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Social Media has the power to shift culture in just an instant. The latest example is the way that TikTok creator Jools Lebron catapulted the word “demure” into the online collective consciousness.
Lebron, who identifies as a transgender woman, created several videos where she talked about how she presents herself at work as “very demure, very mindful.” The initial video garnered more than 10 million views in the first week. Lebron went on to make more videos using the buzzword and how to achieve these qualities.
She recently told US Weekly that she was motivated to create the videos because there’s been a “lack of empathy and regard for people’s feelings” as well as how they “represent themselves” on social media.
The viral trend has done more than just make Lebron’s catchphrases a household name. According to Variety, she now has made enough money to complete her gender transition.
“One day, I was playing cashier and making videos on my break, and now I’m flying across countries to host events, and I’m gonna be able to finance the rest of my transition,” she said n a recent online post.
The trend jumped from TikTok to X (formerly Twitter) with millions making posts about being “demure.” Further, copycat videos from celebrities like Kim Kardashian and Jennifer Lopez made the trend explode even further.
“I grew up an influencer kid, like, I watched all YouTube and all kinds of stuff like that,” Lebron told US Weekly. “Seeing them do the trend, and just welcome in someone that has loved them, and follow me back and show me my flowers has been everything.”
The trend even made it to The White House.
“When I did start making TikToks, I found more girls like me. I found girls who are plus size who are trans, who are having the same experiences that come uniquely with that set of combinations,” she told CBS News.
Lebron said that she does receive some negative comments on her videos, saying, “I think that people get in survival mode and they forget how they’re also being perceived when they leave a nasty comment or when they’re being rude or whatever,” she noted. “Let’s be demure. Let’s be mindful of why we came. Let’s be mindful because we didn’t come to just be mean girls.”
She continued, “We didn’t come to be messy and this applies to everything: your appearance, your mindset. Be mindful of what you think. Be mindful of your actions, and be demure, modest and reserved. That doesn’t mean a race, a color, an ethnicity, a finance. ‘Demurity’ is being the most thoughtful, mindful version of yourself.”
Grammy award-nominated singer-songwriter Tayla Parx has always been country. Hailing from Dallas, the 30-year-old multihyphenate became just the fourth Black woman in history to write a Country Airplay No. 1 with Dan + Shay’s “Glad You Exist” (2021), and a few months ago, Parx moved to Nashville.
There, she has been developing a sustainable ranch while prepping her forthcoming third album, Many Moons, Many Suns (out on her TaylaMade Records), which explores the unexpected end of her engagement and combines country, rock, house, soul and contemporary pop. “I’m buying goats, sheep and cows,” she says of her new home. “I’m already excited about the songs that I’ll create just being here.”
Below, Parx previews her new album and reflects on queer pop stardom.
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What’s the first thing you did when you woke up today?
The first thing I did when I woke up today was load a tractor. I got a tractor to live in and my friend just dropped it off. I’ve been working on my little ranch.
What drew you to Nashville?
I started to come down here last year, but maybe three or four months ago, I officially was [here] full time. I’m still in Los Angeles once or twice a week, but this is my home.
What was a key moment on the journey to your new album?
Being able to take four years, I finally was like, “I feel new again.” [We] go through these feelings of breaking down and building up and breaking down your new version of yourself … I’m in that moment now. [That’s] when it’s the right time for me to create, or finish, the album.
Last year you co-wrote on Troye Sivan’s “Got Me Started” and Janelle Monáe’s “Water Slide.” Did you carry any inspiration from those sessions into your own?
We have a problem in the songwriting world where you’ll see a queer artist and they have only straight writers on the project, and that’s a bit weird. Or we see a woman artist and they only have straight men as writers, and that’s also a bit weird. I’m not saying we can’t have that perspective, because I’ve written for a lot of different people and I haven’t experienced their version of life. However, it’s always important to have at least somebody be a part of the project that can see you in a very different way — and maybe that’s because they’re queer. So I’ve been choosing to write with a lot of artists [with whom] I can write from that perspective. I’ve been a lot more selective these days.
“Era” has heavy ballroom energy, as does “10s.” How did examining your relationship affect your influences while recording?
We have that ballroom energy, New Orleans energy, all the things that I’ve experienced in my life that are such a huge part of queer culture. With “10s,” I played a lot with pulling from my community, the different sounds that inspire us and make us move. I really wanted to go to the extreme. A lot of the music that is the most groundbreaking is ballroom. We’ve been forced to be out of the boundary, or seen as that, for so long that it was like, “F–k it. Well, I might as well be the best version of me — and do me to the max.”
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When you were coming up, who were the songwriters that made you feel most seen?
I feel like I’m just now having an opportunity in the past few years to have artists that actually make me feel seen. Around 2015, I was listening to Marika Hackman’s “Boyfriend,” and it’s a queer song and I had never heard something lyrically like [that.] That’s not to say that there [aren’t] any queer artists that have been out there being very forward, I’m just saying what spoke to me. Being born in ‘93 and a teenager in the 2000s, it’s a very different thing.
If you had to pick three essential tracks from the new record, what would they be?
I would say, “Standing Up to the Wind,” “Gentlewoman” and “I Don’t Talk About Texas.”
Beyond the album, what are your plans for the rest of the year?
We are getting back on the road. I’m super excited because it’s been a minute since I’ve been on the road. I went from consistently touring to taking a break and really allowing the music to come. We got some crazy sustainable and biodegradable merch coming, which is really cool. And more behind the scenes of the process — I’m making sure that everything within the TaylaMade world reflects [my] values.
A version of this story originally appeared in the June 22, 2024, issue of Billboard.
In both America and South Korea, June marks Pride Month, with the 2024 celebration seeing one of K-pop‘s rare representatives deliver a universal anthem honoring global pop icons.
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The first-ever LGBTQ+ boy band to come from the K-pop scene, LIONESSES has been bravely pushing for representation in Korea and reaching the world with its consistent string of all-inclusive anthems like “It’s OK to Be Me” and “Show Me Your Pride” since debuting in 2021. Minus the group’s leader and music producer Damjun, LIONESSES’ countertenor Kanghan, vocalist Lee Malrang, as well as its former member and rapper Foxman who exited in late 2022, all perform in masks to conceal their identities in the socially conservative South Korea where LGBTQ+ people face prejudice, discrimination, and social stigmas with few protections compared to other developed democracies. But the music video to LIONESSES’ latest single “Like Christina Taught Me” not only shines a spotlight on a range of pop icons — including the titular Christina Aguilera — but sees Malrang stepping into the international spotlight by taking his mask off for the first time on camera.
“Like Christina Taught Me” has a bouncy, R&B-pop beat to back the trio’s range of vocals delivering encouraging words and finding comfort in the music of larger-than-life superstars that so many queer kids do. Referencing two of Xtina’s singles from her defining Stripped album from 2002, they sing on the chorus: “Know that you’re ‘Beautiful,’ like Christina taught me in that song / Trust ‘The Voice Within’” followed by an Aguilera-esque growl.
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With the mix of English and Korean lyrics, LIONESSES also pay tribute to Mariah Carey (“Yes, MC, I believe within my soul, hold on tight I won’t let go’ / I can ‘Make It Happen’”), Whitney Houston (”Learning to love yourself,’ like Whitney taught me in that song / ‘The Greatest Love of All’”), and Michael Jackson (“Yes, MJ, I’mma start to love that man/ That ‘Man in the Mirror”).
Inspired by the band members’ actual experiences, the accompanying music video depicts the LIONESSES members in a classic Korean school setting, navigating bullies and ridicule from their classmates but finding secret solace in a smiling partner and coming closer to their true selves — like Kanghan showcasing her drag persona and Malrang removing his mask in the final seconds of the video in a beautiful moment of public courageousness.
Despite wins like successfully repealing bans from Korean-television broadcasters for their music, LIONESSES and their associates also deal with an onslaught of abuse from religious zealots in South Korea. Whether or not LIONESSES tops the charts, the representation and stories that Damjun, Kanghan and Malrang bring in a public setting are important steps in creating a greater music industry and world where all are accepted regardless of sexuality, gender identity or the other aspects that make each human precious.
Watch the “Like Christina Taught Me” music video below and read on for an extensive interview with LIONESSES members.
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Congratulations on your new single, LIONESSES! What does the song mean to you all personally?
Kanghan: “Like Christina Taught Me” is about inner beauty and embracing it. As the title indicates, it’s a collection of artistic energy that brings together musicians talking about “beauty.” I needed time to accept myself, especially during my career in LIONESSES and taking off my mask and showing my drag queen ego to the public. But that’s when I got courage and hope from watching the drag queens who were already active in Korea. It’s the same for music, for drag, for dancing: being able to fill that courage indirectly to someone who needs it, which inspired me to bring that into my life. In particular, I know that this song was inspired by the lyrics “You are beautiful, no matter what they say” from Christina Aguilera’s “Beautiful.” I remember Damjun introducing us to this song about all our beauty.
Lee Malrang: It seems to be the hardest song to sing live out of all the songs released so far, but since it’s named after the diva we admire the most, I’m always practicing hard to sing more perfectly. [Laughs]
Damjun: I made this song to give back to my fans the courage that all the great musicians cited in this music, including Christina. So I went back to Young Damjun from my childhood era in this music video, and even appeared in the video wearing my school uniform! [Laughs]
Even after I debuted in LIONESSES, I still work as a vocal coach at some art high schools because I can’t just send my students off to another coach so easily. I thought just having one actor playing the role of my friends was not enough, so I brought my students to the set and asked for their help. It was a special experience for me to act in the same uniform next to my students — but my students will still laugh when we talk about it.
“Beautiful” and “The Voice Within,” Michael Jackson’s “Man in the Mirror,” Mariah Carey’s “Make It Happen,” Whitney Houston’s “Greatest Love of All,” Korea’s legendary diva Yoon Bok-hee’s “You,” and BTS‘ “Answer: Love Myself” — the message that all these songs have given me is, “It’s OK.” No matter how much you are loved by others, I think accepting yourself is the beginning of all courage. I want to remind anyone who will listen to this song that all this music has told me and that if you feel OK about yourself, everything’s going to be OK.”
Damjun, you wrote, co-produced and vocal directed “Like Christina Taught Me.” Can you tell me about creating the song?
Damjun: “Like Christina Taught Me” is a song that I made to return the comfort given by Christina Aguilera, our great diva, and to our fans DEN. Almost three years have passed since my debut, time flies so fast but Christina is an artist who is almost everything to me. I’m sure my fans have often seen me say in live streams and Instagram posts, “80% of what raised me was Christina Aguilera.” That’s how much she’s incorporated into my singing skill — I’m still way short of her but I’m trying to do my best. Sometimes just humming her songs that I sing to fans on live streams such as “I Turn to You”, “Beautiful,” “The Voice Within,” “Ain’t No Other Man,” “Hurt,” and her version of [James Brown‘s] “It’s a Man’s Man’s Man’s World” in her whistle register. [Laughs]
I’ve been dreaming of becoming a K-pop idol ever since I was a little boy and I’ve had a lot of opportunities come my way — come to think of it, I auditioned singing “The Voice Within” when I was in high school — but when I thought about if I was ever caught being bisexual, I thought Korean society, back then, would destroy my music career and all my loved ones. So, I gave up opportunities every time. For a long time, I worked as a singer in advertisements, a wedding singer and vocal coach but with my debut with LIONESSES, I accepted a lot of things. I accepted by myself. I thought, “I can make my story into music and tell it to people” and a lot of stories that I had suppressed have been made into music.
Just like how [Christina] helped me not to let go of my dreams, singing “You are beautiful, no matter what they say,” I want to give courage to my younger fans: “Know that you’re beautiful, like she taught me.”
Why did LIONESSES want to honor Christina Aguilera not just in the lyrics, but also in the title?
Kanghan: Because we all love Christina! [Laughs] She is an icon of our generation. Especially for me as a drag queen, she is an important figure who taught me how to be a diva.
Damjun: For me, Christina has been the vocal teacher I’ve never met for the past 20 years. When I have to sing a new song that I made, rather than cover someone else’s song, there are times when I just don’t know how am I supposed to sing it. Every time I face that kind of pinch, I find an answer thinking, “What would Christina do?”
When I first auditioned to become a singer in 2007, I was a little gay boy in ninth grade. Before that, I had opera singing training, but I wanted to be a pop star just like her. That’s when Christina came to do a concert in Korea — it was a world tour when the Back to Basics album was released and tens of thousands of people flocked to Seoul’s Olympic Stadium to see her. She appeared in a white suit — oh, all of a sudden, I feel like a ninth-grade boy talking about this! [Laughs] — but I wanted to go to that show so my mother paid me an advance for almost a year’s worth of allowance, I borrowed money from my friends, and managed to buy a ticket. And yes, she took the stage with her baby bump and touched tens of thousands of people.
I fell in love with her Back to Basics character of “Baby Jane” with songs called “Candyman” and “Ain’t No Other Man.” She introduced to me retro-vibe music when she released that album and that’s when I first started searching for and listening to music from earlier generations of musicians such as Etta James, Ella Fitzgerald and James Brown. Recently, I participated in CUMA 2024, a joint concert of Korean and Japanese LGBTQ+ jazz musicians…it was also Christina who first introduced the jazz music I sang in this performance!
I will love her music forever. You know, if you have someone you love, you want to share it with them when you watch a good movie or eat something delicious, right? I wanted to share the music that I love with my beloved DENs, just like that. And if there is anyone who is a little boy like younger me who is torn between dreams, talents, and fears, I want to tell him this: “It’s OK to chase a dream,” as Christina told me through her music.
You’ve shared a couple songs already, but what is everyone’s favorite Xtina songs and videos?
Malrang: Oh god…I really feel like I’m a teen-girl fan of Christina. I like “What a Girl Wants”, “Come on Over (All I Want Is You)” and “Genie in a Bottle.” Of course we discuss, “Who’s going to be Christina’s part when we sing ‘Lady Marmalade?’” every time we meet. [Laughs]
Kanghan: Actually, I didn’t know much about pop music before I was an opera singer, but I mainly liked Christina Aguilera’s most popular ballads then. Now, I love her boldness and I’m turning into a big fan, but “Like Christina Taught Me” in particular gave me a chance to reflect on “Beautiful” and think again about the huge comfort it gave us. My favorite song right now is “Dirrty.”
The music video of “Beautiful” has many outsiders wandering, not feeling positive about themselves, being bullied by many people, but eventually finding their true selves. That’s what I’ve been through in my life too so I think this song has the most special meaning to all LGBTQ+ people of my generation.
Damjun: I especially like all the songs in the Back to Basics album, I guess I can’t forget the first time I actually saw her at a concert. My biggest goal in high school was to sing “Candyman” perfectly once…it’s still hard to sing! I also remember practicing notes one by one, while performing the intro line of “Ain’t No Other Man,” playing it a halfspeed. I also like her version of “Climb Every Mountain” [from The Sound of Music] and “Do What U Want” with Lady Gaga. Actually, I like her music from start to finish, so this answer is just a list of her songs that come to mind right now.
I also liked the recently remade version of the “Beautiful” music video. Is it OK to call the entire animation Mulan as the music video for “Reflection”? [Laughs] Her music was also used as a theme song in the movie…I liked the red background of “Loyal Brave True” and the background production using Chinese characters because it felt like modern art. My favorite, though, is definitely “Candyman.” Everything about it makes me feel like I’m an American Navy [SEAL] from another era.
Malang: I like “Candyman,” too! I once dreamed of being an American pin-up girl. I wanted to be a pin-up girl to make guys stand up — just kidding!
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You also honor Mariah Carey, Whitney Houston and Michael Jackson in the song. Can you share how these artists are inspirations too?
Kanghan: Michael Jackson is the “King of Pop” that all earthlings know, right? I remember when I was young I would play along with his dances. As a performer, I respect him so much for being a sensation that will go down in history. One of my role models, Korean gospel singer Sohyang, specifically mentioned that the singer she respect the most is Whitney Houston so I listened to all of her music. Sohyang and Whitney are the singers who inspired me a lot in my life.
Malrang: I especially really like MJ’s “You Are Not Alone.” I used to cry a lot when I first heard it when I was little and I actually listen to it every time I had to endure something by myself. This song always gives me a lot of strength.
Damjun: Before our comeback in the second half of last year, I talked to my fans about sponsoring a UNICEF campaign together. I said, “All pop musicians, including K-pop artists, are like Michael Jackson’s children. Everyone inherited his great legacy and is making their own music. So, I wanted to do ‘Heal the World’ with DENs just like Michael did to the world.” The same goes for Whitney Houston’s voice. Perhaps Christina, whom I keep referring to as an icon, is also considered to be the greatest diva to have inherited her legacy. My entire life has been a practice process to sing like them.
The quote from “Make It Happen” by Mariah Carey was a little more significant to me. My other two members are Christians, but I have no religion. However, after releasing “It’s OK to Be Me” in 2022, I became strongly opposed to religion in my mind when the song was banned from broadcasting on the grounds of “homosexuality” by MBC. When fans around the world protested, the broadcaster reversed it and I was attacked a lot by Christians in Korea for the reversal. Pastors incited the congregation by praying that “We should call [broadcasters] as a group to get those gay singers out of the entertainment industry.” Thousands of them went to the broadcasting companies and protested to get us out of the K-pop industry. Since Han and Malrang are Christians, so I don’t know how they would feel, but I was at the height of my aversion toward Christianity at the time — I had death threats messages from Christians in Korea and malicious complaints where they systematically attacked me. From that, I hated a lot of music, including “Make It Happen,” which had a Christian message.
However, I couldn’t deny the consolation and courage Mariah gave me. It’s the homophobics that attacked me that are bad, but not all religion and religious music is bad. Eventually I even listened to the great gospel songs that Mariah released — her music comforted me so much that I felt so stupid in the moments when I turned a blind eye to it because it had a religious message. So, I quoted “Make It Happen” in our [new] song, as opposed to any of her countless other songs, intending to forgive everything I suffered and give a hand of reconciliation to Christianity. The Korean diva Yoon Bok-hee’s “You” quoted in this song also had a religious message but I thought that ultimately, her willingness to be a comfort and joy as a voice for everyone was more important.
And as I’ve mentioned since my debut, as an ARMY — an old ARMY [Laughs] — I wanted to include the message that BTS gave me. They’re the idols of all idols now, but when I was working as a vocal coach and rejecting debut offers before I debuted as LIONESSES, I was unhappy and pessimistic about everything in the world. When BTS first came out with the message “Love Yourself,” I thought to myself, “It’s easy for you guys because you’re straight.” Then, I came to know about the hardships they’ve been through, saw their efforts, and fell in love with their music. I felt so ashamed of myself for not accepting the messages that BTS had conveyed simply because they hadn’t had experiences as LGBTQ+ and that’s how special all the songs in the album Love Yourself: Answer are to me. When I listened to their music and sincerity in the past, I felt so grateful for the messages that told me to overcome. Everyone has their own struggles, and we’ve concluded that the way to overcome them is to “love yourselves,” as all the great musicians mentioned in this song have said.
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Thank you for sharing all your stories. Have you dealt had any comments or bans with “Like Christina Taught Me”?
Damjun: [LIONESSES’ 2021 single] “Christmas Miracle” was banned by the Korean broadcaster CBS [The Christian Broadcasting System] on the “charge” of being LGBTQ — or, to be more precise, “a singer who harms the Christian spirit.” Exactly a year after that, “It’s OK to Be Me” went through the same thing at MBC, Korea’s largest broadcasting station, but MBC resolved the misunderstanding when the director called our company directly and apologized after complaints from fans and the media. The deliberations corrected it as a broadcast-approved song, but as a result the aforementioned attacks persisted for months. There were Christians who filed complaints with the school and education office where I worked as a coach and begged me to fire them. But now that I think about it, not everyone has the experience of being worshipped by pastors, right? [Laughs] So, I think I’ll have fun accepting it even if it happens in the future? “Like Christina Taught Me” has not faced any problems yet, but even in the face of discrimination, I want to sing this song firmly and convey more of the message to the world.
Malrang: Actually, “Like Christina Taught Me” has scenes revealing bits and pieces of my school years. My actual high school years were hell. They’d call me “lady” and “transgender” as insults, and I was sexually harassed a lot by them. I cursed and swore a lot so I wouldn’t get beat up by the bad guys, and even now, I still end up saying things that aren’t very refined, so my boss and Damjun used to be concerned about me. [All laugh] But even when a celebrity with LGBTQ+ image appeared on TV, bullies rushed to hit me. One day when news of a queer celebrity’s suicide was reported, they said, “This is your future; you won’t die comfortably.” But now it’s all in the past — I like how much happier I am after overcoming all of this in the music video.
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The video is also significant because Malrang removes his mask for the first time and Kanghan shares her drag persona. Congratulations on this big step! What inspired these decisions?
Malang: Last year, when my grandmother passed away, I had a lot of think about my life. During that time, it occurred to me that I had lived my life lying to my family for 30 years, as if I had put a thin layer on my life. I was wearing a mask and coming out to the fans and the world, and bravely starting my career, but I couldn’t muster the courage to come out to my family. So, there were many conflicts with the label about unmasking. As such, my grandmother’s passing was a turning point for me since I felt I was constantly lying to the public and to my family. I then addressed my concerns to Damjun who, in producing of this wonderful song, gave me the opportunity to come out again to my family and the public. I felt that I no longer wanted to play a deceiving role, but more than anything, I feel relieved to be able to proudly stand in front of my family now.
Damjun: There was a Christian who attacked us before said, “They hide behind the mask because they know they are ashamed of themselves.” But you know, our mask was rather in solidarity with fans anywhere who could not come out immediately. Of course, I’ve shown my face since our debut but they tried to spread the argument that “they’re hiding behind the mask because they’re ashamed of themselves”, and they only captured and watched footage of the other members wearing masks except my face on the Internet.
Kanghan: My alter ego, the drag queen “Rooya,” was also first revealed to the world through LIONESSES’ music videos. In fact, I’ve dressed up in full drag-queen makeup and outfits for Rooya, but pre-LIONESSES I was only dressed up alone in my room and was never seen by people. I’ve been admiring the queens in the musicals Hedwig and the Angry Inch and Kinky Boots and I believe that revealing the drag queen as a LIONESSES member is a way to bring back the inspiration I’ve received from them. I hope that I can continue to show you the new Rooya through LIONESSES.
Malrang, I’ve heard you’re related to another famous singer, Jeon Soyeon of (G)I-DLE! Have you two connected over music?
Malrang: We are cousins, so we met often on holidays. When she and I were very young, I taught her how to play the piano just once and she has already become the best composer in the K-pop industry so I am always proud of her and her talent. If that short memory is a musical connection to her, it can be said that it is a connection, but as you know, family members don’t usually talk about work.
I originally made my debut in 2009 in the past, and Soyeon supported and listened to me a lot. After that, I was growing my world as an indie musician and as Soyeon prepared to become a K-pop idol, I talked with her about her mindset as an artist and attitude on stage. But when my little sister became a successful musician and started (G)I-DLE‘s world tour, I cried a lot when I came back from the concert hall. I was so proud of her and for being able to so perfectly connect with such a large audience.
So, when I released this single, I decided to reveal my bare face to the public and, at the same time, I came out to her. She has given me a warm support and has given me a lot of support for my future as a K-pop artist. If I could say a word to my little sister Soyeon as an older brother, through this interview, I would like to say, “As your older brother, I will always try to be a good, fellow singer that you are not ashamed of.”
Anything else you would like to share with Billboard readers or maybe Xtina herself?
Malrang: Christina unnie! Next time you visit Korea, make sure to have a glass of soju with mala xiang guo [the spicy Chinese spicy dish that’s popular nowadays). And let’s sing a “spicy” song together!
Kanghan: I still vividly remember how you came out on RuPaul’s Drag Race and supported the drag artists. Because you are the goddess of all the drag queens, I am honored to continue to love your music as great as you have given the LGBTQ+ community.
Damjun: Christina, you’ll have no idea how much you are loved by singers who come after you. Especially for LGBTQ+ boys and girls, like me, who got the hope to live by hearing “You are beautiful” from your music…as a singer who wanted to be like Christina, I think the best I can do is to share the courage and comfort I received from you to my fans again. So, I’m still working hard to resemble you. Christina, I believe that beauty comes from love. Everything that is loved becomes beautiful. That’s why I, as a crooked adolescent boy, was able to become as beautiful as I am now based on the love you gave me through music. I was reluctant to love myself, but your music did so I want to make this song that conveys the message to someone, “Oh, this song loves me.” Because if someone’s having a hard time loving yourself, you can be loved by these kinds of songs first. I love you — to “the voice of our generation” from “the boy of your generation.”
And I’m especially grateful to the people who are fans of countless stars, including my dear DEN, and I want you to know that your presence gives us the strength to live and to create. We, all the musicians can be exist because we have fans. Also, my solo songs will be released in the second half of this year or the first half of 2025…I feel I will be able to sing about more personal things in my solo.
Kanghan: My dear DEN, you know we are always together, right? I hope this year’s Pride Month will have happier and more queer days.
Malrang: Our new single needs a lot of attention, right? [Laughs] We always try to read all the comments. We’ll wait for you, we love you!
With an unprecedented number of openly LGBTQ+ artists making waves in the music industry, a casual observer could argue that representation in the business has reached a new high. But according to workers within it, representation is still severely lacking.
In a new survey published by Queer Capita, in partnership with Billboard and The Orchard, nearly half of LGBTQ+ music industry respondents revealed that they felt insufficiently represented within the industry. The State of the LGBTQ+ Music Industry Professional Survey gathered responses from nearly 300 LGBTQ+-identifying professionals within the music business.
A majority of respondents (77%) said that they felt somewhat or very comfortable being open about their sexuality in the workplace, while 64% of respondents said that the industry fosters a somewhat or very inclusive and supportive environment for LGBTQ+ professionals.
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That outlook changed, though, when professionals were asked about representation across all sectors of the industry. While an overwhelming 92% of respondents referred to LGBTQ+ representation as either “important” or “very important” for the industry, nearly half (48%) said they felt the community is somewhat or very poorly represented across all sectors of the business.
“As a manager, I feel good about my particular company. My concern is that as you get into the different formats and genres, many of them are not welcoming, and do not feel like supportive places as musical industries,” one respondent wrote in the survey’s open-ended response section.
When it comes to active support for LGBTQ+ people in the industry, the survey found that a mere 8% of respondents felt that their companies provided “adequate resources” for LGBTQ+ employees. Meanwhile, 21% said that their companies provided no resources to LGBTQ+ employees.
One respondent took that concern further, saying that the burden of support for the community should not fall solely on queer and trans professionals. “It’s critical to tackle unconscious bias for trans people. This should not fall on your resource groups or LGBTQ+ in addition to full-time jobs,” they wrote. “Many times, I was pigeonholed into DEI work on top of my full-time job. In reality, I don’t want to be in DEI, I want to work in music. We need to stop making our LGBTQ+ colleagues do all the work in addition to smashing glass ceilings.”
Additionally, 64% of those surveyed said that they had personally experienced or witnessed microaggressions relating to LGBTQ+ identities in the music industry. Just over a quarter (28%) of all respondents believed they had been passed over for promotions or raises due to their identity.
“I think we have a lot of LGBTQ+-identifying people in the music industry, but certain areas are still more unsafe than others,” one respondent wrote. “Working on the tech side, there are still a lot of regressive ideas about LGBTQ+ people and offensive comments or ‘jokes’ made during working hours.”
So, what can music companies do to bolster support for the community both during and outside of Pride Month? Respondents said that employee resource groups and diversity and inclusion workshops provided by their companies were “actively helpful” in creating a safe and supportive environment for LGBTQ+ workers. When asked what resources aren’t currently provided by their companies that they would like to see implemented, respondents pointed to mentorship programs (19%) and LGBTQ-specific networking events (17%) as their top choices.
“I feel pretty good about representation in our industry but I will say that I would love to see more LGBTQ+ bosses. Leadership could still use a bit of a shakeup,” wrote one respondent. “I’m very thankful that one of my first mentors was an incredibly badass artist manager. She’s an out lesbian who never shied away from her identity on the job. She showed me what it looks like to be an out, confident boss, and how that can win over clients and business partners. I aspire to the example she set still to this day.”
In a statement shared with Billboard, Queer Capita co-president Dan Iammatteo said that the nonprofit’s aim in publishing the results of the survey was to “utilize data as a tool to help keep the industry progressing on issues valued most by our community.” He added that the organization will use the results of this survey to “expand our collective impact by continuing to partner with industry DEI leaders, organizers, and champions to produce events and programs that remain free and accessible to all LGBTQ+ professionals at every level.”
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Proud homophobe Boosie Badazz and his obsession with the LGBTQ+ community continues. After walking out of The Color Purple because “it seemed gay,” pretty much telling us he doesn’t read, the rapper now feels heterosexuals are being bullied for being straight.
Spotted on HipHopDX, Boosie Badazz is again focusing on the LGBTQ+ community. The “Wipe Me Down” rapper took to Instagram Live to remind us he’s a raging homophobe.
According to the Lousiana rapper, the LGBTQ+ community is bullying heterosexuals into feeling ashamed about their sexuality, and he wants them to know that he will not be intimidated.
During his Jan. 21 Live, he said he is “speaking up for straight people” and will not be silenced.
Per HipHopDX:
“No gay shit? Bro y’all bullies, bruh,” he said. “I guess I’m the only one who speak up for straight people, so I’m gay. Anybody who speak up for straight people, y’all say gay. Sh*t be crazy.
“Y’all done bullied the whole world. Athletes, rappers scared to say they straight. Rappers and athletes scared to even say they like women. They scared they gon’ get bullied, bro. Y’all done bullied the whole world. Except me. Except me!”
He continued: “I’ll blow y’all a**es down. You know me. But y’all done bullied all the athletes, all the rappers. They can’t even say they like p***y. Y’all can come into my Live and call me whatever.
“You can call me that because you know I’m not that and I’m not cool with it being pushed on the kids. But you can come on my Live. I’m a try to block you but so many y’all be coming on my Live calling me gay just ’cause I don’t like d**k. The sh*t crazy.”
Bruh what? Yes, it sounds even stupider watching him go on this ridiculous rant.
Of course, X, formerly Twitter, never misses an opportunity to point out his weird obsession with the LGBTQ+ community.
Boosie Badazz just needs to shut up.
In a September interview with The New York Times, Rolling Stone founder Jann Wenner was asked why The Masters: Conversations With Dylan, Lennon, Jagger, Townshend, Garcia, Bono, and Springsteen, his book interviewing rock icons, didn’t include the perspectives of women or people of color. The media mogul responded bluntly: “None of them were as articulate enough on this intellectual level.” Condemnation came swiftly, even from the publication that Wenner had founded. Critics pointed to his comments as yet another example of the strident gatekeeping that has held rock music back, making it harder for anyone but straight white men to succeed.
Yet one of the biggest rock albums of 2023 has served as an antithesis to Wenner’s claim, as the indie-rock supergroup boygenius dominated the space this year. Formed by Julien Baker, Phoebe Bridgers and Lucy Dacus, the trio’s cult-favorite 2018 self-titled EP made an impact on the artists’ respective fans, leading to bigger gains for their subsequent solo albums and building even more anticipation for their long-awaited reunion this year.
Aptly titled The Record, the band’s first full-length debuted at No. 4 on the Billboard 200 and scored top spots on the Top Rock Albums and Adult Alternative Airplay charts. A sold-out arena tour, prominent Coachella slot, Saturday Night Live performance and six Grammy nominations followed. As Bridgers told Billboard earlier this year, “Sh-t keeps happening to us where you are then confronted with each other or other people being like, ‘How sick is that?!’ ”
The band’s big year stands in stark contrast to its introduction: While its debut EP earned rave reviews and a fervent fandom, the project never broke onto the Billboard 200 and peaked at No. 24 on the Top Alternative Albums chart. Yet for Jeff Regan, senior director of music programming at SiriusXM and host of Alt Nation’s Advanced Placement, The Record was always destined to dominate the rock scene. “When you hear that this amazing [group] is getting ready to present new music, your ears perk up immediately,” he says. “With boygenius, you have three authentic artists who are bringing not just three fan bases together, but three distinct styles and bodies of work together.”
Regan is quick to point out that the band’s achievements in 2023 cannot simply be qualified as three previously successful artists uniting their fans. While Bridgers’ profile has exponentially grown since the group formed in 2018 — her 2020 album, Punisher, helped her earn a best new artist Grammy nomination and even secured her an opening slot on Taylor Swift’s The Eras Tour — Regan says it’s the quality of boygenius’ output, and its fans’ appreciation for it, that made The Record such a standout hit. “A lot of the boygenius fans understand that we had to carve out the time for this,” Dacus told Billboard earlier this year. “People know this is a rarity and that there’s no guarantee that it’ll continue. Like, we will continue to be boygenius and be friends, but we also will get back to our own things.”
Focal single “Not Strong Enough” ruled the Adult Alternative Airplay chart for seven weeks. The song has since earned a Grammy nomination for record of the year — boygenius is the only band, and only rock artist, in the running this year.
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Regan credits its success to the band’s eagerness to be vulnerable with its audience; throughout The Record, the three members of boygenius share a holistic view of their internal life, processing every emotion from grief to anger to joy.
“We all love a catchy song that grabs your ear and rattles around in there for a while, and those things come and go and that’s great,” Regan says. “With boygenius, there is this connection point with their fans and just a genuine approach to the music itself. They’re not doing this because they need to. They’re doing this because they found something in each other — and that is a very healthy thing for music.”
Boygenius is directly playing to a historically underserved market in the music business: the LGBTQ+ community. As Billboard reported in a 2022 study with Luminate, LGBTQ+ audiences regularly outspend their straight-identifying counterparts on music, including merchandise, live shows and especially physical sales. Of The Record’s first-week sales, a whopping 67% were vinyl purchases, helping score the group a No. 1 debut on Billboard’s Vinyl Albums chart. Beyond boygenius, Demi Lovato’s Revamped (which reimagined her biggest hits as rock epics) made a top 10 entry on the Top Rock Albums and Top Alternative Albums charts, while queer-fronted rock group Greta Van Fleet notched its third No. 1 on Top Rock Albums with Starcatcher.
As Regan says, it’s about time that queer artists and queer fans begin taking up space in the genre. “I mean, shame on us, the alternative rock space, for taking so long to come around,” he says. “We’re supposed to be the ones on the cutting edge — we’re supposed to be the ones taking the sounds, the culture that historically would be on the fringe and bring them into the middle of the dancefloor. It sucks that it took all this time to do it, but when it’s done by artists like this, they get to hold up a mirror to the audience and say, ‘It’s safe. You can be yourself with us because we’re being ourselves with you.’ ”
Despite what self-proclaimed sentinels like Wenner might say, boygenius spent 2023 definitively showing that women and queer artists can be just as “articulate” and “intellectual” as any other straight, white, male master of rock music — and in this case, they can open the door for even more articulate, intellectual rock stars to come.
This story originally appeared in the Dec. 9, 2023, issue of Billboard.
JoJo Siwa took to social media this week to reveal that her Los Angeles-area home had been robbed in the middle of the night. The Dance Moms alum shared the story in a series of Snapchats, which were picked up by various fan accounts on Instagram. “We were robbed last night at 2:40(ish)AM,” she wrote. […]
Hayley Kiyoko stopped by Wizards of Waverly Pod on Monday (May 15) to reminisce about her time on the Disney Channel sitcom Wizards of Waverly Place, her co-star Selena Gomez and more. Speaking to co-hosts and fellow former Disney Channel actors Jennifer Stone and David DeLuise, the pop singer dubbed Lesbian Jesus recalled how the […]
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NBA Hall-of-Famer Dwayne Wade recently cited how Florida’s policies against the LGBTQ community played a factor in moving his family from the state.
The former Miami Heat superstar sat down for an interview on the latest episode of the Showtime series Headliners with Rachel Nichols. Nichols asks him about the hypocrisy of state politicians who are big fans of his but vocally support policies against LGBTQ individuals and their families. “That’s another reason why I don’t live in that state,” Wade replied. “A lot of people don’t know that. I have to make decisions for my family, not just personal, individual decisions.”
Wade is the father of his fifteen-year-old daughter, Zaya, who came out as transgender in 2020. She was granted a legal name and gender change in February at the end of a lengthy legal battle with her mother, Siohvaughn Funches. “I mean, obviously, the tax [situation] is great. Having Wade County is great,” he continued. “But my family would not be accepted or feel comfortable there. And so that’s one of the reasons why I don’t live there.”
The 41-year-old, who’s married to actress Gabrielle Union, is also father to 8-year-old son Xavier Zechariah, 20-year-old son Zaire and daughter Kaavia James, 4. He cites his father as a major influence on his own parenting in the interview. “I tell my dad all the time, I’m just a mirror image of the way he loved us and the way that he accepted not only myself and my brothers but other kids in the community that didn’t have father figures,” Wade said. “And so I don’t know any difference. And so yes, I had to educate myself and yes, I had to get a better understanding. And yes, I had to lose some friends along the process, but I never wavered on loving my kids and trying to find space to get the chance to understand them,” he concluded.
The revelation by Wade comes weeks after Governor Ron DeSantis signed more expansive elements to a bill that has come to be known as the “Don’t Say Gay” law for its highly restrictive policies including bans on classroom education on gender identity and sexual orientation. DeSantis is currently locking horns with Disney over their opposition to his agenda, recently nominating a board that oversees the entertainment giant’s district of theme parks. That board, however, was stripped of its powers after being elected.
Halsey is teaming up with Hard Rock live to perform reimagined versions of their songs for a good cause.
“i’m playing a handful of intimate venues with a string ensemble this summer,” she tweeted on Friday (April 14), adding that donations and proceeds for the show will benefit two LGBTQIA+ focused organizations. Outright International advocates for human rights and equality for LGBTQIA+ people, and invests in the community as well as allies around the world to produce cultural, social and legal change. Human Rights Campaign aims to ensure all LGBTQ+ people — and particularly those who are trans, people of color or HIV positive — are treated as equal citizens around the world. In addition, the events will also benefit Hard Rock Heals, which provides assistance to health and wellness, disaster relief, humanitarian causes and more around the world.
The three shows will take place on June 24 in Hollywood, Fla.; June 30 in Gary, Ind.; and on July 2 in Wheatland, Calif.
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Halsey’s exciting announcement comes amid a treacherous time in the music industry, where a few artists have been sharing transphobic responses to trans activist Dylan Mulvaney teaming up with Anheuser-Busch to promote the brand’s Easy Carry Contest, including Kid Rock and Travis Tritt.
Additionally, conservative politicians have been targeting trans people, drag queens and queer culture in recent weeks, leading to a surge in anti-LGBTQ bills surging through Republican-led legislatures, particularly in Tennessee.