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When Baz Halpin first spoke with Justin Timberlake to plan the star’s Forget Tomorrow World Tour, the concert production designer suggested: “Let’s talk broadly about concepts and what you want to say on the tour.” Timberlake cut him off. “No,” he said. “I want to understand lighting, special effects, pyro, video. I want you to tell me everything that’s new.”
Halpin compiled a 100-page deck, including links to the latest video technology, for the pop superstar to study. Together, they concocted the centerpiece of the 14-month tour, which concluded in July — a massive, five-sided monolith, 17 feet by 30 feet by 7 feet, festooned with tiny LEDs for elaborate videos. At the end of every show, Timberlake surfed atop the giant rectangle, floating above the audience as it displayed gravity-defying bubbles on every side. “Screens have gotten infinitely lighter. They’ve gotten infinitely cheaper,” says Halpin, founder and CEO of Silent House, a Los Angeles design and production company that has worked with Tyler, The Creator, P!nk, Doja Cat and others. “A lot of things came together to make the process easier and more achievable.”
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No longer are video screens confined to the giant postage stamps bookending every live stage. Because LED technology has rapidly advanced over the last 30 years, artists can display more detailed scenes bounded only by their imaginations, spread across screens of all shapes and sizes, for audiences. SZA sits on a ledge, silhouetted beneath a moon, clouds and stars that seem like a real night. Phish jam at Las Vegas’ Sphere amid psychedelic canvases ranging from the ocean floor to the cosmos to abstract patterns. And some concerts employ the fast-growing technology to simply magnify the fans in attendance, like that infamously canoodling couple caught on a circular stadium kiss cam in July at a Coldplay show.
“The quality of LED in terms of image projection is insane these days,” says Adrian Martinez, co-founder and creative director of STURDY, which has designed visuals for such stars as Bad Bunny, Kendrick Lamar and Drake. “We’re getting to the point of watching HDTV.”
Coldplay’s Music of the Spheres tour, which broke worldwide attendance records in January with two concerts in India, anchors its stage with huge screens — circular ones on either side of the performance as well as a half-circle constantly running behind the band. It’s no wonder that amid the nonstop larger-than-life video stream of frontman Chris Martin, neon rainbows and explosions of light that the unwitting couple found themselves on the kiss cam.
“Privacy is a big issue, but we’ve always looked into, ‘How can we get the audience to actually be part of the show?’ ” says Joris Corthout, CEO of Prismax, a visual production company that recently worked with promoters Insomniac and Tomorrowland to create the EDM show UNITY at Sphere. Prismax is developing an on-site concert photo booth that transfers fans’ snapshots (with their permission, of course) to a huge stage combining lights and Polaroids. According to Silent House Studios president Alex Reardon, camera technology has improved to “pick up people in lower-light scenarios than [it] used to,” which helps artists integrate fans into the video aspect of the show. Silent House client Maroon 5 plans to do the same for its upcoming tour, “capturing the audience and trying to use those images as something emotional, something musical,” Halpin adds. “Think of it as another paint in the paint box.”
Nine Inch Nails perform during the Lights in the Sky Tour at the Mohegan Sun Arena on August 7, 2008 in Uncasville, Connecticut.
Courtesy of Moment Factory
Video technology for today’s concerts is basically limitless, thanks in part to groundbreaking tours like Nine Inch Nails’ 2008 outing Lights in the Sky, which spread tapestries of striking LEDs throughout all sides of the stage and ceiling, sometimes in the form of brightly colored grids or swirling mist. “LED in 2008 was very rare,” says Daniel Jean, producer/director of the music department for Moment Factory, which designed that tour. “It was more expensive and it was low resolution.” Ten years later, Childish Gambino’s Pharos concerts in New Zealand were among the first to present an elaborate animated world, toggling between fish, burning trees, colorful coral shapes and industrial sculptures. “I likened it to a planetarium,” says Christian Coffey, tour director for those shows and others by Lamar, A$AP Rocky and more. “The band is performing, but you’re watching the screen for so much of it.” In 2024, multiple suspended screens displayed flickering lights and images of Billie Eilish singing throughout her video-heavy Hit Me Hard and Soft tour.
It was in 1997, while watching colorful LEDs flash behind U2 during Las Vegas dress rehearsals for the band’s seminal PopMart stadium tour, that special-effects whiz Frederic Opsomer turned to his wife and said, “You are now looking at the future for the rest of my career.” According to Opsomer, CEO of the 30-year-old production company PRG, PopMart was when concerts first took advantage of the blue LED, invented by Japanese engineers in 1993. Enabling use of every color rather than just red and green, the development kicked off the LED era in lighting and video, replacing Jumbotrons using heavy and expensive cathode-ray technology.
By the time PopMart rolled around, Opsomer adds, video equipment that historically required 14 touring trucks needed two. And installation time took two hours rather than two days. “Suddenly, all the possibilities are open,” he says. “We’ve been playing with it ever since.”
The U2 PopMart Tour stage set at Sam Boyd Stadium on April 25, 1997 in Las Vegas, Nevada.
Rob Verhorst/Redferns
In addition to unlocking limitless shapes, sizes and images at concerts and festivals, state-of-the-art camera and LED technology has let production experts be more nimble and improvise along with the artists. For its four-night 2024 run at Sphere, Phish hired producers at Moment Factory, which also works with stars like Eilish and Olivia Rodrigo, to “play the visuals in real time,” as Jean puts it; in one widely shared moment, an intricate, rainbow-colored forest transformed into fireworks exploding above the stage. “We’re playing miniature video games,” adds Manuel Galarneau, the company’s multimedia director. “Depending where we were at in the music, we could have trees grow, turn into fireworks.”
As video technology has expanded, production companies have boomed alongside it. High Scream, which puts on large events starring David Guetta and DJ Snake, among others, has increased its employees from two in 2012 to 240 today. “We went very, very big for the last five, six years,” says Romain Pissenem, the company’s founder and show producer. “It’s a lot of work, not a lot of sleep.” Moment Factory launched with six workers in 2001 and employs 480 today.
A crucial period for some concert video specialists was the coronavirus pandemic, when they could stop focusing on the day-to-day grind of setting up shows and contemplate innovation. Corthout pivoted to virtual festivals, including a digital iteration of Tomorrowland, and when traditional live events returned, “We just decided to work on that methodology we created for the virtual festivals,” he says. “We used to be and mix video files, but now we build a whole world.” Artificial intelligence, Corthout adds, has been a “fantastic tool” that reduces production costs.
Almost every video designer refers to some aspect of world-building. For this year’s Grand National stadium tour co-starring Lamar and SZA, the rapper’s world was “street and concrete and very raw,” according to tour director Coffey, while the R&B star’s landscape was “very lush.” The challenge, he says, was to use screens and high-resolution video content to “transport one world to another and make it seem seamless so it’s not jarring.” Corthout adds: “That’s the future of live entertainment — you can transport people to a completely different world.”
Phish perform during night three of their four-night run at Sphere on April 20, 2024 in Las Vegas, Nevada.
Courtesy of Moment Factory
With all the fantastical potential, for many in the touring business, one risk is overstimulating the audience. “The resolution and the processing have gotten better,” says LeRoy Bennett, the longtime concert production designer currently working on Paul McCartney’s tour, in which the singer duets seamlessly with his late Beatles partner John Lennon on “I’ve Got a Feeling,” with assistance from documentary director Peter Jackson. “But we’ve got 30 songs in the show, so there’s not all content all the time. We try to give it a break. It becomes redundant if every single song has video on it.” Shows at Sphere, Bennett adds, are perfect for EDM artists who don’t necessarily need the audience to look at them, whereas pop and rock stars want to avoid “the whole audience looking up at the ceiling and not looking at you.”
Still, Sphere lets designers innovate in ways they can’t on traditional tours. “Sphere allows us to immerse people 100% as far as the eye can see,” Corthout says. “An old stage would give you physical boundaries. Sphere takes those boundaries away.”
Sphere productions like UNITY use innovative ideas that point the way for others to follow. “I haven’t personally worked with an artist who has said, ‘Look what Sphere is doing, I want to do that,’ ” Coffey says. “But Sphere is pushing the envelope forward.” In this way, according to Martinez, Sphere productions offer “proof of concept” for experimenting with video ideas. “The bar has been set so high,” he says, “it has opened the door for those of us on the creative side to say, ‘We know this works. How about we try this?’ ”
This story appears in the Oct. 25, 2025, issue of Billboard.
