs.
Lia Clay Miller
Nothing caught on — but when she took to TikTok in December 2020, seemingly overnight, she became an indie pop darling. “Pain” broke onto the U.K. Singles chart in August 2021 and peaked at No. 35. Later that year, she signed a deal with Parlophone and Elektra Records and released her first mixtape, To Hell With It. As booking offers came in for PinkPantheress — who had yet to perform live — her management at Upclose took things slowly, opting for smaller shows that allowed her to build an audience rather than going for festival stages.
“I remember my first few shows after my mixtape was out at the end of 2021 and [my management] were making me do rooms of like 100 people and 150 people,” she recalls. “The biggest room I did was probably 800. I remember thinking, ‘Why are these rooms so small?’ ”
“It has been superintentional,” says Jesse Gassongo-Alexander, PinkPantheress’ co-manager, when asked about helping her build a fan base after finding so much success online. “It was always a case of putting in the hard work and taking the slower route to build a foundation that is solid that’s going to allow her to stay here for a while.”
Her story resembles that of another young female artist who managed to parlay massive online success into real-world results: rapper Ice Spice. On paper, PinkPantheress and Ice Spice may seem like photo negatives of each other — one’s a brash rapper from the Bronx who has no problem putting herself in the spotlight; the other’s an introverted singer who prefers the solitary pursuit of songwriting to industry glad-handing — but to PinkPantheress, they’re more alike than different. So much so that she offered Ice a spot on the remix to her hit song, “Boy’s a liar Pt. 2,” earlier this year.
“I feel like I don’t have that many peers that exist in a similar space to me,” she says. “I’m not talking about levels. I’m talking about internet space. I think a lot of people see me as being this, like, internet cutesy teen-pop girl. I feel like she was one of the newcomers whom I got drawn to because, even though she does drill and rap, it still feels like she’s in the same cutesy world to me. And she’s Black too, and that was a big important part of it to me. I prefer to collaborate with other Black artists.”
Lia Clay Miller
The song became an instant hit, her biggest so far, debuting at No. 14 on the Billboard Hot 100 after going viral on TikTok. For many in the United States, “Boy’s a liar Pt. 2” was the first time they had heard PinkPantheress. It got her her first BET Award nominations (best collaboration, BET Her Award), landed her an MTV Video Music Awards nod (best new artist) and ultimately peaked at No. 3.
Many believe she’s a lock for her first Grammy nomination thanks to the song — if she had to guess, probably for best pop duo/group performance. She’s taken aback and amused when told about the drama that has surrounded the Grammy Awards’ classification of certain albums by Black artists — even more so when she learns how disappointed Justin Bieber was when his album Changes got the nod for best pop vocal album instead of best R&B album.
But even without a Grammy nomination, she can count this year as an unequivocal success. In addition to her biggest single yet, she appeared on Barbie: The Album — as good an “I’ve arrived” moment as any. But still, even as her career explodes, it’s surprising to hear that TikTok has taken a back seat.
“I didn’t leave it behind. I still post on it,” she says reassuringly. “I love using it to post my own videos, but I do not watch videos on there. Because like a year ago, I would scroll and I’d see too many TikToks about me. I was like, ‘I can’t do this anymore.’ ”
Makes sense. Her management team trusts her to make the best decisions for herself. “I think she has shown how globally intelligent she is by being one of the earlier trendsetters,” Gassongo-Alexander says. “Coming from TikTok and appealing to a wider audience and then knowing how to retain that wider audience.”
How does PinkPantheress plan to keep growing that audience? By keeping on keeping on, it seems. She’s uninterested in sacrificing her core audience at the altar of pop stardom. Thankfully, her music is naturally easy on pop fan ears. “What I’ve realized is that my natural way of writing is more pop-friendly than anything,” she says. “So even though the beats can be kind of alternative, I still write in a very standard structure. And I make sure all the lyrics are tangible. And because of that, I think that it has made the [music] that I’m doing very accessible to mainstream audiences. But my biggest fear is having people hear me do a [song] and recognize that I’m doing it for the wrong reasons.”
This story will appear in the Oct. 7, 2023, issue of Billboard.
The first time Gracie Abrams met Aaron Dessner, at his famed Long Pond studio near Hudson, N.Y., the pair wrote over 10 songs. “We hit it off,” recalls Dessner, 47, of their first session in spring 2021. That’s a bit of an understatement, considering what followed: Dessner went on to produce and co-write Abrams’ acclaimed debut album, Good Riddance, released in February and brimming with honest reflections sung in her delicate voice that float over intriguing chord progressions and indie-rock riffs. In June, following the album’s vinyl release, Abrams topped Billboard’s Emerging Artists chart.
In early September, following appearances by both on Taylor Swift’s Eras Tour (Abrams as an opener, Dessner as a guest), the duo played three sold-out, intimate acoustic shows in New York, Nashville and Los Angeles, where they performed songs of Abrams’ both old and new. The gigs bookended a recording pit stop at Long Pond. “We made a lot of music, and it feels really different than what we’ve done before… like the best stuff we’ve made,” Dessner reveals.
Abrams, 24, is one of the newest artists to become a Long Pond regular, joining an eye-popping group of talent that includes Swift, Ed Sheeran and, of course, Dessner’s band, The National — all of whom have been incredibly active in recent years, continuing Dessner’s streak as one of the most in-demand, and busiest, collaborators in music today. As such, and with Abrams a likely best new artist contender, could Dessner finally score a long-awaited nod for producer of the year, non-classical?
“I don’t know another person that could do what Aaron does,” Abrams says. “There’s a kind of sensitivity that doesn’t necessarily exist in most artist-to-producer relationships that I am aware of.”
What was it about Long Pond that felt immediately inspiring or comfortable?
Gracie Abrams: Everything. I felt really open as a result of the space feeling open, and it’s entirely a testament to Aaron’s entire personality. The place feels very inviting [for] sharing all your secrets and deepest, most private feelings without any hesitation.
When Gracie’s debut arrived, Aaron wrote on Instagram that it almost feels like you two are siblings. What’s the best example of that?
Abrams: I mean, maybe brutal truth all the time. I tell Aaron everything as soon as it happens to me, so I burden him with my life story in a way that I feel like only people who you’re related to by blood should have to take on.
Aaron Dessner: And I get to live vicariously through Gracie, which is really nice. (Laughs.) When you write songs and make music with someone — and when you make so much music as we have — it’s an intimate, vulnerable experience, so you get to know each other really well. And it’s also the thing that makes music most meaningful, I think, the friendships that you collect along the way. Because when I look back — I’m quite a bit older than Gracie, although we don’t feel so far apart — there are these friendships that I still have from different points along the way, and those are the mile markers. Because [as a musician] you don’t have a very normal life and you’re traveling all the time and kind of running on fumes and it’s so amazing but it’s also hazardous, being unstructured and not having your support system or your family close by a lot of the time. The only way I know how to do this is to grow close to people and learn from them. I always feel like I’m learning as much as anyone might learn from me.
What is the biggest lesson you have learned from each other?
Abrams: My identity now has been massively shaped by what I’ve learned in this relationship with Aaron the past couple years, not just musically — which it has entirely helped guide me in terms of self-trust — but just how to be a very decent person. Especially in the context of the music industry. I grew up in L.A. and started recording here first and it felt very different than when I went to Long Pond for the first time, and it really broadened my imagination for the kind of life that I could have if I’m lucky enough to do the thing that I love, versus what I assumed to be the blueprint that always secretly made me feel a little depressed.
Dessner: To be honest, I’ve never written songs in the room with anyone [before]. I would always make music alone or with my brother [Bryce]. Most of the time, I write the music first and then someone writes to it. That has been how The National worked and how I worked with [Swift] and other people. And Gracie came and we wrote together in the room, and it’s a scary thing because you don’t have the chance to be figuring out your brilliant idea. And I found I was even more comfortable doing it like that, where I would basically sketch [an idea] and Gracie could guide me or bounce off it in real time and write words and melodies. And then over time we got really good at it, and that’s what I ended up doing a lot with Ed Sheeran. I don’t know that I would have been able to do it had I not had that confidence from this.
Gracie Abrams photographed on September 1, 2023 at Long Pond Studio near Hudson, NY.
Wesley Mann
Aaron Dessner photographed on September 1, 2023 at Long Pond Studio near Hudson, NY.
Wesley Mann
Aaron, why do you think Gracie could be in the running for best new artist?
Dessner: Gracie is making incredibly compelling, emotionally direct songs that really resonate with her fan base. [She has] become an artist that’s clearly impacting a lot of people. And I think the record is one of the best of the year, and she’s one of the artists that should be in that discussion. I also think with all of this stuff, it’s subjective. It’s a total honor to be in any conversation about the Grammys and to win a Grammy, and of course it sounds like I have to say that, but a lot of my favorite artists have never been in that conversation. So I kind of take it with a grain of salt. I have a lot of respect for it, but at the same time if you don’t get nominated… it doesn’t diminish what you’re doing.
And Gracie, why should Aaron get a producer of the year nod?
Abrams: I don’t know another person that could do what Aaron does could make album of the year after album of the year. I can identify instantly whether or not Aaron has touched a song because you can feel it, and I can’t compare that to anything. It’s not something that I’ve found anywhere else. And I think also it’s so evident, like the songs that people fall in love with on all the albums that Aaron has made are the ones that really work. The ones that the die-hard fans want to hear and scream at the top of their lungs.
How do these sets you’ve been performing together compare to the stadium shows you both played as part of Swift’s Eras Tour?
Dessner: As much as I am close friends with and know Taylor well, you can’t believe that she pulls it off. It’s like, the best thing that has ever happened to live music in a way. And seeing Gracie play those shows [as an opening act] and seeing people in the stadium singing the songs, it’s a crazy moment in her career. It reminded me of, in a way, in 2007-8, R.E.M., on their final tour, invited The National to open for them, and that was this real moment for us because one of our favorite bands, a giant American rock band, was saying, “Come, we love you.” This is on a much bigger scale than that was, but it feels related, it feels like that really fueled us, and I can feel that in Gracie now, like there’s this confidence, and it’s exciting.
Abrams: There’s something about the scale of what Taylor has done that is unlike anything I’ve ever felt or known in my entire life, and I agree that it is the best thing that has ever happened to live music. Just to be in a place where that many people are equally moved and emotional and down to express it as loudly as possible, it’s really unbelievable. That feeling, though — being in a stadium, at least a Taylor Swift stadium, and these intimate rooms — is very connected, which sounds wild maybe. One of the many millions of things I learned this summer is, she does actually make it feel like you’re on another planet and like it’s just you and her in the room. And I’ve been lucky enough to see the show so many times and I’ve watched it from every possible place in the stadium, and that’s true every time.
From left: Gracie Abrams and Aaron Dessner photographed by Wesley Mann on September 1, 2023 at Long Pond Studio near Hudson, NY.
Wesley Mann
From left: Aaron Dessner and Gracie Abrams photographed by Wesley Mann on September 1, 2023 at Long Pond Studio near Hudson, NY.
Aaron, have you and Taylor’s longtime collaborator Jack Antonoff ever joked that you two could be competing for producer of the year for the foreseeable future?
Dessner: He has produced so many records and been in that really intensely for a long time, whereas I’ve been really doing all my esoteric art music with my brother and making music with The National and touring a lot. But I feel like there’s a lot of camaraderie between Jack and I, having worked on a lot of the same records now, and I think anyone that gets nominated is lucky. Some people have more notoriety for whatever reason, and I think part of the thing is like, how much do people know what you do? So, the answer is, I think we’ll think it’s funny.
For an artist or producer who wants to build what you two have, what advice would you give?
Abrams: I hope I’ve gotten less annoying about it, but [Aaron] very much encouraged following your gut, which is maybe cliché advice or feels empty, but I think I was so lucky to have had the person saying that to my face be someone whose work I have admired forever and someone who I trust. But having not heard that or believed it, a lot of the music wouldn’t exist, or I would be in a very different place in general right now.
Dessner: There are a lot of producers who franchise themselves and collect as many artists as they can, and you can see that, and I feel like the work becomes diminished or something. You also have to live and experience things. I like the way community slowly grows… I feel like people find each other for a reason.
This story will appear in the Oct. 7, 2023, issue of Billboard.
In February, during a writing camp in Palm Springs, Calif., singer-songwriter Teddy Swims had a professional breakthrough — amid a period of personal turmoil, following a breakup. “I was so unhinged at the time,” he remembers. “I just needed to say a lot of stuff.” Over the course of five days, he poured his emotions into half of the songs that would ultimately comprise his debut album, including his biggest hit to date, “Lose Control.”
Rooted in piano-driven production — and an impressive ability to stretch his vocal runs — the R&B-pop ballad details a relationship that’s been tainted by substance abuse. “Lose Control” has steadily grown since its release in late June, leading to Teddy Swims’ first entry on the Billboard Hot 100. “When it was finished, I was showing everybody before the song came out,” he says. “I just felt that energy, like, ‘This is lighting in a bottle.’ I knew this was going to change my life.”
Born Jaten Dimsdale, the 31-year-old began performing a decade ago at his suburban Atlanta high school, trading football for musical theater (he joined with a friend, who still plays guitar in his live band today). His senior year was particularly pivotal: he helped the theater department out of debt prior to graduation with an in-school production of a Star Wars musical parody he created with his teacher. That same year, his band at the time, Heroic Bear, released its first EP, a hardcore project he now deems “really bad.”
In the years that followed, he explored countless genres including country, alternative, funk and metal in various musical projects. “He was in, I kid you not, like eight bands,” says Luke Conway, who started managing Teddy Swims while he was touring as an opening hip-hop act in early 2019. “He was doing every single thing that you could possibly do.”
From left: Teddy Swims and manager Luke Conway photographed on September 15, 2023 in New York.
Meredith Jenks
In June 2019, on the 10th anniversary of Michael Jackson’s death, Teddy Swims uploaded a YouTube cover of “Rock With You” that soon went viral. The success prompted him to ask his friends for a six-month commitment to help him keep momentum. During that time frame, he sang classics (Bonnie Raitt’s “I Can’t Make You Love Me”) and hits of the moment (Lewis Capaldi’s “Someone You Loved”) alike, with his spins on Shania Twain’s “You’re Still the One” and Mario’s “Let Me Love You” each eclipsing 100 million YouTube views. Publishers called first, then booking agencies, and before long, a dozen record labels had made offers. On Christmas Eve 2019 — a day short of six months from when he uploaded “Rock With You” — he signed to Warner Records.
While the covers helped grow Teddy Swims’ audience on a global scale, his priority upon signing was to create an identity all his own. “Some people get stuck in that world and never really make it out,” he says. “There was a lot of fear in no one caring about my [original] songs. I wanted to be an artist with my music.”
Warner placed him in rooms with veteran songwriter-producers like Julian Bunetta and John Ryan to help him hone his voice, and over the next few years, he wrote hundreds of songs, releasing singles across four EPs (including the holiday-themed A Very Teddy Christmas) and getting featured on tracks by Meghan Trainor, X Ambassadors and others. “I go back and listen to some songs that I did four years ago,” Teddy Swims reflects. “They started this idea of the signature Teddy sound that I feel like I’m finally nailing now.”
Teddy Swims photographed on September 15, 2023 in New York.
Meredith Jenks
That “signature” sound punctuates his September debut album, I’ve Tried Everything But Therapy (Part 1), which is full of “sad boy breakup songs,” as he puts it. His powerhouse vocals (“Some Things I’ll Never Know,” “The Door”) and poignant writing chops (“Suitcase”) are on display throughout its 10 tracks, but no song better illustrates the style he’s created than “Lose Control.” After its June release, he shared three new versions — live, strings and piano — as the song gained steam on digital service providers and radio. By the end of August, “Lose Control” debuted on the Hot 100, where it has since reached a No. 67 peak. On Adult Pop Airplay, it climbs to a new No. 26 high on the Oct. 7-dated chart.
As the hit keeps growing, Conway says the strategy isn’t to strike while the iron is hot with unrelated follow-up content. In fact, it’s the opposite: he hopes the song becomes “cemented in culture” in the months to come, likening “Lose Control” to Chris Stapleton’s “Tennessee Whiskey” and Gnarls Barkley’s “Crazy.”
“We have to be protective,” he says. “It’s his story. This is the golden egg we’ve been searching for and fighting to dig out of the ground for five years. There have been a lot of conversations about finding a feature, but we see the lifespan of this song. We can’t dilute it by giving it anybody else’s identity.”
Teddy Swims is currently on a 43-date North American tour in support of the project, studying how each city reacts to the new material. “There’s no A&R that [compares to] when you’re at a show and you see what really moves people,” he says. As the title of his album suggests, there are plans for another installment. He says it could arrive by the middle of next year, though both he and Conway share that the writing likely won’t begin until after the tour wraps.
However, Teddy Swims does suggest that, if all goes well, the follow-up will contain brighter content. “I’m really hoping the next time is me falling back in love and moving on,” he says, taking a beat and then laughing. “Or it’s more sad s–t. You never know. Life is happening to us, what are you going to do?”
Teddy Swims photographed on September 15, 2023 in New York.
Meredith Jenks
A version of this story will appear in the Oct. 7, 2023, issue of Billboard.
“We all must make a choice — to be a hero or a villain.”
The familiarity of Morgan Freeman’s commanding voice couldn’t calm down the fans — 80,000 of them, reportedly — standing around Coachella’s Sahara Tent. The perilous tone of his monologue, paired with producer Mike Dean’s sinister synths, stressed the festival’s need for a hero. And comic book animations projected on either side of the stage illustrated there was only one man for the job.
Wearing a custom black Chrome Hearts suit, a masked Metro Boomin emerged from beneath the stage, his purple cross-embroidered cape fluttering in the desert wind. But regardless of the Academy Award-winning actor’s resounding introduction, it was the usually soft-spoken producer’s booming voice that caught festivalgoers — and one of his many guest performers — by surprise when he greeted the crowd.
“When we was done, Future kept telling me, ‘Bro, I ain’t know who the f–k was talking!’ ” Metro recalls. “ ‘I ain’t know you could do that! You be in a room and just be so quiet.’ ”
Future’s description of our hero’s usual alter-ego is true today as Metro sits at his own Boominati Studios in North Hollywood. He isn’t cloaked in his luxe costume; instead, he’s wearing a black Barriers hoodie with the image of Michael Jackson’s moonwalking silhouette highlighted by a baby blue spotlight. One of the studio’s ceiling lights floods him in the same blue as the bandanna wrapped around his tri-colored dreads.
He has gotten more comfortable in the spotlight lately. Over the last decade, Metro, 30, has transformed from a behind-the-scenes trap beat-maker to one of rap’s most in-demand producers. He has managed to take over pop music, too, and without compromising his signature sound, which is characterized by eerie synth loops, 808s, soulful samples and orchestral finishes and branded by his notorious producer tags. (“Metro Boomin want some more, n—a!”) So far, he has produced 115 Billboard Hot 100 songs, including 10 top 10 hits, among them Post Malone’s Quavo-featuring “Congratulations” and Future’s “Mask Off,” and two No. 1s, Migos’ “Bad and Boujee” (featuring Lil Uzi Vert) and The Weeknd’s “Heartless.”
But Metro’s latest solo album, Heroes & Villains — which he released Dec. 2, 2022, on Republic Records and his own label, Boominati Worldwide — continued his ascent into rarefied air: the producer-turned-successful artist. The sequel to his 2018 debut album, Not All Heroes Wear Capes, which topped the Billboard 200, and the second installment of an ongoing trilogy, Heroes & Villains built on Metro’s own cinematic universe, adding depth to his sound with more live instrumentation, like the horns on “Superhero (Heroes & Villains)” or the choral vocals on “Umbrella,” and assembling hip-hop Avengers like 21 Savage, Young Thug, Travis Scott and Don Toliver to perform their melodic and slick-tongued superpowers.
Heroes & Villains became Metro’s third No. 1 album, earning his biggest opening week yet, with 185,000 equivalent album units (according to Luminate), and its lead single, “Creepin’,” with The Weeknd and 21 Savage — a remake of Mario Winans’ 2004 R&B smash “I Don’t Wanna Know” (featuring Diddy and Enya) — spent the first half of 2023 in the Hot 100’s top 10, peaking at No. 3. Between Heroes & Villains’ No. 1 debut and Lil Uzi Vert’s Pink Tape, which topped the Billboard 200 in July, no other rap album reached No. 1 on the list, making it the longest wait in a calendar year for a rap album to lead the chart since 1993 (the year Metro was born).
Amiri sweater and jacket.
Sami Drasin
The album’s success was unsurprising to those paying attention to Metro’s creative promotion strategy for Heroes & Villains. He tapped Freeman, who narrated Metro and 21’s chart-topping album, Savage Mode II, to star alongside him in an action-packed short film directed by Gibson Hazard that also featured actor LaKeith Stanfield, Young Thug and Gunna. The clip kicked off his extensive rollout, which also involved an on-the-nose way to reveal the album’s featured artists.
A$AP Rocky had texted him one day about “this artist on Instagram that was doing all these comic book covers for hip-hop artists. And I was like, ‘Damn, this sh-t looks crazy,’ ” he recalls. “I DM’d [the artist, Alejandro Torrecilla], and I was like, ‘Yo, I’m finna start rolling my album out in three, four weeks. What if you did a cover for every artist on here and I just roll out the features that way?’ ”
The promotional efforts didn’t stop once the album was out: Metro embarked on a four-city in-store CD signing tour, debuted a live beat-making hologram of himself in Los Angeles and Miami, and projected his Heroes signal (from the cover of Not All Heroes Wear Capes) around the world (literally). “He was more in people’s face,” says Republic vp of marketing strategy Xiarra-Diamond Nimrod, who has worked with Metro since 2017. “[With Not All Heroes Wear Capes], we didn’t have as many in-store components. But this time around, we wanted him to have that interaction with [fans] and bring them into his world.”
The heightened visibility around Metro allowed the superproducer to transform into a superstar, separate from the ones with whom he regularly records. And more public-facing opportunities outside of music helped turn him into a household name: Earlier this year, he starred in and produced the music for Budweiser’s Super Bowl LVII ad and teamed up with the MLB Network for its Opening Day video, which was soundtracked by “On Time” and “Trance” from Heroes & Villains.
“That’s one of the things we discussed when we first met: Do you want to be that low-key producer who you know some of their songs but you can walk right past them today and not know who they were? Or do you want to be out and known, like Swizz Beatz, Timbaland or Pharrell [Williams]?” says his manager, Ryan Ramsey. “The numbers he’s doing on his own albums show he’s at that level where people are going to see him and say, ‘Hey, that’s Metro Boomin.’ ” Ramsey, who also manages Brandy, has represented Metro for the last two years under SALXCO, alongside the management company’s founder and CEO, Wassim “Sal” Slaiby; SALXCO vp of A&R Rahsaan “Shake” Phelps; and Amir “Cash” Esmailian through his own YCFU management company.
And while his No. 1 rap album set a high bar, getting a prime-time slot at Coachella served as the perfect climax for his rollout. “We had every intention of stealing the weekend,” Metro confidently says in retrospect.
Junya Watanabe jacket, Fendi pants, Louis Vuitton shoes.
Sami Drasin
In order to pull it off, he recruited a superstar-trained team: creative director La Mar C. Taylor, who works closely with The Weeknd; show director Ian Valentine, whose creative studio Human Person (which counts Billie Eilish and Post Malone as clients) was also responsible for animation, staging, lighting and content; choreographer Charm La’Donna, who works alongside major acts from Kendrick Lamar to Dua Lipa; and his longtime recording and mixing engineer Ethan Stevens, who helped him curate the setlist. He even passed on using Coachella’s designated livestreaming crew and hired his own to ensure the quality of the video and flow of the performance for folks at home.
“There was so many people advising me, ‘Don’t spend your money on that show.’ But I was like, ‘Nah, n—s have to get this,’ ” says Metro, who remains mum about how much Coachella paid him to perform but reveals he spent “over four times” that amount to ensure it happened just as he envisioned. “People were already hearing me different with this album. But they needed to see me different now.”
While his albums have established Metro as a masterful curator, “Trochella” confirmed he was an equally skillful showman. And much like his albums, he brought out his all-star collaborators, including The Weeknd, 21 Savage and Diddy for the first live performance of “Creepin’,’’ to perform the hits they share. While he mostly flexed his superproducer muscles from behind the DJ booth, he made sure to bask in his glory from the stage, too.
As Metro’s biggest risks — like dropping an album during the holiday season or investing a small fortune in an impressive Coachella set — have continued to pay off, he credits his unwavering dedication to the art. “Over time, [I’ve] established trust between me and my listeners, [so they know] that whatever I have to offer as far as music or anything, I’m definitely putting 1,000% into it,” he says. “It’s not about, ‘Oh, look at me like a star!’ Look at me like I care.”
Growing up in St. Louis, the producer born Leland Tyler Wayne looked up to hometown hero Nelly. Country Grammar was the first explicit CD he bought, and it inspired then-literally young Metro to become a rapper. But rapping requires beats, and since he couldn’t afford any, he decided to make his own. Producing turned into a bigger passion and came with added benefits, like not having to compete with so many other aspiring rappers — and sounding like a more legitimate profession to his mother, Leslie Wayne.
Leslie played an instrumental role in getting his career off the ground: When Metro was 13, she bought him his first laptop, where he downloaded the popular music production software FL Studio. And when he was in high school, she made 17-hour round-trip drives from St. Louis to Atlanta nearly every weekend so he could work with artists he connected with over social media, like OJ Da Juiceman and Gucci Mane — while still returning home before school on Monday morning. (Leslie died in June 2022, and Metro pays tribute to her often on social media and during live performances.)
He moved to Atlanta in 2012 to attend Morehouse College but dropped out after one semester to pursue music: In 2013, he got his big break when he produced Future’s acclaimed “Karate Chop” (featuring Lil Wayne). And Metro seemed to take over hip-hop in 2015: He joined the Rodeo Tour with Travis Scott and Young Thug as a supporting act and the latter’s touring DJ; produced most of Future’s DS2 album; worked on Scott’s debut album, Rodeo; and executive-produced Drake and Future’s joint mixtape, What a Time To Be Alive.
But he experienced a career-defining moment in February 2016 when Kanye West dropped The Life of Pablo. Right before premiering it during his Yeezy 3 fashion show at New York’s Madison Square Garden, West called Metro about one of the songs he had produced, “Father Stretch My Hands, Pt. 1.” “I didn’t put that tag on that beat. It’s Kanye’s sh-t,” Metro explains. “He asked for it like, ‘I’m finna play the album, but I need the tag on the song.’ And he just threw it in there real quick.” In a now viral clip, West is seen screaming and embracing a raccoon fur trapper hat-wearing Kid Cudi before “If Young Metro don’t trust you, I’m gon’ shoot you” blasts throughout the arena’s speakers. Metro’s tag catapulted him into the pop culture zeitgeist, from the numerous memes that flooded the internet immediately after to the hype it still creates whenever a DJ plays the song at a party. “That just took it to a whole ’nother stratosphere,” he reflects.
Amiri sweater, jacket, and pants.
Sami Drasin
From there, Metro continued building relationships with other rappers and elevating their music while reinforcing his reputation as the genre’s go-to producer. “A lot of times an artist will say, ‘I want to work with you, but send me beats.’ With Metro, it’s the opposite. He wants to create with you at a very intentional level,” says Vladimir “V Live” Samedi, who began working as Metro’s tour bus driver in 2016 before he was promoted to Boominati’s head of A&R. Metro dropped collaborative projects with Big Sean, Nav and 21 Savage, the lattermost of whom Metro has worked with on three full-lengths: Savage Mode, Without Warning (with Offset) and Savage Mode II. “Metro is the greatest producer of all time. I wouldn’t be where I am today without the help of my brother,” 21 Savage tells Billboard.
With prestige, a star-studded network and a stacked production discography, Metro had all the tools he needed to fly high on his own. He launched his Boominati Worldwide label in partnership with Republic in 2017 and, the following year, released his first solo album, Not All Heroes Wear Capes, a cohesive, superstar-filled set that plays out like a movie soundtrack. His hero motif stems from a family tradition: He, his mother and his four younger siblings used to “always go see every single Marvel movie together. We done followed the whole timeline on some nerd sh-t,” he reflects. “It has always been an interest to me.”
Sony Pictures Animation, which produced 2018’s Spider-Man: Into the Spider-Verse in association with Marvel, took notice. The studio worked with Republic on the first Spider-Verse soundtrack (which yielded Post Malone and Swae Lee’s mega-smash, “Sunflower”). When the time came to work on its follow-up, Sony Pictures Motion Picture Group president of music Spring Aspers says it “was just pure luck in terms of timing” that the label had just finished working on Metro’s Heroes & Villains campaign and decided he was its “ideal partner.”
“It started off with him doing a couple songs, and then it just got to the point where I went to him and was like, ‘Yo, do you want to executive-produce this whole thing? Because it looks like I’m going to have that conversation,’ ” Ramsey recalls. “He said, ‘Man, that would be dope!’ ”
Martine Rose suit.
Sami Drasin
Metro started working on the Spider-Verse soundtrack at the end of December — the same month he released Heroes & Villains. “We’re already on a roll; might as well keep it going,” says Stevens, who also served as executive producer. Compared with the two-and-a-half years they spent working on Metro’s solo album, the duo knocked out the Spider-Verse soundtrack in six months. Metro Boomin Presents Spider-Man: Across the Spider-Verse taps a diverse web of artists — Don Toliver, Nas, Lil Wayne, James Blake, Myke Towers, Mora and more — to deliver an ingenious mix of hip-hop, pop, Latin and Afrobeats that nods to the film’s protagonist Miles Morales’ African American and Puerto Rican heritage.
“He once texted us a line that a string quartet had played,” says Phil Lord, one of the film’s co-writers and co-producers, of what became the opening sequence of “Am I Dreaming” with A$AP Rocky and Roisee, an up-and-coming St. Louis artist whom Metro discovered on YouTube years ago. “Then he had [Mike Dean] come over and do this really wild synth stuff. That became the song that’s on the end credits of the movie. And now that’s going to be the official Oscar submission for the film.”
When the time came to promote the soundtrack, Lord and Chris Miller, another one of the film’s co-writers and co-producers, took a page out of Metro’s playbook. “In the first movie, there was this phenomenon where people were making their own ‘Spidersonas,’ ” Miller says. When they saw what he did with Heroes & Villains, they tapped the film’s character designer, Kris Anka, to create Spidersonas for each of the featured artists on his soundtrack.
But they had a special plan for Metro’s own caricature. The day before Metro attended one of the Spider-Verse film screenings, Lord and Miller asked him to swing by the studio an hour early to test out some lines they had written for him. “The Republic team, our team, the music executives from Sony and the editors were crammed into another booth,” Lord recalls. When everyone cracked up after he recited, “My bad, everybody! There was somewhere to run,” Miller says they knew “that was the winner.”
Now his Spidersona — and his voice — actually appear in the film as Metro Spider-Man, but Nimrod wanted to ensure that fans would see him off the silver screen, too. “We made these cool cutouts of his character and were hanging them from light poles, and there were decals on the sidewalks and walls,” she says. “People were fully stealing these cutouts and tagging me on social like, ‘I got my Metro Spider-Man hanging in my room!’ That’s when I was like, ‘OK, now this is fire.’ ”
Amiri sweater, jacket, pants, and shoes.
Sami Drasin
Metro Boomin Presents Spider-Man: Across the Spider-Verse reached No. 1 on both the Soundtracks and Top R&B/Hip-Hop Albums charts — matching, and outperforming, respectively, the performance of the first Spider-Verse soundtrack, which also received a Grammy nomination for best compilation soundtrack for visual media. Ramsey hopes Metro’s Spider-Verse contribution can score the same distinction, and given the success of Heroes & Villains and “Creepin,’ ” next year could well be Metro’s long-awaited Grammy breakthrough. Incredibly, he has been nominated only once, and not for a project one would have expected him to have worked on: He co-produced Coldplay’s “Let Somebody Go” with Selena Gomez, from the band’s Music of the Spheres, an album of the year nominee. “[Frontman Chris Martin is] a good friend of mine. Sometimes we work on ideas; sometimes we just go walk outside,” Metro explains casually.
But with so much music to make, industry accolades are far from his mind. He’s currently wrapping up his long-awaited joint album with Future and still working on his project with J.I.D that the two teased earlier this year. Metro is also working on A$AP Rocky’s highly anticipated album, Don’t Be Dumb, and is one of a few trusted producers working on The Weeknd’s final album.
Nonetheless, there are a few other artists he dreams of collaborating with in the future. “I still really want to do something with Justin Timberlake,” he says. “I need to work with Miguel. I still haven’t worked with Jay-Z.”
But while Metro will always make time for the music, he plans to spend the next decade focused more on his businesses. Since he launched Boominati, “a lot of the business was focused on Metro and our producers that we work with: Chris XZ, Doughboy and David x Eli,” Samedi says. Now Metro is transferring his artist discovery and development skills to the executive side so he can start signing artists. And, he teases, he has already started his own production company that will allow him “to do stuff for screen.”
“The amount of grind and effort I put in my 20s into the music, I’mma put into the business aspect through these 30s,” he says. “I watched my music seeds grow from 20 to 30. I can watch the rest of these grow from 30 to 40.”
This story will appear in the Oct. 7, 2023, issue of Billboard.
The best part of producing Mick Jagger’s vocals, according to Andrew Watt, is when he begins taking off his clothes.
“He starts in like, a sweater, a button-down and a T-shirt,” the producer-songwriter recalls of a studio session with the Rolling Stones legend, “and then, two takes in, the sweater comes off. Two takes later, the button-down comes off. All of a sudden, he’s down to a T-shirt, and he’s ripped, and he’s 80, and he’s f–king giving you full-blown Mick Jagger, shaking and sweating as he sings every note.”
Such fantastical rock-star run-ins have become relatively commonplace for Watt — but the 32-year-old and 2021 producer of the year Grammy winner, who wore a different Rolling Stones T-shirt every day to the studio while producing the band’s forthcoming album, Hackney Diamonds, still recounts the experience with giddy breathlessness. “You can’t not be jumping up and down with excitement,” he says of watching Jagger work his magic, “because that’s what we’ve all been trained to do for the last 60 years.”
Over the past half-decade, Watt has transitioned from scoring hits for pop stars like Justin Bieber, Camila Cabello and 5 Seconds of Summer to guiding late-career projects from rock’s legacy elites, including Ozzy Osbourne, Elton John and Iggy Pop. While the New York native still collaborates with modern A-listers — Watt worked on the majority of Austin, the recent full-length from frequent collaborator Post Malone — his career has become an inverse of the “How do you do, fellow kids?” meme, with the 1990s baby blending in with legends in their 70s and 80s. “It’s like going to college,” he says, “and learning from the literal masters.”
Helming Hackney Diamonds, due Oct. 20 on Geffen Records, represented a true bucket-list item for Watt, who was introduced to Jagger by veteran producer Don Was in the middle of the pandemic and struck up a friendship over FaceTime. In the summer of 2022, Watt was in London working with Dua Lipa, and Jagger invited him over for some tea; after years of false starts and scrapped demos for the Stones’ first album of original material since 2005’s A Bigger Bang, Jagger asked Watt if he would be interested in helping them cross the finish line. Watt’s jaw dropped: “You have this moment where you’re like, ‘Am I even capable of that?’ ” he says. “It’s the greatest honor as a kid with a guitar who grew up idolizing every single thing Keith Richards ever did.”
Courtesy of Polydor
That level of lifelong fandom, combined with an urgency to secure results, is what Watt believes makes him so effective at sharing the studio with icons more than twice his age. He understands that “these legends don’t owe anyone anything,” as he puts it, “so the only reason they’re making a new album is for themselves.” With that in mind, Watt encourages artists to pursue ideas indiscriminately — less conversation, more raw creation — and then it’s his job to approach projects from the viewpoint of what fans most want to hear.
When it came to the Stones, “Any fan wants to hear the greatest live rock’n’roll band of all time,” Watt explains, “so to do anything else with them in the studio is just letting everyone down.” When preproduction for Hackney Diamonds began in September 2022, Watt pushed the band to work efficiently and made sure to prioritize its live energy, particularly within the interplay between Richards and Ronnie Wood.
Session locations ranged from Los Angeles to Paris; Steve Jordan took over the drum kit from Charlie Watts, who died in 2021 but is posthumously featured on two tracks carried over from earlier sessions; and Lady Gaga, Paul McCartney and Stevie Wonder were among the guest stars to swing by. The result is a lean, 11-song Stones album that Watt says was mostly finished in under six months, and that “you could put on against other contemporary music, but is still loose and really gets grooving at certain points.”
Although Watt likens the experience of producing a Stones album to climbing a personal Mount Everest, he also says that he has plenty left to accomplish in his career. Aside from contributing to Lipa’s highly anticipated third album, Watt recently co-produced “Seven,” Jung Kook’s Billboard Hot 100 chart-topper featuring Latto. “That was the first time I worked with an artist who didn’t speak the same language as me, so we communicated through music,” he says of the BTS star. “It was the complete opposite of my work with The Rolling Stones, but that’s what keeps it interesting.”
Watt says that his work with various music legends has already started to inform his new stars. “Watching Paul McCartney arrange background vocals and harmonize with himself?” he says. “I’m taking that s–t with me to every production I do for the rest of my life.”
This story will appear in the Oct. 7, 2023, issue of Billboard.
Myke Towers’ latest hit was born “in one of those magical moments that when I hear a rhythm I like, I can’t switch it off until I get something out of it,” recalls the Puerto Rican artist. Since chasing down that rhythm, Towers’ “LALA” has become an unlikely hit, with its arresting reggaetón thump and […]
Amid Latin music’s latest explosion — powered by a concoction of sounds and styles — Carin León, Nicki Nicole and Maria Becerra have emerged as three of the industry’s vanguards. Over the last few years, these artists have risen to the top of their respective genres, becoming Billboard chart staples and achieving global success.
With León leading música Mexicana, Nicole Argentine trap and Becerra urban pop, all have taken new, more experimental paths while staying true to their essence. And now, they are ending the year at the top of their game — and setting the stage for the next crop of stars to follow.
Nicki Nicole
Nicki Nicole
@totopons
With an undeniable swagger and a knack for penning hard-hitting rap verses, Nicole shines brightly in the crowded trap scene of her native Argentina. The 23-year-old wordsmith launched her career as a teenager, performing at freestyle rap competitions in her hometown. The exposure led her to sign with Argentine label Dale Play Records, an indie home to local hero turned global phenomenon Bizarrap. Nicole recorded a fiery session with the producer in 2019, which has earned over 200 million YouTube views. “That collaboration was key in my career,” Nicole says. “I’ve had many moments that have been pivotal — but I still think the best is yet to come.”
A few years ago, fresh off her debut album, Recuerdos, Nicole was still considered an emerging MC; today, she’s a bona fide hit-maker. She now boasts a number of star-studded collaborations, including the blockbuster hit “Pa’ Mis Muchachas” with Christina Aguilera, Becky G and Nathy Peluso, which scored record and song of the year nods at the 2022 Latin Grammys. While Nicole is a leading force in the trap genre, her last two albums, Parte de Mí (2021) and this year’s Alma, have showcased a more evolved and wide-ranging sound, including reggaetón, disco-pop and cumbia. “My next big goal is to keep connecting with my fans the way I was able to connect with them with Alma,” she says. “The way the fans embraced how open I was on that album and that I was able to represent myself authentically will always be a core memory for me.”
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Maria Becerra
Maria Becerra
Javier Rogoski
In the dynamic realm of Latin pop, Becerra’s musical fusion has resonated with an ever-expanding audience — and helped her earn the title of Visionary at Billboard’s inaugural Latin Women in Music gala in May. Whether crooning about the complexities of human relationships or celebrating self-confidence, she effortlessly genre-hops from pop to cumbia villera to bachata to reggaetón. Bestowed with the nickname “La Nena de Argentina” after her 2021 collaboration with Argentine trap star Cazzu, Becerra has also worked with prominent figures like Duki, J Balvin, Prince Royce and Los Ángeles Azules.
Hailing from Buenos Aires, the 23-year-old singer-songwriter burst onto the global Latin pop scene in 2019 with her EP 222 and released its follow-up, La Nena de Argentina, late last year. She has scored three entries on the Hot Latin Songs chart, including her Balvin collaboration “Qué Más Pues?,” and has also claimed two top 10 spots on Latin Airplay, with the No. 1 hit “Te Espero,” featuring Prince Royce, and “Éxtasis,” with Manuel Turizo. Most notably, she holds the record for the most entries by a woman on the Billboard Argentina Hot 100, with 43.
In August, Becerra signed a publishing deal with Warner Chappell Music. And now, she says she is focused on “surpassing myself all the time — being a person who is always willing to learn, who innovates and delivers quality productions. For me, it is nonnegotiable to leave a mark in the world of music and to be a reference for future generations.”
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Carin León
Carin León
Jesus Fernando Espinoza
León has established himself as one of Mexican music’s most versatile and eclectic artists today — and most in demand, too, even outside of música Mexicana, working with Maluma, Kany García and Camilo. The artist launched his solo career in 2018 following a stint as lead singer of Grupo Arranke. Since, he has helped to redefine what it means to be a regional Mexican act, singing over both R&B beats and a norteño accordion. With two career entries on the Billboard Hot 100 and 12 on Hot Latin Songs, León has already seen the fruits of his labor. But it was Colmillo de Leche — his breakup album that arrived in May and chronicled a period of personal and professional change, including a split from his longtime manager — that proved particularly pivotal.
“I was able to express musically what I was going through and see the connection it has had on people’s lives; I feel like the record can hold its own among music’s most sacred albums,” says León, 34. The set — which finds him dabbling in pop, bluegrass and flamenco — scored him his first top 10 on the Top Latin Albums chart. It was the first studio album released on the singer-songwriter’s own label, Socios Music, which he launched late last year in an effort to help develop new talent from his hometown of Hermosillo in Sonora, Mexico.
For event dates, tickets and more on the conference, go to billboardlatinmusicweek.com.
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This story originally appeared in the Sept. 23, 2023, issue of Billboard.
Over the last two decades, Fonseca has been a force in the Latin music industry with tropi-pop and vallenato hits that have made listeners dance and fall in love. The Colombian singer-songwriter, who rose to stardom in 2005 with the hit “Te Mando Flores,” has navigated changing industry trends and an often fickle market with his piercing, pathos-filled tenor voice and iconic sound intact.
In an exclusive Q&A during Latin Music Week, Fonseca will celebrate his 20-year career before closing the En Vivo concert series on Oct. 6.
In no more than five words, describe your career.
Heart, gratitude, obsession, connection and roots.
What do you consider to be your greatest achievement to date?
Being able to put my music at the service of the people and accompany the lives of so many people in love, in heartbreak, melancholy, partying and — very important — carrying a message of gratitude.
You recently released the first single from your upcoming album, “Si Tú Me Quieres,” with Juan Luis Guerra. How was it working with him?
Singing alongside maestro Juan Luis Guerra is something that I had always dreamed of. I grew up with his music; his songs were part of my first loves, of my first parties. Not only has his music been a huge influence on me, but his way of leading his career. It has always struck me that Juan Luis’ career has been built 100% from his music. That is his way of being present, current, and I can relate a lot with that.
Tell us about your new album.
I’m very happy with the songwriting process. Somehow, I feel that I am returning to that sound with which I started my career, and I like that. Although it’s a work in progress, I feel that the sound is very organic, very “woody.” “Si Tú Me Quieres” is undoubtedly a sample of what I want it to taste like.
Where do you see yourself in another 20 years?
I want to continue writing, singing. I have never seen music as a sprint or endurance race. For me, it is a way of life and I carry it like that, so it will always be present.
Fonseca will play the En Vivo stage and participate in an Icon Q&A during Billboard Latin Music Week in Miami, Oct. 2-6.
This story originally appeared in the Sept. 23, 2023, issue of Billboard.